celebrity and the media



Celebrity and the Media Celebrity and the Media Новинка

Celebrity and the Media

An engaging introduction to the key terms, concepts, dilemmas and issues that are central to the study and critical understanding of celebrity, exploring the impacts of celebrity culture on the modern media and examining the influence that celebrity has on the way people place themselves in the modern world.
Mark Wheeler Celebrity Politics Mark Wheeler Celebrity Politics Новинка

Mark Wheeler Celebrity Politics

In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today. Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena. In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.
Psychology of the Media Psychology of the Media Новинка

Psychology of the Media

From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others.In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour.Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.
UNFINISHED LIFE, THE UNFINISHED LIFE, THE Новинка

UNFINISHED LIFE, THE

In this ingenious fictional take on the celebrity bio, 17-year-old graffiti artist and media sensation Addison Stone has apparently committed suicide. Everyone in her life has something to say about it, and each testimony contains a piece of the puzzle behind her tragic death.
Celebrity endorsement and purchase decisions in India Celebrity endorsement and purchase decisions in India Новинка

Celebrity endorsement and purchase decisions in India

Celebrity endorsements give a brand a touch of glamour, and hope that a famous face will provide added appeal and name recognition in a crowded market. Use of celebrity advertisement for the companies has become a trend and a perceived winning formula of corporate image building and product marketing. A large segment of the audience can instantly recognize and identify the famous person and the attraction and goodwill associated with the celebrity can be transferred to the product. Effectiveness of a message depends on the perceived credibility and attractiveness of the endorser. Consumer perceptions of similarities between the celebrity and endorsed brand enhance the effectiveness of endorsement. The present book has covered the important attributes i.e. trustworthiness, expertness and attractiveness of celebrity endorser and it has also discussed the various issues associated with celebrity endorsement. Though the primary focus of this book is to examine the comparative effectiveness of film star and sports celebrity endorsement, however, the effort has also been made to measure the potential risks associated with the use of celebrity as source endorser.
Paul Taylor A. Zizek and the Media Paul Taylor A. Zizek and the Media Новинка

Paul Taylor A. Zizek and the Media

Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other thinker alive today. His prolific output includes such media friendly content as a TV series (The Pervert's Guide to Cinema) a documentary movie (Zizek!) and a wealth of YouTube clips. A celebrity academic, he walks the media talk. Zizek and the Media provides a systematic and approachable introduction to the main concepts and themes of Zizek's work, and their particular implications for the study of the media. The book: Describes the radical nature of Zizek's media politics Uses Zizekian insights to expose the profound intellectual limitations of conventional approaches to the media Explores the psychoanalytical and philosophical roots of Zizek's work Provides the reader with Zizekian tools to uncover the hidden ideologies of everyday media content; Explains the ultimate seriousness that underlies his numerous jokes. As likely to discuss Homer's Springfield as Ithaca, Zizek is shown to be the ideal guide for today's mediascape.
Honoring Ramses Shaffy The Afterlife of a Legend in a Cross-Medial Age Honoring Ramses Shaffy The Afterlife of a Legend in a Cross-Medial Age Новинка

Honoring Ramses Shaffy The Afterlife of a Legend in a Cross-Medial Age

Within the academic field of Celebrity Studies, many scholars believe that the success of a celebrity image lies in the representation of authenticity and sincerity, which can result in a strong emotional affinity from fans towards celebrity heroes: the celebrity even becomes a role model for one’s own creation of identity. When a loved celebrity passes away, the experience of identity disruption results in a great feeling of mourning. The media, controlling the representation of death as a phenomenon, is able to guide the individual in their expression of grief. Same goes for the tributing events that appear after the death of a celebrity: they are offering a way to ‘properly’ express feelings of grief. However, regardless of the emotional affection that is involved, the celebrity here functions as a human brand as well: by relying on the popularity of a celebrity's name and image, honoring events are produced and promoted while responding to the emotions of the mourning fans. In this research paper, it is the totality of these theories that will be used to analyze the case of Dutch artist and musician Ramses Shaffy, who passed away in 2009.
Celebrity, Commodification and Photography Celebrity, Commodification and Photography Новинка

Celebrity, Commodification and Photography

This book explores the commodification of celebrity culture. It argues that the manner of representing celebrities in heat magazine is supportive of consumerism and capitalist ideology. Quantitative and qualitative research methods, mainly content and textual analysis, and were employed to determine how celebrity culture is represented in heat. Through the analysis of photographic images, the research revealed that celebrity culture was represented in two ways. Firstly, it is a Western-led cultural phenomenon, evidenced by the dominance of American and British celebrities. Secondly, celebrity culture is represented in a contradictory manner as the split between the private self and the public persona. This contradictory nature of celebrity is aimed at exposing the fallacy of the manufactured nature of celebrity culture as a creation of the celebrity industries. Therefore the deconstruction of the celebrity image pervades the content of heat. On the other hand, the veneration of the celebrity image is resurrected within heat, thereby perpetuating the social obsession with celebrities and reinforcing a culture of consumerism.
The Invention of Celebrity The Invention of Celebrity Новинка

