factors affecting consumer behaviour in online shopping



Robert McGuffin Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour Robert McGuffin Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour Новинка

Robert McGuffin Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour

5739 руб.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Bachelor of Business in Management Applications, language: English, abstract: This study was conducted to investigate consumer behaviour and attitudes in relation to remaining with or switching electricity supplier. Secondary research in the form of a literature review examines the history, development and understanding of the factors which affect consumer behaviour in general. Primary research explores consumer behaviour, attitudes and understanding in relation to electricity suppliers.Primary research was conducted in two phases. Phase one involved 100 consumer surveys using an online distribution method. Phase two involved conducting fifteen interviews with local household electricity consumers. This investigation found that the main decision to remain with or switch electricity supplier came down to cost. Trust in electrical supplier's claims was shown to have an effect on choice. Recommendations by family, friends and colleagues also had an impact. The main influences found included switching, combination supply deals, environmental considerations and payment methods etc. Furthermore the research has shown that there is high potential for the electricity supply industry to improve marketing associated with switching and should include information on regulations and responsibilities.The research included in this paper...
Kunal Gaurav, Jhansi V. Factors Influencing Customers. Perception towards Online Shopping Kunal Gaurav, Jhansi V. Factors Influencing Customers. Perception towards Online Shopping Новинка

Kunal Gaurav, Jhansi V. Factors Influencing Customers. Perception towards Online Shopping

3352 руб.
Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don't have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback.The main purpose of this paper is to determine the "Factors Influencing Consumer Perception towards Online Shopping". The objective for this research is to know the customer perception and identify the factors which influence the online customer's. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert's five-point scale ranging from (1-5) where 1 Means 'not at all important and 5 Means 'most important '.The research has taken use of closed ended quest...
Emerald Group Publishing Limited A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment Emerald Group Publishing Limited A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment Новинка

Emerald Group Publishing Limited A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

8414 руб.
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.
Martina Schäfer Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade Martina Schäfer Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade Новинка

Martina Schäfer Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade

9327 руб.
Inhaltsangabe:Abstract: This report analyses whether the German market is ripe for online grocery shopping or whether German food retailers should continue fighting for their right to extend the opening hours. The research question of this project is: Opportunities and drawbacks of extended opening hours versus online shopping in the German food trade on the basis of a consumer behaviour analysis Both secondary and primary data have been collected. Secondary data has been essential in providing background information for this project. The literature mainly gives information about research methods, concepts of market analysis and consumer behaviour, the German market and e-business. Primary quantitative data has been collected implementing the concept of judgement sampling to give indications of trends and attitudes in the German population. 152 German supermarket customers have been interviewed face to face. In addition primary qualitative research has been undertaken with the help of four in-depth interviews with experts from the supermarket industry. Inhaltsverzeichnis:Table of Contents: 1.Introduction6 1.1Objectives8 2.Research Methodology10 2.1Primary Data10 2.2Secondary Data11 3.Scenario Analysis12 4.The German Market15 4.1The German Law of Opening Hours15 4.2Definitions16 4.3Extension of Opening Hours17 4.4Porter’s Five Forces Analysis19 4.4.1Threat of Entry19 4.4.2Bargaining Power of Suppliers20 4.4.3Bargaining Power of Buyers20 4.4.4Threat of Substitutes21 4.4.5Rivalr...
Steven Sowma Online Consumer Information Search Behavior and the Source Site Target Codification Model Steven Sowma Online Consumer Information Search Behavior and the Source Site Target Codification Model Новинка

Steven Sowma Online Consumer Information Search Behavior and the Source Site Target Codification Model

5027 руб.
Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have on it. Moreover, no methodology exists for comprehensively measuring the complex array of behaviors that occur during a consumer Web session. Accordingly, a lab experiment, a contrived online product search-and-purchase task, was used to determine how these factors influence search behavior and purchase outcomes. Purchase contexts were manipulated by variations in task instructions. A survey was used to measure individual traits. A newly proposed measurement schema, the Source Site Target codification model, was used to quantify session-wide Web behaviors-leading to a variety of original findings. Contrary to past research, education was a non-factor and women outperformed men across online search behaviors. Age was negatively associated with consumer Web searches. Contrastingly, Web experience and search skill were positively associated with consumer Web searches, whereas purchase experience was negatively associated with consumer Web searches. Individual and contextual derivations of involvem...
Viktoria Schoja Determining Consumer Behaviour in the Catering Industry Viktoria Schoja Determining Consumer Behaviour in the Catering Industry Новинка

Viktoria Schoja Determining Consumer Behaviour in the Catering Industry

4464 руб.
Due to the high supply on the market, companies have to investigate and understand customer needs in order to adapt their products or services and to be competitive within the highly rival market. It is also crucial to avoid any unethical behaviour, as this may lead to retrogressive turnover.This book focuses on the investigation of factors which determine consumer behaviour within the catering industry. To concretise this extensive area, this work will concentrate on Starbucks' tax avoidance in the United Kingdom in December 2012.As there are no relevant or current reports on Starbucks' tax avoidance and customer behaviour, the primary research on this issue will be done in this work. However, the literature review provides a comprehensive overview of relevant landmark studies of customer satisfaction and previous research on customer behaviour within the catering industry.By means of a self-provided conceptual framework and an appropriate methodology a quantitative online questionnaire was created and implemented.
Silvia Stamenova Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing Silvia Stamenova Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing Новинка

Silvia Stamenova Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing

2164 руб.
Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.00, Cardiff Metropolitan University, language: English, abstract: The question posed in this thesis is this: what is the consumer behaviour in different generations? The examination of this question is imperative since recent literature has suggested that there is a great distinction between the behaviours of consumers of different generations. Unfortunately, such a statement, being regarded as too bold, is often ignored in the formulation of different marketing policies and strategies. This thesis, therefore, argues that as well as having different consumer behaviour in the different ages, the question of online marketing versus traditional one should also be considered. In other words, the potential of online marketing as a vehicle for scaling up the income of the modern industries should not lead to the traditional marketing being completely forgotten. This thesis explores this issue, as well as focuses on the consumer behaviour in different generations, how they look for products and what kind of value they regard as essential. Not only it relates to what marketing tools work for each generation but also to why some tools are perceived as wrong and some not. The project also focuses on gathering data on what different buyers prefer and what channels work best for each of them; in brief, the main focus of the research is to show how social medi...
Nurjadi Jason The Impact of Economic Condition on Consumer Buying Behaviour Nurjadi Jason The Impact of Economic Condition on Consumer Buying Behaviour Новинка

