customer service intelligence



Jie Wu IMPROVE CUSTOMER SATISFACTION IN A STRUCTURAL WAY Jie Wu IMPROVE CUSTOMER SATISFACTION IN A STRUCTURAL WAY Новинка

Jie Wu IMPROVE CUSTOMER SATISFACTION IN A STRUCTURAL WAY

Business excellence is all about enabling the organization to give the customer what he wants when he wants it, everywhere, every time, but profitably. Customer service intelligence is supporting this business to transform the company into more efficient and effective regarding all areas of operational and process intelligence on the way to "Most Highly Regarded Service Company". These challenges are ahead of the service company. Based on extensive research and rich with vivid example of T-Mobile Netherlands, this book helps company identify the true customer needs and what the customer really values, putting the right measures behind it, and executing against these measures in excellence. It also makes management aware of the complexity of measuring customer satisfaction and tremendous impact due to the key performance indicators. This leads to an introduction of a brand new performance planning tool that is very likely to benefit mobile phone companies in after-sales activities, or any corporation that may be considering engaging the customer experience in a continuous-improvement process for marketing efforts.
Shahrukh Salman Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction Shahrukh Salman Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction Новинка

Shahrukh Salman Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction

The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.
John R. DiJulius III The Best Customer Service Quotes Ever Said John R. DiJulius III The Best Customer Service Quotes Ever Said Новинка

John R. DiJulius III The Best Customer Service Quotes Ever Said

Become a Customer Service Revolutionary!John R. DiJulius III has raised the bar for what it means to deliver world-class customer service. Now, with this indispensable book, you can too! DiJulius has combined the most inspiring quotes on how to best connect with customers and employees with a user-friendly journal to create the ultimate customer-service handbook. The Best Customer Service Quotes Ever Said uses the powerful and motivational words from world-renowned experts to inspire greatness and revolutionize how you interact with customers. This book is the perfect guide to taking customer interactions to the next level, and it provides expert wisdom to bring the customer service revolution to you.
Dennis Snow Unleashing Excellence. The Complete Guide to Ultimate Customer Service Dennis Snow Unleashing Excellence. The Complete Guide to Ultimate Customer Service Новинка

Dennis Snow Unleashing Excellence. The Complete Guide to Ultimate Customer Service

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A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine «leadership actions» that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.
Mario Martinez, Bob Hobbi Building a Customer Service Culture. The Seven Serviceelements of Customer Success (PB) Mario Martinez, Bob Hobbi Building a Customer Service Culture. The Seven Serviceelements of Customer Success (PB) Новинка

Mario Martinez, Bob Hobbi Building a Customer Service Culture. The Seven Serviceelements of Customer Success (PB)

The tenets of excellent customer service are central to any organization thatcreates or delivers products or services In fact, excellent customer service is abigger differentiator today than it was twenty years ago. Customers are hungryfor good service; they are hungry to establish long-term relationships with thosewho provide not only a one-time solution but serve as a long-term resource.There is a problem, however. Organizations and the people who work withinthem have difficulty implementing the principles of customer service. The vastmajority of books and training materials on customer service teach the concepts,but do not provide the tools to implement them. In Building a Customer ServiceCulture, we take you on an enjoyable journey where you will learn about thefoundational principles of customer service and acquire the tools to implement those principles. Theseapplication tools will help make you more successful in your job and simultaneously contribute to an enhancedservice culture in your organization. In the pages that follow, we blend classic knowledge with new informationto create valuable insights about how to make customer service a sustainable competitive advantage in your joband for your organization.
Errol Allen Keys to Delivering Amazing Customer Service Errol Allen Keys to Delivering Amazing Customer Service Новинка

Errol Allen Keys to Delivering Amazing Customer Service

Learn basic steps to creating both a customer and employee friendly company from the insights of a consultant who spent 25+ years in Corporate America.Discover why it's important to develop a customer service strategy that focuses on both the external and internal customer.
Kelly McDonald Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand Kelly McDonald Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand Новинка

Kelly McDonald Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand

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Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.
John R. DiJulius, III What's the Secret?. To Providing a World-Class Customer Experience John R. DiJulius, III What's the Secret?. To Providing a World-Class Customer Experience Новинка

John R. DiJulius, III What's the Secret?. To Providing a World-Class Customer Experience

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What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.
Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Новинка

Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!

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Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers «happy birthday.» They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience Новинка

Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience

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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Robert E. Levinson Customer Service Savvy. The Key to Your Business Success Robert E. Levinson Customer Service Savvy. The Key to Your Business Success Новинка

Robert E. Levinson Customer Service Savvy. The Key to Your Business Success

This book is about all forms of interpersonal relationships—which we commonly call customer service—whether your company is a doctor’s office, retail store, restaurant, law firm, nonprofit organization or any other business. Even if you generally rely on social media, texting or email for basic communication, eventually everything boils down to one human being talking to another human being. I intend this book to be a wake-up call for people. We need to stress the value of good customer service, because good customer service promotes strong relationships and complements sound business strategies. Learn to be successful in your business relationships and you will be successful in your business.
Frank Eliason At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques Frank Eliason At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques Новинка

Frank Eliason At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques

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A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it. Explains how to create a culture of empowered employees who understand the value of a great customer experience Advises on the need to communicate that experience to their customers and potential customers Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world,' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships At Your Service will appeal to leaders, managers, business owners, customer service professionals, and anyone who wants to learn how to add value to their organization.
Gary Johnson Wowed. Using The Principles Of Wow To Create Incredible Customer Service Gary Johnson Wowed. Using The Principles Of Wow To Create Incredible Customer Service Новинка

