customers for life



Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life Новинка

Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life

1775.75 руб.
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
Katrin Irene Roebbeling Eventually, you will bond for life Katrin Irene Roebbeling Eventually, you will bond for life Новинка

Katrin Irene Roebbeling Eventually, you will bond for life

9364 руб.
Inhaltsangabe:Abstract: Changing market conditions have made it tougher on companies to stay competitive. Long-term customer bonding can provide a competitive advantage. Today's customers' wishes have put forth the need for experience marketing though. This trend has to be taken into account when planning on bonding with customers. One way to create a platform for experience is event marketing. This final thesis focuses specifically on the use of events with regard to customer relationship bonding. In this study, an answer will be provided to the following problem statement. Event marketing supports bonding by providing an opportunity for direct and personal contact between a company and its customers. Furthermore, customers are offered the possibility to experience a company and its products in a pleasurable surrounding. Events can either be business- or leisure-oriented, depending on the overall character of the event. Events provide a variety of advantages to both the company and its customer, ranging from cross-selling and exchange of information to risk and cost reductions. Event marketing integrates in the modern concept of customer relationship marketing by opening a constructive dialogue between the customer and the company. Customer relationships are built on trust which can be established by creating a special bond between a company and its customers. These bonds can exist on various levels and not all customers are suited for long-term bonding. To insure th...
Katy Fletcher The Pet Care Business Owner.s Customer Loyalty Formula. 5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More. Katy Fletcher The Pet Care Business Owner.s Customer Loyalty Formula. 5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More. Новинка

Katy Fletcher The Pet Care Business Owner.s Customer Loyalty Formula. 5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More.

1189 руб.
Keep your customers coming back for more! Put mobile technology to work serving your loyal customers while growing your pet care services business. Yes, you can do it! Your customers have gone mobile and so should you. Utilize your own custom business mobile app to create an awesome customer service experience for your devoted pet parents who want the best for their pet families.
Anna Balashova What to do with Unprofitable Customers. Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers Anna Balashova What to do with Unprofitable Customers. Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers Новинка

Anna Balashova What to do with Unprofitable Customers. Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers

2214 руб.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: In this paper, I analyze how customer metrics like Customer lifetime value (CLV) are linked to strategies for managing unprofitable customers. Valuing customers or their behavior, respectively, has become an indispensable issue for any commercial activity. When determining causes and reasons of the customers' contribution to firm value or performance, the customer base usually is analyzed and evaluated, whereas profitable and unprofitable customers are identified. Especially the subject of unprofitable customers, the methods to single them out and their input on the firm's financial performance have been thoroughly discussed in the literature. Because regular financial metrics have restricted diagnostic potential, relying on customer metrics appears more suitable for determining customer's profitability. There are diverse methods for evaluating customers, such as previous period customer revenue, past customer value, customer lifetime duration and customer lifetime value (CLV). CLV examines customer profitability from a prospective perspective, foreseeing future customer behavior and discounting future cash flows. CLV and its measurement models, depending on the kind of customers and products obtained by the company, provide a basis for strategic and tactical d...
Chip Bell R. Take Their Breath Away. How Imaginative Service Creates Devoted Customers Chip Bell R. Take Their Breath Away. How Imaginative Service Creates Devoted Customers Новинка

Chip Bell R. Take Their Breath Away. How Imaginative Service Creates Devoted Customers

1643.97 руб.
Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring.» —Seth Godin, author of Purple Cow and Tribes «Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book.» —Colleen Barrett, President Emeritus, Southwest Airlines Company "No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers' breath away. —Howard Beharformer, former president, Starbucks Coffee International.
Whitney Norman Sara Says No! Whitney Norman Sara Says No! Новинка

Whitney Norman Sara Says No!