Nurjadi Jason The Impact of Economic Condition on Consumer Buying Behaviour

8352 руб.
Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase
Nazurah Abdul Rahman Factors Affecting the Level of English Proficiency Nazurah Abdul Rahman Factors Affecting the Level of English Proficiency Новинка

Nazurah Abdul Rahman Factors Affecting the Level of English Proficiency

2102 руб.
Research Paper (undergraduate) from the year 2016 in the subject English Language and Literature Studies - Linguistics, grade: A, International Islamic University Malaysia, course: Bachelor of Arts (Honours) English for International Communication, language: English, abstract: The purpose of this study is to investigate the factors affecting the level of English proficiency among International Islamic University Malaysia (IIUM) undergraduate students. A set of questionnaires were distributed online and data from a sample of 75 students were collected through Google Forms. Two demographic factors, namely gender and years of learning English, were used as the variables. The finding of the study suggests that the factors affecting the level of English proficiency among IIUM undergraduate students were not affected by gender but were affected by the duration of learning English. The factors that were contributing to the level of English proficiency among IIUM undergraduate students were language anxiety, students' attitude and also peers, parental and teacher influences. Besides, the study also revealed that there is no significant relationship between cultural stereotypes and students' performance in second language acquisition. The level of English proficiency among Malaysian students are often questioned. Despite learning English for almost 10 years in school, the majority of Malaysian students still encounter difficulties in using the language effectively especially i...
Linda Steg Environmental Psychology. An Introduction Linda Steg Environmental Psychology. An Introduction Новинка

Linda Steg Environmental Psychology. An Introduction

4436.97 руб.
The updated edition of the essential guide to environmental psychology Thoroughly revised and updated, the second edition, Environmental Psychology: An Introduction offers an overview of the interplay between humans and their environments. The text examines the influence of the environment on human experiences, behaviour and well-being and explores the factors influencing environmental behaviour, and ways to encourage pro-environmental behaviour. The revised edition is a state-of-the art review of relevant theories and research on each of these topics. With contributions from an international panel of noted experts, the text addresses a wealth of topics including the main research methods in environmental psychology; effects of environmental stress; emotional impacts and meanings of natural environment experience; aesthetic appraisals of architecture; how to measure environmental behaviour; cognitive, emotional and social factors explaining environmental behaviour; effects and acceptability of strategies to promote pro-environmental factors; and much more. This important book: Discusses the environmental factors that threaten and promote human wellbeing Explores a wide range of factors influencing actions that affect environmental conditions Discusses the effects and acceptability of approaches that aim to encourage pro-environmental behavior Presents research results conducted in different regions in the world Contains contributions from noted experts Written for scholars and practitioners in the field, the revised edition of Environmental Psychology offers a comprehensive review of the most recent research available in environmental psychology.
Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand Новинка

Vedad Alihodzic Brand Identity Factors. Developing a Successful Islamic Brand

5114 руб.
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction (D3), Edinburgh Napier University, language: English, abstract: The market for Islam-compliant products is getting highly important, due to the high impact of religious obligation on Muslim consumer behaviour. No research is conducted on the question on how to create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand identity factors which can be used to create brands which are perceived as Islamic. Based on relevant literature, eight factors were found to be relevant. This set of brand identity factors is verified through a mixed research approach. Interviews with experts on Islamic branding help to understand these brand identity factors from an expert point of view, whereas a survey verifies brand identity factors froma consumer perspective.Findings show that the tangible factor "Halal certificate" is the most important factor to perceive a brand as Islamic. Additionally, brand logo and brand name influence consumers' perceptions. Intangible factors, such as brand values, brand origin and brand relationship, are also found to be important. Findings also show thattestimonials and brand slogan are not highly important.Based on these findings, the Muslim Brand Identity Model has been developed which can be used to balance...
Samkhyan Malliyoor Mana Factors influencing the impulse buying behaviour of apparel consumers Samkhyan Malliyoor Mana Factors influencing the impulse buying behaviour of apparel consumers Новинка

Samkhyan Malliyoor Mana Factors influencing the impulse buying behaviour of apparel consumers

5677 руб.
Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that's why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research fou...
Murali Guruswamy Online Shopping Habits and Consumer Behavior Murali Guruswamy Online Shopping Habits and Consumer Behavior Новинка

Murali Guruswamy Online Shopping Habits and Consumer Behavior

4514 руб.
Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marke...
Joseph Katie Evaluating the Consumer Buying Behaviour towards Indian Food in the UK Food Market Joseph Katie Evaluating the Consumer Buying Behaviour towards Indian Food in the UK Food Market Новинка

Joseph Katie Evaluating the Consumer Buying Behaviour towards Indian Food in the UK Food Market

4839 руб.
Master's Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, Oxford University, language: English, abstract: The following research is based on the evaluation of consumer buying behaviour towards Indian food in the UK food market. The researcher has mainly focussed on the perception of people of UK on Indian food. The factors identified by the analyst are low price, taste, quality and reliability of products which drives a large number of food lovers towards the Indian food brand. Besides these aspects, the researcher has also illustrated theories based on market segmentation and the buying decision of consumers, in general. The factors that affect the buying decision of customers about Indian food have also been analysed along with incorporation of Integrated Marketing Communication tool to promote the Indian food products in UK. The author has used Interpretive philosophy in research methodology and quantitative analysis to analyse the accumulated data. Relevant information has been collected from 175 customers as the sample size. From the analysis of the available data, it can be evaluated that food lovers in UK tend to have Indian food since these are available at affordable price and reflect the rich heritage and ethnicity of India. People in UK are also fond of the zesty and spicy flavour of Indian food which is available at restaurants and eating joints.
Patricia Huddleston Consumer Behavior. Women and Shopping Patricia Huddleston Consumer Behavior. Women and Shopping Новинка