Gary Johnson Wowed. Using The Principles Of Wow To Create Incredible Customer Service

Wowed is an easy to read book designed to provide real world, specific examples of how to provide world class customer service that can grow your business by double digits each year. After reading this book, you will be armed with many great concepts that you can implement immediately!
Ann Thomas Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback Ann Thomas Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback Новинка

Ann Thomas Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback

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Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer Expectations Embrace and implement The RATER Factors Define who you are and what you offer Become E.T.D.B.W. (Easy To Do Business With) Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong All you need is to Pay Attention!
Kevin Robson Service-Ability. Create a Customer Centric Culture and Achieve Competitive Advantage Kevin Robson Service-Ability. Create a Customer Centric Culture and Achieve Competitive Advantage Новинка

Kevin Robson Service-Ability. Create a Customer Centric Culture and Achieve Competitive Advantage

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Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of ‘service’ where the relationship between an organization and the customer is an integral part of the ‘product’ offering. The nation is suffering from a widespread lack of truly customer-satisfying service. We lack the very thing that we need to make this new paradigm work efficiently: service-ability. Organizations of all kinds are facing high customer churn, serious customer antagonism, loss of consumer confidence and plummeting customer satisfaction. Research shows that totally satisfying the customer is the only thing that will secure loyalty and offer significant competitive advantage. Yet still, on a daily basis we encounter service that frustrates us. Whilst the emergence of technology has no doubt brought efficiency to many areas of business activity, including the third sector, it has led to the standardised and indifferent service we regularly receive. We appear to have lost sight that people do business with people. Through efficient technology, our organisations may be serviceable but they are not service able. The arrival of Generation Y and the developments in social media, provide businesses with a whole new way to engage with their customers, but also provide a new way for customers to rate companies, products and services: not always in a positive manner. ‘Like’ or ‘#Fail’ have become part of our social language. Organizations that refocus on the need to treat customers in a way that satisfies them, and not the technology, will have better customer retention, lower costs of replacement and will build their brand value through better reputations. Service-Ability delves deeply into these areas to show how today’s managers need to re-think the way we structure, manage, lead and organize our companies to achieve total ‘customer-centric’ work cultures that develop lasting relationships with customers.
Martin Hill-Wilson Delivering Effective Social Customer Service. How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation Martin Hill-Wilson Delivering Effective Social Customer Service. How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation Новинка

Martin Hill-Wilson Delivering Effective Social Customer Service. How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

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Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing’s R&D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. ‘Delivering Effective Social Customer Service’ is a complete reference for achieving excellence in this new discipline. It caters to both novice and expert. It is perfect source material for service leaders and digital marketers to read together. Every CXO will recognise in the book a blueprint from which to build their next generation organisation. Even ambitious team leaders should snag a copy for instant subject matter expertise kudos! The centre of the book offers an in depth self-assessment of the competencies that matter. The book is jammed full of strategic insight, action lists, best practice tips and interviews. All the resources anyone needs to build a solid strategy and roadmap. Early adopter workshops based on the book have already taken place and will continue to be offered as another way of engaging with the book’s key lessons. An online resource of the reference material is also provided. Options for an online community are under consideration. This book is the first of its kind. A distillation of what has so far been collectively discovered. Then filtered and expanded through the collective experience of two leading authorities on customer service: Carolyn Blunt and Martin Hill-Wilson.
Dr. David Ackah, Makafui R. Agboyi The Impact of Service Quality on Consumer Loyalty Dr. David Ackah, Makafui R. Agboyi The Impact of Service Quality on Consumer Loyalty Новинка

Dr. David Ackah, Makafui R. Agboyi The Impact of Service Quality on Consumer Loyalty

Research Paper (postgraduate) from the year 2013 in the subject Economics - International Economic Relations, grade: A, Atlantic International University (School of Business and Economics), language: English, abstract: The study explores the relationship between service quality and customer satisfaction on customer loyalty with regards to services provided by All Needs Supermarket, located in Takoradi. To achieve the objective of the study, quantitative method was used for the statistical analysis and convenience sampling for selecting customers. The researcher used the self-administered questionnaire as a method for collecting data from the sample consists of 101customers randomly selected from the population frame.The results show that both service quality and customer satisfaction significantly affect the levelof customer loyalty of the customers of All needs supermarket, Takoradi. It was therefore, recommended that staff of All needs supermarket should pay special attention to their service quality and the factors that drive customer satisfaction.
Edward Seymour A Derivation Of Customer Service Edward Seymour A Derivation Of Customer Service Новинка

Edward Seymour A Derivation Of Customer Service

This is a simple view of how to ensure successful engagement with customers and remote teams.
Kenett Ron S. Modern Analysis of Customer Surveys. with Applications using R Kenett Ron S. Modern Analysis of Customer Surveys. with Applications using R Новинка

Kenett Ron S. Modern Analysis of Customer Surveys. with Applications using R

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Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Key features: Provides an integrated, case-studies based approach to analysing customer survey data. Presents a general introduction to customer surveys, within an organization’s business cycle. Contains classical techniques with modern and non standard tools. Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments. Accompanied by a supporting website containing datasets and R scripts. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
Hermann Simon Hidden Champions of the Twenty-First Century. The Success Strategies of Unknown World Market Leaders Hermann Simon Hidden Champions of the Twenty-First Century. The Success Strategies of Unknown World Market Leaders Новинка

Hermann Simon Hidden Champions of the Twenty-First Century. The Success Strategies of Unknown World Market Leaders

Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Cha...
INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT Новинка

INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Bruce Loeffler The Experience. The 5 Principles of Disney Service and Relationship Excellence Bruce Loeffler The Experience. The 5 Principles of Disney Service and Relationship Excellence Новинка

