how to start and run a writing and editing business



Natalie Canavor Business Writing For Dummies Natalie Canavor Business Writing For Dummies Новинка

Natalie Canavor Business Writing For Dummies

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Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Stefan Korn Successful Online Start-Ups For Dummies Stefan Korn Successful Online Start-Ups For Dummies Новинка

Stefan Korn Successful Online Start-Ups For Dummies

The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months. Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get «investment ready» and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running—or how to turn it over quickly and profitably so they can move onto their next start-up or retire. Gives budding entrepreneurs everything they need to build and sell a profitable online business Topics covered include «bootstrapping,» common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.
Rick Segel Retail Business Kit For Dummies Rick Segel Retail Business Kit For Dummies Новинка

Rick Segel Retail Business Kit For Dummies

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Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Patricia Kishel Gunter How to Start, Run, and Stay in Business. The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality Patricia Kishel Gunter How to Start, Run, and Stay in Business. The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality Новинка

Patricia Kishel Gunter How to Start, Run, and Stay in Business. The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality

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A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.
Bowe Packer Catering Business. How to Start, Operate & Be Successful with Your Very Own Catering Business Bowe Packer Catering Business. How to Start, Operate & Be Successful with Your Very Own Catering Business Новинка

Bowe Packer Catering Business. How to Start, Operate & Be Successful with Your Very Own Catering Business

"Looking To Start Your Own Catering Company?" "Ready to work for yourself in the catering industry?" "Ready to learn the ins-and-outs of the catering business?" This Practical Guide Is Designed For Those That Might Not Really Understand The Science Behind The Catering Business and How It Works and Are Looking To Gain A Complete Understanding Of This Fun & Potentially Lucrative Business. Believe it or not, there are proven and effective strategies on getting your catering business up, running and successful in a short period of time. And I give them all to you within this guide. You will finally learn how to: Plan, Start, Operate and Manage a successful catering operation through time tested, practical and efficient methods.
David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Новинка

David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

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Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Paul Addison The Bloomberg Way. A Guide for Journalists Paul Addison The Bloomberg Way. A Guide for Journalists Новинка

Paul Addison The Bloomberg Way. A Guide for Journalists

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Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics. The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.
Talib Fehlhaber Kick Start Your Own Martial Arts School. How to Set Up and Run a Successful Martial Arts Business Talib Fehlhaber Kick Start Your Own Martial Arts School. How to Set Up and Run a Successful Martial Arts Business Новинка

Talib Fehlhaber Kick Start Your Own Martial Arts School. How to Set Up and Run a Successful Martial Arts Business

Being a Black Belt in your chosen martial art often means that you are a white belt in business. Just like teaching is something that needs to be learned, running a profitable full- or part-time martial arts school is an entirely new skill set that many instructors lack. This lack of knowledge literally costs martial arts instructors thousands every month in lost revenue and unnecessary spending.The dream of one day running your own martial arts school or club, is something many martial arts instructors nurture. Most instructors however have never been told how to successfully set up a martial arts business from scratch or how to run a school with dozens of happy and paying students.This essential guide gives you all the information you need to operate a thriving martial arts business and covers every stage of the process from starting your business and attracting students to planning lessons and building a long-term reputation and financial future.What makes this guide unique is that it has been written by someone who has actually been there and done it for himself without any previous experience and with zero start up capital.
Greg Holden Starting and Running an Online Business For Dummies Greg Holden Starting and Running an Online Business For Dummies Новинка

Greg Holden Starting and Running an Online Business For Dummies

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The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
Dan Miller The Eventual Millionaire. How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup Dan Miller The Eventual Millionaire. How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup Новинка

Dan Miller The Eventual Millionaire. How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup

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Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms—with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to take her business to the next level. There are many ways to become a millionaire, but research has often shown that creating your own business is one of the best ways to build wealth. The Eventual Millionaire will lay the foundation for those looking to start their own business and work their way toward financial independence and a fulfilled life. Contains the insights of more than 100 millionaires and their various experiences Written by Jaime Tardy, founder of eventualmillionaire.com and a business coach for entrepreneurs A companion website includes an «Eventual Millionaire Starter Kit» with worksheets, business plan documents, and much more We all want to be successful and enjoy financial security, but we might not know how or don’t think we can do it. The Eventual Millionaire will show you what it takes.
Focus on Writing 5: Student Books Focus on Writing 5: Student Books Новинка

Focus on Writing 5: Student Books

Focus on Writing is an academic writing program that provides students with essential tools to master not only the key steps in the writing process, but also the grammatical structures, lexical knowledge, and rhetorical modes essential for academic writing. This five-level series progresses with students as they grow in confidence and ability from sentence level (Book 1) through paragraphs (Books 1-3) and essays (Books 3-5). Each unit leads writers step-by-step through the process of prewriting, writing a first draft, revising, and editing before producing a final draft. Not only do students write an entire paragraph or essay in each unit, they are also given plenty of practice at the sentence and word levels. Features: Each unit teaches students how to use one or more common organizational structures: narrative, description, opinion, persuasion, compare-contrast, problem-solution, and cause-effect. High-interest readings and a choice of writing assignments provide a springboard for students' writing. Grammar presentation and practice correlated to Focus on Grammar make the connection between grammar and writing clear. Building Word Knowledge mini-lessons and exercises teach students' how to use word forms, collocations, idioms, compounds, descriptive details, phrasal verbs and other types of vocabulary in their writing. Revision and Editing checklists for each writing assignment help students rewrite and polish their first drafts. Online Teacher's Manuals contain model lesso...
Nick Davies How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling Nick Davies How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling Новинка

Nick Davies How to Be Great at The Stuff You Hate. The Straight-Talking Guide to Networking, Persuading and Selling