843 руб.
'You're dishonest, Father!' says Sara. 'You're cheating the customers! I don't want to work at the market. 'But you must work for me, Sara,' says her father. 'Children must help their parents. That's life.'
Silvance Onyango Abeka Corporate Customers Acceptance of Internet Banking. A Case Study of East African Trade Finance Customers Silvance Onyango Abeka Corporate Customers Acceptance of Internet Banking. A Case Study of East African Trade Finance Customers Новинка

Silvance Onyango Abeka Corporate Customers Acceptance of Internet Banking. A Case Study of East African Trade Finance Customers

6739 руб.
It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking have been studied very modestly in the past, especially the decision-making factors that drive customers to go online.The purpose of this research is to identify the factors that influence corporate customer's adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by the use of Trade Finance customers of an East African bank that serves as a target sample.The Technology Acceptance Model (TAM) is the primary basis for the study. The information gathered from former studies that are mainly concentrating on private customers, acts as a foundation for the development of an extension of TAM that is suitable for corporate customers. The study involves 137 respondents from Kenya, Uganda, Tanzania and Rwanda. Due to the quantitative nature of the study, the results are analysed with statistical measures which include the use of SPSS in order to carry out regression analysis.
Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Новинка

Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing

1877 руб.
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market.We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer.Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
Silvance Onyango Abeka An investigation of factors influencing corporate customers acceptance of Internet banking Silvance Onyango Abeka An investigation of factors influencing corporate customers acceptance of Internet banking Новинка

Silvance Onyango Abeka An investigation of factors influencing corporate customers acceptance of Internet banking

5989 руб.
Master's Thesis from the year 2009 in the subject Computer Science - Internet, New Technologies, grade: B, , course: MBA (INFORMATION TECHNOLOGY), language: English, abstract: It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking has been studied very modestly in the past, and especially the decision-making factors driving customers to go online.The purpose of this research is to identify the factors that influence corporate customers adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by using Trade Finance customers of an East African bank as the target sample.Technology Acceptance Model (TAM) is the primary basis for the study. The information gathered from former studies that are mainly concentrating on private customer acts as a foundation for building an extension of TAM suitable for corporate customers.Due to the quantitative nature of the study, the results are analysed with statistical measures. The analysis reveals that corporate users are not motivated by the same factors as private users. In order to become Internet banking customers, it is extremely important for corporate users to have a system that is easy to use and operate with full support from the bank.
Dave Anderson How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Dave Anderson How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Новинка

Dave Anderson How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

1979.88 руб.
Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective.» –Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida «Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson's solutions make sense and, as always, he makes you laugh in the process.» –Mike Roscoe, Editor in Chief, Dealer Magazine «I could not put this book down. It's a salesperson's bible, offering clear and concise how-to advice. If you're in the selling profession and want to sell more, you should read this book . . . twice.» –Warren Lada, Senior Vice President, Saga Communications «An individual executing the ideas within this book will change their own life and their organization. No one has the gift like Anderson to articulate the importance character plays in maximizing potential.» –Mike Tomberlin, CEO, The Tomberlin Group «Throw out all your other sales manuals. Anderson's new book will change the way you look at customers, the way your salespeople look at themselves, and, quite frankly, the way you look at the sales process.» –Dan Janal, President, PRleads.com «What are you waiting for? We all have difficult customers. If you're tired of leaving money on the table because you can't handle them, read this book. If your good customers are turning into difficult customers, read this book. If you want to deliver results year-in and year-out, read, re-read, and apply the lessons of this book.» –Randy Pennington, author, Results Rule!
geb. Weiler Marion Maguire A Case Analysis - Exploring Customer Attitudes on BMW geb. Weiler Marion Maguire A Case Analysis - Exploring Customer Attitudes on BMW Новинка

geb. Weiler Marion Maguire A Case Analysis - Exploring Customer Attitudes on BMW

6052 руб.
Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a str...
Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or .... Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or .... Новинка

Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or ....