The Invention of Celebrity

Frequently perceived as a characteristic of modern culture, the phenomenon of celebrity has much older roots. In this book Antoine Lilti shows that the mechanisms of celebrity were developed in Europe during the Enlightenment, well before films, yellow journalism, and television, and then flourished during the Romantic period on both sides of the Atlantic. Figures from across the arts like Voltaire, Garrick, and Liszt were all veritable celebrities in their time, arousing curiosity and passionate loyalty from their “fans.” The rise of the press, new advertising techniques, and the marketing of leisure brought a profound transformation in the visibility of celebrities: private lives were now very much on public show. Nor was politics spared this cultural upheaval: Marie-Antoinette, George Washington, and Napoleon all experienced a political world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to be legitimate; it was crucial to be popular too. Lilti retraces the profound social upheaval precipitated by the rise of celebrity and explores the ambivalence felt toward this new phenomenon. Both sought after and denounced, celebrity evolved as the modern form of personal prestige, assuming the role that glory played in the aristocratic world in a new age of democracy and evolving forms of media. While uncovering the birth of celebrity in the eighteenth century, Lilti's perceptive history at the same time shines light on the continuing importance of this phenomenon in today's world.
The Invention of Celebrity The Invention of Celebrity Новинка

The Invention of Celebrity

Frequently perceived as a characteristic of modern culture, the phenomenon of celebrity has much older roots. In this book Antoine Lilti shows that the mechanisms of celebrity were developed in Europe during the Enlightenment, well before films, yellow journalism, and television, and then flourished during the Romantic period on both sides of the Atlantic. Figures from across the arts like Voltaire, Garrick, and Liszt were all veritable celebrities in their time, arousing curiosity and passionate loyalty from their “fans.” The rise of the press, new advertising techniques, and the marketing of leisure brought a profound transformation in the visibility of celebrities: private lives were now very much on public show. Nor was politics spared this cultural upheaval: Marie-Antoinette, George Washington, and Napoleon all experienced a political world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to be legitimate; it was crucial to be popular too. Lilti retraces the profound social upheaval precipitated by the rise of celebrity and explores the ambivalence felt toward this new phenomenon. Both sought after and denounced, celebrity evolved as the modern form of personal prestige, assuming the role that glory played in the aristocratic world in a new age of democracy and evolving forms of media. While uncovering the birth of celebrity in the eighteenth century, Lilti's perceptive history at the same time shines light on the continuing importance of this phenomenon in today's world.
Nicole Kidman Nicole Kidman Новинка

Nicole Kidman

Pam Cook's study of the star persona of Nicole Kidman traces Kidman's career trajectory through an examination of her (sometimes controversial) film choices and places her in the context of a globalised media and celebrity culture.
Gaynor Lea-Greenwood Fashion Marketing Communications Gaynor Lea-Greenwood Fashion Marketing Communications Новинка

Gaynor Lea-Greenwood Fashion Marketing Communications

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Diversity and the Media Diversity and the Media Новинка

Diversity and the Media

Diversity and the Media offers a concise and interdisciplinary overview of the relationship between diversity and media. Focusing on media regulation in democratic societies throughout, individual chapters explore how different conceptions of diversity relate to media audiences, media workforces, media outlets and media content.Drawing on research approaches grounded in the political economy of media, political communication, media economics and critical media industry studies, the book analyses a wide range of current and historical examples from the UK, the US and Europe. This far-reaching and inclusive text is an invaluable resource for students and academics from media, communication studies, journalism, cultural studies and sociology backgrounds.
Legal and Ethical Issues in the Media Legal and Ethical Issues in the Media Новинка

Legal and Ethical Issues in the Media

We live in a world of proliferating media devices, social media usage, media convergence and mobility. In a culturally diverse world, the globalisation of media calls for a comparative understanding of the legal and ethical issues that are confronting the user and the practitioner in his unique social context. 'Legal and Ethical Issues in the Media' offers a concise and much-needed discussion of the social issues and ramifications of media interaction around the world. Using different national examples, and an accessible style, Dwyer explores key frameworks and concepts that will engage and challenge the contemporary reader's ideas about media practice.Legal and Ethical Issues in the Media foregrounds the rapidly changing media and communications industries and offers: - Accessible and contemporary discussion of key ethical and legal concepts for the student beginning his or her media career- Overviews of crucial ethical frameworks for understanding responsible media practice - Comparisons of international legal and media systems - Key examples of traditional and new media - Brief summaries of complex areas of media law, regulation and policy
Commoditization of News : A Challenge to Serious Journalism in India Commoditization of News : A Challenge to Serious Journalism in India Новинка

