critical marketing defining the field



Mark Mason Critical Thinking and Learning Mark Mason Critical Thinking and Learning Новинка

Mark Mason Critical Thinking and Learning

2858.59 руб.
By introducing current debates in the field of critical thinking and posing new questions from contributing scholars, Critical Thinking and Learning examines the received wisdom in the field of critical thinking and learning. Examines the different perspectives in the field of critical thinking and learning Provides insights into critical thinking by posing new questions from contributing authors Introduces cross-cultural viewpoints into the dominant 'western'-based educational viewpoint Highlights differences among a variety of thinkers in the field
Lisa Nirell Energize Growth Now. The Marketing Guide to a Wealthy Company Lisa Nirell Energize Growth Now. The Marketing Guide to a Wealthy Company Новинка

Lisa Nirell Energize Growth Now. The Marketing Guide to a Wealthy Company

2381.49 руб.
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the «wealth quotient» in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.
Katie Maingi Online Marketing and its critical success factors Katie Maingi Online Marketing and its critical success factors Новинка

Katie Maingi Online Marketing and its critical success factors

4739 руб.
Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
Andy Bird The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities Andy Bird The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities Новинка

Andy Bird The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities

3975.78 руб.
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Nakayama Thomas K. The Handbook of Critical Intercultural Communication Nakayama Thomas K. The Handbook of Critical Intercultural Communication Новинка

Nakayama Thomas K. The Handbook of Critical Intercultural Communication

18205.1 руб.
The Handbook of Critical Intercultural Communication aims to furnish scholars with a consolidated resource of works that highlights all aspects of the field, its historical inception, logics, terms, and possibilities. A consolidated resource of works that highlights all aspects of this developing field, its historical inception, logics, terms, and possibilities Traces the significant historical developments in intercultural communication Helps students and scholars to revisit, assess, and reflect on the formation of critical intercultural communication studies Posits new directions for the field in terms of theorizing, knowledge production, and social justice engagement
Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Новинка

Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments

3176.65 руб.
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.
Kelly Clarkson Critical Success Factors of Online Marketing Campaign Kelly Clarkson Critical Success Factors of Online Marketing Campaign Новинка

Kelly Clarkson Critical Success Factors of Online Marketing Campaign

4477 руб.
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful for organizations that operate in today's environment. In the same way, techniques that are currently used in today's environment shall not be useful after 50 to 60 years (Kotler and Keller, 2012). Unless marketing activities are planned based on present market conditions, it is not possible for organizations to reach wide-range of customers that spread across the world. As there are no boundaries in the target markets of most of the organizations, organizations have to use the combination of both traditional and online marketing methods. While traditional marketing methods such as print, radio or television marketing primarily restricted to tap domestic customers, it is online marketing strategy that helps organizations to reach customers, who spread across the world, with minimum marketing budget. Online marketing is the process of sending marketing communications and advertis...
Dietmar Plenz Criticality in Neural Systems Dietmar Plenz Criticality in Neural Systems Новинка

Dietmar Plenz Criticality in Neural Systems

16423.33 руб.
Leading authorities in the field review current experimental and theoretical knowledge on criticality and brain function. The book begins by summarizing experimental evidence for criticality and self-organized criticality in the brain. Subsequently, important breakthroughs in modeling of critical neuronal circuits and how to establish self-organized criticality in the brain are described. A milestone publication, defining upcoming directions of research in this new fi eld and set to become the primary source of information on the brain and criticality.
Luke Ike Marketing. Traditional, Digital and Integrated Luke Ike Marketing. Traditional, Digital and Integrated Новинка

Luke Ike Marketing. Traditional, Digital and Integrated

2212 руб.
This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.
Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Новинка

Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

1984.58 руб.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Kaludewa Sujeewa De Silva and Xun Xu Graphene/ graphene oxide doped Magnesium diboride superconductors Kaludewa Sujeewa De Silva and Xun Xu Graphene/ graphene oxide doped Magnesium diboride superconductors Новинка

Kaludewa Sujeewa De Silva and Xun Xu Graphene/ graphene oxide doped Magnesium diboride superconductors