8914 руб.
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People's life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research's results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today's world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.
Maria Martinez Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Maria Martinez Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Новинка

Maria Martinez Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

1979.88 руб.
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More! Новинка

Marsha Collier The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!

1643.97 руб.
Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers «happy birthday.» They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Muhammad Arif Khan, Saqib Saeed Khan How Apoteket AB can retain its customers after de-regulation. Muhammad Arif Khan, Saqib Saeed Khan How Apoteket AB can retain its customers after de-regulation. Новинка

Muhammad Arif Khan, Saqib Saeed Khan How Apoteket AB can retain its customers after de-regulation.

9064 руб.
To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. The main purpose of this study is to find out those vital factors which are important to customers in selecting pharmacy operators for buying prescription and non-prescription products.
Bob Kelleher Customer Experience For Dummies Bob Kelleher Customer Experience For Dummies Новинка

Bob Kelleher Customer Experience For Dummies

1778.39 руб.
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. Gives you the tools you need to target customers more precisely Helps you implement new social and mobile strategies Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels Explains how a fully-engaged customer can help you outperform the competition Learn how to respond effectively to customer feedback Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.
Joel Urbany, H. Davis James, James H. Davis Grow by Focusing on What Matters. Competitive Strategy in 3 Circles Joel Urbany, H. Davis James, James H. Davis Grow by Focusing on What Matters. Competitive Strategy in 3 Circles Новинка

Joel Urbany, H. Davis James, James H. Davis Grow by Focusing on What Matters. Competitive Strategy in 3 Circles

4427 руб.
Growth and competitive advantage are about effective positioning.Building effective positioning is challenging today for fi rms facing newand stronger competition, volatile and uncertain markets, and shiftingcustomer desires and demands. The 3-Circle model facilitates speed ofunderstanding and action by focusing attention on the most critical strategyconcepts in this uncertain environment. Growth strategy emerges inthe model from systematically addressing four key strategy directives in adeep and disciplined way:1. defi ne, build, and defend the unique value you create for customers;2. correct, eliminate, or reveal value that is failing customers, whichthey're not aware of;3. potentially neutralize the unique value created for customers bycompetitors;4. explore and exploit new growth opportunities through deep understandingof customers' unmet needs.
Catherine Carson Coffee and Cakes Catherine Carson Coffee and Cakes Новинка

Catherine Carson Coffee and Cakes

552 руб.
Brake Bedford returns to the village with the intention of expanding his growing chain of coffee shops not realising his plans will cause upheaval to friends of long standing.Fiona Graham enjoys life in her bakers shop listening to her customers as they chat about the comings and goings in the village, until the return of a local hero turns her life upside down.
Frank Eliason At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques Frank Eliason At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques Новинка

Frank Eliason At Your Service. How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques

1643.97 руб.
A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it. Explains how to create a culture of empowered employees who understand the value of a great customer experience Advises on the need to communicate that experience to their customers and potential customers Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world,' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships At Your Service will appeal to leaders, managers, business owners, customer service professionals, and anyone who wants to learn how to add value to their organization.
Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees Новинка

Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees

3163.85 руб.
Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business, customer, and employee identity theft, how these crimes are committed, how best to prevent them, and overall, develop an honest company culture. It also covers how to manage this threat in business reorganizations such as mergers, acquisitions, globalization, and outsourcing.
Charles E. France Marketing Strategy for Small- To Medium-Sized Manufacturers. A Practical Guide for Generating Growth, Profit, and Sales Charles E. France Marketing Strategy for Small- To Medium-Sized Manufacturers. A Practical Guide for Generating Growth, Profit, and Sales Новинка

Charles E. France Marketing Strategy for Small- To Medium-Sized Manufacturers. A Practical Guide for Generating Growth, Profit, and Sales

