guerrilla marketing for dummies



Jay Levinson Conrad Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients Jay Levinson Conrad Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients Новинка

Jay Levinson Conrad Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients

1577.42 руб.
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Jay Conrad Levinson, Sohail Khan Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy Jay Conrad Levinson, Sohail Khan Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy Новинка

Jay Conrad Levinson, Sohail Khan Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy

1456 руб.
Книга "Guerrilla Marketing and Joint Ventures. Million Dollar Partnering Strategies for Growing Any Business in Any Economy".
Gregory Brooks Digital Marketing For Dummies Gregory Brooks Digital Marketing For Dummies Новинка

Gregory Brooks Digital Marketing For Dummies

1841.65 руб.
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Alexander Hiam Marketing Kit for Dummies Alexander Hiam Marketing Kit for Dummies Новинка

Alexander Hiam Marketing Kit for Dummies

2375.2 руб.
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
John Arnold Mobile Marketing For Dummies John Arnold Mobile Marketing For Dummies Новинка

John Arnold Mobile Marketing For Dummies

1646.61 руб.
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Jenny Ng Influencer Marketing For Dummies Jenny Ng Influencer Marketing For Dummies Новинка

Jenny Ng Influencer Marketing For Dummies

1778.39 руб.
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Jay Conrad Levinson, James Dillehay, Marcella Vonn Harting Guerrilla Multilevel Marketing Jay Conrad Levinson, James Dillehay, Marcella Vonn Harting Guerrilla Multilevel Marketing Новинка

Jay Conrad Levinson, James Dillehay, Marcella Vonn Harting Guerrilla Multilevel Marketing

1939 руб.
Guerrilla Multilevel Marketing delivers 100 low cost marketing tactics for bringing in an endless stream of qualified prospects after your warm list is exhausted. It simplifies marketing so that anyone can get immediate results and teach others the system. It helps you gain and sustain momentum in your business. It builds confidence in yourself, your products and your opportunity. It teaches you how to get people to commit. It gives you more than 50 excuses for following up. It lets you focus on your strengths by choosing only tactics suited to you.
Consumer Dummies Small Business Marketing Strategies All-In-One For Dummies Consumer Dummies Small Business Marketing Strategies All-In-One For Dummies Новинка

Consumer Dummies Small Business Marketing Strategies All-In-One For Dummies

1979.22 руб.
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside… Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Krista Neher Visual Social Marketing For Dummies Krista Neher Visual Social Marketing For Dummies Новинка

Krista Neher Visual Social Marketing For Dummies

1646.61 руб.
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Sangram Vajre Account-Based Marketing For Dummies Sangram Vajre Account-Based Marketing For Dummies Новинка

Sangram Vajre Account-Based Marketing For Dummies

1778.39 руб.
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! «Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book.»– David Raab, Founder at Raab Associates «If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.» – Megan Heuer, Vice President and Group Director, SiriusDecisions «Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.» – Joe Chernov, VP of Marketing at InsightSquared «Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.» – Scott Brinker, Author of Hacking Marketing «Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.» – Sean Zinsmeister, Senior Director of Product Marketing, Infer «The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.» Scott Vaughan, CMO, Integrate
Mark Pollard Salesforce Marketing Cloud For Dummies Mark Pollard Salesforce Marketing Cloud For Dummies Новинка

Mark Pollard Salesforce Marketing Cloud For Dummies

1778.39 руб.
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Jeanette McMurtry Marketing For Dummies Jeanette McMurtry Marketing For Dummies Новинка

Jeanette McMurtry Marketing For Dummies

1778.39 руб.
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today Новинка

David Perry E. Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

1446.3 руб.
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
Mao Tse-Tung, Mao Zedong, Samuel B. Griffith On Guerrilla Warfare Mao Tse-Tung, Mao Zedong, Samuel B. Griffith On Guerrilla Warfare Новинка