Commoditization of News : A Challenge to Serious Journalism in India

In the age of liberalization, privatization and globalization news is being treated as a commodity. From Journalists to Social Scientists express their deep concern over the tendency to commoditize news. Some news media have not hesitated to compromise with serious journalism. Others have taken recourse to sensationalism. Profit should not be the sole criterion. Market forces have affected the credibility of the media. Core values of Indian journalism have already come under pressure from folding journalism into entertainment. The mainstream media depend on the market economy and the whims of advertisers regulate even the editorial content of the media in many occasions. A large section of the media is really trying to divert the attention of the people from the real issues to non-issues. For such a market-driven media, the problems of the common man are not matters of serious concern. Sensationalism, tabloidization, trivialization, celebrity-worship and above all commoditization pose a alarming threat to serious journalism. To combat the trend the media persons must act responsibly and help the people to solve their problems by focusing on the real issues of the country.
Indian Society and Media Consumerism Indian Society and Media Consumerism Новинка

Indian Society and Media Consumerism

While teaching mass communication to BJMC and MJMC students I and my colleagues needed a reference book which covered various aspects of press and media in terms of media consumerism while focusing on their features as mass media and its impact.This book has two main aims both closely connected .the first is to introduced readers to the media and its ethics in the contemporary democratic society and the and its impact on the society. The effort has been made to make the content of the book as up-to-date as possible. The book includes the chapters on mass communication process and mass media such as media ethics, media and democracy, consumerism and mass media, advertising and media consumerism. Each chapter has suggested work experience in order to activity include students in teachers-learning process. The statistical data presented in the fourth chapter gives the clear picture of media consumerism in India.They may also prove useful to the researchers in the areas of mass media development in India. I hope the teachers and the students of mass communication and development workers planning to use mass media for development will find this book stimulating and useful.
Cultural Nuances and Media Objectivity Cultural Nuances and Media Objectivity Новинка

Cultural Nuances and Media Objectivity

Cross media ownership, control by non-media companies, integration and internationalization of media ownership have given birth to unprecedented media empires across the globe. The present book analyses how official management of news and information influences people's choice and shapes social consciousness and how all governments in power systematically control the media and information flow to the public.
Dictionary of Media Studies Dictionary of Media Studies Новинка

Dictionary of Media Studies

Covering television, film, radio and theatre, the "Dictionary of Media Studies" includes thousands of words and expressions used in the media and entertainment industries. Whether someone wants to find out the definition of cinema verite or the components of a storyboard, this dictionary has all the answers. Handy supplements include details of media law in the UK, contact and circulation details for major magazines and newspapers, and a list of key media resources on the Web. "Ideal for the 100,000 students of media studies at GCSE and above." - "Publishing News".
The Constitution of Kenya & The Changing Roles of Media The Constitution of Kenya & The Changing Roles of Media Новинка

The Constitution of Kenya & The Changing Roles of Media

That Kenya’s new Constitution will have a significant impact on the development of the mass media and journalism practice in Kenya is not in doubt. Unlike the old constitution which was draconian towards the media, the current constitution is not only progressive but also very categorical and explicit about the freedom of the media and its place in the modern Kenya. It crucially enshrines media freedom for the first time and scraps all provisions which have been used to muzzle the media, basic freedoms of movement, assembly and human rights. The law now specifically mentions and guarantees the freedom of mass media, implying that the media can challenge violations of freedom and independence by the state and private, community and sectarian interests of any kind. It will provide a favorable climate for attracting both local and direct foreign investment in mass communication and media sectors. This study therefore informs media gate-keepers on how to identify effective filtering systems that will enhance the enjoyment of freedom of expression, freedom of the media and access to information in line with the Constitution of Kenya and also help further research in media systems
Negrine Ralph M. European Media Negrine Ralph M. European Media Новинка

Negrine Ralph M. European Media

European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.
Media Economics Media Economics Новинка

Media Economics

Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.
The Politics of Media Policy The Politics of Media Policy Новинка

The Politics of Media Policy

The Politics of Media Policy provides a critical perspective on the dynamics of media policy in the US and UK and offers a comprehensive guide to some of the major points of debate in the media today. While many policymakers boast of the openness and pluralism of their media systems, this book exposes the commitment to market principles that saturates the media policy environment and distorts the development and application of democratic media policies.Based on interviews with dozens of politicians, regulators, special advisers, lobbyists and campaigners, The Politics of Media Policy considers how governments, civil servants and media corporations have shaped the drawing up of rules concerning a range of issues including:Media ownershipMedia contentPublic broadcastingDigital televisionCopyrightTrade agreements affecting the media industries.The book identifies both the institutions and the arguments that dominate the development of these crucial media policies. It will be of interest to public policy and media professionals, researchers, activists and students indeed all those determined to understand and respond to the impact of neo–liberalism on the contemporary world.
The Politics of Media Policy The Politics of Media Policy Новинка

