designing public awareness communication campaign



Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Philippe Maarek J. Campaign Communication and Political Marketing Philippe Maarek J. Campaign Communication and Political Marketing Новинка

Philippe Maarek J. Campaign Communication and Political Marketing

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Ezra Schneier Total Rewards Communication Handbook Version 7 Ezra Schneier Total Rewards Communication Handbook Version 7 Новинка

Ezra Schneier Total Rewards Communication Handbook Version 7

A Total Rewards Communication program can help employers improve business results and achieve success with more engaged and better informed associates. Total Rewards Communication helps enhance employee retention and builds awareness about the full value of employment. Based on experience from the development of numerous programs for employers, this handbook explains the practical steps to follow to bring Total Rewards Communication to life.The purpose of this handbook is to discuss how easy it can be to implement Total Rewards Communication at any organization.
VS LIMAYE, AD PAWAR BUILDING DESIGN AND DRAWING VS LIMAYE, AD PAWAR BUILDING DESIGN AND DRAWING Новинка

VS LIMAYE, AD PAWAR BUILDING DESIGN AND DRAWING

1.INTRODUCTION TO BUILDING DRAWING2.VENTILATION3.FIRE PROTECTION4.BUILDING SERVICES5.PLANNING AND RESIDENTIAL BUILDINGS6.WORKING DRAWING7.PLANNING OF APARTMENT8.PERSPECTIVE DRAWING9.PLANNING AND DESIGNING OF PUBLIC BUILDINGS-I10.PLANNING AND DESIGNING OF PUBLIC BUILDINGS-II
Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations Новинка

Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.
Annalisa Zanola Public speaking and workplace skills. A new domain for global business communication Annalisa Zanola Public speaking and workplace skills. A new domain for global business communication Новинка

Annalisa Zanola Public speaking and workplace skills. A new domain for global business communication

Seminar paper from the year 2015 in the subject English - Grammar, Style, Working Technique, , language: English, abstract: The study of public speaking is proposed as a peculiar area of the business communication domain. A diachronic analysis of the inter- and multi-disciplinarian nature of public speaking in business communication is proposed, as a foundation for a new field of theoretical and applied research. Moreover, public speaking is described here as a basic workplace skill in business communication. Entrepreneurs' public speaking is chosen as an interesting case study: empirical data support the thesis of a strict relationship between entrepreneurs' effectiveness in speaking and the social construction of their meanings. Drawing on those considerations, a more focused reflection on the impact of oratorical skills in business communication contexts is explored.
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Kenneth Allan Pazder The Invisible Reich Kenneth Allan Pazder The Invisible Reich Новинка

Kenneth Allan Pazder The Invisible Reich

Welcome to the war on animals! Thirty million of them were killed today!Despite these staggering numbers, the war remains invisible to most. Something must be done to raise public awareness!Can one ex-special forces soldier's "shock and awe" tactics make the Master Species hit the pause button on this global onslaught?Read the story of one man's quixotic campaign to save the millions of lives of animals who live and die every day at the whim of the denizens of The Invisible Reich.
Strategic Communication for Non-Profit Organisations. Challenges and Alternative Approaches Strategic Communication for Non-Profit Organisations. Challenges and Alternative Approaches Новинка

Strategic Communication for Non-Profit Organisations. Challenges and Alternative Approaches

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations, ' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002).Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we make a step on the proposal of new approaches that are centred on the concept of non-profit in various dimensions and from various persp...
Media And Voters In Canadian Election Campaigns Media And Voters In Canadian Election Campaigns Новинка

Media And Voters In Canadian Election Campaigns

Taken together, the five studies provide a useful overview of the effectiveness of various forms of campaign communication in informing voters. Much of the material presented here is not readily available elsewhere.
Peter Ingle The Little Book of Awareness Peter Ingle The Little Book of Awareness Новинка

Peter Ingle The Little Book of Awareness

Awareness is beyond the mind. At best, the mind can suggest what awareness is and describe what it is not. The Little Book of Awareness tries to go a step farther by evoking awareness in the reader and exploring what it means for awareness to consciously realize itself as pure awareness. Only when this happens does true transformation begin.
Seeger Matthew W. Theorizing Crisis Communication Seeger Matthew W. Theorizing Crisis Communication Новинка