4289 руб.
Does this sound familiar? You've tried to grow your business but have produced less-than-desired results. You've learned that your working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. It's very common that company executives do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Based on 21 case studies and 126 reviews of manufacturers' sales and marketing practices, this book explains the common pitfalls so many companies experience, and it offers common sense, practicable, and affordable step-by-step "how to's" for cost and profitability analyses on products and customers. It will help you find prospective new customers, conduct smart market research, and decipher and use competitor intelligence. It also provides guidelines for determining the best combination of sales coverage for inside/outside sales and independent reps and for estimating the cost to implement sales, marketing, promotional, and growth strategies.
Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit Новинка

Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit

1643.97 руб.
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Jill Griffin Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal Jill Griffin Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal Новинка

Jill Griffin Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal

3009.42 руб.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Jon Paz Salesforce Service Cloud For Dummies Jon Paz Salesforce Service Cloud For Dummies Новинка

Jon Paz Salesforce Service Cloud For Dummies

1979.22 руб.
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing—for your customers and for your company. Salesforce Service Cloud For Dummies is one the first books to focus specifically on Salesforce Service Cloud software. With it, you'll discover how to set up a sophisticated support center for your business in a matter of a few hours. Whether you're a service executive, manager, support agent, or system administrator, you will discover how to maximize usage of Service Cloud through best practices and step-by-step guidelines. This book will help your customer service departments gain a holistic view of the customers they serve, and provide your customers with meaningful, efficient interactions. Examines how to enable your agents to provide efficient service Discusses how to interact with customers through any channel Offers insights on improving internal communication and collaboration Shows how to resolve customer's questions in a timely manner Take advantage of this opportunity to be heard above your competition with the help of Salesforce Service Cloud For Dummies.
Oliver Lonicer Customer Selection Oliver Lonicer Customer Selection Новинка

Oliver Lonicer Customer Selection

4702 руб.
Inhaltsangabe:Abstract: “In the real world, all customers are not created equal.“ This allusion to the Declaration of Independence captures a recent realisation of many companies - different customers represent different values to a company. In fact, many companies are discovering that a large percentage of their customers are generating losses. XY Insurance is among those companies that recently discovered a considerable portion of unprofitable customers in their current book of business. This was identified as a major problem, especially considering the fact that the company is converting to a publicly traded stock company. Given the necessity to produce shareholder value, senior management realised that it would be indispensable to ensure the profitability of its accounts. One of the factors underlying this problem at XY is the lack of a screening process to ensure the selection of customers with whom a profitable relationship can be built. To address this need, XY's senior management decided that it would be necessary to develop a tool that enables the sales staff to evaluate customers, and ultimately, to select customers based an this assessment. The objective of this study is the development of a screening tool which can be used as a basis for the selection of XY's customers in the company's arge case segment. The development of the tool is limited to one of the company's segments because the customers as well as the products differ greatiy by segment. T...
Paul Lancaster Small Business Marketing For Dummies Paul Lancaster Small Business Marketing For Dummies Новинка

Paul Lancaster Small Business Marketing For Dummies

1493.74 руб.
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Joseph Jaffe Flip the Funnel. How to Use Existing Customers to Gain New Ones Joseph Jaffe Flip the Funnel. How to Use Existing Customers to Gain New Ones Новинка

Joseph Jaffe Flip the Funnel. How to Use Existing Customers to Gain New Ones

1976.58 руб.
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the «wrong» end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the «right» end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to «flip the funnel» once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new «flipped funnel» model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy «influencer marketing» and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.
Mo Elnadi Production and Operations Management Assignment Mo Elnadi Production and Operations Management Assignment Новинка