Bruce Loeffler The Experience. The 5 Principles of Disney Service and Relationship Excellence

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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­– the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles – Impression, Connection, Attitude, Response, and Exceptionals – give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the «customer experience» should be for your company, and the changes required to make it happen. The Walt Disney Company is the most recognized name in the world for customer service. The «Disney Experience» draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others. Find «the experience» and what it means to the Organization Learn the five levels of experience, and why most companies fail at it Identify service problems that face every company in the marketplace Utilize the Experience Quotient and apply the I. C.A.R.E. principles Learn how to convert customers to ambassadors who share their story with others Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider's perspective.
Aga Kamilla IT fur Kunden. Qualitatsmanagement bei Customer Relationship Management Aga Kamilla IT fur Kunden. Qualitatsmanagement bei Customer Relationship Management Новинка

Aga Kamilla IT fur Kunden. Qualitatsmanagement bei Customer Relationship Management

Dieses Buch beschäftigt sich konkret mit Qualitätsmanagement im IT-Bereich, wobei speziell auf Customer Relationship Management eingegangen wird.Zu Beginn werden die Grundlagen des IT-Qualitätsmanagement erläutert, um anschließend die Ziele und Problemfelder von IT-QM zu analysieren. Im dritten Kapitel wird ein Grundverständnis der Ziele und Problemfelder des IT-QM vermittelt. Den Ausgangspunkt dieser Betrachtung bildet dabei eine Organisation mit eingeführtem Date Base Marketing, Kundenbindung und CRM System. Als Endergebnis wird ein Konzept dargestellt, das mitzubringende Prozesse wie Date, Deining, Olap, Date Warehouse von CRM und ICRM bei bestehenden IT-QM einbringen kann. Danach wird Business Intelligence erörtert, welches durch ein Konzept Business Intelligence mit QM zur Vorgehensweise einer IT-Einführung abgerundet wird. Abschließend wird ein Fazit für Business Intelligence mit QM und eine Zusammenfassung der CRM Regeln für ein optimales Kundenwissen dargelegt.
Daniel Gurski How Excellent Experiences affect Customer Loyalty Daniel Gurski How Excellent Experiences affect Customer Loyalty Новинка

Daniel Gurski How Excellent Experiences affect Customer Loyalty

Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Maastricht University (School of Business and Economics), language: English, abstract: AbstractThe thesis at hand develops a new scale to measure customer experience quality on the basis of four dimensions: service quality, atmosphere quality, flow quality, and learning quality. The American coffee company Starbucks is used as exemplary case to validate the theory empirically. Product quality is found to be a separate, but related construct to customer experience quality. The author investigates the effect of customer experiences on customer loyalty and finds that customer experience quality indirectly affects customer loyalty intentions through perceived value. The relative importance of customer experience quality for perceived value and in succession customer loyalty intentions is found to be much higher than that of product quality. Moreover, perceived wealth of the customer acts as a moderator and increases the positive effect of customer experience quality on perceived value wheras it weakens the effect of product quality on perceived value. Collectively, the results extend and clarify concepts in the evolving, but inconsistent customer experience literature. The findings enable managers to stage customer experiences more effectively and more efficiently.
Jon Paz Salesforce Service Cloud For Dummies Jon Paz Salesforce Service Cloud For Dummies Новинка

Jon Paz Salesforce Service Cloud For Dummies

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Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing—for your customers and for your company. Salesforce Service Cloud For Dummies is one the first books to focus specifically on Salesforce Service Cloud software. With it, you'll discover how to set up a sophisticated support center for your business in a matter of a few hours. Whether you're a service executive, manager, support agent, or system administrator, you will discover how to maximize usage of Service Cloud through best practices and step-by-step guidelines. This book will help your customer service departments gain a holistic view of the customers they serve, and provide your customers with meaningful, efficient interactions. Examines how to enable your agents to provide efficient service Discusses how to interact with customers through any channel Offers insights on improving internal communication and collaboration Shows how to resolve customer's questions in a timely manner Take advantage of this opportunity to be heard above your competition with the help of Salesforce Service Cloud For Dummies.
Daniel Gurski Customer Experiences Affect Customer Loyalty. An Empirical Investigation of the Starbucks Experience Using Structural Equation Modeling Daniel Gurski Customer Experiences Affect Customer Loyalty. An Empirical Investigation of the Starbucks Experience Using Structural Equation Modeling Новинка

Daniel Gurski Customer Experiences Affect Customer Loyalty. An Empirical Investigation of the Starbucks Experience Using Structural Equation Modeling

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer experience quality which alone is not sufficient to create customer loyalty. The effect of customer experience quality and product quality on customer loyalty intentions is found to be fully mediated by perceived value. Moreover, perceived wealth of the customer acts as a moderator and increases the positive effect of customer experience quality on perceived value whereas it weakens the effect of product quality on perceived value. Collectively, the results extend and clarify concepts in the evolving, but inconsistent customer experience management literature. The findings enable managers to stage customer experiences more effectively and more efficiently.
Denzo Grant Chasing the Fox Denzo Grant Chasing the Fox Новинка

Denzo Grant Chasing the Fox

A successful journalist with connections inthe intelligence service, is sent on an assignment tocover a rebellious insurrection.
Klaus Schöfer Customer Evaluations of Service Failure and Recovery Encounters Klaus Schöfer Customer Evaluations of Service Failure and Recovery Encounters Новинка

Klaus Schöfer Customer Evaluations of Service Failure and Recovery Encounters

Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company’s response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004
Rainer Urbahns Anforderungen an Systeme zur Managementunterstutzung von Service-orientierten Architekturen Rainer Urbahns Anforderungen an Systeme zur Managementunterstutzung von Service-orientierten Architekturen Новинка

