international campaigns of unicef



Mike Laverick, Barry Coombs Building End-User Computing Solutions with Vmware View Mike Laverick, Barry Coombs Building End-User Computing Solutions with Vmware View Новинка

Mike Laverick, Barry Coombs Building End-User Computing Solutions with Vmware View

This book is all about VMware View 5.1 and ThinApp 4.7.2 administration - and it takes in wide scope of complementary technologies from the likes of Teradici, BitDefender and F5 Networks. Towards the end the focus switches away from virtual desktops to look at the future of end-user computing including VMware's ThinApp Factory and Horizon Appliction Manager.This book is a not for profit venture. The monies raised by the sale of the book will be donated in full to the work of UNICEF. UNICEF carries out work across the globe that benefits all children regardless of their social, ethnic, religious or geographical location. It's our sincere hopethat people will use the legitimate sources for acquiring this book - and by doing so support the work of UNICEF.
Philippe Maarek J. Campaign Communication and Political Marketing Philippe Maarek J. Campaign Communication and Political Marketing Новинка

Philippe Maarek J. Campaign Communication and Political Marketing

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Отсутствует History of the campaigns of count Alexander Suworow-Rymnikski Отсутствует History of the campaigns of count Alexander Suworow-Rymnikski Новинка

Отсутствует History of the campaigns of count Alexander Suworow-Rymnikski

Полный вариант заголовка: «History of the campaigns of count Alexander Suworow-Rymnikski : Field-Marshal-General in the service of His Imperial Majesty, the Emperor of all Russias : with a preliminary sketch of his private life and character : translated from the Germany».
E Costello Rifleman Costello. The adventures of a soldier of the 95th (rifles) in the Peninsular . Waterloo Campaigns of the Napoleonic Wars E Costello Rifleman Costello. The adventures of a soldier of the 95th (rifles) in the Peninsular . Waterloo Campaigns of the Napoleonic Wars Новинка

E Costello Rifleman Costello. The adventures of a soldier of the 95th (rifles) in the Peninsular . Waterloo Campaigns of the Napoleonic Wars

THE ADVENTURES OF A SOLDIER OF THE 95TH (RIFLES) IN THE PENINSULAR & WATERLOO CAMPAIGNS OF THE NAPOLEONIC WARS
Joseph P Blessington The campaigns of Walker.s Texas division / containing a com.p;lete record of the campaigns in Texas, Louisiana, and Arkansas . including the . diary of marches, camp scenery, anecdote Joseph P Blessington The campaigns of Walker.s Texas division / containing a com.p;lete record of the campaigns in Texas, Louisiana, and Arkansas . including the . diary of marches, camp scenery, anecdote Новинка

Joseph P Blessington The campaigns of Walker.s Texas division / containing a com.p;lete record of the campaigns in Texas, Louisiana, and Arkansas . including the . diary of marches, camp scenery, anecdote

Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Stan Moore Seesaw, How November .42 Shaped the Future. 75th Anniversary Commemorative Stan Moore Seesaw, How November .42 Shaped the Future. 75th Anniversary Commemorative Новинка

Stan Moore Seesaw, How November .42 Shaped the Future. 75th Anniversary Commemorative

This is a fresh look at a watershed of the twentieth century. By late 1942 World War II had been going for years with no end in sight. The five weeks from late October to early December saw campaigns, battles and developments which decisively turned the war to the Allies’ favor.The author takes an innovative look at the personalities and events that led to this critical period. He then examines five campaigns around the world through the month of November. History pivoted on these campaigns and other developments he explores. Moore also discusses how the campaigns and events are inter-related in new and interesting ways.His sources are interviews, oral histories and previously unavailable diaries, photos, and letters. A wide selection of books, sites, and journals were tapped as well.
Branca. A Spirited Italian Icon Branca. A Spirited Italian Icon Новинка

Branca. A Spirited Italian Icon

Ever since it was founded in 1845, the Fratelli Branca Distillerie company has maintained a solid foothold in both domestic and international markets. Its unmistakable, bitter-tasting liqueur quickly became legendary with its combination of herbs and roots sourced from all over the world. The pioneering secret recipe, which is left to brew in oak barrels for over a year, soon made history under the name Fernet-Branca. Today the company continues to have its base in Milan, but exports its entire range worldwide thanks to a string of winning advertising campaigns, some of which have entered design and poster history in over a century of creative publicity. This book covers 170 years of the company's life through a richly illustrated historical account that documents the continued rise of the brand, and includes many of the more successful advertising campaigns, offering a handsome collector's album of historical coverage and archive material, including reproductions of poster-art and sketches from the 1960s and
Branca. A Spirited Italian Icon Branca. A Spirited Italian Icon Новинка

Branca. A Spirited Italian Icon

Ever since it was founded in 1845, the Fratelli Branca Distillerie company has maintained a solid foothold in both domestic and international markets. Its unmistakable, bitter-tasting liqueur quickly became legendary with its combination of herbs and roots sourced from all over the world. The pioneering secret recipe, which is left to brew in oak barrels for over a year, soon made history under the name Fernet-Branca. Today the company continues to have its base in Milan, but exports its entire range worldwide thanks to a string of winning advertising campaigns, some of which have entered design and poster history in over a century of creative publicity. This book covers 170 years of the company's life through a richly illustrated historical account that documents the continued rise of the brand, and includes many of the more successful advertising campaigns, offering a handsome collector's album of historical coverage and archive material, including reproductions of poster-art and sketches from the 1960s and
Joseph M. Brown The Mountain Campaigns in Georgia Joseph M. Brown The Mountain Campaigns in Georgia Новинка

Joseph M. Brown The Mountain Campaigns in Georgia

The Mountain Campaigns in Georgia is an unchanged, high-quality reprint of the original edition of 1886.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres.As a publisher we focus on the preservation of historical literature.Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Joseph Palmer Blessington The campaigns of Walker.s Texas division: containing a complete record of the campaigns in Texas, Louisiana and Arkansas . Joseph Palmer Blessington The campaigns of Walker.s Texas division: containing a complete record of the campaigns in Texas, Louisiana and Arkansas . Новинка

Joseph Palmer Blessington The campaigns of Walker.s Texas division: containing a complete record of the campaigns in Texas, Louisiana and Arkansas .

Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Неустановленный автор Rules of the Organization under DARIO. Notion and Implications Неустановленный автор Rules of the Organization under DARIO. Notion and Implications Новинка

Неустановленный автор Rules of the Organization under DARIO. Notion and Implications

Seminar paper from the year 2014 in the subject Law - European and International Law, Intellectual Properties, grade: 4,5, University of Fribourg, language: English, abstract: International organizations are created by a treaty between at least two subjects of international law, mostly States. These confer rights and obligations to international organizations, which they have to fulfil them with their own organs. Two decisive elements materialize during the founding process of an international organization. The first one is of international nature, namely the treaty between the founding States, because they agree on the international plain. Treaties between States are always of international nature, Art. 2 I lit. a VCLT. The second one may be of internal or international nature, or both, namely the constitution instruments of an international organization. Which alternative is the right one remains unclear and thus is the subject of this paper. The latter derives from the former, whereby they both form the constituent instruments of international organizations. Since the International Law Commission (ILC) published the Draft Articles on the responsibility of international organizations (DARIO), containing rules when an international organization is responsible for a committed international wrongful act by them, the constituent instruments of international organizations are also referred to as the "rules of the organization". DARIO is the daughter of Responsibility of ...
Banastre Tarleton A history of the campaigns of 1780 and 1781 in the southern provinces of North America Banastre Tarleton A history of the campaigns of 1780 and 1781 in the southern provinces of North America Новинка

Banastre Tarleton A history of the campaigns of 1780 and 1781 in the southern provinces of North America

Эта книга — репринт оригинального издания (издательство "London : Printed for T. Cadell ...", 1787 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.A history of the campaigns of 1780 and 1781 in the southern provinces of North America.
Syeda Jhuma, Sarwar Hossain International and National Discourse of Business and Children.s Rights. Bangladesh Perspective Syeda Jhuma, Sarwar Hossain International and National Discourse of Business and Children.s Rights. Bangladesh Perspective Новинка

Syeda Jhuma, Sarwar Hossain International and National Discourse of Business and Children.s Rights. Bangladesh Perspective

Seminar paper from the year 2014 in the subject Politics - International Politics - General and Theories, , language: English, abstract: The idea of business and human rights is an emerging concept of international law. Human rights are greatly influenced, positively or negatively, by the business activities of transnational corporations, industries and business enterprises. Consequently, business and children's rights are comparatively new and evolving agenda in international human rights law. Children's rights both as right holders and stakeholders have been affected by business activities. This article focuses on two basic questions. Firstly: how business activities affect the rights of children, especially child labourer's rights in the context of Bangladesh; and secondly: whether the laws and regulations of domestic and international law is sufficient to redress the violation of children's rights. The article's premise is to find what should be the role of different actors in connection to the rights of children affected by the activities of business. The article concentrates on the United Nations Guiding Principles on Business and Human rights, the UNICEF Global Compact and Save the Children "Children's rights and Business Principles known as CRB Principles" (May-2012) and the Committee on the Rights of the Child General Comment no.16 which deals with the obligations of states in relation to business and children's rights, Convention ...
C. W. Robinson Wellington.s Campaigns. Volume 1-The Peninsular War 1808-14, Including Moore.s Campaigns, the Tactics, Terrain, Commanders . Armies Assessed C. W. Robinson Wellington.s Campaigns. Volume 1-The Peninsular War 1808-14, Including Moore.s Campaigns, the Tactics, Terrain, Commanders . Armies Assessed Новинка

C. W. Robinson Wellington.s Campaigns. Volume 1-The Peninsular War 1808-14, Including Moore.s Campaigns, the Tactics, Terrain, Commanders . Armies Assessed

A Leonaur Original—never before available in this formThe Duke of Wellington is widely regarded as one of the finest British generals, and there are many books about his most famous campaigns during the Peninsular War in Portugal and Spain against Napoleon’s French army. Accounts of Wellington’s victory in 1815 at Waterloo, which brought about the final downfall of the emperor are, if anything, more numerous, such is the interest in the great captains who faced each other in the most renowned battle in world history. Leonaur has published many histories and personal accounts of those who fought in these campaigns, and although our two linked volumes by C. W. Robinson concern Wellington in the Peninsular War and Waterloo campaign respectively, they are quite different to most other books on the subject. In these books, originally intended for military students, and now of equal value to war-gamers, the campaigns are described from the perspective of the tactical choices and options open to the antagonists. The potential consequences, and the outcomes which may have arisen, had the choices that were made been from these other options are also discussed. These books therefore provide fascinating insights into the business of command, set against campaigns that are familiar and of abiding interest to military history students. Each volume contains maps and illustrations that did not appear in the texts when originally published in different form.Leonaur editions are newly typeset...
Stefano Battain Overcoming access barriers to paediatric healthcare services Stefano Battain Overcoming access barriers to paediatric healthcare services Новинка