Mo Elnadi Production and Operations Management Assignment

1702 руб.
Examination Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 78/100, The University of Surrey (Surrey University), course: Production and Operations Management MBA P/T, language: English, abstract: Operations strategy can be defined as the strategic decisions and tactics which set the role, objectives and activities of a firm. It derives from the firm's capabilities, resources and processes, seeking to deliver competitive advantage to winning customers through meeting their needs. Competitive factors that are significant in winning customers' business are order winners. Improvements of these factors will likely result in gaining more business to the firm. In order for a firm to have a competitive advantage, it must understand and provide products and services whose factors create order winners for its customers. As a precursor, factors which customers have a certain minimum expected level from are defined as order qualifiers that firms should conform to. Therefore business decisions should be thought of in terms of order winning and order qualifying criteria, designed to win customers and drive business growth to the firm.A firm can outperform rivals only if it can establish a difference that it can preserve. This could be delivering great value to customers or creating comparable value at a lower cost, or both. Such differentiation arises from both the choice of performance objectives activities and how t...
Karel Czanderna Winning with Customers. A Playbook for B2B Karel Czanderna Winning with Customers. A Playbook for B2B Новинка

Karel Czanderna Winning with Customers. A Playbook for B2B

6174.14 руб.
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Ron Person Connect. How to Use Data and Experience Marketing to Create Lifetime Customers Ron Person Connect. How to Use Data and Experience Marketing to Create Lifetime Customers Новинка

Ron Person Connect. How to Use Data and Experience Marketing to Create Lifetime Customers

1647.27 руб.
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be «sold to» or «managed.» Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Scott Deming The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life Scott Deming The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life Новинка

Scott Deming The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life

2375.86 руб.
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.
Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

1778.39 руб.
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Noel Capon Managing Global Accounts Noel Capon Managing Global Accounts Новинка

Noel Capon Managing Global Accounts

6464 руб.
Managing Global Accounts will help you address the issues of dealing with global customers. As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competing domestically. Life is especially tough when the corporation is not centrally focused on the global customer when corporate personnel across functions and around the world do not get it.To get it means understanding at a visceral level that success or failure with global customers maybe synonymous with success or failure of the entire enterprise. Unless all employees are focused in the firms relationship with its global customers, competitors that do get it will surpass them. Indeed, competitive advantage based on building global supplier customer relationships may be longer-lasting than competitive advantage based on products or services. Companies cancel products but they less easily cancel people, especially those that have served them well. But the promise of long-run sustainable competitive advantage can be secured only if the firm truly focuses in serving the global customer. No matter where they are located, all firm employees must understand they are competing in a global world and that success with global customers is the Holy Grail. T...
Apurv Batra Room Capitalization to Customer Capitalization Apurv Batra Room Capitalization to Customer Capitalization Новинка

Apurv Batra Room Capitalization to Customer Capitalization

2714 руб.
Research Paper (undergraduate) from the year 2007 in the subject Tourism, grade: A, University of Huddersfield, course: Revenue Management, language: English, abstract: Customers today are in a fast advancing world and are nowadays considered to be hotel's biggest asset. As without a demand there is no sense in running a hotel. Customers play a huge role in today's hotel industry, as hotels earn revenue from customers, hence they should be the focus to provide consistency with regards to business, and making them assets to the hotel. But by just making them assets to the hotel, it is not good enough for this ever changing industry and with the advent of technology the value of customers increase as it would also be easier to establish their current worth and plan for the future. Hence hotels would have to look beyond their customer's money, with a view of customers as a measure of their overall performance apart from their physical assets. This performance indicator namely REVPAC (Revenue per available customer) could be used to analyze the hotels revenue per customer with regards to its status in a market share and customer capitalization.The focus and importance of customers is therefore becoming a glaring significance in the hotel industry. Hotels with efficient customer relationship management systems are able to breach all sorts of customer related problems. With the ever increasing demand for rooms in India, the need to satisfy the customers with what is ava...
Joey Reiman The Story of Purpose. The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Joey Reiman The Story of Purpose. The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Новинка

Joey Reiman The Story of Purpose. The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

1841.65 руб.
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself «what gets me up in the morning?» instead of «what keeps me up at night?»
Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience Новинка

Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience

1844.94 руб.
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Bob Oros RESPECT Bob Oros RESPECT Новинка

