a study on preference analysis of fruits and vegetable marketing



Julia Weis Credibility and perception of green branding in destinations. A case study of Switzerland Julia Weis Credibility and perception of green branding in destinations. A case study of Switzerland Новинка

Julia Weis Credibility and perception of green branding in destinations. A case study of Switzerland

Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Florian Mayer A case study of EasyJet and the airline industry Florian Mayer A case study of EasyJet and the airline industry Новинка

Florian Mayer A case study of EasyJet and the airline industry

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fußnoten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry.Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.
Asligul Aktas Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development Asligul Aktas Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development Новинка

Asligul Aktas Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing.The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key ...
Katharina Reinhard Differentiation as the key to success. A marketing plan for Starbucks Katharina Reinhard Differentiation as the key to success. A marketing plan for Starbucks Новинка

Katharina Reinhard Differentiation as the key to success. A marketing plan for Starbucks

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis, examining competitors and social, economic and environmental trends as well as the companies own resources and current position.Following a SWOT-Analysis, different aspects of strategic and operational marketing are highlighted, among them the product itself, price, place, promotion, targeting and segmentation. Finally, implementation and control of the strategy are discussed and a conclusion is drawn.
Mohd Helmee Firdaus Salehudin, Muhammad Faizal A. Ghani Marketing Case Study Mohd Helmee Firdaus Salehudin, Muhammad Faizal A. Ghani Marketing Case Study Новинка

Mohd Helmee Firdaus Salehudin, Muhammad Faizal A. Ghani Marketing Case Study

This book focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank X based on research of the case study. The personal financing that was mentioned above is a Personal Financing-I which based on the current situation there were lots of interests about the Personal Financing-I from the customers especially teachers regarding as a government servant. So, the main reason why this case study was conducted is to determine whether the influences of marketing strategy on Personal Financing-I among the teachers are significant acceptable or not. The book is to determine the influence of marketing strategy on Personal Financing-I which focused on the marketing mix in determining the marketing activities for an organization. The marketing strategy consists that was recognized and suggested by Kotler and Amstrong are 4P's, which are namely product, price, promotion and place. But this case study used 3P's that were suitable with the topic which are product, price, and promotion. So, from this case study wants to identify whether these 3P's of marketing strategy have a relationship with the teachers are influence to apply Personal Financing-I.
Max Adler A study of Marketing and Online Marketing Tools which improve online success Max Adler A study of Marketing and Online Marketing Tools which improve online success Новинка

Max Adler A study of Marketing and Online Marketing Tools which improve online success

Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success.PurposeThe objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing.MethodologyA literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector.FindingsOnline marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today's environment.Research limitations / implicationsMore insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually.Practical implicationsSmall and middle-sized companies which still have no idea of how to implement an online marketing c...
Daniela Scheele Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers Daniela Scheele Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers Новинка

Daniela Scheele Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers

Doctoral Thesis / Dissertation from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: NA, University of Westminster (Westminster Business School), course: Marketing Management, language: English, abstract: Purpose - The purpose of this dissertation is to explore the habits and the motives of young females using social network sites (SNSs), their possible perceived gratifications with specific reference to five cosmetic companies and how these companies utilize relationship cultivation strategies on Facebook, Twitter and Google+ as a marketing and communication tool. Derived from the findings, recommendations for content of cosmetic companies SNSs were formulated in order to foster the relationship with their consumers. Methodology Approach / Data Analysis - In order to meet the objectives, this practical study used an inductive mixed methods research approach and a mixed methods research strategy by conducting five focus groups (qualitative) with 40 young females between 20 to 30 years old and content analysis (quantitative) of the UK SNS pages of five chosen cosmetic companies, based on the uses and gratifications theory and the online relationship cultivation strategy. The transcripts of each focus group were analysed carefully in NVivo and Excel in regards to the research objectives by coding the statements into categories. Data analysis for the content analysis of the UK SNS pages of the five chosen companies was ...
Fatima Amber, Khan Anum Study of Environmental Burden from vegetable waste in vegetable market Fatima Amber, Khan Anum Study of Environmental Burden from vegetable waste in vegetable market Новинка

Fatima Amber, Khan Anum Study of Environmental Burden from vegetable waste in vegetable market

In Pakistan, people use to take fresh vegetables and fruits instead of packaged and canned foods. For this reason there are so many vegetables shops and markets in every city of Pakistan. Wholesale markets have always been facing problems like waste management and traffic congestion issues which ultimately lead to Environmental Burden. This study is all about the types of pollution caused by mismanagement of vegetable markets.
Nina Rakowski, Brenda Fachi, Gao Pengliang ABC Learning in the Japanese Market Nina Rakowski, Brenda Fachi, Gao Pengliang ABC Learning in the Japanese Market Новинка

Nina Rakowski, Brenda Fachi, Gao Pengliang ABC Learning in the Japanese Market

Document from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 79%, University of Western Sydney (Sydney Graduate School of Management), language: English, abstract: This paper is a detailed international marketing plan for ABC Learning, the Australian child care operator. The purpose of this international marketing plan is to analyse the viability of opening an ABC child care centre in Japan. Japan has a demand for child care centres and low barriers to entry. A detailed analysis was prepared for the child care industry in Japan as well as for the home market Australia in order for comparisons to be made. This paper provides a situation analysis about the Japanese environment and a SWOT analysis followed by various models and research. This report will recommend marketing strategies and an estimated planned budget for ABC Learning in order to achieve marketing objectives. Finally, implementation and control will be provided in form of an action plan. After comprehensive analysis, the recommendation is for ABC learning not to enter the Japanese market at this stage. Reasons for this decision will be discussed throughout the report as well as in the conclusion.The scope of study was limited to the operations and activities of ABC learning in Australia, based on publicly available information.
Janin Ropot Nokia.s Marketing Strategy- Analysis and Recommondations Janin Ropot Nokia.s Marketing Strategy- Analysis and Recommondations Новинка

