decisions uncertainty amp the brain – the science of neuroeconomics



Professor Caers Jef Modeling Uncertainty in the Earth Sciences Professor Caers Jef Modeling Uncertainty in the Earth Sciences Новинка

Professor Caers Jef Modeling Uncertainty in the Earth Sciences

13934.84 руб.
Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations. The aim of the book is to provide an introductory overview which covers a broad range of tried-and-tested tools. Descriptions of concepts, philosophies, challenges, methodologies and workflows give the reader an understanding of the best way to make decisions under uncertainty for Earth Science problems. The book covers key issues such as: Spatial and time aspect; large complexity and dimensionality; computation power; costs of 'engineering' the Earth; uncertainty in the modeling and decision process. Focusing on reliable and practical methods this book provides an invaluable primer for the complex area of decision making with uncertainty in the Earth Sciences.
Dennis Lindley V. Understanding Uncertainty Dennis Lindley V. Understanding Uncertainty Новинка

Dennis Lindley V. Understanding Uncertainty

9141.65 руб.
Praise for the First Edition «…a reference for everyone who is interested in knowing and handling uncertainty.» —Journal of Applied Statistics The critically acclaimed First Edition of Understanding Uncertainty provided a study of uncertainty addressed to scholars in all fields, showing that uncertainty could be measured by probability, and that probability obeyed three basic rules that enabled uncertainty to be handled sensibly in everyday life. These ideas were extended to embrace the scientific method and to show how decisions, containing an uncertain element, could be rationally made. Featuring new material, the Revised Edition remains the go-to guide for uncertainty and decision making, providing further applications at an accessible level including: A critical study of transitivity, a basic concept in probability A discussion of how the failure of the financial sector to use the proper approach to uncertainty may have contributed to the recent recession A consideration of betting, showing that a bookmaker's odds are not expressions of probability Applications of the book’s thesis to statistics A demonstration that some techniques currently popular in statistics, like significance tests, may be unsound, even seriously misleading, because they violate the rules of probability Understanding Uncertainty, Revised Edition is ideal for students studying probability or statistics and for anyone interested in one of the most fascinating and vibrant fields of study in contemporary science and mathematics.
Jojo Moolayil Smarter Decisions - The Intersection of Internet of Things and Decision Science Jojo Moolayil Smarter Decisions - The Intersection of Internet of Things and Decision Science Новинка

Jojo Moolayil Smarter Decisions - The Intersection of Internet of Things and Decision Science

5952 руб.
Книга "Smarter Decisions - The Intersection of Internet of Things and Decision Science".
Charles Stone Brain-Savvy Leaders. The Science of Significant Ministry Charles Stone Brain-Savvy Leaders. The Science of Significant Ministry Новинка

Charles Stone Brain-Savvy Leaders. The Science of Significant Ministry

2102 руб.
Книга "Brain-Savvy Leaders. The Science of Significant Ministry".
Wai Tsang The Fractal Brain Theory Wai Tsang The Fractal Brain Theory Новинка

Wai Tsang The Fractal Brain Theory

3827 руб.
The Fractal Brain Theory, or the Symmetry, Self Similarity and Recursivity Theory of Brain and Mind, is a Revolutionary new way of looking at the nature of intelligence and also genomics. It is the key to a powerful and new kind of Recursively Self Modifying Artificial Intelligence.Wai H. Tsang presents an exciting new synthesis of all things psychological, linguistic, neuroscientific, genomic, evolutionary, informatic, computational, complex and fractal. Dealing with the most central puzzles of mind science and AI, and weaving in some of the most fundamental concepts in mathematics such as symmetry, geometry, functions, discrete maths and formal axiomatic systems.This book presents nothing less than a seamless unified theory of Brain, Mind, Artificial Intelligence, Functional Genomics, Ontogenesis and Evolution. Also covering topics such as the quest for the Perfect & Universal Language, Recursively Self Modifying Algorithms, Super Intelligence & Technological Singularity.
Maurice Lemaire Mechanics and Uncertainty Maurice Lemaire Mechanics and Uncertainty Новинка

Maurice Lemaire Mechanics and Uncertainty

8394.96 руб.
Science is a quest for certainty, but lack of certainty is the driving force behind all of its endeavors. This book, specifically, examines the uncertainty of technological and industrial science. Uncertainty and Mechanics studies the concepts of mechanical design in an uncertain setting and explains engineering techniques for inventing cost-effective products. Though it references practical applications, this is a book about ideas and potential advances in mechanical science.
Robert Newman Neuropolis: A Brain Science Survival Guide Robert Newman Neuropolis: A Brain Science Survival Guide Новинка

Robert Newman Neuropolis: A Brain Science Survival Guide

1218.69 руб.
Based on Rob Newman’s live stand-up show and new BBC Radio 4 comedy series, his thought-provoking and wryly amusing new book explores the scientific breakthroughs that have turned received ideas of brain science upside down.After imagining volunteering for a brain-imaging experiment meant to locate the part of the brain that lights up when you’re in love, comedian Robert Newman emerged with more questions than answers.In Neuropolis Newman argues that the current claim that the brain is just a complicated computer derives from science, but from a combination of philosophical stowaways and a version of evolutionary biology that owes little to Darwin. He questions why brain science is devoted to such a peculiarly reductionist world view, when really exciting advances in neuroscience go untold, such as awe-inspiring discoveries about the origins of memory in ancient oceans. He also shows that our brains are inextricably and profoundly intertwined with our bodies, the natural world and the world we have made, including hilarious accounts of his own participation in neurological experiments.Debunking the common, even brainless interpretations of brain science, he celebrates the more intriguing and underreported advances in neuroscience with zest and wit.
Karol Ondrias, Emma Nezinska The Brain, Consciousness & Illusion of Truth Karol Ondrias, Emma Nezinska The Brain, Consciousness & Illusion of Truth Новинка