4749 руб.
Owing to the high critical temperature (Tc) of 40 K, intrinsically “weak-link” free grain boundaries, and low fabrication cost, MgB2 is believed to be promising for replacing conventional low Tc superconductors in many cryogen- free applications. Nevertheless, its rapid drop in critical current under applied magnetic field and low critical field exclude it from many industrial applications where a high critical current density (Jc) under high magnetic field is required. Many studies have shown that carbon containing dopants are effective means to enhance the field dependence of Jc and the upper critical field (Hc2) of MgB2. This book describes extensive research efforts towards the improvement of the superconducting properties of MgB2 through graphene/ graphene oxide doping and explains the improvements in relation to the electromagnetic behaviour. This book further describes experimental details of graphene/graphene oxide production techniques. Therefore, this book should be of interest to a broad range of multidisciplinary researchers dealing with graphene, MgB2 superconductor, and their performances.
Mathew Sweezey Marketing Automation For Dummies Mathew Sweezey Marketing Automation For Dummies Новинка

Mathew Sweezey Marketing Automation For Dummies

1788.44 руб.
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Levine Robert S. A Companion to American Literary Studies Levine Robert S. A Companion to American Literary Studies Новинка

Levine Robert S. A Companion to American Literary Studies

17891.01 руб.
A Companion to American Literary Studies addresses the most provocative questions, subjects, and issues animating the field. Essays provide readers with the knowledge and conceptual tools for understanding American literary studies as it is practiced today, and chart new directions for the future of the subject. Offers up-to-date accounts of major new critical approaches to American literary studies Presents state-of-the-art essays on a full range of topics central to the field Essays explore critical and institutional genealogies of the field, increasingly diverse conceptions of American literary study, and unprecedented material changes such as the digital revolution A unique anthology in the field, and an essential resource for libraries, faculty, graduate students, and advanced undergraduates
Mensch Andrea A Companion to German Cinema Mensch Andrea A Companion to German Cinema Новинка

Mensch Andrea A Companion to German Cinema

4528.41 руб.
A Companion to German Cinema offers a wide-ranging collection of essays demonstrating state-of-play scholarship on German cinema at a time during which cinema studies as well as German cinema have once again begun to flourish. Offers a careful combination of theoretical rigor, conceptual accessibility, and intellectual inclusiveness Includes essays by well-known writers as well as up-and-coming scholars who take innovative critical approaches to both time-honored and emergent areas in the field, especially regarding race, gender, sexuality, and (trans)nationalism Distinctive for its contemporary relevance, reorienting the field to the global twenty-first century Fills critical gaps in the extant scholarship, opening the field onto new terrains of critical engagement
Valentine Cunningham Victorian Poets. A Critical Reader Valentine Cunningham Victorian Poets. A Critical Reader Новинка

Valentine Cunningham Victorian Poets. A Critical Reader

10337.03 руб.
Victorian Poets: A Critical Reader features a collection of critical essays focusing on various aspects of Victorian-era poetry from the 1830s to the 1890s. Presents key criticism on Victorian poetry Features contributions from a variety of scholars in the field Illustrates the full range of critical approaches to the Victorian poets, including attention to texts, words, forms, modes, and sub-genres Offers fresh reinterpretations, many driven by contemporary ideological interests, including gender questions, selfhood, and body issues
Tevflik Dalgic, Tulay Yeniceri, Tevfik Dalgic Customer-Oriented Marketing Strategy. Theory and Practice Tevflik Dalgic, Tulay Yeniceri, Tevfik Dalgic Customer-Oriented Marketing Strategy. Theory and Practice Новинка

Tevflik Dalgic, Tulay Yeniceri, Tevfik Dalgic Customer-Oriented Marketing Strategy. Theory and Practice

4502 руб.
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
David Dwight, Terry Grapentine, David Soorholtz Critical Thinking for Marketers, Volume I. Learn How to Think, Not What to Think David Dwight, Terry Grapentine, David Soorholtz Critical Thinking for Marketers, Volume I. Learn How to Think, Not What to Think Новинка

David Dwight, Terry Grapentine, David Soorholtz Critical Thinking for Marketers, Volume I. Learn How to Think, Not What to Think

4477 руб.
All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument's conclusion. In marketing, these "conclusions" are normative decisions about what an organization should do, for example, raise prices by five percent, add a new sales territory or, perhaps, change the marketing communications mix to invest more in digital and less in print. The premises are the rationale behind why the organization should take such actions. Critical Thinking for Marketers: Learn How to Think, Not What to Think provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments-deductive and inductive-and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies-or errors in reasoning-that marketers should avoid. Additionally, the authors' several "Think Better" discussions examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.
Ghorab Mohammed Abdelrahman Online Mobile Marketing Between International Opportunities . Threats Ghorab Mohammed Abdelrahman Online Mobile Marketing Between International Opportunities . Threats Новинка

