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Iliyana Stareva The Impact of Social Media on the PR Industry Iliyana Stareva The Impact of Social Media on the PR Industry Новинка

Iliyana Stareva The Impact of Social Media on the PR Industry

7327 руб.
Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Plymouth, language: English, abstract: The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and media channels as well as new opportunities for communicating with clients and businesses. The main reason for this is the emergence of social media networking which enabled customers to easily and quickly engage in a two-way communication process with companies. For businesses on the other hand this represents a huge challenge of how to effectively handle the new forms of engagement so that they now realize the increasing importance of Public Relations as an organisational function. However, social media is still a big challenge for the PR industry itself. That is why the project aimed to research this new development and find comprehensive insights into what exactly happened and how should PR practitioners better approach new media opportunities. The age of 'we talk, you listen' style of company communication is gone; the dialogue with stakeholders is the only way forward, because the emergence of social media has changed the way consumers form opinions and make decisions (Flint, 2009). Therefore, many PR specialists, including Brown, Solis, Scott and others believe that we are now at the peak of a magnificent era for the PR practice. It also means that there are new tools ...
Jennifer Hayward An Exquisite Challenge Jennifer Hayward An Exquisite Challenge Новинка

Jennifer Hayward An Exquisite Challenge

336.62 руб.
‘First move’s yours, Lex,’ he murmured. ‘After that, all bets are off.’Wine magnate Gabe De Campo has fired his PR company three weeks before the most anticipated launch event the industry’s ever seen. Enter Alexandra Anderson – the last woman he should ever work with, but the only woman who can help.Gabe and Alex have always been a lethal combination, but with so much at stake for them both failure is not an option. Can they ignore the powerful attraction between them in order to maintain their professionalism…or is it only a matter of time before the cork is popped on their passion?‘The worthy winner of SYTYCW 2012, Jennifer’s stories are sensational!’ – Laura, 43, AylesburyDiscover more at www.millsandboon.co.uk/jenniferhayward
Fatos Xhafa Programming Multicore and Many-core Computing Systems Fatos Xhafa Programming Multicore and Many-core Computing Systems Новинка

Fatos Xhafa Programming Multicore and Many-core Computing Systems

7669.61 руб.
Programming multi-core and many-core computing systems Sabri Pllana, Linnaeus University, Sweden Fatos Xhafa, Technical University of Catalonia, Spain Provides state-of-the-art methods for programming multi-core and many-core systems The book comprises a selection of twenty two chapters covering: fundamental techniques and algorithms; programming approaches; methodologies and frameworks; scheduling and management; testing and evaluation methodologies; and case studies for programming multi-core and many-core systems. Program development for multi-core processors, especially for heterogeneous multi-core processors, is significantly more complex than for single-core processors. However, programmers have been traditionally trained for the development of sequential programs, and only a small percentage of them have experience with parallel programming. In the past, only a relatively small group of programmers interested in High Performance Computing (HPC) was concerned with the parallel programming issues, but the situation has changed dramatically with the appearance of multi-core processors on commonly used computing systems. It is expected that with the pervasiveness of multi-core processors, parallel programming will become mainstream. The pervasiveness of multi-core processors affects a large spectrum of systems, from embedded and general-purpose, to high-end computing systems. This book assists programmers in mastering the efficient programming of multi-core systems, which is of paramount importance for the software-intensive industry towards a more effective product-development cycle. Key features: Lessons, challenges, and roadmaps ahead. Contains real world examples and case studies. Helps programmers in mastering the efficient programming of multi-core and many-core systems. The book serves as a reference for a larger audience of practitioners, young researchers and graduate level students. A basic level of programming knowledge is required to use this book.
Paul L. Chen-Young The Entrepreneurial Journey in Jamaica. When Policies Derail Paul L. Chen-Young The Entrepreneurial Journey in Jamaica. When Policies Derail Новинка