Seeger Matthew W. Theorizing Crisis Communication

8370.06 руб. или Купить в рассрочку!
Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events
Panta Rodica Models of contemporary public diplomacy Panta Rodica Models of contemporary public diplomacy Новинка

Panta Rodica Models of contemporary public diplomacy

Public diplomacy was one of the key Cold War. With the end of the bipolar world, it became less popular. In the new global political and communication context there was a need for a new approach. Public diplomacy based on cooperation with non-state actors, two-way communication and the use of new technologies was labeled the new public diplomacy. The concept appeared as a mostly academic term, but soon it also became widely applied by practitioners. In this book are analyzed three models of contemporary public diplomacy: American model, Chinese and Russian.
MAHEK SHAIKH MOBILE COMPUTING MAHEK SHAIKH MOBILE COMPUTING Новинка

MAHEK SHAIKH MOBILE COMPUTING

1 Introduction To Mobile Communication And Computing 2 Wireless Lans And Application Overview 3 Gsm 4 Access Technologies 5 Database Issues 6 Platforms/Opearting Systems For Application Development 7 Android Application Development 8 Designing The User Interference 9 Starting With Application Coding 10 Accessing Location Based Services Application 11 Data Storage, Retrieval And Sharing 12 Introduction To Sqlite 13 Peer-To Peer Communication 14 Accessing Android Hardware 15 Publishing Android Application To Market
Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Новинка

Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership

7179.45 руб. или Купить в рассрочку!
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Katsiaryna Chayeuskaya Enhancement of Beesender Brand Awareness in the Russian Federation Katsiaryna Chayeuskaya Enhancement of Beesender Brand Awareness in the Russian Federation Новинка

Katsiaryna Chayeuskaya Enhancement of Beesender Brand Awareness in the Russian Federation

Bachelor Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: good, , language: English, abstract: Research problem: Beesender is a process-driven communication platform that just entered the Russian market. At the moment, there is a diversity of different brands presented in the Russian software industry, but no one from the competitors has a similar product as a Beesender, which serves the same customer needs. Customers used to trust companies that well established rather than try something new. The aim of the thesis is to identify the best ways that would help to enhance brand awareness among potential Russian customers for 2018. Research objectives: 1. To conduct an internal and external analysis of the CRM Project company and its product Beesender in the Russian market. 2. To conduct quantitative research for the understanding of the most relevant existing problems that Beesender faces among potential customers in the Russian market. 3. To provide the managerial solutions of how to enhance brand awareness of Beesender brand in Russian Federation. Research results: After the research finding was analyzed, managerial solutions have been provided for brand awareness enhancement of "Beesender" in the Russian market.
Johnson J. David, J. David Johnson Managerial Communication. Evaluating the Right Dose Johnson J. David, J. David Johnson Managerial Communication. Evaluating the Right Dose Новинка

Johnson J. David, J. David Johnson Managerial Communication. Evaluating the Right Dose

The metaphor of dosage offers us a rich organizing principle for managers. It focuses our efforts on fundamental, pragmatic communication issues such as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness: How much communication should we engage in to pursue our projects? Inside this book, the author focuses on the dosage metaphor as a way of confronting this question-what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It details the most contemporaneously interesting issues of change and of productivity, and the final chapter presents the dosage metaphor in broad sweep and suggests a countervailing minimalist approach to communication.
Sandy Anastasi The Anastasi System - Psychic Development Level 5. Developing the Energy and Skill in Spirit Communication Sandy Anastasi The Anastasi System - Psychic Development Level 5. Developing the Energy and Skill in Spirit Communication Новинка

Sandy Anastasi The Anastasi System - Psychic Development Level 5. Developing the Energy and Skill in Spirit Communication

To simply say this is a great guide to spirit communication would not do it justice. Among these pages you will find a plethora of knowledge that will help to unlock your own self-made boundaries. You will learn to expand your horizons, accept your experiences, and 'tune up' your awareness! - Lisa Freeman, Professional Psychic Medium
Ye Wang The impact of CSR and public platforms on corporate marketing communication Ye Wang The impact of CSR and public platforms on corporate marketing communication Новинка