Ghorab Mohammed Abdelrahman Online Mobile Marketing Between International Opportunities . Threats

7402 руб.
China Mobile users exceed 1.23 Billion and the population is more than 1.365.230 billion, with high market entry for the foreign western Businesses due to low labor cost and cheap production costs, but for every location there are different marketing tools, and for every culture there is a methodology for promoting or advertising for different products or services and due to the various market matrix model of the Chinese Market. The main question any foreign western businesses need to answer in China is "How to develop the marketing methodology and affinity with minimum cost and maximum penetration power?" This Research is: Trying to Find out the most effective and efficient method that we can use to penetrate the Chinese social network for marketing as there is no YouTube or Facebook or twitter So, in this study I intended to discuss more about online marketing in China, especially using Smartphones in Marketing, answering the question why we should use it and what we should do to find better marketing chances in the Chinese market; defining and determining how we can integrate online mobile marketing in marketing strategies and policies.
David Dwight, Terry Grapentine, David Soorholtz Critical Thinking for Marketers, Volume II. Learn How to Think, Not What to Think David Dwight, Terry Grapentine, David Soorholtz Critical Thinking for Marketers, Volume II. Learn How to Think, Not What to Think Новинка

David Dwight, Terry Grapentine, David Soorholtz Critical Thinking for Marketers, Volume II. Learn How to Think, Not What to Think

4577 руб.
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a "concept" is and why it is critical for marketers to develop good concept definitions (e.g., "What is customer satisfaction?"); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, Cognitive Biases and Their Importance, talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You'll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, Conclusions, draws on both Volumes I and II to summarize the book's primary messages with helpful hints on applying your new tools and making better marketing decisions.
Stodnick Jacqueline A Handbook of Anglo-Saxon Studies Stodnick Jacqueline A Handbook of Anglo-Saxon Studies Новинка

Stodnick Jacqueline A Handbook of Anglo-Saxon Studies

12722.5 руб.
Reflecting the profound impact of critical theory on the study of the humanities, this collection of original essays examines the texts and artifacts of the Anglo-Saxon period through key theoretical terms such as ‘ethnicity’ and ‘gender’. Explores the interplay between critical theory and Anglo-Saxon studies Theoretical framework will appeal to specialist scholars as well as those new to the field Includes an afterword on the value of the dialogue between Anglo-Saxon studies and critical theory
Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services Новинка

Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services

4102 руб.
The modern economic world is characterized by a vast number of different customer requirements, products, and variations of products, as well as ideas, meanings, opinions, and arguments. Marketing activities are nowadays embedded in a complex world characterized by a multitude of interdependencies and interrelations between different stakeholders and interest groups.Hitherto, economic systems, and above all marketing strategies, strive to separate concerns in order to control the whole. The development of autonomous and stand-alone marketing concepts in the past reflects this paradigm. To cope with the global and networked conditions of the presence, suitable strategies have to be designed which are able to manage the requirements of transitional relationships.The combination of transverse reason and the open society as well as the conceptual transfer to the field of marketing leads to the concept of reason-oriented marketing. The generic character of reason-oriented marketing is enabled by methodical patterns which presents solutions to selected aspects of the marketing process. These patterns constitute generic blueprints for sample solutions that can be systematically arranged to design a strategic implementation of reasonable thinking within the marketing process. The patterns consider particularly the relationships and interactions between the interest groups of the macro environment, by integrating:-the perception and recognition of needs, interests, and requirements of...
Mike Moore, Peter A Thomas Marketing Multiplied. A real-world guide to Channel Marketing for beginners, practitioners, and executives. Mike Moore, Peter A Thomas Marketing Multiplied. A real-world guide to Channel Marketing for beginners, practitioners, and executives. Новинка

Mike Moore, Peter A Thomas Marketing Multiplied. A real-world guide to Channel Marketing for beginners, practitioners, and executives.