The Politics of Media Policy

The Politics of Media Policy provides a critical perspective on the dynamics of media policy in the US and UK and offers a comprehensive guide to some of the major points of debate in the media today. While many policymakers boast of the openness and pluralism of their media systems, this book exposes the commitment to market principles that saturates the media policy environment and distorts the development and application of democratic media policies.Based on interviews with dozens of politicians, regulators, special advisers, lobbyists and campaigners, The Politics of Media Policy considers how governments, civil servants and media corporations have shaped the drawing up of rules concerning a range of issues including:Media ownershipMedia contentPublic broadcastingDigital televisionCopyrightTrade agreements affecting the media industries.The book identifies both the institutions and the arguments that dominate the development of these crucial media policies. It will be of interest to public policy and media professionals, researchers, activists and students indeed all those determined to understand and respond to the impact of neo–liberalism on the contemporary world.
Karen Ross The Handbook of Gender, Sex and Media Karen Ross The Handbook of Gender, Sex and Media Новинка

Karen Ross The Handbook of Gender, Sex and Media

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The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.
O'Loughlin Ben War and Media O'Loughlin Ben War and Media Новинка

O'Loughlin Ben War and Media

The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media. War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term «diffused war» and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics. This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.
John Armitage Virilio and the Media John Armitage Virilio and the Media Новинка

John Armitage Virilio and the Media

In books such as The Aesthetics of Disappearance, War and Cinema, The Lost Dimension, and The Vision Machine, Paul Virilio has fundamentally changed how we think about contemporary media culture. Virilio’s examinations of the connections between perception, logistics, the city, and new media technologies comprise some of the most powerful texts within his hypermodern philosophy. Virilio and the Media presents an introduction to Virilio’s important media related ideas, from polar inertia and the accident to the landscape of events, cities of panic, and the instrumental image loop of television. John Armitage positions Virilio’s essential media texts in their theoretical contexts whilst outlining their substantial influence on recent cultural thinking. Consequently, Armitage renders Virilio’s media texts accessible, priming his readers to create individual critical evaluations of Virilio’s writings. The book closes with an annotated and user-friendly Guide to Further Reading and a non-technical Glossary of Virilio’s significant concepts. Virilio’s texts on the media are vital for everyone concerned with contemporary media culture, and Virilio and the Media offers a comprehensive and up to date introduction to the ever expanding range of his critical media and cultural works.
The Dutch financial sector and social media The Dutch financial sector and social media Новинка

The Dutch financial sector and social media

The last couple of years, two of the main topics covered by the media were the financial crisis and social media. With examples of stable banks turning into bankrupt businesses the interest was quickly captured to research this. Was it true that social media could make banks collapse? This research has been conducted to find out which relationship exist between social media and the Dutch financial sector. The report focuses on the image of the financial sector before and during the crisis and on the application of social media as a communication tool. To obtain data and information of customers a survey has been conducted for this research. Recommendations are given for financial institutions on how to apply social media in their internal and external communication strategy and accordingly in their communication activities.
The Use of Media for English Language Teaching The Use of Media for English Language Teaching Новинка

The Use of Media for English Language Teaching

This research is conducted on Teachers’ perception on the use of media and its implementation in language classrooms at some selected preparatory schools of Ilu Aba Bora Zone. The study aimed at identifying the perception of teachers on the use of media to teach English language. In addition, recognizing which media are available and which are not available in the schools and find out how and how often media are used to teach English language were core objectives of this research. Finally, the study reached at a conclusion that there are school teachers who believe that media has no great role, there is no difference between teachings with and without media and language courses don’t need any type of media. There are also some teachers who don’t understand well the function of media, have no interest to use media in the classroom and don’t feel comfort while using media. In addition, all Schools are not fulfilled with the necessary media for the teaching learning process, they don’t encourage teachers to use the available media and the respective education bureaus from Woreda to federal level are not giving emphasis to the usefulness of media for the teaching learning process.
Media and Politics in Pakistan Media and Politics in Pakistan Новинка

Media and Politics in Pakistan

The book in hand analyzes the relations between media and politics in Pakistan since 1947. Media faced the toughest of the times in the sub-continent before partition and encountered difficult situations of new kind afterward. How did media react to the repressive actions of the rapidly changing governments and what were the reasons for taking actions against the media in the governments'' view? These and many other significant aspects have been studied in the book. Similarly, economy of the country and its affects on the functioning of media have also been studied with the presumption that an economically weak media is feebler to the actions of the government as compared to the stronger one. How did the media survive and what measures it took for its viability have also been examined. The society and its role in protecting the media as a social institution have also been focused. Some of the dramatic changes in the societal behaviour have been observed and studied in detail. What difficulties and problems the media faced, which hindered its institutional development process, are analyzed and summarised in various chapters of this book.
Celebrity endorsement affecting consumer's attitude towards the Ads Celebrity endorsement affecting consumer's attitude towards the Ads Новинка