Patricia Huddleston Consumer Behavior. Women and Shopping

4539 руб.
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Barbara Egger The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour Barbara Egger The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour Новинка

Barbara Egger The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour

4027 руб.
Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna (Department für Internationales Marketing am Institut für Betriebswirtschaftslehre ), 115 entries in the bibliography, language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale's structure, an extensive empirical study provides support for the consumer cosmopolitanism scale's reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identi...
Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation Новинка

Tracey Hollowood Time-Dependent Measures of Perception in Sensory Evaluation

15493.57 руб.
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.
Raymond J. McGough Local environmental factors affecting ice formation in North Star Bugt, Greenland Raymond J. McGough Local environmental factors affecting ice formation in North Star Bugt, Greenland Новинка

Raymond J. McGough Local environmental factors affecting ice formation in North Star Bugt, Greenland

686 руб.
Эта книга — репринт оригинального издания (издательство "Washington, D.C. : U.S. Navy Hydrographic Office", 1956 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Local environmental factors affecting ice formation in North Star Bugt, Greenland.
Martina Hartner Shopping at www.libri.de - What keeps me there, what makes me leave. Martina Hartner Shopping at www.libri.de - What keeps me there, what makes me leave. Новинка

Martina Hartner Shopping at www.libri.de - What keeps me there, what makes me leave.

2389 руб.
Diploma Thesis from the year 2005 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1, University of Vienna, 110 entries in the bibliography, language: English, abstract: Different motivation tendencies, aspirations and fears connected to the same action quite often happen to contradict each other. A person looks at the positive (= approaching) and negative (= avoiding) sides when aiming towards a goal or reaching a decision. For example, on the one hand a student wants to go swimming, as it is a nice warm summer day, but on the other hand the student should be studying for his upcoming exam. The student undergoes a conflict about what to do. The following work is based on this special kind of conflict called approach-avoidance conflict. In consumer behaviour literature (cf. Solomon, Bamossy, & Askegaard, 2001), this conflict is often mentioned regarding the general decision of whether or not a certainproduct will be bought. Positive as well as negative aspects of the product are judged and weighted when reaching a decision. Thus, it is assumed that this kind of conflict also occurs in the context of online shopping. Online shopping has both positive as well as negative aspects. It encompasses approaching (where beneficial rewards are expected) and avoiding tendencies (where harmful rewards are expected). In the context of online shopping, the approach tendency could be for example the convenience of shopping from home. It is possi...
Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing Новинка

Swapna Menthula Factors Affecting Buying Decision of Customers. in Apparels Retailing

1877 руб.
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market.We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer.Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
Katie Maingi Online Marketing and its critical success factors Katie Maingi Online Marketing and its critical success factors Новинка

Katie Maingi Online Marketing and its critical success factors

4739 руб.
Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
Dewan Mehrab Ashrafi, Md. Atiqur Rahman Sarker Consumer Perception of the state-owned Bangladesh Television network Dewan Mehrab Ashrafi, Md. Atiqur Rahman Sarker Consumer Perception of the state-owned Bangladesh Television network Новинка

Dewan Mehrab Ashrafi, Md. Atiqur Rahman Sarker Consumer Perception of the state-owned Bangladesh Television network

2114 руб.
Research Paper (postgraduate) from the year 2015 in the subject Communications - Movies and Television, East West University, language: English, abstract: This study aimed to specify the factors affecting consumer's perception towards Bangladesh Television. Identified factors were : entertainment, technology, information and program form secondary data analysis (Appendix). The industry expert helped to clarify and understand other factors as well. Primary data were obtained through survey questionnaire. Paired T test has been carried out to find out the accuracy of the hypothesis. Regression model has been used to find out if the independent variables have significant relationship with the dependent variable. From data analysis, 20-factors were found influencing the dependent variable, and the data was from the questionnaire which was completed by different people of different ages, gender, occupation, location. Frequencies, crosstabs, paired t-test, regression analysis and correlation were used for data analysis. This analysis showed that 20 of the independent variables influences the dependent variable. From the regression analysis, it has been found that the value of R square is 0.934. That means independent variables have 93% impact over the dependent variable. In other words, the dependent variable can be influenced 93% by the independent variables. Adjusted R square is .934 which is close to R square.
Judy L. Chan The Patient Paradigm Shifts. Profiling the New Healthcare Consumer Judy L. Chan The Patient Paradigm Shifts. Profiling the New Healthcare Consumer Новинка

Judy L. Chan The Patient Paradigm Shifts. Profiling the New Healthcare Consumer

4414 руб.
The Patient Paradigm Shifts tells readers everything successful businesses need to know about the powerful new healthcare consumer. The dynamics of healthcare are shifting the patient paradigm in dramatic ways. The former patient is now both a consumer and a customer. The mantra of this new consumer is "convenient, fast, simple, and high value." Their expectations for healthcare are similar to what they experience in other industries such as transportation, banking, short-stay rental housing, retail shopping online, same-day deliveries, and more. Smart mobile devices enable the customer to conduct transactions at any place and at any time, and without waiting in line. Healthcare providers need to offer customer service experiences similar to Apple, Amazon, Nordstrom, and other benchmark companies in order to stay competitive. The mindset of the new patient-turned-consumer has fundamentally shifted and there is no looking back. Anyone connected to healthcare needs to learn the profiles of the new consumer, better understand their behaviors, and comprehend their expectations as customers who have a choice. The Patient Paradigm Shifts tells you everything a successful business needs to know about the powerful new healthcare consumer.
Bryony Moore, B. Moore Risk Assessment. A Practitioner's Guide to Predicting Harmful Behaviour Bryony Moore, B. Moore Risk Assessment. A Practitioner's Guide to Predicting Harmful Behaviour Новинка

Bryony Moore, B. Moore Risk Assessment. A Practitioner's Guide to Predicting Harmful Behaviour

3377 руб.
This Handbook is aimed at any professional whose work involves predicting the behaviour of others-eg probation, social work, residential care and health and nursing staff. Contents include: basic principles . bias in decision-making . individual risk and external factors (applied risk) . definition of target behaviour, probability v. cost of recurrence, motivation to repeat behaviour, controls and disinhibitors, insights into past offending
John Wallace Shupe A Laboratory Investigation of Factors Affecting the Slipperiness of Bituminous Paving Mixtures John Wallace Shupe A Laboratory Investigation of Factors Affecting the Slipperiness of Bituminous Paving Mixtures Новинка

