internationales jahrbuch kommunikationsdesign 20042005 international yearbook communication design 20042005



Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

3795.93 руб. или Купить в рассрочку!
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Red Dot Design Yearbook 2016/2017. Living Red Dot Design Yearbook 2016/2017. Living Новинка

Red Dot Design Yearbook 2016/2017. Living

Living is a must-have for anyone looking to stay on top of the most current trends in the international product design. The volume focuses the fields of living...
Red Dot Design Yearbook 2016/2017. Enjoying Red Dot Design Yearbook 2016/2017. Enjoying Новинка

Red Dot Design Yearbook 2016/2017. Enjoying

Enjoying is the new fourth volume of the Red Dog Design Yearbook 2016/2017 and visualises products from areas such as bathrooms and spas, vehicles, consumer...
Andreas Schwarz The Handbook of International Crisis Communication Research Andreas Schwarz The Handbook of International Crisis Communication Research Новинка

Andreas Schwarz The Handbook of International Crisis Communication Research

14821.72 руб. или Купить в рассрочку!
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

5583.77 руб. или Купить в рассрочку!
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Haesik Kim Wireless Communications Systems Design Haesik Kim Wireless Communications Systems Design Новинка

Haesik Kim Wireless Communications Systems Design

Wireless Communications Systems Design provides the basic knowledge and methodology for wireless communications design. The book mainly focuses on a broadband wireless communication system based on OFDM/OFDMA system because it is widely used in the modern wireless communication system. It is divided into three parts: wireless communication theory (part I), wireless communication block design (part II), and wireless communication block integration (part III). Written by an expert with various experience in system design (standards, research and development)
Emmitt Stephen Construction Communication Emmitt Stephen Construction Communication Новинка

Emmitt Stephen Construction Communication

6053.35 руб. или Купить в рассрочку!
Communicating the design intent, from initial briefing through the design stage and on to the actual construction is vital to the success of any building project. This book looks at communication across physical, organisational and cultural barriers with a view to improving the design and construction process. The authors investigate communication issues across physical, organisational and cultural barriers and present clear guidance and practical advice.
Ариф Али-Шах,Феррейра Яго,Шрейас Кумар,Паз Рикардо,Андрей Воробьев Quaternity Chess: International Rules / Quaternity Chess: Reglas Internationales / Quaternity Chess: Reglas Internationales / Шахматы Кватернити. Международные правила Ариф Али-Шах,Феррейра Яго,Шрейас Кумар,Паз Рикардо,Андрей Воробьев Quaternity Chess: International Rules / Quaternity Chess: Reglas Internationales / Quaternity Chess: Reglas Internationales / Шахматы Кватернити. Международные правила Новинка

Ариф Али-Шах,Феррейра Яго,Шрейас Кумар,Паз Рикардо,Андрей Воробьев Quaternity Chess: International Rules / Quaternity Chess: Reglas Internationales / Quaternity Chess: Reglas Internationales / Шахматы Кватернити. Международные правила

Книга содержит международные правила игры в шахматы Кватернити. Издание с параллельным текстом на английском, испанском и португальском языках."Афганские шахматы, как я их назвал, или шахматы Кватеринити, как они теперь стали известны, оказались в высшей степени социальной игрой. Команда, вовлеченная в игру, вызывает интенсивное, страстное и радостное соучастие со стороны наблюдателей - это совершенно новый опыт, которого традиционная игра не дает."Ариф Али-Шах
Wolfgang Donsbach The Concise Encyclopedia of Communication Wolfgang Donsbach The Concise Encyclopedia of Communication Новинка

Wolfgang Donsbach The Concise Encyclopedia of Communication

15273.13 руб. или Купить в рассрочку!
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Working. Red Dot Design Yearbook 2015 / 2016 Working. Red Dot Design Yearbook 2015 / 2016 Новинка