Ye Wang The impact of CSR and public platforms on corporate marketing communication

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate social responsibility (CSR) has become an increasingly important element when stakeholders' make their decisions about enterprises and their products. Currently, most companies still stay on the situation of one-way communication. It is the lack of effective two-way communication between companies and stakeholders that makes a win-win condition hardly be achieved.As the number of netizens and smart phone users increases dramatically. Public platforms such as Facebook, Twitter, LinkedIn, Youtube, Flickr, and Sina Weibo have play an important role in marketing communications. To combine corporate social responsibility with public platform is a new way to improve the brand image, as well as promote products or services. But at the same time, public platform has its uncertainties, on the one hand, too much emphasis on CSR may make customers' attention focused on CSR rather than their products or services; On the other hand, whether the direction of discussion on public platforms is positive or negative is hard to control.This paper aims to shed light on corporate practices regarding the integration of CSR into corporate communication on public platforms. It uses case study method, selects representative CSR activities of three companies, and fig...
Rodrigo Ortiz Crespo The Active Listener Rodrigo Ortiz Crespo The Active Listener Новинка

Rodrigo Ortiz Crespo The Active Listener

Success depends on effective communication. A good communicator dominates public speaking skills and active listening skills. Listening is the key ingredient of effective communication. Listening enables us to improve communication, increase our efficiency at work, develop leadership skills and strengthen relationships with family, partners and friends. Discover the active listening skills to reach success thanks to this book «The Active Listener».
Rainer Liebhart LTE for Public Safety Rainer Liebhart LTE for Public Safety Новинка

Rainer Liebhart LTE for Public Safety

9700.92 руб. или Купить в рассрочку!
The aim of the book is to educate government agencies, operators, vendors and other regulatory institutions how LTE can be deployed to serve public safety market and offer regulatory / public safety features. It is written in such a way that it can be understood by both technical and non-technical personnel with just introductory knowledge in wireless communication. Some sections and chapters about public safety services offered by LTE network are intended to be understood by anyone with no knowledge in wireless communication.
Pradeep Kautish An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations Pradeep Kautish An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations Новинка

Pradeep Kautish An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer's evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.
Andreas Schwarz The Handbook of International Crisis Communication Research Andreas Schwarz The Handbook of International Crisis Communication Research Новинка

Andreas Schwarz The Handbook of International Crisis Communication Research

14551.02 руб. или Купить в рассрочку!
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Everardo Reyes-Garcia Designing Interactive Hypermedia Systems Everardo Reyes-Garcia Designing Interactive Hypermedia Systems Новинка

Everardo Reyes-Garcia Designing Interactive Hypermedia Systems

8954.04 руб. или Купить в рассрочку!
This book aims at exploring and illustrating the different ways in which hypermedia systems and tools are designed according to those aspects. The design and visualization schemes included in any system will be related to the variety of social and technical complexities confronted by researchers in social, communication, humanities, art and design.
David L. Remund The ART of Responsible Communication. Leading with Values Every Day David L. Remund The ART of Responsible Communication. Leading with Values Every Day Новинка

David L. Remund The ART of Responsible Communication. Leading with Values Every Day

Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Новинка

Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks

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A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. Risk Communication is divided into five self-contained parts: Part I provides background information for understanding the basic theories and practices of risk communication Part II explains how to plan a risk communication effort Part III describes how to put risk communication into action Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success Part V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaigns An ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.
Steve May The Handbook of Communication and Corporate Social Responsibility Steve May The Handbook of Communication and Corporate Social Responsibility Новинка

Steve May The Handbook of Communication and Corporate Social Responsibility

17084.03 руб. или Купить в рассрочку!
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Janet Mizrahi Writing For Public Relations. A Practical Guide for Professionals Janet Mizrahi Writing For Public Relations. A Practical Guide for Professionals Новинка