Paul L. Chen-Young The Entrepreneurial Journey in Jamaica. When Policies Derail

1439 руб.
The Entrepreneurial Journey in Jamaica: When Policies Derail describes the collapse of Jamaica's domestic financial sector in the 1990s through the eyes of one who experienced it head-on. Tracing this autobiographical journey into his professional and business life, Dr. Chen-Young has had an outstanding professional career, which culminated when he established the Eagle Merchant Bank in 1982, a pioneering company that led to the Eagle financial group of companies. This largely successful business venture eventually collapsed in 1997, when a financial crisis hit Jamaica, wiping out virtually all of the domestic financial entities.Dr. Chen-Young takes his readers through Eagle's humble beginnings, its financial heyday, and the company's eventual demise. With expert analysis and firsthand experience, Chen-Young examines the circumstances and the financial policies of the 1990s that led to the financial crisis in Jamaica and its crushing aftermath. He also includes court submissions regarding lawsuits filed against him by government agencies in Jamaica, so that the public can be fully informed of the facts and legal issues surrounding these cases.About the AuthorDr. Paul Chen-Young began his career with the World Bank in 1966, and then moved into senior management positions in Jamaica at the Development Finance Corporation, Lai Corporation, and Workers Savings and Loan Bank. He started his own business in 1975 with an economic and financial consulting firm, Chen-Young...
Chen Z. Jeffrey Polyploid and Hybrid Genomics Chen Z. Jeffrey Polyploid and Hybrid Genomics Новинка

Chen Z. Jeffrey Polyploid and Hybrid Genomics

16932.85 руб.
Polyploidy plays an important role in biological diversity, trait improvement, and plant species survival. Understanding the evolutionary phenomenon of polyploidy is a key challenge for plant and crop scientists. This book is made up of contributions from leading researchers in the field from around the world, providing a truly global review of the subject. Providing broad-ranging coverage, and up-to-date information from some of the world’s leading researchers, this book is an invaluable resource for geneticists, plant and crop scientists, and evolutionary biologists.
Fit for Developing Software: Framework for Integrated Tests Fit for Developing Software: Framework for Integrated Tests Новинка

Fit for Developing Software: Framework for Integrated Tests

5472 руб.
The unique thing about Fit for Developing Software is the way it addresses the interface between customers/testers/analysts and programmers. All will find something in the book about how others wish to be effectively communicated with. A Fit book for programmers wouldn't make sense because the goal is to create a language for business-oriented team members. A Fit book just for businesspeople wouldn't make sense because the programmers have to be involved in creating that language. The result is a book that should appeal to a wide range of people whose shared goal is improving team communications.
Kevin Hanegan Custom CGI Scripting with Perl Kevin Hanegan Custom CGI Scripting with Perl Новинка

Kevin Hanegan Custom CGI Scripting with Perl

2649.86 руб.
The only one-stop resource for Web developers and programmers This book is an indispensable resource for Web developers and programmers who program CGI applications in Perl. It is designed to function as both a comprehensive reference to the fundamentals and a hands-on tutorial with detailed examples on creating and customizing CGI applications for the Web. Readers learn how to set up a server for integrating CGI scripts, how to work with HTTP variables, and other important CGI basics. They get a complete review of all the Perl syntax needed to create CGI programs and learn how to upload and test scripts and how to use libraries effectively.
Paul Chen-Young Decades Awaiting Justice in Jamaica Paul Chen-Young Decades Awaiting Justice in Jamaica Новинка

Paul Chen-Young Decades Awaiting Justice in Jamaica

2552 руб.
Decades Awaiting Justice in Jamaica describes the pursuit of justice by Dr. Paul Chen-Young since 1998 when he had to respond to legal claims brought against him by FINSAC (Financial Sector Adjustment Company) after he transferred the Eagle entities -- banks and other financial companies -- to the Jamaican government in 1997 for one dollar. This transaction was made based on Chen-Young's mistaken belief that it was full settlement for any outstanding indebtedness during the financial crisis in the 1990s when almost the entire domestic financial institutions faced a liquidity crisis.In Decades Awaiting Justice in Jamaica, Chen-Young describes the lawsuits brought against him in Jamaica and in Miami, Florida. The lawsuits started in 1998, and have caused severe financial grief to him, along with great emotional strain and suffering. These lawsuits were compounded by use of the dreaded mareva injunction that virtually ruined his professional and business career. Chen-Young presents comprehensive legal submissions in the appeal that show the supporting arguments seeking to overturn the ruling against him based on the claims along with grounds for the judge's recusal. He also shows the legal submissions to overturn the ruling against him in the Miami courts brought by FINSAC based on the ruling of the court in Jamaica.
Sy Chen Folding Hearts Sy Chen Folding Hearts Новинка

