big data



Christopher Price Microsoft Big Data Solutions Christopher Price Microsoft Big Data Solutions Новинка

Christopher Price Microsoft Big Data Solutions

3233.32 руб. или Купить в рассрочку!
Tap the power of Big Data with Microsoft technologies Big Data is here, and Microsoft's new Big Data platform is a valuable tool to help your company get the very most out of it. This timely book shows you how to use HDInsight along with HortonWorks Data Platform for Windows to store, manage, analyze, and share Big Data throughout the enterprise. Focusing primarily on Microsoft and HortonWorks technologies but also covering open source tools, Microsoft Big Data Solutions explains best practices, covers on-premises and cloud-based solutions, and features valuable case studies. Best of all, it helps you integrate these new solutions with technologies you already know, such as SQL Server and Hadoop. Walks you through how to integrate Big Data solutions in your company using Microsoft's HDInsight Server, HortonWorks Data Platform for Windows, and open source tools Explores both on-premises and cloud-based solutions Shows how to store, manage, analyze, and share Big Data through the enterprise Covers topics such as Microsoft's approach to Big Data, installing and configuring HortonWorks Data Platform for Windows, integrating Big Data with SQL Server, visualizing data with Microsoft and HortonWorks BI tools, and more Helps you build and execute a Big Data plan Includes contributions from the Microsoft and HortonWorks Big Data product teams If you need a detailed roadmap for designing and implementing a fully deployed Big Data solution, you'll want Microsoft Big Data Solutions.
Bill Schmarzo Big Data. Understanding How Data Powers Big Business Bill Schmarzo Big Data. Understanding How Data Powers Big Business Новинка

Bill Schmarzo Big Data. Understanding How Data Powers Big Business

2583.94 руб. или Купить в рассрочку!
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money Новинка

Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money

3230.74 руб. или Купить в рассрочку!
Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry Новинка

Hyunjoung Lee Fundamentals of Big Data Network Analysis for Research and Industry

Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee, Institute of Green Technology, Yonsei University, Republic of Korea Il Sohn, Material Science and Engineering, Yonsei University, Republic of Korea Presents the methodology of big data analysis using examples from research and industry There are large amounts of data everywhere, and the ability to pick out crucial information is increasingly important. Contrary to popular belief, not all information is useful; big data network analysis assumes that data is not only large, but also meaningful, and this book focuses on the fundamental techniques required to extract essential information from vast datasets. Featuring case studies drawn largely from the iron and steel industries, this book offers practical guidance which will enable readers to easily understand big data network analysis. Particular attention is paid to the methodology of network analysis, offering information on the method of data collection, on research design and analysis, and on the interpretation of results. A variety of programs including UCINET, NetMiner, R, NodeXL, and Gephi for network analysis are covered in detail. Fundamentals of Big Data Network Analysis for Research and Industry looks at big data from a fresh perspective, and provides a new approach to data analysis. This book: Explains the basic concepts in understanding big data and filtering meaningful data Presents big data analysis within the networking perspective Features methodology applicable to research and industry Describes in detail the social relationship between big data and its implications Provides insight into identifying patterns and relationships between seemingly unrelated big data Fundamentals of Big Data Network Analysis for Research and Industry will prove a valuable resource for analysts, research engineers, industrial engineers, marketing professionals, and any individuals dealing with accumulated large data whose interest is to analyze and identify potential relationships among data sets.
Jason Williamson Getting a Big Data Job For Dummies Jason Williamson Getting a Big Data Job For Dummies Новинка

Jason Williamson Getting a Big Data Job For Dummies

1939.74 руб. или Купить в рассрочку!
Hone your analytic talents and become part of the next big thing Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what «big data» means, why it's so important across all industries, and how you can obtain one of the most sought-after skill sets of the decade. This book walks you through the process of identifying your ideal big data job, shaping the perfect resume, and nailing the interview, all in one easy-to-read guide. Companies from all industries, including finance, technology, medicine, and defense, are harnessing massive amounts of data to reap a competitive advantage. The demand for big data professionals is growing every year, and experts forecast an estimated 1.9 million additional U.S. jobs in big data by 2015. Whether your niche is developing the technology, handling the data, or analyzing the results, turning your attention to a career in big data can lead to a more secure, more lucrative career path. Getting a Big Data Job For Dummies provides an overview of the big data career arc, and then shows you how to get your foot in the door with topics like: The education you need to succeed The range of big data career path options An overview of major big data employers A plan to develop your job-landing strategy Your analytic inclinations may be your ticket to long-lasting success. In a highly competitive job market, developing your data skills can create a situation where you pick your employer rather than the other way around. If you're ready to get in on the ground floor of the next big thing, Getting a Big Data Job For Dummies will teach you everything you need to know to get started today.
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data Новинка

John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data

3230.74 руб. или Купить в рассрочку!
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners Новинка

Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners

3880.76 руб. или Купить в рассрочку!
With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.
Marcia Kaufman Big Data For Dummies Marcia Kaufman Big Data For Dummies Новинка

Marcia Kaufman Big Data For Dummies

1939.74 руб. или Купить в рассрочку!
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.
Tony Boobier Analytics for Insurance. The Real Business of Big Data Tony Boobier Analytics for Insurance. The Real Business of Big Data Новинка