Rainer Urbahns Anforderungen an Systeme zur Managementunterstutzung von Service-orientierten Architekturen

Masterarbeit aus dem Jahr 2007 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Universität Leipzig (Institut für Wirtschaftsinformatik), Veranstaltung: Managementsupportsysteme, 44 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Diese Master Thesis hat die Zielsetzung, Anforderungen an Systeme zur Managementunterstützung im Rahmen von Service-orientierten Architekturen zu untersuchen. Zunächst werden die theoretischen Grundlagen von Systemen zur Managementunterstützung und des heute in der Praxis gebräuchlichen Begriffs „Business Intelligence" gesetzt. Es schließt sich die Darstellung der Grundidee von Service-orientierten Architekturen sowohl aus Sicht des Managements als auch aus Sicht der IT an. In der Realisierung werden Konzepte zur Managementunterstützung und der Nutzen, den sie aus Service-orientierten Architekturen ziehen können herausgearbeitet. Kern dieser Arbeit ist die Beschreibung der Defizite heutiger Business Intelligence-Architekturen und eine Bewertung, inwiefern eine Service-orientierte Architektur zur Überwindung dieser beitragen kann. Beispiele aus dem Vertriebsprozess verdeutlichen die Ausführungen dieser Arbeit. Schlüsselwörter: Business Intelligence, Service-orientierte Architekturen, Corporate Performance Management, Business Process Management, Balanced Scorecard This study describes demands on Management Support Systems within Service Oriented Architectures. As a start, theoretical fundamentals of Management Support Sys...
Ben Beiske Loyalty Management in the Airline Industry Ben Beiske Loyalty Management in the Airline Industry Новинка

Ben Beiske Loyalty Management in the Airline Industry

Inhaltsangabe:Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ‘pillars’ are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings from a detailed literature review and a survey show that customers do indeed perceive these issues as vital with regards to their loyalty towards a particular airline. It was found that Customer Service can be regarded as the foundation for Loyalty Management; it can help an airline to gain competitive advantage by setting it apart from its competitors. Frequent Flyer Programs, if implemented and run properly, can provide the customer with added value. As such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining importance among airlines. The number of complaints was shown to be rising gradually, stressing the growing significance of efficient Complaint Management and its strong after-effect on customer loyalty. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 1.1AIM AND OBJECTIVES OF THE REPORT7 1.2TERMINOLOGY9 1.3BACKGROUND INFORMATION: LOYALTY MANAGEMENT9 1.3.1DEFINITIONS9 1.3.2TRADITIONAL MARKETING A...
Kelly E. Middleton, Elizabeth A. Petitt Who Cares. Kelly E. Middleton, Elizabeth A. Petitt Who Cares. Новинка

Kelly E. Middleton, Elizabeth A. Petitt Who Cares.

Who Cares? is a call to arms for all proponents of public schools: administrators, teachers, support staff, and unions. It encourages schools to focus on the most important "R" of all-relationships. Many advocate the importance of relationships in a school, but few articulate how to systematically address it. Who Cares? offers hope with real world customer service examples and practices that have been implemented in one public school district in the battle to win back students. Readers can expect to find a variety of tools and resources, including: . Customer service ideas for all staff members (secretaries, coaches, bus drivers, custodians, cooks) . Home visits best practice checklist (K-12) . 29 ways for teachers to WOW parents and administrators. 10 of the best customer service practices borrowed from the business world and applied to public education An intentional focus on customer service, relationships, and making connections will not only positively impact the culture of your school, but will also result in improved academic achievement.
Rouven Wohlbrück Customer Care Systems of Low Cost Airlines. An Analysis of Ryanair Rouven Wohlbrück Customer Care Systems of Low Cost Airlines. An Analysis of Ryanair Новинка

Rouven Wohlbrück Customer Care Systems of Low Cost Airlines. An Analysis of Ryanair

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Plekhanov Russian University of Economics, course: International Marketing, language: English, abstract: The purpose of this paper is to show how a low cost airline can implement a customer care system into its organizational structure to increase its customer satisfaction. The current paper observes the customer service of the chosen company, which operates in the aviation business sector. As an example I have chosen Ryanair as a low cost airline. In this paper I will at first address the chosen sector and give a brief overview over its specifications. For this I will also differentiate the low cost airlines from the full service airlines to point out the primary strategic thoughts on how to achieve customer satisfaction. Secondly I will briefly describe the low class airline of choice. In this part I will concentrate on a short overview over the airlines organizational structure and financial standing to later determine whether and if where to import a customer care system or new parts of the system, which are currently missing. Thirdly I will make a step by step analyses of the company's current customer care system in regards to its impact on the customer satisfaction. For this I will concentrate on the customer care principles as bespoken in the lectures as well as the customer satisfaction model. I will at last make...
Faizan Khan The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan Faizan Khan The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan Новинка

Faizan Khan The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan

Academic Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.0, Iqra University, course: Thesis 1 & 2, language: English, abstract: Customer equity, this notion was first introduced by in which they argued that the companies and organizations should considered customers as their any other financial asset and like other financial assets they should also be measured and maximized by the management. Later came up with the study on the same topic in more deeper perspective and states the definition of customer equity by uttering that, it is life time values which are discounted of the customers who belongs directly with the company and it is an outline which represents the main business of the firm that is their key business, which separates the identity of the company from others to its customers. The customer equity drivers or retention equity drivers are consist of value, brand and relationship equity. These customers' equity drivers be contingent upon, customer's perception and attitude the brand. In terms of Value equity the customer's perceptions and attitude represents the rational and unbiased situation of the service or a product, which is mainly grounded upon the perception and attitude of the customers towards price of the product or service, its quality and luxury that the customer can enjoy in the market availability of product and service. In terms of Brand equity the situation is ...
Shane Green Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance Shane Green Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance Новинка