Janet Mizrahi Writing For Public Relations. A Practical Guide for Professionals

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Новинка

Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication

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Discusses the challenges of intercultural communication in engineering, technical, and related professional fields Given today's globalized technical and engineering environment, intercultural communication is an essential topic for engineers, other technical professionals, and technical communicators to learn. Engineering programs, in particular, need to think about how to address the ABET requirement for students to develop global competence and communication skills. This book will help readers learn what intercultural communication is like in the workplace—which is an important first step in gaining intercultural competence. Through narratives based on the real experiences of working professionals, Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication covers a range of design, development, research, and documentation projects—offering an authentic picture of today's international workplace. Narrative contributors present firsthand experience and perspectives on the complexities and challenges of working with multicultural team members, international vendors, and diverse customers; additional suggested readings and discussion questions provide students with information on relevant cultural factors and invite them to think deeply and critically about the narratives. This collection of narratives: Responds to the need for updated firsthand information in intercultural communication and will help us prepare workplace professionals Covers various topics such as designing e-commerce websites, localizing technical documentation, and translating workplace safety materials Provides hands-on studies of intercultural professional communication in the workplace Is targeted toward institutions that train engineers for technical communication tasks in diverse sociocultural environments Presents contributions from a diverse group of professionals Recommends additional material for further pursuit A book unlike any other in its field, Negotiating Cultural Encounters is ideal for all engineering and technical communication professionals seeking to better communicate their ideas and thoughts in the multicultural workplaces of the world.
Hans-Christian Tenberg Interaktive Stadtmarketingkonzepte im Internet Hans-Christian Tenberg Interaktive Stadtmarketingkonzepte im Internet Новинка

Hans-Christian Tenberg Interaktive Stadtmarketingkonzepte im Internet

Studienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Universität Duisburg-Essen (Politikwissenschaft), Veranstaltung: Politikimplementation und Public Management im Mehrebenensystem: Social Media und Kommunalpolitik , Sprache: Deutsch, Abstract: Interactive city marketing concepts on the Internet at the example of the city of Krefeld with the campaign "Krefeld - schön hier"To put it in a nutshell, nowadays nothing more goes without advertising. A city does not get by without either any more. We look at a city marketing concept of the city of Krefeld critically and assess the success in line of this campaign. The name of this campaign is "Krefeld - schön hier", a city marketing campaign in three phases. Result of this campaign is the Krefeld Summer Street and a postcard which ones stores in the City Archive of Krefeld now. Exactly this is part also of the points of criticism at the campaign just like the budget perhaps calculated too only just. It was tried in the text on hand to give to the reader a better understanding of the campaign and to light up the backgrounds. A personal assessment of the campaign and some interviews then follow with local politicians and top city executives in the appendix at the end of this work. ***** Heutzutage geht nichts mehr ohne Werbung. Auch eine Stadt kommt nicht mehr ohne aus. Wir betrachten ein Stadtmarketingkonzept der Stadt Krefeld kritisch,...
Expert Proficiency Coursebook (+ 2 CD) Expert Proficiency Coursebook (+ 2 CD) Новинка

Expert Proficiency Coursebook (+ 2 CD)

The Expert series provides rigorous exam training for highachieving students while continuing to develop language awareness and communication skills. In line with the 2013 exam specifications, this intensive course for the Cambridge English: Proficiency exam will prove to satisfy your students' practice needs and allow them to achieve their full potential.
Veny Ari Sejati Marketing Communication, Direct Marketing, Public Relation and Advertising Veny Ari Sejati Marketing Communication, Direct Marketing, Public Relation and Advertising Новинка

Veny Ari Sejati Marketing Communication, Direct Marketing, Public Relation and Advertising

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals.This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.
Silvio Waisbord The Handbook of Global Health Communication Silvio Waisbord The Handbook of Global Health Communication Новинка

Silvio Waisbord The Handbook of Global Health Communication

4249.06 руб. или Купить в рассрочку!
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias Новинка

Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias

Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 13, , language: English, abstract: This little dissertation aimed to compare French conservative and British sensationalistic communication practices during political campaigning through an analysis of the political communication history in both countries, a reminder of fundamental political communication notions and a focus on the modern use of digital communication over last presidential elections. Then, the objective was to understand the influence of fake news, targeted ads and social medias on the communication methods used by the politicians through a comparison of different studies conducted on this topic and an analysis of a focus group debate between five millennials of both French and British nationalities.
Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Новинка

Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

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Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media Новинка

Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media

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Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
Shannon Bowen, Rowlins Brad, Bowen Shannon Bowen An Overview to the Public Relations Function Shannon Bowen, Rowlins Brad, Bowen Shannon Bowen An Overview to the Public Relations Function Новинка

Shannon Bowen, Rowlins Brad, Bowen Shannon Bowen An Overview to the Public Relations Function

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
John King What is the Relationship Between Awareness, Perception . Experience. John King What is the Relationship Between Awareness, Perception . Experience. Новинка

John King What is the Relationship Between Awareness, Perception . Experience.

There are a very diverse range of views concerning the nature of awareness, perception and experience. In this book John King considers both the nature of the three individual phenomena and the various possible links which could exist between the three phenomena. Some of the main themes covered are the idea that awareness and experience are equivalent, experience without awareness, perception without awareness, sleep and dreaming, panexperientialism, and higher-order monitoring.
Lydi Smaini RF Analog Impairments Modeling for Communication Systems Simulation. Application to OFDM-based Transceivers Lydi Smaini RF Analog Impairments Modeling for Communication Systems Simulation. Application to OFDM-based Transceivers Новинка

Lydi Smaini RF Analog Impairments Modeling for Communication Systems Simulation. Application to OFDM-based Transceivers

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With the growing complexity of personal mobile communication systems demanding higher data-rates and high levels of integration using low-cost CMOS technology, overall system performance has become more sensitive to RF analog front-end impairments. Designing integrated transceivers requires a thorough understanding of the whole transceiver chain including RF analog front-end and digital baseband. Communication system engineers have to include RF analog imperfections in their simulation benches in order to study and quantify their impact on the system performance. Here the author explores key RF analog impairments in a transceiver and demonstrates how to model their impact from a communication system design view-point. He discusses the design aspects of the front end of transceivers (both receivers and transmitters) and provides the reader with a way to optimize a complex mixed-signal platform by taking into account the characteristics of the RF/analog front-end. Key features of this book include: Practical examples illustrated by system simulation results based on WiFi and mobile WiMAX OFDM transceivers An overview of the digital estimation and compensation of the RF analog impairments such as power amplifier distortion, quadrature imbalance, and carrier and sampling frequency offsets An exposition of the challenges involved in the design of both RF analog circuits and DSP communication circuits in deep submicron CMOS technology MATLAB® codes for RF analog impairments models hosted on the companion website Uniquely the book bridges the gap between RFIC design specification needs and communication systems simulation, offering readers RF analog impairments modeling knowledge and a comprehensive approach to unifying theory and practice in system modelling. It is of great value to communication systems and DSP engineers and graduate students who design communication processing engines, RF/analog systems and IC design engineers involved in the design of communication platforms.
Milton Schaff Designing the Modern. Profiles of Modernist Designers Milton Schaff Designing the Modern. Profiles of Modernist Designers Новинка

Milton Schaff Designing the Modern. Profiles of Modernist Designers

Designing the Modern: Profiles of Modernist Designers looks at profiles of specific modernist designers and their work.
Christian Fronz Strategic Management in Crisis Communication - A Multinational Approach Christian Fronz Strategic Management in Crisis Communication - A Multinational Approach Новинка

Christian Fronz Strategic Management in Crisis Communication - A Multinational Approach

A corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments, extended media and respectively public interest in their actions, and consequently their dependence on different public opinions as well as the much wider impacts because of their publics' spread. Well planned and organisationally integrated multinational crisis communication is a key success factor in a crisis situation. Yet existing models and frameworks in crisis communication are rather tactically than strategically oriented, lack in of the depth of the guidance they provide, and present limitations in their scope of application. In addition, publications on crisis communication provided by experts with practical experience mainly deal with a wide field of case studies and neglect scientific applications; a holistic view on strategic multinational crisis communication is weak.The dissertation examines the nature of strategic multinational crisis communication and identifies their general organisational integration and coherences with corporate functions within a multinational environment. By following a theoretical analysis approach, deficiencies and weaknesses of existing crisis communication theories and the underlying literature will be iden...
Erik Daubert J. The Annual Campaign Erik Daubert J. The Annual Campaign Новинка