Janin Ropot Nokia.s Marketing Strategy- Analysis and Recommondations

Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia's current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia's competitive advantages. It is going to provide anin-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia's chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia's alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentatio...
Christina Kuttnig International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile Christina Kuttnig International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile Новинка

Christina Kuttnig International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.
Mrs. Peanuckle's Vegetable Alphabet (board book) Mrs. Peanuckle's Vegetable Alphabet (board book) Новинка

Mrs. Peanuckle's Vegetable Alphabet (board book)

Mrs. Peanuckle's Vegetable Alphabet introduces babies and toddlers to a colorful variety of vegetables, from asparagus to zucchini. Perfect to read aloud, this vegetable buffet will delight children and parents alike with its yummy vegetable facts and vibrant illustrations. Learning the ABCs has never been so delicious! Mrs. Peanuckle's Vegetable Alphabet is the first in a series of board books celebrating the joy of nature at home and in the backyard, from fresh fruits and vegetables to birds, bugs, flowers, and trees.
Franz Kero Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study Franz Kero Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study Новинка

Franz Kero Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study

Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler’s Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantages by useful bundling of incentives. The notion of marketing and governing places is combined and shall offer the reader a new perspective of meeting regional economic objectives for places. This thesis is divided into two parts: a theoretical part (where industrial incentives are presented and Kotler’s concept is explained and criticized) and an empirical part (where regional marketing is applied and tested for effectiveness). First, it will be defined what regional marketing is and what forms of incentives are considered. Then it will be presented how marketing strategies can be organized in a local environment, followed by a discussion how companies make location decisions. In the last chapter of the first part, a critical discussion of the regional marketing approach is presented. In the second part, an emphasis will be put on the case study; a location (Orange County, California, USA) where economic development based on marketing planning came to work. With a view to the situation and implications analyzed in the case study, it will be tried to scrutinize effectiveness and usefulness of economic deve...
Sven Wilde Viral Marketing within Social Networking Sites. The creation of an effective Viral Marketing Campaign Sven Wilde Viral Marketing within Social Networking Sites. The creation of an effective Viral Marketing Campaign Новинка

Sven Wilde Viral Marketing within Social Networking Sites. The creation of an effective Viral Marketing Campaign

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.
Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies Новинка

Ulrike Imme Country of Origin Effects as Key Success Factor for Marketing Strategies

Research Paper (postgraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, The University of Sydney, course: International Marketing, language: English, abstract: This research addresses Country of Origin (COO) effects from the as a measure of strategic marketing and marketing communications of companies in Australia. It reveals that despite the increasing off-shoring and globalization aspects, Country of Origin is of major relevance to a number of product categories in Australia, and consequently very likely worldwide. It is a cross-industry explanatory analysis, which includes major global businesses. It also comprises various aspects of the impact that COO has on the management of companies. The conclusion includes a market overview coupled with a guideline for the application, and future predictions regarding the topic.Within this paper, marketing managers across industries disclose a new perspective to the Australian version of "Country of Origin". By analysing market observations, with examples of case studies, and including compelling illustrations of companies, this paper reveals the viewpoint of the people whose business focus are marketing strategies and marketing communication in Australia. Much research has been done on the impact of country of origin effects on customers, underlining their diverse attitudes towards credibility and respect of brands and products. In...
Elisabeth Holoubek Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis Elisabeth Holoubek Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis Новинка

Elisabeth Holoubek Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis

Master's Thesis from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Vienna University of Economics and Business (WU Executive Academy), language: English, abstract: The objectives of this Master's thesis were to develop a better understanding of the Austrian market situation in order to provide lighting solutions in building construction projects. The theoretical part of this thesis focused on marketing management in general and in special on business-to-business marketing. A large number of theories that have been developed regarding customer targeted marketing, analyzing business markets and business buying behaviour had been discussed. There were given some ground information to the Austrian market. Architecture and daylight are inseparably bound together and therefore there was also given some insights to it. In order to understand the great impact of light on people there were given some important ground information and research studies to undercover theories. The empirical part focused on the qualitative research with a customer analysis. The aim was to gather an in-depth understanding of stakeholder/decision maker behaviour and the reasons that govern such behaviour. Based on the results there were given some advice for the best payoffs in marketing and sales for the lighting industry in Austria.At the end of this thesis there were given a future outlook.
Sunil Singh Marketing Functions of JJB Sports Sunil Singh Marketing Functions of JJB Sports Новинка

Sunil Singh Marketing Functions of JJB Sports

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.
Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya Новинка

Sam Ian A study of customer.s attitudes to cross selling by banks with particularly reference to the practice in Libya