Sy Chen Folding Hearts

2014 руб.
Origami master Sy Chen shares his passion of paper folding through 51 of his own delightful heart designs. Ranging from simple to intermediate difficulty level, he combines basic heart designs and the color changing technique to make elegant heart models. The heart shape is one of the most powerful symbols that express love, and combining the folded heart with other objects makes the models speak for themselves. The author shows the reader how to incorporate origami hearts into letters, cards, and rings that can be used in daily life. Folding can be playful and magical, as action model hearts will not only amuse you, but also stun your friends and audiences with endless entertainment.
Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses Новинка

Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses

480 руб.
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.
Tim Cox Raspberry Pi Cookbook for Python Programmers Tim Cox Raspberry Pi Cookbook for Python Programmers Новинка

Tim Cox Raspberry Pi Cookbook for Python Programmers

5442 руб.
Книга "Raspberry Pi Cookbook for Python Programmers".
Igor Szucs Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News Igor Szucs Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News Новинка

Igor Szucs Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News

480 руб.
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.
pr-AN08 Статуэтка Ангел THE IMMACULATE CONCEPTION (Museum.Parastone) pr-AN08 Статуэтка Ангел THE IMMACULATE CONCEPTION (Museum.Parastone) Новинка

pr-AN08 Статуэтка Ангел THE IMMACULATE CONCEPTION (Museum.Parastone)

2129 руб.
pr-AN08 Статуэтка Ангел "THE IMMACULATE CONCEPTION" (Museum.Parastone)
Murray Bookchin Ecology Of Freedom Murray Bookchin Ecology Of Freedom Новинка

Murray Bookchin Ecology Of Freedom

3827 руб.
Acutely conscious of the growing environmental crisis that has assumed monumental proportions-not merely environmental pollution, but also its deep-seated social origins-this pioneer of social ecology extracts a vision from the very roots of human history and with it weaves a synthesis of ideas that challenge the status quo in the only manner commensurate with the nature of the crisis.
ZIGGY CHEN Шарф ZIGGY CHEN Шарф Новинка

ZIGGY CHEN Шарф

27500 руб.
вязаное изделие, бахрома, одноцветное изделие, трикотаж средней плотности
Xiao Jean Chen An Inquiry Into Colorado's College Opportunity Fund Xiao Jean Chen An Inquiry Into Colorado's College Opportunity Fund Новинка

Xiao Jean Chen An Inquiry Into Colorado's College Opportunity Fund

2890 руб.
The first and only voucher-based policy approach to finance higher education in America, the College Opportunity Fund (COF), was implemented by the state of Colorado in 2004. In 2011, this research study conducted a survey to seventeen senior administrators of Coloradan universities, as an attempt to examine the outcomes and effects of the COF program, from the administrators’ perspective. What are the lessons learned from the College Opportunity Fund according to the university executives?
Bill Martens, Brian Wiser GBBS Pro Bulletin Board System Bill Martens, Brian Wiser GBBS Pro Bulletin Board System Новинка

Bill Martens, Brian Wiser GBBS Pro Bulletin Board System

3439 руб.
GBBS Pro is a user-friendly, highly-modifiable Bulletin Board System (BBS) for communications and entertainment.??It has advanced features that can be configured by a novice, yet challenge advanced programmers.??Originally released between 1980 and 1990 for Apple II computers, this new version features Y2K compatibility and improved reliability.??Experience the world of BBS's from days gone by and start your own BBS system!GBBS Pro Features:??Multiple Bulletin Boards, Private Electronic Mail, Full Editor, Downloads/Uploads, Voting/Survey, Expandable Features, Modem Support, and Internet-capable. Over 240 pages of expanded documentation, tutorials, GBBS development history, as well as forwards from Kevin M. Smallwood and experienced BBS sysops.
Matthew Gillingham SAS Programming with Medicare Administrative Data Matthew Gillingham SAS Programming with Medicare Administrative Data Новинка