Karol Ondrias, Emma Nezinska The Brain, Consciousness & Illusion of Truth

3439 руб.
Книга "The Brain, Consciousness & Illusion of Truth".
Erika Erdmann, David Stover Beyond a World Divided. Human Values in the Brain-Mind Science of Roger Sperry Erika Erdmann, David Stover Beyond a World Divided. Human Values in the Brain-Mind Science of Roger Sperry Новинка

Erika Erdmann, David Stover Beyond a World Divided. Human Values in the Brain-Mind Science of Roger Sperry

1939 руб.
Книга "Beyond a World Divided. Human Values in the Brain-Mind Science of Roger Sperry".
M. J. Alhabeeb Managerial Economics. A Mathematical Approach M. J. Alhabeeb Managerial Economics. A Mathematical Approach Новинка

M. J. Alhabeeb Managerial Economics. A Mathematical Approach

11062.99 руб.
Uncertainty is present in every managerial decision, and Managerial Economics: A Mathematical Approach effectively demonstrates the application of higher-level statistical tools to inform and clarify the logic of problem solving in a managerial environment. While illuminating managerial decision-making from all possible angles, this book equips readers with the tools and skills needed to recognize and address uncertainty. The book also explores individual, firm, and market-level decisions; discusses all possible risks and uncertainties encountered in the decision-making process; and prepares readers to deal with both epistemic and aleatory uncertainty in managerial decisions. Managerial Economics features: • An emphasis on practical application through real-life examples and problems • An accessible writing style that presents technical theories in a user-friendly way • A mathematical and statistical point of view that reveals the presence of uncertainty inherent in managerial decisions • Thoroughly class-tested material including problems at the end of each chapter, case study questions, review exercises, and objectives that summarize the main discussions Managerial Economics is an excellent book for upper-undergraduate and graduate-level courses in business and economics departments. The book is also an ideal reference and resource for managers, decision makers, market analysts, and researchers who require information about the theoretical and quantitative aspects of the topic.
Zack Lynch The Neuro Revolution. How Brain Science Is Changing Our World Zack Lynch The Neuro Revolution. How Brain Science Is Changing Our World Новинка

Zack Lynch The Neuro Revolution. How Brain Science Is Changing Our World

2027 руб.
Книга "The Neuro Revolution. How Brain Science Is Changing Our World".
Eddie Fisher, Yorkys Santana Gonzales Increasing Brain Power beyond Imagination-Aligning Neuroscience and Social Psychology to aid Prevention Eddie Fisher, Yorkys Santana Gonzales Increasing Brain Power beyond Imagination-Aligning Neuroscience and Social Psychology to aid Prevention Новинка

Eddie Fisher, Yorkys Santana Gonzales Increasing Brain Power beyond Imagination-Aligning Neuroscience and Social Psychology to aid Prevention

2164 руб.
Research Paper (postgraduate) from the year 2017 in the subject Psychology - Miscellaneous, grade: N/A, Universidad de Oriente in Santiago de Cuba (Social Psychology), language: English, abstract: Brain science and cognitive psychology are in high demand amongst professions such as social psychology, education and science. Advancing the capabilities of the human brain in terms of power to benefit society and improve people's lives has become a topic of increasing value and interest to social psychologists. This research, limited to a literature review and a number of face to face interviews with psychology students to add some contemporary perspectives, investigated how increases in brain power could be achieved and what the potential benefits could be to social psychologists. Results suggest that short term brain power increases can be achieved through the application of low risk neurocognitive approaches such as brain training and by consuming natural brain foods and nutritional brain drugs. Infra-red laser stimulation of certain parts of the human brain not only increases cognitive brain power permanently but has the potential to reduce or eliminate brain diseases such as dementia and autism. Caution should be exercised to maintain the humanity element of what makes people human prior to engaging in long term brain power increase activities.
Edgar Charles Beall The Brain And The Bible Edgar Charles Beall The Brain And The Bible Новинка

Edgar Charles Beall The Brain And The Bible

3239 руб.
The Brain And The Bible - The Conflict Between Mental Science And Theology is an unchanged, high-quality reprint of the original edition of 1882.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres.As a publisher we focus on the preservation of historical literature.Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Aleksandr Shurlov God’s gift or God’s mistake? Mind, life, sleep, fatality, clairvoyance Aleksandr Shurlov God’s gift or God’s mistake? Mind, life, sleep, fatality, clairvoyance Новинка

Aleksandr Shurlov God’s gift or God’s mistake? Mind, life, sleep, fatality, clairvoyance

400 руб.
This book is the work of most part of my life. It is a reflection of the research process, monitoring of several directions of science in the fields of neurophysiology, philosophy, religion, psychology, analysis of the general way of life of a person and the functioning of his brain, both in the conscious state and in the unconscious one (in a dream). It presents analysis and research of unusual abilities of the human brain, for example, clairvoyance and similar cases of brain work.
Judith Horstman The Scientific American Day in the Life of Your Brain. A 24 hour Journal of What's Happening in Your Brain as you Sleep, Dream, Wake Up, Eat, Work, Play, Fight, Love, Worry, Compete, Hope, Make Important Decisions, Age and Change Judith Horstman The Scientific American Day in the Life of Your Brain. A 24 hour Journal of What's Happening in Your Brain as you Sleep, Dream, Wake Up, Eat, Work, Play, Fight, Love, Worry, Compete, Hope, Make Important Decisions, Age and Change Новинка

Judith Horstman The Scientific American Day in the Life of Your Brain. A 24 hour Journal of What's Happening in Your Brain as you Sleep, Dream, Wake Up, Eat, Work, Play, Fight, Love, Worry, Compete, Hope, Make Important Decisions, Age and Change