Stefano Battain Overcoming access barriers to paediatric healthcare services

Master's Thesis from the year 2008 in the subject Politics - International Politics - Topic: Development Politics, grade: Merit, University of Birmingham (International Develpment Department), course: Poverty Reduction and Development Management, language: English, abstract: In the last sixty years international institutions explicitly recognised the primary role of healthcare for people's well being. In 1948, the United Nation in the Universal Declaration of Human Right declared that all the human beings are equal and that childhood and motherhood should be especially protected. In 1978, the World Health Organisation and UNICEF with the declaration of Alma Ata jointly confirmed that health is a fundamental human right. More recently the United Nations included in the Millennium Development Goals the goal to drastically reduce under five mortality. Despite the official documents, in Sub Saharian Africa 157 children every thousand births still die before reaching the age of five years old. Access to healthcare is the key to improve children's healthcare but also to alleviate part of women's daily burden. The NGO Emergency provides free healthcare also in Sierra Leone, where the rate of under five mortality is of 288/1000.This research is a qualitative study mainly based on primary data collected during a three weeks fieldwork in Sierra Leone. It explores the factors preventing or discouraging women from accessing the paediatric service provided by Emergency in ...
Kerstin Holz Shock advertising. Are consumer responses affected by culture. A case study on Benetton campaigns under Oliviero Toscani examining German and English responses Kerstin Holz Shock advertising. Are consumer responses affected by culture. A case study on Benetton campaigns under Oliviero Toscani examining German and English responses Новинка

Kerstin Holz Shock advertising. Are consumer responses affected by culture. A case study on Benetton campaigns under Oliviero Toscani examining German and English responses

Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: First class, University of Birmingham, 55 entries in the bibliography, language: English, comment: This thesis analyses the impact of culture on the perception of advertising. I chose to compare and contrast English and German repsonses to Benetton campaigns under Toscani. The research process included secondary research as well as primary research. Primary research consisted of focus groups in both countries as well as questionnaires. Chi-square anlaysis was used as one method of analysing the gather data next to content analysis. , abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by cultureThe aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton's financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures ex...
Tom Pocock Fighting General. The Public and Private Campaigns of General Sir Walter Walker Tom Pocock Fighting General. The Public and Private Campaigns of General Sir Walter Walker Новинка

Tom Pocock Fighting General. The Public and Private Campaigns of General Sir Walter Walker

The public & private campaigns of General Sir Walter Walker. Born into a family with a long tradition of service in India, Walker has until his last, most spectacular appointments, seen all his service east of the Red Sea. Burma, Malaya and Indonesia. As a pioneer of jungle warfare and a brilliantly successful battalion and brigade commander he had no equal in his field.
Daniel Evans International Affairs and Intelligence Studies Primer Daniel Evans International Affairs and Intelligence Studies Primer Новинка

Daniel Evans International Affairs and Intelligence Studies Primer

This book touches on International Relations Theory, International Organizations, The Study of the Factors of Peace, Foundations of Peace, International Political Economy, Comparative Political Systems, International Law, International Political Systems, Strategic Intelligence, Intelligence Operations and Reports, Counterintelligence and HUMINT Operations, Criminal Intelligence Analysis, Analytics for Intelligence Analysis and other areas. This is a primer for International Affairs and Intelligence Studies.
D.B. Rea Sketches from Hampton.s cavalry, embracing the principal exploits of the cavalry in the campaigns of 1862 and 1863 D.B. Rea Sketches from Hampton.s cavalry, embracing the principal exploits of the cavalry in the campaigns of 1862 and 1863 Новинка

D.B. Rea Sketches from Hampton.s cavalry, embracing the principal exploits of the cavalry in the campaigns of 1862 and 1863

Эта книга — репринт оригинального издания (издательство "Columbia, S.C., South Carolinian steam press", 1864 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Sketches from Hampton's cavalry, embracing the principal exploits of the cavalry in the campaigns of 1862 and 1863.
Charles Alexander Gordon Through Three Victorian Campaigns. Experiences of a Regimental Surgeon During the Gwalior War, Campaigns in West Africa . the Indian Mutiny Charles Alexander Gordon Through Three Victorian Campaigns. Experiences of a Regimental Surgeon During the Gwalior War, Campaigns in West Africa . the Indian Mutiny Новинка

Charles Alexander Gordon Through Three Victorian Campaigns. Experiences of a Regimental Surgeon During the Gwalior War, Campaigns in West Africa . the Indian Mutiny

Through the Queen Empress's WarsGordon had a long military career. Indeed he became Surgeon General and this book has been extracted from his autobiography-'Recollections of Thirty-Nine Years in the Army'. Although his later carer took him on several interesting military missions as an observer including the Franco-Prussian War, the Leonaur editors have elected to concentrate this account of an actively involved British officer of the Victorian Age around those campaigns where the author found himself in the front line of events. We join Gordon during the early Victorian central Indian campaign of the Gwalior War and several field force expeditions. Service on the coast of Guinea is followed by the bloody days of the Indian Mutiny before service with the Azimghur Field Force. For those interested in the campaigns-particularly within the sub-continent-of the early to mid Victorian period this is an interesting eyewitness account by a military medical man.
D. Fleck Справочник по международному гуманитарному праву D. Fleck Справочник по международному гуманитарному праву Новинка

D. Fleck Справочник по международному гуманитарному праву

This second edition of this work sets out a comprehensive and analytical manual of international humanitarian law, accompanied by case analysis and extensive explanatory commentary by a team of distinguished and internationally renowned experts. Topics examined include the historical development, legal basis, and scope of application of international humanitarian law; methods and means of combat; protection of the civilian population, and of the wounded, sick or shipwrecked, and of prisoners of war; the protection of cultural property; the law of neutrality; and the enforcement of international humanitarian law. This edition also incorporates new chapters covering the law of non-international armed conflicts and international peace operations. Highly topical issues including the role of the UN Security Council, the relevance of International Humanitarian Law in peacetime and post-conflict military operations, and war crimes trials in national and international courts are also discussed.2008 год
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Evgeny Nosenko International Currencies. Past, Present, and Future Evgeny Nosenko International Currencies. Past, Present, and Future Новинка

Evgeny Nosenko International Currencies. Past, Present, and Future

Seminar paper from the year 2014 in the subject Economics - Finance, grade: 9 out of 10, , course: International Financial Markets, language: English, abstract: The paper examines the history of international currencies, provides an analysis of the current situation: demonstrates the purpose of international currencies, its types and usage, gives an overview of costs and benefits of international currencies. Modern alternative currencies are discussed alongside the possible future of international currencies.
Andreas Sofroniou International Law, Global Relations, World Powers Andreas Sofroniou International Law, Global Relations, World Powers Новинка

