consumer preferences in shampoo brand selection



Gerlach Tabea Is brand personality reflected via brand relationship. Gerlach Tabea Is brand personality reflected via brand relationship. Новинка

Gerlach Tabea Is brand personality reflected via brand relationship.

In a time where markets are marked by the exchangability of products, the question is how can marketers create powerful brands in establishing a long-term connection with the brand. The following thesis is seeking to provide empirical support for the determinants of strong brand connections by testing a series of hypotheses using an experimental research approach with 130 participants. The thesis didn't find support for the direct impact of a match between brand-and consumer personality (consumer-brand congruence) on the brand connection. However the findings indicate that the other determinants like involvement, investment and satisfaction with the brand influence brand connection. Involvement stands for the relevance of the brand to the consumer based on his fundamental value system. Therefore if the brand personality incoporates the consumer's own value system, he is more likely to connect to the brand. Furthermore a consumer is more likely to invest in a brand that is closer to his own self and his fundemental value system. Thirdly a consumer that is satisfied with the brand is more like to identify with the brand, leading to a stronger brand relationship. The paper conceptually introduces brand-consumer congruence and the other determinants of the brand connection. Never the less due to its findings it challenges the concept of brand-consumer congruence.
Pradeep Kautish An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations Pradeep Kautish An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations Новинка

Pradeep Kautish An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer's evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.
Phunsri Siwat The Effect Of Global Branding Strategies On Consumer Values And Needs Phunsri Siwat The Effect Of Global Branding Strategies On Consumer Values And Needs Новинка

Phunsri Siwat The Effect Of Global Branding Strategies On Consumer Values And Needs

The most significant challenge of global brand is not only to overcome the distinction of consumers in global markets which can be completely varied and complex but also be able to build strong brand equity. Therefore, applying effective strategies will provide competitive advantages for a firm to overcome this issue. Global brand strategies should be satisfied consumer values and needs because consumer values and needs are different and can be change over times.
Victoria Homeier Consumer Perception of Internal Brand Extension Victoria Homeier Consumer Perception of Internal Brand Extension Новинка

Victoria Homeier Consumer Perception of Internal Brand Extension

Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, FH Vienna, language: English, abstract: In order for brands to satisfy the changing needs of consumers and to gain competitive advantage the number of brand extensions carried through is increasing constantly. This literature based work aims to identify influential factors for consumer acceptance of brand extensions and will have a closer look at the role of brand knowledge in this process. The focus will be on the evaluation of importance of the perceived fit and on determining how this factor can be used by marketers. The first part of this work gives an insight into brands and brand management, as branding is the base for brand extensions. Then it concentrates on brand extension from a marketing point of view in order to create a common understanding for this strategy. Furthermore it gives details about the consumer-decision making process in order to allow the reader to understand how brands are perceived by consumers. The second part then talks about the consumer evaluation of brand extensions, by giving details about influential factors on this process and how this can be monitored by marketers. It then goes into detail about the perceived fit as influential factor. Finally the findings are discussed with regard to the research requests and conclusions are drawn.
Judith Frey Building Consumer Good Brands in China Judith Frey Building Consumer Good Brands in China Новинка

Judith Frey Building Consumer Good Brands in China

Inhaltsangabe:Abstract: Against the backdrop of the Western world’s saturated and fatigued consumer goods markets, the evolving of China’s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers’ general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and...
Alex Cole The implications of consumer behavior for marketing Alex Cole The implications of consumer behavior for marketing Новинка

Alex Cole The implications of consumer behavior for marketing

Thesis (M.A.) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Canberra, course: MA, language: English, abstract: This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from resu...
Mirza Shoaib Determinants of Consumer Preferences in Fast Food Restaurants. An Application of the DINESERV Model Mirza Shoaib Determinants of Consumer Preferences in Fast Food Restaurants. An Application of the DINESERV Model Новинка

Mirza Shoaib Determinants of Consumer Preferences in Fast Food Restaurants. An Application of the DINESERV Model

Master's Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, Iqra University, course: Marketing, language: English, abstract: The purpose of this research is to investigate the consumer preferences for the fast food restaurants by using modified DINESERV. The research is done in Karachi to target those who visit fast food restaurants. The variables used for this research are; consumer preference as a dependent variable and independent variables are DINESERV (Tangible, Reliability, Responsiveness, Assurance and Empathy) and Price. Sample data were conveniently collected from different fast food restaurants. Out of 330 respondents, 24 were outliers and 306 sample size is considered data from respondents. Factor analysis and multiple regression technique are used to achieve the objective. Results show that DINESERV subset Tangible, Reliability, Responsiveness and Price are the most significant variables among all.
Alex Cole The Implications of Consumer Behavior for Marketing a Case Study of Social Class at Sainsbury Alex Cole The Implications of Consumer Behavior for Marketing a Case Study of Social Class at Sainsbury Новинка

Alex Cole The Implications of Consumer Behavior for Marketing a Case Study of Social Class at Sainsbury

This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from results of this particular research. Research has been limited to the findings only which have been collected from a small sample.
Teresa Pavelka Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios Teresa Pavelka Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios Новинка

Teresa Pavelka Consumer Responses to Rebranding. The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