Mao Tse-Tung, Mao Zedong, Samuel B. Griffith On Guerrilla Warfare

585 руб.
The book is written in the context of China's guerrilla war against Japanese occupiers; this conflict is mentioned often by Mao. In this book Mao discusses the differences between guerrilla and "orthodox" military forces, as well as how such forces can work together for a common goal. Other topics covered include propaganda and political concerns, the formation of guerrilla units, the qualities of a good guerrilla officer, discipline in a guerrilla army, and guerrilla bases. Text: English (translation) Original Language: Chinese
Mathew Sweezey Marketing Automation For Dummies Mathew Sweezey Marketing Automation For Dummies Новинка

Mathew Sweezey Marketing Automation For Dummies

1778.39 руб.
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Jan Zimmerman Facebook Marketing All-in-One For Dummies Jan Zimmerman Facebook Marketing All-in-One For Dummies Новинка

Jan Zimmerman Facebook Marketing All-in-One For Dummies

2309.2 руб.
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Ryan Deiss Digital Marketing For Dummies Ryan Deiss Digital Marketing For Dummies Новинка

Ryan Deiss Digital Marketing For Dummies

1979.22 руб.
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
John Arnold Web Marketing All-in-One For Dummies John Arnold Web Marketing All-in-One For Dummies Новинка

John Arnold Web Marketing All-in-One For Dummies

2309.2 руб.
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1778.39 руб.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Stephanie Diamond Content Marketing Strategies For Dummies Stephanie Diamond Content Marketing Strategies For Dummies Новинка

Stephanie Diamond Content Marketing Strategies For Dummies

1979.22 руб.
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Kyle Lacy Twitter Marketing For Dummies Kyle Lacy Twitter Marketing For Dummies Новинка

Kyle Lacy Twitter Marketing For Dummies

1646.61 руб.
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Scott Miller Anderson Inbound Marketing For Dummies Scott Miller Anderson Inbound Marketing For Dummies Новинка

Scott Miller Anderson Inbound Marketing For Dummies

1778.39 руб.
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
Susan Gunelius Content Marketing For Dummies Susan Gunelius Content Marketing For Dummies Новинка

Susan Gunelius Content Marketing For Dummies

1646.61 руб.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Barbara Schenck Findlay Small Business Marketing Kit For Dummies Barbara Schenck Findlay Small Business Marketing Kit For Dummies Новинка

Barbara Schenck Findlay Small Business Marketing Kit For Dummies

1979.22 руб.
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Joe Waters Cause Marketing For Dummies Joe Waters Cause Marketing For Dummies Новинка

Joe Waters Cause Marketing For Dummies

1646.61 руб.
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Paul Lancaster Small Business Marketing For Dummies Paul Lancaster Small Business Marketing For Dummies Новинка

Paul Lancaster Small Business Marketing For Dummies

1493.74 руб.
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Brian Fairrington Drawing Cartoons and Comics For Dummies Brian Fairrington Drawing Cartoons and Comics For Dummies Новинка

Brian Fairrington Drawing Cartoons and Comics For Dummies

1317.16 руб.
A unique reference for creating and marketing original cartoons and comics An original American art form, comics thrill millions of people across the globe. Combining step-by-step instruction with expert tips and advice, Drawing Cartoons & Comics For Dummies is a one-stop reference for creating and marketing original cartoons and comics. While many books tend to focus on specific characters or themes, this thorough guide focuses instead on helping aspiring artists master the basic building blocks of cartoons and comics, revealing step by step how to create everything from wisecracking bunnies to souped-up super villains. It also explores lettering and coloring, and offers expert marketing advice. The book's color insert provides guidance on how to add color to cartoon creations.
Craig Smith Marketing For Dummies Craig Smith Marketing For Dummies Новинка

Craig Smith Marketing For Dummies

1448.94 руб.
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Jan Zimmerman Social Media Marketing All-in-One For Dummies Jan Zimmerman Social Media Marketing All-in-One For Dummies Новинка