Andreas Sofroniou International Law, Global Relations, World Powers

International law, sometimes called the law of nations, has evolved over the last 400 years. The three major sources of international law according to Article 38 of the Statute of the International Court of Justice are: international conventions or treaties; international customs; and the general principles of law as recognized by civilized nations.The Permanent Court of Arbitration was established by the Hague Conferences of 1899 and 1907, and the Permanent Court of International Justice was set up in 1921 and succeeded in 1946 by the International Court of Justice. Since World War II international organizations such as the UN and its related bodies have contributed to the expansion and increased scope of international law to include political and strategic affairs, economic, social, communications, and environmental matters. By the 1990s international law had shown its durability and flexibility by expanding to cover new areas of world relations, and its efficacy through the machinery of the UN.
Cornelia Navari Guide to the English School in International Studies Cornelia Navari Guide to the English School in International Studies Новинка

Cornelia Navari Guide to the English School in International Studies

Bringing together the latest scholarship from a global group of expert contributors, this guide offers a comprehensive examination of the English School approach to the study of international relations. Explains the major ideas of the British Committee on International Relations, including the idea of and institutions connected to an international society, the emerging notion of world society, and order within international relations Describes the English School’s methods of analyzing themes, trends, and dilemmas Focuses on the historical and geographical expansion of international society, and particularly on the effects of colonization and imperialism Serves as an essential reference for students, researchers, and academics in international relations
C. W. Robinson Wellington's Campaigns. Volume 2-The Waterloo Campaign, 1815, the Tactics, Terrain, Commanders & Armies Assessed C. W. Robinson Wellington's Campaigns. Volume 2-The Waterloo Campaign, 1815, the Tactics, Terrain, Commanders & Armies Assessed Новинка

C. W. Robinson Wellington's Campaigns. Volume 2-The Waterloo Campaign, 1815, the Tactics, Terrain, Commanders & Armies Assessed

A Leonaur Original—never before available in this formThe Duke of Wellington is widely regarded as one of the finest British generals, and there are many books about his most famous campaigns during the Peninsular War in Portugal and Spain against Napoleon’s French army. Accounts of Wellington’s victory in 1815 at Waterloo, which brought about the final downfall of the emperor are, if anything, more numerous, such is the interest in the great captains who faced each other in the most renowned battle in world history. Leonaur has published many histories and personal accounts of those who fought in these campaigns, and although our two linked volumes by C. W. Robinson concern Wellington in the Peninsular War and Waterloo campaign respectively, they are quite different to most other books on the subject. In these books, originally intended for military students, and now of equal value to war-gamers, the campaigns are described from the perspective of the tactical choices and options open to the antagonists. The potential consequences, and the outcomes which may have arisen, had the choices that were made been from these other options are also discussed. These books therefore provide fascinating insights into the business of command, set against campaigns that are familiar and of abiding interest to military history students. Each volume contains maps and illustrations that did not appear in the texts when originally published in different form.Leonaur editions are newly typeset...
Media And Voters In Canadian Election Campaigns Media And Voters In Canadian Election Campaigns Новинка

Media And Voters In Canadian Election Campaigns

Taken together, the five studies provide a useful overview of the effectiveness of various forms of campaign communication in informing voters. Much of the material presented here is not readily available elsewhere.
Advertising Now. Online (+DVD) Advertising Now. Online (+DVD) Новинка

Advertising Now. Online (+DVD)

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
Oliver Holmes The International Criminal Court and problems of state sovereignty Oliver Holmes The International Criminal Court and problems of state sovereignty Новинка

Oliver Holmes The International Criminal Court and problems of state sovereignty

Scientific Essay from the year 2008 in the subject Law - Criminal process, Criminology, Law Enforcement, grade: 2:1, University of Leeds, course: Political Science, language: English, abstract: It is the argument of this dissertation that the International Criminal Court is an appropriate tool for the enforcement of international criminal law and embodies a shifting notion of state sovereignty. Historically, both multilateral and unilateral attempts to enforce international criminal law have been progressive but not wholly successful. The International Criminal Court is rooted in customary law and addresses the failures of past attempts. The Court's opposition has illustrated problems of state sovereignty, which in turn exemplifies how the International Criminal Court embodies a shifting notion of state sovereignty. The sources used are the existing academic literature, interviews, international statute, magazines, and newspaper articles.
P. R. Kalidhass Conflict of Norms in a Fragmented International Legal System. A Critical Analysis P. R. Kalidhass Conflict of Norms in a Fragmented International Legal System. A Critical Analysis Новинка

P. R. Kalidhass Conflict of Norms in a Fragmented International Legal System. A Critical Analysis

Master's Thesis from the year 2010 in the subject Politics - International Politics - Topic: Public International Law and Human Rights, grade: A plus, Jawaharlal Nehru University , course: Master of Philosophy (M.Phil.), language: English, abstract: From the beginning of the twenty-first century the international community started addressing the issue of fragmentation of international law. In 2000, the International Law Commission (ILC) decided to include the topic "[r]isks ensuing from the fragmentation of international law" into its long-term programme of work. This initiative raises some basic questions: is international law a fragmented system? If it is so, what is the problem with the fragmentation? and how can the problem be resolved? This dissertation mainly revolves around these three major issues. It assumes that today's fragmented international law is part of historical evolution or process.In contemporary times, the term 'fragmentation' is commonly used to refer to the slicing up of international law 'into regional or functional regimes that cater for special audiences with special interests and ethos'. The most notable functional regimes are international trade law, environmental law, human rights law, humanitarian law, law of the sea and so on - when there is a collision between these regimes - than the conflict of norms becomes an unavoidable consequence - because each regime seeks favorable treatment towards its own. The absence ...
Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Новинка

Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Eric Wagobera Jnr Regional Integration. Contribution or hindrance to evolution. Eric Wagobera Jnr Regional Integration. Contribution or hindrance to evolution. Новинка

Eric Wagobera Jnr Regional Integration. Contribution or hindrance to evolution.

