copyright in digital era



Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small Новинка

Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small

1785.79 руб.
Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
Girish Agarwal Implementing a digital first sale doctrine. Comparative study of the E.U. and the U.S.A. Girish Agarwal Implementing a digital first sale doctrine. Comparative study of the E.U. and the U.S.A. Новинка

Girish Agarwal Implementing a digital first sale doctrine. Comparative study of the E.U. and the U.S.A.

6089 руб.
Consumption of copyright materials such as, books, music, games, has changed dramatically in the internet age. We no more consume them as tangible goods. Instead we consume them as digital goods, which have characteristics different from tangible goods. The first sale doctrine in copyright law has been applied to tangible copyright goods since it was codified in the United States of America's Copyright Act of 1909. But due to the difference in the method of consumption of copyright goods, it is hard to apply the doctrine to digital ones. The question whether it should be applied to digital goods gained prominence when Redigi, a second hand market place for digital copyright goods, was sued by Capitol Records Inc. for infringing its copyright. Is it appropriate to abrogate the doctrine when it comes to digital goods or whether the doctrine should be applied irrespective of the method of consumption, takes centre stage. There are divergent views to this debate. In the European Union, after the UsedSoft case, the view is generally more favourable towards the application of the doctrine to digital goods, whereas, in the United States of America the view is more restrictive. But what copyright needs is a harmony between the divergent views, more favourably towards the views of the European Union, since, there have been technological advancements that do replicate the transfer of tangible goods in the digital domain. The doctrine of first sale is necessary in copyright law, irr...
Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric Новинка

Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

1656.58 руб.
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Marius Leibold Digital Rebirth. How Smart Companies Recreate Themselves in the Digital Era Marius Leibold Digital Rebirth. How Smart Companies Recreate Themselves in the Digital Era Новинка

Marius Leibold Digital Rebirth. How Smart Companies Recreate Themselves in the Digital Era

2484.86 руб.
Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent «digital transformation» approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.. – In every section of the book you will find proven concepts of Digital Rebirth, digital reinvention, collaborative digital practices, combinatorial technologies, digital platforms, digital ecosystems and pointers how to move from obsolete mindsets and left-over baggage to reinvented digitalization minds and processes. – It shows clearly how some major companies have digitally rebirthed themselves – or are in the process of it – to be or to become a leading player in the digital economy. – Company (and industry) illustrations are accompanied by descriptions of Digital Rebirth approaches, methodologies and practical tools. – The book's content is ideal for use in company workshops and executive sessions, as well as business leadership mindset sessions, and has been validated in such activities by the authors, including boards of highly renowned companies on all continents. – At the end of the book, the unique approach of Digital Rebirth is condensed into a framework of five digital drivers, to assist in the right activities for purposeful and successful company rebirth. The concept of Digital Rebirth shows clearly that, in the light of recent developments like Internet of Things, Artificial Intelligence, Industry 4.0 and Cloud-based Services, well-established traditional industry and competitive models are not any longer satisfactory to understanding and dealing with digital realities.
Pascal Picart New Techniques in Digital Holography Pascal Picart New Techniques in Digital Holography Новинка

Pascal Picart New Techniques in Digital Holography

10380.98 руб.
A state of the art presentation of important advances in the field of digital holography, detailing advances related to fundamentals of digital holography, in-line holography applied to fluid mechanics, digital color holography, digital holographic microscopy, infrared holography, special techniques in full field vibrometry and inverse problems in digital holography
William Brown Supercinema. Film-Philosophy for the Digital Age William Brown Supercinema. Film-Philosophy for the Digital Age Новинка

William Brown Supercinema. Film-Philosophy for the Digital Age

3777 руб.
"The author presents ... an innovative perspective on cinema in the digital age. From the opening page, we encounter an articulate writing voice that presents a broad agenda for the study of contemporary cinema - with Fight Club standing in as a constant reference point." · Warren Buckland, Oxford Brookes University"This is an excellent, provocative book that I enthusiastically recommend... The author succeeds in helping to forge a new paradigm by which to conceptualize and theorize cinema in the era of the digital. This is important work, because too often, when writing about contemporary cinema that is "digital" either in its technical specifications or aesthetics, we are forced to rely on terminology and concepts imported from pre-digital cinema." · Nicholas Rombes, University of Detroit MercyDrawing on a variety of popular films, including Avatar, Enter the Void, Fight Club, The Matrix, Speed Racer, X-Men and War of the Worlds, Supercinema studies the ways in which digital special effects and editing techniques require a new theoretical framework in order to be properly understood. Here William Brown proposes that while analogue cinema often tried to hide the technological limitations of its creation through ingenious methods, digital cinema hides its technological omnipotence through the use of continued conventions more suited to analogue cinema, in a way that is analogous to that of Superman hiding his powers behind the persona of Clark Kent. Lo...
Girish Agarwal Resale of digital goods and copyright issues. Stance of the United States and the European Union Girish Agarwal Resale of digital goods and copyright issues. Stance of the United States and the European Union Новинка

Girish Agarwal Resale of digital goods and copyright issues. Stance of the United States and the European Union

2989 руб.
Master's Thesis from the year 2014 in the subject Law - Media, Multimedia Law, Copyright, grade: B, University of Oslo, language: English, abstract: The right of the author of a copyright work to distribute is lost once he places his work on the market. So if i pay for a book, the author of that book has received his remuneration for the work and I am the legal owner of that copy of the copyright work. I can do what I want with that copy of the work including resell the work or donate it. But digital goods pose challenges which are different from physical copies of a work. This thesis thus discusses the problems in implementing the first sale doctrine to digital copyright works.
Radi Masri Clinical Applications of Digital Dental Technology Radi Masri Clinical Applications of Digital Dental Technology Новинка