Jan Zimmerman Social Media Marketing All-in-One For Dummies

1979.22 руб.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
John Carucci Webinars For Dummies John Carucci Webinars For Dummies Новинка

John Carucci Webinars For Dummies

1646.61 руб.
Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again. Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including: A webinar overview, and how to determine your need, budget, and available tools Topic selection, script creation, graphic production, and marketing Creation advice, including live troubleshooting and how to handle viewer questions Archiving tips, and how to integrate webinars into a marketing plan You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.
Hugh C. Gardner, Office of the Chief of Military History Guerilla and Counter Guerilla Warfare in Greece 1941-1945 Hugh C. Gardner, Office of the Chief of Military History Guerilla and Counter Guerilla Warfare in Greece 1941-1945 Новинка

Hugh C. Gardner, Office of the Chief of Military History Guerilla and Counter Guerilla Warfare in Greece 1941-1945

3102 руб.
Originally published in 1962. Discusses guerrilla and counter guerrilla warfare during World War II. Covers invasion and resistance from 1940-1942, early operations and liaison with the British, new missions and attempts at unification, reorganization and reprisals and guerrilla and counter guerrilla operations during 1944.
Will Eagle YouTube Marketing For Dummies Will Eagle YouTube Marketing For Dummies Новинка

Will Eagle YouTube Marketing For Dummies

1979.22 руб.
Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Craig Smith Marketing For Dummies Craig Smith Marketing For Dummies Новинка

Craig Smith Marketing For Dummies

1880.89 руб.
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales
Dayna Rothman Lead Generation For Dummies Dayna Rothman Lead Generation For Dummies Новинка

Dayna Rothman Lead Generation For Dummies

1778.39 руб.
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is «hot». Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Michael Hyman Marketing Research Kit For Dummies Michael Hyman Marketing Research Kit For Dummies Новинка

Michael Hyman Marketing Research Kit For Dummies

1979.22 руб.
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
The Koran For Dummies® The Koran For Dummies® Новинка

The Koran For Dummies®

1437 руб.
The Koran For Dummies®
Joyce Mazero Franchise Management For Dummies Joyce Mazero Franchise Management For Dummies Новинка

Joyce Mazero Franchise Management For Dummies

1778.39 руб.
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies. Pick the perfect franchise for you Create marketing plans and branding for your new franchise Understand all of the complex legal issues surrounding the ownership of a franchise Uncover the secrets to continued success and future expansion Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.
GUERRILLA GROUP Футболка GUERRILLA GROUP Футболка Новинка

GUERRILLA GROUP Футболка

6250 руб.
джерси, принт, логотип, одноцветное изделие, круглый вырез горловины, длинные рукава, без карманов
Mike Schneider Location Based Marketing For Dummies Mike Schneider Location Based Marketing For Dummies Новинка

Mike Schneider Location Based Marketing For Dummies

1646.61 руб.
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Ray Foley Running a Bar For Dummies Ray Foley Running a Bar For Dummies Новинка

Ray Foley Running a Bar For Dummies

1514.83 руб.
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.
GUERRILLA GROUP Повседневные брюки GUERRILLA GROUP Повседневные брюки Новинка

GUERRILLA GROUP Повседневные брюки

18500 руб.
парусина, без аппликаций, одноцветное изделие, высокая талия, regular fit, брюки-бананы, молния и пуговицы, множество карманов
GUERRILLA GROUP Свитер GUERRILLA GROUP Свитер Новинка

GUERRILLA GROUP Свитер

7750 руб.
вязаное изделие, без аппликаций, одноцветное изделие, круглый вырез горловины, легкий трикотаж, длинные рукава, без карманов
FPAR media guerrilla Футболка FPAR media guerrilla Футболка Новинка

FPAR media guerrilla Футболка

3300 руб.
джерси, принт, одноцветное изделие, круглый вырез горловины, короткие рукава, без карманов
FPAR media guerrilla Футболка FPAR media guerrilla Футболка Новинка