Tony Boobier Analytics for Insurance. The Real Business of Big Data

6467.94 руб. или Купить в рассрочку!
The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential – yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business – but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data – but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.
Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Новинка

Sean Callahan The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

1940.38 руб. или Купить в рассрочку!
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Bernard Marr Big Data For Small Business For Dummies Bernard Marr Big Data For Small Business For Dummies Новинка

Bernard Marr Big Data For Small Business For Dummies

1747.25 руб. или Купить в рассрочку!
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
Alan Anderson Statistics for Big Data For Dummies Alan Anderson Statistics for Big Data For Dummies Новинка

Alan Anderson Statistics for Big Data For Dummies

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The fast and easy way to make sense of statistics for big data Does the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field. Inside, you'll find an easy-to-follow introduction to exploratory data analysis, the lowdown on collecting, cleaning, and organizing data, everything you need to know about interpreting data using common software and programming languages, plain-English explanations of how to make sense of data in the real world, and much more. Data has never been easier to come by, and the tools students and professionals need to enter the world of big data are based on applied statistics. While the word «statistics» alone can evoke feelings of anxiety in even the most confident student or professional, it doesn't have to. Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, Statistics For Big Data For Dummies takes the intimidation out of the subject, offering clear explanations and tons of step-by-step instruction to help you make sense of data mining—without losing your cool. Helps you to identify valid, useful, and understandable patterns in data Provides guidance on extracting previously unknown information from large databases Shows you how to discover patterns available in big data Gives you access to the latest tools and techniques for working in big data If you're a student enrolled in a related Applied Statistics course or a professional looking to expand your skillset, Statistics For Big Data For Dummies gives you access to everything you need to succeed.
Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science Новинка

Bill Schmarzo Big Data MBA. Driving Business Strategies with Data Science

2587.18 руб. или Купить в рассрочку!
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
Теоретический минимум по Big Data. Всё что нужно знать о больших данных Теоретический минимум по Big Data. Всё что нужно знать о больших данных Новинка

Теоретический минимум по Big Data. Всё что нужно знать о больших данных

Cегодня Big Data — это большой бизнес. Нашей жизнью управляет информация, и извлечение выгоды из нее становится центральным моментом в работе современных организаций. Не важно кто вы - деловой человек, работающий с аналитикой, начинающий программист или разработчик, - "Теоретический минимум по Big Data" позволит разобраться в основах новой и стремительно развивающейся отрасли обработки больших данных.Хотите узнать о больших данных и механизмах работы с ними? Каждому алгоритму посвящена отдельная глава, в которой не только объясняются основные принципы работы, но и даются примеры использования в реальных задачах. Большое количество иллюстраций и простые комментарии позволят легко разобраться в самых сложных аспектах Big Data."Отличная визуализация концепций машинного обучения позволяет «нетехнарям» интуитивно понять сложные абстрактные понятия. Это лаконичная и точная выжимка содержит теоретический минимум информации, необходимый для первого знакомства с Big Data."Этан Чен, автор курса CS 102: Big Data, Стэнфордский университет
Nii Attoh-Okine O. Big Data and Differential Privacy. Analysis Strategies for Railway Track Engineering Nii Attoh-Okine O. Big Data and Differential Privacy. Analysis Strategies for Railway Track Engineering Новинка

Nii Attoh-Okine O. Big Data and Differential Privacy. Analysis Strategies for Railway Track Engineering

10261.41 руб. или Купить в рассрочку!
A comprehensive introduction to the theory and practice of contemporary data science analysis for railway track engineering Featuring a practical introduction to state-of-the-art data analysis for railway track engineering, Big Data and Differential Privacy: Analysis Strategies for Railway Track Engineering addresses common issues with the implementation of big data applications while exploring the limitations, advantages, and disadvantages of more conventional methods. In addition, the book provides a unifying approach to analyzing large volumes of data in railway track engineering using an array of proven methods and software technologies. Dr. Attoh-Okine considers some of today’s most notable applications and implementations and highlights when a particular method or algorithm is most appropriate. Throughout, the book presents numerous real-world examples to illustrate the latest railway engineering big data applications of predictive analytics, such as the Union Pacific Railroad’s use of big data to reduce train derailments, increase the velocity of shipments, and reduce emissions. In addition to providing an overview of the latest software tools used to analyze the large amount of data obtained by railways, Big Data and Differential Privacy: Analysis Strategies for Railway Track Engineering: • Features a unified framework for handling large volumes of data in railway track engineering using predictive analytics, machine learning, and data mining • Explores issues of big data and differential privacy and discusses the various advantages and disadvantages of more conventional data analysis techniques • Implements big data applications while addressing common issues in railway track maintenance • Explores the advantages and pitfalls of data analysis software such as R and Spark, as well as the Apache™ Hadoop® data collection database and its popular implementation MapReduce Big Data and Differential Privacy is a valuable resource for researchers and professionals in transportation science, railway track engineering, design engineering, operations research, and railway planning and management. The book is also appropriate for graduate courses on data analysis and data mining, transportation science, operations research, and infrastructure management. NII ATTOH-OKINE, PhD, PE is Professor in the Department of Civil and Environmental Engineering at the University of Delaware. The author of over 70 journal articles, his main areas of research include big data and data science; computational intelligence; graphical models and belief functions; civil infrastructure systems; image and signal processing; resilience engineering; and railway track analysis. Dr. Attoh-Okine has edited five books in the areas of computational intelligence, infrastructure systems and has served as an Associate Editor of various ASCE and IEEE journals.
Lillian Pierson Data Science For Dummies Lillian Pierson Data Science For Dummies Новинка