Examination Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: passed, University of Sheffield (Business School), course: MA Marketing , language: English, abstract: Cross selling is the key value-add to the banking industry globally. This industry hasseen major reforms and developments over the years. Particularly in the Libyan market,ever since it started in 1951, the banking industry has flourished and now matches theinternational competitors in terms of providing at par services. Cross selling activities havealso developed to similar extent. This research work studies the cross selling function ofthe Libyan banks from the customers point of view. The Literature section of the researchfocuses on the core theories of marketing that focus on the cross selling or the salesaspect. The author focuses the discussion on the services marketing concepts andhighlights difference in services marketing as compared to marketing of tangible products.The theory of Ansoff highlights how can the banks in Libya focus on expansion strategiesand look to acquire new markets or customers. The customer behaviour analysis and thebuyer behaviour theories discuss the importance of the study to the customer within anymarket.Secondary Research focuses on the current marketing practices in the Libyan bankingmarket. It highlights the competitive environment of the Libyan banks. The services offeredby the Libyan ba...
Philippe Maarek J. Campaign Communication and Political Marketing Philippe Maarek J. Campaign Communication and Political Marketing Новинка

Philippe Maarek J. Campaign Communication and Political Marketing

8739.15 руб. или Купить в рассрочку!
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Sujeeta Sharma Production Economics and Marketing Performance of Coffee in Parbat, Nepal Sujeeta Sharma Production Economics and Marketing Performance of Coffee in Parbat, Nepal Новинка

Sujeeta Sharma Production Economics and Marketing Performance of Coffee in Parbat, Nepal

Coffee is one of the most important cash generative crops in the mid hill regions of Nepal. This study examines the production economics along with marketing performance of coffee in Pakuwa VDC of Parbat district, Nepal. The Survey was done in June 2014. Data collection was conducted through semi-structured pre-tested questionnaire administered on 40 farmer respondents selected randomly. Gross margin analysis, profitability index and the benefit-cost ratio (B-C ratio) were used to analyze the production economics of coffee in the study area.
Emilio Alvarez-Parrilla Fruit and Vegetable Phytochemicals. Chemistry, Nutritional Value and Stability Emilio Alvarez-Parrilla Fruit and Vegetable Phytochemicals. Chemistry, Nutritional Value and Stability Новинка

Emilio Alvarez-Parrilla Fruit and Vegetable Phytochemicals. Chemistry, Nutritional Value and Stability

19064.83 руб. или Купить в рассрочку!
Fruit and Vegetable Phytochemicals: Chemistry, Nutritional Value and Stability provides scientists in the areas of food technology and nutrition with accessible and up-to-date information about the chemical nature, classification and analysis of the main phytochemicals present in fruits and vegetables – polyphenols and carotenoids. Special care is taken to analyze the health benefits of these compounds, their interaction with fiber, antioxidant and other biological activities, as well as the degradation processes that occur after harvest and minimal processing.
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

2198.29 руб. или Купить в рассрочку!
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Ayça Aksoy Intermediation Choice for Tomato Producers in Turkey Ayça Aksoy Intermediation Choice for Tomato Producers in Turkey Новинка

Ayça Aksoy Intermediation Choice for Tomato Producers in Turkey

Turkey, due to its geographic location and consumption habits, has always been an important producer of fresh fruits and vegetables. However, agriculture is dominated by small and medium sized holdings in Turkey like in many developing countries. Small capacities and also limited technology hinders developing production and creates marketing problems for producers. This study aims to bring up to date the marketing channel choice made by producers between different types of intermediaries. Merchants and wholesale market agents are the main actors in the market which can be distinguished according to their possession on the product and compensation after the exchange. Their functions are examined under the transaction cost and agency theories and analyzed by an econometric analysis.
Michael Lang Conjoint Analysis in Marketing Research Michael Lang Conjoint Analysis in Marketing Research Новинка

Michael Lang Conjoint Analysis in Marketing Research

Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, comment: Diese Seminararbeit wurde im Rahmen des berufsbegleitenden Master-Studiengangs "Wirtschaftsinformatik" erstellt. , abstract: "Conjoint analysis has become one of today's most widelyused marketing research tools.It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors."(Orme, 2010, p. 7)The author Orme (2010, p. 7) emphasises in his book the growing popularity of conjoint analysis in marketing research. According to Orme (2010, p. 1) the consumer preferences are changing constantly with an increasing speed. Therefore many marketing managers ask themselves, how they could asses client preferences? Which product characteristics are most important to the customer and what price brings the maximum profit?From Wilcox's (2003, p. 1) point of view conjoint analysis gives answers to these most critical questions of marketing research. The conjoint analysis is a marketing research technique designed to help managers determine the value system of clients and potential customers (Wilcox, 2003, p. 1). Introduced as a fundamental measurement method by the mathematical psychologists Luce and Tukey (1964, p. 1) more than forty years ago, conjoint analysis presents combination of features in pr...
Undine Handorf Reflection on customers. knowledge and perceptions about marketing Undine Handorf Reflection on customers. knowledge and perceptions about marketing Новинка

Undine Handorf Reflection on customers. knowledge and perceptions about marketing

Master's Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of applied sciences, language: English, abstract: This Master Thesis presents findings with regard to the stated discrepancy by means of a literature analysis and qualitative research in the form of focus groups. The research objective is to investigate customers' and marketing professionals' attitudes towards the discipline and how knowledge and/or experiences contribute to a positive or negative perception of marketing. The results suggest that customers are aware of the tactics used by marketers to deliberately mislead their target groups. Consequently, customers develop negative attitudes towards persuasive marketing efforts.This thesis highlights the gap between laypersons' negative perception and marketing academics' added-value perception towards the discipline. In order to overcome this discrepancy, marketers need to consider customers' scepticism as a compass and address positive impacts of marketing on customers and society.Customers have gradually started emphasising on emerging marketing practices that seem to harm individuals, societies and the environment. However, marketing scholars believe that marketing has positive impacts and creates values and satisfaction for all stakeholders.
Sven Wilde Viral Marketing within Social Networking Sites Sven Wilde Viral Marketing within Social Networking Sites Новинка