Bachelor Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1,3, University of Bayreuth (Rechts- und Wirtschaftswissenschaftliche Fakultät), course: Abschlussarbeit am Lehrstuhl für Marketing, language: English, abstract: Rebranding is a frequently used marketing measure whenever corporations strive for changes in the physical elements of their brands or their brand management. This paper analyzes how consumers' brand awareness and brand image is affected, when consumers are confronted with altered brand names and symbols. By elaborating the concept of brand equity transfers and four different consumer response scenarios, psychological theories and effects are derived and related to prevalent findings of rebranding-caused brand equity loss."Rebranding" ist ein vielfach-angewandtes Marketinginstrument für den Fall, dass Unternehmen Veränderungen in physischen Markenmerkmalen oder ihrem Markenmanagement anstreben. Diese Arbeit untersucht wie Markenbekanntheit und Markenimage von Konsumenten beeinflusst werden, wenn Konsumenten mit veränderten Markennamen und -symbolen konfrontiert werden. Anhand der Ausarbeitung des Konzepts von Markenwert-Transfers sowie vier unterschiedlichen Konsumentenreaktionen werden psychologische Theorien und Effekte abgeleitet und in Zusammenhang mit verbreiteten Forschungsergebnissen über "Rebranding"-induzierte Verluste im Markenwert gesetzt.
Dwomoh Appiah, Attah Kumah Emmanuel The benefit of recruiting and selecting the right person Dwomoh Appiah, Attah Kumah Emmanuel The benefit of recruiting and selecting the right person Новинка

Dwomoh Appiah, Attah Kumah Emmanuel The benefit of recruiting and selecting the right person

This book talk about how recruiting and selecting the right person can benefit an organisation; assess the recruitment and selection procedure of an organisation with the appropraite theories. Furthermore, the purpose of this book is to make initial analysis on various recruitment and selection process and its benefits to an organisation. Moreover, the book includes concepts such as legal, ethical, equal opportunities and diversity in recruitment and selection; improving the brand image of the company in the labour market and adopting of other selection methods.
Kit Yarrow Decoding the New Consumer Mind. How and Why We Shop and Buy Kit Yarrow Decoding the New Consumer Mind. How and Why We Shop and Buy Новинка

Kit Yarrow Decoding the New Consumer Mind. How and Why We Shop and Buy

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Michael Borß Third-Order Risk Preferences and Cumulative Prospect Theory Michael Borß Third-Order Risk Preferences and Cumulative Prospect Theory Новинка

Michael Borß Third-Order Risk Preferences and Cumulative Prospect Theory

There is broad theoretical and empirical evidence that investors exhibit a preference for skewness. However, there is little research regarding the extent to which individuals really favor positive skewness in individual decision making. In this dissertation, a controlled laboratory experiment is used to test for skewness preferences and prudence - a broader third-order risk preference that is closely linked to skewness preferences.Skewness and prudence preferences are further analyzed both within an Expected Utility Theory framework as well as with Cumulative Prospect Theory. For this, a sound experimental setup is used that also excludes any potentially distortionary effects from loss aversion. This dissertation therefore contributes to better understanding of individual risk preferences and other impact factors, such as a more "rational" vs. a more "intuitive" decision making process in individual decision making.
Shahzad Khan The Role of Branding in Consumer.s Buying Decision Shahzad Khan The Role of Branding in Consumer.s Buying Decision Новинка

Shahzad Khan The Role of Branding in Consumer.s Buying Decision

The consumer decision-making, regarding purchase and utilization of different products and services, is influenced by many internal as well as external factors. Among the external factors the most important attribute of the product is its brand. Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality and beliefs etc. However, besides these, the product itself also makes their decision for them because of the message it transmits, the significant logo of brand, the brand image, and awareness and the price. In order to investigate it, an exploratory study in which emphasis was on the non-product related attributes of a product (Branding) that affects the consumer buying decision while buying a certain product, like how the brand name and logo, brand awareness, brand association of a product have an impact on what the people buy for fulfilling their requirements or needs and whether these factors also influence the buying situations among consumers like first buy and re-buy or not.
Neil Anderson The Blackwell Handbook of Personnel Selection Neil Anderson The Blackwell Handbook of Personnel Selection Новинка

Neil Anderson The Blackwell Handbook of Personnel Selection

12388.1 руб. или Купить в рассрочку!
The Blackwell Handbook of Personnel Selection provides a state-of-the-art review of theory, research, and professional practice in the field of selection and assessment. Reviews research and practical developments in all of the main selection methods, including interviews, psychometric tests, assessment centres, and work sample tests. Considers selection from the organization’s and the applicant’s perspective, and covers the use of new technology in selection and adverse impact issues. Each section includes contributions from internationally eminent authors based in North America and Europe.
Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand Новинка

Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction (D3), Edinburgh Napier University, language: English, abstract: The market for Islam-compliant products is getting highly important, due to the high impact of religious obligation on Muslim consumer behaviour. No research is conducted on the question on how to create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand identity factors which can be used to create brands which are perceived as Islamic. Based on relevant literature, eight factors were found to be relevant. This set of brand identity factors is verified through a mixed research approach. Interviews with experts on Islamic branding help to understand these brand identity factors from an expert point of view, whereas a survey verifies brand identity factors froma consumer perspective.Findings show that the tangible factor "Halal certificate" is the most important factor to perceive a brand as Islamic. Additionally, brand logo and brand name influence consumers' perceptions. Intangible factors, such as brand values, brand origin and brand relationship, are also found to be important. Findings also show thattestimonials and brand slogan are not highly important.Based on these findings, the Muslim Brand Identity Model has been developed which can be used to balance...
Abellan Miquel Brand and Branding Abellan Miquel Brand and Branding Новинка

Abellan Miquel Brand and Branding

Drawing on the work of some of the world`s most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.
Ragesh Ragavan Pillai Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling Ragesh Ragavan Pillai Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling Новинка