Radi Masri Clinical Applications of Digital Dental Technology

7746.78 руб.
Digital equipment in all dental practices is commonplace. From digital imaging through electronic recordkeeping, general dentists and specialists are seeing more accurate diagnoses, faster treatment times, and lower costs for equipment. Here in one volume is a comprehensive look at the digital technology available, describing indications, contraindications, advantages, disadvantages, limitations, and applications in the various dental fields. Included are digital imaging, digital impressions, digital operative dentistry, digital prosthodontics, digital implant fabrication and placement, and digital applications in endodontics, orthodontics, and oral surgery. The book is ideal for dental students seeking a reference for digital dental technology and for seasoned practitioners and specialists interested in incorporating digital technology in their daily practice.
Nomadic Furniture 3.0. New Liberated Living Nomadic Furniture 3.0. New Liberated Living Новинка

Nomadic Furniture 3.0. New Liberated Living

4970 руб.
Do-it-Yourself and prosumer culture promise liberation from the traditional norms of culture and individual tastes – particularly in the digital era, where a wealth of new...
Abdur Rahim Choudhary Enterprise Management Using Digital Policies Abdur Rahim Choudhary Enterprise Management Using Digital Policies Новинка

Abdur Rahim Choudhary Enterprise Management Using Digital Policies

3944 руб.
Much has been written on the Digital Policies, though a comprehensive look at the state of the technology and its deployment has been lacking. This book fills the gap by taking an overarching view of the field, assessing how far the technology has come, identifying gaps, and projecting into its future potential. The book includes explicit examples of digital policy based management systems, and illustrates the internal structures of a digital policy and a policy decision point. Given the rich promise of the digital policy based management paradigm, as detailed in this book, and given the persistent efforts in the US Government for its adoption, we anticipate that this paradigm will open a new era in enterprise management. Adoption of this technology will lead to smart enterprises with lean cost structures, quick response to changing customer trends, dynamic operations that can evolve gracefully and cost effectively, integrated operations that can provide situation awareness and common operating picture, forward looking transformational management, and secure operations in the cyberspace. The era of the smart enterprises has arrived.
Stefano Longo BANG Stefano Longo BANG Новинка

Stefano Longo BANG

1402 руб.
"Né principio né fine né ora.Solo la Voce.La Voce correva. La Voce gridava.Ma non c'era spazio da poter percorrere. Non c'era spazio che potesse ospitare un suono.La Voce si dibatteva, ma non c'era nulla contro cui dibattersi, nulla che la costringesse, nulla che la bloccasse o frenasse. Non c'era nulla oltre se stessa.Non c'era nulla oltre la Voce.E non c'era nulla in cui dibattersi. Non c'era lo spazio in cui dibattersi.Era voce e gridava, era in quanto gridava, ma era un gridare vuoto, senza suono.E avvenne. Il grido, che non aveva dove espandersi, si andava avvolgendo su se stesso.E avvenne.La Voce esplose.Fu un'esplosione senza rumore, senza suono, in assoluto silenzio..."Cos'altro se non la Genesi?Ognuno ne dovrebbe scrivere una.Anche solo per gioco.
Heritage in the Digital Era Heritage in the Digital Era Новинка

Heritage in the Digital Era

8112 руб.
Technological developments are hugely impacting the work of restoring, renovating, protecting, documenting and archiving our cultural heritage. This collection of peer-reviewed papers explores the theme of cultural heritage and technology in relation to data-capture, digitization, architectural computing, reconstruction, modelling, information data-processing, virtual reality applications, standardization, data visualization and archiving. This exploration of the possibilities of digital preservation makes this book a valuable resource for the cultural heritage community.
Eunika Mercier-Laurent The Innovation Biosphere. Planet and Brains in the Digital Era Eunika Mercier-Laurent The Innovation Biosphere. Planet and Brains in the Digital Era Новинка

Eunika Mercier-Laurent The Innovation Biosphere. Planet and Brains in the Digital Era

7746.78 руб.
This book addresses those involved in research or R&D. It introduces the principles of eco-innovation and the importance of the impact of their activity. This topic is considered in the context of natural and digital ecosystems powered by intelligent assistants (technology). Chapter 1 positions the innovation as a process and component of ecosystems including research, enterprises, technology (digital ecosystems) and environment. Sustainable success is a condition of survival and an expectation of those who invest in innovation. Chapter 2 describes the main elements to consider and gives some tips. Chapter 3 presents some selected initiatives at the national and European level and provides a way of measuring success.
Paddy Padmanabhan The Big Unlock. Harnessing Data and Growing Digital Health Businesses in a Value-Based Care Era Paddy Padmanabhan The Big Unlock. Harnessing Data and Growing Digital Health Businesses in a Value-Based Care Era Новинка

Paddy Padmanabhan The Big Unlock. Harnessing Data and Growing Digital Health Businesses in a Value-Based Care Era

2202 руб.
Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology.Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an avalanche of data.This book provides a framework for understanding the competitive landscape for digital health and advanced analytics solutions that are harnessing data to unlock insights. It reveals a set of key principles, or universal themes, for success in the digital health marketplace.Whether you’re a health care information technology specialist, a digital health startup or technology firm with a strategic focus on health care, a venture capitalist, or just interested in the industry structure and the emerging technology landscape in health care, you’ll learn how to grow revenue and profits while creating a sustainable competitive advantage.Take a key step in navigating the exciting transformation of health care, and harness the power of data and analytics with The Big Unlock.
Шлем горнолыжный Giro Era женский, 7082772, серый, размер M (55-59) Шлем горнолыжный Giro Era женский, 7082772, серый, размер M (55-59) Новинка

Шлем горнолыжный Giro Era женский, 7082772, серый, размер M (55-59)

6120 руб.
Популярный шлем Era™ разработан для универсального использования, при этом шлем подчеркивает женское обаяние. Низкопрофильный дизайн шлема Era имеет проверенную эффективную в защите конструкцию In-mold, регулировку размера In Form и регулируемое проветривание.
Шлем горнолыжный Giro Era женский, 7082771, серый, размер S (52-55) Шлем горнолыжный Giro Era женский, 7082771, серый, размер S (52-55) Новинка

Шлем горнолыжный Giro Era женский, 7082771, серый, размер S (52-55)

4590 руб.
Популярный шлем Era™ разработан для универсального использования, при этом шлем подчеркивает женское обаяние. Низкопрофильный дизайн шлема Era имеет проверенную эффективную в защите конструкцию In-mold, регулировку размера In Form и регулируемое проветривание.
Virginius Dabney Liberalism in the South Virginius Dabney Liberalism in the South Новинка