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You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy … but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship … it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someoneAsk for what you want
Barbara Walvoord E. Assessing and Improving Student Writing in College. A Guide for Institutions, General Education, Departments, and Classrooms Barbara Walvoord E. Assessing and Improving Student Writing in College. A Guide for Institutions, General Education, Departments, and Classrooms Новинка

Barbara Walvoord E. Assessing and Improving Student Writing in College. A Guide for Institutions, General Education, Departments, and Classrooms

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Step-by-step guidance for shaping better writers while keeping faculty workloads manageable Effective communication is a critical skill for many academic disciplines and careers, and so colleges and universities and their faculty members are rightfully committed to improving student writing across the curriculum. Guiding and assessing student writing in classrooms, general education, and departments takes knowledge, planning, and persistence, but it can be done effectively and efficiently. Written in the concise, accessible style Barbara Walvoord is known for, Assessing and Improving Student Writing in College: A Guide for Institutions, General Education, Departments, and Classrooms offers administrators, program chairs, general education leaders, and classroom instructors the guidance they need. The book provides concrete suggestions for how to: Articulate goals for student writing Measure student writing Improve student writing Document that improvement The book begins by addressing four basic concepts: what we mean by writing, what we mean by «good» writing, how students learn to write, and the purposes of assessment. Next, Walvoord explains the various approaches and methods for assessing writing, urging a combination of them adapted to the institution's purposes and political context. After this introduction, successive chapters offer realistic, practical advice to institution-wide and general education leaders, department members, and classroom instructors. Walvoord addresses issues such as how to engage faculty, how to use rubrics, how to aggregate assessment information at the department and institutional levels, and how to report assessment information to accreditors. The chapter for classroom instructors offers practical suggestions: how to add more writing to a course without substantially increasing the grading load; how to construct writing assignments, how to make grading and responding more effective and time-efficient, how to address grammar and punctuation, and how to support students whose native language is not English. The book also includes four helpful appendices: a taxonomy of Writing Across the Curriculum (WAC) and Writing in the Disciplines (WID) programs; sample outlines for faculty development workshops; a student survey on teaching methods instructors can use to inform their choices in the classroom; and a student self-check cover sheet designed to help students take ownership of their own learning and responsibility for turning in complete, correct assignments. Practical, step-by-step guidance for each point in the assessment and improvement process creates a cohesive, institution-wide system that keeps students, faculty, and administrators on the same page.
Alan Weiss Getting Started in Consulting Alan Weiss Getting Started in Consulting Новинка

Alan Weiss Getting Started in Consulting

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The Unbeatable, Updated, Comprehensive Guidebook For First-Time Consultants Getting Started In Consulting More people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. For almost a decade, Alan Weiss's Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start a new consulting business. It provides a rich source of expert advice and practical guidance, and it shows you how you can combine low overhead and a high degree of organization to add up to a six- or even seven-figure income. You'll learn everything you need to know about financing your business, marketing your services, writing winning proposals, meeting legal requirements, setting fees, keeping the books, and much more. This new Third Edition of Getting Started in Consulting is more comprehensive, up to date, and practical than ever. In addition to the nuts-and-bolts basics, you'll also get a wealth of new information and resources: How to leverage new technologies to lower your business costs and increase your profits A budget sampler that shows you how best to maximize an initial start-up investment of $5,000, $10,000, or $20,000 Free downloadable tools and forms to help you design and start your business quickly and easily New interviews with consultants who achieved rapid success, including their personal stories and most effective techniques Brand-new references, examples, and appendices If your dream in life is to get out of the office and out on your own, consulting is a great way to make it happen. Make sure you do it right—and do it profitably—with Getting Started in Consulting, Third Edition.
James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes Новинка

James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes

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A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which use business rules and predictive analytics to optimize and automate small, high-volume business decisions. It includes Decision Requirements Analysis (DRA), a new method for taking the crucial first step in any IT project to implement decision management: defining a set of business decisions and identifying all the information—business knowledge and data—required to make those decisions. Describes all the stages in automating business processes, from business process modeling down to the implementation of decision services Addresses how to use business rules and predictive analytics to optimize and automate small, high-volume business decisions Proposes a simple «top-down» method for defining decision requirements and representing them in a single diagram Shows how clear requirements can allow decision management projects to be run with reduced risk and increased profit Nontechnical and accessible, Knowledge Automation reveals how DRA is destined to become a standard technique in the business analysis and project management toolbox.
Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business Новинка

Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business

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A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. It's a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. You'll read what the bible has to say about hiring and training people, managing money, creating a leadership vision, achieving ambitious goals, and much more. This new Second Edition features a new introduction that includes letters from readers about their success using these principles, a new chapter on leading through crisis, and bonus sections at the end of each chapter that offer new and expanded insights on these powerful leadership principles. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the High-Five Principles for elevating your people skills, Four Mandates to Maximize Your Time, and How to Overcome the Number One Cause of Management Failure Fully updated with a new Introduction, new section chapter conclusions that help you follow through on each chapter's principle, and an entirely new chapter on crisis leadership Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown, How to Deal with Difficult Customers, and How to Lead by THE BOOK Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.
Glen Johnson Digital Wedding Photography. Capturing Beautiful Memories Glen Johnson Digital Wedding Photography. Capturing Beautiful Memories Новинка