Ragesh Ragavan Pillai Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling

Master's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff, course: MBA, language: English, abstract: Brands and brand equity are two of the most powerful concepts in current marketing thinking. The reason' why' it is of importance can be plainly seen by the enduring value it has for the consumers. Even if the tangible wealth of the company is no more brands endures and in the case of powerful brands is worth more than the tangibles. This power and indestructible quality of brands is because, it exists inside the mind of the customer and not outside. Its value is determined by the force it has in the mind of the customers in making a positive response to buy the product. While critically evaluating the outcomes of various research and analysis, here it's clearly shows, the Kentucky Fried Chicken has obtains perdurable Brand value, Brand Image as a result of brand Awareness and has a higher range of brand equity to maintain the brand among its competitors enabling increased consumer satisfaction and loyalty or the repurchasing choice among fast food consumers.This evidence was supported by a research on the consumers of fast food selected from different parts of the society especially the neighbours, friends at the halls of residence and the general customers in high streets who were given questionnaires asking about their preferences while dining out and their preference to the brand KFC. It was...
Mazaheri Tehrani Afrouz The Effect of Extrinsic Determinants on Consumer Evaluation Mazaheri Tehrani Afrouz The Effect of Extrinsic Determinants on Consumer Evaluation Новинка

Mazaheri Tehrani Afrouz The Effect of Extrinsic Determinants on Consumer Evaluation

This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local, foreign brand owners and researchers who are concerned about customers' attitude and evaluation toward local and foreign home appliances.
Jan Kirenz Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation Jan Kirenz Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation Новинка

Jan Kirenz Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation

With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been gaining significance. Advocates of perceptual metrics argue that company actions move customers closer to buying decisions and that tracking and interpreting mindset metrics provide early evaluation signals of actual consumer purchase behavior and capital market valuation.This book deals with the impact of mindset metrics on consumer behavior and capital market valuation. The author develops a market share attraction model, which models the link between primary consumer mindset metrics and customer acquisition as well as customer repeat purchase behavior. As an empirical illustration, the proposed model is applied to the US automobile industry. Furthermore, using representative large-scale surveys of US and European consumers, the author investigates the association between perceptual brand measures and the capital markets' expectation of risk-adjusted future cash flows.The research findings indicate that perceptual metrics are important predictors of customer acquisition, customer retention and the market value of a firm. Hence, the results reported in this book help managers to quantify the return on intangible investments and offer a better understanding of the impact of mindset metrics on consumer buying behavior and market value.
Barbara Egger The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour Barbara Egger The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour Новинка

Barbara Egger The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour

Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna (Department für Internationales Marketing am Institut für Betriebswirtschaftslehre ), 115 entries in the bibliography, language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale's structure, an extensive empirical study provides support for the consumer cosmopolitanism scale's reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identi...
Robert McGuffin Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour Robert McGuffin Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour Новинка

Robert McGuffin Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour

Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Bachelor of Business in Management Applications, language: English, abstract: This study was conducted to investigate consumer behaviour and attitudes in relation to remaining with or switching electricity supplier. Secondary research in the form of a literature review examines the history, development and understanding of the factors which affect consumer behaviour in general. Primary research explores consumer behaviour, attitudes and understanding in relation to electricity suppliers.Primary research was conducted in two phases. Phase one involved 100 consumer surveys using an online distribution method. Phase two involved conducting fifteen interviews with local household electricity consumers. This investigation found that the main decision to remain with or switch electricity supplier came down to cost. Trust in electrical supplier's claims was shown to have an effect on choice. Recommendations by family, friends and colleagues also had an impact. The main influences found included switching, combination supply deals, environmental considerations and payment methods etc. Furthermore the research has shown that there is high potential for the electricity supply industry to improve marketing associated with switching and should include information on regulations and responsibilities.The research included in this paper...
Eva Lüers Web 2.0 and Audience Research Eva Lüers Web 2.0 and Audience Research Новинка

Eva Lüers Web 2.0 and Audience Research

Thesis (M.A.) from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,0, University of Bremen, 73 entries in the bibliography, language: English, abstract: Web 2.0 is a buzzword in the digital industry at the moment. Some of the popular phenomena which exemplify Web 2.0 are blogs, podcasts, wikis or social bookmarking tools. The core of the concept is the individual as an active participant. Audience activity constitutes one of the central themes of media analysis concerning the audience. One descriptor used to operationalize audience activity is involvement (Levy, 1983). Involvement is also used in another discipline of research: consumer research deploys the concept to explain the decision making process of the consumer. The objective of this thesis is to attempt the transfer of the concept of involvement from consumer research to audience research on the active Web 2.0 audience. In other words: Can the concept of involvement from consumer research serve to explain audience activity as implied in the concept of Web 2.0?First, the concept of involvement will be described in connection to audience as well as consumer research.This is followed by an introduction to the concept of involvement in consumer research.Following a brief conceptual and historical overview, the concept of involvement and its two-dimensional foundation will be delienated and all processes involved will be described. Third, the concept of Web 2.0 will be explai...
Judy L. Chan The Patient Paradigm Shifts. Profiling the New Healthcare Consumer Judy L. Chan The Patient Paradigm Shifts. Profiling the New Healthcare Consumer Новинка

Judy L. Chan The Patient Paradigm Shifts. Profiling the New Healthcare Consumer

The Patient Paradigm Shifts tells readers everything successful businesses need to know about the powerful new healthcare consumer. The dynamics of healthcare are shifting the patient paradigm in dramatic ways. The former patient is now both a consumer and a customer. The mantra of this new consumer is "convenient, fast, simple, and high value." Their expectations for healthcare are similar to what they experience in other industries such as transportation, banking, short-stay rental housing, retail shopping online, same-day deliveries, and more. Smart mobile devices enable the customer to conduct transactions at any place and at any time, and without waiting in line. Healthcare providers need to offer customer service experiences similar to Apple, Amazon, Nordstrom, and other benchmark companies in order to stay competitive. The mindset of the new patient-turned-consumer has fundamentally shifted and there is no looking back. Anyone connected to healthcare needs to learn the profiles of the new consumer, better understand their behaviors, and comprehend their expectations as customers who have a choice. The Patient Paradigm Shifts tells you everything a successful business needs to know about the powerful new healthcare consumer.
Bastian Storch What do you think about Brand Communities. Bastian Storch What do you think about Brand Communities. Новинка

Bastian Storch What do you think about Brand Communities.

Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , course: Bachelor of Advertising and Marketing, 85 entries in the bibliography, language: English, abstract: "The brand community is a concept that sheds a new light on the relationshipsbetween consumers and a specific brand: they are no longer considered asdyadic relationships between a brand and an isolated consumer (Fournier,1998) but rather as relationships overlapping associations and interactionsamong consumers within a specific group." (Gruen et al, 2000)Brand communities gained in importance in recent years for companies with ahigh situated brand and as it is still an issue to define the special relationship and the concept itself, this dissertation will help to understand the meaning of a brand community and discuss the perceptions of consumers towards brand communities in context with mutual benefits. An understanding of the special relationship between company and community members is being outlined. The brand community presents a special interest both for marketingresearchers and brand managers because it gives new theoretical perspectiveson key concepts and considerable implications for marketing strategies.(Abdelmajid & Sitz, 2004) Brand communities became a crucial factor regardingto the marketing planning process and in terms of value of a brand. They havebecome one of the most encouraging developments in relations...
Debasish Roy Theory of consumer behavior. Types of utility functions and a critical analyses of the theory of demand Debasish Roy Theory of consumer behavior. Types of utility functions and a critical analyses of the theory of demand Новинка

Debasish Roy Theory of consumer behavior. Types of utility functions and a critical analyses of the theory of demand

Academic Paper from the year 2017 in the subject Economics - Micro-economics, , language: English, abstract: The basis of the theory of consumer behavior rests upon the theory of demand. Theory of demand begins with the 'law of demand' which states that the quantity demanded of a commodity varies inversely with its price, ceteris paribus (keeping other factors unchanged, e.g., taste, preference, income etc. of the consumer). Now in the theory of consumer behavior, we assume the consumer is a rational individual who wants to maximize her utility from a basket of consumable goods given her income unchanged.This essay / monograph is written by keeping in mind the major objective of bridging the gap between Bachelor's and Master's levels of studies in the field of Economics and specifically in the area of Advanced Microeconomic theory across the world. The important topic of "The theory of consumer behavior" is discussed in detail with all the major sub-topics and critical analyses.
Schroder Oliver Verbrauchermotivation Schroder Oliver Verbrauchermotivation Новинка

Schroder Oliver Verbrauchermotivation

Inhaltlich unveränderte Neuauflage. Der mündige, kritische Konsument hat viele Optionen: nicht nur in Bezug auf Produkte, Unternehmen und Branchen, sondern auch die des Konsumverzichts. Das Phänomen der zunehmenden Konsumzurückhaltung wird als Consumer Resistance bezeichnet. Das vorliegende Buch stellt einleitend die Grundlagen der Verbrauchermotivation und den Zusammenhang von Medien und Konsum dar - auch konsumkritische Aspekte kommen zur Sprache. Die Begriffe Consumer Resistance und Consumer Confusion werden vorgestellt und ihre Entstehung erklärt, wobei der Autor die Thematik mit zahlreichen Beispielen aus der Konsumgüterindustrie und übersichtlichen Grafiken veranschaulicht. Die Lösungsansätze bieten einen Einblick in die Vermeidung respektive Bewältigung von Consumer Resistance und Consumer Confusion, wie beispielsweise eine Verbesserung der Informationspolitik und Corporate Social Responsibility.
Hassan Noor Issues and Challenges of Consumer Financing in Pakistan Hassan Noor Issues and Challenges of Consumer Financing in Pakistan Новинка

Hassan Noor Issues and Challenges of Consumer Financing in Pakistan

Consumer finance serves as the source of financial stability and uplifts the economic and social status of the household. This research is based on qualitative study and up to some extent on quantitative base too. The major objective of this study is to gain insights of consumer financing from a consumer perspective. At the same time, the study investigates and analyzes the defined rules and regulations for banks and for consumers during the time of obtaining the loans from banks and well as from other financial institutions
André Heinze Difficulties in expressing voters. true preferences André Heinze Difficulties in expressing voters. true preferences Новинка

André Heinze Difficulties in expressing voters. true preferences

Seminar paper from the year 2006 in the subject Politics - International Politics - Topic: European Union, grade: 1,7, University of Mannheim (Fakultät für Sozialwissenschaften), course: Europäische Demokratien im Vergleich, 23 entries in the bibliography, language: English, abstract: This paper shows that it is quite unlikely that voters are able to express their true preferences sufficiently.In the first part I assume a voter who is aware of his own true preferences. However, the electoral system offers an incentive to vote strategically. In such a situation the voter is aware that he doesn`t express what he favours most, but what he thinks he can support without wasting his vote. I will show that it is possible to limit the incentive for voting strategically either by the choice of the electoral system or by the abolishment of polls.The second part shows first that it is quite unlikely that a voter is able to identify his true preferences, either because of Hume`s problem of Induction or because of complexity. Complexity is enhanced when Media comes into the game, because voters have to consider both the argument and those who created the argument.Therefore it is necessary to show, that Media has an incentive to collude. If one assumes Media to collude it doesn`t explain why voters` preferences are shaped. Preferences are shaped either due to media`s creation of mutual beliefs or by persuasion. Persuasion refers to complexity, because it is rather difficult to consider add...
Sabine Mercer The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century Sabine Mercer The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century Новинка