Lillian Pierson Data Science For Dummies

1939.74 руб. или Купить в рассрочку!
Discover how data science can help you gain in-depth insight into your business – the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad, sometimes intimidating field of big data and data science, it is not an instruction manual for hands-on implementation. Here’s what to expect: Provides a background in big data and data engineering before moving on to data science and how it's applied to generate value Includes coverage of big data frameworks like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL Explains machine learning and many of its algorithms as well as artificial intelligence and the evolution of the Internet of Things Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate It's a big, big data world out there—let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.
Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics Новинка

Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics

3880.76 руб. или Купить в рассрочку!
A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
Bernard Marr Big Data. Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Bernard Marr Big Data. Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Новинка

Bernard Marr Big Data. Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

1419.71 руб. или Купить в рассрочку!
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works – that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results – and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
Fernando Iafrate From Big Data to Smart Data Fernando Iafrate From Big Data to Smart Data Новинка

Fernando Iafrate From Big Data to Smart Data

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A pragmatic approach to Big Data by taking the reader on a journey between Big Data (what it is) and the Smart Data (what it is for). Today’s decision making can be reached via information (related to the data), knowledge (related to people and processes), and timing (the capacity to decide, act and react at the right time). The huge increase in volume of data traffic, and its format (unstructured data such as blogs, logs, and video) generated by the “digitalization” of our world modifies radically our relationship to the space (in motion) and time, dimension and by capillarity, the enterprise vision of performance monitoring and optimization.
Bernard Marr Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Bernard Marr Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Новинка

Bernard Marr Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

3233.97 руб. или Купить в рассрочку!
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data Новинка

Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data

3880.76 руб. или Купить в рассрочку!
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
Keith Holdaway Harness Oil and Gas Big Data with Analytics. Optimize Exploration and Production with Data Driven Models Keith Holdaway Harness Oil and Gas Big Data with Analytics. Optimize Exploration and Production with Data Driven Models Новинка

Keith Holdaway Harness Oil and Gas Big Data with Analytics. Optimize Exploration and Production with Data Driven Models

4850.96 руб. или Купить в рассрочку!
Use big data analytics to efficiently drive oil and gas exploration and production Harness Oil and Gas Big Data with Analytics provides a complete view of big data and analytics techniques as they are applied to the oil and gas industry. Including a compendium of specific case studies, the book underscores the acute need for optimization in the oil and gas exploration and production stages and shows how data analytics can provide such optimization. This spans exploration, development, production and rejuvenation of oil and gas assets. The book serves as a guide for fully leveraging data, statistical, and quantitative analysis, exploratory and predictive modeling, and fact-based management to drive decision making in oil and gas operations. This comprehensive resource delves into the three major issues that face the oil and gas industry during the exploration and production stages: Data management, including storing massive quantities of data in a manner conducive to analysis and effectively retrieving, backing up, and purging data Quantification of uncertainty, including a look at the statistical and data analytics methods for making predictions and determining the certainty of those predictions Risk assessment, including predictive analysis of the likelihood that known risks are realized and how to properly deal with unknown risks Covering the major issues facing the oil and gas industry in the exploration and production stages, Harness Big Data with Analytics reveals how to model big data to realize efficiencies and business benefits.
Lisa Arthur Big Data Marketing. Engage Your Customers More Effectively and Drive Value Lisa Arthur Big Data Marketing. Engage Your Customers More Effectively and Drive Value Новинка

Lisa Arthur Big Data Marketing. Engage Your Customers More Effectively and Drive Value

1940.38 руб. или Купить в рассрочку!
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Clarisse Dhaenens Metaheuristics for Big Data Clarisse Dhaenens Metaheuristics for Big Data Новинка

Clarisse Dhaenens Metaheuristics for Big Data

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Big Data is a new field, with many technological challenges to be understood in order to use it to its full potential. These challenges arise at all stages of working with Big Data, beginning with data generation and acquisition. The storage and management phase presents two critical challenges: infrastructure, for storage and transportation, and conceptual models. Finally, to extract meaning from Big Data requires complex analysis. Here the authors propose using metaheuristics as a solution to these challenges; they are first able to deal with large size problems and secondly flexible and therefore easily adaptable to different types of data and different contexts. The use of metaheuristics to overcome some of these data mining challenges is introduced and justified in the first part of the book, alongside a specific protocol for the performance evaluation of algorithms. An introduction to metaheuristics follows. The second part of the book details a number of data mining tasks, including clustering, association rules, supervised classification and feature selection, before explaining how metaheuristics can be used to deal with them. This book is designed to be self-contained, so that readers can understand all of the concepts discussed within it, and to provide an overview of recent applications of metaheuristics to knowledge discovery problems in the context of Big Data.
Chunlei Tang The Data Industry. The Business and Economics of Information and Big Data Chunlei Tang The Data Industry. The Business and Economics of Information and Big Data Новинка