Seminar paper from the year 2016 in the subject Politics - International Politics - Topic: International Organisations, grade: 4, Mount Kenya University (Department of Social Sciences), course: Master of Arts in International Relations & Diplomacy, language: English, abstract: International relations is a branch of political science that studies the relations between nations and their foreign policies. Like all scientific studies, international relations can be best understood by the aid of theories. The theorization of international relations emerged during the interwar period with liberalists calling for a collective security system to replace the balance of power policy which was being fronted by the realists. Since the turn of the 20th century when interstate relations intensified, it has always been hard to talk about international relations without making a reference to the three grand theories; realism, Marxism, and liberalism. This paper will therefore present and evaluate these three main theories.These theories have extensively been used by different scholars to explain and predict interstate behaviours in the international system. International relations theories are also described as a set of ideas that explain the nature of the international system while predicting the outcomes from actions by major players in international relations. These theories reflect what transpires in international relations and this implies that their concepts reflect what happens on...
Abbas Raja Faisal The Curious Case of Polio Eradication in Pakistan Abbas Raja Faisal The Curious Case of Polio Eradication in Pakistan Новинка

Abbas Raja Faisal The Curious Case of Polio Eradication in Pakistan

This book is a study that empirically examines the performance of the polio vaccine administering staff during the campaign days. It further determines their significance, level of proficiency as well as their effectiveness. The study employed the overt observation technique on the operational planning of and the execution by the polio campaign teams. Besides, paired and detailed interviews of the lower and higher tier vaccine administering staff, from the donor as well as the government side, were conducted. Additionally, group discussion of the polio campaign area in-charges was carried out. Major findings of the study are the absence of a formal staff induction system, lack of training of polio campaign teams; their insufficient remuneration packages and also inordinate delay in its disbursement; and inconsistent social mobilization campaigns. Lastly, the study recommends institutionalized induction of staff and their training; commensurate incentive structure with a smooth disbursement system; and consistent social mobilization campaigns in collaboration with the donor/international partner agencies.
Boudewijn Mohr A Destiny in the Making. From Wall Street to Unicef in Africa Boudewijn Mohr A Destiny in the Making. From Wall Street to Unicef in Africa Новинка

Boudewijn Mohr A Destiny in the Making. From Wall Street to Unicef in Africa

When the Wall Street banker takes the side of the indebted developing countries in his feature articles reviewing the impact of the global sovereign debt crisis of the 1980s in the Dutch daily NRC-Handelsblad, it is time to leave banking. He is attracted to Unicef’s vision and goal of Health for All and its tireless pursuit of structural economic adjustment programmes with a human face. In Africa, Boudewijn Mohr jumps into Unicef’s hands-on work in the field. He spearheads the clearing of landmines in Unicef project areas in Mozambique, and engages with children throughout his travels on the continent. Thus he can be found playing football with former child soldiers in Monrovia; touring Nouakchott with street children who show him the tricks of pick pocketing; or gate crashing a diamond mine that exploits child labour near Kenema in the rebel-infested east of Sierra Leone. His stories are both an adventure and the search of fulfilment but at the same time a call to all those who want to do more and are uncertain of what the world holds.Part of the proceeds of this book are going to 'Hands-Up Foundation', a British charity working with Syrian doctors and nurses in Syria under harsh circumstances.
Захарова Л.И. International Sports Law: Textbook Захарова Л.И. International Sports Law: Textbook Новинка

Захарова Л.И. International Sports Law: Textbook

The Textbook was prepared in accordance with the Federal State Educational Standard for Higher Education as applied to specialisation 40.03.01 "Jurisprudence" (Bachelor (degree) qualification) and the syllabus of the academic discipline "International Sports Law", approved by the International Law Department of the Kutafin Moscow State Law University in January 2017. The Textbook consists of 17 chapters. They correspond to the themes of the syllabus of the academic discipline. In its General part, the history, object, subjects, sources, special principles of international sports law, the process of regulation of international sports relations at the universal level within the framework of the United Nations, its specialised agencies and programs, at the regional level within the Council of Europe and the European Union, at the bilateral level are considered. The Author makes a corresponding distinction with the object, subjects, sources, special principles of lex sportiva, a set of corporate norms elaborated by the International Olympic Committee, the International Paraiympic Committee, international and national sports federations. Special attention is paid to the study of ways of resolving sports disputes through arbitration and appeal proceedings in the Court of Arbitration for Sport (CAS), by means of judicial proceedings in the European Court of Human Rights (ECtHR) and the Court of Justice of the European Union (CJEU). The Special Part of the Textbook identifies problem...
Yilkal Hassabe International Custom as a Source of International Criminal Law Yilkal Hassabe International Custom as a Source of International Criminal Law Новинка

Yilkal Hassabe International Custom as a Source of International Criminal Law

International customary law is said to be the father of international law. Accordingly, international crimes are also assumed to evolve out of international customs. Even some international crimes are assumed to have jus cogens status from which no derogation is allowed. At the other angle, however, there is the principle of legality in the criminal law regime which requires strict time reference from which retroactive application of criminal laws is prohibited, precise provisions clearly putting prohibited acts, written provisions to refer such prohibited acts etc. Yet international customary law does not have the capacity to create international crimes fulfilling all these features of the principle of legality. On the other, the principle of legality is the principle which is accepted almost by all states of the world. Therefore, it is impossible for the international customary law to create international crimes duly accepted.
J. W. Fortescue Sir John Fortescue.s The Hard Learned Lesson. the British Army . the Campaigns in Flanders . the Netherlands against the French 1792-99 J. W. Fortescue Sir John Fortescue.s The Hard Learned Lesson. the British Army . the Campaigns in Flanders . the Netherlands against the French 1792-99 Новинка