Celebrity endorsement affecting consumer's attitude towards the Ads

This study has been conducted on 'Celebrity endorsement affecting consumer's attitude towards the advertisement and purchase intension' to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer's behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can enhance the company's sales. The right match of celebrity for endorsing the brand or product is important to know about the perception of viewers and consumers purchase intention. The manuscript consists of five chapters. The first chapter deals with the introduction which discusses the concept of celebrity endorsement and consumer behavior. Chapter two contains the summary of various studies which have been carried out by different authors in the related field. Chapter three focuses on the need for study of the objectives, research methodology, managerial implications and limitations. Chapter four contains data analysis and interpretation based on the responses received. Conclusions on the basis of findings are the components of chapter five.
The Use of Media Resources in Higher Learning Institutions The Use of Media Resources in Higher Learning Institutions Новинка

The Use of Media Resources in Higher Learning Institutions

The use of media resources enhances teaching and learning but has challenges due to individual, technological and organizational factors. On the basis of a study aimed at establishing the appropriateness of the use of media resources, the author discusses factors contributing to the use and adoption of media resources. Dr. Kei argues that lecturers in learning institutions should be trained in the use of media resources. He further opines that establishment of instructional media centres in learning institutions would greatly support teaching and learning. He observes that the use of media resources should be supported by appropriate policies and maintenance of media equipment. This book is a must-read to lecturers and students in institutions of higher learning in Kenya and beyond.
Celebrity Endorsement Celebrity Endorsement Новинка

Celebrity Endorsement

This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements.
Green Media and Popular Culture Green Media and Popular Culture Новинка

Green Media and Popular Culture

Popular culture – both radical and mainstream – has an important role to play in supporting environmental awareness and translating ecological values in ways that are meaningful to our everyday lives. This comprehensive survey of green media and popular culture introduces the reader to the key debates and theories surrounding green interpretations of popular film, television and journalism, as well as comedy, music, animation, and computer games. With stimulating and original case studies on U2, Bjork, the animated films of Disney, the computer game Journey, and more, the text reveals the complicated and often contradictory relationship between the media and environmentalism. Green Media and Popular Culture is a critical starting point for students of Media, Film and Cultural Studies, and anyone else researching and studying in the rapidly growing field of green media and cultural studies.
Hoechsmann Michael Media Literacies. A Critical Introduction Hoechsmann Michael Media Literacies. A Critical Introduction Новинка

Hoechsmann Michael Media Literacies. A Critical Introduction

Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment. Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources
Al-Qaeda And The New Media Of Terror Communications Al-Qaeda And The New Media Of Terror Communications Новинка

Al-Qaeda And The New Media Of Terror Communications

One of the greatest challenges of the new media in recent years and one that will intensify further as world turns to a global village is the potential impacts of New Information and Communication Technologies (NICTs) on form and content of media output,the processes through which media messages are produced and consumed.Such challenges are however, not new,and of course the history of the mass media is a history of technological development with profound social consequences and implications at every stage. And there are strong grounds that contemporary media are undergoing particularly dramatic technologically driven changes, as characterized by media interactivity, accessibility and diversity of information overload with new freedoms for the audience, users, or consumers.It is resolved that this book will be able to:centre and justify the discourse on new media and terrorism and its potential for destruction in a more global context of post-modernism, and also enhance the knowledge of media professionals, media scholars and peace practitioners who will find this research instructive as it is a timely response to the awareness and effects of media globalization.
Green Media and Popular Culture Green Media and Popular Culture Новинка

Green Media and Popular Culture

Popular culture – both radical and mainstream – has an important role to play in supporting environmental awareness and translating ecological values in ways that are meaningful to our everyday lives. This comprehensive survey of green media and popular culture introduces the reader to the key debates and theories surrounding green interpretations of popular film, television and journalism, as well as comedy, music, animation, and computer games. With stimulating and original case studies on U2, Bjork, the animated films of Disney, the computer game Journey, and more, the text reveals the complicated and often contradictory relationship between the media and environmentalism. Green Media and Popular Culture is a critical starting point for students of Media, Film and Cultural Studies, and anyone else researching and studying in the rapidly growing field of green media and cultural studies.
Modern Media Education in Russia Modern Media Education in Russia Новинка

Modern Media Education in Russia

The actuality of this book is determined by the urgent necessity of the comprehension of the modern situation in Russian media education, the realization of the theoretically and methodically grounded system of the media education, promotes the forming of the students' media acknowledgement and individual critical and creative thinking. As for future teachers, this system also prepares it for the conduct of the media education lessons, special courses in the schools, lyceums, colleges, culture centers. This book will be useful for media educators, scholars, university students, teachers.
Hamish Pringle Celebrity Sells Hamish Pringle Celebrity Sells Новинка

Hamish Pringle Celebrity Sells

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Nano-Tribology of Discrete Track Recording Media Nano-Tribology of Discrete Track Recording Media Новинка

Nano-Tribology of Discrete Track Recording Media

Various experimental and numerical methods were used to understand the flyability, the contact behavior, wear and tribological characteristics of magnetic recording sliders in nano-scale interface on discrete track recording media. Advantages and disadvantages of discrete track recording media were investigated and compared with conventional smooth media. New experimental techniques were developed to study the hysteresis of “touch-down” and “take-off” of magnetic recording sliders, the contact deformation and wear characteristics on discrete track recording media. The slider dynamics on discrete track recording media was also compared with that on conventional smooth (flat) media. In addition, wettability, adhesion and friction force in nano-scale discrete track recording media were evaluated. Finally, to improve flyability and mechanical properties of discrete track recording media, planarization of discrete track media was employed.
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Enhancing Democratic Communication? Enhancing Democratic Communication? Новинка

Enhancing Democratic Communication?