Sabine Mercer The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century

Essay from the year 2006 in the subject Communications - Media History, grade: High Distinction, James Cook University (James Cook University), course: History of Communication, language: English, abstract: The Industrial Revolution was characterized by two intrinsically linked social phenomena. Firstly, a social shift in the transformation of a traditionally agricultural society into an industrial and increasingly urban mass society; secondly, a technological shift resulting in the virtual explosion of the mass production of consumer goods. Towards the end of the nineteenth century these two events, large-scale changes in social structure and mass production, became the basis for the rise of consumer capitalism. This newly generated consumer market was made possible by a steady increase in mass production, characterized by large numbers of diversified goods, often with a built-in obsolescence, which stimulated the process of ongoing consumption. The need for a frequent replacement of commodities, in combination with the striving of urbanised individuals to fill the gaping void within his or her existence that resulted from the demotion of labour productivity in the framework of modern society, gave rise to consumer culture.
Michael Lang Conjoint Analysis in Marketing Research Michael Lang Conjoint Analysis in Marketing Research Новинка

Michael Lang Conjoint Analysis in Marketing Research

Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, comment: Diese Seminararbeit wurde im Rahmen des berufsbegleitenden Master-Studiengangs "Wirtschaftsinformatik" erstellt. , abstract: "Conjoint analysis has become one of today's most widelyused marketing research tools.It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors."(Orme, 2010, p. 7)The author Orme (2010, p. 7) emphasises in his book the growing popularity of conjoint analysis in marketing research. According to Orme (2010, p. 1) the consumer preferences are changing constantly with an increasing speed. Therefore many marketing managers ask themselves, how they could asses client preferences? Which product characteristics are most important to the customer and what price brings the maximum profit?From Wilcox's (2003, p. 1) point of view conjoint analysis gives answers to these most critical questions of marketing research. The conjoint analysis is a marketing research technique designed to help managers determine the value system of clients and potential customers (Wilcox, 2003, p. 1). Introduced as a fundamental measurement method by the mathematical psychologists Luce and Tukey (1964, p. 1) more than forty years ago, conjoint analysis presents combination of features in pr...
Max A. Smith The .Glocalization. of Mobile Telephony in West and Central Africa. Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry Max A. Smith The .Glocalization. of Mobile Telephony in West and Central Africa. Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry Новинка

Max A. Smith The .Glocalization. of Mobile Telephony in West and Central Africa. Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry

This book examines the ‘glocalization’ – the adaptation of a global telecommunication technology to local particularities – in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strategies to consumer preferences and local realities. The book interrogates the presumptive neutrality of technology and presents evidence of agency superseding supposedly fixed limitations of use for mobile phones. In opposition to the notion of an Africa ‘lagging’ behind, the book also nuances the development discourse so often associated with the ‘leapfrog’ and spread of mobile telephony south of the Sahara. Overall, this study highlights ways in which agency leads to modernity being refracted locally in West and Central Africa and reflects on the tension at play between ‘globalizers’ and ‘globalized’.
Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand Новинка

Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle.When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed.This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to th...
Angelos Pontos How Can Demographics Predict Tourists. Choices. Angelos Pontos How Can Demographics Predict Tourists. Choices. Новинка

Angelos Pontos How Can Demographics Predict Tourists. Choices.

This book investigates the tourism preferences of customers in ten European cities. The consequent research questions cover the actual destination choice of various consumer segments, the dependence of destination distance on socio-demographic characteristics, GDP and cultural differences, the motivations to visit a holiday destination and the role of environmental protection and climate change on tourists' plans. To refine these topics and choose the most interesting related factors, several academics and researchers worldwide participated in an online survey. Eventually, the author conducted more than 1000 face-to-face interviews in the metropolitan areas of the ten cities and implemented three different regression methods for the analysis. The results show that demographics can predict tourists' choices and the destination distance significantly depends on GDP per capita and cultural characteristics.
John A Fortunato Sports Sponsorship. Principles and Practices John A Fortunato Sports Sponsorship. Principles and Practices Новинка

John A Fortunato Sports Sponsorship. Principles and Practices

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Frank Piotraschke Brand Portfolio Management. Basic principles and recent trends Frank Piotraschke Brand Portfolio Management. Basic principles and recent trends Новинка

Frank Piotraschke Brand Portfolio Management. Basic principles and recent trends

Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Aachen University of Applied Sciences, 65 entries in the bibliography, language: English, abstract: This paper argues that brand portfolio management is an inevitable discipline in marketing and has to be applied in the business practice. It presents the current literature about this topic, beginning with the general branding theories, covering basics and first approaches to brand portfolio management, and also takes the international focus on brand portfolio management. It shows a case-study of the fast moving consumer goods producer Unilever. Its "Path to Growth" strategy, where Unilever went through the biggest restructuring efforts in its history, is presented and analysed. The Unilever "Path to Growth" strategy, was a five year restructuring plan launched in 1999, in which Unilever sold an disinvested many established and smaller brands, cut substantial amounts of costs, laid off thousands of employees and restructured their brand portfolio considerably. The weaknesses and the benefits of "Path to Growth" are shown, and also brand portfolio management in general is described in this context. The Unilever case is analysed in detail. The motivations for brand portfolio management in general, and the specific restructuring campaign are shown and explained. Financial and qualitative analysis is taken...
Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Новинка

Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

1669.07 руб. или Купить в рассрочку!
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Fotini Mastroianni The role of viral advertising in brand equity building Fotini Mastroianni The role of viral advertising in brand equity building Новинка