Working. Red Dot Design Yearbook 2015 / 2016

The world's most outstanding achievements in product design from the year 2015 to 2016. Presented in the volumes Living, Doing and Working. Living presents products...
English for International Tourism: Intermediate: Audio CD (аудиокурс на 2 CD) English for International Tourism: Intermediate: Audio CD (аудиокурс на 2 CD) Новинка

English for International Tourism: Intermediate: Audio CD (аудиокурс на 2 CD)

English for International Tourism is the first multi-level series designed specifically for the hotel and tourism industry! This course focuses on the grammar, vocabulary, and skills needed for professional communication in this fast-paced industry.
Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Новинка

Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication

4342.57 руб. или Купить в рассрочку!
Discusses the challenges of intercultural communication in engineering, technical, and related professional fields Given today's globalized technical and engineering environment, intercultural communication is an essential topic for engineers, other technical professionals, and technical communicators to learn. Engineering programs, in particular, need to think about how to address the ABET requirement for students to develop global competence and communication skills. This book will help readers learn what intercultural communication is like in the workplace—which is an important first step in gaining intercultural competence. Through narratives based on the real experiences of working professionals, Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication covers a range of design, development, research, and documentation projects—offering an authentic picture of today's international workplace. Narrative contributors present firsthand experience and perspectives on the complexities and challenges of working with multicultural team members, international vendors, and diverse customers; additional suggested readings and discussion questions provide students with information on relevant cultural factors and invite them to think deeply and critically about the narratives. This collection of narratives: Responds to the need for updated firsthand information in intercultural communication and will help us prepare workplace professionals Covers various topics such as designing e-commerce websites, localizing technical documentation, and translating workplace safety materials Provides hands-on studies of intercultural professional communication in the workplace Is targeted toward institutions that train engineers for technical communication tasks in diverse sociocultural environments Presents contributions from a diverse group of professionals Recommends additional material for further pursuit A book unlike any other in its field, Negotiating Cultural Encounters is ideal for all engineering and technical communication professionals seeking to better communicate their ideas and thoughts in the multicultural workplaces of the world.
Lydi Smaini RF Analog Impairments Modeling for Communication Systems Simulation. Application to OFDM-based Transceivers Lydi Smaini RF Analog Impairments Modeling for Communication Systems Simulation. Application to OFDM-based Transceivers Новинка

Lydi Smaini RF Analog Impairments Modeling for Communication Systems Simulation. Application to OFDM-based Transceivers

9934.76 руб. или Купить в рассрочку!
With the growing complexity of personal mobile communication systems demanding higher data-rates and high levels of integration using low-cost CMOS technology, overall system performance has become more sensitive to RF analog front-end impairments. Designing integrated transceivers requires a thorough understanding of the whole transceiver chain including RF analog front-end and digital baseband. Communication system engineers have to include RF analog imperfections in their simulation benches in order to study and quantify their impact on the system performance. Here the author explores key RF analog impairments in a transceiver and demonstrates how to model their impact from a communication system design view-point. He discusses the design aspects of the front end of transceivers (both receivers and transmitters) and provides the reader with a way to optimize a complex mixed-signal platform by taking into account the characteristics of the RF/analog front-end. Key features of this book include: Practical examples illustrated by system simulation results based on WiFi and mobile WiMAX OFDM transceivers An overview of the digital estimation and compensation of the RF analog impairments such as power amplifier distortion, quadrature imbalance, and carrier and sampling frequency offsets An exposition of the challenges involved in the design of both RF analog circuits and DSP communication circuits in deep submicron CMOS technology MATLAB® codes for RF analog impairments models hosted on the companion website Uniquely the book bridges the gap between RFIC design specification needs and communication systems simulation, offering readers RF analog impairments modeling knowledge and a comprehensive approach to unifying theory and practice in system modelling. It is of great value to communication systems and DSP engineers and graduate students who design communication processing engines, RF/analog systems and IC design engineers involved in the design of communication platforms.
Rob Carter Typographic Design. Form and Communication Rob Carter Typographic Design. Form and Communication Новинка