FPAR media guerrilla Футболка

2350 руб.
джерси, логотип, принт, одноцветное изделие, круглый вырез горловины, короткие рукава, без карманов
GUERRILLA GROUP Толстовка GUERRILLA GROUP Толстовка Новинка

GUERRILLA GROUP Толстовка

10750 руб.
принт, логотип, одноцветное изделие, воротник с капюшоном, длинные рукава, множество карманов, внутри: флис без начеса
Aliza Sherman Social Media Engagement For Dummies Aliza Sherman Social Media Engagement For Dummies Новинка

Aliza Sherman Social Media Engagement For Dummies

1646.61 руб.
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions–and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Heather Dismore Starting and Running a Restaurant For Dummies Heather Dismore Starting and Running a Restaurant For Dummies Новинка

Heather Dismore Starting and Running a Restaurant For Dummies

1841.65 руб.
Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues – to help you keep your business venture afloat and enjoyable at the same time. If you already own a restaurant, inside you’ll find unbeatable tips and advice to keep bringing in those customers. Read this book, and help make your dream a reality! Starting & Running a Restaurant For Dummies covers: Basics of the restaurant business Researching the marketplace and deciding what kind of restaurant to run Writing a business plan and finding financing Choosing a location Legalities Composing a menu Setting up and hiring staff Buying and managing supplies Marketing your restaurant Health and safety
Dave Lakhani Persuasion. The Art of Getting What You Want Dave Lakhani Persuasion. The Art of Getting What You Want Новинка

Dave Lakhani Persuasion. The Art of Getting What You Want

2309.86 руб.
Praise for persuasion the art of getting what you want «Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.» —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires «Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!» —Jay Conrad Levinson, «The Father of Guerrilla Marketing» and author of the Guerrilla Marketing series of books «Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.» —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs «Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.» —Blaine Parker, author of Million-Dollar Mortgage Radio «Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.» —John Klymshyn, author of Move the Sale Forward
Kensuke Okabayashi Figure Drawing For Dummies Kensuke Okabayashi Figure Drawing For Dummies Новинка

Kensuke Okabayashi Figure Drawing For Dummies

1738.86 руб.
Figure Drawing For Dummies appeals to both new art students and veteran artists who find it difficult to proportionally draw the human form. The illustrations and examples in Figure Drawing For Dummies are designed to help readers capture this elusive figure.
Bill Chiaravalle Branding For Dummies Bill Chiaravalle Branding For Dummies Новинка

Bill Chiaravalle Branding For Dummies

1646.61 руб.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Beway Bakir The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US Beway Bakir The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US Новинка

Beway Bakir The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US

5464 руб.
Master's Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Hertfordshire (Business School), course: The most effective online marketing channels for deal sites, language: English, abstract: It was identified that a framework, which small businesses in the daily deal industry could utilise as an online marketing guide and containing an overview of the most effective online marketing channels, was missing in the literature. The aim of this report was therefore to identify the most effective online marketing channels that small businesses in the online daily deal industry in the UK and USA can utilise to acquire new customers.The findings are based on data collected and analysed from a small daily deal firm, as well as numerical data from various sources and literature that focuses on effective online marketing channels in regards to the daily deal industry.Based on these findings a framework containing the most effective online marketing channels was developed. It was concluded that a fully optimised website might be the most effective online marketing channel, followed by inhousee-mail, Search Engine Optimisation, Facebook, affiliate marketing, referral marketing and guerrilla/viral marketing. Other types of marketing activities can be initiated after these channels have been engaged, according to the framework.It is intended that small firms in the daily deal indust...
Kelby Carr Pinterest Marketing For Dummies Kelby Carr Pinterest Marketing For Dummies Новинка

Kelby Carr Pinterest Marketing For Dummies

1317.16 руб.
Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.
David Byrnes AutoCAD 2006 For Dummies David Byrnes AutoCAD 2006 For Dummies Новинка