John Wallace Shupe A Laboratory Investigation of Factors Affecting the Slipperiness of Bituminous Paving Mixtures

918 руб.
Эта книга — репринт оригинального издания (издательство "Lafayette, IN: Purdue University", 1958 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.A Laboratory Investigation of Factors Affecting the Slipperiness of Bituminous Paving Mixtures. Final Report.
Ramappa K. B. and Kiran G. Food Retailing in Karnataka (India)- A Case of Supermarkets Ramappa K. B. and Kiran G. Food Retailing in Karnataka (India)- A Case of Supermarkets Новинка

Ramappa K. B. and Kiran G. Food Retailing in Karnataka (India)- A Case of Supermarkets

6673 руб.
Food has always been a passionate and emotional business. In this fast growing retail sector, you will find more consumer activist groups in the food industry than in just about any other part of our society. How are these trends changing, and how should retailers respond? Food products sales are all about emotion and consumer passion: quality, health, flavor etc... As the food retail market is getting matured in India, there would be an increased need for players to differentiate through innovation. As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. In this context, this book acts as a prenominal encyclopedia for the investors in supermarket particularly in developing countries where even the local marketers are upgrading and modernizing their traditional shops into a concept of supermarket.
Saira Anis The Banking Sector in Pakistan. Internal Determinants of Commercial Banks. Profitability Saira Anis The Banking Sector in Pakistan. Internal Determinants of Commercial Banks. Profitability Новинка

Saira Anis The Banking Sector in Pakistan. Internal Determinants of Commercial Banks. Profitability

3452 руб.
Academic Paper from the year 2014 in the subject Economics - Finance, grade: 2.92, , language: English, abstract: This study focuses on internal factors and how they are affecting the profitability of banks in Pakistan. The report seeks answer to the following research problems: Which internal determinants are affecting the commercial banks' profitability in Pakistan? And: How are these internal determinants affecting the commercial banks' profitability in Pakistan? To analyze the internal determinants affecting the profitability of 14 commercial banks of Pakistan, the study is based on available data over the period of 2007 to 2012 and aims to recognize major determinants of profitability.
Carola Epple From hype to value. Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour Carola Epple From hype to value. Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour Новинка

Carola Epple From hype to value. Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour

5852 руб.
Research Paper (postgraduate) from the year 2018 in the subject Tourism, grade: 1,0, Technical University of Munich (Lehrstuhl für Sport- und Gesundheitsmanagement), language: English, abstract: In light of fierce competition and fast changing markets, travel firms have to make reasonable use of new technologies in order to succeed. Virtual Reality (VR) enables travellers to experience a destination in advance and entertains hopes to positively influence the booking behaviour of travellers.The author of this publication examines the effect of VR exposure on the booking decision process, specifically on the purchasing probability, the speed of decision-making and turnover. Different to other research, the book at hand analyses actual purchasing decisions from the perspective of travel sales agents instead of consumers expressing purchasing intentions in artificial laboratory situations.The current technological development considerably affects the way how tourism destinations and touristic products are perceived and how booking decisions take place. In that context, it is crucial to understand consumer decision processes, especially in the travel and hospitality sector. "Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour" investigates consumer behaviour based on a structural model. Carola Epple offers handy guidelines for travel marketers how to best use VR for their purposes and supports managerial practice by indicating how the rel...
Anna-Maria Tyrisevä Options for Selecting Dairy Cattle for Milk Coagulation Ability Anna-Maria Tyrisevä Options for Selecting Dairy Cattle for Milk Coagulation Ability Новинка

Anna-Maria Tyrisevä Options for Selecting Dairy Cattle for Milk Coagulation Ability

8127 руб.
Cheese consumption and the economic importance of cheese pro­duction have steadily increased in Europe and North-America over the last decades. This book evaluates means of selecting dairy cattle to improve milk quality for cheese production. The focus of the book is on milk coagulation ability due to its central role in cheese-making. The most important non-genetic factors affecting milk coagulation ability and the options for direct and indirect selection are evaluated. A special emphasis has been placed to unravel factors affecting non-coagulation of milk, which significantly deteriorates milk’s usability in cheese-making. This book should be a useful reference for researchers in animal breeding and dairy technology, for cattle breeders and for those working in dairy industry.
Stacy Ramdhan, Lisa Bissessar Recidivism Stacy Ramdhan, Lisa Bissessar Recidivism Новинка

Stacy Ramdhan, Lisa Bissessar Recidivism

1527 руб.
Project Report from the year 2010 in the subject Law - Criminal process, Criminology, Law Enforcement, grade: A, The University of the West Indies, St. Augustine (-), language: English, abstract: The term recidivism falls under the umbrella of Criminology, which "embraces environmental, hereditary or psychology causes of criminal behaviour, modes of investigation and conviction and the efficacy of punishment." It is considered as a critical aspect of the Criminal Justice System and refers to 'repeated or habitual criminal behaviour' (Taylor, 1984). The assumption made here is that, when the crime rate increases, the number of individuals committing crimes increases. In other words the rate of recidivism is increasing. Recidivism is the act of a person repeating an undesirable behaviour after they have either experienced negative consequences of that behaviour, or have been treated or trained to extinguish that behaviour. It is also known as the percentage of former prisons who are arrested. Dr. Ken Pryce (1982), states that 'recidivism simple means repetitive criminal or deviate behaviour among low income offenders and usually implies that the treatment or punishment has failed to bring about a permanent change or cure.' Recidivism rates vary according to individual and contextual/social level risk factors. In this study the authors have identified only three individual level risk factors which include previous history dynamics, psychopathic disorder a...
Colin Rule Online Dispute Resolution For Business. B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts Colin Rule Online Dispute Resolution For Business. B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts Новинка

Colin Rule Online Dispute Resolution For Business. B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts

3021.59 руб.
In this original and highly useful resource, Colin Rule—a pioneer in the field of online dispute resolution (ODR)—shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Based on exclusive research and up-to-date best practices, Online Dispute Resolution for Business presents expert advice on how ODR can save time and money, offering timely suggestions and proven approaches for resolving business related conflicts online.
Mary Nelima Sindani Socio-Economic Factors Affecting Loan Repayment by Women Borrowers Mary Nelima Sindani Socio-Economic Factors Affecting Loan Repayment by Women Borrowers Новинка

Mary Nelima Sindani Socio-Economic Factors Affecting Loan Repayment by Women Borrowers

8652 руб.
Women frequently encounter greater limitations and fewer opportunities than men, especially in regard to income-generating activities. They face social and economic constraints that perpetuate poverty and spans generations. However, significant opportunities exist in the informal, small-scale enterprise sector for which women should take advantage. Community groups are popular institutions in Kenya's rural areas. The groups help provide services that the government, has failed to deliver. Also the emergence of microfinance institutions to offer lending funds has been of great impact.This study sought to investigate the factors affecting women microfinance loan repayment. The findings of the study may be useful to policy makers in government, private sector, Non-Governmental and Faith Based Organisations.
Harry Lawless T. Quantitative Sensory Analysis. Psychophysics, Models and Intelligent Design Harry Lawless T. Quantitative Sensory Analysis. Psychophysics, Models and Intelligent Design Новинка

Harry Lawless T. Quantitative Sensory Analysis. Psychophysics, Models and Intelligent Design

16932.85 руб.
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Quantitative Sensory Analysis is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data – vital for informed new product development. Written by a globally-recognised learer in the field, this book is suitable for industrial sensory evaluation practitioners, sensory scientists, advanced undergraduate and graduate students in sensory evaluation and sensometricians.
Shahzad Khan The Role of Branding in Consumer.s Buying Decision Shahzad Khan The Role of Branding in Consumer.s Buying Decision Новинка

Shahzad Khan The Role of Branding in Consumer.s Buying Decision

8789 руб.
The consumer decision-making, regarding purchase and utilization of different products and services, is influenced by many internal as well as external factors. Among the external factors the most important attribute of the product is its brand. Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality and beliefs etc. However, besides these, the product itself also makes their decision for them because of the message it transmits, the significant logo of brand, the brand image, and awareness and the price. In order to investigate it, an exploratory study in which emphasis was on the non-product related attributes of a product (Branding) that affects the consumer buying decision while buying a certain product, like how the brand name and logo, brand awareness, brand association of a product have an impact on what the people buy for fulfilling their requirements or needs and whether these factors also influence the buying situations among consumers like first buy and re-buy or not.
Andreas Senkbeil Parental Decisions on Processed Snack Choices Andreas Senkbeil Parental Decisions on Processed Snack Choices Новинка

Andreas Senkbeil Parental Decisions on Processed Snack Choices

9239 руб.
Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence.
Güneş Sevim The Background Factors That Influence Learners. English Proficiency Güneş Sevim The Background Factors That Influence Learners. English Proficiency Новинка

Güneş Sevim The Background Factors That Influence Learners. English Proficiency

4802 руб.
The background factors that influence English Language learning have been discussed by many researchers.This book is about a study which explores the relationship between language achievement and starting age of learning English as a foreign language, type of high school, languages known by the learners and spoken in their home environment and learners' attitudes towards language learning, and also to clarify other possible factors affecting language achievement.
Muhammad Lawal Factors affecting goat and sheep milk consumption in Minna metropolis Muhammad Lawal Factors affecting goat and sheep milk consumption in Minna metropolis Новинка

Muhammad Lawal Factors affecting goat and sheep milk consumption in Minna metropolis

1877 руб.
Bachelor Thesis from the year 2007 in the subject Agrarian Studies, grade: A, , course: AGRICULTURAL ECONOMICS AND EXTENSION TECHNOLOGY, language: English, abstract: This study examined the factors affecting goat and sheep milk consumption in Minna metropolis, Niger State of Nigeria. Data were collected from 120 respondents randomly, using questionnaires. Simple descriptive tools such as frequencies, percentages and means were used to analyse the data. The result revealed that approximately 88% of the respondents are Muslims, and Gwari is the main tribe constituting 38% of the respondents. About 32% of the respondents have goat and 24% have sheep. Goat flock structure constituted 31% male and 69% female while sheep flock structure constituted 30% male and 70% female. Almost 90% of the respondents did not consume goat and sheep milk respectively. Unavailability and unawareness were the most important factors affecting the consumption of both goat and sheep milk. In general, the study revealed that goat and sheep milk consumption is not common in the area. Therefore, people should be enlightened about the nutritional values of both milks and they should be encouraged to consume the milks through education campaigns.
Bertrand Renaud Dynamics of Housing in East Asia Bertrand Renaud Dynamics of Housing in East Asia Новинка

Bertrand Renaud Dynamics of Housing in East Asia

9525.46 руб.
This book is the first to evaluate the organisation, behaviour and performance of six major East Asian real estate markets. It offers a unique analysis of the growth and transformation of the real estate sector across East Asia. The authors examine the interactions between volatility in the sector and the overall stability of the economy, in particular during the Asia financial crisis of 1997-98, and the global financial crisis of 2008-09. draws on the best available theoretical and empirical literature applies analytic tools in the context of East Asian institutions and policies helps understand factors affecting resilience and stability in East Asian real estate markets.
Tishta Bachoo Analysis of the Key Success Factors of the Adoption of Digital Banking Tishta Bachoo Analysis of the Key Success Factors of the Adoption of Digital Banking Новинка

Tishta Bachoo Analysis of the Key Success Factors of the Adoption of Digital Banking

6314 руб.
Master's Thesis from the year 2015 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: Distinction, , course: Commonwealth Executive Master of Business Administration., language: English, abstract: Data Innovation is gradually changing the banking industry around the world. Digital banking offers banks new opportunities and challenges. This paper gives a comprehension of how demographic characteristics, social components and consumer perception and attitudes towards digital banking influence its adoption. Digital banking has been developed in order to enable consumers to gain a greater share in the banking market. In Mauritius, there is little awareness about the emergence of digital banking despite the fact that this service is presently representing an important share in the banking market. This is because digital banking is a new industry here, and therefore, consumer acceptance and use of digital banking is still limited. To date, very little research has been conducted into factors which influence consumer adoption of digital banking in Mauritius, and so, therefore, there is a need for a study such as this.A research framework in light of the diffusion of innovation theory was utilized to identify elements that would impact the adoption of digital banking. This report has evaluated current literature and conclusions about this innovation banking technology. It has likewise reviewed the elements, including consumer demographic c...
Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations Новинка

Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations

1964 руб.
Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,3 out of 10 (B), University of Amsterdam (Graduate School of Communicatin), course: Communication Science (Persuasive Communication), language: English, abstract: Online platforms empower consumers to share their negative experiences with a broad public of fellow consumers on the Internet. Complaints expressed as negative electronic word of mouth (nWOM) have a great potential to damage companies accused in these publicly made complaints. This study investigates upon the most effective means for companies to counter nWOM by means of webcare. The results show that a loss of satisfaction and trust as well as negative eWOM behaviour after a service failure can be positively influenced depending on the content of a webcare response (accommodative vs. notice). These effects appear to be mediated by consumers' expectations. Furthermore, although webcare communication strategy (proactive vs. reactive) does not influence satisfaction, trust and negative eWOM behaviour of senders of nWOM, the results show an influence of webcare communication strategy on positive eWOM behaviour. The findings of this study are discussed in the light of the potential of webcare to serve as a tool for online complaint management.
Zahid Bashir Debt Financing and Firm's Performance Decision Zahid Bashir Debt Financing and Firm's Performance Decision Новинка

Zahid Bashir Debt Financing and Firm's Performance Decision

5473 руб.
Debt financing decision is the most important and crucial decision in the study of capital structure and financial structure because it leads to firm’s performance. The current Study empirically investigated a number of factors affecting debt financing decision and firm’s performance for the non-financial companies listed in Karachi Stock Exchange of Pakistan for the period of 2005-2010. The financial theories like Tradeoff theory (TOT) and Packing order theory (POT) has also been tested in order to see the consistency of factors affecting the debt financing behavior in the current study with above said theories. A Panel data of 341 firms has been used for empirical analysis of the current Study. The variation in debt financing is measured by short-term, long term and total debt while the variation in firm’s performance is measured by profitability and Return on Assets. The current study empirically examined the effect of firm’s specific factors by econometric practice “one way-fixed effect regression model”. The Current study will help the reader for understanding how the different factors affects debt financing and firm performance in non-financial sector of Pakistan
Tarek Samara ERP and Information Systems. Integration or Disintegration Tarek Samara ERP and Information Systems. Integration or Disintegration Новинка

Tarek Samara ERP and Information Systems. Integration or Disintegration

7673.29 руб.
This research attempts to explore and identify eventual relationships between the evolution of ERP systems and information systems integration or disintegration. The aim of this research is to know if the relationships between the ERP systems and the information systems are guided by certain factors and, as a result, to understand, more in-depth, the factors affecting these relationships. More precisely, this analysis aims to study whether assigned values given to these factors could guide the evolution of ERP systems in a manner that promotes IS integration; and if the opposite assigned values to these same factors could guide the evolution of ERP systems in a manner that provokes IS disintegration instead.
Dereje Muleta Micro and Small Enterprises in Assosa Town. A Case Study of Factors Affecting Performance Dereje Muleta Micro and Small Enterprises in Assosa Town. A Case Study of Factors Affecting Performance Новинка

Dereje Muleta Micro and Small Enterprises in Assosa Town. A Case Study of Factors Affecting Performance

6239 руб.
Master's Thesis from the year 2016 in the subject Economics - Case Scenarios, , language: English, abstract: Micro and Small Enterprises (MSEs) in Assosa town do not show the necessary performance level and some of the enterprises disappear from the market in their infant age. Hence, this study was conducted with the objective of assessing factors affecting performance of micro and small enterprises in Assosa town. After statistical analysis, the study concludes that both external and internal factors affect performance of MSEs and their existence could be improved. Variables such as political, legal, financial, marketing, working premises, infrastructural, opportunity seeking, persistence, commitment to the work, demand for efficiency and quality, goal setting, risk taking, information seeking, and self-confidence positively influence to performance of MSEs (profit) and significantly affect performance of MSEs. Similarly, for capital, variables such as political, legal, financial, marketing, working premises, technological, opportunity seeking, persistence, commitment to the work, demand for efficiency and quality, risk taking, information seeking, and self-confidence positively influence the performance of MSEs (capital) and significantly affect performance of MSEs. In order to reduce the influence of external and internal factors on performance of MSEs, policy makers and the service provider institutions need to consider and revise the extent, intensity, and quality of...
Gavriel Salvendy Handbook of Human Factors and Ergonomics Gavriel Salvendy Handbook of Human Factors and Ergonomics Новинка

Gavriel Salvendy Handbook of Human Factors and Ergonomics

25047.41 руб.
The fourth edition of the Handbook of Human Factors and Ergonomics has been completely revised and updated. This includes all existing third edition chapters plus new chapters written to cover new areas. These include the following subjects: Managing low-back disorder risk in the workplace Online interactivity Neuroergonomics Office ergonomics Social networking HF&E in motor vehicle transportation User requirements Human factors and ergonomics in aviation Human factors in ambient intelligent environments As with the earlier editions, the main purpose of this handbook is to serve the needs of the human factors and ergonomics researchers, practitioners, and graduate students. Each chapter has a strong theory and scientific base, but is heavily focused on real world applications. As such, a significant number of case studies, examples, figures, and tables are included to aid in the understanding and application of the material covered.
Sharew Ashagrie Under Five Child Mortality in Ethiopia Sharew Ashagrie Under Five Child Mortality in Ethiopia Новинка

Sharew Ashagrie Under Five Child Mortality in Ethiopia

9052 руб.
This is the application of multilevel logistic regression on under five child mortality.It is an important guide to know about multilevel logistic regression and how to compare multilevel logistic model with multiple logistic model and how to select which model is more powerful in explaining the given data. In addition it tells something about the important factors significantly affecting under five child mortality.
Arjeta Hallunovi Determinants of profitability in commercial banks in Albania Arjeta Hallunovi Determinants of profitability in commercial banks in Albania Новинка