Sven Wilde Viral Marketing within Social Networking Sites

Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Siegen (Fakultät III), language: English, abstract: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this a variety of different definitions were analysed to set up a practical definition for this thesis. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns, and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data from which to analyse Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing, as well as the preferred types of Viral Marketing messages are illustrated and should help to understand how to create and design an effective Viral Marketing Campaign.
Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Новинка

Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands

1821.44 руб. или Купить в рассрочку!
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt Новинка

Jaylan Azer Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University Of Wales Institute, Cardiff, course: Master of Business Administration - Marketing Management, language: English, abstract: The focus of this research is in the area of the effect of Facebook as an advertising tool in Egypt. Such a study is important in order to maximize the benefits that marketers can get from the successful use of Facebook as a tool of advertising for their products or services, being of high popularity recently in Egypt among younger and older ages with no restrictions of use to a certain demographic class. The research methods consisted of a wide review of relevant literature coupled with collection and analysis of empirical data. The latter is based on a survey of 400 Facebook users from Cairo and Alexandria governorates. The research adopted the quantitative approach to examine the relationship between Facebook and advertising. To achieve the research objectives and verify the proposed hypothesis, descriptive analysis used to test the feel of data, Cronbach's alpha to ensure reliability of data, factor analysis for the reduction of variables and regression analysis for testing hypothesis. The research provided evidence that Facebook has a significant effect as a tool of advertising as it can stimulate consumption of products and services advertised through it. The main concl...
Jenny Ng Influencer Marketing For Dummies Jenny Ng Influencer Marketing For Dummies Новинка

Jenny Ng Influencer Marketing For Dummies

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Sigmund Freud, Sigismund Schlomo Freud The Interpretation of Dreams. Sigmund Freud.s Seminal Study on Psychological Dream Analysis Sigmund Freud, Sigismund Schlomo Freud The Interpretation of Dreams. Sigmund Freud.s Seminal Study on Psychological Dream Analysis Новинка

Sigmund Freud, Sigismund Schlomo Freud The Interpretation of Dreams. Sigmund Freud.s Seminal Study on Psychological Dream Analysis

The Interpretation of Dreams, Freud's masterpiece and legendary contribution to psychiatry was originally published in 1899 and subsequently revised several times. This edition contains the benefit of the first three revisions, providing a definitive view of Freud's concepts as he refined them over time. Freudian dream analysis and the study of the unconscious are pillars of modern psychology and essential study for any student of the human mind.
Margitta Minah Effects of Power Resources on Producer Marketing Behaviour Margitta Minah Effects of Power Resources on Producer Marketing Behaviour Новинка

Margitta Minah Effects of Power Resources on Producer Marketing Behaviour

Master's Thesis from the year 2012 in the subject Agrarian Studies, grade: 1.0, Humboldt-University of Berlin (Ressourcenökonomie), language: English, abstract: About two-thirds of the Sierra Leonean population depends on agricultural activities for their livelihood. Agriculture in Sierra Leone is diverse but the highest potential for increasing rural income is attached to cocoa production. Cocoa producers in the Eastern region have an option to sell their cocoa to cooperatives, companies, petty traders, resident and Lebanese buyers. Producer marketing decision is key to breaking a vicious circle of low quality, prices and incentives that hinder overall development in the sector and poverty alleviation. The purpose of this study was therefore to better understand marketing behaviour of cocoa producers in Sierra Leone with the help of New Institutional Economics. In this study, the concept of Power Resources was employed and complemented by a Value Chain Analysis to study factors which influence cocoa marketing decisions. Both qualitative and quantitative research methods were applied. First, qualitative research activities included 20 Focus Group Discussions with farmers in selected communities in the Eastern province. The research team then returned to respective communities to conduct questionnaires with 100 farmers. Considering the twelve Power Resources investigated in greater detail showed that those related to transaction costs, risks, exit possibilities, sanction p...
Philip Kotler Kellogg on Marketing Philip Kotler Kellogg on Marketing Новинка

Philip Kotler Kellogg on Marketing

1881.11 руб. или Купить в рассрочку!
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Salah Khalfallah Structural Analysis 1. Statically Determinate Structures Salah Khalfallah Structural Analysis 1. Statically Determinate Structures Новинка

Salah Khalfallah Structural Analysis 1. Statically Determinate Structures

10363.37 руб. или Купить в рассрочку!
Using a general approach, this book supports the student to enable mastery of the methods of analysis of isostatic and hyperstatic structures. To show the performance of the methods of analysis of the hyperstatic structures, selected beams, gantries and reticular structures are selected and subjected to a comparative study by the different methods of analysis of the hyperstatic structures.
Stephen W. Freiman The Fracture of Brittle Materials. Testing and Analysis Stephen W. Freiman The Fracture of Brittle Materials. Testing and Analysis Новинка