Matthew Gillingham SAS Programming with Medicare Administrative Data

3414 руб.
SAS Programming with Medicare Administrative Data is the most comprehensive resource available for using Medicare data with SAS. This book teaches you how to access Medicare data and, more importantly, how to apply this data to your research. Matthew Gillingham has created a book that is both a foundation for programmers new to Medicare data and a comprehensive reference for experienced programmers.
Helen Beekman The Black Hole Helen Beekman The Black Hole Новинка

Helen Beekman The Black Hole

1927 руб.
Looking for a new challenge, the author has written this novel in a science fiction genre. The story revolves around four generations. Not only does one experience the difference from one generation to the next, but also new exploration exhibiting bravery and sacrifice. Change and adaptability come into play alongside an attitude that what is new and different is somehow dangerous.
Michael A. Raithel How to Become a Top SAS Programmer Michael A. Raithel How to Become a Top SAS Programmer Новинка

Michael A. Raithel How to Become a Top SAS Programmer

3989 руб.
How to Become a Top SAS Programmer is designed to help SAS programmers maximize their value to an organization. Users will gain a better understanding of the SAS resources available to them so that they can enhance their SAS skills and knowledge, thereby becoming better SAS programmers.
Alex Singleton The PR Masterclass. How to develop a public relations strategy that works! Alex Singleton The PR Masterclass. How to develop a public relations strategy that works! Новинка

Alex Singleton The PR Masterclass. How to develop a public relations strategy that works!

1852.05 руб.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review
Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them Новинка

Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

2385.47 руб.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
MacDonald George A Book of Strife in the Form of the Diary of an Old Soul In Verse. Pr. On One Side of the Paper Only. MacDonald George A Book of Strife in the Form of the Diary of an Old Soul In Verse. Pr. On One Side of the Paper Only. Новинка

MacDonald George A Book of Strife in the Form of the Diary of an Old Soul In Verse. Pr. On One Side of the Paper Only.

840 руб.
Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication Новинка

Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication

2381.49 руб.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Sarah Morgan The Seduction Challenge Sarah Morgan The Seduction Challenge Новинка

Sarah Morgan The Seduction Challenge

429.23 руб.
GP Joel Whittaker's return to Cornwall to work in his father's practice becomes even more enjoyable when he meets the gentle nurse.Joel's reputation with women is legendary, and there's something deliciously irresistible about Sister Lucy Bishop…. However, Joel's family warns him against any plans he has to seduce Lucy!So he decides he'll just get to know her instead, and fight temptation to take her in his arms. But it's a challenge that only gets harder….
ZIGGY CHEN Пальто ZIGGY CHEN Пальто Новинка

ZIGGY CHEN Пальто

65000 руб.
техническая ткань, без аппликаций, одноцветное изделие, однобортная модель, молния и пуговицы, воротник с капюшоном, множество карманов, длинные рукава, внутри на подкладке
ZIGGY CHEN Свитер ZIGGY CHEN Свитер Новинка

ZIGGY CHEN Свитер

20000 руб.
вязаное изделие, полоски по бокам, одноцветное изделие, круглый вырез горловины, легкий трикотаж, длинные рукава, без карманов
ZIGGY CHEN Повседневные брюки ZIGGY CHEN Повседневные брюки Новинка

ZIGGY CHEN Повседневные брюки

12950 руб.
фланель, без аппликаций, одноцветное изделие, классическая посадка на талии, regular fit, брюки-бананы, молния и пуговицы, множество карманов, брюк
ZIGGY CHEN Свитер ZIGGY CHEN Свитер Новинка

ZIGGY CHEN Свитер

22500 руб.
вязаное изделие, без аппликаций, двухцветный узор, круглый вырез горловины, легкий трикотаж, длинные рукава, без карманов
ZIGGY CHEN Свитер ZIGGY CHEN Свитер Новинка