Fotini Mastroianni The role of viral advertising in brand equity building

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper presents the role of viral marketing in building brand equity. There are many well known theories that are generally accepted regarding brand equity. Although these theories are quite old, they are still used in academic research. According to Keller (1993:39): "Brand equity is defined in terms of the marketing effects uniquely attributable to the brand". Aaker elaborated the brand equity dimensions, however, his theories do not explain what the direct causes of brand equity are. The present study is based on the existing theories on brand equity and viral marketing and provides new insights developed for the football players. There are limited research and theories on this case. The focus of the study will be on brand equity which is developed when the consumer knows the brand. The other dimensions of brand equity such as brand loyalty and perceived quality are created when the consumers know the brand. The present thesis, in particular, does not focus on the effects of brand equity but it is mostly concerned with brand awareness. This applies in case of football players and consequently, it results in a deeper comprehension on how important brand awareness is for the development of brand equity.The present thesis focuses on a relatively new topic which is word-of-mouth through the Int...
Krzysztof J. Chmielewski Corporate Brand Management Krzysztof J. Chmielewski Corporate Brand Management Новинка

Krzysztof J. Chmielewski Corporate Brand Management

Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.0 (summa cum laude), Kozminski University, language: English, abstract: Interest in corporate brands and corporate brand management has risen significantly in recent years. Corporate brand management has moved to the key strategic agenda not only for owners/shareholders and top management but also for other stakeholders. The major factor behind that is the modern shareholder value movement. As a result, the main task of management is to maximize shareholder value and consequently, the majority of big companies have shifted to the adoption of shareholder value as the criterion for evaluating strategies and manager's performance (Doyle, 2008, p. 22). Therefore, the main objective of the dissertation is the conceptual and empirical analysis of the corporate brand management process. The study focuses on three industries: Higher Education Institutions (HEI), Fast-Moving Consumer Goods (FMCG), and Automotive (AUTO). The reason behind the research of such a diverse group of industries is the intent not to show how a corporate brand works in a certain industry but rather to analyze the common factor: the corporate brand in the process of brand management.In order to fulfill the above stated objective, the thesis will answer the following three research questions: 1) What is the role of the corporate brand in brand ...
Erik Renaud Fisher Investments on Consumer Discretionary Erik Renaud Fisher Investments on Consumer Discretionary Новинка

Erik Renaud Fisher Investments on Consumer Discretionary

3212.72 руб. или Купить в рассрочку!
This installment of the Fisher Investments On series is a comprehensive guide to the Consumer Discretionary industry—which includes companies such as auto manufacturers, homebuilders, sports equipment manufacturers, hotel developers and operators, cruise lines, retail websites, and department stores, to name just a few. This reliable guide can help you in making top-down investment decisions specifically for the Consumer Discretionary sector. It shows how to determine better times to invest in Consumer Discretionary, which Consumer Discretionary industries and sub-industries are likelier to do best, and how individual stocks can benefit in various environments. The global Consumer Discretionary sector is complex, covering many sub-industries and countries with unique characteristics. Using the framework detailed in this book, you can learn to be better equipped to identify their differences, spot opportunities, and avoid major pitfalls. Given the vast market landscape and diverse geographic operations, it is vital to maintain a global perspective when investing in the Consumer Discretionary sector. This invaluable resource provides the tools that can help you understand and analyze opportunities both in the United States and abroad within this diverse sector. For more information, visit www.consumerdiscretionary.fisherinvestments.com. About Fisher Investments Press Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals.
Jennifer Sonntag The impact of emotional branding on brand loyalty in the skin care market Jennifer Sonntag The impact of emotional branding on brand loyalty in the skin care market Новинка

Jennifer Sonntag The impact of emotional branding on brand loyalty in the skin care market

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 67, South Bank University London (Business), course: International Business, language: English, abstract: Satisfying customers is no longer sufficient for being successful in today's business environment. A number of studies suggest that more and more marketers aim to create emotional bonds between their brands and their consumers in order to enhance brand loyalty and the organisation's profitability. Emotional brand attachment plays an important role in marketing, particularly, in the cosmetics industry. Thus, the overall aim of this research is to investigate how emotional brand attachment affects brand loyalty in the skin care market in the UK and in Germany with a special focus on Nivea and Dove. Furthermore, the study focuses on a number of other research objectives, such as to find out what communications and branding strategies Dove and Nivea use and compare them in order to find out which brand is more successful in establishing brand loyalty and why. Other objectives are to evaluate whether addressing the consumer's actual or ideal self is more effective, to investigate what other factors impact brand loyalty and to what extent they moderate the effects of emotional brand attachment and to see if the impact of emotional brand attachment on brand loyalty differs in the German and the UK market. In order t...
Jennifer Wolfe C. Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy Jennifer Wolfe C. Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy Новинка

Jennifer Wolfe C. Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy

3151.62 руб. или Купить в рассрочку!
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
José Leyva Brand personification through music as brand knowledge José Leyva Brand personification through music as brand knowledge Новинка

José Leyva Brand personification through music as brand knowledge

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Pass with distinction), Jönköping International Business School, course: Consumer Behavior, language: English, abstract: Background.Previous research on the investigation of brand personality (BP) can be found to use the personification metaphor of brands through celebrities, occupations and animals. Brand image research aims to discover the human characteristics attached to a brand. In this regard, the author suggests that as music can tell much of the personality of a person, then it would be possible to know the personality of a brand through music.The rationale behind is that music elicits "extramusical" information, such as emotions, values, dress codes and stereotypes of people; in relation to musical-genres.Purpose.This research aims to explore how music can help to produce brand knowledge. In particular how the extramusical information conveyed by musical-genres can be used as language to talk about the personality of a brand.Methodology.The empirical research was developed within an Interpretive research paradigm to learn from the perspective of consumers of hip-hop music in Sweden, how brand knowledge can be obtained from music as cognitive schema (CS).The data was gathered using a mixed-method research design. Two different projective techniques were employed in group sessions. On one session (N=11), vi...
P. G. Wodehouse Psmith in the City - From the Manor Wodehouse Collection, a selection from the early works of P. G. Wodehouse P. G. Wodehouse Psmith in the City - From the Manor Wodehouse Collection, a selection from the early works of P. G. Wodehouse Новинка