Erik Daubert J. The Annual Campaign

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LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause. This nuts-and-bolts book presents practical advice on: The secrets to running an effective, well-coordinated annual campaign Why your annual campaign needs a strong support base How to know when your organization is ready to launch its campaign Best practices for growing human relationships—and big pledges and gifts How to get your volunteer force purposefully engaged Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful—and abundantly lucrative—annual campaign.
Christian Röse, Janis Baranovskis, Jelmer Huisman Integrated Marketing Campaign Christian Röse, Janis Baranovskis, Jelmer Huisman Integrated Marketing Campaign Новинка

Christian Röse, Janis Baranovskis, Jelmer Huisman Integrated Marketing Campaign

Projektarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hanzehogeschool Groningen (International Business School), Sprache: Deutsch, Abstract: This report gives solutions on how a small sized research center (ALIFE), without established identity, can promote itself in the Business-to-Business market to successfully achieve the communication objectives of creating awareness, interest and preference among the target audience by integrating and employing several promotional tools.Promotional campaign for the research center ALIFE was created by interviewing existing clients, doing desk research on internet and applying theory from the course book throughout the report. Findings show that personal approach, cost effectiveness and applicability are the key qualities that the institute posses and consequently occupy the positioning claims. First, the company has to set an identity to be able to promote - logo, business card and poster examples are suggested and visualized. Nature of the service and doing business with organization narrows the target market, to the extent where the mass advertising would lead to overexposure and low return on investment. Thus, effective combination of highly selective promotional tools like telemarketing and direct mail, which would include activities like customer database creation, promotional material selection, advertising item purchase, is recommended. Together wit...
H. E. CRUX Public Speaking, Simplified and Demystified. Communication basics to create lasting impressions. H. E. CRUX Public Speaking, Simplified and Demystified. Communication basics to create lasting impressions. Новинка

H. E. CRUX Public Speaking, Simplified and Demystified. Communication basics to create lasting impressions.

Public speaking is not something you study, it`s something you DO. Finally, a no nonsense, common sense, and practical approach to speaking in public. Public Speaking Simplified and Demystified is a step-by-step method to not only speaking and presenting like a pro, but a guide on how to make a lasting impression.
Eddie Giesen Van Designing Rainwater Harvesting Systems. Integrating Rainwater into Building Systems Eddie Giesen Van Designing Rainwater Harvesting Systems. Integrating Rainwater into Building Systems Новинка

Eddie Giesen Van Designing Rainwater Harvesting Systems. Integrating Rainwater into Building Systems

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Water conservation is one of the most effective sustainable design practices, yet few professionals know how to collect and use rainwater effectively. Rainwater Harvesting the first comprehensive book on designing rainwater harvesting systems. It provides practical guidelines for developing a rainwater harvesting strategy, taking into account climate, public policies, environmental impact, and end uses. Case studies are included throughout. Rainwater Harvesting is a valuable reference for architects, landscape architects, and site engineers.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6789.59 руб. или Купить в рассрочку!
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6715.53 руб. или Купить в рассрочку!
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Rosemary Kilmer Designing Interiors Rosemary Kilmer Designing Interiors Новинка

Rosemary Kilmer Designing Interiors

9700.92 руб. или Купить в рассрочку!
After its publication in 1992, Designing Interiors became a hugely successful reference tool and designing textbook. In Designing Interiors, Second Edition, updates on trends in sustainability and green design, building codes, universal design, and building information models amplify the already invaluable interior design tricks of trade. Design professors Rosemary and Otie Kilmer provide a fuller design history that incorporates non-Western design and dynamic color illustrations that flesh out technical concepts.
The Gestalt Legacy Project Gestalt Awareness Practice. Christine Stewart Price The Gestalt Legacy Project Gestalt Awareness Practice. Christine Stewart Price Новинка

The Gestalt Legacy Project Gestalt Awareness Practice. Christine Stewart Price

This book contains a series of presentations by Christine Stewart Price in which she explains Gestalt Awareness Practice.
100 Contemporary Houses 100 Contemporary Houses Новинка