2056.88 руб.
Have you ever wondered what’s happening in your brain as you go through a typical day and night? This fascinating book presents an hour-by-hour round-the-clock journal of your brain’s activities. Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play. The Scientific American Day in the Life of Your Brain reveals what’s going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what’s happening when you’re feeling love, lust, fear and anxiety—and how sex, drugs and rock and roll tickle the same spots. Based on the latest scientific information, the book explores your brain’s remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you. Your brain is uniquely yours – but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do. The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect.
Matthias Ackermann Introduction of Different Easy to Handle Decision Making Techniques Matthias Ackermann Introduction of Different Easy to Handle Decision Making Techniques Новинка

Matthias Ackermann Introduction of Different Easy to Handle Decision Making Techniques

2002 руб.
Research paper from the year 2015 in the subject Business economics - Miscellaneous, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Freiburg, course: Management Decision Making, language: English, abstract: The most important job of any executive is making decisions. It is also the toughest and riskiest job, because bad decisions can damage a business and a career, in some situations irreparably. In many cases these bad decisions occur when alternatives were not clearly defined, the right information was not collected, the costs and benefits were not accurately weighed, or the decision maker himself was sabotaged by the human brain. In the present complex environment, the executives call for a way to cope with the myriad factors that affect the achievement of goals and the consistency of the judgement the decision makers use to draw valid conclusions. (Harvard Business Review 2011, p. 1, Saaty 2013, p. 6) Many difficulties like uncertainty about the future, variation of consequences of different actions, difficulties because of too few or too many available alternatives, and complexity of a decision situation, if more factors have to be taken into account, make it more important to support the decision makers with procedures and tools that have been developed for a systematic selection of requirements and processing of relevant information. The general approach of decision making ranges from the highly complex problems to the relativel...
Jacob F. Burkholder The anatomy of the brain; a manual for students and practitioners of medicine. The brain of the sheep (ovis aries) being selected for description and illustration because of its availability and its practical identity with the human brain for labo... Jacob F. Burkholder The anatomy of the brain; a manual for students and practitioners of medicine. The brain of the sheep (ovis aries) being selected for description and illustration because of its availability and its practical identity with the human brain for labo... Новинка

Jacob F. Burkholder The anatomy of the brain; a manual for students and practitioners of medicine. The brain of the sheep (ovis aries) being selected for description and illustration because of its availability and its practical identity with the human brain for labo...

816 руб.
Книга "The anatomy of the brain; a manual for students and practitioners of medicine. The brain of the sheep (ovis aries) being selected for description and illustration because of its availability and its practical identity with the human brain for laboratory u".Эта книга — репринт оригинального издания (издательство "Chicago, G.P. Engelhard & company", 1904 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Mihail Sotkov Speaking about the Brain. Metaphors in popular scientific texts Mihail Sotkov Speaking about the Brain. Metaphors in popular scientific texts Новинка

Mihail Sotkov Speaking about the Brain. Metaphors in popular scientific texts

5702 руб.
Master's Thesis from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, TU Dortmund (Institut für Anglistik und Amerikanistik), language: English, abstract: This paper deals with metaphorical representations of the human brain (i.e. brain metaphors) in popular scientific texts. A corpus consisting of forty (newspaper) articles is analysed by applying Fauconnier and Turner's Conceptual Integration Networks (1998, 2002). The work is embedded in the field of Cognitive Linguistics and tries to offer some insights in how we conceptualise the human brain in popular science, revealing the nature of meaning creation as well as sketching the reciprocal interdependence of the human brain and machines as the predominant popular scientific paradigm of conceptualising human nature.
Wai-Yee Chen NeuroInvesting. Build a New Investing Brain Wai-Yee Chen NeuroInvesting. Build a New Investing Brain Новинка

Wai-Yee Chen NeuroInvesting. Build a New Investing Brain

2906.32 руб.
Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns. Uses neuroscience to explain how successful investors think different Written by an experienced investment advisor who works at one of Australia's premier retail brokers Explains investing using real-world stories about investors from an advisor's perspective When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.
Jurie G. Rossouw Executive Resilience. Neuroscience for the Business of Disruption Jurie G. Rossouw Executive Resilience. Neuroscience for the Business of Disruption Новинка

Jurie G. Rossouw Executive Resilience. Neuroscience for the Business of Disruption

2189 руб.
We are heading for uncertain times. And uncertainty is one thing that the brain doesn’t like.This uncertainty is fuelled by a growing drive for businesses to not just innovate, but to disrupt. The result? Technological capabilities that are quickly advancing towards the automation of every job on the market.Millions of workers around the world are starting to ask a simple question: “What happens to me when my job gets automated?”Manufacturing and agricultural industries are well-versed in the consequences of automation. For the services industry, this is relatively new. As machine learning and AI capabilities grow, it becomes viable to automate even well-protected jobs.The result is growing uncertainty. On a global scale, the impact on the human psyche is fear. Fear that renders us vulnerable to policies which can destabilise our global society. In organisations, this fear creates cultures of blame and stagnation, stifling innovation.Our trajectory of technological advancement is inevitable. We cannot remove the coming uncertainty. However, uncertainty doesn’t need to create fear. We can change how we react so that we embrace and even thrive on this uncertainty.An interconnected set of crucial life skills, collectively called resilience, is the answer to these uncertain times.For the first time, insights from neuroscience, psychological resilience, and workplace culture are combined to discover the origin of sustainable disruptive innovation. We present a holistic model for r...
Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Новинка

Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ...

905 руб.
Книга "On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain and head. 5".Эта книга — репринт оригинального издания (издательство "[Boston, Marsh, Capen & Lyon", 1835 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Новинка

Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ...