Chunlei Tang The Data Industry. The Business and Economics of Information and Big Data

6076.08 руб. или Купить в рассрочку!
Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry. It begins by explaining data resources and introduces the data asset. This book defines a data industry chain, enumerates data enterprises’ business models versus operating models, and proposes a mode of industrial development for the data industry. The author describes five types of enterprise agglomerations, and multiple industrial cluster effects. A discussion on the establishment and development of data industry related laws and regulations is provided. In addition, this book discusses several scenarios on how to convert data driving forces into productivity that can then serve society. This book is designed to serve as a reference and training guide for ata scientists, data-oriented managers and executives, entrepreneurs, scholars, and government employees. Defines and develops the concept of a “Data Industry,” and explains the economics of data to data scientists and statisticians Includes numerous case studies and examples from a variety of industries and disciplines Serves as a useful guide for practitioners and entrepreneurs in the business of data technology The Data Industry: The Business and Economics of Information and Big Data is a resource for practitioners in the data science industry, government, and students in economics, business, and statistics. CHUNLEI TANG, Ph.D., is a research fellow at Harvard University. She is the co-founder of Fudan’s Institute for Data Industry and proposed the concept of the “data industry”. She received a Ph.D. in Computer and Software Theory in 2012 and a Master of Software Engineering in 2006 from Fudan University, Shanghai, China.
Андреас Вайгенд BIG DATA. Вся технология в одной книге Андреас Вайгенд BIG DATA. Вся технология в одной книге Новинка

Андреас Вайгенд BIG DATA. Вся технология в одной книге

Как жить в мире, где информацию о тебе может получить кто угодно и когда угодно? Ведущий мировой эксперт по будущему Big Data Андреас Вайгенд знает ответ. Он разрабатывал стратегию данных таких крупных рыб, как Alibaba, Goldman Sachs, Lufthansa, Thomson Reuters. Работал руководителем по Big Data в компании Amazon, является Директором компании Social Data Lab, преподаёт в IT-школе Калифорнийского университета Беркли. Андреас уверен, что этот «дом со стеклянными стенами» несет в себе не только большие риски, но и потрясающие возможности как для корпораций, так и для обычных людей. Из книги Вы узнаете, как с помощью Big Data инновационные компании: [ul]следят за поведением пользователей; определяют круг интересов человека; формируют мнение потребителей.[/ul]
Bart Baesens Analytics in a Big Data World. The Essential Guide to Data Science and its Applications Bart Baesens Analytics in a Big Data World. The Essential Guide to Data Science and its Applications Новинка

Bart Baesens Analytics in a Big Data World. The Essential Guide to Data Science and its Applications

3230.74 руб. или Купить в рассрочку!
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас все Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас все Новинка

Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас все

Автор книги, специалист Google по Data Science, провел исследование, опираясь на науку о больших данных (Big Data), а также данные, которые может предоставить исследователю Интернет. В результате он получил сенсационные результаты, полностью переворачивающие современные представления об обществе, в котором мы живем.
EMC Services Education Data Science and Big Data Analytics. Discovering, Analyzing, Visualizing and Presenting Data EMC Services Education Data Science and Big Data Analytics. Discovering, Analyzing, Visualizing and Presenting Data Новинка

EMC Services Education Data Science and Big Data Analytics. Discovering, Analyzing, Visualizing and Presenting Data

4560.31 руб. или Купить в рассрочку!
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Corresponding data sets are available at www.wiley.com/go/9781118876138. Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Cтивенс-Давидовиц С. Все лгут. Поисковики, Big Data и Интернет знают о вас все Cтивенс-Давидовиц С. Все лгут. Поисковики, Big Data и Интернет знают о вас все Новинка

Cтивенс-Давидовиц С. Все лгут. Поисковики, Big Data и Интернет знают о вас все

Автор книги, специалист Google по Data Science, провел исследование, опираясь на науку о больших данных (Big Data), а также данные, которые может предоставить исследователю Интернет. В результате он получил сенсационные результаты, полностью переворачивающие современные представления об обществе, в котором мы живем.
Duncan Irving H.B. Enhance Oil and Gas Exploration with Data-Driven Geophysical and Petrophysical Models Duncan Irving H.B. Enhance Oil and Gas Exploration with Data-Driven Geophysical and Petrophysical Models Новинка

Duncan Irving H.B. Enhance Oil and Gas Exploration with Data-Driven Geophysical and Petrophysical Models