Bob Oros RESPECT

752 руб.
Earn respect by being an expert. You will learn how to earn the respect and trust of your customers by being an expert in your business. You will discover how to always be on the lookout for new ideas, new information and new products that will help your customers grow their business. Benjamin Franklin's 13-week self improvement program will guarantee your success.
Bill Price Your Customer Rules!. Delivering the Me2B Experiences That Today's Customers Demand Bill Price Your Customer Rules!. Delivering the Me2B Experiences That Today's Customers Demand Новинка

Bill Price Your Customer Rules!. Delivering the Me2B Experiences That Today's Customers Demand

1844.94 руб.
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of «Me2B»—one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices—and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers.
Kari Switala Living with the Lid Up. Hilarious and Heartwarming Life Lessons from a Wife, Mother, and Entrepreneur Kari Switala Living with the Lid Up. Hilarious and Heartwarming Life Lessons from a Wife, Mother, and Entrepreneur Новинка

Kari Switala Living with the Lid Up. Hilarious and Heartwarming Life Lessons from a Wife, Mother, and Entrepreneur

1164 руб.
Would you like to build deeper, more meaningful relationships with your clients and prospective clients? Are you looking for new ways to connect with your customers and set yourself apart from your competitors? Would you like to find more customers who share similar values and have lots in common with you? If you answered yes to any of those questions, then Living with the Lid Up is definitely the book for you!Whether they’re funny, serious, or intense, stories help us connect with people on an emotional level. I wrote this book because I’m on a personal mission to erase the line between the personal and the professional. I want to show business owners and professionals how sharing their personal stories can help them connect and cultivate relationships with their customers, prospective customers, and employees too. Dale Carnegie, author of the classic business book How to Win Friends and Influence People, said, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.”Why stories? Because stories are powerful. Stories connect us to our listeners. Stories are part of what binds us together. We’ve been telling stories as long as humans have been in existence. Even cavemen likely communicated through story.When we share our own real-life stories, especially in business settings, people see us as authentic. Do you remember the old adage that people buy from people they know, like, and trust? It’s true. Resear...
Peter Kent Pay Per Click Search Engine Marketing For Dummies Peter Kent Pay Per Click Search Engine Marketing For Dummies Новинка

Peter Kent Pay Per Click Search Engine Marketing For Dummies

2137.61 руб.
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Taz Lake Damaged Joy. Fixing Digital Experience Taz Lake Damaged Joy. Fixing Digital Experience Новинка

Taz Lake Damaged Joy. Fixing Digital Experience

1352 руб.
Digital Transformation? But are you doing what is right for your customers?Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.And your company is just the worst.Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you.They are watching. They expect excellence. And you may be damaging their joy.
Peter Farenden ITIL For Dummies Peter Farenden ITIL For Dummies Новинка

Peter Farenden ITIL For Dummies

2309.2 руб.
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects
Ann Thomas Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback Ann Thomas Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback Новинка

Ann Thomas Pay Attention!. How to Listen, Respond, and Profit from Customer Feedback

1643.97 руб.
Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer Expectations Embrace and implement The RATER Factors Define who you are and what you offer Become E.T.D.B.W. (Easy To Do Business With) Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong All you need is to Pay Attention!
Value Proposition Design: How to Create Products and Services Customers Want Value Proposition Design: How to Create Products and Services Customers Want Новинка

Value Proposition Design: How to Create Products and Services Customers Want

2902 руб.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interact...
Amy Roche The Retail Experiment Amy Roche The Retail Experiment Новинка

Amy Roche The Retail Experiment

2002 руб.
Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don’t respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the ‘experience economy’.Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
Jamie Summers Socially Intelligent Selling. The Ground-Breaking way to Close Less and Win More Jamie Summers Socially Intelligent Selling. The Ground-Breaking way to Close Less and Win More Новинка