J. W. Fortescue Sir John Fortescue.s The Hard Learned Lesson. the British Army . the Campaigns in Flanders . the Netherlands against the French 1792-99

Two disastrous campaigns against the rising tide of Revolution.Among British Army historians the reputation of Sir John Fortescue stands virtually without equal. His comprehensive fourteen volume history is a work of unparalleled achievement in its field. Fortescue combines thorough source material research with insightful academic observation of the conduct of the campaigns he describes and of the decisions, errors and strategic and tactical options of their principal protagonists. The Leonaur editors have carefully selected passages from Fortescue's magnum opus to create a series of books, each focusing on a specific war or campaign.The bloody birth of revolutionary France heralded a period of conflict and instability which would hold Europe in its grip for decades. The ideology, which was central to the principals of revolution, demanded that its influence be spread abroad. This inevitably meant war with the nations for whom the regicide of Louis XVI was a terrible portent of potential futures. Driven by ideals, rather than military practicalities of any kind, the army of Revolutionary France could and should have been defeated quickly. France's opponents were, however, burdened with procrastination and mismanagement. While the disarray of the British and their allies increased, France gathered resources, gaining confidence and ability, until it became a formidable foe. In later years Wellington would claim that the campaigns in the Low Countries taught the British...
Contemporary Issues on Public International and Comparative Law. Essays in Honor of Professor Dr. Christian Nwachukwu Okeke Contemporary Issues on Public International and Comparative Law. Essays in Honor of Professor Dr. Christian Nwachukwu Okeke Новинка

Contemporary Issues on Public International and Comparative Law. Essays in Honor of Professor Dr. Christian Nwachukwu Okeke

The book explores the broad range of legal, personal, social, political and historical foundations of international law. The book is a collective effort of qualified authors- law school deans and professors, national and international court judges, young and old international law scholars and government lawyers from varying legal cultures across the oceans of the world, representing diverse legal philosophical and corresponding practices bringing their stories to life, telling tales helpful for those well-acquainted with the issues. Although one book of Liber Amicorum cannot address all the important issues in the vast arena of international law, these essays provide a rich and lucid understanding of issues of modern public international and comparative law. The beauty of the book lies in the fact that the issues discussed in the compendium by the diverse authors though familiar to comparatists, are given perspectives different from the usual Euro-American centrist standpoint that dominated the current writings in international law. The collected essays will be found most useful as an informative tool in the discovery of progressive development of international law as well as in the study of comparative legal systems." ***The legal essays contained in this treatise on various important issues of public international and comparative law are interesting, well researched, and written from multi-disciplinary perspectives by very well-qualified legal scholars from different ba...
Захарова Лариса Ивановна International Sports Law. Textbook For Bachelor Students Захарова Лариса Ивановна International Sports Law. Textbook For Bachelor Students Новинка

Захарова Лариса Ивановна International Sports Law. Textbook For Bachelor Students

The Textbook was prepared in accordance with the Federal State Educational Standard for Higher Education as applied to specialisation 40.03.01 "Jurisprudence" (Bachelor (degree) qualification) and the syllabus of the academic discipline "International Sports Law", approved by the International Law Department of the Kutafin Moscow State Law University in January 2017. The Textbook consists of 17 chapters. They correspond to the themes of the syllabus of the academic discipline. In its General part, the history, object, subjects, sources, special principles of international sports law, the process of regulation of international sports relations at the universal level within the framework of the United Nations, its specialised agencies and programs, at the regional level within the Council of Europe and the European Union, at the bilateral level are considered. The Author makes a corresponding distinction with the object, subjects, sources, special principles of lex sportiva, a set of corporate norms elaborated by the International Olympic Committee, the International Paraiympic Committee, international and national sports federations. Special attention is paid to the study of ways of resolving sports disputes through arbitration and appeal proceedings in the Court of Arbitration for Sport (CAS), by means of judicial proceedings in the European Court of Human Rights (ECtHR) and the Court of Justice of the European Union (CJEU). The Special Part of the Textbook identifies problem areas that require additional efforts to implement international legal and corporate regulations: the use of doping in sport, violence and hooligan behaviour of spectators and fans, environmental protection when organising international sports competitions, economic crimes and discrimination in international sports, protection of property rights with regard to television and radio broadcasts of international sports competitions, the use of Olympic symbols, countering threats to a healthy lifestyle. International instruments and acts of the Russian legislation are as of May 2018. The Textbook will be of interest for Bachelor students of law, lecturers of higher education institutions, practicing lawyers, staff members of organizations of the Olympic and Paraiympic movements, as well as for all those whose academic interests and practical activities are connected with international law, sports law and lex sportiva.
Gleig George Robert The campaigns of the British army at Washington and New Orleans, 1814-1815 microform Gleig George Robert The campaigns of the British army at Washington and New Orleans, 1814-1815 microform Новинка

Gleig George Robert The campaigns of the British army at Washington and New Orleans, 1814-1815 microform

Эта книга — репринт оригинального издания (издательство "London : J. Murray", 1879 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.The campaigns of the British army at Washington and New Orleans, 1814-1815 microform
Robert Lewis Dabney Life and campaigns of Lieut.-Gen. Thomas J. Jackson, (Stonewall Jackson) Robert Lewis Dabney Life and campaigns of Lieut.-Gen. Thomas J. Jackson, (Stonewall Jackson) Новинка

Robert Lewis Dabney Life and campaigns of Lieut.-Gen. Thomas J. Jackson, (Stonewall Jackson)

Эта книга — репринт оригинального издания (издательство "New York : Blelock & Co. ; Richmond, Va. ; Philadelphia, Pa. : National Pub. Co., Scrymgeour, Whitcomb & Co.)", 1866 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Life and campaigns of Lieut.-Gen. Thomas J. Jackson, (Stonewall Jackson)
Theresia Schnell The Emergence of the GATT - What do realists and neoliberal institutionalists say. Theresia Schnell The Emergence of the GATT - What do realists and neoliberal institutionalists say. Новинка

Theresia Schnell The Emergence of the GATT - What do realists and neoliberal institutionalists say.