Virginius Dabney Liberalism in the South

7052 руб.
This study of sectional liberalism involves an examination of liberal movements in the fields of politics, education, religion, race relations, industry, literature, journalism, and women's rights over a period of more than a century and a half. The history of the South is reviewed in four divisions: the era of Jefferson, the era of Calhoun, the period following reconstruction, and the South today.Originally published in 1939.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Sanjay Dugar The Facilitative Leader. Leadership in the VUCA Era Sanjay Dugar The Facilitative Leader. Leadership in the VUCA Era Новинка

Sanjay Dugar The Facilitative Leader. Leadership in the VUCA Era

539 руб.
Leadership has gone through a change based on the needs related to the stage that the world was in at that time. Historically, we have seen the emergence of leadership from the Personality Era, Influence Era, Transformational Era, all being triggered by situations in the environment.And Now …Changes have happened in the situation – both internally and externally in organizations, prompting to another major shift. A suitable approach based on the new situation before us is presented, which builds a convincing case that a new Era – the Facilitator Era, has come, and those that can skill up to meet this need, are the leaders that would excel.
Lesley Harris Ellen Canadian Copyright Law Lesley Harris Ellen Canadian Copyright Law Новинка

Lesley Harris Ellen Canadian Copyright Law

2647.21 руб.
An updated guide to Canadian copyright law for an age of reckless infringement This fourth edition of Canadian Copyright Law brings you the latest updates according to new Canadian legislation and international agreements. Copyright infringement has always been an invisible crime. Now with near-constant access to the Internet and the mainstream explosion of digital formats, copyright is one of the most important issues for creative professionals, consumers of that media, and those who work in related industries. The line between what is protected and what is «free» is blurring further, and the copyright issues are more complex than ever. Provides a complete update on copyright issues relating to digital media. Takes the convoluted legal jargon of the Canadian Copyright Act and sets it out in everyday language. Provides concrete examples to offer further clarification of complicated matters. Whether you are a creator or user of copyright material, Canadian Copyright Law will keep you current on copyright law in Canada and its applications to your situation—to protect your creations, content, and products in these rapidly changing markets.
Josie Ahlquist Going Digital in Student Leadership. New Directions for Student Leadership, Number 153 Josie Ahlquist Going Digital in Student Leadership. New Directions for Student Leadership, Number 153 Новинка

Josie Ahlquist Going Digital in Student Leadership. New Directions for Student Leadership, Number 153

2246.13 руб.
Educators, do you want to be better prepared for the unique opportunities and challenges inherent in this digital age? This volume covers topics such as: How technology has impacted leadership development, both in traditional leadership development models and by advancements in digital tools, platforms, and devices The intersections of student leadership development, leadership identity, and social media A model for exploring and teaching digital citizenship across P-20 curriculums Preparing practitioners to support and educate students in the complex spaces of activism in the digital age The influence of technology and digital tools in defining and developing relevant skills in student leaders An expanded mindset for career and professional development in the digital workplace. This volume include timely discussions on technology trends and tools and how leadership educators need to integrate digital tools into their practice, pedagogy, and curriculum. It explores the complex intersections of leadership in the digital age, both for students learning to lead and the educators guiding their learning and development. The Jossey-Bass quarterly report series New Directions for Student Leadership explores leadership concepts and pedagogical topics of interest to high school and college leadership educators. Issues are grounded in scholarship and feature practical applications and best practices in youth and adult leadership education.
Anthony Stevens Chasing Digital. A Playbook for the New Economy Anthony Stevens Chasing Digital. A Playbook for the New Economy Новинка

Anthony Stevens Chasing Digital. A Playbook for the New Economy

1454.47 руб.
Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders. Integrate technology into your business strategy and culture Prioritise and manage your company’s digital transition Create opportunities for fast and intentional digital growth Learn how to minimise friction with stakeholders Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.
Albert Mubako Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa Albert Mubako Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa Новинка

Albert Mubako Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa

7302 руб.
Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of „digital natives", people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa. Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.
Bubble Jobs Guide to the Digital Industry Bubble Jobs Guide to the Digital Industry Новинка

Bubble Jobs Guide to the Digital Industry

1352 руб.
This in-depth and helpful guide provides a wide range of resources and advice for anyone considering a career in the digital industry. Resources include a detailed overview of the various job sectors in the digital industry as well as key growth areas, CV tips, job seeking advice and an extensive glossary of digital terms. This Guide To The Digital Industry is written and published by Bubble Jobs, the multi-award winning job board and career portal for the digital sector.
Digital Design Manual Digital Design Manual Новинка

Digital Design Manual

3127 руб.
In architecture and interior design spatial concepts are increasingly computer-generated, illustrated and presented. Computer aided design has already established in architectural offices. The influence of digital technology increases further. This manual introduces different digital tools and includes tutorials based on everyday practice. It helps to use digital echnology in the design phase and planning process. With application examples of UNStudio.
Marco Giunco Le leggende del basket ovvero le scuse degli allenatori Marco Giunco Le leggende del basket ovvero le scuse degli allenatori Новинка

Marco Giunco Le leggende del basket ovvero le scuse degli allenatori

927 руб.
Ho avuto l'ardire di chiamare la mia pallacanestro "basket consapevole" e il mio sogno era quello di avere una squadra in grado di fare quello che c'era da fare nel momento in cui andava fatto ed esattamente in quel momento. Raramente funzionava ma quando succedeva era pura poesia jazzistica.
Charlene Li The Engaged Leader. A Strategy for Your Digital Transformation Charlene Li The Engaged Leader. A Strategy for Your Digital Transformation Новинка

Charlene Li The Engaged Leader. A Strategy for Your Digital Transformation

2077 руб.
NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers, their direct reports to keep tabs on how employees are doing, and on the digital natives in their organization to stay abreast of new technologies.Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands, and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership.The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals.This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow ...
Joe Weinman Digital Disciplines. Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things Joe Weinman Digital Disciplines. Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things Новинка

Joe Weinman Digital Disciplines. Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