Jamie Summers Socially Intelligent Selling. The Ground-Breaking way to Close Less and Win More

1939 руб.
Why do some people consistently smash their sales targets every month without breaking a sweat, while others slog every working hour and still struggle to hit their numbers?What enables some people to attract quality prospects and convert them into paying customers after one easy conversation, while others spend hours chasing and chatting to “time-wasters”?How do some people quickly build trust and effortlessly influence their customers to buy, while others resort to gimmicks, sales tricks and manipulative closing techniques to clinch the deal?The answers are in this book.READ SOCIALLY INTELLIGENT SELLING TO: Boost your sales without increasing your marketing budget Raise revenue by converting more potential customers into actual customers Sell more to your existing customers and clients Anticipate exactly what your customers need, want and wish for Skilfully up-sell and cross-sell to boost your revenue Stop closing sales and start opening relationshipsThe concepts, tools and techniques Jamie shares are so brilliantly simple you’ll be wondering if you’ve missed the complicated bit. You haven’t. When you read this book, you’ll realise you’ve known the answers all along.
Undine Handorf Reflection on customers. knowledge and perceptions about marketing Undine Handorf Reflection on customers. knowledge and perceptions about marketing Новинка

Undine Handorf Reflection on customers. knowledge and perceptions about marketing

6089 руб.
Master's Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of applied sciences, language: English, abstract: This Master Thesis presents findings with regard to the stated discrepancy by means of a literature analysis and qualitative research in the form of focus groups. The research objective is to investigate customers' and marketing professionals' attitudes towards the discipline and how knowledge and/or experiences contribute to a positive or negative perception of marketing. The results suggest that customers are aware of the tactics used by marketers to deliberately mislead their target groups. Consequently, customers develop negative attitudes towards persuasive marketing efforts.This thesis highlights the gap between laypersons' negative perception and marketing academics' added-value perception towards the discipline. In order to overcome this discrepancy, marketers need to consider customers' scepticism as a compass and address positive impacts of marketing on customers and society.Customers have gradually started emphasising on emerging marketing practices that seem to harm individuals, societies and the environment. However, marketing scholars believe that marketing has positive impacts and creates values and satisfaction for all stakeholders.
Lynne North Be Careful What You Wish For Lynne North Be Careful What You Wish For Новинка

Lynne North Be Careful What You Wish For

1064 руб.
Finn is a bored young leprechaun. He lives with his mum and dad in a small village named Duntappin, and goes to the local school there. He spends most of his free time with his best friend Dallan, but craves some excitement in his life. Unfortunately, Finn missed out on being blessed by the Good Luck Fairy and soon gets far more than he bargained for. He finds himself a long way from home in the hands of a travelling circus where he is little more than a ‘freak’ to amuse the customers.
Ira Robinson How To Get More Customers. Better Business Builder Series Book 2 Ira Robinson How To Get More Customers. Better Business Builder Series Book 2 Новинка

Ira Robinson How To Get More Customers. Better Business Builder Series Book 2

964 руб.
Do you have a business ? Do you want more customers to come to your business ? Do you know how to get that done ? Many businesses do not have a clue how to effectively push customers to make the move to contact them, let alone make that customers buy from them, again and again. Within the pages of this essential guide, you will find all of this and more ! - what you can do to literally force customers to choose you over any other - the single most important factor in your business, and why you are failing at doing it. - the 5 key areas of your business you can improve to effectively double your profits - what you can do, to bring in more customers without spending a dime If you want to gain more business, and make better use of your time and money. If you want to know exactly what to do to make customers come through your door, You need this book right now! Start taking advantage of the strategies within. With it, you can and will your business to new heights !
Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business Новинка

Jeff Korhan Built-In Social. Essential Social Marketing Practices for Every Small Business