1802 руб.
There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.There were zero books about channel marketing, until now.Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
Veny Ari Sejati Marketing Communication, Direct Marketing, Public Relation and Advertising Veny Ari Sejati Marketing Communication, Direct Marketing, Public Relation and Advertising Новинка

Veny Ari Sejati Marketing Communication, Direct Marketing, Public Relation and Advertising

2039 руб.
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals.This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

5035.41 руб.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Hamid Ashraf and Ramesh V. Dhongde Reading Research Articles Critically and Writing Critically Hamid Ashraf and Ramesh V. Dhongde Reading Research Articles Critically and Writing Critically Новинка

Hamid Ashraf and Ramesh V. Dhongde Reading Research Articles Critically and Writing Critically

6359 руб.
The present book is an attempt to investigate on two important aspects of critical thinking i.e. critical reading and critical writing in the field of English language learning. These two significant skills have been studied through the use of research articles as one of the sources of knowledge in higher education. The Critical Reading and Critical Writing of Research Article's questionnaire, and also the strategy inventory developed are applicable to students of higher education and those interested in assessing and developing critical reading and writing skills. They could be considered as two significant contributions of this study.
Haftom Mezgobo Performance of Agricultural Cooperatives Haftom Mezgobo Performance of Agricultural Cooperatives Новинка

Haftom Mezgobo Performance of Agricultural Cooperatives

5787 руб.
This well organized research project under the title of performance of agricultural cooperatives and their implication on members’ satisfaction was examined the basic managerial, financial, marketing and social roles or functions of agricultural cooperatives. To come up with the insights (results, conclusion and recommendations) the research has used both qualitative and quantitative data from primary and secondary sources with appropriate analytical tools for each cooperative performance indicators such as document analysis for managerial performance, ratio analysis for financial performance, marketing margin and variance analysis for marketing performance and econometric analysis for social performances. Moreover, the secondary data were supported by first hand investigated, analyzed and tested data (descriptive and econometric models). Therefore, I strongly recommend that all academicians and practitioners in business field in general and cooperatives field in particular to purchase this convenient hand book from the highly regarded academic publisher LAP.
Denise Ward Defining Moments. My Journey Back to God Denise Ward Defining Moments. My Journey Back to God Новинка

Denise Ward Defining Moments. My Journey Back to God

1102 руб.
Our lives are full of defining moments. These moments help determine the course our paths take. This is the story of how a self-proclaimed agnostic faced her ultimate defining moment, let go of the reins, and found her way back to God.
Mark Pollard Salesforce Marketing Cloud For Dummies Mark Pollard Salesforce Marketing Cloud For Dummies Новинка

Mark Pollard Salesforce Marketing Cloud For Dummies

1788.44 руб.
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Roman Keilhacker A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium Roman Keilhacker A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium Новинка

Roman Keilhacker A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

6102 руб.
Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined expertise of both disciplines. Due to direct marketing’s success it is now the basis for various subdisciplines. Database marketing, relationship marketing, one-to-one marketing, integrated marketing, and others all offer interesting extensions and variations of direct marketing’s basic techniques. More and more companies, in Europe and the United States, are using direct marketing as one part of their overall marketing mix. But even with enormous advances in analytical and computer capabilities, many direct marketing attempts fail to achieve their potential or, worse, fail to work at all due to a misunderstanding of their advantages and disadvantages. Therefore the aim of this thesis will be to examine the characteristics of direct mail, outbound telemarketing...
Jenny Haberer International Marketing Plan - Madame Tussauds Jenny Haberer International Marketing Plan - Madame Tussauds Новинка

Jenny Haberer International Marketing Plan - Madame Tussauds

1627 руб.
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Anglia Ruskin University, language: English, abstract: The Merlin Entertainments Group is the second biggest visitor attractions operator world wide, since their partnership with the Tussauds Group in 2007. Their vision is to become world leader in branded entertainment.This report presents a devised marketing plan for a further roll-out of Madame Tussauds in Paris by 2010, bringing Madame Tussauds back to her country of origin- France, the world's number one tourist destination in terms of visitor numbers. Theory from the field of International Marketing Planning is applied to a particular case, serving as a good example of marketing in practice.
Imre Szeman A Companion to Critical and Cultural Theory Imre Szeman A Companion to Critical and Cultural Theory Новинка