Stephen W. Freiman The Fracture of Brittle Materials. Testing and Analysis

9421.25 руб. или Купить в рассрочку!
Provides a modern, practical approach to the understanding and measurement procedures relevant to the fracture of brittle materials This book examines the testing and analysis of the fracture of brittle materials. Expanding on the measurement and analysis methodology contained in the first edition, it covers the relevant measurements (toughness and strength), material types, fracture mechanics, measurement techniques, reliability and lifetime predictions, microstructural considerations, and material/test selection processes appropriate for the analysis of the fracture behavior of brittle materials. The Fracture of Brittle Materials: Testing and Analysis, Second Edition summarizes the concepts behind the selection of a test procedure for fracture toughness and strength, and goes into detail on how the statistics of fracture can be used to assure reliability. It explains the importance of the role of microstructure in these determinations and emphasizes the use of fractographic analysis as an important tool in understanding why a part failed. The new edition includes a significant quantity of material related to the fracture of biomaterials, and features two new chapters—one on thermal shock, the other on the modeling of the fracture process. It also expands on a discussion of how to treat the statistics of fracture strength data to ensure reliability. Provides practical analysis of fracture toughness and strength Introduces the engineering and materials student to the basic concepts necessary for analyzing brittle fracture Contains new statistical analysis procedures to allow for the prediction of the safe design of brittle components Contains real-world examples to assist the reader in applying the concepts to their own research, material development, and quality-control needs The Fracture of Brittle Materials: Testing and Analysis, Second Edition is an important resource for all students, technicians, engineers, scientists, and researchers involved in the study, analysis, creation, or testing of ceramics.
Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry Новинка

Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry

4625.53 руб. или Купить в рассрочку!
Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee, Institute of Green Technology, Yonsei University, Republic of Korea Il Sohn, Material Science and Engineering, Yonsei University, Republic of Korea Presents the methodology of big data analysis using examples from research and industry There are large amounts of data everywhere, and the ability to pick out crucial information is increasingly important. Contrary to popular belief, not all information is useful; big data network analysis assumes that data is not only large, but also meaningful, and this book focuses on the fundamental techniques required to extract essential information from vast datasets. Featuring case studies drawn largely from the iron and steel industries, this book offers practical guidance which will enable readers to easily understand big data network analysis. Particular attention is paid to the methodology of network analysis, offering information on the method of data collection, on research design and analysis, and on the interpretation of results. A variety of programs including UCINET, NetMiner, R, NodeXL, and Gephi for network analysis are covered in detail. Fundamentals of Big Data Network Analysis for Research and Industry looks at big data from a fresh perspective, and provides a new approach to data analysis. This book: Explains the basic concepts in understanding big data and filtering meaningful data Presents big data analysis within the networking perspective Features methodology applicable to research and industry Describes in detail the social relationship between big data and its implications Provides insight into identifying patterns and relationships between seemingly unrelated big data Fundamentals of Big Data Network Analysis for Research and Industry will prove a valuable resource for analysts, research engineers, industrial engineers, marketing professionals, and any individuals dealing with accumulated large data whose interest is to analyze and identify potential relationships among data sets.
Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Новинка

Daniel Birke Social Networks and their Economics. Influencing Consumer Choice

6858.67 руб. или Купить в рассрочку!
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
Kerr Kathleen F. Design and Analysis of Experiments in the Health Sciences Kerr Kathleen F. Design and Analysis of Experiments in the Health Sciences Новинка

Kerr Kathleen F. Design and Analysis of Experiments in the Health Sciences

4895.28 руб. или Купить в рассрочку!
An accessible and practical approach to the design and analysis of experiments in the health sciences Design and Analysis of Experiments in the Health Sciences provides a balanced presentation of design and analysis issues relating to data in the health sciences and emphasizes new research areas, the crucial topic of clinical trials, and state-of-the- art applications. Advancing the idea that design drives analysis and analysis reveals the design, the book clearly explains how to apply design and analysis principles in animal, human, and laboratory experiments while illustrating topics with applications and examples from randomized clinical trials and the modern topic of microarrays. The authors outline the following five types of designs that form the basis of most experimental structures: Completely randomized designs Randomized block designs Factorial designs Multilevel experiments Repeated measures designs A related website features a wealth of data sets that are used throughout the book, allowing readers to work hands-on with the material. In addition, an extensive bibliography outlines additional resources for further study of the presented topics. Requiring only a basic background in statistics, Design and Analysis of Experiments in the Health Sciences is an excellent book for introductory courses on experimental design and analysis at the graduate level. The book also serves as a valuable resource for researchers in medicine, dentistry, nursing, epidemiology, statistical genetics, and public health.
Murali Guruswamy An Investigation of Young Indian Consumer.s Perceptions on Foreign Branded Apparels Murali Guruswamy An Investigation of Young Indian Consumer.s Perceptions on Foreign Branded Apparels Новинка

Murali Guruswamy An Investigation of Young Indian Consumer.s Perceptions on Foreign Branded Apparels

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Merti, University of Lincoln (Graduate School), course: Master's in Business Administration, language: English, abstract: The study is based on analyzing young Indian's perceptions on foreign branded apparels and analysis of Indian youth customer's behavior. The investigation primarily aimed at analyzing young Indian customer's behavior and exploring the relation between them with foreign branded apparels. It also included the theoretical study of Brands & Brand Management and the key drivers that has a likely impact on customer's behaviors, which used Indian young customers as target participants for the study. The study finalizes that fact that brands have significant impact of customer's behavior by outlining the key drivers that would enable gradual sales for organizations, by presenting various theories, models, and methodologies to arrive at a conclusion. In the theoretical part of the study, the researches makes a prompt attempt to explore the relationship between consumer behaviors and brands considering the influential factors acting upon the mindsets of the customer's. The consumer's decision-making abilities and process are subjected with brands elements and factors that would build effective global brands to fulfill the objectives of the study and arrive at conclusion. Findings...
Alexander Berger A Strategic Analysis of Colgate.s toothpaste product line Alexander Berger A Strategic Analysis of Colgate.s toothpaste product line Новинка