Shane Green Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance

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HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY «I LOVE THIS BOOK!» —CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me «When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization.» —MARSHALL GOLDSMITH, executive coach and New York Times bestselling author «Most books on customer service and experience ask leaders to focus on the customer first. Shane turns this notion on its head and makes a compelling case why leaders need to make 'satisfied employees' the priority.» —LISA BODELL, CEO of Futurethink and author of Why Simple Wins «This is a must read for anyone in a customer service-centric industry. Shane explains the path to creating both satisfied customers and satisfied employees.» —CHIP CONLEY, New York Times bestselling author and hospitality entrepreneur The question is not, «does your company have a culture?» The question is, «does your company have a culture that fosters outstanding customer experiences, limits employee turnover, and ensures high performance?» Every executive and manager has a responsibility to positively influence their workplace culture. Culture Hacker gives you the tools and insights to do it with simplicity and style. Culture Hacker explains: Twelve high-impact hacks to improve employee experience and performance How to delight and retain a multi-generational workforce The factors determining whether or not your employees deliver outstanding customer service
Bill Price Your Customer Rules!. Delivering the Me2B Experiences That Today's Customers Demand Bill Price Your Customer Rules!. Delivering the Me2B Experiences That Today's Customers Demand Новинка

Bill Price Your Customer Rules!. Delivering the Me2B Experiences That Today's Customers Demand

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What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of «Me2B»—one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices—and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers.
Tim Ebner Services Management. Conceptualizing and Measuring Customer Perceived Service Quality Tim Ebner Services Management. Conceptualizing and Measuring Customer Perceived Service Quality Новинка

Tim Ebner Services Management. Conceptualizing and Measuring Customer Perceived Service Quality

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, University of Münster (Junior Professorship for Marketing), language: English, abstract: Service Quality is a field of marketing, which stimulated numerous scholars to do theoretical and empirical research on. The SERVQUAL concept first was amongst concepts like The Nordic Model by Grönroos (1984) and The Three-Component Model by Rust and Oliver (1994) and SERVPERF by Cronin and Taylor (1992). After there has been a major debate which role expectations should play for service quality, which primary dimensions should be used to conceptualize and measure it and how service quality has to be integrated in existing marketing theory, newer approaches concentrate either on the depth of these dimensions, further optimization of the integration of service quality into marketing theory or specific factors which might play a role on distinct settings. In a multilevel approach, primary dimensions can be understood as direct antecedents of service quality. Subdimensions are antecedents of the primary dimensions of service quality.This paper deals with the issue, how customer perceived service quality (CPSQ) is supposed to be conceptualized and measured. In order to do this, the first section begins simply with several ideas that came up in literature what factors might influence service quality and how it can be defined. Then the paper i...
Robert Spector The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture Robert Spector The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture Новинка

Robert Spector The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture

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The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry—in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers. Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds—both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's «Best Companies to Work For» and «Most Admired» lists every year since those surveys have been taken. With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer—and your organization must do the same, if it wants to adapt. The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences. 'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.' In this book, readers will find: Suggestions for becoming the Nordstrom of your industry The ten values that define a customer-driven culture Lessons for providing superior service and experience across all channels
Joel Scott Microsoft CRM For Dummies Joel Scott Microsoft CRM For Dummies Новинка

Joel Scott Microsoft CRM For Dummies

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The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service Provides expert tips and tricks to make the software work more effectively Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses
Jeanne Bliss Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine Jeanne Bliss Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine Новинка

Jeanne Bliss Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine

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A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).
Dr. David Ackah, Makafui R. Agboyi The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company Dr. David Ackah, Makafui R. Agboyi The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company Новинка

Dr. David Ackah, Makafui R. Agboyi The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company

Research Paper (postgraduate) from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Atlantic International University (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: In a highly competitive distribution sector, one way to gain competitive advantage is to ensure that the customers are satisfied. It is also a fact that having a good transport system is a great factor to ensure long term services and growth the company. The study is to find the role transportation play in achieving customer satisfaction in the private distribution sector a case study at Ricky Boakye Yiadom Company Limited. Eventually, the results are meant to improve the existing levels of customer satisfaction with the form of transportation. Specifically it seeks to uncover the factors accounting for the level of customer satisfaction in transportation of products. The study reviewed major theoretical area to develop a framework which suggests that customer satisfaction in Distribution Company would be a function of service quality and customer orientation of service employees. The data from the study constituted employees and customers of 35 people and was analyzed through a descriptive statistics. The study reveals that the mode of transportation does not always achieve smooth delivery and satisfaction desired but adds value to the mode of transport. It also shows that delivery times t...
Ray Pelletier It's All About Service. How to Lead Your People to Care for Your Customers Ray Pelletier It's All About Service. How to Lead Your People to Care for Your Customers Новинка

Ray Pelletier It's All About Service. How to Lead Your People to Care for Your Customers

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Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Author Ray Pelletier reveals the vital importance of a happy workforce in creating a happy client. By caring for employees, managers create an environment in which employees can care for customers. This book shows senior leaders, managers, and supervisors how to develop a managerial style that combines teamwork, trust, listening, forethought, and ethics to nurture a happy workforce and improve customer service. Built on the foundations of the servant-leadership model, the book offers effective, easy-to-implement strategies to develop these vital managerial skills. It's All About Service reveals that leaders who care for their people create businesses that care for their clients-and gain an edge over the competition.
Mohsin Akm Impact of employee performance recognition techniques on customer satisfaction in the telecommunication sector of Bangladesh Mohsin Akm Impact of employee performance recognition techniques on customer satisfaction in the telecommunication sector of Bangladesh Новинка