ZIGGY CHEN Свитер

29000 руб.
вязаное изделие, без аппликаций, в полоску, круглый вырез горловины, легкий трикотаж, длинные рукава, без карманов
ZIGGY CHEN Повседневные брюки ZIGGY CHEN Повседневные брюки Новинка

ZIGGY CHEN Повседневные брюки

16800 руб.
плотная ткань, без аппликаций, одноцветное изделие, высокая талия, regular fit, брюки-бананы, молния и пуговицы, множество карманов
Пакеты к вак. упаковщику Zigmund & Shtain Kü chen-Profi VB-005 Пакеты к вак. упаковщику Zigmund & Shtain Kü chen-Profi VB-005 Новинка

Пакеты к вак. упаковщику Zigmund & Shtain Kü chen-Profi VB-005

1090 руб.
Гарантия: 1 год Страна-производитель: Китай
ZIGGY CHEN Свитер ZIGGY CHEN Свитер Новинка

ZIGGY CHEN Свитер

29000 руб.
вязаное изделие, без аппликаций, двухцветный узор, круглый вырез горловины, легкий трикотаж, длинные рукава, без карманов
Lennox Chenje Path to Life Lennox Chenje Path to Life Новинка

Lennox Chenje Path to Life

1739 руб.
Knowing God is the single greatest achievement that any man or woman can ever have. It is the most satisfying and pleasurable experience worth living for. The only way to know God is to know Jesus, because He is the only one who can reveal God in His truest form. It is God's desire for you and me to experience for ourselves the life that He is prepared to give us. God is the only one who can still the fluttering heart, and give meaning to a life that seems destined to failure. He gives hope to the hopeless, and healing and soothing to the bruised and broken-hearted. "Test Me on this" is God's eternal challenge to you and me, because He is both able and willing to give us life abundantly.
Leah Ashton The Billionaire From Her Past Leah Ashton The Billionaire From Her Past Новинка

Leah Ashton The Billionaire From Her Past

366.76 руб.
The tycoon she never forgot…Mila Molyneux had always harboured a secret crush on her childhood friend Sebastian Fyfe – until he married another woman. She buried her feelings and moved on, knowing it was best for everyone…Meeting Seb years later – now widowed and gorgeous as ever – their long-lost connection is as deep as ever. Only now difficult emotions challenge not only Seb but Mila as well. Dare she hope they can now find happiness – if she can confront the hold this brooding tycoon still has over her…?
Imran Ali Banking in Pakistan Imran Ali Banking in Pakistan Новинка

Imran Ali Banking in Pakistan

3212 руб.
Banking setup over the world varies in size and operations. this book suggested that, wellsound banking structure is essential for theconsistent economic development not only in Pakistan but overall the world. As banks in Pakistan facing many problems that is a major challenge for them, thus it is need of the time to search out those factors which impact profitability of banks.This book hilight those factors.
Namkhai, Namkhai Norbu Dzog Chen and Zen Namkhai, Namkhai Norbu Dzog Chen and Zen Новинка

Namkhai, Namkhai Norbu Dzog Chen and Zen

789 руб.
In this text from a lecture originally given in 1981, Norbu Rinpoche discusses the relationship between Zen Buddhism and the various forms of Buddhism that developed in Tibet. Both are direct, non-gradual approaches to Buddhist teaching that continue to be practiced in the West. "The principle of the Dzog-chen teaching is the self-perfectedness, the already-being-perfect of every individual. Self-perfectedness means that the so-called objective is nothing else than the manifestation of the energy of the primordial state of the individual himself. An individual who practices Dzog-chen must possess clear knowledge of the principle of energy and what it means." Namkhai Norbu Rinpoche is a Tibetan lama, who from 1964 to 1994, taught at the University of Naples, Italy. He has done extensive research into the historical origins of Tibetan culture and has conducted teaching retreats throughout Europe, the United States, and South America, giving instruction in Dzog-chen practices in a non-sectarian format.
J. Parker R. Algorithms for Image Processing and Computer Vision J. Parker R. Algorithms for Image Processing and Computer Vision Новинка