905 руб.
Книга "On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain and head. 3".Эта книга — репринт оригинального издания (издательство "[Boston, Marsh, Capen & Lyon", 1835 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Новинка

Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ...

913 руб.
Книга "On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain and head. 1".Эта книга — репринт оригинального издания (издательство "[Boston, Marsh, Capen & Lyon", 1835 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ... Новинка

Franz Josef Gall On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain ...

905 руб.
Книга "On the functions of the brain and of each of its parts: with observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain and head. 2".Эта книга — репринт оригинального издания (издательство "[Boston, Marsh, Capen & Lyon", 1835 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Clement Allan Tisdell The Theory of Price Uncertainty, Production, and Profit Clement Allan Tisdell The Theory of Price Uncertainty, Production, and Profit Новинка

Clement Allan Tisdell The Theory of Price Uncertainty, Production, and Profit

3464 руб.
Firms and farmers, under pure competition, must make production decisions in the face of price uncertainty. The author has integrated diverse theories of behavior under uncertainty to provide a new framework for his mathematical analysis of the impact of price uncertainty on the behavior of the firm. Drawing upon the work of Knight, Hicks, von Neumann, and Morgenstern, he develops a schema that accounts for a greater diversity of behavior than do existing theories, yet one which yields simple economic theorems of practical value. The conclusions he draws apply to both socialist and capitalist economics.Originally published in 1968.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Stewart Kathlyn Human Brain Evolution. The Influence of Freshwater and Marine Food Resources Stewart Kathlyn Human Brain Evolution. The Influence of Freshwater and Marine Food Resources Новинка

Stewart Kathlyn Human Brain Evolution. The Influence of Freshwater and Marine Food Resources

13063.66 руб.
The evolution of the human brain and cognitive ability is one of the central themes of physical/biological anthropology. This book discusses the emergence of human cognition at a conceptual level, describing it as a process of long adaptive stasis interrupted by short periods of cognitive advance. These advances were not linear and directed, but were acquired indirectly as part of changing human behaviors, in other words through the process of exaptation (acquisition of a function for which it was not originally selected). Based on studies of the modem human brain, certain prerequisites were needed for the development of the early brain and associated cognitive advances. This book documents the energy and nutrient constraints of the modern brain, highlighting the significant role of long-chain polyunsaturated fatty acids (LC-PUFA) in brain development and maintenance. Crawford provides further emphasis for the role of essential fatty acids, in particular DHA, in brain development, by discussing the evolution of the eye and neural systems. This is an ideal book for Graduate students, post docs, research scientists in Physical/Biological Anthropology, Human Biology, Archaeology, Nutrition, Cognitive Science, Neurosciences. It is also an excellent selection for a grad student discussion seminar.
Louis Anthony Cox, Jr. Breakthroughs in Decision Science and Risk Analysis Louis Anthony Cox, Jr. Breakthroughs in Decision Science and Risk Analysis Новинка

Louis Anthony Cox, Jr. Breakthroughs in Decision Science and Risk Analysis

9987.88 руб.
Discover recent powerful advances in the theory, methods, and applications of decision and risk analysis Focusing on modern advances and innovations in the field of decision analysis (DA), Breakthroughs in Decision Science and Risk Analysis presents theories and methods for making, improving, and learning from significant practical decisions. The book explains these new methods and important applications in an accessible and stimulating style for readers from multiple backgrounds, including psychology, economics, statistics, engineering, risk analysis, operations research, and management science. Highlighting topics not conventionally found in DA textbooks, the book illustrates genuine advances in practical decision science, including developments and trends that depart from, or break with, the standard axiomatic DA paradigm in fundamental and useful ways. The book features methods for coping with realistic decision-making challenges such as online adaptive learning algorithms, innovations in robust decision-making, and the use of a variety of models to explain available data and recommend actions. In addition, the book illustrates how these techniques can be applied to dramatically improve risk management decisions. Breakthroughs in Decision Science and Risk Analysis also includes: An emphasis on new approaches rather than only classical and traditional ideas Discussions of how decision and risk analysis can be applied to improve high-stakes policy and management decisions Coverage of the potential value and realism of decision science within applications in financial, health, safety, environmental, business, engineering, and security risk management Innovative methods for deciding what actions to take when decision problems are not completely known or described or when useful probabilities cannot be specified Recent breakthroughs in the psychology and brain science of risky decisions, mathematical foundations and techniques, and integration with learning and pattern recognition methods from computational intelligence Breakthroughs in Decision Science and Risk Analysis is an ideal reference for researchers, consultants, and practitioners in the fields of decision science, operations research, business, management science, engineering, statistics, and mathematics. The book is also an appropriate guide for managers, analysts, and decision and policy makers in the areas of finance, health and safety, environment, business, engineering, and security risk management.
Branislav R. Tanasic NEUROMARKETING. a mirror of the consumers Branislav R. Tanasic NEUROMARKETING. a mirror of the consumers Новинка

Branislav R. Tanasic NEUROMARKETING. a mirror of the consumers

989 руб.
Neuromarketing's science is articulated as a combination of marketing, medical knowledge, and the latest brain scanning technology which enabled the insight into bioelectric potentials of the brain. Prior to neuromarketing, the credibility of traditional research techniques was based on the degree of accuracy and honesty of respondents' answers. By developing neuromarketing, the observer is able to unambiguously detect changes by recording brain activity from the scalp of the respondents and identify the engaged brain region as a result of a particular stimulus from the environment. Changes in the nervous activity induce variations in cerebral metabolism, hemodynamic and electromagnetic signals, which can be measured by one of the following neuromarketing techniques. Emotion Response Analysis (ERA) uses electroencephalography image to identify the emotional response an individual has to a product or advertisement. Improving understanding of neural mechanisms in decision-making and insight into individual differences in behavior and personal preferences enables marketers to significantly promote more effectively. The ability to detect and measure the bioelectric potentials of the brain makes it possible to realize the old marketer's dreams to see the true reactions of the consumer and thus properly understand the behavior of the consumer. Consumer neuroscience studies the brain to predict and potentially even manipulate consumer behavior and decision making. Tools ...
Johannes Samwer The Cost of Quality Uncertainty Johannes Samwer The Cost of Quality Uncertainty Новинка