Arjeta Hallunovi Determinants of profitability in commercial banks in Albania

5977 руб.
Scientific Study from the year 2018 in the subject Economics - Finance, grade: 12, , language: English, abstract: This study examines the determinants of profitability of commercial banks in Albania. These determinants are categorized into two groups, internal factors that are the bank specific factors and external factors that are further divided into macroeconomic factors and industry specific factors.The main objective of the study is to determine the factors affecting the profitability of commercial banks and making some recommendations, that maybe can help the management and policymakers. A panel data with 16 commercial banks in Albania is analyzed for the period 2009-2014. Two indicators are used (dependent variables) for the measurement of profitability, return on assets (ROA) and return on equity (ROE). Banking specific factors that are used in this study include variables such as bank size, asset management, credit risk, liquidity of assets, capital adequacy, operational efficiency and cost of financing. On the other hand is taken into consideration only one industry specific factor, which is the concentration and macroeconomic factors such as GDP, inflation and exchange rate. To meet the main object of the research, the study is based mainly on quantitative research method, which is supplemented by a qualitative method. Quantitative data were obtained mainly from the financial statements of commercial banks, by INSTAT, Bank of Albania, and World Bank, in order to ma...
Lionel Binnie The Future of Omni-Channel Retail. Predictions in the Age of Amazon Lionel Binnie The Future of Omni-Channel Retail. Predictions in the Age of Amazon Новинка

Lionel Binnie The Future of Omni-Channel Retail. Predictions in the Age of Amazon

1552 руб.
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.Learn: how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline. why shopping provides either "time well spent" or "time well saved," and how to leverage that. what retailers and retail real estate developers are doing to stay relevant. how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out."A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It’s right here."Paco Underhill, author of Why We Buy: The Science of Shopping
Lionel Binnie The Future of Omni-Channel Retail. Predictions in the Age of Amazon Lionel Binnie The Future of Omni-Channel Retail. Predictions in the Age of Amazon Новинка

Lionel Binnie The Future of Omni-Channel Retail. Predictions in the Age of Amazon

1602 руб.
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.Learn: how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline. why shopping provides either "time well spent" or "time well saved," and how to leverage that. what retailers and retail real estate developers are doing to stay relevant. how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out."A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It’s right here."Paco Underhill, author of Why We Buy: The Science of Shopping
Неустановленный автор Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior Неустановленный автор Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior Новинка

Неустановленный автор Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior

5402 руб.
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing.The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.
Alex Cole The implications of consumer behavior for marketing Alex Cole The implications of consumer behavior for marketing Новинка

Alex Cole The implications of consumer behavior for marketing

2789 руб.
Thesis (M.A.) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Canberra, course: MA, language: English, abstract: This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from resu...
Victoria Homeier Consumer Perception of Internal Brand Extension Victoria Homeier Consumer Perception of Internal Brand Extension Новинка

Victoria Homeier Consumer Perception of Internal Brand Extension

2064 руб.
Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, FH Vienna, language: English, abstract: In order for brands to satisfy the changing needs of consumers and to gain competitive advantage the number of brand extensions carried through is increasing constantly. This literature based work aims to identify influential factors for consumer acceptance of brand extensions and will have a closer look at the role of brand knowledge in this process. The focus will be on the evaluation of importance of the perceived fit and on determining how this factor can be used by marketers. The first part of this work gives an insight into brands and brand management, as branding is the base for brand extensions. Then it concentrates on brand extension from a marketing point of view in order to create a common understanding for this strategy. Furthermore it gives details about the consumer-decision making process in order to allow the reader to understand how brands are perceived by consumers. The second part then talks about the consumer evaluation of brand extensions, by giving details about influential factors on this process and how this can be monitored by marketers. It then goes into detail about the perceived fit as influential factor. Finally the findings are discussed with regard to the research requests and conclusions are drawn.
Debasish Roy Theory of consumer behavior. Types of utility functions and a critical analyses of the theory of demand Debasish Roy Theory of consumer behavior. Types of utility functions and a critical analyses of the theory of demand Новинка

Debasish Roy Theory of consumer behavior. Types of utility functions and a critical analyses of the theory of demand

1677 руб.
Academic Paper from the year 2017 in the subject Economics - Micro-economics, , language: English, abstract: The basis of the theory of consumer behavior rests upon the theory of demand. Theory of demand begins with the 'law of demand' which states that the quantity demanded of a commodity varies inversely with its price, ceteris paribus (keeping other factors unchanged, e.g., taste, preference, income etc. of the consumer). Now in the theory of consumer behavior, we assume the consumer is a rational individual who wants to maximize her utility from a basket of consumable goods given her income unchanged.This essay / monograph is written by keeping in mind the major objective of bridging the gap between Bachelor's and Master's levels of studies in the field of Economics and specifically in the area of Advanced Microeconomic theory across the world. The important topic of "The theory of consumer behavior" is discussed in detail with all the major sub-topics and critical analyses.
Olubukola Ajayi Psychosocial Factors Affecting Unemployed Graduates in Ado Ekiti Olubukola Ajayi Psychosocial Factors Affecting Unemployed Graduates in Ado Ekiti Новинка

Olubukola Ajayi Psychosocial Factors Affecting Unemployed Graduates in Ado Ekiti

5202 руб.
The book explored the impacts of psychosocial factors among unemployed graduates in Ado ekiti,specifically depression and anxiety and the roles Government is expected to play in ensuring that such factors are reduced, research has shown that graduates without jobs can be so frustrating considering their interests, plans and challenges,accomplishing these, graduates need good jobs but where these are not forth coming factors like depression and anxiety are the results. All these were extensively discussed in the book, comparative analysis was also conducted between employed and unemployed on these psychosocial factors the result came up with obvious facts that those who are employed will definitely not experience such factors like depression and anxiety, in this text such debilitating factors are discussed highlighting the dangers on unemployed graduates who are the future leaders of the country. Recommendations were made in line with the findings of the study.
Miriam Mennen Private label brands are a threat for high value manufacturer.s brands such as Charmin. Miriam Mennen Private label brands are a threat for high value manufacturer.s brands such as Charmin. Новинка

Miriam Mennen Private label brands are a threat for high value manufacturer.s brands such as Charmin.