Mohsin Akm Impact of employee performance recognition techniques on customer satisfaction in the telecommunication sector of Bangladesh

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Personnel and Organisation, , language: English, abstract: The telecommunications industry in Bangladesh is a very competitive market. As customer loyalty is always shifting to the service provider whose service is comparatively better, customer satisfaction is a crucial issue to survive in this market. Companies like Grameenphone, Robi, and Airtel have been trying to achieve their goal of increasing customer satisfaction by using performance recognition techniques on their employees. This is due to the fact that only the employees of a company are in a position to improve the customer satisfaction level, since they are in direct or indirect contact with customers. This report will therefore focus on the impact of employee recognition techniques on customer satisfaction in the telecommunication sector of Bangladesh. The report has been divided into two parts. The first part will contain the literature review and the conceptual frame of the study. In the second part, the very crucial part of methodology will be examined. The survey finally will include 30 respondents from whom primary data will be collected. The researcher has also decided to use the convenience sampling method for fulfilling the purpose of this research.
Stefan Schwarzmeier Analyse der Anforderungen an Business Intelligence as a Service (BIaaS) Stefan Schwarzmeier Analyse der Anforderungen an Business Intelligence as a Service (BIaaS) Новинка

Stefan Schwarzmeier Analyse der Anforderungen an Business Intelligence as a Service (BIaaS)

Bachelorarbeit aus dem Jahr 2011 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 2,7, FernUniversität Hagen (Betriebswirtschaftslehre, insbesondere Informationsmanagement), Sprache: Deutsch, Abstract: Auf der einen Seite verändern neue Sourcing Modelle wie etwa Cloud Computing und Application Service Provider (ASP) allmählich den Markt für Informationssysteme. Auf der anderen Seite stellen sowohl die Globalisierung als auch globale Krisen das Management von Unternehmen vor neue Herausforderungen. Zur Unterstützung der Unternehmenssteuerung haben sich BI-Systeme etabliert. Cloud Computing ist ebenso bei vielen IT Entscheidern ein Gesprächsthema. Es stellt sich die Frage, ob und unter welchen Rahmenbedingungen und Einschränkungen sich Business Intelligence mit den Möglichkeiten des Cloud Computing realisieren lässt. In dieser Fragestellung spielen in der Regel unterschiedliche Anforderungen eine Rolle. Organisatorische und rechtliche Vorgaben sind hier ebenso relevant, wie etwa der Funktionsumfang der geforderten BI-Lösung.Ziel dieser Bachelorarbeit ist es, den Business Intelligence as a Service (BIaaS) Ansatz nach funktionalen Anforderungen, Randbedingungen sowie Einschränkungen für die Nutzung eines Cloud BI-Services zu untersuchen. Die Analyse erfolgt hierbei aus der Perspektive der Business Intelligence. Sie soll einen Planungsansatz liefern, um Unternehmen bei der Einführung einer BI as a Service Lösung zu unterstützen.
Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay Новинка

Christina Rüther Are Customers loyal to the Tesco Superstore in Roundhay

Inhaltsangabe:Abstract: Throughout modern marketing literature there is extensive agreement that ‘Customer Loyalty’ is marketing’s newest challenge. Marketing’s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a company’s success any more. Companies need to invest in customer retention programmes to stay competitive. Due to the belief that retaining existing customers is far cheaper than attracting new ones the subject of customer loyalty has become of increasing interest to businesses over the last decade. Theorists argue that loyal customers are more likely to pay an extra price and that their average expenditure will increase over time. In particular in the food retailing industry companies are facing an ever-increasing level of competition due to a high saturation point and low customer switching costs. Growth is only possible by gaining market share from competitors. Under these conditions the effective management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer relationship and customer loyalty marketing found in academic literature. It sets out to explore customer loyalty at UK’s biggest supermarket chain, Tesco plc. A questionnaire was carried ou...
Samuel Szoniecky Collective Intelligence and Digital Archives. Towards Knowledge Ecosystems Samuel Szoniecky Collective Intelligence and Digital Archives. Towards Knowledge Ecosystems Новинка

Samuel Szoniecky Collective Intelligence and Digital Archives. Towards Knowledge Ecosystems

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The digitalization of archives produces a huge mass of structured documents (Big Data). Due to the proactive approach of public institutions (libraries, archives, administrations …), this data is more and more accessible. This book aims to present and analyze concrete examples of collective intelligence at the service of digital archives.
Chip Bell R. Take Their Breath Away. How Imaginative Service Creates Devoted Customers Chip Bell R. Take Their Breath Away. How Imaginative Service Creates Devoted Customers Новинка

Chip Bell R. Take Their Breath Away. How Imaginative Service Creates Devoted Customers

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Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring.» —Seth Godin, author of Purple Cow and Tribes «Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book.» —Colleen Barrett, President Emeritus, Southwest Airlines Company "No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers' breath away. —Howard Beharformer, former president, Starbucks Coffee International.
Military Intelligence Service, War Department Order.of.Battle.of the.German.Army,. April.1943 Military Intelligence Service, War Department Order.of.Battle.of the.German.Army,. April.1943 Новинка

Military Intelligence Service, War Department Order.of.Battle.of the.German.Army,. April.1943