Johannes Samwer The Cost of Quality Uncertainty

3777 руб.
Diploma Thesis from the year 2006 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of Münster (Unternehmensgründung und -entwicklung), language: English, abstract: This paper relates price with quality uncertainty, proving its persistence in the market for used cars in Germany. Based on 1,712 online car offers, grouped in four different segments, we test three hypotheses regarding the cost of quality uncertainty. A significant price difference between private and professional sellers is statistically confirmed. This price difference remains statistically significant even if private sellers' prices are adjusted in terms of assuring the same quality as professional sellers. The impact of quality signals is thereby found to be positive, but insufficient to counter quality uncertainty. The evidence suggests that quantifying the cost of quality uncertainty depends largely, but not solely, on the price of the good.
Ed.D. Annita Kerr D'Amico, Ed.D. Rene D. Rochester The Culturally-Wired Brain. Why Cultural Bridging is Critical For Learning and Understanding Ed.D. Annita Kerr D'Amico, Ed.D. Rene D. Rochester The Culturally-Wired Brain. Why Cultural Bridging is Critical For Learning and Understanding Новинка

Ed.D. Annita Kerr D'Amico, Ed.D. Rene D. Rochester The Culturally-Wired Brain. Why Cultural Bridging is Critical For Learning and Understanding

1439 руб.
All individuals process information culturally and this influences how learning takes place. Drs. Annita Kerr-D'Amico and René Rochester combine the fascinating field of brain science with real-life, academic, and classroom experience to explore the role and impact of culture on the brain. Using the science of how youth's brains are wired, they provide strategies that help close the educational-cultural gap. Understanding how cultural bridging enriches the academic and personal experience of students will assist those struggling in school. Educators, youth workers, and parents will benefit from this in-depth treatment of cultural bridging.
Dan Mrejeru Emergence of Modern Brain and The Imaginary Built-Up of Civilization Dan Mrejeru Emergence of Modern Brain and The Imaginary Built-Up of Civilization Новинка

Dan Mrejeru Emergence of Modern Brain and The Imaginary Built-Up of Civilization

1239 руб.
Our civilization expresses itself on a large scale only in the last 5,000-4,000 years. A chain of geophysical events started 42,000 years ago and produced small cumulative mutations until 2,500 years ago. This accumulation of mutations shaped the language, thinking, social organization, and brain architecture. The mentioned geophysical distress made changes in the entropy of the brain, producing local entropy increases. The adaptation to this hard-to-work-increased-entropy introduces suppressions in specific regions of the brain. The language produced an augmented consciousness that still is a massive suppression. The linear language inserted new thinking that copied the talking. This complexity allows the brain to create a new field of “imaginary thinking” that combines various memories and can make new constructs which sometimes are not based on any previous experience. When it matured enough, the “imaginary thinking” started to build-up our civilization. The “imaginary thinking” is great, but we should remember that it originates in a suppression that is a filter that bans rich information from entering our conscious processing. The conscious mechanism selects that poorest information that has the lowest uncertainty; hence, it is predictable and helps to create an “imaginary” world of order that is our dear world.
Lawrence Eyo Ita Life's Experiences Science & the Name of God Lawrence Eyo Ita Life's Experiences Science & the Name of God Новинка

Lawrence Eyo Ita Life's Experiences Science & the Name of God

1852 руб.
Книга "Life's Experiences Science & the Name of God".
L. J. Dopp The Brain That Couldn.t Think L. J. Dopp The Brain That Couldn.t Think Новинка

L. J. Dopp The Brain That Couldn.t Think

2189 руб.
Eight fantasy tales by L. J. Dopp that both skewer and celebrate the publishing field, low-budget filmmaking, H. P. Lovecraft, weird science and other threads pulled from the tattered fabric of popular culture. Includes extended interview with science-fiction author George Clayton Johnson.
Steven R. Quartz, Terrence J. Sejnowski Liars, Lovers, and Heroes. What the New Brain Science Reveals about How We Become Who We Are Steven R. Quartz, Terrence J. Sejnowski Liars, Lovers, and Heroes. What the New Brain Science Reveals about How We Become Who We Are Новинка

Steven R. Quartz, Terrence J. Sejnowski Liars, Lovers, and Heroes. What the New Brain Science Reveals about How We Become Who We Are

1152 руб.
Книга "Liars, Lovers, and Heroes. What the New Brain Science Reveals about How We Become Who We Are".
Arcade Ndoricimpa Inflation, output growth and their uncertainties in South Africa: Empirical evidence from an asymmetric multivariate GARCH-M model Arcade Ndoricimpa Inflation, output growth and their uncertainties in South Africa: Empirical evidence from an asymmetric multivariate GARCH-M model Новинка

Arcade Ndoricimpa Inflation, output growth and their uncertainties in South Africa: Empirical evidence from an asymmetric multivariate GARCH-M model