David Byrnes AutoCAD 2006 For Dummies

1979.22 руб.
AutoCAD "X" For Dummies is being updated to reflect the new features in the latest release of AutoCAD.
Greg Holden Starting an Online Business For Dummies Greg Holden Starting an Online Business For Dummies Новинка

Greg Holden Starting an Online Business For Dummies

1646.61 руб.
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability – from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Dan Gookin Word 2003 For Dummies Dan Gookin Word 2003 For Dummies Новинка

Dan Gookin Word 2003 For Dummies

1738.86 руб.
Want to write great looking documents but can’t seem to get a handle on paragraph structuring? Unfamiliar with some of the buttons and functions on your menu bar? Need to add page numbers for a paper but can’t find the controls? Word 2003 For Dummies will show you the quick and easy way to navigate through the trickiness of Microsoft Word. This book will be your comprehensive guide to using this word processor like a pro. Word 2003 For Dummies shows you all the essentials of building, reviewing, and adding cool new features to Word documents. No wonder the previous editions sold over 1.7 million copies. This book makes it easy to catch on, because it: Adopts a beginner’s point of view in order to show you the basics of running the program. Includes complete walkthroughs for many features Reveals tips, tricks, and wizards to make Word a snap Covers more advanced techniques, making it a reliable reference at any level Written by the author of the first For Dummies book ever, DOS For Dummies, as well as the bestselling Word 2002 For Dummies and PCs For Dummies With Word 2003 For Dummies, you’ll get all the information you need to be the most productive with Word. No longer will you be spending less time working and more time make Word work. You’ll be creating fantastic-looking documents in no time!
Department of the Army U.S. Army Guerrilla Warfare Handbook Department of the Army U.S. Army Guerrilla Warfare Handbook Новинка

Department of the Army U.S. Army Guerrilla Warfare Handbook

597 руб.
They can be swift, silent, and deadly. That's why armed guerrillas are feared by even the largest, best-equipped fighting forces. No tank, rocket-propelled grenade, or infantry battalion can match the guerrilla team's ability to exact brutality with precision, instill fear in enemy hearts, and viciously deflate morale. From the snows of Korea to the jungles of Southeast Asia to the mountains of Afghanistan, the U.S. Army has employed guerrilla tactics to deadly effect. Those tactics and techniques, being used today by U.S. soldiers, are laid out in the U.S. Army Guerrilla Warfare Handbook.Employing small, heavily-armed, and well-oiled fire teams, guerrilla warfare has played an invaluable role in the success of nearly every U.S. campaign for decades. Here, its methods are detailed: raids and ambushes, demolition, counterintelligence, mining and sniping, psychological warfare, communications, and much more. This is an inside look at the guerrilla strategies and weapons that have come to be feared by enemies and respected by allies. Not another outside perspective or commentary on unconventional warfare, this is the original-of use to soldiers in the field and to anyone with an interest in military tactics.
John Ventura Divorce For Dummies John Ventura Divorce For Dummies Новинка

John Ventura Divorce For Dummies

1317.16 руб.
Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.
Peter Steidl Neuromarketing For Dummies Peter Steidl Neuromarketing For Dummies Новинка

Peter Steidl Neuromarketing For Dummies

1514.83 руб.
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
EYES & SINS by GUERRILLA GROUP Куртка EYES & SINS by GUERRILLA GROUP Куртка Новинка

EYES & SINS by GUERRILLA GROUP Куртка

27500 руб.
плотная ткань, без аппликаций, одноцветное изделие, однобортная модель, ファスナー付き, высокий воротник, множество карманов, длинные рукава, внутри на подкладке

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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! «Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book.»– David Raab, Founder at Raab Associates «If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.» – Megan Heuer, Vice President and Group Director, SiriusDecisions «Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.» – Joe Chernov, VP of Marketing at InsightSquared «Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.» – Scott Brinker, Author of Hacking Marketing «Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.» – Sean Zinsmeister, Senior Director of Product Marketing, Infer «The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.» Scott Vaughan, CMO, Integrate
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