J. Parker R. Algorithms for Image Processing and Computer Vision

7553.98 руб.
A cookbook of algorithms for common image processing applications Thanks to advances in computer hardware and software, algorithms have been developed that support sophisticated image processing without requiring an extensive background in mathematics. This bestselling book has been fully updated with the newest of these, including 2D vision methods in content-based searches and the use of graphics cards as image processing computational aids. It’s an ideal reference for software engineers and developers, advanced programmers, graphics programmers, scientists, and other specialists who require highly specialized image processing. Algorithms now exist for a wide variety of sophisticated image processing applications required by software engineers and developers, advanced programmers, graphics programmers, scientists, and related specialists This bestselling book has been completely updated to include the latest algorithms, including 2D vision methods in content-based searches, details on modern classifier methods, and graphics cards used as image processing computational aids Saves hours of mathematical calculating by using distributed processing and GPU programming, and gives non-mathematicians the shortcuts needed to program relatively sophisticated applications. Algorithms for Image Processing and Computer Vision, 2nd Edition provides the tools to speed development of image processing applications.
Paul Wilton Beginning SQL Paul Wilton Beginning SQL Новинка

Paul Wilton Beginning SQL

3179.96 руб.
Taking readers through the basics of the language, right up to some more advanced topics, this book is a practical, hands-on resource and aims to keep the reader involved at all times Focuses on the SQL standard and is loaded with detailed examples and code; each chapter includes practice exercises that readers can challenge themselves with before looking at the sample solutions in the appendix Paul Wilton is a successful Wrox «Beginning» book author and is an ideal author to write for those who want a firm grasp of standard SQL before learning the details specific to a particular database product SQL is an international standard for manipulating data in databases and is used by database programmers in all major database systems: Microsoft, IBM, Oracle, MySQL, and many others
ZIGGY CHEN Толстовка ZIGGY CHEN Толстовка Новинка

ZIGGY CHEN Толстовка

37000 руб.
без аппликаций, одноцветное изделие, воротник с капюшоном, длинные рукава, застежка спереди, ファスナー付き, множество карманов, внутри: флис без начеса
ZIGGY CHEN Толстовка ZIGGY CHEN Толстовка Новинка

ZIGGY CHEN Толстовка

26000 руб.
контрастные аппликации, одноцветное изделие, круглый вырез горловины, длинные рукава, без карманов, внутри: флис без начеса
Лампы диодные в габариты Chen Qiao Mitsubishi Лампы диодные в габариты Chen Qiao Mitsubishi Новинка

Лампы диодные в габариты Chen Qiao Mitsubishi

300 руб.
Лампы диодные в габариты производитель: Chen Qiao (Китай) цвет: разные  комплект: 2 штуки
MaryAnne Bennie Paper Flow. 28 Day Challenge MaryAnne Bennie Paper Flow. 28 Day Challenge Новинка

MaryAnne Bennie Paper Flow. 28 Day Challenge

132.55 руб.
The Paper Flow 28-day Challenge will help you establish a system for managing all of your paper work. As featured in the best selling book Paper Flow, this system is a beautifully simple, tried and tested way to deal all the paper that enters our lives. The 28-day Challenge is your step-by-step guide to putting Paper Flow to work in any setting. The challenge includes a home-office makeover, how to tame your action paperwork, how to conquer your reference paperwork, and adopt a routine that will prevent any more paper piles again. Everybody will benefit from taking the Paper Flow 28-day Challenge: households, students, executives, home-based or mobile businesses, mums and dads, frequent travelers, retirees, empty-nesters and more!
ZIGGY CHEN Толстовка ZIGGY CHEN Толстовка Новинка