2319.21 руб.
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
Angus Marshall McKenzie Digital Forensics. Digital Evidence in Criminal Investigations Angus Marshall McKenzie Digital Forensics. Digital Evidence in Criminal Investigations Новинка

Angus Marshall McKenzie Digital Forensics. Digital Evidence in Criminal Investigations

14944.96 руб.
The vast majority of modern criminal investigations involve some element of digital evidence, from mobile phones, computers, CCTV and other devices. Digital Forensics: Digital Evidence in Criminal Investigations provides the reader with a better understanding of how digital evidence complements “traditional” scientific evidence and examines how it can be used more effectively and efficiently in a range of investigations. Taking a new approach to the topic, this book presents digital evidence as an adjunct to other types of evidence and discusses how it can be deployed effectively in support of investigations. The book provides investigators/SSMs/other managers with sufficient contextual and technical information to be able to make more effective use of digital evidence sources in support of a range of investigations. In particular, it considers the roles played by digital devices in society and hence in criminal activities. From this, it examines the role and nature of evidential data which may be recoverable from a range of devices, considering issues relating to reliability and usefulness of those data. Includes worked case examples, test questions and review quizzes to enhance student understanding Solutions provided in an accompanying website Includes numerous case studies throughout to highlight how digital evidence is handled at the crime scene and what can happen when procedures are carried out incorrectly Considers digital evidence in a broader context alongside other scientific evidence Discusses the role of digital devices in criminal activities and provides methods for the evaluation and prioritizing of evidence sources Includes discussion of the issues surrounding modern digital evidence examinations, for example; volume of material and its complexity Clear overview of all types of digital evidence Digital Forensics: Digital Evidence in Criminal Investigations is an invaluable text for undergraduate students taking either general forensic science courses where digital forensics may be a module or a dedicated computer/digital forensics degree course. The book is also a useful overview of the subject for postgraduate students and forensic practitioners.
Marcelo Mendonça Teixeira, Ivaldir Honório de Farias Júnior Multimedia Resources. Extensions For Collaborative Classroom Marcelo Mendonça Teixeira, Ivaldir Honório de Farias Júnior Multimedia Resources. Extensions For Collaborative Classroom Новинка

Marcelo Mendonça Teixeira, Ivaldir Honório de Farias Júnior Multimedia Resources. Extensions For Collaborative Classroom

1789 руб.
Essay from the year 2013 in the subject Pedagogy - Common Didactics, Educational Objectives, Methods, , language: English, abstract: The recent development of the digital era has spawned interest in what has become the so called virtual reality and in defining its importance to the learning process and the creation of virtual learning environments. The present book aims at a conceptual approach concerning the basics of Vodcast, Podcast, Web Radio and Videoblog, presenting the main theoretical and technical differences between the concepts and their educational potentialities in cyberspace.
Juliann Moen Handbook of Digital Marketing Juliann Moen Handbook of Digital Marketing Новинка

Juliann Moen Handbook of Digital Marketing

1077 руб.
Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. This book gives details of various type of methods in Digital marketing
Tishta Bachoo Analysis of the Key Success Factors of the Adoption of Digital Banking Tishta Bachoo Analysis of the Key Success Factors of the Adoption of Digital Banking Новинка

Tishta Bachoo Analysis of the Key Success Factors of the Adoption of Digital Banking

6314 руб.
Master's Thesis from the year 2015 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: Distinction, , course: Commonwealth Executive Master of Business Administration., language: English, abstract: Data Innovation is gradually changing the banking industry around the world. Digital banking offers banks new opportunities and challenges. This paper gives a comprehension of how demographic characteristics, social components and consumer perception and attitudes towards digital banking influence its adoption. Digital banking has been developed in order to enable consumers to gain a greater share in the banking market. In Mauritius, there is little awareness about the emergence of digital banking despite the fact that this service is presently representing an important share in the banking market. This is because digital banking is a new industry here, and therefore, consumer acceptance and use of digital banking is still limited. To date, very little research has been conducted into factors which influence consumer adoption of digital banking in Mauritius, and so, therefore, there is a need for a study such as this.A research framework in light of the diffusion of innovation theory was utilized to identify elements that would impact the adoption of digital banking. This report has evaluated current literature and conclusions about this innovation banking technology. It has likewise reviewed the elements, including consumer demographic c...
Fred Taylor Digital Filters. Principles and Applications with MATLAB Fred Taylor Digital Filters. Principles and Applications with MATLAB Новинка

Fred Taylor Digital Filters. Principles and Applications with MATLAB

10893.64 руб.
The book is not an exposition on digital signal processing (DSP) but rather a treatise on digital filters. The material and coverage is comprehensive, presented in a consistent that first develops topics and subtopics in terms it their purpose, relationship to other core ideas, theoretical and conceptual framework, and finally instruction in the implementation of digital filter devices. Each major study is supported by Matlab-enabled activities and examples, with each Chapter culminating in a comprehensive design case study.
Dieter Lutzke Surfen in die digitale Zukunft Dieter Lutzke Surfen in die digitale Zukunft Новинка

Dieter Lutzke Surfen in die digitale Zukunft

3095.04 руб.
We are surrounded by digital music, digital pictures, digital videos – and soon by digital wallpapers. Experience how the digits zero and one changed technology and therefore revolutionized our life.
David Busch D. Digital Photography All-in-One Desk Reference For Dummies David Busch D. Digital Photography All-in-One Desk Reference For Dummies Новинка