6144.54 руб. или Купить в рассрочку!
Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and petrophysics data analysis using the latest methods drawn from Big Data. Written by two geophysicists with a combined 30 years in the industry, this book shows you how to leverage continually maturing computational intelligence to gain deeper insight from specific exploration data. Case studies illustrate the value propositions of this alternative analytical workflow, and in-depth discussion addresses the many Big Data issues in geophysics and petrophysics. From data collection and context through real-world everyday applications, this book provides an essential resource for anyone involved in oil and gas exploration. Recent and continual advances in machine learning are driving a rapid increase in empirical modeling capabilities. This book shows you how these new tools and methodologies can enhance geophysical and petrophysical data analysis, increasing the value of your exploration data. Apply data-driven modeling concepts in a geophysical and petrophysical context Learn how to get more information out of models and simulations Add value to everyday tasks with the appropriate Big Data application Adjust methodology to suit diverse geophysical and petrophysical contexts Data-driven modeling focuses on analyzing the total data within a system, with the goal of uncovering connections between input and output without definitive knowledge of the system's physical behavior. This multi-faceted approach pushes the boundaries of conventional modeling, and brings diverse fields of study together to apply new information and technology in new and more valuable ways. Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models takes you beyond traditional deterministic interpretation to the future of exploration data analysis.
BIG DATA. Вся технология в одной книге BIG DATA. Вся технология в одной книге Новинка

BIG DATA. Вся технология в одной книге

Как жить в мире, где информацию о тебе может получить кто угодно и когда угодно? Ведущий мировой эксперт по будущему Big Data Андреас Вайгенд знает ответ. Он разрабатывал...
Творческий коллектив компании «Мегаплан» Что такое Big Data простыми словами? Творческий коллектив компании «Мегаплан» Что такое Big Data простыми словами? Новинка

Творческий коллектив компании «Мегаплан» Что такое Big Data простыми словами?

Последние несколько лет мы живем в мире, насквозь пронизанном Big Data, но продолжаем путаться в понимании того, что же это все-таки такое. Объясняем без сложных терминов.
Daniel Larose T. Discovering Knowledge in Data. An Introduction to Data Mining Daniel Larose T. Discovering Knowledge in Data. An Introduction to Data Mining Новинка

Daniel Larose T. Discovering Knowledge in Data. An Introduction to Data Mining

7214.34 руб. или Купить в рассрочку!
The field of data mining lies at the confluence of predictive analytics, statistical analysis, and business intelligence. Due to the ever-increasing complexity and size of data sets and the wide range of applications in computer science, business, and health care, the process of discovering knowledge in data is more relevant than ever before. This book provides the tools needed to thrive in today’s big data world. The author demonstrates how to leverage a company’s existing databases to increase profits and market share, and carefully explains the most current data science methods and techniques. The reader will “learn data mining by doing data mining”. By adding chapters on data modelling preparation, imputation of missing data, and multivariate statistical analysis, Discovering Knowledge in Data, Second Edition remains the eminent reference on data mining. The second edition of a highly praised, successful reference on data mining, with thorough coverage of big data applications, predictive analytics, and statistical analysis. Includes new chapters on Multivariate Statistics, Preparing to Model the Data, and Imputation of Missing Data, and an Appendix on Data Summarization and Visualization Offers extensive coverage of the R statistical programming language Contains 280 end-of-chapter exercises Includes a companion website for university instructors who adopt the book
Tomasz Tunguz Winning with Data. Transform Your Culture, Empower Your People, and Shape the Future Tomasz Tunguz Winning with Data. Transform Your Culture, Empower Your People, and Shape the Future Новинка

Tomasz Tunguz Winning with Data. Transform Your Culture, Empower Your People, and Shape the Future

1616.99 руб. или Купить в рассрочку!
Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.
Bill Franks Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics Bill Franks Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics Новинка

Bill Franks Taming The Big Data Tidal Wave. Finding Opportunities in Huge Data Streams with Advanced Analytics

3230.74 руб. или Купить в рассрочку!
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site…. Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with…. Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion. What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time. Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about. Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!
Phil Simon Too Big to Ignore. The Business Case for Big Data Phil Simon Too Big to Ignore. The Business Case for Big Data Новинка

Phil Simon Too Big to Ignore. The Business Case for Big Data

1613.75 руб. или Купить в рассрочку!
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
Анналин Ын, Кеннет Су Теоретический минимум по Big Data. Всё что нужно знать о больших данных Анналин Ын, Кеннет Су Теоретический минимум по Big Data. Всё что нужно знать о больших данных Новинка

Анналин Ын, Кеннет Су Теоретический минимум по Big Data. Всё что нужно знать о больших данных

Cегодня Big Data - это большой бизнес.  Нашей жизнью управляет информация, и извлечение выгоды из нее становится центральным моментом в работе современных организаций. Не важно кто вы - деловой человек, работающий с аналитикой, начинающий программист или разработчик, - "Теоретический минимум по Big Data" позволит разобраться в основах новой и стремительно развивающейся отрасли обработки больших данных. Хотите узнать о больших данных и механизмах работы с ними? Каждому алгоритму посвящена отдельная глава, в которой не только объясняются основные принципы работы, но и даются примеры использования в реальных задачах. Большое количество иллюстраций и простые комментарии позволят легко разобраться в самых сложных аспектах Big Data. Рекомендуем!
Tony Guida Big Data and Machine Learning in Quantitative Investment Tony Guida Big Data and Machine Learning in Quantitative Investment Новинка

Tony Guida Big Data and Machine Learning in Quantitative Investment

Get to know the ‘why’ and ‘how’ of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it’s a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. • Gain a solid reason to use machine learning • Frame your question using financial markets laws • Know your data • Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment – and this book shows you how.
Анналин Ын Теоретический минимум по Big Data. Всё что нужно знать о больших данных Анналин Ын Теоретический минимум по Big Data. Всё что нужно знать о больших данных Новинка