Master's Thesis from the year 2004 in the subject Politics - International Politics - General and Theories, grade: 2,0 (B), University of Heidelberg (Institute for Politcal Science), course: International Cooperation and Organisations, 24 entries in the bibliography, language: English, abstract: IntroductionThe emergence of the General Agreement on Tariffs and Trade (GATT) in 1947 marked a substantial turning point in the American trade policy from protectionism to free trade. High tariff barriers and the absence of free trade were seen as one of the main reasons for the Great Depression in the 1920s. To prevent such international economic crisis in the future the United States of America pushed forward negotiations about international economic cooperation that led to the GATT. Until today the imitation of the GATT, the WTO, is - together with the International Monetary Fund and the World Bank - the most important international economic cooperation.Cooperation between states only comes into being if certain requirements are fulfilled. The different theories of international relations aim to explain under which circumstances such international cooperation emerges. Thereby each of these theories is based on different assumptions, i.e. about state behavior or the shape of the international system. The central research question of this paper is how good these assumptions of different theories fit the reality.The objective is therefore to test if and how theories of internatio...
Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

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Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
William Thomas. Massey The desert campaigns,by W.T. Massey, official correspondent of London newspapers William Thomas. Massey The desert campaigns,by W.T. Massey, official correspondent of London newspapers Новинка

William Thomas. Massey The desert campaigns,by W.T. Massey, official correspondent of London newspapers

Эта книга — репринт оригинального издания (издательство "New York,London,G. P. Putnam's Sons,1918."), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.The desert campaigns,by W.T. Massey, official correspondent of London newspapers with the Egyptian Expeditionary Force. With illustrations from drawings by James McBey, official artist with the Egyptian Expeditionary Force.
Hillard George Stillman Life and campaigns of George B. McClellan, major-general U.S. army Hillard George Stillman Life and campaigns of George B. McClellan, major-general U.S. army Новинка

Hillard George Stillman Life and campaigns of George B. McClellan, major-general U.S. army

Эта книга — репринт оригинального издания (издательство "Philadelphia : J.B. Lippincott & Co.", 1864 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Life and campaigns of George B. McClellan, major-general U.S. Army
U. S. Grant Illustrated life, campaigns and public services of Lieut. General Grant With a full history of his life, campaigns, and battles, and his orders, reports, and the President in relation to them U. S. Grant Illustrated life, campaigns and public services of Lieut. General Grant With a full history of his life, campaigns, and battles, and his orders, reports, and the President in relation to them Новинка

U. S. Grant Illustrated life, campaigns and public services of Lieut. General Grant With a full history of his life, campaigns, and battles, and his orders, reports, and the President in relation to them

Эта книга — репринт оригинального издания, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.
Henry Ford The International Jew. The World's Foremost Problem Henry Ford The International Jew. The World's Foremost Problem Новинка

Henry Ford The International Jew. The World's Foremost Problem

Reprint of 1920 EditionThis book is a reprint of the first and most important volume of The International Jew. The International Jew is a four volume set of booklets or pamphlets originally published and distributed in the early 1920s by Henry Ford in his newspaper, the Dearborn Independent.The first volume of the series, The International Jew, The World's Foremost Problem is published herein. It is a compilation consisting of The Protocols of the Elders of Zion as the main and most important source
Ayse Evrensel International Finance For Dummies Ayse Evrensel International Finance For Dummies Новинка

Ayse Evrensel International Finance For Dummies

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Want to get the most out of your International Finance course? Nowadays the value of daily foreign exchange trading is more than one hundred times the value of annual international trade in goods and services. As result of the great importance of international financial transactions, the subject of international finance continues to develop as fast as—or faster than—any other field in economics and finance. International Finance For Dummies sheds light on this increasingly important subject for the growing number of students required to take this course. If you're an undergraduate or MBA student enrolled in an international finance course, this hands-on, friendly guide gives you everything you need to succeed. Plus, it includes up-to-date information on the latest changes to International Finance Reporting Standards, its impact on a company's overall finances, and the various currencies and institutions available worldwide. Serves as an excellent supplement to your international finance texts Provides easy-to-understand explanations of complex material Brings you up-to-speed on the concepts and subject matter you need to know International Finance For Dummies is your ticket to scoring your highest in your international finance course.
James Hadden Washington.s Early Campaigns. the French Post Expedition, Great Meadows and Braddock.s Defeat-including Braddock.s Orderly Books James Hadden Washington.s Early Campaigns. the French Post Expedition, Great Meadows and Braddock.s Defeat-including Braddock.s Orderly Books Новинка

James Hadden Washington.s Early Campaigns. the French Post Expedition, Great Meadows and Braddock.s Defeat-including Braddock.s Orderly Books

Washington's campaigns in British serviceIt is simple to view George Washington as the most famous and successful soldier of the American War of Independence or indeed as the first president of the newly created United States. His military career began, of course, long before these illustrious years of his life. For more than twenty years before the battles that severed North America from Britain, Washington served on campaign and on the battlefield in the service of his fellow colonial settlers and the Crown itself. Then, before and during the French and Indian War, the enemy was the French Army representing its government's bid to lay claim to the New World and its indigenous Indian allies who were ever ready to wage war against those of British origin. Here is an account of Washington's part in the campaigns of his early career culminating in his role in one of the most infamous military disasters of the period under Braddock. To add context to this pivotal action of the French and Indian War, Braddock's own Orderly Books of the period leading up to the battle are appended to this volume.
Kelly Munyao Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK Kelly Munyao Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK Новинка