David Busch D. Digital Photography All-in-One Desk Reference For Dummies

2649.86 руб.
It’s easy to get started in digital photography and take great photos with Digital Photography All-in-One Desk Reference For Dummies! This fourth edition helps you choose the right camera, compose and capture great photos, load them onto your computer, enhance them with Photoshop, and share them online or as prints. Here’s how to compare digital camera features, choose accessories, and explore digital SLRs; get great close-ups, sports and action shots, and portraits; and use image editors including Paint Shop Pro, Corel PhotoPaint, PhotoImpact, and Adobe’s popular Photoshop and Photoshop Elements. You’ll also discover how to: Compose pictures that communicate Make the most of macro photography Get great candid photos Create the right lighting and use cool lighting gadgets Take advantage of six cool improvements in digital SLRs Follow great ideas for getting your photos published Take great shots in a wide range of situations Learn to repair and restore treasured heirloom photos Turn your images into greeting cards, T-shirts, online albums, or prints You’ll quickly find what you need in one of the seven minibooks: Your Digital Studio Using Digital SLRs Taking Great Pictures Basics of Image Editing Editing with Photoshop/Photoshop Elements Restoring Old Photos Printing and Sharing Digital Images Digital Photography All-in-One Desk Reference For Dummies, 4th Edition gets you up to speed on digital cameras and all the tricks, so you can truly enjoy your digital photography experience.
Claudine Guerrier Security and Privacy in the Digital Era Claudine Guerrier Security and Privacy in the Digital Era Новинка

Claudine Guerrier Security and Privacy in the Digital Era

10071.55 руб.
"The state, that must eradicate all feelings of insecurity, even potential ones, has been caught in a spiral of exception, suspicion and oppression that may lead to a complete disappearance of liberties." —Mireille Delmas Marty, Libertés et sûreté dans un monde dangereux, 2010 This book will examine the security/freedom duo in space and time with regards to electronic communications and technologies used in social control. It will follow a diachronic path from the relative balance between philosophy and human rights, very dear to Western civilization (at the end of the 20th Century), to the current situation, where there seems to be less freedom in terms of security to the point that some scholars have wondered whether privacy should be redefined in this era. The actors involved (the Western states, digital firms, human rights organizations etc.) have seen their roles impact the legal and political science fields.
Oscar Berg, Henrik Gustafsson Digital Workplace Strategy . Design Oscar Berg, Henrik Gustafsson Digital Workplace Strategy . Design Новинка

Oscar Berg, Henrik Gustafsson Digital Workplace Strategy . Design

2789 руб.
Why do most digital work environments slow employees down? Many organizations have lost control of the digital workplace to uncoordinated organic growth. If you're looking for tools to get back in the driver's seat and maximize value creation, then Digital Workplace Strategy & Design is just what the doctor ordered. With its ready-to-use templates and real-world examples, you will be primed to master the digital workplace and unlock the enormous potential of a holistic, iterative, and user-centered approach based on design thinking. The time and money your organization will save and the hassle your employees will be spared are just the tip of the iceberg. Imagine how much value your employees will create when they are empowered to work smarter together.Your step-by-step guide to- Identifying key problems and digital opportunities.- Adopting a new and smarter approach to the digital workplace.- Maximizing value creation with the help of service orientation.- Crafting a powerful digital workplace strategy rooted in hands-on experience and proven methodology.- Learning how to design winning digital services with actionable tools.What sets this book apartWhat distinguishes this book from others on digitalization, digital transformation, and the digital workplace is how extensively it is used in practice. This is because authors Oscar Berg and Henrik Gustafsson draw from a wealth of hands-on experience and apply these same steps in multinational companies from a variet...
Andrew Case The Art of Memory Forensics. Detecting Malware and Threats in Windows, Linux, and Mac Memory Andrew Case The Art of Memory Forensics. Detecting Malware and Threats in Windows, Linux, and Mac Memory Новинка

Andrew Case The Art of Memory Forensics. Detecting Malware and Threats in Windows, Linux, and Mac Memory

5035.41 руб.
Memory forensics provides cutting edge technology to help investigate digital attacks Memory forensics is the art of analyzing computer memory (RAM) to solve digital crimes. As a follow-up to the best seller Malware Analyst's Cookbook, experts in the fields of malware, security, and digital forensics bring you a step-by-step guide to memory forensics—now the most sought after skill in the digital forensics and incident response fields. Beginning with introductory concepts and moving toward the advanced, The Art of Memory Forensics: Detecting Malware and Threats in Windows, Linux, and Mac Memory is based on a five day training course that the authors have presented to hundreds of students. It is the only book on the market that focuses exclusively on memory forensics and how to deploy such techniques properly. Discover memory forensics techniques: How volatile memory analysis improves digital investigations Proper investigative steps for detecting stealth malware and advanced threats How to use free, open source tools for conducting thorough memory forensics Ways to acquire memory from suspect systems in a forensically sound manner The next era of malware and security breaches are more sophisticated and targeted, and the volatile memory of a computer is often overlooked or destroyed as part of the incident response process. The Art of Memory Forensics explains the latest technological innovations in digital forensics to help bridge this gap. It covers the most popular and recently released versions of Windows, Linux, and Mac, including both the 32 and 64-bit editions.
Anuj Sharma A Handbook to Develop a Digital Handwriting Interface Anuj Sharma A Handbook to Develop a Digital Handwriting Interface Новинка

Anuj Sharma A Handbook to Develop a Digital Handwriting Interface

8902 руб.
The prime purpose of this book is to educate readers for the development of a Digital Handwriting Interface (DHI) where the user can write with a digital pen. This book includes code in VC++.NET language. The developed DHI has been found very useful in many applications as sketch drawing, handwriting recognition research after inclusion of recognizer files and collection of digital handwriting. The reader will find this book useful as it includes the entire source code in chapter forms.
Allen Levesque H. Modeling of Digital Communication Systems Using SIMULINK Allen Levesque H. Modeling of Digital Communication Systems Using SIMULINK Новинка

Allen Levesque H. Modeling of Digital Communication Systems Using SIMULINK

10380.98 руб.
A comprehensive and detailed treatment of the program SIMULINK® that focuses on SIMULINK® for simulations in Digital and Wireless Communications Modeling of Digital Communication Systems Using SIMULINK® introduces the reader to SIMULINK®, an extension of the widely-used MATLAB modeling tool, and the use of SIMULINK® in modeling and simulating digital communication systems, including wireless communication systems. Readers will learn to model a wide selection of digital communications techniques and evaluate their performance for many important channel conditions. Modeling of Digital Communication Systems Using SIMULINK® is organized in two parts. The first addresses Simulink® models of digital communications systems using various modulation, coding, channel conditions and receiver processing techniques. The second part provides a collection of examples, including speech coding, interference cancellation, spread spectrum, adaptive signal processing, Kalman filtering and modulation and coding techniques currently implemented in mobile wireless systems. Covers case examples, progressing from basic to complex Provides applications for mobile communications, satellite communications, and fixed wireless systems that reveal the power of SIMULINK modeling Includes access to useable SIMULINK® simulations online Covering both the use of SIMULINK® in digital communications and the complex aspects of wireless communication systems, Modeling of Digital Communication Systems UsingSIMULINK® is a great resource for both practicing engineers and students with MATLAB experience.
Kim Gilmour Digital Photography for the Older and Wiser. Get Up and Running with Your Digital Camera Kim Gilmour Digital Photography for the Older and Wiser. Get Up and Running with Your Digital Camera Новинка