Imre Szeman A Companion to Critical and Cultural Theory

12700.61 руб.
This Companion addresses the contemporary transformation of critical and cultural theory, with special emphasis on the way debates in the field have changed in recent decades. Features original essays from an international team of cultural theorists which offer fresh and compelling perspectives and sketch out exciting new areas of theoretical inquiry Thoughtfully organized into two sections – lineages and problematics – that facilitate its use both by students new to the field and advanced scholars and researchers Explains key schools and movements clearly and succinctly, situating them in relation to broader developments in culture, society, and politics Tackles issues that have shaped and energized the field since the Second World War, with discussion of familiar and under-theorized topics related to living and laboring, being and knowing, and agency and belonging
Chris Treadaway Facebook Marketing. An Hour a Day Chris Treadaway Facebook Marketing. An Hour a Day Новинка

Chris Treadaway Facebook Marketing. An Hour a Day

1987.23 руб.
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Christoph Müller Social Media Marketing Christoph Müller Social Media Marketing Новинка

Christoph Müller Social Media Marketing

2727 руб.
Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these processes. Furthermore, the paper deals with the concept of customer relationship management, applicable online marketing techniques and the way social media can be integrated in an organisation's marketing activities in terms of customer acquisition, retention and extension. Notions of the potential of social media marketing in the hotel industry are set in context with online marketing best practice and theoretical assumptions to identify possible contradictions and knowledge gaps.
Krista Neher Visual Social Marketing For Dummies Krista Neher Visual Social Marketing For Dummies Новинка

Krista Neher Visual Social Marketing For Dummies

1655.91 руб.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
David Hunter A. A Practical Guide to Critical Thinking. Deciding What to Do and Believe David Hunter A. A Practical Guide to Critical Thinking. Deciding What to Do and Believe Новинка

David Hunter A. A Practical Guide to Critical Thinking. Deciding What to Do and Believe

5562.12 руб.
A thoroughly updated introduction to the concepts, methods, and standards of critical thinking, A Practical Guide to Critical Thinking: Deciding What to Do and Believe, Second Edition is a unique presentation of the formal strategies used when thinking through reasons and arguments in many areas of expertise. Pursuing an interdisciplinary approach to critical thinking, the book offers a broad conception of critical thinking and explores the practical relevance to conducting research across fields such as, business, education, and the biological sciences. Applying rigor when necessary, the Second Edition maintains an informal approach to the fundamental core concepts of critical thinking. With practical strategies for defining, analyzing, and evaluating reasons and arguments, the book illustrates how the concept of an argument extends beyond philosophical roots into experimentation, testing, measurement, and policy development and assessment. Featuring plenty of updated exercises for a wide range of subject areas, A Practical Guide to Critical Thinking Deciding What to Do and Believe, Second Edition also includes: Numerous real-world examples from many fields of research, which reflect the applicability of critical thinking in everyday life New topical coverage, including the nature of reasons, assertion and supposing, narrow and broad definitions, circumstantial reasons, and reasoning about causal claims Selected answers to various exercises to provide readers with instantaneous feedback to support and extend the lessons A Practical Guide to Critical Thinking Deciding What to Do and Believe, Second Edition is an excellent textbook for courses on critical thinking and logic at the undergraduate and graduate levels as well as an appropriate reference for anyone with a general interest in critical thinking skills.
Debra Zahay Digital Marketing Management. A Handbook for the Current (or Future) CEO Debra Zahay Digital Marketing Management. A Handbook for the Current (or Future) CEO Новинка

Debra Zahay Digital Marketing Management. A Handbook for the Current (or Future) CEO

4514 руб.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Mack Robert L. Critical Media Studies. An Introduction Mack Robert L. Critical Media Studies. An Introduction Новинка

Mack Robert L. Critical Media Studies. An Introduction

5085.02 руб.
Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way Features a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contexts Offers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviors Delivers up-to-date media references that resonate with today’s undergraduates Updated with more global examples for broader appeal Enhanced online resources, including PowerPoint slides, test bank, study guides and sample assignments, available upon publication at www.wiley.com/go/criticalmediastudies
Thomas Tymoczko Sweet Reason. A Field Guide to Modern Logic Thomas Tymoczko Sweet Reason. A Field Guide to Modern Logic Новинка