Alexander Berger A Strategic Analysis of Colgate.s toothpaste product line

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world's leader in personal care. This report analyse the Colgate's current situation in order to give recommendations on their actual toothpaste product line.The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate's toothpaste product line will be analysed. Furthermore additional information on the company's current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned.The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.
Katrin Irene Roebbeling Eventually, you will bond for life Katrin Irene Roebbeling Eventually, you will bond for life Новинка

Katrin Irene Roebbeling Eventually, you will bond for life

Inhaltsangabe:Abstract: Changing market conditions have made it tougher on companies to stay competitive. Long-term customer bonding can provide a competitive advantage. Today's customers' wishes have put forth the need for experience marketing though. This trend has to be taken into account when planning on bonding with customers. One way to create a platform for experience is event marketing. This final thesis focuses specifically on the use of events with regard to customer relationship bonding. In this study, an answer will be provided to the following problem statement. Event marketing supports bonding by providing an opportunity for direct and personal contact between a company and its customers. Furthermore, customers are offered the possibility to experience a company and its products in a pleasurable surrounding. Events can either be business- or leisure-oriented, depending on the overall character of the event. Events provide a variety of advantages to both the company and its customer, ranging from cross-selling and exchange of information to risk and cost reductions. Event marketing integrates in the modern concept of customer relationship marketing by opening a constructive dialogue between the customer and the company. Customer relationships are built on trust which can be established by creating a special bond between a company and its customers. These bonds can exist on various levels and not all customers are suited for long-term bonding. To insure th...
James Wu Handbook of Fruits and Fruit Processing James Wu Handbook of Fruits and Fruit Processing Новинка

James Wu Handbook of Fruits and Fruit Processing

19031.76 руб. или Купить в рассрочку!
Fruits are botanically diverse, perishable, seasonal and predominantly regional in production. They come in many varieties, shapes and size, colors, flavors and textures and are an important part of a healthy diet and the global economy. Besides vitamins, minerals, fibers and other nutrients, fruits contain phenolic compounds that have pharmacological potential. Consumed as a part of a regular diet, these naturally occurring plant constituents are believed to provide a wide range of physiological benefits through their antioxidant, anti-allergic, anti-carcinogenic, and anti-inflammatory properties. Handbook of Fruits and Fruit Processing distils the latest developments and research efforts in this field that are aimed at improving production methods, post-harvest storage and processing, safety, quality and developing new processes and products. This revised and updated second edition expands and improves upon the coverage of the original book. Some highlights include chapters on the physiology and classification of fruits, horticultural biochemistry, microbiology and food safety (including HACCP, safety and the regulation of fruits in the global market), sensory and flavor characteristics, nutrition, naturally present bioactive phenolics, postharvest physiology, storage, transportation and packaging, processing and preservation technologies. Information on the major fruits includes tropical and super fruits, frozen fruits, canned fruit, jelly, jam and preserves, fruit juices, dried fruits and wines. The 35 chapters are organized into five parts: Part I: Fruit physiology, biochemistry, microbiology, nutrition and health Part II: Postharvest handling and preservation of fruits Part III: Product manufacturing and packaging Part IV: Processing plant, waste management, safety and regulations Part V: Production, quality and processing aspects of major fruits and fruit products Each chapter has been contributed by professionals from around the globe representing academia, government institutions and industry. The book is designed to be a valuable source and reference book for scientists, product developers, students and all professionals with an interest in this field.
Dhammika Amaratunga Exploration and Analysis of DNA Microarray and Other High-Dimensional Data Dhammika Amaratunga Exploration and Analysis of DNA Microarray and Other High-Dimensional Data Новинка

Dhammika Amaratunga Exploration and Analysis of DNA Microarray and Other High-Dimensional Data

9630.81 руб. или Купить в рассрочку!
Praise for the First Edition “…extremely well written…a comprehensive and up-to-date overview of this important field.” – Journal of Environmental Quality Exploration and Analysis of DNA Microarray and Other High-Dimensional Data, Second Edition provides comprehensive coverage of recent advancements in microarray data analysis. A cutting-edge guide, the Second Edition demonstrates various methodologies for analyzing data in biomedical research and offers an overview of the modern techniques used in microarray technology to study patterns of gene activity. The new edition answers the need for an efficient outline of all phases of this revolutionary analytical technique, from preprocessing to the analysis stage. Utilizing research and experience from highly-qualified authors in fields of data analysis, Exploration and Analysis of DNA Microarray and Other High-Dimensional Data, Second Edition features: A new chapter on the interpretation of findings that includes a discussion of signatures and material on gene set analysis, including network analysis New topics of coverage including ABC clustering, biclustering, partial least squares, penalized methods, ensemble methods, and enriched ensemble methods Updated exercises to deepen knowledge of the presented material and provide readers with resources for further study The book is an ideal reference for scientists in biomedical and genomics research fields who analyze DNA microarrays and protein array data, as well as statisticians and bioinformatics practitioners. Exploration and Analysis of DNA Microarray and Other High-Dimensional Data, Second Edition is also a useful text for graduate-level courses on statistics, computational biology, and bioinformatics.
Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Новинка

Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. Part Three focuses on...
Christopher Halter The Reflective Lens - The Effects of Digital Video Analysis on Preservice Teacher Development Christopher Halter The Reflective Lens - The Effects of Digital Video Analysis on Preservice Teacher Development Новинка

Christopher Halter The Reflective Lens - The Effects of Digital Video Analysis on Preservice Teacher Development

Reflection-on-practice has become a critical component of teacher professional development over the past decade. As a result, it is increasingly important for teacher educators to better understand the relationship between reflection and the development of pro­fessional expertise. This study involved a particular kind of self-reflection that utilized video of credential candidates' own teaching as the object of reflection. Reflection on the lesson was facilitated by either mental recall or videotaped lesson analysis. Video analysis is a powerful tool to support the growth of preservice teachers in making the critical connections between theoretical pedagogy and classroom interactions. Video analysis of their own classroom performance can shift reflections from being centered on teacher actions to looking more broadly at teacher and student interactions. The effects of video analysis can persist over time and supported the professional growth of new teachers. The results of this study strongly suggest that professional development activities that target improved reflection-on-practice through the use of video analysis can be effective.
Saul Stahl Real Analysis. A Historical Approach Saul Stahl Real Analysis. A Historical Approach Новинка

Saul Stahl Real Analysis. A Historical Approach

10325.68 руб. или Купить в рассрочку!
A provocative look at the tools and history of real analysis This new edition of Real Analysis: A Historical Approach continues to serve as an interesting read for students of analysis. Combining historical coverage with a superb introductory treatment, this book helps readers easily make the transition from concrete to abstract ideas. The book begins with an exciting sampling of classic and famous problems first posed by some of the greatest mathematicians of all time. Archimedes, Fermat, Newton, and Euler are each summoned in turn, illuminating the utility of infinite, power, and trigonometric series in both pure and applied mathematics. Next, Dr. Stahl develops the basic tools of advanced calculus, which introduce the various aspects of the completeness of the real number system as well as sequential continuity and differentiability and lead to the Intermediate and Mean Value Theorems. The Second Edition features: A chapter on the Riemann integral, including the subject of uniform continuity Explicit coverage of the epsilon-delta convergence A discussion of the modern preference for the viewpoint of sequences over that of series Throughout the book, numerous applications and examples reinforce concepts and demonstrate the validity of historical methods and results, while appended excerpts from original historical works shed light on the concerns of influential mathematicians in addition to the difficulties encountered in their work. Each chapter concludes with exercises ranging in level of complexity, and partial solutions are provided at the end of the book. Real Analysis: A Historical Approach, Second Edition is an ideal book for courses on real analysis and mathematical analysis at the undergraduate level. The book is also a valuable resource for secondary mathematics teachers and mathematicians.
Rabbi Yehiel E. Poupko Chana. A Life in Prayer Rabbi Yehiel E. Poupko Chana. A Life in Prayer Новинка

Rabbi Yehiel E. Poupko Chana. A Life in Prayer

The book is a study of the narrative of Chana in 1 Samuel Chapters 1 and 2, as well as an analysis of the Rabbinic literature on the drama and prayer of Chana.
Marketing Marketing Новинка

Marketing

Professor Richard Sandhusen's brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems - decision support, relationship marketing, integrated marketing communication, and balanced scorecard - receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company's domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text's material. Here is a popular and accessible new addition to Barron's respected Business Review Series.
Khurram Ghani, Adel Tajasom Marketing Ethics Khurram Ghani, Adel Tajasom Marketing Ethics Новинка

Khurram Ghani, Adel Tajasom Marketing Ethics

This research was conducted to examine the relationship between the marketers' values and marketing ethics moderated by their religious faith. For this study three Independent variables were used i.e. Idealism, Relativism and Machiavellianism. In addition, Religious faith was taken as a moderator and the dependent variable was Marketing Ethics. The results found that Idealism and Relativism have a significant impact on Marketing Ethics. On the other hand, religion was found to have no significant relation with individual perceptions about marketing ethics. In addition the study found that there was no significant difference in the marketing ethics of the different ethnic groups.
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data Новинка

John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data

3137.27 руб. или Купить в рассрочку!
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Elhadi Yahia M. Fruit and Vegetable Phytochemicals. Chemistry and Human Health, 2 Volumes Elhadi Yahia M. Fruit and Vegetable Phytochemicals. Chemistry and Human Health, 2 Volumes Новинка

Elhadi Yahia M. Fruit and Vegetable Phytochemicals. Chemistry and Human Health, 2 Volumes

26332.67 руб. или Купить в рассрочку!
Now in two volumes and containing more than seventy chapters, the second edition of Fruit and Vegetable Phytochemicals: Chemistry, Nutritional Value and Stability has been greatly revised and expanded. Written by hundreds of experts from across the world, the chapters cover diverse aspects of chemistry and biological functions, the influence of postharvest technologies, analysis methods and important phytochemicals in more than thirty fruits and vegetables. Providing readers with a comprehensive and cutting-edge description of the metabolism and molecular mechanisms associated with the beneficial effects of phytochemicals for human health, this is the perfect resource not only for students and teachers but also researchers, physicians and the public in general.
Cengage Learning Gale A Study Guide for Ron Kovic.s Born on the Fourth of July Cengage Learning Gale A Study Guide for Ron Kovic.s Born on the Fourth of July Новинка