100 Contemporary Houses

Designing private residences has its own very special challenges and nuances for the architect. The scale may be more modest than public projects, the technical fittings...
Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services: An Advanced Guide for VPLS and VLL Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services: An Advanced Guide for VPLS and VLL Новинка

Designing and Implementing IP/MPLS-Based Ethernet Layer 2 VPN Services: An Advanced Guide for VPLS and VLL

A guide to designing and implementing VPLS services over an IP/MPLS switched service provider backbone Today's communication providers are looking for convenience, simplicity, and flexible bandwidth across wide area networks-but with the quality of service and control that is critical for business networking applications like video, voice and data. Carrier Ethernet VPN services based on VPLS makes this a reality. Virtual Private LAN Service (VPLS) is a pseudowire (PW) based, multipoint-to-multipoint layer 2 Ethernet VPN service provided by services providers By deploying a VPLS service to customers, the operator can focus on providing high throughput, highly available Ethernet bridging services and leave the layer 3 routing decision up to the customer.
Michael Demana Beaver Wars Campaign Rules & Scenario Book Michael Demana Beaver Wars Campaign Rules & Scenario Book Новинка

Michael Demana Beaver Wars Campaign Rules & Scenario Book

Beaver Wars Campaign Rules & Scenario Book is a set of wargame campaign rules for refighting the 17th-18th century conflict between Native American tribes. It also includes 18 skirmish scenarios with maps for fighting out battles from the campaign. The booklet is an extensive, well-researched historical background of the Beaver Wars period, as well. It is four campaigns in one, covering different phases or theaters of the war. The campaign resolution system provides a simple way to track each player's tribe as it progresses, and also to determine a victor at the end of the campaign. Backgrounds of 14 major tribes that took part are included, as well.
Derek Liang Three Gems. A Celebration of Abilities Derek Liang Three Gems. A Celebration of Abilities Новинка

Derek Liang Three Gems. A Celebration of Abilities

In November 2004, when the National Council of Social Services had embarked on its first-ever nationwide disability awareness campaign called A Celebration of Abilities, among its many objectives included portraying the abilities of people with disability, promoting interaction with the public, and fostering acceptance and workplace integration. Inspired by true characters and events, Three Gems tells a tale of three adolescents: a deaf girl, an intellectually disabled boy, and a delinquent youth—special and unique but rejected by society and mostly forgotten. It portrays the struggles, the dilemmas, the hopes carried by each of them and their families, and the roles each VWO played in reintegrating them into society. It describes the selfless efforts and experience of volunteering and the emotions of the volunteers.
James Wanyama Employee perception of the effectiveness of communication patterns in organizations James Wanyama Employee perception of the effectiveness of communication patterns in organizations Новинка

James Wanyama Employee perception of the effectiveness of communication patterns in organizations

Master's Thesis from the year 2016 in the subject Business economics - Personnel and Organisation, , course: MASTER OF PHILOSOPHY IN HUMAN RESOURCE DEVELOPMENT, language: English, abstract: A communication system links together the constituent parts of an organization and provides for the creation, distribution, interpretation and execution of instructions. The purpose of the study was to investigate employees' perception of the effectiveness of communication patterns used in organizations, establish employee use, evaluating and rating of the known patterns of communication, and how the known patterns are effective in service delivery.This study was guided by the kite orientation model (1973), which focuses on interpersonal communication on communication that is two-way and emphasizes on the dynamics of communication situations. Related literature on this model, Human Resource Management and relationship between communication patterns and Human Resource Management was reviewed.Survey research design was used and was carried out at Kenya Seed Company. There are over 300 employees from the departments of Human Resource, Public Relations, research and development, auditing and field, Marketing and Finance. Out of this, a sample of 180 which represented 60% from the whole population was selected using purposive and stratified sampling. Data was collected using questionnaires, observation and interview schedules. The data collected was then classified, presented, analyzed ...
Augusta Elizabeth Koroma Sickle Cell Augusta Elizabeth Koroma Sickle Cell Новинка