Thomas Tymoczko Sweet Reason. A Field Guide to Modern Logic

5419.07 руб.
Sweet Reason: A Field Guide to Modern Logic, 2nd Edition offers an innovative, friendly, and effective introduction to logic. It integrates formal first order, modal, and non-classical logic with natural language reasoning, analytical writing, critical thinking, set theory, and the philosophy of logic and mathematics. An innovative introduction to the field of logic designed to entertain as it informs Integrates formal first order, modal, and non-classical logic with natural language reasoning, analytical writing, critical thinking, set theory, and the philosophy of logic and mathematics Addresses contemporary applications of logic in fields such as computer science and linguistics A web-site (www.wiley.com/go/henle) linked to the text features numerous supplemental exercises and examples, enlightening puzzles and cartoons, and insightful essays
Sarah Hündgen Marketing flops. Typology and cases Sarah Hündgen Marketing flops. Typology and cases Новинка

Sarah Hündgen Marketing flops. Typology and cases

3577 руб.
Bachelor Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The aim of this thesis is to come up with a typology of marketing flop areas. Therefore I will present 90 marketing failures and analyze them in regard to the obvious and less obvious reasons for the failure.1 Furthermore, the case studies will be categorized according to the marketing function in which the mistake occurred. I will then present characteristics common to the cases in each category. To ease the accessibility of the text, references will only appear in the tables integrated into the section. In the second part of this thesis, three cases will be analyzed in-depth concerning how the decisions causing the marketing mistake were made. Therefore I will provide a summary of the decision in question as well as of its objectives and consequences, to then retrace the different steps that lead to the wrong decision. For each of these cases, I will also outline how the failure could have been prevented. Finally, I will shortly summarize the most important results of my research. I will also mention which limitations I encountered while preparing this thesis, and suggest further questions that, in my mind, are relevant to research in the field of marketing flops.
Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Новинка

Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage

1656.58 руб.
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Choudhury Suparna Critical Neuroscience. A Handbook of the Social and Cultural Contexts of Neuroscience Choudhury Suparna Critical Neuroscience. A Handbook of the Social and Cultural Contexts of Neuroscience Новинка

Choudhury Suparna Critical Neuroscience. A Handbook of the Social and Cultural Contexts of Neuroscience

17891.01 руб.
Critical Neuroscience: A Handbook of the Social and Cultural Contexts of Neuroscience brings together multi-disciplinary scholars from around the world to explore key social, historical and philosophical studies of neuroscience, and to analyze the socio-cultural implications of recent advances in the field. This text’s original, interdisciplinary approach explores the creative potential for engaging experimental neuroscience with social studies of neuroscience while furthering the dialogue between neuroscience and the disciplines of the social sciences and humanities. Critical Neuroscience transcends traditional skepticism, introducing novel ideas about ‘how to be critical’ in and about science.
Karol Götz Comparison of aircraft manufacturers marketing processes Karol Götz Comparison of aircraft manufacturers marketing processes Новинка

Karol Götz Comparison of aircraft manufacturers marketing processes

5114 руб.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Žilina, language: English, abstract: The purpose of the thesis is to compare and explain processes related to aircraft sales in aircraft manufacturers´ marketing departments of large and small aircraft producers in practice and on examples. Due to complexity of marketing processes which are performed by large manufacturers it was decided to dedicate to this processes the practical part of the thesis, and because of that the case study is focused on these processes. The reason for this research is the fact that there are no other theses, literature or materials for students that comprehensively describe and compare processes inside marketing departments. It was decided to study processes used by small and large aircraft manufacturers´ marketing departments. Detailed search of the literature available did not yield desired results in terms of needed information and before it was decided to contact professionals from the aircraft manufacturer marketing field and use personal experience of the author in the subject under study. To be able handle the subject properly and sufficiently it was necessary to use different kinds of information resources and cooperate with senior analysts from the industry. After data gathering and comparison it had been found that there are extraordinary differences between large and small aircraft manufacturers´ m...
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

2319.21 руб.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Stefanie Aulenbach An international marketing strategy for Black Sheep Brewery in Australia Stefanie Aulenbach An international marketing strategy for Black Sheep Brewery in Australia Новинка

Stefanie Aulenbach An international marketing strategy for Black Sheep Brewery in Australia

2002 руб.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction"International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives."(Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation.According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market:1. Defining the problem2. Analysing the situation3. getting problem-specific data4. Interpreting the data5. Solving the problemIn order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.
Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Новинка

Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment

2120.42 руб.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
John Arnold Web Marketing All-in-One For Dummies John Arnold Web Marketing All-in-One For Dummies Новинка

John Arnold Web Marketing All-in-One For Dummies

2318.54 руб.
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Jim Sterne Artificial Intelligence for Marketing. Practical Applications Jim Sterne Artificial Intelligence for Marketing. Practical Applications Новинка

Jim Sterne Artificial Intelligence for Marketing. Practical Applications

3309.84 руб.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Avinash Malshe, Wim Biemans Improving Sales and Marketing Collaboration. A Step-by-Step Guide Avinash Malshe, Wim Biemans Improving Sales and Marketing Collaboration. A Step-by-Step Guide Новинка

Avinash Malshe, Wim Biemans Improving Sales and Marketing Collaboration. A Step-by-Step Guide

4464 руб.
Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing i...
Michael Lang Conjoint Analysis in Marketing Research Michael Lang Conjoint Analysis in Marketing Research Новинка

Michael Lang Conjoint Analysis in Marketing Research

1889 руб.
Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, comment: Diese Seminararbeit wurde im Rahmen des berufsbegleitenden Master-Studiengangs "Wirtschaftsinformatik" erstellt. , abstract: "Conjoint analysis has become one of today's most widelyused marketing research tools.It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors."(Orme, 2010, p. 7)The author Orme (2010, p. 7) emphasises in his book the growing popularity of conjoint analysis in marketing research. According to Orme (2010, p. 1) the consumer preferences are changing constantly with an increasing speed. Therefore many marketing managers ask themselves, how they could asses client preferences? Which product characteristics are most important to the customer and what price brings the maximum profit?From Wilcox's (2003, p. 1) point of view conjoint analysis gives answers to these most critical questions of marketing research. The conjoint analysis is a marketing research technique designed to help managers determine the value system of clients and potential customers (Wilcox, 2003, p. 1). Introduced as a fundamental measurement method by the mathematical psychologists Luce and Tukey (1964, p. 1) more than forty years ago, conjoint analysis presents combination of features in pr...
Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry Новинка

Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser Marketing Strategies in Food Retailing Industry

7277 руб.
Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.
Cambridge English for Marketing (+ CD-ROM) Cambridge English for Marketing (+ CD-ROM) Новинка

Cambridge English for Marketing (+ CD-ROM)

1707 руб.
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Mohammednour Eltahir Modern Attitudes in Marketing Mohammednour Eltahir Modern Attitudes in Marketing Новинка

Mohammednour Eltahir Modern Attitudes in Marketing

4017 руб.
The marketing arena fertile ground for the study, as characterized by his dynamism, the show permanently and continuously many of the ideas and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction better and a high degree. Has appeared many of the trends that are interested and working to develop marketing activity in different marketing activities used in installations such as trends and internal marketing concepts - relationship Marketing - international Marketing - Marketing - Marketing environmental (green) - network marketing - TQM - competitive advantage - knowledge management marketing.
Jean-Paul Louis Control of Synchronous Motors Jean-Paul Louis Control of Synchronous Motors Новинка

Jean-Paul Louis Control of Synchronous Motors

17413.92 руб.
Synchronous motors are indubitably the most effective device to drive industrial production systems and robots with precision and rapidity. Their control law is thus critical for combining at the same time high productivity to reduced energy consummation. As far as possible, the control algorithms must exploit the properties of these actuators. Therefore, this work draws on well adapted models resulting from the Park’s transformation, for both the most traditional machines with sinusoidal field distribution and for machines with non-sinusoidal field distribution which are more and more used in industry. Both, conventional control strategies like vector control (either in the synchronous reference frame or in the rotor frame) and advanced control theories like direct control and predictive control are thoroughly presented. In this context, a significant place is reserved to sensorless control which is an important and critical issue in tomorrow’s motors.
Foundations of Marketing Foundations of Marketing Новинка

Foundations of Marketing

6810 руб.
Foundations of Marketing provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 10Ps with the inclusion of Psychology, Performance and Packaging. There are also discussions on the debate between the marketing mix and the relationship marketing schools of thought, competitive intelligence, marketing research, branding and the strategic implications of marketing.
Critical Qualitative Research in Social Education Critical Qualitative Research in Social Education Новинка