79.9 руб.
The study examines the relationships between inflation uncertainty and output growth uncertainty, and analyzes their effects on the level of inflation and output growth in South Africa. An asymmetric multivariate GARCH-M model suggested by Grier et al. (2004) is applied. The findings suggest that while uncertainty about growth is detrimental to output growth inflation uncertainty is not. The findings further reveal that Cukierman and Meltzer (1986) hypothesis of a positive impact of inflation uncertainty on the level of inflation is supported and there exists a negative impact of output growth uncertainty on inflation. No association could be found between inflation uncertainty and output growth uncertainty. The findings imply that output growth and its uncertainty should not be treated separately as it is usually suggested by business cycle models. In addition, both output growth uncertainty and inflation uncertainty should be considered as part of the determinants of output growth in South Africa.
Thomas Edward Finegan A text book on New York school law, including the revised education law, the decisions of courts and the rulings and decisions of state superintendents and the commissioner of education, prepared for the use of normal schools, training classes, te... Thomas Edward Finegan A text book on New York school law, including the revised education law, the decisions of courts and the rulings and decisions of state superintendents and the commissioner of education, prepared for the use of normal schools, training classes, te... Новинка

Thomas Edward Finegan A text book on New York school law, including the revised education law, the decisions of courts and the rulings and decisions of state superintendents and the commissioner of education, prepared for the use of normal schools, training classes, te...

897 руб.
Книга "A text book on New York school law, including the revised education law, the decisions of courts and the rulings and decisions of state superintendents and the commissioner of education, prepared for the use of normal schools, training classes, teachers a".Эта книга — репринт оригинального издания (издательство "Albany, N.Y., M. Bender & company, incorporated", 1916 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Mostafa M. Dini Brain Functioning and Regeneration. Kinematics of the Brain Activities Volume IV Mostafa M. Dini Brain Functioning and Regeneration. Kinematics of the Brain Activities Volume IV Новинка

Mostafa M. Dini Brain Functioning and Regeneration. Kinematics of the Brain Activities Volume IV

1814 руб.
Книга "Brain Functioning and Regeneration. Kinematics of the Brain Activities Volume IV".
Herbert I. Weisberg Willful Ignorance. The Mismeasure of Uncertainty Herbert I. Weisberg Willful Ignorance. The Mismeasure of Uncertainty Новинка

Herbert I. Weisberg Willful Ignorance. The Mismeasure of Uncertainty

4327 руб.
Книга "Willful Ignorance. The Mismeasure of Uncertainty".
William George Ward The authority of doctrinal decisions William George Ward The authority of doctrinal decisions Новинка

William George Ward The authority of doctrinal decisions

3039 руб.
The authority of doctrinal decisions is an unchanged, high-quality reprint of the original edition of 1866.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres.As a publisher we focus on the preservation of historical literature.Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Richard Stevko Before Philosophy Richard Stevko Before Philosophy Новинка

Richard Stevko Before Philosophy

1627 руб.
Exploration of phenomena necessary for philosophy to break out of a pre-philosophic state, involves development of mental functioning as the brain evolved. A tripartite path evolves: development of the brain in the animal kingdom, development of the brain specifically in human evolution, and development of the brain in individuals both as they develop as children into adults and as the adults increase their consciousness through life.
Gabrielle Demange, Guy Laroque Finance and the Economics of Uncertainty Gabrielle Demange, Guy Laroque Finance and the Economics of Uncertainty Новинка

Gabrielle Demange, Guy Laroque Finance and the Economics of Uncertainty

9189 руб.
Книга "Finance and the Economics of Uncertainty".
Kathleen Taylor Facilitating Learning with the Adult Brain in Mind. A Conceptual and Practical Guide Kathleen Taylor Facilitating Learning with the Adult Brain in Mind. A Conceptual and Practical Guide Новинка

Kathleen Taylor Facilitating Learning with the Adult Brain in Mind. A Conceptual and Practical Guide

3457.82 руб.
Practical «brain-aware» facilitation tailored to the adult brain Facilitating Learning with the Adult Brain in Mind explains how the brain works, and how to help adults learn, develop, and perform more effectively in various settings. Recent neurobiological discoveries have challenged long-held assumptions that logical, rational thought is the preeminent approach to knowing. Rather, feelings and emotions are essential for meaningful learning to occur in the embodied brain. Using stories, metaphors, and engaging illustrations to illuminate technical ideas, Taylor and Marienau synthesize relevant trends in neuroscience, cognitive science, and philosophy of mind. Readers unfamiliar with current brain discoveries will enjoy an informative, easy-to-read book. Neuroscience fans will find additional material designed to supplement their knowledge. Many popular publications on brain and learning focus on school-aged learners or tend more toward anatomical description than practical application. This book provides facilitators of adult learning and development a much-needed resource of tested approaches plus the science behind their effectiveness. Appreciate the fundamental role of experience in adult learning Understand how metaphor and analogy spark curiosity and creativity Alleviate adult anxieties that impede learning Acquire tools and approaches that foster adult learning and development Compared with other books on brain and learning, this volume includes dozens of specific examples of how experienced practitioners facilitate meaningful learning. These «brain-aware» approaches can be adopted and adapted for use in diverse settings. Facilitating Learning with the Adult Brain in Mind should be read by advisors/counselors, instructors, curriculum and instructional developers, professional development designers, corporate trainers and coaches, faculty mentors, and graduate students—in fact, anyone interested in how adult brains learn.
David Charlesworth Decision Analysis for Managers, Second Edition. A Guide for Making Better Personal and Business Decisions David Charlesworth Decision Analysis for Managers, Second Edition. A Guide for Making Better Personal and Business Decisions Новинка

David Charlesworth Decision Analysis for Managers, Second Edition. A Guide for Making Better Personal and Business Decisions