P. G. Wodehouse Psmith in the City - From the Manor Wodehouse Collection, a selection from the early works of P. G. Wodehouse

Please visit www.ManorWodehouse.com to see the complete selection of P. G Wodehouse books available in the Manor Wodehouse Collection.
Martin König An Investigation on Contemporary Consumer Resistance. How Web 2.0 Makes Consumers Powerful Martin König An Investigation on Contemporary Consumer Resistance. How Web 2.0 Makes Consumers Powerful Новинка

Martin König An Investigation on Contemporary Consumer Resistance. How Web 2.0 Makes Consumers Powerful

As a consequence of the ongoing globalization, more and more corporations start to target an international audience. Accordingly, consumers have to deal with a rising number of product offers. When trying to filter only relevant information which are interesting for themselves, consumers have to decrypt at the same time what is the meaning behind the different advertising messages circulating in daily life. Consequently, it is comprehensible that people become more and more stressed as well as angry nowadays. In order to get a better understanding of contemporary consumer resistance, this study is aimed at giving an overview on this topic. Only by explaining postmodernity in detail, it is possible to show what has changed in terms of consumer culture compared to the era of modernity. This is the starting point for the investigation on consumer resistance within the underlying study. In this sense, it is shown why people develop critical attitudes and what finally makes them willing to participate. On the basis of these findings, different forms of resistance are considered. The extent to which the Internet has an influence on consumer behavior and resistance is investigated as well. After presenting how conditions for consumers have improved especially in the times of Web 2.0, the extent to which they are more willing to actively take part in consumer resistance is examined in the next step. For this purpose investigations based on real findings were examined. Reading this st...
8 in 1 8IN1 SHAMPOO NATURAL OATMEAL 8 in 1 8IN1 SHAMPOO NATURAL OATMEAL Новинка

8 in 1 8IN1 SHAMPOO NATURAL OATMEAL

Шампунь овсяный для собак 8 in1 Shampoo Natural Oatmeal - French Vanilla объемом 473 мл. Хорошо успокаивает, смягчает и увлажняет сухую, раздраженную, шелушащуюся кожу питомца, устраняет зуд. Быстро снимает все симптомы, не вызывая аллергии. Содержит экстракт овсяной муки и микрочастицы липосом с пантенолом, усиливающие лечебный эффект при повреждениях кожи. Надолго оставляет на шерсти пряный аромат французской ванили.
Steven Sowma Online Consumer Information Search Behavior and the Source Site Target Codification Model Steven Sowma Online Consumer Information Search Behavior and the Source Site Target Codification Model Новинка

Steven Sowma Online Consumer Information Search Behavior and the Source Site Target Codification Model

Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have on it. Moreover, no methodology exists for comprehensively measuring the complex array of behaviors that occur during a consumer Web session. Accordingly, a lab experiment, a contrived online product search-and-purchase task, was used to determine how these factors influence search behavior and purchase outcomes. Purchase contexts were manipulated by variations in task instructions. A survey was used to measure individual traits. A newly proposed measurement schema, the Source Site Target codification model, was used to quantify session-wide Web behaviors-leading to a variety of original findings. Contrary to past research, education was a non-factor and women outperformed men across online search behaviors. Age was negatively associated with consumer Web searches. Contrastingly, Web experience and search skill were positively associated with consumer Web searches, whereas purchase experience was negatively associated with consumer Web searches. Individual and contextual derivations of involvem...
Guy Champniss Brand Valued. How socially valued brands hold the key to a sustainable future and business success Guy Champniss Brand Valued. How socially valued brands hold the key to a sustainable future and business success Новинка

Guy Champniss Brand Valued. How socially valued brands hold the key to a sustainable future and business success

2701.39 руб. или Купить в рассрочку!
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Fe Feltes Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets. Fe Feltes Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets. Новинка

Fe Feltes Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets.

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm (Wirtschaftswissenschaften), course: Brand Management, language: English, abstract: Global brands are probably the most obvious outcome of globalization. Many companies drive a global marketing strategy in order to stay competitive and to address a more diverse customer base. However, little research has been done on Brand Cultures and their personality in the international markets. Global brands are appealing from both the supply side and the demand side perspective.For the supply side for instance, they can create economies of scale, and scope in research and development. Whereas the demand side benefits from worldwide availability. Sony, BMW, Coca-Cola or Mc. Donald´s are only some of the global brands that are known for being successful with their business throughout the whole world.Some of them stick to a more standardized international Brand Personality, which does not change in any way respective the individual markets. Others, like for example Nestlé with its world brand Nescafé, adapt their advertising messages according to the preferences of the country concerned. Both of these strategies seem to be successful. One hardly finds a definite answer to the question, whether to pursue maximum adaption or general standardization, when it comes to the complex task field of internation...
8 in 1 8IN1 SHAMPOO HYPOALLERGENIC 8 in 1 8IN1 SHAMPOO HYPOALLERGENIC Новинка

8 in 1 8IN1 SHAMPOO HYPOALLERGENIC

Шампунь гипоаллергенный для собак 8 in1 Shampoo Hypoallergenic объемом 473 мл. Мягкая формула идеально подходит для собак с чувствительной и раздраженной кожей. Деликатные компонены входящие в состав шампуня бережно очищают и восстанавливают шерсть Вашего питомца. Не содержит красителей, консервантов и ароматизаторов, не щиплет глаза. Рекомендован для собак всех пород, имеющих склонность к аллергическим реакциям.
Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation Новинка

Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation

15200.3 руб. или Купить в рассрочку!
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.
Cindy Hertel Motivational Job Satisfaction of Small Hotel Employees in Kingston, Jamaica. Cindy Hertel Motivational Job Satisfaction of Small Hotel Employees in Kingston, Jamaica. Новинка

Cindy Hertel Motivational Job Satisfaction of Small Hotel Employees in Kingston, Jamaica.