Critical Qualitative Research in Social Education

6314 руб.
Critical qualitative research informs social education through a lens that ensures the investigation of issuesin education tied to power and privilege, ultimately leading to advocacy and activism. The concept ofcritical is increasingly challenged in this age of neoliberal reform; nevertheless, critical impliesquestioning, investigating and challenging in terms of equity and social justice, leading to criticalconsciousness (Freire, 1970). While we resist defining social education, as hopefully these ideas / conceptsare fluid, the idea stems from a continual analysis and synthesis of critical theory/ critical pedagogy, mediaand cultural studies, social reconstruction / social justice, and social studies education framed by culturallyresponsive pedagogy. A social education take on critical qualitative research thus suggests multiple truthsand perspectives and focuses on questions rather than answers.While many have written on qualitative educational research and some have attempted to integrate criticalpedagogy and qualitative research, few have explored the specific idea of social education and criticalqualitative research. A major issue is that social education claims that there are no set procedures, scriptedapproaches, or narrow definitions as to the possibilities of research endeavors. Social education researchersmake the process and investigation their own and adapt questions, procedures, methods, and strategiesthroughout the experience. This reflects an ever changing crit...
Stuart A. Rice Advances in Chemical Physics Stuart A. Rice Advances in Chemical Physics Новинка

Stuart A. Rice Advances in Chemical Physics

22853.01 руб.
The Advances in Chemical Physics series provides the chemical physics field with a forum for critical, authoritative evaluations of advances in every area of the discipline. • This is the only series of volumes available that presents the cutting edge of research in chemical physics. • Includes contributions from experts in this field of research. • Contains a representative cross-section of research that questions established thinking on chemical solutions • Structured with an editorial framework that makes the book an excellent supplement to an advanced graduate class in physical chemistry or chemical physics
Stuart A. Rice Advances in Chemical Physics Stuart A. Rice Advances in Chemical Physics Новинка

Stuart A. Rice Advances in Chemical Physics

15106.96 руб.
The Advances in Chemical Physics series provides the chemical physics field with a forum for critical, authoritative evaluations of advances in every area of the discipline. This volume explores the following topics: Thermodynamic Perturbation Theory for Associating Molecules Path Integrals and Effective Potentials in the Study of Monatomic Fluids at Equilibrium Sponteneous Symmetry Breaking in Matter Induced by Degeneracies and Pseudogeneracies Mean-Field Electrostatics Beyond the Point-Charge Description First Passage Processes in Cellular Biology Theoretical Modeling of Vibrational Spectra and Proton Tunneling in Hydroen-Bonded Systems
Stuart A. Rice Advances in Chemical Physics Stuart A. Rice Advances in Chemical Physics Новинка

Stuart A. Rice Advances in Chemical Physics

22853.01 руб.
The Advances in Chemical Physics series provides the chemical physics field with a forum for critical, authoritative evaluations of advances in every area of the discipline. • This is the only series of volumes available that presents the cutting edge of research in chemical physics. • Includes contributions from experts in this field of research. • Contains a representative cross-section of research that questions established thinking on chemical solutions • Structured with an editorial framework that makes the book an excellent supplement to an advanced graduate class in physical chemistry or chemical physics
Yacine Chemssi Health-oriented Marketing Strategies and their Impact on the Consumers Yacine Chemssi Health-oriented Marketing Strategies and their Impact on the Consumers Новинка

Yacine Chemssi Health-oriented Marketing Strategies and their Impact on the Consumers

4419 руб.
Today, both facts and figures show that people need healthy eating more than ever before. Therefore; in today's business, the concept of health-oriented marketing strategies is considered a smart emerging idea for firms to achieve very high business performance through adopting such strategies to target the needs of the customers. This tentative critical and analytical study aims to examine the use of health-oriented marketing strategies in today's food retailing. In fact, it critically evaluates the efficiency of such strategies both in relation to successful business performance achievement and customer loyalty. Taking the UK's largest food retailer, Tesco, as a case study; analysis has been undertaken in the light of a variety of Consumer Buying Process Models and various Customer Buying Behaviour Models so that to better understand this concept.
Bob Pritchard Kick Ass Business and Marketing Secrets. How to Blitz Your Competition Bob Pritchard Kick Ass Business and Marketing Secrets. How to Blitz Your Competition Новинка

Bob Pritchard Kick Ass Business and Marketing Secrets. How to Blitz Your Competition

1653.26 руб.
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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