4514 руб.
Everybody has to make decisions-they are unavoidable. However, we receive little or no education or training on how to make decisions. Business decisions are difficult: which people to hire, which product lines or facilities to expand, which proposal to accept, how much R&D to invest in, which environmental projects are high priority, etc. Personal decisions (college, getting married, changing jobs, buying a house, retiring, dealing with a health problem) can be even more difficult. This book gives you the tools you need toÉClarify and reach alignment on goals and objectives; Understand trade-offs associated with reaching those objectives; Develop and examine alternatives; Systematically analyze the effects of risk and uncertainty, and; Maximize the chances of achieving your goals. Success (getting what you want) depends on luck and good decision-making. You can't control your luck, but you can maximize your odds by making the best possible decisions, and this book gets you there. The author organizes and presents otherwise formal decision-making tools in an intuitively understandable fashion. The presentation is informal, but the concepts and tools are research-based and formally accepted. Whether you are a business owner, a manager or team leader, or a senior professional, these tools will help both your personal and your business life.
William Hanna Thomson Brain and personality. or, the physical relations of the brain to the mind William Hanna Thomson Brain and personality. or, the physical relations of the brain to the mind Новинка

William Hanna Thomson Brain and personality. or, the physical relations of the brain to the mind

906 руб.
Эта книга — репринт оригинального издания (издательство "New York, Dodd, Mead & company", 1910 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Brain and personality. or, the physical relations of the brain to the mind.
European Commission European Commission and Directorate-General for Research and Innovation Directorate-General for Research and Innovation Overall Uncertainty Analysis European Commission European Commission and Directorate-General for Research and Innovation Directorate-General for Research and Innovation Overall Uncertainty Analysis Новинка

European Commission European Commission and Directorate-General for Research and Innovation Directorate-General for Research and Innovation Overall Uncertainty Analysis

5152 руб.
A study to perform an uncertainty analysis of the European accident consequence assessment system, Cosyma, has been carried out under contract to the European Commission. The study involved a series of analysis of the uncertainty in different sections of the system, followed by a final analysis of the uncertainty in the whole system. The overall aims of the study can be summarised as: - to formulate a state-of-the-art expert judgment methodology which is capable of finding broad acceptance; - to apply the methodology to estimate uncertainties associated with the predictions of the probabilistic accident consequence system, Cosyma; - to provide an input to identifying future research and development priorities. Uncertainties analysis involves specifying probability distributions for the values of each of the parameters involved, sampling sets of values from those distributions and propagating them through the model to derive information on the uncertainty in the model prediction. Those parameters whose uncertainties make major contributions to the overall uncertainty can then be identified using correlation coefficients between the input values and the model outputs.
David W. G. Pope Brainwavez II David W. G. Pope Brainwavez II Новинка

David W. G. Pope Brainwavez II

1352 руб.
An old woman has her brain transplanted into the body of a brain-dead young man. During the operation an inert part of the brain was activated. The developing brain produced an unusual ability, giving the recipient and eventful second life.
David W. G. Pope Brainwavez I David W. G. Pope Brainwavez I Новинка

David W. G. Pope Brainwavez I

1202 руб.
An old man at the end of his life has his brain transplanted into the body of a brain dead young man. During the brain operation, an inert part of the old man's brain was activated, causing his brain to develop, giving him extraordinary powers, and a second life full of adventures.
Jon Agar Science in the 20th Century and Beyond Jon Agar Science in the 20th Century and Beyond Новинка

Jon Agar Science in the 20th Century and Beyond

5276.55 руб.
A compelling history of science from 1900 to the present day, this is the first book to survey modern developments in science during a century of unprecedented change, conflict and uncertainty. The scope is global. Science's claim to access universal truths about the natural world made it an irresistible resource for industrial empires, ideological programs, and environmental campaigners during this period. Science has been at the heart of twentieth century history – from Einstein's new physics to the Manhattan Project, from eugenics to the Human Genome Project, or from the wonders of penicillin to the promises of biotechnology. For some science would only thrive if autonomous and kept separate from the political world, while for others science was the best guide to a planned and better future. Science was both a routine, if essential, part of an orderly society, and the disruptive source of bewildering transformation. Jon Agar draws on a wave of recent scholarship that explores science from interdisciplinary perspectives to offer a readable synthesis that will be ideal for anyone curious about the profound place of science in the modern world.
Marc Zajicek Mergers . Acquisitions - a Real Option valuation approach of investment decision under uncertainty Marc Zajicek Mergers . Acquisitions - a Real Option valuation approach of investment decision under uncertainty Новинка

Marc Zajicek Mergers . Acquisitions - a Real Option valuation approach of investment decision under uncertainty

9352 руб.
Inhaltsangabe:Abstract: The objective of this dissertation is to examine the application of Real Options for the evaluation of companies with regard to acquisitions. There has been an intensive scientific discussion in the past years about the Real Options method for the evaluation of investments and mergers & acquisitions as in practice usually the management tries to capture future developments with static methods of capital budgeting. For example, future cash-flows are discounted with a fixed risk-adjusted discount rate. Therefore, the Real Options approach has been applied very rarely as it has the reputation of high complexity and poor practicability in daily business. However, the use of present values and capitalized values may produce pitfalls in acquisition decisions as strategic investment decisions might be characterized by a wide range of possibilities to react flexibly to a fast changing environment. In chapter 1, the term Mergers & Acquisitions (M&A) is defined and the motives as well as the relevance of M&A transactions for different branches are described in detail. Furthermore, the process and the different phases of a merger or an acquisition are explained. Chapter 2 presents traditional evaluation methods of static net present value, sensitivity analysis, Monte Carlo and decision tree. These classic methods are discussed and a comparison is drawn among these techniques in regard to practicability. At the end of this chapter, a evaluation is ...
Rock David Coaching with the Brain in Mind. Foundations for Practice Rock David Coaching with the Brain in Mind. Foundations for Practice Новинка