This book discusses the Palestinian conflict over the media. It investigates, in the perceptions of Palestinians, the contribution of the Palestinian media to the development of a new democratic political state through participation communication processes. The book investigates the perceptions of different sectors of Palestinian society and media workers about their access to the television channels, their views on media reliability, freedom of expression, the watchdog role of television, their opinions on the status of democracy and human rights, and other issues related to media functions and democracy in Palestine.
The Print Media and Electoral Politics in Nigeria The Print Media and Electoral Politics in Nigeria Новинка

The Print Media and Electoral Politics in Nigeria

Elections have always been the albatross of successive administrations in Nigeria. Electoral malpractice led to the collapse of the first and second republics. The media and electoral politics in Nigeria is a study about media effect in the electoral process in Nigeria. The book has high lighted media role in election with a view to determining the extent of its influence and whether the information the media provides to the public on electoral matters help the electorates in shaping voter opinion. The book has also analyzed the dangers of turning Nigeria into a one party state going by the fierce struggles for political office by contending power blocs - is the media part of the conspiracy by the ruling class to perpetuate and dominate the Nigerian polity for selfish and class interests or in the interest of the larger society.
The Role of Media in the 2007 Kosovo Elections The Role of Media in the 2007 Kosovo Elections Новинка

The Role of Media in the 2007 Kosovo Elections

Mass media play a significant role during the election process by urging citizens to vote and as well as in setting the media and political agenda. In a fragile democracy, such as Kosovo, media have enormous responsibility and are a key component to create expedient environment that stimulate the system of democratic values in society. Media, politicians and voters are the crucial factors that commonly pursue influence. The research study argues that many media in Kosovo have filed to fulfill its task toward the public opinion. Thus, media during the election process in 2007 have not protected and promoted the interest of citizens, haven’t build an agenda in people’s interest and, have extremely disengaged them to participate in voting process and public sphere.
X-chromosomes within The X-Files X-chromosomes within The X-Files Новинка

X-chromosomes within The X-Files

Employing feminist media theory and fan-star theory,this analysis qualitatively examines the variouscomponents and potential social significance ofcontemporary celebrity role models by way of AgentScully of the television series The X-Files. Sincefirst entering popular culture consciousness in 1993,Agent Scully has been widely lauded as a role modelfor women. Appeal of the groundbreaking character asa smart, courageous, professional woman issupplemented by the charisma of actor GillianAnderson, who is correspondingly admired. Anintegrated methodology is applied to study these dualpositive female images, including textual analysis,historical treatment of popular press discourse, apersonal interview with Gillian Anderson, andanalysis of fan tertiary texts. Inquiry into theonline identificatory practices of certain engagedfemale fans shows that elements of text, context,star, and fandom coalesce to produce a celebrity rolemodel construct that fosters viewer activity beyondindividual circumstances and into engagement withlarger social issues.
Race and Representation in the Media Race and Representation in the Media Новинка

Race and Representation in the Media

Race and Representation in the Media explores the racial and ethnic aspects of contemporary media represntation. This is achieved by exploring the portrayals of characters from modern television series which have a multiracial element. Relevant issues such as globalization, sociology, race, media and politics are all analysed as part of the book's frame of reference. This study sets out to highlight and provide further understandings of the complex and interwoven nature of modern society in the era of globalization and media. The book uses contemporary theory drawn from a number of different discplines and academic subjects to underpin its arguments. As such the study will be useful to academics, researchers, students and people interested in the subject of race and media in contemporary society.
Katrin Voltmer The Media in Transitional Democracies Katrin Voltmer The Media in Transitional Democracies Новинка

Katrin Voltmer The Media in Transitional Democracies

The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a more democratic order, the media have played a key role both by facilitating, but frequently also inhibiting, democratic practices to take root. This book provides an accessible and systematic introduction to the media in transitional democracies. It analyses the problems that occur when transforming the media into independent institutions that are able to inform citizens and hold governments to account. The book covers the following topics: normative conceptions of media and democracy; the role of the past in the transition process; the internet as a new space for democratic change; the persistence of political interference in emerging democracies; the interlocking power of media markets and political ownership; the challenges to journalistic professionalism in post-authoritarian contexts; the role of the media in divided societies; The book takes a global view by exploring the interplay of political and media transitions in different pathways of democratization that have taken place in Eastern Europe, Latin America, Africa and Asia. It will be of interest to advanced students and scholars who want a better understanding of the media outside established Western democracies. The book will also be of great value to policymakers and activists who are involved in strengthening the media in transitional democracies.
Addicted to media and media manipulation Addicted to media and media manipulation Новинка