Kelly Munyao Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK

Research Paper (postgraduate) from the year 2011 in the subject Tourism, grade: A, The University of Liverpool, language: English, abstract: Tourism industry in the United Kingdom is a significant industry that contributes heavily to the economy of the United Kingdom in terms of revenue and employment opportunities. The industry is in fact the second largest foreign exchange earner in the United Kingdom. This is because the country has a host of unique features, culture and tradition of its people that attracts tourists. However, the industry faces a lot of competition from the other countries in Asia and the other continents. The industry therefore is expected to effectively market the tourism products in the country. Advertising campaigns is one of the common methods used by the players in the industry to market the industry. The effectiveness of the advertising campaigns is affected by different factors which need to be incorporated so as to enhance its success. This dissertation collects data from the employees and consumers of the United Kingdom tourism products so as to identify the factors that affect the effectiveness of the tourism advertising campaigns. The Visit Britain agency which an agency in charge of marketing the United Kingdom tourism industry to the entire world and also build a visitor economy is used as the case study. The economic status, the media chosen, technology, the characteristics of the target market and demographics, motivations and attitudes of...
С. Э. Пивоваров, Л. С. Тарасевич, М. А. Рахматов International Management С. Э. Пивоваров, Л. С. Тарасевич, М. А. Рахматов International Management Новинка

С. Э. Пивоваров, Л. С. Тарасевич, М. А. Рахматов International Management

The 4th edition of the International Management textbook covers the basics of international business and explains broad international practice of strategic and operational managerial decision-making in light of the challenges peculiar to Russian economy. The 4th edition features a large new chapter on international tax planning, covers SME’s globalization survival issues, as well as main internationalization trends in the Russian business. The textbook is geared toward students, post-graduates, and the faculties of economic schools and other higher education facilities majoring on management, and can be recommended to wider audience of professionals who deal with international aspects of Russian companies’ business.
Manual of the international list of causes of death based on the second decennial revision by the International Commission, Paris, July 1 to 3, 1909 Manual of the international list of causes of death based on the second decennial revision by the International Commission, Paris, July 1 to 3, 1909 Новинка

Manual of the international list of causes of death based on the second decennial revision by the International Commission, Paris, July 1 to 3, 1909

Эта книга — репринт оригинального издания (издательство "Washington, Govt. Print. Off.", 1918 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Manual of the international list of causes of death based on the second decennial revision by the International Commission, Paris, July 1 to 3, 1909.
Nukila Evanty Indonesia Human Rights and the International Human Rights Regime Nukila Evanty Indonesia Human Rights and the International Human Rights Regime Новинка

Nukila Evanty Indonesia Human Rights and the International Human Rights Regime

The book explains the concept of International human rights regime and the movement of human rights norms which also review the concept of international human rights norms. Indonesia compliance's on human rights covenants under different regime of the Presidents in the stage 1945 to 2007 which is in the scope of international human rights regime which has long been faced human rights development and obstacles is the center of this book discussion.
Friedrich A. Von Hayek Monetary Nationalism and International Stability Friedrich A. Von Hayek Monetary Nationalism and International Stability Новинка

Friedrich A. Von Hayek Monetary Nationalism and International Stability

2012 Reprint of 1937 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This book contains five essays by a young Hayek. Lectures are: "National Monetary Systems; The Function and Mechanism of International Flows of Money; Independent Currencies; International Capita Movements and The Problems of a Really International Standard." Lectures include considerable discussion of the gold standard.
Lekgowe Rockfall Gosego Third Party Intervention at the Icj. Problems and Prospects Lekgowe Rockfall Gosego Third Party Intervention at the Icj. Problems and Prospects Новинка

Lekgowe Rockfall Gosego Third Party Intervention at the Icj. Problems and Prospects

Respect for the rights of third parties in international adjudication is necessary if the ideal of a war-less world is to be realized. Hence, every affected party must be catered for in any international adjudicatory scheme. The term "intervention" in international procedure describes the mode through which a third State participates, for protection of its own interests, in an international proceeding already set in motion at the instance of two or more States2. The Statute and the Rules of the International Court of Justice make provisions for third party intervention.The institution of third party intervention serves a paramount goal. It seeks to safeguard third party rights, thereby, making third parties a part of the process of pacific settlement of international disputes. Nevertheless, the unpalatable truth is that there is nothing satisfactory about the institution of third party intervention at the International Court of Justice. There is need for reform. This book is an excellent reference material for students and practitioners of international law.
Didier Lebert International Specialization Dynamics Didier Lebert International Specialization Dynamics Новинка

Didier Lebert International Specialization Dynamics

8558.25 руб. или Купить в рассрочку!
This book deals with the dynamics of international specializations during the present period of trade globalization. It discusses international trade as a network linking countries, and uses structural techniques to analyze the evolving structure of this network. It offers a new approach to address the economic emergence of countries. Using these structural methods, the book also explains knowledge exchange. Indeed, the structure transformation of the international trade is partly due to an exchange of competencies between regions. Many concrete examples are proposed.
Local Remedies in International Law Local Remedies in International Law Новинка

Local Remedies in International Law

Considers customary international law and the application of the rule to, among others, human rights protection and international organizations.
Peter Barnett-Schuster Fundamentals of International Occupational Health And Safety Law Peter Barnett-Schuster Fundamentals of International Occupational Health And Safety Law Новинка

Peter Barnett-Schuster Fundamentals of International Occupational Health And Safety Law

Fundamentals of International Occupational Health and Safety
Spencer Stoker The Schools and International Understanding Spencer Stoker The Schools and International Understanding Новинка

Spencer Stoker The Schools and International Understanding

This study analyzes the nature, method, and development of the effort to promote international understanding through the schools up to 1930. The author gives the treaty aspects of international educational relations and comprehensive accounts of agencies promoting international understanding. He describes the interchange of students and professors, international student travel, and the location and character of international houses.Originally published in 1933.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
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