Glen Johnson Digital Wedding Photography. Capturing Beautiful Memories

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Fully revised and updated! Full-color guide to capturing great wedding images and building a successful photography business This full-color book from acclaimed professional wedding photographer Glen Johnson not only teaches you how to take memorable photos, it also shows you how to start a wedding photography business. Packed with great tips and savvy advice, this new edition helps you set up efficient workflows, choose camera equipment, manipulate images, make impressive presentations, and launch smart, photo-based marketing strategies to build your business. Best of all, it's loaded with new, superb photos that illustrate photography techniques. Shows you how to set up and capture beautiful photos, posed or candid, in all kinds of settings, for weddings and other special events Offers practical marketing strategies for building your own photography business, including how to build a fantastic Web site that attracts clients Covers current camera equipment and accessories, post-shoot digital darkroom techniques, digital editing software, and how to print your images successfully Gives you invaluable insights and tips from the author, who is one of the country's top wedding and special events photographers Capture better pictures of some of life's most memorable events—and build a sucessful photography business—with this indispensable guide!
Ryan Cleave Van Memoir Writing For Dummies Ryan Cleave Van Memoir Writing For Dummies Новинка

Ryan Cleave Van Memoir Writing For Dummies

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The fast and easy way to write your memoir Memoir writing is a growing phenomenon, and not just by celebrities and politicians. Everyone has a story to tell, and Memoir Writing For Dummies provides hopeful writers with the tools they need to share their life stories with the world and become published authors. With easy-to-follow, step-by-step instructions—along with helpful tips and advice on how to get published—Memoir Writing For Dummies shows you how to put pen to paper and hone the craft of writing a truly compelling memoir. You'll get advice on how to explore your memories, map out your story, perfect your plot, setting, character, and dialogue, and so much more. Includes tips on getting over writer's block Guides you through every step of the writing and editing processes Covers the best ways to market a finished memoir Packed with proven tips and writing tricks of the trade, Memoir Writing For Dummies gives you everything you need to ensure your life story is never forgotten.
Cheryl Rickman The Digital Business Start-Up Workbook. The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit Cheryl Rickman The Digital Business Start-Up Workbook. The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit Новинка

Cheryl Rickman The Digital Business Start-Up Workbook. The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

1422.95 руб. или Купить в рассрочку!
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one… It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Sonia Williams Raising a Business. A Woman's No-nonsense Guide to Successfully Growing a Small Business Sonia Williams Raising a Business. A Woman's No-nonsense Guide to Successfully Growing a Small Business Новинка

Sonia Williams Raising a Business. A Woman's No-nonsense Guide to Successfully Growing a Small Business

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Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.
Veechi Curtis Creating a Business Plan For Dummies Veechi Curtis Creating a Business Plan For Dummies Новинка

Veechi Curtis Creating a Business Plan For Dummies

Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.
George Green Writing a Novel and Getting Published For Dummies UK George Green Writing a Novel and Getting Published For Dummies UK Новинка

George Green Writing a Novel and Getting Published For Dummies UK

1519.38 руб. или Купить в рассрочку!
Learn to: Craft a winning manuscript Troubleshoot and edit your work Prepare your manuscript for publication Find a good agent to represent you Negotiate the best possible deal Turn your aspiration into reality with this completely updated guide If you’ve always wanted to write that great novel, but never knew where to start, look no further! With a published author advising you on how to write well and a literary agent providing insight into getting a publishing deal, this updated guide gives you the inside track on the art and science of breaking into the fiction-publishing industry. Taking you step by step from concept to contract, this book provides the tools you need to tell your story with skill and approach agents and publishers with confidence. Dive in – check out how to combine your natural talent with the writing techniques used by successful authors Establish a firm foundation – construct your basic story, plot and structure Examine the key elements – create characters, develop dialogue, explore relationships and insert conflict Fine-tune and finish up – discover tips on adding detail, creativity and flair while bringing your work to a close Get published – take the next step by weighing up your publishing options, working with agents and negotiating deals Find out more – check out additional advice, like the most common mistakes you need to avoid, and tips from published authors Open the book and find: Tips for getting started Creative ways to develop plots, storylines, characters and dialogue The seven basic stories and how to put them to work Tricks for crafting a great ending to your novel How to prepare your manuscript for editing and publishing The lowdown on the business side of publishing
Jack Miller Simply Success. How to Start, Build and Grow a Multimillion Dollar Business the Old-Fashioned Way Jack Miller Simply Success. How to Start, Build and Grow a Multimillion Dollar Business the Old-Fashioned Way Новинка

Jack Miller Simply Success. How to Start, Build and Grow a Multimillion Dollar Business the Old-Fashioned Way

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if only dream of starting a business one day, this book is a guiding light to a successful enterprise.
Geoff Burch Go It Alone. The Streetwise Secrets of Self Employment Geoff Burch Go It Alone. The Streetwise Secrets of Self Employment Новинка

Geoff Burch Go It Alone. The Streetwise Secrets of Self Employment

1707.54 руб. или Купить в рассрочку!
In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone! Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
Barbara Obermeier Photoshop Elements 15 For Dummies Barbara Obermeier Photoshop Elements 15 For Dummies Новинка

Barbara Obermeier Photoshop Elements 15 For Dummies

1939.74 руб. или Купить в рассрочку!
The top-selling guide to Photoshop Elements—updated for Photoshop Elements 15 No matter if you're a photo-editing newbie or an old hat looking for new tricks, Photoshop Elements 15 For Dummies offers photographers of all skill levels the power to turn run-of-the-mill digital pictures into beautiful photographs. Covering the latest version of this popular software, this up-to-date guide quickly shows you how to organize images for editing, adjust color and focus, apply artsy filters, add text to an image—and beyond. There's a reason Photoshop Elements 15 For Dummies is the best place to start learning Elements—it gets you up and running with this image-editing software faster than you can say 'cheese!' Get ready to explore your inner artist and add pizzazz to even the most ordinary pics with the professional tools in Photoshop Elements 15! Find simple explanations of how to handle basic image editing Get steps for giving your photos a digital makeover Create layers in your images Discover one-click instant fixes when you hit roadblocks The power and simplicity of Photoshop Elements makes it easy to produce photos worth bragging about—and this no-nonsense guide will get you there in a flash.
Natalie Canavor Business Writing For Dummies Natalie Canavor Business Writing For Dummies Новинка