Augusta Elizabeth Koroma Sickle Cell

The Public Health issues relating to Sickle Cell disease is mainly predominant in populations of Africa and Caribbean descendant. It is a subject that many community members are unaware of until they have a friend or a family member who is affected, and there is more to be done on research and Public awareness campaigns.
Neville Twitchell The Politics of the Rope Neville Twitchell The Politics of the Rope Новинка

Neville Twitchell The Politics of the Rope

This illuminating broad-based political and cultural study presents the definitive account of the campaign to abolish capital punishment in the period 1955-69. It comprises a work of contemporary history exploring the theme from a number of angles, both pro and contra, which have not been covered so extensively before. From the sphere of governmental and parliamentary politics, to the relevant pressure groups, to the role of the mass media, to the significance of the different churches, and the influence of professional bodies, such as those representing the police and prison officers, the book skilfully identifies their interaction with one another. It examines the effect on the campaign of fluctuations in public opinion, and of controversial murder cases such as those of Timothy Evans, Derek Bentley, Ruth Ellis and James Hanratty, which in turn often informed the state of public opinion The work sets the campaign in the context of the social and cultural ferment of the era (the advent of the permissive society), and contrasts the fortunes of the movement with those of other "conscience issues," such as the legalisation of abortion, homosexual law reform, divorce liberalisation and the abolition of theatre censorship. It seeks to account for the success of the campaign within a relatively short time span in the face of intense public antipathy and a concerted effort by various elements of the establishment to thwart its fulfilment. It asks why the campaign succeeded ...
Elizabeth Kuhnke Communication Skills For Dummies Elizabeth Kuhnke Communication Skills For Dummies Новинка

Elizabeth Kuhnke Communication Skills For Dummies

The key to perfecting your communication strategy Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation. Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without! Get ahead in the workplace Use effective communication skills to secure that new job offer Convince friends and family to support you on a new venture Utilising a core of simple skills, Communication Skills For Dummies will help you shine—in no time!
Inside the Mind of Awareness Inside the Mind of Awareness Новинка

Inside the Mind of Awareness

Awareness resides beyond the mind and encompasses the mind. Through perception, the mysterious world of awareness is reflected in the psychological world of thought, which subsequently reverberates in the physical world as speech and action. The selections in this book are meant to demonstrate that even the most profound thoughts are not the source they spring from. They reflect that source, point to it, and urge us toward it—toward the simple, pure presence of an awareness just beyond thoughts, and just behind the eyes seeing and reading them. That is what this book is about.
Frederick W. Fout The Dark Days of the Civil War, 1861 to 1865. The West Virginia Campaign of 1861, the Antietam and Harper.s Ferry Campaign of 1862, the East Tennessee Campaign of 1863, the Atlanta Campaign of 1864 Frederick W. Fout The Dark Days of the Civil War, 1861 to 1865. The West Virginia Campaign of 1861, the Antietam and Harper.s Ferry Campaign of 1862, the East Tennessee Campaign of 1863, the Atlanta Campaign of 1864 Новинка

Frederick W. Fout The Dark Days of the Civil War, 1861 to 1865. The West Virginia Campaign of 1861, the Antietam and Harper.s Ferry Campaign of 1862, the East Tennessee Campaign of 1863, the Atlanta Campaign of 1864

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Julia Walker I. Jump-Starting the Stalled Fundraising Campaign Julia Walker I. Jump-Starting the Stalled Fundraising Campaign Новинка

Julia Walker I. Jump-Starting the Stalled Fundraising Campaign

3145.73 руб. или Купить в рассрочку!
Take your fundraising campaign from stuck to sensational Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment. Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes. Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses: Fundraising in a challenging economic environment Knowing how to identify opportunities How to re-engage board, staff, and volunteers Prospect identification, cultivation, and solicitation Communicating more effectively to attract additional support Building on opportunities for change across the organization Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Продажа designing public awareness communication campaign лучших цены всего мира
Посредством этого сайта магазина - каталога товаров мы очень легко осуществляем продажу designing public awareness communication campaign у одного из интернет-магазинов проверенных фирм. Определитесь с вашими предпочтениями один интернет-магазин, с лучшей ценой продукта. Прочитав рекомендации по продаже designing public awareness communication campaign легко охарактеризовать производителя как превосходную и доступную фирму.