1643.97 руб.
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
Lilia Shirman 42 Rules for Growing Enterprise Revenue (2nd Edition). Go-To-Market Strategies That Increase Your Relevance to B2B Customers Lilia Shirman 42 Rules for Growing Enterprise Revenue (2nd Edition). Go-To-Market Strategies That Increase Your Relevance to B2B Customers Новинка

Lilia Shirman 42 Rules for Growing Enterprise Revenue (2nd Edition). Go-To-Market Strategies That Increase Your Relevance to B2B Customers

2889 руб.
Value is in the eye of the beholder. Do your customers see your value?Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on information that is directly relevant to them right now. To engage buyers and grow enterprise sales, companies must create and demonstrate tangible and uniquecustomer relevance with every customer touch. In this time-crunched, information-overload reality:Customer relevance is the only way to generate customer interest and revenue growthCustomer relevance cannot be accomplished by a single functional groupThere is no silver bullet--you have to keep trying new things and testing new strategies42 Rules for Growing Enterprise Revenue provides practical ideas and proven strategies that boost B2B sales by making every aspect of your business more relevant to customers. The rules cover critical concepts, including:Making "Mattering to Customers" your company's core competencePursuing markets where you're most relevantCultivating Customer collaborationDefining value and relevance using the customers contextUsing solutions and industry specialization to increase relevancePutting customer relevance into practice through your sales channelsLilia Shirman, CEO of a highly respected Silicon Valley strategy consultancy, coach at Stanford University's Global Entrepreneurial Marketing program, and start-up investor and advisor, shares the best ideas and practices from her own and other e...
Ab Kuijer, Iarla Byrne Think Small, Grow Big. A Social Media Survival Guide for the Marketing Professional Ab Kuijer, Iarla Byrne Think Small, Grow Big. A Social Media Survival Guide for the Marketing Professional Новинка

Ab Kuijer, Iarla Byrne Think Small, Grow Big. A Social Media Survival Guide for the Marketing Professional

1014 руб.
The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively?Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn:• how to focus on customer service by using dialogue marketing and social networking to develop businesses.• how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises.• that when current customers are happy, they will become ambassadors, bringing in others and growing the brand.• that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG."Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connec...
Daniel Waisberg Google Analytics Integrations Daniel Waisberg Google Analytics Integrations Новинка

Daniel Waisberg Google Analytics Integrations

1979.88 руб.
Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization’s marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.
Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFK Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFK Новинка

Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFK

3000 руб.
Платье TRG New ideas for life. Цвет: коричневый. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.
Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFP Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFP Новинка

Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFP

4200 руб.
Платье TRG New ideas for life. Цвет: синий. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.
Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFA Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFA Новинка

Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFA

5500 руб.
Платье TRG New ideas for life. Цвет: серый. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.
Платье TRG New ideas for life TRG New ideas for life MP002XW141RQ Платье TRG New ideas for life TRG New ideas for life MP002XW141RQ Новинка

Платье TRG New ideas for life TRG New ideas for life MP002XW141RQ

5800 руб.
Платье TRG New ideas for life. Цвет: коричневый. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.
Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFJ Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFJ Новинка

Платье TRG New ideas for life TRG New ideas for life MP002XW13ZFJ

3000 руб.
Платье TRG New ideas for life. Цвет: синий. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.
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Платье TRG New ideas for life TRG New ideas for life MP002XW13ZF9

5500 руб.
Платье TRG New ideas for life. Цвет: черный. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.
Платье TRG New ideas for life TRG New ideas for life MP002XW141RJ Платье TRG New ideas for life TRG New ideas for life MP002XW141RJ Новинка

Платье TRG New ideas for life TRG New ideas for life MP002XW141RJ

9500 руб.
Платье TRG New ideas for life. Цвет: коричневый. Сезон: Осень-зима 2019/2020. С бесплатной доставкой и примеркой на Lamoda.

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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the «wrong» end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the «right» end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to «flip the funnel» once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new «flipped funnel» model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy «influencer marketing» and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.
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