Rock David Coaching with the Brain in Mind. Foundations for Practice

5068.65 руб.
Coaching Brain in Mind Foundations for Practice David Rock and Linda J. Page, PhD Discover the science behind brain-based coaching By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individual's «hard-wired» way of thinking. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective—and ultimately more rewarding—relationship for both coach and client. This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work. Coverage includes: A succinct but comprehensive overview of the major scientific and theoretical foundations for coaching and their implications for practice How the language of coaching—setting goals, making connections, becoming more aware, seeking breakthroughs, and taking action—parallels what neuroscientists tell us about how the brain operates Neuroscience as a natural platform for the ongoing development of coaching Building on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works. As well, the authors, through their research, present that an understanding of neuroscience research, however new and speculative, can help coaches and leaders fulfill their potential as change agents in the lives of others.
Christian Jarrett Great Myths of the Brain Christian Jarrett Great Myths of the Brain Новинка

Christian Jarrett Great Myths of the Brain

6756.75 руб.
Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain. Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature Looks at enduring myths such as “Do we only use 10% of our brain?”, “Pregnant women lose their mind”, “Right-brained people are more creative” and many more. Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others Written engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain Teaches readers how to spot neuro hype and neuro-nonsense claims in the media
William F. Allman Apprentices of Wonder. Inside the Neural Network Revolution William F. Allman Apprentices of Wonder. Inside the Neural Network Revolution Новинка

William F. Allman Apprentices of Wonder. Inside the Neural Network Revolution

1177 руб.
In the vein of The Soul of a New Machine, a dramatic chronicle of a new revolution in brain-mind science comes this accessible book on the scientists who are creating startling new theories of how the mind works as the forge a new kind of artificial intelligence called neural networks--or, the first thinking machines
Lloyd Fell MIND and LOVE. The Human Experience Lloyd Fell MIND and LOVE. The Human Experience Новинка

Lloyd Fell MIND and LOVE. The Human Experience

2689 руб.
This refreshingly new explanation of the way our minds work in everyday experience combines the latest social neuroscience with the new-paradigm biology of Maturana and Varela. It reveals blindspots that spoil our lives, e.g., the mistaken ideas that meaning is transferable, that decisions come from conscious awareness, or that knowledge is a commodity. The biological significance of love and the value of embracing uncertainty and respecting the unknown point to a very hopeful vision for our future.
A. Pradeep K. The Buying Brain. Secrets for Selling to the Subconscious Mind A. Pradeep K. The Buying Brain. Secrets for Selling to the Subconscious Mind Новинка

A. Pradeep K. The Buying Brain. Secrets for Selling to the Subconscious Mind

1846.18 руб.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier – the human brain.
Mostafa M. Dini Kinematics Of The Brain Activities Mostafa M. Dini Kinematics Of The Brain Activities Новинка

Mostafa M. Dini Kinematics Of The Brain Activities

1802 руб.
Книга "Kinematics Of The Brain Activities".
Franz Josef Gall On the functions of the brain and of each of its parts Franz Josef Gall On the functions of the brain and of each of its parts Новинка

Franz Josef Gall On the functions of the brain and of each of its parts

1158 руб.
Эта книга — репринт оригинального издания (издательство "Boston, Marsh, Capen & Lyon", 1835 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.On the functions of the brain and of each of its parts. With observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain and head.
Franz Josef Gall On the functions of the brain and of each of its parts Franz Josef Gall On the functions of the brain and of each of its parts Новинка

Franz Josef Gall On the functions of the brain and of each of its parts

1170 руб.
Эта книга — репринт оригинального издания (издательство "Boston, Marsh, Capen & Lyon", 1835 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.On the functions of the brain and of each of its parts. With observations on the possibility of determining the instincts, propensities, and talents, or the moral and intellectual dispositions of men and animals, by the configuration of the brain and head.
Constance Breen The Pockets of My Brain Constance Breen The Pockets of My Brain Новинка

Constance Breen The Pockets of My Brain

1889 руб.
Книга "The Pockets of My Brain".
Mostafa M. Dini Kinematics Of The Brain Activities Mostafa M. Dini Kinematics Of The Brain Activities Новинка

Mostafa M. Dini Kinematics Of The Brain Activities

1739 руб.
Книга "Kinematics Of The Brain Activities".

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Discover recent powerful advances in the theory, methods, and applications of decision and risk analysis Focusing on modern advances and innovations in the field of decision analysis (DA), Breakthroughs in Decision Science and Risk Analysis presents theories and methods for making, improving, and learning from significant practical decisions. The book explains these new methods and important applications in an accessible and stimulating style for readers from multiple backgrounds, including psychology, economics, statistics, engineering, risk analysis, operations research, and management science. Highlighting topics not conventionally found in DA textbooks, the book illustrates genuine advances in practical decision science, including developments and trends that depart from, or break with, the standard axiomatic DA paradigm in fundamental and useful ways. The book features methods for coping with realistic decision-making challenges such as online adaptive learning algorithms, innovations in robust decision-making, and the use of a variety of models to explain available data and recommend actions. In addition, the book illustrates how these techniques can be applied to dramatically improve risk management decisions. Breakthroughs in Decision Science and Risk Analysis also includes: An emphasis on new approaches rather than only classical and traditional ideas Discussions of how decision and risk analysis can be applied to improve high-stakes policy and management decisions Coverage of the potential value and realism of decision science within applications in financial, health, safety, environmental, business, engineering, and security risk management Innovative methods for deciding what actions to take when decision problems are not completely known or described or when useful probabilities cannot be specified Recent breakthroughs in the psychology and brain science of risky decisions, mathematical foundations and techniques, and integration with learning and pattern recognition methods from computational intelligence Breakthroughs in Decision Science and Risk Analysis is an ideal reference for researchers, consultants, and practitioners in the fields of decision science, operations research, business, management science, engineering, statistics, and mathematics. The book is also an appropriate guide for managers, analysts, and decision and policy makers in the areas of finance, health and safety, environment, business, engineering, and security risk management.
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