Originally published in 1943 by the Military Intelligence Service, United States War Department. The purpose of this text is to furnish intelligence officers with a detailed picture of the German Army in all its aspects, from the organization of the High Command to the functions of small units and auxiliary services, and to furnish specific data on individual units and commanders. The document is divided into two basic parts- a basic description of the German military establishment (sections I to V) and specific information of the composition of German units and on German commanders (sections VI to VIII). Topics include: the German High Command; basic structure of the German Army; types of small units; other militarized and auxiliary organizations; the German forces in action; glossary of large units; tables of identified units; and a rosters of senior officers.
Cuadra-Sanchez Antonio Quality of Experience Engineering for Customer Added Value Services. From Evaluation to Monitoring Cuadra-Sanchez Antonio Quality of Experience Engineering for Customer Added Value Services. From Evaluation to Monitoring Новинка

Cuadra-Sanchez Antonio Quality of Experience Engineering for Customer Added Value Services. From Evaluation to Monitoring

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The main objective of the book is to present state-of-the-art research results and experience reports in the area of quality monitoring for customer experience management, addressing topics which are currently important, such as service-aware future Internet architecture for Quality of Experience (QoE) management on multimedia applications. In recent years, multimedia applications and services have experienced a sudden growth. Today, video display is not limited to the traditional areas of movies and television on TV sets, but these applications are accessed in different environments, with different devices and under different conditions. In addition, the continuous emergence of new services, along with increasing competition, is forcing network operators and service providers to focus all their efforts on customer satisfaction, although determining the QoE is not a trivial task. This book addresses the QoE for improving customer perception when using added value services offered by service providers, from evaluation to monitoring and other management processes.
Osuji Peter N., Lawrence Japhet Eke The Impact of Customer Service Management on It Function Osuji Peter N., Lawrence Japhet Eke The Impact of Customer Service Management on It Function Новинка

Osuji Peter N., Lawrence Japhet Eke The Impact of Customer Service Management on It Function

Today's business landscape is changing rapidly and Information Technology (IT) solutions that support these businesses are aligning service strategy and targets towards satisfying ever changing business needs. Most companies are now compelled to rely almost on IT for all their business process transactions; especially multinationals. This calls for huge investment in IT and related resources. This is where it becomes imperative for the IT departments to deploy convincing customer satisfaction strategy that will guarantee their continued existence and relevance in these organizations. The book has explored options that will aid IT departments to survive competitions by deploying effective and efficient customer satisfaction strategies that will expose the impact of IT services in business organizations and subsequently convince decision makers to start seeing IT departments as business partners as opposed to cost centers. It makes available great information on how businesses that make customer satisfaction a key operating principle will surpass competition. The book is a must read for any service oriented professional.
Desta Tesfaw Public Service Delivery Reform and Customer Satisfaction in Ethiopia Desta Tesfaw Public Service Delivery Reform and Customer Satisfaction in Ethiopia Новинка

Desta Tesfaw Public Service Delivery Reform and Customer Satisfaction in Ethiopia

The central focus of this work is identifying and analyzing the factors that determine the success and failures of public service delivery in relation to customer satisfaction. Currently civil service reform program is undergoing in Ethiopia. The main element of the reform program is delivering efficient and effective service to the public. In this regard there are some public institutions that are successful in satisfying their customers by implementing the reform program. On the contrary there are others still not successful. Therefore the major public service delivery factors that were suggested by different researchers and scholars are tested using case study method in this work. Two public organizations are selected i.e. one from the category of successful once and the other from those who are not successful based on the previous researches and preliminary assessments. By designing the conceptual framework, the public service delivery success factors are identified scientifically. In addition different approaches and methods of public service delivery reforms are analysed.
Jill Griffin Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World Jill Griffin Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World Новинка

Jill Griffin Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World

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Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business.»? —Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development «In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers.» —Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. «Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!» —Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty «Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today.» —Robert Stephen, founder, The Geek Squad «In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read.» —Ken DeAngelis, general partner, Austin Ventures «Griffin is pure loyalty genius!» —Kelly Cook, vice president, Customer Engagement/CRM, Waste Management
Astrid Rotarius Identification of Internal Customer Requirements and Meeting Those Requirements Through Business Process Improvement Within a Quality Management System at an Australian Electrical Manufacturer Astrid Rotarius Identification of Internal Customer Requirements and Meeting Those Requirements Through Business Process Improvement Within a Quality Management System at an Australian Electrical Manufacturer Новинка

Astrid Rotarius Identification of Internal Customer Requirements and Meeting Those Requirements Through Business Process Improvement Within a Quality Management System at an Australian Electrical Manufacturer

Inhaltsangabe:Abstract: Increasing competition, deregulation, globalisation, and technological advancement continuously create new business realities for organisations in the marketplace. In order to cope with these structural changes, many organisations aim at improving and innovating their business processes within the implementation of a quality management System. In today's competitive environment however, it is not sufficient to implement internally oriented business process improvements. Instead, companies have to concentrate an externally focused process improvements which add value to customers and thus enhance customer relationships. Such customer value driven process improvements help to integrate marketing and operations strategies and thereby provide a significant competitive advantage. A quality management system enables organisations to achieve a competitive edge through customer satisfaction in today's highly competitive domestic and global markets. Customer satisfaction forms an integral part of a quality management system which focuses organisations an meeting or exceeding customer expectations through outstanding product and service performance. The integrative approach of a quality management system motivates everyone in an organisation to serve the customer. Customers include the end user (external customers) as well as all employees within an organisation (internal customers). As a result, external and internal customer expectations and requiremen...
Неустановленный автор Measuring Service Quality at the Customer Level Неустановленный автор Measuring Service Quality at the Customer Level Новинка