Kim Gilmour Digital Photography for the Older and Wiser. Get Up and Running with Your Digital Camera

1457.12 руб.
Helpful, easy-to-follow guide for new digital photographers over the age of 50 Digital photography is a fun and exciting hobby, but digital cameras can be overwhelming and daunting to a newcomer. If you're entering the digital photography world as an older adult—and wondering about which digital camera will meet your needs—this straightforward, helpful book is for you. Written in full colour with lots of screenshots and clear, easy-to-read type, this friendly guide assumes no previous experience in digital photography and walks you through the subject of digital photography from start to finish: selecting which type of digital camera is right for you, understanding the seemingly endless jargon, benefiting from valuable photograph tips, and much more. Provides guidance for purchasing your digital camera and deciphers the common jargon that is used in the field Walks you through all the features and functions of a digital camera Reveals top photography tips Explains how to retouch, enhance, and print your photos Demonstrates easy ways to share photos with friends and family Prepare properly, enjoy the freedom, and maybe even show the family a thing or two with this fun and practical guide!
Andrew Dubber Radio in the Digital Age Andrew Dubber Radio in the Digital Age Новинка

Andrew Dubber Radio in the Digital Age

5164.54 руб.
Radio’s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach. This is not a book about digital radio, but rather about the medium of radio in its many analogue and digital forms in an age characterised by digital technologies. The context of the digital age reveals new insights about the nature of radio. In this important addition to the world of radio scholarship, Dubber provides a theoretical framework for understanding the medium – allowing for complexity and contradiction, while avoiding essentialism and technological determinism. Introducing radio as a series of practices and phenomena that can be understood through a range of discursive categories, this book explores the relationships between radio, music, politics, storytelling and society in a new and thoughtful way. This book will make essential reading for students of media, communication, broadcasting and the digital industries. It offers a timely and comprehensive introduction for anyone who wishes to understand the role of radio in today’s media landscape.
Faithe Wempen Digital Literacy For Dummies Faithe Wempen Digital Literacy For Dummies Новинка

Faithe Wempen Digital Literacy For Dummies

1987.23 руб.
Develop and implement essential computer technology—with confidence Do you want to develop an understanding of technology to enhance your education, career, or personal life, but feel inhibited by your digital literacy? Fear not! Written in plain English and absent of undecipherable high-tech jargon, Digital Literacy For Dummies makes it easy to get a grip on computer basics, the Internet, the Cloud, browsing the web, productivity programs and applications for school and the workplace, computer security and privacy, the latest in digital lifestyle topics, and so much more. Walks you through the basics of developing essential computer technology skills Shows you how to gain the digital literacy skills required to succeed in education, at home, and in the workforce Explains how the use of smartphones and digital cameras contribute to digital literacy With the introduction of 3G and 4G services in emerging countries like India, worldwide Internet usage is increasing exponentially. With this technological growth comes an opportunity for people of all ages and from all walks of life to learn new skills to keep them ahead of the curve. Packed with easy-to-follow explanations and seasoned with a bit of humor and fun, Digital Literacy For Dummies makes it easy and accessible for anyone to harness the power of technology to remain relevant in school or at work.
Shujun Li Handbook of Digital Forensics of Multimedia Data and Devices, Enhanced E-Book Shujun Li Handbook of Digital Forensics of Multimedia Data and Devices, Enhanced E-Book Новинка

Shujun Li Handbook of Digital Forensics of Multimedia Data and Devices, Enhanced E-Book

15106.96 руб.
Digital forensics and multimedia forensics are rapidly growing disciplines whereby electronic information is extracted and interpreted for use in a court of law. These two fields are finding increasing importance in law enforcement and the investigation of cybercrime as the ubiquity of personal computing and the internet becomes ever-more apparent. Digital forensics involves investigating computer systems and digital artefacts in general, while multimedia forensics is a sub-topic of digital forensics focusing on evidence extracted from both normal computer systems and special multimedia devices, such as digital cameras. This book focuses on the interface between digital forensics and multimedia forensics, bringing two closely related fields of forensic expertise together to identify and understand the current state-of-the-art in digital forensic investigation. Both fields are expertly attended to by contributions from researchers and forensic practitioners specializing in diverse topics such as forensic authentication, forensic triage, forensic photogrammetry, biometric forensics, multimedia device identification, and image forgery detection among many others. Key features: Brings digital and multimedia forensics together with contributions from academia, law enforcement, and the digital forensics industry for extensive coverage of all the major aspects of digital forensics of multimedia data and devices Provides comprehensive and authoritative coverage of digital forensics of multimedia data and devices Offers not only explanations of techniques but also real-world and simulated case studies to illustrate how digital and multimedia forensics techniques work Includes a companion website hosting continually updated supplementary materials ranging from extended and updated coverage of standards to best practice guides, test datasets and more case studies
Anand Swaminathan Digital @ Scale. The Playbook You Need to Transform Your Company Anand Swaminathan Digital @ Scale. The Playbook You Need to Transform Your Company Новинка

Anand Swaminathan Digital @ Scale. The Playbook You Need to Transform Your Company

1984.58 руб.
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. [email protected] examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Faisal Goussous Grasp Planning for Digital Humans Faisal Goussous Grasp Planning for Digital Humans Новинка