Master's Thesis from the year 2010 in the subject Tourism, grade: 1,3, University of the West Indies (Social Sciences), course: Tourismusmanagement, language: English, abstract: Motivational Job Satisfaction of Small Hotel Employees in Kingston, Jamaica.The purpose of this study is to examine whether or not small hotel employees in Kingston are satisfied with the realization of their motivational preferences established by D. Crawford (2008). This study also focuses on the relationship between dependant motivational preferences, such as Pay and Appreciation, and independant variables, such as Gender and Age. Research was conducted through mainly quantitative and few qualitative elements. The quantitative instrument was a structured questionnaire and the qualitative portion of the study was unstructured interviews with hotel managers. The study generated a 81.8 percent response rate with 90 accurately completed questionnaires from six different small hotels in Kingston, Jamaica. The survey was statistically analysed using Crosstabs and Frequency Analysis in SPSS. Results of the study revealed that employees are dissatisfied with three of the five most important motivational preferences, namely Pay, Appreciation and Participation in Decision-Making. Further, the study found that the independant variables Age, Gender, Education and Tenure influence the satisfaction with the dependant variables, especially Appreciation and Participation in Decision-Making. This study will hel...
Joel Weller Genomic Selection in Animals Joel Weller Genomic Selection in Animals Новинка

Joel Weller Genomic Selection in Animals

11396.62 руб. или Купить в рассрочку!
The field of whole genome selection has quickly developed into the breeding methodology of the future. As efforts to map a wide variety of animal genomes have matured and full animal genomes are now available for many animal scientists and breeders are looking to apply these techniques to livestock production. Providing a comprehensive, forward-looking review of animal genomics, Genomic Selection in Animals provides coverage of genomic selection in a variety of economically important species including cattle, swine, and poultry. The historical foundations of genomic selection are followed by chapters that review and assess current techniques. The final chapter looks toward the future and what lies ahead for field as application of genomic selection becomes more widespread. A concise, useful summary of the field by one of the world’s leading researchers, Genomic Selection in Animals fills an important gap in the literature of animal breeding and genomics.
Amjed Naser Mohsin Al-Hameedawi Integrative GI Technology Applied to Best-Site Selection for Industrial Areas in Erbil City, Iraq Amjed Naser Mohsin Al-Hameedawi Integrative GI Technology Applied to Best-Site Selection for Industrial Areas in Erbil City, Iraq Новинка

Amjed Naser Mohsin Al-Hameedawi Integrative GI Technology Applied to Best-Site Selection for Industrial Areas in Erbil City, Iraq

By many developed nations industry is viewed as their predominant development strategy. Progress in the field of industry became the goal of countries seeking to witness quantum leaps in all directions in order to ensure a decent living for their citizens. The strategy of site selection is serious to any successful investment process or to any project or economic activity. All relevant spatial criteria must be wellorganised and combined to make right decisions by means of the site selection process. To achieve this goal a lot of efforts were made where integration between the site selection process and current/future plans was reviewed. Hence, all of this information was into account and combined with the site selection process. The applied research laid the foundations for minimizing the gap between documentation and analysis of spatial patterns of LULC in the site selection process. It paved the way to more extended applied research in the fields of geographic information sciences for spatial planning tasks in vulnerable regions.
Patricia Huddleston Consumer Behavior. Women and Shopping Patricia Huddleston Consumer Behavior. Women and Shopping Новинка

Patricia Huddleston Consumer Behavior. Women and Shopping

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Australia Competition and Consumer Act Australia Competition and Consumer Act Новинка

Australia Competition and Consumer Act

COMPETITION AND CONSUMER ACT Act No. 51 of 1974 as amended 3 An Act relating to competition, fair trading and consumer protection, and for other purposes
Moritz Bolte ECR - Efficient Consumer Response Moritz Bolte ECR - Efficient Consumer Response Новинка

Moritz Bolte ECR - Efficient Consumer Response

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,2, BVL Campus gGmbH, Sprache: Deutsch, Abstract: Die Schnelllebigkeit von Produkten und Märkten - ausgelöst durch die Globalisierung - fordert Unternehmen täglich heraus.Efficient Consumer Response ist die Antwort der Logistik auf wachsende Ansprüche an die Supply-Chain und wird heute häufig als Instrument zur Reduzierung von Lagerbeständen, Transportwegen und damit zur Senkung der Durchlaufzeit und Kosten verwendet.Diese Arbeit beschreibt Efficient Consumer Response in seiner ganzen Vielfalt und beleuchtet das Thema kritisch.
Sofia Anwar, Zakir Hussain, Quratulain Khaliq Occupational Choice Sofia Anwar, Zakir Hussain, Quratulain Khaliq Occupational Choice Новинка

Sofia Anwar, Zakir Hussain, Quratulain Khaliq Occupational Choice

career planning is an important decision in the life of a person. Individuals vary in productive capacity and utility preferences therefore all do not evenly fit for each occupational group. Selection of occupation has a direct bearing on the economic development of the country as the level of output, national income and distribution of wealth is decided by the type of occupation that labor selects. The world of work is like a riddle. It is not easy for an individual to understand and select the appropriate one from various occupations. It is necessary for one to have massive information about real situation in the labor market and labor market trends. Information that can be helpful in deciding about occupation includes information about nature of work, personal interests and attributes, skill requirements, education, experience, physical working conditions, level of stress, career advancement opportunities and alternatives available. Current study has investigated the aspects affecting occupational selection among age group of 14-65 yeas in Pakistan and also level of gender segregation in occupations. Further the factors responsible for this segregation are also worked out.

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