5327 руб.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case study analysis of Procter and Gamble's operations in the disposable paper industry, focussing on consumer buying behaviour, branding and pricing as strategic elements in marketing. The dynamics of the industry, as well as challenges faced by manufacturers towards the growing threat of private label brands will be outlined. Procter & Gamble, founded in 1837 is a global manufacturer of consumer goods operating in more than 80 countries with over 110,000 employees. It started its operation in Germany in1960 and is ranked third in the disposable paper industry regarding market share. After introducing the nature of consumer behaviour, and its linkage to Procter & Gamble's strategic marketing activities, an extensive literature review will be given. The research topic is put in a conceptual and theoretical context by examining literature about the strategic, the operational dimension relevant to this piece of work. The author defined the appropriate methodology and research design, necessary to achieve the research objectives of this study.Firstly, strategic marketing changes and the dynamics of the disposable paper industry were critically analysed based on secondary data. Secondly, the gathered prima...
Anam Khalid Spatial and Temporal Distribution of Dengue. A Case Study of Lahore Anam Khalid Spatial and Temporal Distribution of Dengue. A Case Study of Lahore Новинка

Anam Khalid Spatial and Temporal Distribution of Dengue. A Case Study of Lahore

3777 руб.
This study was conducted to evaluate the dengue outbreaks pattern in spatial and temporal contexts and to identify the meteorological constraints behind the spread. The aim was to gain a complete picture of the scenario. The Lahore District was selected as the study area which was affected by mosquitoes to a great extent. Lahore is the second largest city of Pakistan with respect to its population due to its rapidly growing urbanization. The environmental factors affecting the spread of the disease have been identified and then mapped in a GIS based environment by using all the spatial and tabular data obtained from different sources. The factors affecting dengue spread were found to be Land Surface Temperature (LST), Land cover/Land use, Normalized Difference Vegetation Index (NDVI), Temperature, Rainfall, and Population Density.
Anthony Abaidoo Effect of Sales Promotion Activities on Consumer Buying Behaviour. A Case Study of Watanmal Group Anthony Abaidoo Effect of Sales Promotion Activities on Consumer Buying Behaviour. A Case Study of Watanmal Group Новинка

Anthony Abaidoo Effect of Sales Promotion Activities on Consumer Buying Behaviour. A Case Study of Watanmal Group

3302 руб.
Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 - Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of cons...
Joseph Katie Analysis, Design and Development of an Online Shopping System for Newport Supermarket Joseph Katie Analysis, Design and Development of an Online Shopping System for Newport Supermarket Новинка

Joseph Katie Analysis, Design and Development of an Online Shopping System for Newport Supermarket

1752 руб.
Master's Thesis from the year 2011 in the subject Business economics - Industrial Management, grade: A, Oxford University, course: Business economics - Industrial Management, language: English, abstract: Many products have come to actually cost cheaper online. For instance, if you call any company's toll free centre agent, recorded human voice will redirect you to the specfic company's website online system , where one may accomplish all his shopping task. Online shopping systems have enabled their users to gain competitive prices through offering comparisons between the many systems availed on the internet.To provide Newport consumers with the competitive advantages associated with online systems, the researcher developed an online shopping system for this upcoming retail Chinnese supermarket, which has expanded its market by opening a UK branch. The system was customized to suit personal needs (the needs of UK consumers and the management of the supermarket). It should be noted that the researcher developed the system with the intention of achieving his M-Commerce requirements as well as offering it (at a fee) to the Newport management. The aim of this project was to analyze, design and develop an online purchasing system cum website for the expanding Newport supermarket chain store; to help both the customers and the chain store to fully maximize on the many advantages manifest in the modern day communication and information sharing technologies.
Judith Frey Building Consumer Good Brands in China Judith Frey Building Consumer Good Brands in China Новинка

Judith Frey Building Consumer Good Brands in China

9189 руб.
Inhaltsangabe:Abstract: Against the backdrop of the Western world’s saturated and fatigued consumer goods markets, the evolving of China’s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers’ general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and...
Emi Moriuchi Social Media Marketing. Strategies in Utilizing Consumer-Generated Content Emi Moriuchi Social Media Marketing. Strategies in Utilizing Consumer-Generated Content Новинка

Emi Moriuchi Social Media Marketing. Strategies in Utilizing Consumer-Generated Content

4552 руб.
With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing their attitudes toward consumption to adapt to current trends. Thus, marketers are meticulously looking for information to keep current with the consumer market in order to maintain their market share. CGC relates closely to electronic word-of-mouth (eWOM) and can be found in various online review sites, forums, blogs, company websites, as well as on social media platforms. Consumers' contribution toward the content on the different digital media sites (including company's website) is on voluntary basis, either paid (e.g., sponsored) or nonpaid (e.g., personal blogs). It is evident that information that is published online travels faster to consumers than when delivered through traditional media such as television. Companies are therefore trying to be proactive; and as part of their promotional efforts, they are turning to online media for the latest information on their target market, feedback on their company (e.g., criticism, praises), as well as information on their competitors. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing resear...
Olabisi Ojekunle Factors influencing homeownership amongst civil servants in Ibadan metropolis Olabisi Ojekunle Factors influencing homeownership amongst civil servants in Ibadan metropolis Новинка

Olabisi Ojekunle Factors influencing homeownership amongst civil servants in Ibadan metropolis

5152 руб.
This study examines factors influencing homeownership amongst civil servants in Ibadan metropolis, Oyo State, Nigeria. For this purpose, it identifies the socio-economic characteristics of civil servants in Ibadan, investigates their housing preferences and identifies and examines factors affecting homeownership amongst them. This happens with a view to promote homeownership. The study uses self-administered questionnaires to obtain relevant data. A total number of 113 participants were used. This was generated by taking 15% of the staff capacity of each of the reviewed ministries in the Oyo State government secretariat, Ibadan, Oyo State. Out of this number, 95 valid participants were retrieved and used for the analysis, indicating a response rate of 84.07%. Data were analysed with the use of frequencies, percentages and weighted mean analysis.

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