Cengage Learning Gale A Study Guide for Ron Kovic.s Born on the Fourth of July

A Study Guide for Ron Kovic's "Born on the Fourth of July," excerpted from Gale's acclaimed Literary Themes for Students: War and Peace. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Literary Themes for Students: War and Peace for all of your research needs.
Cengage Learning Gale A Study Guide for Jonathan Swift.s A Satirical Elegy on the Death of a Late Famous General Cengage Learning Gale A Study Guide for Jonathan Swift.s A Satirical Elegy on the Death of a Late Famous General Новинка

Cengage Learning Gale A Study Guide for Jonathan Swift.s A Satirical Elegy on the Death of a Late Famous General

A Study Guide for Jonathan Swift's "A Satirical Elegy on the Death of a Late Famous General," excerpted from Gale's acclaimed Poetry for Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Poetry for Students for all of your research needs.
Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Новинка

Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Bookrags Com The Man Who Mistook His Wife for a Hat and Other Clinical Tales Study Guide Bookrags Com The Man Who Mistook His Wife for a Hat and Other Clinical Tales Study Guide Новинка

Bookrags Com The Man Who Mistook His Wife for a Hat and Other Clinical Tales Study Guide

The Man Who Mistook His Wife for a Hat and Other Clinical Tales Study Guide contains a comprehensive summary and analysis of The Man Who Mistook His Wife for a Hat and Other Clinical Tales by Oliver Sacks. It includes a detailed Plot Summary, Chapter Summaries & Analysis, Character Descriptions, Objects/Places, Themes, Styles, Quotes, and Topics for Discussion on The Man Who Mistook His Wife for a Hat and Other Clinical Tales.
Miriam Mennen Applied Marketing Strategy - The Rocker Hotel Sunderland Miriam Mennen Applied Marketing Strategy - The Rocker Hotel Sunderland Новинка

Miriam Mennen Applied Marketing Strategy - The Rocker Hotel Sunderland

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel's major objective, which is to "aim for perfection in hospitality." (Tavistock Leisure, 2007)After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be outlined. 'The marketing mix in practice will be commented on, by focusing on the product in terms of branding and product development but also on the other elements of the marketing mix such as price, promotion and distribution. Move' will furthermore illustrate the research design used as well as other possible research methodologies, which could not be applied due to scale and scope of this piece of work.Finally, several strategic options and their approximate costs of implementation will be suggested, which could be realised by the Tavistock Roker Hotel. The marketing activities remain a very important factor of success and are crucial for the company to sustain profitable. One of the major strength of the hotel is site next to sea, offering its customers a wonderful view.
Cengage Learning Gale A Study Guide for Ernest Thompson.s On Golden Pond Cengage Learning Gale A Study Guide for Ernest Thompson.s On Golden Pond Новинка

Cengage Learning Gale A Study Guide for Ernest Thompson.s On Golden Pond

A Study Guide for Ernest Thompson's "On Golden Pond," excerpted from Gale's acclaimed Drama For Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Drama For Students for all of your research needs.
Cengage Learning Gale A Study Guide for Jack Kerouac.s On the Road Cengage Learning Gale A Study Guide for Jack Kerouac.s On the Road Новинка

Cengage Learning Gale A Study Guide for Jack Kerouac.s On the Road

A Study Guide for Jack Kerouac's "On the Road," excerpted from Gale's acclaimed Novels for Students.This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Novels for Students for all of your research needs.
Cengage Learning Gale A Study Guide for Giuseppe Ungaretti.s Variations on Nothing Cengage Learning Gale A Study Guide for Giuseppe Ungaretti.s Variations on Nothing Новинка

Cengage Learning Gale A Study Guide for Giuseppe Ungaretti.s Variations on Nothing

A Study Guide for Giuseppe Ungaretti's "Variations on Nothing," excerpted from Gale's acclaimed Poetry for Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Poetry for Students for all of your research needs.
Cengage Learning Gale A Study Guide for John Milton.s On His Blindness Cengage Learning Gale A Study Guide for John Milton.s On His Blindness Новинка

Cengage Learning Gale A Study Guide for John Milton.s On His Blindness

A Study Guide for John Milton's "On His Blindness," excerpted from Gale's acclaimed Poetry for Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Poetry for Students for all of your research needs.
Cengage Learning Gale A Study Guide for Eugenio Montale.s On the Threshold Cengage Learning Gale A Study Guide for Eugenio Montale.s On the Threshold Новинка

Cengage Learning Gale A Study Guide for Eugenio Montale.s On the Threshold

A Study Guide for Eugenio Montale's "On the Threshold," excerpted from Gale's acclaimed Poetry for Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Poetry for Students for all of your research needs.

кешбака
Страницы:


Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Продажа a study on preference analysis of fruits and vegetable marketing лучших цены всего мира
Посредством этого сайта магазина - каталога товаров мы очень легко осуществляем продажу a study on preference analysis of fruits and vegetable marketing у одного из интернет-магазинов проверенных фирм. Определитесь с вашими предпочтениями один интернет-магазин, с лучшей ценой продукта. Прочитав рекомендации по продаже a study on preference analysis of fruits and vegetable marketing легко охарактеризовать производителя как превосходную и доступную фирму.