Natalie Canavor Business Writing For Dummies

1486.98 руб. или Купить в рассрочку!
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs – even tweets The global touch – understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Mark Middlebrook AutoCAD 2005 For Dummies Mark Middlebrook AutoCAD 2005 For Dummies Новинка

Mark Middlebrook AutoCAD 2005 For Dummies

1939.74 руб. или Купить в рассрочку!
Shows how to use the leading technical drawing software-AutoCAD-and its less-expensive sister product, AutoCAD LT, in the friendly, easy-to-understand For Dummies style Shows first-time AutoCAD users how to create precise and efficient 2-D technical drawings and get started with 3-D technical drawings Topics covered include creating a basic layout; drawing and editing; writing text in drawings; plotting, creating, and editing external reference files; CAD standards; and drawing on the Internet Explores new features in the latest version of AutoCAD, including text improvements, streamlined Plot and Page Setup dialogue boxes, increased emphasis on tool palettes, better tools for transmitting sets of electronic files, and much more Includes a new chapter on sheet sets and a new collection of features for creating, managing, and publishing all of the drawings that make up a project
Carlye Adler The Power of Positive Destruction. How to Turn a Business Idea Into a Revolution Carlye Adler The Power of Positive Destruction. How to Turn a Business Idea Into a Revolution Новинка

Carlye Adler The Power of Positive Destruction. How to Turn a Business Idea Into a Revolution

1937.15 руб. или Купить в рассрочку!
It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted—and revolutionized—industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrin's incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create «unfair competitive advantages» to stack the deck—and win. You'll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities —no matter where you work. Seth Merrin saw Wall Street as it was, then built a company to turn it into what it could be—safer and more efficient for investors. This book shows you how he did it, and how you can too, with the power of positive destruction. Discover how to turn status quo into disruption Understand how to stack the deck in your favor to achieve the best possible chances of success Learn how to build and run a company and design a culture for constant change Acquire new skills to create strategy, sell your disruptive product or service, and negotiate effectively Technology and innovation can disrupt or transform any industry. It's happening faster and more broadly now than ever, creating myriad opportunities for everyone. But winning in this new world is not easy. The incumbents will fight mightily against it and even those who would benefit from change may first express fear. This book reveals the techniques from identifying the opportunities to designing and executing the strategy you'll need to succeed. With The Power of Positive Destruction you can to tap into your inner change agent and transform your company, your industry, and the world.
Stephen L. Nelson QuickBooks Simple Start For Dummies Stephen L. Nelson QuickBooks Simple Start For Dummies Новинка

Stephen L. Nelson QuickBooks Simple Start For Dummies

2094.97 руб. или Купить в рассрочку!
Get expert advice on daily, monthly, and yearly activities Define your business, maintain records, manage sales tax, and produce reports So you've pulled off the corporate highway and started your own business? Good for you! Now you need a small business accountant, and guess what? With QuickBooks Simple Start and this handy guide, it just might be YOU! Find out how to set up an accounting system, prepare invoices, pay expenses, organize your tax stuff, and more. The Dummies Way * Explanations in plain English * «Get in, get out» information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Install Simple Start and understand its features * Create invoices and sales receipts * Save big on business taxes * Set up and reconcile bank accounts * Measure your profits
Peter Jaret E. Business Plans Kit For Dummies Peter Jaret E. Business Plans Kit For Dummies Новинка

Peter Jaret E. Business Plans Kit For Dummies

2263.13 руб. или Купить в рассрочку!
The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction. Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!
Heather Dismore Starting and Running a Restaurant For Dummies Heather Dismore Starting and Running a Restaurant For Dummies Новинка

Heather Dismore Starting and Running a Restaurant For Dummies

1807.79 руб. или Купить в рассрочку!
Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues – to help you keep your business venture afloat and enjoyable at the same time. If you already own a restaurant, inside you’ll find unbeatable tips and advice to keep bringing in those customers. Read this book, and help make your dream a reality! Starting & Running a Restaurant For Dummies covers: Basics of the restaurant business Researching the marketplace and deciding what kind of restaurant to run Writing a business plan and finding financing Choosing a location Legalities Composing a menu Setting up and hiring staff Buying and managing supplies Marketing your restaurant Health and safety
Melinda Gerber How to Create and Manage a Mutual Fund or Exchange-Traded Fund. A Professional's Guide Melinda Gerber How to Create and Manage a Mutual Fund or Exchange-Traded Fund. A Professional's Guide Новинка

Melinda Gerber How to Create and Manage a Mutual Fund or Exchange-Traded Fund. A Professional's Guide

7373.45 руб. или Купить в рассрочку!
With this book, author Melinda Gerber walks you through the twenty-nine steps needed to start a mutual fund and the thirty-six steps needed to start an ETF. She provides costs and detailed explanations of how to accomplish each task from fledgling idea to the actuality of selling shares, and also takes the time to explain the importance of creating a clear vision for your fund as well as how to successfully profile customers and identify your competition.
Dave Anderson How to Lead by The Book. Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges Dave Anderson How to Lead by The Book. Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges Новинка

Dave Anderson How to Lead by The Book. Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges

1613.75 руб. или Купить в рассрочку!
Biblical solutions to dozens of the toughest challenges leaders face today. Concise, to-the-point, and highly useable, How to Lead by THE BOOK presents a series of personal and business challenges recognizable to leaders, then deals with each through insight, personal experience, and a discussion of why conventional approaches often fail. Each section then concludes with winning proverbs, parables, or principles that offers applicable strategies to solve the issue. In this practical and inspiring guide, you'll discover proven methods and advice to shape young leaders, stretch veteran leaders, become a better communicator, maintain your work-life balance, deal with dishonesty among competitors, and much more. Shows why typical approaches to leadership problems often fail, while biblical wisdom succeeds Covers both day-to-day dilemmas and larger questions of management, accountability, and vision From the bestselling author of How to Run Your Business by THE BOOK, Up Your Business, and If You Don't Make Waves You'll Drown What is the number one downfall for leaders? When is the best time to make a decision? How do you hold others accountable? How do you survive success with your principles intact? What does the Bible say about time management? Get the answers to these and many more practical business questions when you discover the winning wisdom of How to Lead by THE BOOK.
Grant Butler Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More Grant Butler Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More Новинка

Grant Butler Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

2716.53 руб. или Купить в рассрочку!
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Steven Strauss D. The Small Business Bible. Everything You Need to Know to Succeed in Your Small Business Steven Strauss D. The Small Business Bible. Everything You Need to Know to Succeed in Your Small Business Новинка

Steven Strauss D. The Small Business Bible. Everything You Need to Know to Succeed in Your Small Business

1484.39 руб. или Купить в рассрочку!
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
David Grier Alan Crowdsourcing For Dummies David Grier Alan Crowdsourcing For Dummies Новинка

David Grier Alan Crowdsourcing For Dummies

1486.98 руб. или Купить в рассрочку!
Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest Новинка

Beth Hayden Pinfluence. The Complete Guide to Marketing Your Business with Pinterest

1290.35 руб. или Купить в рассрочку!
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on «pinboards» (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders Новинка

Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders

8664.87 руб. или Купить в рассрочку!
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate «how to» manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.
Dawn Sova Writing Clearly. A Self-Teaching Guide Dawn Sova Writing Clearly. A Self-Teaching Guide Новинка

Dawn Sova Writing Clearly. A Self-Teaching Guide

1393.19 руб. или Купить в рассрочку!
Improve your writing skills at your own pace How do you target a specific audience in writing? What makes up a strong thesis statement? Is there a trick to maintaining clear communication in cyberspace? How do you achieve unity and coherence in a final draft? With Writing Clearly: A Self-Teaching Guide, you'll discover the answers to these questions and many more about the basics of communicating effectively through the written word. Each chapter in this hands-on guide focuses on key steps in the writing process, identifying the shared and differing skills demanded by each type of writing, be it a persuasive essay, a business letter, or a scientific report. The straightforward, structured format of Writing Clearly makes it fully accessible, providing an easy-to-understand, comprehensive overview for everyone-from students beginning to build skills, to adults looking to improve their writing, to the experienced writer hoping to further hone skills in a certain area. Like all Self-Teaching Guides, Writing Clearly allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to develop or improve his or her basic writing skills.
Barry Moltz J. Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success Barry Moltz J. Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success Новинка

Barry Moltz J. Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success

Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle of a business and that process over the long term matters far more than individual outcomes. This book shows you how to build a business that can “bounce” through these cycles for long-term success. If you run a business, better make it Bounce!
Mary White Running a Bed and Breakfast For Dummies Mary White Running a Bed and Breakfast For Dummies Новинка

Mary White Running a Bed and Breakfast For Dummies

Learn to: Choose a location and make it your own Create a profitable business plan Decorate and renovate your property Market your property for maximum occupancy All the tools you need to start and run a profitable B&B Do you dream of owning a B&B? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan and finding the right location to handling situations you will encounter as an innkeeper. You'll make your guests feel at home, keep your inn in tip-top shape, and ensure your long-term success! Understand B&B basics – get an overview of the business and see if you have the skills (and the desire!) to succeed Find a place to call home – choose the location, style, and size of your ideal B&B Transition from visitor to owner – create your business plan, secure financing, make an offer, and protect your investment Get ready for your guests – organize your recordkeeping, set room rates and policies, furnish your inn, and market your services Set the breakfast scene – decide the style of breakfast to offer, accommodate guests' needs and restrictions, create signature dishes, and serve refreshments and snacks Handle day-to-day operations – take reservations, make your guests feel welcome, hire employees, and maintain your inn Take your business to the next level – assess your success, expand your market, increase profit, and prevent burnout Open the book and find: How to transition an existing B&B or start from scratch The biggest problems new B&Bs encounter – and how to avoid them The best ways to furnish your inn Tips for saving time cleaning and preparing breakfast What you must know to design and update your Web site Tried-and-tested sample menus and recipes Ways to guarantee a return guest How to get extra help when you need it
Teresa Hennig Professional Access 2013 Programming Teresa Hennig Professional Access 2013 Programming Новинка

Teresa Hennig Professional Access 2013 Programming

3556.72 руб. или Купить в рассрочку!
Authoritative and comprehensive coverage for building Access 2013 Solutions Access, the most popular database system in the world, just opened a new frontier in the Cloud. Access 2013 provides significant new features for building robust line-of-business solutions for web, client and integrated environments. This book was written by a team of Microsoft Access MVPs, with consulting and editing by Access experts, MVPs and members of the Microsoft Access team. It gives you the information and examples to expand your areas of expertise and immediately start to develop and upgrade projects. Explores the new development environment for Access web apps Focuses on the tools and techniques for developing robust web applications Demonstrates how to monetize your apps with Office Store and create e-commerce solutions Explains how to use SQL Server effectively to support both web and client solutions Provides techniques to add professional polish and deploy desktop application Shows you how to automate other programs using Macros, VBA, API calls and more. Professional Access 2013 Programming is a complete guide on the latest tools and techniques for building Access 2013 applications for both the web and the desktop so that developers and businesses can move forward with confidence. Whether you want to add expand your expertise with Client/Server deployments or start developing web apps, you will want this book as a companion and reference.
Ray Foley Running a Bar For Dummies Ray Foley Running a Bar For Dummies Новинка

Ray Foley Running a Bar For Dummies

1486.98 руб. или Купить в рассрочку!
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.
Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise Новинка

Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

1290.35 руб. или Купить в рассрочку!
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Vincent Wong Property Entrepreneur. The Wealth Dragon Way to Build a Successful Property Business Vincent Wong Property Entrepreneur. The Wealth Dragon Way to Build a Successful Property Business Новинка

Vincent Wong Property Entrepreneur. The Wealth Dragon Way to Build a Successful Property Business

1163.58 руб. или Купить в рассрочку!
Property Investing the Wealth Dragon Way Property Entrepreneur explains how anyone can make money from property, regardless of their financial situation. Author Vincent Wong is one of the UK's most dynamic and respected property entrepreneurs, and this book outlines his approach to creating wealth through property investing for both seasoned and aspiring investors. Emphasising the importance of treating property investing as a business, the author shares the wisdom of his first-hand experience and his investment techniques to help you navigate the ever-shifting property market and become a true property entrepreneur. There is more than one way to break into the property game, and it doesn't have to involve saving for one large deposit after another; this book covers tried and tested strategies beyond the traditional approaches to property investing. Whether you're contemplating your first, fifth or fifteenth property, Property Entrepreneur will help to light your entrepreneurial spark and show you how to turn property into profit. Property entrepreneurship is like any other business: if you want to succeed, you must take the time to learn from those who have mastered the best techniques. This book gives you access to the mind, motivations and methods of a top investor to help you start and build your own property business. This book will show you: How to start viewing property investing as a business Why you need to eliminate unproductive habits and attitudes The best ways to maximise profits and create a secure, passive income How to nurture your entrepreneurial spirit and watch your business grow Property investing can look daunting and complex to those without experience. The rules are constantly being rewritten, the goalposts are regularly shifted and the market looks like an unpredictable beast. Property Entrepreneur will challenge your preconceptions, and help you navigate the path to real, lasting wealth.
Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs Новинка

Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs

1616.99 руб. или Купить в рассрочку!
Build your vision, work with purpose, and live the life of your dreams The Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent—whether you know it or not—that can make the world a better place. You have a unique story and vision that can lead you to the life you love. Purpose-minded entrepreneurs are changing the world every day, living and working with passion and excitement. This book shows you how to stay focused on your goals, build a solid hands-on strategy, leverage your talents and abilities, and build a business that benefits the world. Your ideal life is not going to appear out of the blue. You have to actively build it yourself; but first you need to realize just what you're capable of, and then you need to set yourself up for success. This guide shows you how to begin that journey of a lifetime. Follow your passion to achieve success Play to your strengths in strategy and execution Stay focused amidst distractions and obstacles Build the life and business you've always wanted Your dreams, goals, and purpose matter, and it's time to start making them a priority. When you work from a place of passion, drive and strength come from within; you become an unstoppable force, and every day is an adventure in its own way. The Dream Chaser shows you how to start living your real life, starting today.
Mark Loeffler Fix and Flip. The Canadian How-To Guide for Buying, Renovating and Selling Property for Fast Profit Mark Loeffler Fix and Flip. The Canadian How-To Guide for Buying, Renovating and Selling Property for Fast Profit Новинка

Mark Loeffler Fix and Flip. The Canadian How-To Guide for Buying, Renovating and Selling Property for Fast Profit

1807.79 руб. или Купить в рассрочку!
The ultimate how-to guide to fixing-and-flipping properties Judging from the number of reality TV shows devoted to home renovation, it's easy to think that fixing-and-flipping is a sure-fire, straightforward way to make money, fast. But there's a lot more to the real estate business than a little hard work and some basic DIY skills. Just like every other business venture, to be successful you need to understand the potential pitfalls as well as the possible profits before diving in, and Fix and Flip: The Canadian How-To Guide for Buying, Renovating and Selling Property for Fast Profit is designed to help you do just that. Putting everything you need to know about how the business of fix-and-flips work right at your fingertips, authors Mark Loeffler and Ian Szabo are the perfect pair for the job, bringing you both the financing and contracting expertise that has made their own renovation business a huge success. Offering step-by-step guidance on exactly how to effectively renovate and sell, Loeffler and Szabo walk you through the skills you need to get started, how to identify properties with potential, saving money on materials, preparing to sell, and much, much more. Packed with expert advice on both the financing and contracting aspects of fixing-and-flipping properties Filled with checklists and practical techniques to help you get to work right away Explains the pitfalls to avoid and the profits to be made in the fix-and-flip business Packed with invaluable tips, handy checklists, and time- and cost-saving techniques to help you make the most money you can from distressed properties, this is the only book you need to start fixing-and-flipping like a pro.
Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business Новинка

Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business

How to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. This is a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. In these turbulent times, quality leadership is the key to surviving and thriving in the business world. You'll learn what the Bible has to say about hiring and training people, managing money, creating a leadership vision, balancing work and life, and achieving your most ambitious business goals. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the Ten Commandments for elevating your people skills Shows you four vital steps for creating a tough-love culture of accountability Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown and How to Deal with Difficult Customers Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.
Alison McNicol How to Start a Cake Business from Home - How to Make Money from Your Handmade Cakes, Cupcakes, Cake Pops and More! Alison McNicol How to Start a Cake Business from Home - How to Make Money from Your Handmade Cakes, Cupcakes, Cake Pops and More! Новинка

Alison McNicol How to Start a Cake Business from Home - How to Make Money from Your Handmade Cakes, Cupcakes, Cake Pops and More!