Анналин Ын Теоретический минимум по Big Data. Всё что нужно знать о больших данных

Cегодня Big Data – это большой бизнес. Нашей жизнью управляет информация, и извлечение выгоды из нее становится центральным моментом в работе современных организаций. Неважно, кто вы – деловой человек, работающий с аналитикой, начинающий программист или разработчик, «Теоретический минимум по Big Data» позволит не утонуть в бушующем океане современных технологий и разобраться в основах новой и стремительно развивающейся отрасли обработки больших данных. Хотите узнать о больших данных и механизмах работы с ними? Каждому алгоритму посвящена отдельная глава, в которой не только объясняются основные принципы работы, но и даются примеры использования в реальных задачах. Большое количество иллюстраций и простые комментарии позволят легко разобраться в самых сложных аспектах Big Data.
Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Новинка

Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos

2910.57 руб. или Купить в рассрочку!
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Ын А. Теоретический минимум по Big Data. Всё что нужно знать о больших данных Ын А. Теоретический минимум по Big Data. Всё что нужно знать о больших данных Новинка

Ын А. Теоретический минимум по Big Data. Всё что нужно знать о больших данных

Сегодня Big Data - это большой бизнес. Нашей жизнью управляет информация, и извлечение выгоды из нее становится центральным моментом в работе современных организаций. Не важно кто вы - деловой человек, работающий с аналитикой, начинающий программист или разработчик, - "Теоретический минимум по Big Data" позволит разобраться в основах новой и стремительно развивающейся отрасли обработки больших данных.Хотите узнать о больших данных и механизмах работы с ними? Каждому алгоритму посвящена отдельная глава, в которой не только объясняются основные принципы работы, но и даются примеры использования в реальных задачах. Большое количество иллюстраций и простые комментарии позволят легко разобраться в самых сложных аспектах Big Data."Отличная визуализация концепций машинного обучения позволяет "нетехнарям" интуитивно понять сложные абстрактные понятия. Это лаконичная и точная выжимка содержит теоретический минимум информации, необходимый для первого знакомства с Big Data." Этан Чен, автор курса CS 102: Big Data, Стэнфордский университет
Kai Hwang Big-Data Analytics for Cloud, IoT and Cognitive Computing Kai Hwang Big-Data Analytics for Cloud, IoT and Cognitive Computing Новинка

Kai Hwang Big-Data Analytics for Cloud, IoT and Cognitive Computing

The definitive guide to successfully integrating social, mobile, Big-Data analytics, cloud and IoT principles and technologies The main goal of this book is to spur the development of effective big-data computing operations on smart clouds that are fully supported by IoT sensing, machine learning and analytics systems. To that end, the authors draw upon their original research and proven track record in the field to describe a practical approach integrating big-data theories, cloud design principles, Internet of Things (IoT) sensing, machine learning, data analytics and Hadoop and Spark programming. Part 1 focuses on data science, the roles of clouds and IoT devices and frameworks for big-data computing. Big data analytics and cognitive machine learning, as well as cloud architecture, IoT and cognitive systems are explored, and mobile cloud-IoT-interaction frameworks are illustrated with concrete system design examples. Part 2 is devoted to the principles of and algorithms for machine learning, data analytics and deep learning in big data applications. Part 3 concentrates on cloud programming software libraries from MapReduce to Hadoop, Spark and TensorFlow and describes business, educational, healthcare and social media applications for those tools. The first book describing a practical approach to integrating social, mobile, analytics, cloud and IoT (SMACT) principles and technologies Covers theory and computing techniques and technologies, making it suitable for use in both computer science and electrical engineering programs Offers an extremely well-informed vision of future intelligent and cognitive computing environments integrating SMACT technologies Fully illustrated throughout with examples, figures and approximately 150 problems to support and reinforce learning Features a companion website with an instructor manual and PowerPoint slides www.wiley.com/go/hwangIOT Big-Data Analytics for Cloud, IoT and Cognitive Computing satisfies the demand among university faculty and students for cutting-edge information on emerging intelligent and cognitive computing systems and technologies. Professionals working in data science, cloud computing and IoT applications will also find this book to be an extremely useful working resource.
Pushpak Sarkar Data as a Service. A Framework for Providing Reusable Enterprise Data Services Pushpak Sarkar Data as a Service. A Framework for Providing Reusable Enterprise Data Services Новинка

Pushpak Sarkar Data as a Service. A Framework for Providing Reusable Enterprise Data Services

5316.75 руб. или Купить в рассрочку!
Data as a Service shows how organizations can leverage “data as a service” by providing real-life case studies on the various and innovative architectures and related patterns Comprehensive approach to introducing data as a service in any organization A reusable and flexible SOA based architecture framework Roadmap to introduce ‘big data as a service’ for potential clients Presents a thorough description of each component in the DaaS reference architecture so readers can implement solutions
Olivier Pivert NoSQL Data Models. Trends and Challenges Olivier Pivert NoSQL Data Models. Trends and Challenges Новинка