Addicted to media and media manipulation

Since media manipulate and misuse information more and more, we need a media pedagogy as well as a (new) school curriculum which contains directions and methodological suggestions on how “to train“children to critically think about the world around them and to critically process information that the (new) media provide. With the help of analysis of symbolic forms and sociolinguistics the authors explains the transformation of homo communicans to conscious homo symbolicum. This work actualizes the question of media manipulations, young people and children's addiction to electronic media, and the question when (their) cares for others start to „die“with the Internet. Finally, the author proposes a specific definition of media competence interpretation and provides guidelines for employees of institutions in acquiring media competence, and concludes that new horizons of media competence should lead to media education, and media culture as integral parts of media pedagogy.
Leah Lievrouw Alternative and Activist New Media Leah Lievrouw Alternative and Activist New Media Новинка

Leah Lievrouw Alternative and Activist New Media

Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back to, or confront dominant media culture. Today, a lively and contentious cycle of capture, cooptation, and subversion of information, content, and system design marks the relationship between the mainstream ‘center’ and the interactive, participatory ‘edges’ of media culture. Five principal forms of alternative and activist new media projects are introduced, including the characteristics that make them different from more conventional media forms and content. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. Alternative and Activist New Media will be a useful addition to any course on new media and society, and essential for readers interested in new media activism.
Smoke on the Water: The Canadian Media and Lobster Wars Smoke on the Water: The Canadian Media and Lobster Wars Новинка

Smoke on the Water: The Canadian Media and Lobster Wars

This study analyzes the media coverage surrounding the Supreme Court of Canada’s landmark decision in the Donald Marshall Junior case and its subsequent clarification in 1999. This study also probes the media coverage surrounding the Burnt Church fishing dispute that occurred throughout the year 2000, which was a direct result of the Supreme Court’s decision and clarification. The Globe and Mail and The National Post are the two national newspapers used in this study. The Halifax Chronicle Herald and The New Brunswick Telegraph-Journal are the two provincial newspapers selected. Windspeaker and The Mi’kmaq Maliseet Nations News are the two Native newspapers being examined in this work. Moreover, this work underscores the similarities and differences in coverage among mainstream media and Native media outlets.
Media and the City Media and the City Новинка

Media and the City

Media and the City
Media and the City Media and the City Новинка

Media and the City

Media and the City
Media Multitaskers Challenge Traditional Media Planning Approaches Media Multitaskers Challenge Traditional Media Planning Approaches Новинка

Media Multitaskers Challenge Traditional Media Planning Approaches

Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region.
Impact of Celebrity Endorsement on Consumer's Purchase Intention Impact of Celebrity Endorsement on Consumer's Purchase Intention Новинка

Impact of Celebrity Endorsement on Consumer's Purchase Intention

Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer’s relationship has become an opportunity for promotions of the products and services. Celebrities have significant impact on viewer’s life. In this work, focus is on exploring the consumer's perceptions about celebrities and how celebrity endorsement influences their purchase intention.
Outside the Box Outside the Box Новинка

Outside the Box

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.
Jewhooing the Sixties: American Celebrity and Jewish Identity Jewhooing the Sixties: American Celebrity and Jewish Identity Новинка

Jewhooing the Sixties: American Celebrity and Jewish Identity

Sandy Koufax, Lenny Bruce, Bob Dylan, and Barbra Streisand first came to public attention in the early 1960s, a period Kaufman identifies as historically ripe for American Jews to reexamine their (Jewish) identities. All four achieved extraordinary success in their respective fields and became celebrities within an American context, while at the same time they were clearly identifiable as Jews - although they were perceived to be Jewish in very different ways. Kaufman investigates these celebrities' rise to fame, the specific brand of Jewishness each one represented, and how their fans and the public at large perceived their ethnic identity as Jews. Situating Koufax, Bruce, Dylan, and Streisand within the larger history of American Jewish celebrity, Kaufman argues that the four early 1960s figures represent a turning point between celebrity Jews of the past - such as Hank Greenberg, Groucho Marx, Irving Berlin, and Fanny Brice - and those of the present, such as Jon Stewart, Matisyahu, and Natalie Portman. Providing an entry into Jewish celebrity studies, this lively narrative explores the intersection between popular celebrity and Jewish identity and thereby examines the cultural construction of Jewishness in the latter half of the twentieth century.
The Social Media Presidency The Social Media Presidency Новинка

The Social Media Presidency

How is new media changing presidential politics? The Social Media Presidency explores how Twitter, Facebook, and other new media tools are changing the way presidents interact with the traditional press and the general public. Presidents may no longer be completely reliant on the press to disseminate a message. Rather current president Barack Obama appears to be setting a new trend for future presidents -- crafting and delivering their own exclusive messages to the general public. The Social Media Presidency investigates this new possibility and the transforming effects it might bring to presidential communication.
Folk Media and Cultural Values Among the Igala Folk Media and Cultural Values Among the Igala Новинка