* NEW UPDATED 2013 Edition!* Wish you could turn your talent for cake baking and decorating into a profitable business? Then this is THE book for you !Written exclusively for the home baker looking to turn their talent into a business, this book covers every aspect of running a cake business from home. From setting yourself up as a proper business, the rules and regulations you'll need to follow to legally work from your home, pricing your cakes for maximum profit, building a great website and online presence, right through to marketing yourself locally and online PLUS how to expand your business and move to a commercial kitchen when the time comes..........this is THE essential business guide for any would-be cake business owner !PLUS - Top Tips from lots of successful cake business owners - discover how they launched and grew their own successful cake businesses from home. Pick up lots of "tips of the trade" and prepare to be inspired !
Mamishev Alexander Technical Writing for Teams. The STREAM Tools Handbook Mamishev Alexander Technical Writing for Teams. The STREAM Tools Handbook Новинка

Mamishev Alexander Technical Writing for Teams. The STREAM Tools Handbook

6205.34 руб. или Купить в рассрочку!
A unique, integrative, team-centered approach to writing and formatting technical documents Technical Professionals: Do you have difficulty producing high-quality documents with multiple contributors when faced with a tight deadline? Do you need a process that enables global team members to collaborate online as they produce sophisticated documents? Do you prefer the ease of a WYSIWG desktop publishing tool like Microsoft Word rather than more complex software like LaTeX? Professors and Graduate Students: Do you want to streamline the process of writing multi-investigator papers, reports, proposals, and books? Do you spend a lot of time formatting documents instead of thinking and writing? Do you write research papers in Microsoft Word and then need to convert them to LaTeX for your thesis? Do you write research papers in LaTeX and then need to convert them to Microsoft Word when embarking on collaborations with your colleagues from industry? Undergraduate Students: Do you need to write a research paper and don't know where to start? Do you need to collaborate with classmates on a long paper and find yourself lost in organizational details rather than immersed in the content? If you answered «yes» to any of these questions, Technical Writing for Teams: The STREAM Tools Handbook is for you. It provides an easy-to-learn system that streamlines individual and collaborative writing, allowing you and your teams to instantly become more productive and create the highest quality documents in a minimum amount of time. Introduced here are the STREAM Tools—Scientific and Technical wRiting, Editing, And file Management Tools—which unlock your collaborators' potential and addresses team dynamics, separation of duties, and workflow. You'll see how to ensure compatibility among multiple writers, achieve consistent formatting, organize content, integrate bibliographic databases, automate the process of document preparation, and move content between Microsoft Word and LaTeX. Checklists, guidelines, and success stories are also included to help you operate as efficiently as possible. From planning and editing documents to solving common team writing problems to managing workflow, Technical Writing for Teams: The STREAM Tools Handbook is the one-stop reference that allows teams to collaborate successfully and create unified, effective documents.
Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees Новинка

Judith Collins M. Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees

3100.73 руб. или Купить в рассрочку!
Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business, customer, and employee identity theft, how these crimes are committed, how best to prevent them, and overall, develop an honest company culture. It also covers how to manage this threat in business reorganizations such as mergers, acquisitions, globalization, and outsourcing.
Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line Новинка

Barbara Weltman The Learning Annex Presents Small Business Basics. Your Complete Guide to a Better Bottom Line

1823.96 руб. или Купить в рассрочку!
The Learning Annex Presents Small Business Basics If you're a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about taxes or other financial issues when you can hire someone else to handle them? The answer is simple: you, not your accountant or financial advisor, run the business. And if you truly want to be successful, you need to understand how your actions in business today can affect your bottom line tomorrow. If you want to make more tax-efficient financial decisions for your business, The Learning Annex Presents Small Business Basics can show you how. This accessible guide provides useful and authoritative advice that will help you save time and money throughout the year. Topics discussed include: * Organizing your business–from S Corporations and C Corporations to Sole Proprietorships and Limited Liability Companies * Income and losses–from business operations to the sale of business property * Business deductions and credits–from home office deductions and advertising expenses to rent and retirement plans As a small business owner, each decision you make is important. With The Learning Annex Presents Small Business Basics as your guide, you'll quickly discover how to make tax-savvy decisions that will improve your overall business.
Carole Engle R. Aquaculture Economics and Financing. Management and Analysis Carole Engle R. Aquaculture Economics and Financing. Management and Analysis Новинка

Carole Engle R. Aquaculture Economics and Financing. Management and Analysis

9930.88 руб. или Купить в рассрочку!
Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues such as how to finance and plan new aquaculture business, how to monitor and evaluate economic performance, and how to manage capital, labor, and business risk, the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions. Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to managing cash flows and analyzing financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations.
Paul Esajian The Real Estate Rehab Investing Bible. A Proven-Profit System for Finding, Funding, Fixing, and Flipping Houses...Without Lifting a Paintbrush Paul Esajian The Real Estate Rehab Investing Bible. A Proven-Profit System for Finding, Funding, Fixing, and Flipping Houses...Without Lifting a Paintbrush Новинка

Paul Esajian The Real Estate Rehab Investing Bible. A Proven-Profit System for Finding, Funding, Fixing, and Flipping Houses...Without Lifting a Paintbrush