Неустановленный автор Measuring Service Quality at the Customer Level

Master's Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, Free University of Bozen-Bolzano , language: English, abstract: The free market economy and its burgeoning competitiveness provide the customer with increasing decision-making power and, consequently, his or her wishes tend to be included in the service process. This master's thesis aims to analyse the subjective customer-oriented approaches to measuring service quality. To strengthen the theoretical results with empirical regional data, South Tyrolean companies from different service sectors have been interviewed through semi-structured discussions about quality management. The aim is to determine whether the methods proposed by the relevant theory are used in practice, whether it is useful to implement them, and if the output of a satisfaction analyses is reflected in time, effort, and costs.Die freie Marktwirtschaft und der damit einhergehende zunehmende Wettbewerb führen dazu, dass der Kunde über immer mehr Entscheidungsmacht verfügt und dass dessen Wünsche daher in den Dienstleistungsprozess miteinbezogen werden sollten. Aus diesem Grund verfolgt die vorliegende Masterarbeit das Ziel, die kundenorientierten, subjektiven Qualitätsansätze zur Messung von Dienstleistungsqualität zu analysieren. Um die theoretischen Ergebnisse mit empirischen, regionalen Daten zu untermauern, wurden Südtiroler Unternehmen aus den verschiedensten Dienstleistungssektoren mi...
Claire Boscq Scott Thrive with The Hive Claire Boscq Scott Thrive with The Hive Новинка

Claire Boscq Scott Thrive with The Hive

""A practical guide to service excellence with lessons from nature's most powerful business organisation - The Beehive"".The Busy Queen Bee takes a look at the importance to a successful business of its customers. She uses a powerful analogy from Nature, describing the work of the humble Bee and its ultra efficient work ethic. Beehives are fascinating, well-oiled machines; the similarities with the running of a business and the running of the Hive are incredible. Adapting some of their work ethic and re-focusing businesses to create a real service culture throughout their organisation is the key to success during those challenging time. In this Customer Service book, the Busy Queen Bee describe her very own view of the delivery of Customer Excellence. She has created 10 simple steps to follow on how to look after your internal and external customers, delighting them and creating exceptional customer experience and ultimately creating a real service culture within your organisation.
Joy Field Designing Service Processes to Unlock Value Joy Field Designing Service Processes to Unlock Value Новинка

Joy Field Designing Service Processes to Unlock Value

The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process not only through self-service but also by providing information to the service provider to create a more personalized service experience. This book explores how service processes can be designed to leverage opportunities for service providers and customers to cocreate value. Inside, you will learn about frameworks for value cocreation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing involvement of customers in performing service tasks, service process outcomes are increasingly dependent on the capabilities of both service providers and customers. You will learn about real approaches to unlocking these capabilities to further boost value cocreation.
Joy M. Field Designing Service Processes to Unlock Value, Second Edition Joy M. Field Designing Service Processes to Unlock Value, Second Edition Новинка

Joy M. Field Designing Service Processes to Unlock Value, Second Edition

The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process, not only through self-service but also through providing information to the service provider to create a more personalized service experience. Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value Co-Creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. The book concludes with approaches to unlock these capabilities-and further boost value Co-Creation. This second edition includes new and updated examples of technology-enabled innovations that provide unprecedented flexibility in service process design and continue to transform how service providers and customers co-produce services. At the same time, readers will see how these innovations can have important-and sometimes surprising-impacts on the nature of the benefit and cost tradeoffs an...
Anders Gustafsson Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation Anders Gustafsson Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation Новинка

Anders Gustafsson Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.
David Finken Why customer disengagement matters David Finken Why customer disengagement matters Новинка

David Finken Why customer disengagement matters

Bachelor Thesis from the year 2016 in the subject Business economics - General, grade: 1.3 (sehr gut), University of Bayreuth, language: English, abstract: Recently, plenty of research was conducted on engagement - more particularly on enhancing Customer Engagement (CE). The flip side of CE, namely Customer Disengagement (CDE), seems to be uncharted. Thus, this thesis elaborates a working definition on CDE. This includes the interrelation of CE and CDE. According to this paper, CDE is described as a psychological process that can cause the state of complete detachment from a Brand or Service (B/S). CDE could have behavioural outcomes in terms of Negative Customer Engagement (NCE). Additionally, it interrelates with former CE levels and varies across contexts. CDE is supposed to be a promising research field.
Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data Новинка

Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data

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Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
Chandrasekaran V. M., Saravanarajan M. C., Rajadurai P. Vacation Queueing Models with Server Breakdowns Chandrasekaran V. M., Saravanarajan M. C., Rajadurai P. Vacation Queueing Models with Server Breakdowns Новинка

Chandrasekaran V. M., Saravanarajan M. C., Rajadurai P. Vacation Queueing Models with Server Breakdowns

An M[x]/G/1 retrial system with two phases of heterogeneous service, where the server is subjected to breakdown at each phase of service and operates under Bernoulli vacation policy is considered. In the proposed model, any arriving batch finding the server busy, breakdown or on vacation enters an orbit. Otherwise one customer from the arriving batch enters a service immediately while the rest join the orbit. After the completion of two phases of service, the server either goes for a vacation with probability p or may continue to serve the next customer with probability 1- p. At a vacation completion epoch, the server waits for the customers, if any in the orbit, or for new customers to arrive. While the server is working with any phase of service, it may breakdown at any instant and the service channel will fail for a short interval of time. We have constructed the mathematical model and the steady-state probability distribution of number of customers in the system when it is idle, busy, on vacation and under repair are derived. Finally, some system performance measures and the effect of various parameters measures are discussed.

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A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).
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