Olivier Pivert NoSQL Data Models. Trends and Challenges

9378.51 руб. или Купить в рассрочку!
The topic of NoSQL databases has recently emerged, to face the Big Data challenge, namely the ever increasing volume of data to be handled. It is now recognized that relational databases are not appropriate in this context, implying that new database models and techniques are needed. This book presents recent research works, covering the following basic aspects: semantic data management, graph databases, and big data management in cloud environments. The chapters in this book report on research about the evolution of basic concepts such as data models, query languages, and new challenges regarding implementation issues.
Ilya Ganelin Spark. Big Data Cluster Computing in Production Ilya Ganelin Spark. Big Data Cluster Computing in Production Новинка

Ilya Ganelin Spark. Big Data Cluster Computing in Production

3800.25 руб. или Купить в рассрочку!
Production-targeted Spark guidance with real-world use cases Spark: Big Data Cluster Computing in Production goes beyond general Spark overviews to provide targeted guidance toward using lightning-fast big-data clustering in production. Written by an expert team well-known in the big data community, this book walks you through the challenges in moving from proof-of-concept or demo Spark applications to live Spark in production. Real use cases provide deep insight into common problems, limitations, challenges, and opportunities, while expert tips and tricks help you get the most out of Spark performance. Coverage includes Spark SQL, Tachyon, Kerberos, ML Lib, YARN, and Mesos, with clear, actionable guidance on resource scheduling, db connectors, streaming, security, and much more. Spark has become the tool of choice for many Big Data problems, with more active contributors than any other Apache Software project. General introductory books abound, but this book is the first to provide deep insight and real-world advice on using Spark in production. Specific guidance, expert tips, and invaluable foresight make this guide an incredibly useful resource for real production settings. Review Spark hardware requirements and estimate cluster size Gain insight from real-world production use cases Tighten security, schedule resources, and fine-tune performance Overcome common problems encountered using Spark in production Spark works with other big data tools including MapReduce and Hadoop, and uses languages you already know like Java, Scala, Python, and R. Lightning speed makes Spark too good to pass up, but understanding limitations and challenges in advance goes a long way toward easing actual production implementation. Spark: Big Data Cluster Computing in Production tells you everything you need to know, with real-world production insight and expert guidance, tips, and tricks.
Stephanie Diamond Data Visualization For Dummies Stephanie Diamond Data Visualization For Dummies Новинка

Stephanie Diamond Data Visualization For Dummies

2263.13 руб. или Купить в рассрочку!
A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers. Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more! Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audience This full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various views Explains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartography Enables you to present vast amounts of data in ways that won't overwhelm your audience Part technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice…and remember.
Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас всё Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас всё Новинка

Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас всё

Люди склонны преувеличивать и не договаривать, опросы не показывают всей картины, исследования недостаточно репрезентативны ‒ в общем, лгут все… Кроме Big Data! Перед вами сенсационная книга о том, как при помощи больших данных и современных технологий можно узнать всю подноготную современного общества. Автор этой книги, специалист Google по Data Science, выяснил, что скрывают люди, какие они на самом деле, а не какими хотят казаться. Что же он узнал? Внимание! Аудиозапись содержит ненормативную лексику.
Все лгут. Поисковики, Big Data и Интернет знают о вас всё Все лгут. Поисковики, Big Data и Интернет знают о вас всё Новинка

Все лгут. Поисковики, Big Data и Интернет знают о вас всё

Люди склонны преувеличивать и не договаривать, опросы не показывают всей картины, исследования недостаточно репрезентативны ? в общем, лгут все… Кроме Big Data! Перед вами сенсационная книга о том, как при помощи больших данных и современных технологий можно узнать всю подноготную современного общества. Автор этой книги, специалист Google по Data Science, выяснил, что скрывают люди, какие они на самом деле, а не какими хотят казаться. Что же он узнал?Внимание! Аудиозапись содержит ненормативную лексику.
Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас всё Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас всё Новинка

Cет Cтивенс-Давидовиц Все лгут. Поисковики, Big Data и Интернет знают о вас всё

Люди склонны преувеличивать и не договаривать, опросы не показывают всей картины, исследования недостаточно репрезентативны ‒ в общем, лгут все… Кроме Big Data! Перед вами сенсационная книга о том, как при помощи больших данных и современных технологий можно узнать всю подноготную современного общества. Автор этой книги, специалист Google по Data Science, выяснил, что скрывают люди, какие они на самом деле, а не какими хотят казаться. Что же он узнал?
Андреас Вайгенд BIG DATA. Вся технология в одной книге Андреас Вайгенд BIG DATA. Вся технология в одной книге Новинка