1616.99 руб. или Купить в рассрочку!
THE HOUSE-FLIPPING HOW-TO THAT TURNS EVERYDAY PEOPLE INTO ENTREPRENEURS Everyone likes the idea of turning the ugliest house on the block to the best house on the block and making a profit. Until now a system has not been shared on how to successfully complete this task on time and budget without getting your hands dirty. This book not only cracks the code but shares the proven path and system to have a systems based rehab business that makes consistent profits for ordinary everyday people. The Real Estate Rehab Investing Bible reveals the lucrative seven-stage system that allows author Paul Esajian, and his students all across North America, to manage multiple rehab projects at once, while staying on time and under budget to build and grow their wealth. No experience? No problem. You'll learn strategies to find the right properties, negotiate the right offer, identify the right licensed and insured contractor for the job, and get the property sold to a happy homeowner for a profit. No capital? No problem. You'll learn how you can use other people’s money to fund your deals and the IRS guidelines that help you keep more of the money you make. By learning and leveraging the principals of rehabbing and real estate, you'll start thinking like a business owner rather than a consumer. Breaking into residential real estate provides an amazing opportunity for those with little, or no experience, and using other people's money. This book gives you the information, education, and systems every investor needs to start flipping and rehabbing houses without doing the work yourself, and withoutlosing your shirt to contractors and bad investing decisions. Find Deals:where and how to find deals, analyzing deals, and estimating repairs in minutes to acquire a rehab Fund Deals:where and how to borrow money, creative financing, and the finance request template to present to asset based lenders and private lenders to fund your deal Fix Deals:how to run a rehab with a proven system without lifting a hammer, identify A+ licensed and insured contractors at wholesale pricing, and what to focus on to maximize your profit Flip Deals:how to properly price, stage, and add the sizzle features to get properties sold within weeks of listing the property by properly analyzing comparables and staging the rehab properly The proven techniques Paul shares work in any location, in any market. If you're ready to get in the game, The Real Estate Rehab Investing Bible teaches you how to play.
Greg Holden Starting an Online Business For Dummies Greg Holden Starting an Online Business For Dummies Новинка

Greg Holden Starting an Online Business For Dummies

1616.34 руб. или Купить в рассрочку!
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability – from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Lars Tvede Entrepreneur. Building Your Business From Start to Success Lars Tvede Entrepreneur. Building Your Business From Start to Success Новинка

Lars Tvede Entrepreneur. Building Your Business From Start to Success

1455.29 руб. или Купить в рассрочку!
Build a world class business with a clear blueprint to success Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.
Peter Economy Home-Based Business For Dummies Peter Economy Home-Based Business For Dummies Новинка

Peter Economy Home-Based Business For Dummies

1292.94 руб. или Купить в рассрочку!
Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process. You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy. Complete coverage of legal and financial aspects of a home-based business Effective advertising and promotional strategies that won't break the bank Tips and information you need to make your business profitable Advice on outfitting and running a home office Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, Home-Based Business For Dummies, 3rd Edition shows you how to avoid scams and truly start working from home for profit.
Barbara Obermeier Photoshop Elements 2018 For Dummies Barbara Obermeier Photoshop Elements 2018 For Dummies Новинка

Barbara Obermeier Photoshop Elements 2018 For Dummies

1939.74 руб. или Купить в рассрочку!
The top-selling book on Photoshop Elements—updated in a new edition Photoshop Elements offers photo editors of all skill levels the power to turn run-of-the-mill images into beautiful works of art—and Photoshop Elements 2018 For Dummies shows you how. Those new to photo editing who are looking for advice on making the most common fixes and experienced editors in need of a road map to this version of Photoshop Elements will find great value in this book! Start off by touring the Photoshop Elements interface with introductions to the tools that make the program so powerful. You’ll also follow simple step-by-step instructions for organizing images for editing, creating layers in your images, adjusting color and focus, applying artsy filters, adding text to an image, and so much more. Get simple explanations for handling image editing Find steps for giving your photos a digital makeover Discover tips for getting better photos Create frame-worthy pieces you’ll be proud to display If you’re ready to take your photo editing skills to new heights, all the help you need is a page—and a click—away.
Carol Schroeder L. Specialty Shop Retailing. How to Run Your Own Store (Revision) Carol Schroeder L. Specialty Shop Retailing. How to Run Your Own Store (Revision) Новинка

Carol Schroeder L. Specialty Shop Retailing. How to Run Your Own Store (Revision)

2712.65 руб. или Купить в рассрочку!
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
Brad Feld Startup Opportunities. Know When to Quit Your Day Job Brad Feld Startup Opportunities. Know When to Quit Your Day Job Новинка

Brad Feld Startup Opportunities. Know When to Quit Your Day Job

1743.11 руб. или Купить в рассрочку!
Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.

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Step-by-step guidance for shaping better writers while keeping faculty workloads manageable Effective communication is a critical skill for many academic disciplines and careers, and so colleges and universities and their faculty members are rightfully committed to improving student writing across the curriculum. Guiding and assessing student writing in classrooms, general education, and departments takes knowledge, planning, and persistence, but it can be done effectively and efficiently. Written in the concise, accessible style Barbara Walvoord is known for, Assessing and Improving Student Writing in College: A Guide for Institutions, General Education, Departments, and Classrooms offers administrators, program chairs, general education leaders, and classroom instructors the guidance they need. The book provides concrete suggestions for how to: Articulate goals for student writing Measure student writing Improve student writing Document that improvement The book begins by addressing four basic concepts: what we mean by writing, what we mean by «good» writing, how students learn to write, and the purposes of assessment. Next, Walvoord explains the various approaches and methods for assessing writing, urging a combination of them adapted to the institution's purposes and political context. After this introduction, successive chapters offer realistic, practical advice to institution-wide and general education leaders, department members, and classroom instructors. Walvoord addresses issues such as how to engage faculty, how to use rubrics, how to aggregate assessment information at the department and institutional levels, and how to report assessment information to accreditors. The chapter for classroom instructors offers practical suggestions: how to add more writing to a course without substantially increasing the grading load; how to construct writing assignments, how to make grading and responding more effective and time-efficient, how to address grammar and punctuation, and how to support students whose native language is not English. The book also includes four helpful appendices: a taxonomy of Writing Across the Curriculum (WAC) and Writing in the Disciplines (WID) programs; sample outlines for faculty development workshops; a student survey on teaching methods instructors can use to inform their choices in the classroom; and a student self-check cover sheet designed to help students take ownership of their own learning and responsibility for turning in complete, correct assignments. Practical, step-by-step guidance for each point in the assessment and improvement process creates a cohesive, institution-wide system that keeps students, faculty, and administrators on the same page.
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