ZIGGY CHEN Толстовка

24000 руб.
без аппликаций, одноцветное изделие, круглый вырез горловины, длинные рукава, без карманов, внутри: флис без начеса
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The international bestseller from the master of suspense. A mafia conspiracy and one women against the world.Tracy Whitey is on top of the world. Young, beautiful, intelligent, she is about to marry into wealth and glamour – until, betrayed by her own innocence, she finds herself in prison, framed by a ruthless mafia gang and abandoned by the man she loves. Beaten and broken, but surviving with her dazzling ingenuity, Tracy emerges from her savage ordeal – determined to avenge those who have destroyed her life. Her thirst for revenge takes her from New Orleans to London, from Paris to Madrid and Amsterdam. Tracy is playing for the highest stakes in a deadly game. Only one man can challenge her – he’s handsome, persuasive and every bit as daring. Only one man can stop her – an evil genius whose only hope of salvation is in Tracy’s destruction…
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A book differs from a person in that one is dead and another alive. The need to be consistent with oneself is one of the five merits discussed in chapter 7. A person needs to attempt on achieving consistency on all fronts, but a book does not need to. The inconsistency within this book demonstrates the consistency of authors to reveal all truth, including our stages of spiritual growth. An outline of this book is provided after the last chapter. Textbooks in schools and colleges should have similar outlines appended to help the study. The writing of outlines has not received enough attention in school that most students still write one paragraph before outlining. Writing paragraphs sequentially should only occur when one does not have a clear sight of what to write and have only vague and general ideas. Outlining should be done at least 95 percent of the time.
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The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.
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The Student Leadership Challenge: Facilitation and Activity Guide gives educators the flexible, modularized building blocks for teaching students how to apply Kouzes and Posner's Five Practices of Exemplary Leadership® as outlined in their best-selling book The Student Leadership Challenge . The Facilitation and Activity Guide includes: Language and guidance for teaching each leadership practice and its associated leadership behaviors Experiential, reflective, and film activities to bring each leadership practice to life Direction on using the Student Leadership Practices Inventory Advice for working with students using the Student Workbook and Personal Leadership Journal to help them deliberately practice, reflect, and commit to liberating the leader within Curriculum suggestions for various educational contexts Praise for The Student Leadership Challenge: Facilitation and Activity Guide «From what, to so what, and now what, this guide helps take educators on a journey of not only understanding The Five Practices of Exemplary Leadership but also specifically on how to apply, practice, and teach the nuances of these exemplary leadership ways of being.» —Laura Osteen , professor of higher education, Florida State University, and director, Florida State's Center for Leadership and Civic Education «The Facilitation and Activity Guide would have helped me not only to develop a better leadership program but to be a better leader myself. For those administering The Five Practices, this guide 'models the way' and will be one of your best coaches.» —Sam Eriksmoen , former director, Emerging Leaders Program, University of North Dakota «Educators working at all levels will benefit from this resource. It is practical, applicable to diverse sectors, and works.» —Katie Burke , assistant director, L.E.A.D (Leadership Education & Development), Florida Atlantic University
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Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.
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THE ANSWER REVEALED A story that will challenge your mind, and touch your heart. After turbulent events at a pristine boarding school in France, Evelyn, a European college student, comes to the United States to study evolutionary science. However, once in America, turmoil quickly escalates as she soon uncovers troubling data potentially invalidating evolutionary theories on the origins of Life. Escaping from attacks at gunpoint, she finally arrives at the beautiful beaches of Hawaii where only a miracle will save her and bring the answer to all her questions. A must read; an escalating adventure story with valid scientific facts surprisingly defying Darwinism at its core. Bryan Tyler. A true page turner from the very first page to the last word! Anne B. A story that will challenge your mind, and touch your heart. Donny S.
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Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns. Uses neuroscience to explain how successful investors think different Written by an experienced investment advisor who works at one of Australia's premier retail brokers Explains investing using real-world stories about investors from an advisor's perspective When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.
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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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Aimed at both working programmers who are applying for a job where puzzles are an integral part of the interview, as well as techies who just love a good puzzle, this book offers a cache of exciting puzzles Features a new series of puzzles, never before published, called elimination puzzles that have a pedagogical aim of helping the reader solve an entire class of Sudoku-like puzzles Provides the tools to solve the puzzles by hand and computer The first part of each chapter presents a puzzle; the second part shows readers how to solve several classes of puzzles algorithmically; the third part asks the reader to solve a mystery involving codes, puzzles, and geography Comes with a unique bonus: if readers actually solve the mystery, they have a chance to win a prize, which will be promoted on wrox.com!

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The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review
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