Faisal Goussous Grasp Planning for Digital Humans

8139 руб.
Digital humans have recently had a great impact on the field of ergonomics. An increasing number of organizations are now using digital humans in the design and testing of complex systems. Instead of classical prototyping approaches used for testing and evaluation of new designs, these organizations are relying on simulations in virtual environments to get feedback about their designs. Since a primary goal of using digital humans is to study the interaction between the human and a product in a virtual world, digital humans must have sufficient capabilities to manipulate and grasp virtual objects. We apply several ideas from the fields of robotics, pattern recognition and computer graphics to create a new interactive grasping system for a digital human called SantosTM that is being developed at the Virtual Soldier Research Laboratory at The University of Iowa
Горнолыжный шлем Giro Giro Era женский белый S(52/55.5CM) Горнолыжный шлем Giro Giro Era женский белый S(52/55.5CM) Новинка

Горнолыжный шлем Giro Giro Era женский белый S(52/55.5CM)

4590 руб.
Популярный шлем Era разработан для универсального использования, при этом шлем подчеркивает женское обаяние. Низкопрофильный дизайн шлема Era имеет проверенную эффективную в защите конструкцию In-mold, регулировку размера In Form и регулируемое проветривание. Конструкция: In-Mold Регулировка размера: In Form Fit System Регулируемая система проветривания: Thermostat control Система проветривания маски: Stack ventilation Обтекаемое прилегание маски Giro Женское оформление Совместим с аудиогарнитурой Giro от Outdoor Tech (продается отдельно) Сертификат: CE EN1077      
Горнолыжный шлем Giro Giro Era женский серый S(52/55.5CM) Горнолыжный шлем Giro Giro Era женский серый S(52/55.5CM) Новинка

Горнолыжный шлем Giro Giro Era женский серый S(52/55.5CM)

4590 руб.
Популярный шлем Era разработан для универсального использования, при этом шлем подчеркивает женское обаяние. Низкопрофильный дизайн шлема Era имеет проверенную эффективную в защите конструкцию In-mold, регулировку размера In Form и регулируемое проветривание. Конструкция: In-Mold Регулировка размера: In Form Fit System Регулируемая система проветривания: Thermostat control Система проветривания маски: Stack ventilation Обтекаемое прилегание маски Giro Женское оформление Совместим с аудиогарнитурой Giro от Outdoor Tech (продается отдельно) Сертификат: CE EN1077 
Горнолыжный шлем Giro Giro Era женский темно-синий S(52/55.5CM) Горнолыжный шлем Giro Giro Era женский темно-синий S(52/55.5CM) Новинка

Горнолыжный шлем Giro Giro Era женский темно-синий S(52/55.5CM)

4320 руб.
Популярный шлем Era разработан для универсального использования, при этом шлем подчеркивает женское обаяние. Низкопрофильный дизайн шлема Era имеет проверенную эффективную в защите конструкцию In-mold, регулировку размера In Form и регулируемое проветривание. Конструкция: In-Mold Регулировка размера: In Form Fit System Регулируемая система проветривания: Thermostat control Система проветривания маски: Stack ventilation Обтекаемое прилегание маски Giro Женское оформление Совместим с аудиогарнитурой Giro от Outdoor Tech (продается отдельно) Сертификат: CE EN1077 
Matthew C. Le Merle, Alison Davis Corporate Innovation in the Fifth Era. Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft Matthew C. Le Merle, Alison Davis Corporate Innovation in the Fifth Era. Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft Новинка

Matthew C. Le Merle, Alison Davis Corporate Innovation in the Fifth Era. Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft

1514 руб.
Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In “Corporate Innovation in the Fifth Era,” Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.
Ryan Deiss Digital Marketing For Dummies Ryan Deiss Digital Marketing For Dummies Новинка

Ryan Deiss Digital Marketing For Dummies

1987.23 руб.
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
Allan Stuart Digital War Reporting Allan Stuart Digital War Reporting Новинка

Allan Stuart Digital War Reporting

5562.12 руб.
Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the horrors of warfare while, at the same time, creating opportunities for propaganda, censorship and control. Topics discussed include: How is the role of the war reporter evolving as digital technologies become ever more prominent? What is the rhetoric of war in digital journalism? How does an emphasis on liveness, immediacy or realness shape public perceptions of the nature of warfare itself? Is technology widening the gap between 'us' and 'them', or are new kinds of empathy being established with distant others as time, space and place are effectively compressed? A key focus is journalists' use of digital imagery, real-time video and audio reports, multimedia databases – as well as satellites, broadband, podcasting, and mobile telephones – in the reporting of a range of wars, conflicts and crises. The examples analysed range from 24-hour television news coverage of the Persian Gulf War, the first 'internet war' in Kosovo, digital photography, from September 11 to Abu Ghraib, and bloggers in Iraq, including journalists, soldiers and ordinary citizens. Digital War Reporting is required reading for students, researchers and journalists.
Era Era. Era 2 Era Era. Era 2 Новинка

Era Era. Era 2

1037 руб.
Digital Social Studies Digital Social Studies Новинка

Digital Social Studies

5877 руб.
A volume in Teaching and Learning Social Studies Book SeriesSeries Editor William Benedict Russell III, University of Central FloridaThe world is ever changing and the way students experience social studies should reflect theenvironment in which they live and learn. Digital Social Studies explores research, effectiveteaching strategies, and technologies for social studies practice in the digital age.The digital age of education is more prominent than ever and it is an appropriate time toexamine the blending of the digital age and the field of social studies. What is digital socialstudies? Why do we need it and what is its purpose? What will social studies look like in thefuture? The contributing authors of this volume seek to explain, through an array of ideas andvisions, what digital social studies can/should look like, while providing research and rationalesfor why digital social studies is needed and important.This volume includes twenty-two scholarly chapters discussing relevant topics of importance to digital social studies. The twenty-twochapters are divided into two sections. This stellar collection of writings includes contributions from leading scholars like CherylMason Bolick, Michael Berson, Elizabeth Washington, Linda Bennett, and many more.
Бейсболка New Era New Era NE001CUEJOJ5 Бейсболка New Era New Era NE001CUEJOJ5 Новинка