Folk Media and Cultural Values Among the Igala

Fold Media and cultural value re-orientation among the Igala People of Kogi State is a book that recommends conscious attempt towards re-awakening the tremendous impact of folk media. The book argues that the present high rate of crime and man’s inhumanity to man in the contemporary Nigerian society is as a result of our blatant neglect of the use of folk media. The book advocates the application of folk media in our day to day communications at home and in our various institutions of learning. This, the author believes will bring back the social equilibrium of healthy development in Nigeria and the Igala kingdom in particular where peace, love hard work, respect for elders and constituted authorities is guaranteed. The book advocates the concept of back to the roots through the application of folk media.
Media Reflective Syndrome Media Reflective Syndrome Новинка

Media Reflective Syndrome

Young people are an elusive and exciting audience and user of all media. The media hits mostly the youth and children. Their mind is not mature and fully developed and thus, they are influenced by the various media. The effects of this could be the changes in their knowledge, attitude and behavior.Media Psychology seeks to understand how the media and the growing use of technology impacts how people perceive, interpret, respond and interact in a media rich world. There are common instances where children are influenced by movies and they try to imitate Superman, Spiderman, Batman and various other Super Heroes. Media Reflective Syndrome is a term coined to denote a condition or a pattern in which a person behaves when exposed to media. There might be a possibility that breaking news about a heinous crime like rape and murder would turn a person into a criminal or a coward or may have some other impact. All this depends on the way news is broadcasted.This paper targets the media psychology aspect in India and then tries to figure out a way in which the Media can be regulated so that the viewers are benefitted by it and the negative consequences can be easily avoided.
Jaeho Kang Walter Benjamin and the Media. The Spectacle of Modernity Jaeho Kang Walter Benjamin and the Media. The Spectacle of Modernity Новинка

Jaeho Kang Walter Benjamin and the Media. The Spectacle of Modernity

Walter Benjamin (1892-1940), one of the most original and perceptive thinkers of the twentieth century, offered a unique insight into the profound impact of the media on modern society. Jaeho Kang’s book offers a lucid introduction to Benjamin’s theory of the media and its continuing relevance today. The book provides a systematic and close reading of Benjamin’s critical and provocative writings on the intersection between media – from print to electronic – and modern experience, with reference to the information industry, the urban spectacle, and the aesthetic politics. Bringing Benjamin’s thought into a critical constellation with contemporary media theorists such as Marshall McLuhan and Jean Baudrillard, the book helps students understand the implications of Benjamin’s work for media studies today and how they can apply his distinctive ideas to contemporary media culture. Kang’s book leads to a fresh appreciation of Benjamin’s work and new insight into critical theoretical approaches to media. The book will be of particular interest to students and researchers not only in media and communication studies but also in cultural studies, film studies and social theory, who are seeking a readable overview of Benjamin’s rich yet complex writings.
A Social History of the Media: From Gutenberg to the Internet A Social History of the Media: From Gutenberg to the Internet Новинка

A Social History of the Media: From Gutenberg to the Internet

Written by two leading social and cultural historians, the first editions of "A Social History of the Media: From Gutenberg to the Internet" became classic textbooks, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time. This third edition has been thoroughly revised to bring the text up to date with the very latest developments in the field. Increased space is given to the exciting media developments of the early twenty-first century, including in particular the rise of social media and the impact of digitalization. Additionally, new and important research is incorporated into the classic material exploring the continuing importance of oral and manuscript communication, the rise of print and the relationship between physical transportation and social communication. Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.

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Frequently perceived as a characteristic of modern culture, the phenomenon of celebrity has much older roots. In this book Antoine Lilti shows that the mechanisms of celebrity were developed in Europe during the Enlightenment, well before films, yellow journalism, and television, and then flourished during the Romantic period on both sides of the Atlantic. Figures from across the arts like Voltaire, Garrick, and Liszt were all veritable celebrities in their time, arousing curiosity and passionate loyalty from their “fans.” The rise of the press, new advertising techniques, and the marketing of leisure brought a profound transformation in the visibility of celebrities: private lives were now very much on public show. Nor was politics spared this cultural upheaval: Marie-Antoinette, George Washington, and Napoleon all experienced a political world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to be legitimate; it was crucial to be popular too. Lilti retraces the profound social upheaval precipitated by the rise of celebrity and explores the ambivalence felt toward this new phenomenon. Both sought after and denounced, celebrity evolved as the modern form of personal prestige, assuming the role that glory played in the aristocratic world in a new age of democracy and evolving forms of media. While uncovering the birth of celebrity in the eighteenth century, Lilti's perceptive history at the same time shines light on the continuing importance of this phenomenon in today's world.
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