Андреас Вайгенд BIG DATA. Вся технология в одной книге

Революция социальных данных делает измеримыми вещи, которые не измерялись или не могли быть измерены прежде. В прошлом мы имели все основания утверждать, что не имеем информации или инструментария для описания и анализа возможностей выбора, который стоит перед обществом. Теперь это не так. Мы можем точно представлять себе и выбор, и его последствия. Чем больше личной информации о нас накапливается в базах данных компаний, тем в большей степени мы существуем, и тем больше узнаем о самих себе.  Реальная проблема в том, чтобы сделать компании, собирающие личные данные, прозрачными для нас в той же степени, в какой мы прозрачны для них, и обеспечить себе право голоса в вопросах использования этих данных. В этой книге рассказывается о том, как достичь этих целей. Андреас Вайгенд - директор компании Social Data Lab, ex-руководитель по Big Data компании Amazon, лектор школы информационных технологий Калифорнийского университета Беркли. Технологии монетизации больших данных от гигантов рынка - Google, Microsoft, Uber, Twitter, Amazon, Facebook, Netflix и WhatsApp. Вы узнаете, как с помощью Big Data инновационные компании: - следят за поведением пользователей - определяют круг интересов человека - управляют репутацией - формируют мнение потребителей  Андреас Вайгенд - один из ведущих мировых экспертов по будущему Big Data, директор компании Social Data Lab и лектор IT- школы Калифорнийского университета Беркли. Разрабатывал стратегию больших данных компаний Alibaba, Goldman ... Рекомендуем!
Bill Inmon Data Lake Architecture. Designing the Data Lake and Avoiding the Garbage Dump Bill Inmon Data Lake Architecture. Designing the Data Lake and Avoiding the Garbage Dump Новинка

Bill Inmon Data Lake Architecture. Designing the Data Lake and Avoiding the Garbage Dump

Organizations invest incredible amounts of time and money obtaining and then storing big data in data stores called data lakes. But how many of these organizations can actually get the data back out in a useable form? Very few can turn the data lake into an information gold mine. Most wind up with garbage dumps.Data Lake Architecture will explain how to build a useful data lake, where data scientists and data analysts can solve business challenges and identify new business opportunities. Learn how to structure data lakes as well as analog, application, and text-based data ponds to provide maximum business value. Understand the role of the raw data pond and when to use an archival data pond. Leverage the four key ingredients for data lake success: metadata, integration mapping, context, and metaprocess.Bill Inmon opened our eyes to the architecture and benefits of a data warehouse, and now he takes us to the next level of data lake architecture.
Vincent Granville Developing Analytic Talent. Becoming a Data Scientist Vincent Granville Developing Analytic Talent. Becoming a Data Scientist Новинка

Vincent Granville Developing Analytic Talent. Becoming a Data Scientist

2587.18 руб. или Купить в рассрочку!
Learn what it takes to succeed in the the most in-demand tech job Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT professionals. Data science involves extracting, creating, and processing data to turn it into business value. With over 15 years of big data, predictive modeling, and business analytics experience, author Vincent Granville is no stranger to data science. In this one-of-a-kind guide, he provides insight into the essential data science skills, such as statistics and visualization techniques, and covers everything from analytical recipes and data science tricks to common job interview questions, sample resumes, and source code. The applications are endless and varied: automatically detecting spam and plagiarism, optimizing bid prices in keyword advertising, identifying new molecules to fight cancer, assessing the risk of meteorite impact. Complete with case studies, this book is a must, whether you're looking to become a data scientist or to hire one. Explains the finer points of data science, the required skills, and how to acquire them, including analytical recipes, standard rules, source code, and a dictionary of terms Shows what companies are looking for and how the growing importance of big data has increased the demand for data scientists Features job interview questions, sample resumes, salary surveys, and examples of job ads Case studies explore how data science is used on Wall Street, in botnet detection, for online advertising, and in many other business-critical situations Developing Analytic Talent: Becoming a Data Scientist is essential reading for those aspiring to this hot career choice and for employers seeking the best candidates.
Byron Ellis Real-Time Analytics. Techniques to Analyze and Visualize Streaming Data Byron Ellis Real-Time Analytics. Techniques to Analyze and Visualize Streaming Data Новинка

Byron Ellis Real-Time Analytics. Techniques to Analyze and Visualize Streaming Data

3420.95 руб. или Купить в рассрочку!
Construct a robust end-to-end solution for analyzing and visualizing streaming data Real-time analytics is the hottest topic in data analytics today. In Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data, expert Byron Ellis teaches data analysts technologies to build an effective real-time analytics platform. This platform can then be used to make sense of the constantly changing data that is beginning to outpace traditional batch-based analysis platforms. The author is among a very few leading experts in the field. He has a prestigious background in research, development, analytics, real-time visualization, and Big Data streaming and is uniquely qualified to help you explore this revolutionary field. Moving from a description of the overall analytic architecture of real-time analytics to using specific tools to obtain targeted results, Real-Time Analytics leverages open source and modern commercial tools to construct robust, efficient systems that can provide real-time analysis in a cost-effective manner. The book includes: A deep discussion of streaming data systems and architectures Instructions for analyzing, storing, and delivering streaming data Tips on aggregating data and working with sets Information on data warehousing options and techniques Real-Time Analytics includes in-depth case studies for website analytics, Big Data, visualizing streaming and mobile data, and mining and visualizing operational data flows. The book's «recipe» layout lets readers quickly learn and implement different techniques. All of the code examples presented in the book, along with their related data sets, are available on the companion website.
Dirk deRoos Hadoop For Dummies Dirk deRoos Hadoop For Dummies Новинка

Dirk deRoos Hadoop For Dummies

1939.74 руб. или Купить в рассрочку!
Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters. Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.

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You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site…. Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with…. Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion. What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time. Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about. Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!
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