Бейсболка New Era New Era NE001CUEJOJ5

1160 руб.
Бейсболка New Era. Цвет: . Сезон: Весна-лето 2019. С бесплатной доставкой и примеркой на Lamoda.
Renaud Fabre New Challenges for Knowledge. Digital Dynamics to Access and Sharing Renaud Fabre New Challenges for Knowledge. Digital Dynamics to Access and Sharing Новинка

Renaud Fabre New Challenges for Knowledge. Digital Dynamics to Access and Sharing

8908.8 руб.
Digital technologies are reshaping every field of social and economic lives, so do they in the world of scientific knowledge. “The New Challenges of Knowledge” aims at understanding how the new digital technologies alter the production, diffusion and valorization of knowledge. We propose to give an insight into the economical, geopolitical and political stakes of numeric in knowledge in different countries. Law is at the center of this evolution, especially in the case of national and international confusion about Internet, Science and knowledge.
Modern Technologies for Reshaping Libraries in the Digital Era Modern Technologies for Reshaping Libraries in the Digital Era Новинка

Modern Technologies for Reshaping Libraries in the Digital Era

6902 руб.
Anthology from the year 2017 in the subject Library Science, Information- / Documentation Science, University of Delhi, language: English, abstract: There are a variety of challenges facing the LIS profession, owing to the rapidly changing technologies and environment in which it exists. Recent developments in ICT, the web and social media, have led to the creation of digital resources and its access through online as well as remote login. Librarians need to be 'tech savvy professionals' who can take all their professional skills and experience, and adapt them in order to align library services with the changing demands of the library user community. Written by practicing library professionals and librarians, this book focused primarily on topics related to new technologies, featuring a range of significant issues in current library and information science. Some of the topics included are digital consortia, information literacy, e-books, Web 2.0, RFID, plagiarism, mobile technologies, the Consortium for Educational Communication, E-Learning, Cloud Computing and Green Libraries.
Kevin Mattson Creating a Democratic Republic. The Struggle for Urban Participatory Democracy During the Progressive Era Kevin Mattson Creating a Democratic Republic. The Struggle for Urban Participatory Democracy During the Progressive Era Новинка

Kevin Mattson Creating a Democratic Republic. The Struggle for Urban Participatory Democracy During the Progressive Era

5177 руб.
Ultimately Mattson challenges readers to reconsider contemporary conceptions of democracy that view citizens as consumers, and he contributes to contemporary discussions of ways to invigorate democratic practice. Highly recommended for all readership levels.-Choice"In an era of quickening concern about citizenship and community in contemporary America, we have a lot to learn from the community-building activities of Progressive Era reformers. Kevin Mattson's instructive account of their successes and failures is a timely contribution."-Robert D. Putnam, Harvard University"The Progressive Era was filled with the rhetoric of democracy, but in recent years historians have found the meaning of progressivism rather in various hierarchies of power. Kevin Mattson's considerable accomplishment in this fine book is to recover the era's emergent democratic public and its localized activities, from adult education to political meetings. Mattson's openly committed history is important for its more complicated rendering of progressive democracy, for its elaboration of a lively public culture, and for the encouragement it offers to the project of participatory democracy." -Thomas Bender, New York University"Kevin Mattson's book recovers one of the most important moments in the history of genuinely democratic reform in American history. A major contribution to the rethinking of progressivism, this book also offers a usable past to those struggling in ...
Rod Wallace Drowning in Potential. How American Society can Survive Digital Technology Rod Wallace Drowning in Potential. How American Society can Survive Digital Technology Новинка

Rod Wallace Drowning in Potential. How American Society can Survive Digital Technology

827 руб.
In Drowning in Potential, Rod Wallace, PhD, explores the stark contrast between digital technology’s potential and failures in America today. American business and society have been transformed by digital technology, with spectacular benefits. So why is society suffering from such pressing issues? With smart phones, our loved ones are only a click away—yet chronic loneliness is at an all-time high. On the internet, citizens can track politicians’ voting and spending, along with the resulting national debt—yet politicians have spent the past 35 years inflating America’s first massive, peacetime government debt. Thanks to computers and robots, we’re reinventing healthcare—yet American life expectancy is the shortest in the developed world—and getting shorter.Drowning in Potentialprovides a probing investigation into digital technology’s unintended consequences. This groundbreaking book offers insights, strategies, and tools for overcoming American society’s most pressing issues. In six chapters, Wallace’s vision is clearly presented through compelling stories supported by in-depth-analysis and more than 60 diagrams and illustrations. What are the side effects of digital technology? How have some societies successfully overcome the unintended consequences of new technologies, when most have not? How can we redesign our approaches to leadership and collaboration so we can overcome the fallout from digital technology? Speaker, economist, and business strategist, Wallace challenges...
Anand Asundi Digital Holography for MEMS and Microsystem Metrology Anand Asundi Digital Holography for MEMS and Microsystem Metrology Новинка

Anand Asundi Digital Holography for MEMS and Microsystem Metrology

11927.34 руб.
Approaching the topic of digital holography from the practical perspective of industrial inspection, Digital Holography for MEMS and Microsystem Metrology describes the process of digital holography and its growing applications for MEMS characterization, residual stress measurement, design and evaluation, and device testing and inspection. Asundi also provides a thorough theoretical grounding that enables the reader to understand basic concepts and thus identify areas where this technique can be adopted. This combination of both practical and theoretical approach will ensure the book's relevance and appeal to both researchers and engineers keen to evaluate the potential of digital holography for integration into their existing machines and processes. Addresses particle characterization where digital holography has proven capability for dynamic measurement of particles in 3D for sizing and shape characterization, with applications in microfluidics as well as crystallization and aerosol detection studies. Discusses digital reflection holography, digital transmission holography, digital in-line holography, and digital holographic tomography and applications. Covers other applications including micro-optical and diffractive optical systems and the testing of these components, and bio-imaging.
Todd Hewlin Goliath's Revenge. How Established Companies Turn the Tables on Digital Disruptors Todd Hewlin Goliath's Revenge. How Established Companies Turn the Tables on Digital Disruptors Новинка

Todd Hewlin Goliath's Revenge. How Established Companies Turn the Tables on Digital Disruptors

2305.95 руб.
Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.

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Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
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