Rob Carter Typographic Design. Form and Communication

5320.36 руб. или Купить в рассрочку!
Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Steve May The Handbook of Communication and Corporate Social Responsibility Steve May The Handbook of Communication and Corporate Social Responsibility Новинка

Steve May The Handbook of Communication and Corporate Social Responsibility

17401.85 руб. или Купить в рассрочку!
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Pam Brewer Estes International Virtual Teams. Engineering Global Success Pam Brewer Estes International Virtual Teams. Engineering Global Success Новинка

Pam Brewer Estes International Virtual Teams. Engineering Global Success

3795.93 руб. или Купить в рассрочку!
Dr. Brewer presents a complete guide to international virtual team communication with the most up-to-date research developments in the engineering workplace on a global scale, and a problem-solving approach to using and communicating in virtual teams. Presents guidelines heavily based on empirical data Application of virtual team communication guidelines to the field of engineering Provides strategies and sample projects for teaching
Red Dot Design Yearbook 2016/2017. Working Red Dot Design Yearbook 2016/2017. Working Новинка

Red Dot Design Yearbook 2016/2017. Working

Working presents products from work and technology oriented fields such as offices, heating and air conditioning, industry and crafts, life science and...
Deutschland Internationales Familienrechtsverfahrensgesetz IntFamRVG Deutschland Internationales Familienrechtsverfahrensgesetz IntFamRVG Новинка

Deutschland Internationales Familienrechtsverfahrensgesetz IntFamRVG

IntFamRVG Ausfertigungsdatum: 26.01.2005 Vollzitat: "Internationales Familienrechtsverfahrensgesetz vom 26. Januar 2005 (BGBl. I S. 162), das zuletzt durch Artikel 7 des Gesetzes vom 23. Mai 2011 (BGBl. I S. 898) geändert worden ist". Stand: Zuletzt geändert durch Art. 7 G v. 23.5.2011 I 898
Typographic Design: Form and Communication Typographic Design: Form and Communication Новинка

Typographic Design: Form and Communication

Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: - Letterforms, syntax, and legibility - Communication and the typographic message - Evolution and technology of typography - Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact...
Wolfram Jäger Mauerwerk Kalender 2016. Baustoffe, Sanierung, Eurocode-Praxis Wolfram Jäger Mauerwerk Kalender 2016. Baustoffe, Sanierung, Eurocode-Praxis Новинка

Wolfram Jäger Mauerwerk Kalender 2016. Baustoffe, Sanierung, Eurocode-Praxis

13680.2 руб. или Купить в рассрочку!
The Masonry Yearbook 2016 is mainly concerned with the subjects of building materials, refurbishment, and the Eurocodes in practice. In addition, current articles explain questions such as shear design and reliability analysis.
Silvio Waisbord The Handbook of Global Health Communication Silvio Waisbord The Handbook of Global Health Communication Новинка

Silvio Waisbord The Handbook of Global Health Communication

4328.11 руб. или Купить в рассрочку!
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Jahrbuch der Schiffahrt 1961 Jahrbuch der Schiffahrt 1961 Новинка

Jahrbuch der Schiffahrt 1961

Обзорная экскурсия по международному морскому и внутреннему судоходству. На немецком языке
Konrad Bergmeister Design of Fastenings for Use in Concrete. The CEN/TS 1992-4 Provisions Konrad Bergmeister Design of Fastenings for Use in Concrete. The CEN/TS 1992-4 Provisions Новинка

Konrad Bergmeister Design of Fastenings for Use in Concrete. The CEN/TS 1992-4 Provisions

The European pre-standard CEN/TS 1992-4 for the design of fastenings by means of headed studs, anchor channels as well as post-installed mechanical and chemical anchors is ready for use. The background and interpretation of the provisions related to the determination of actions and resistances based on limit state design, durability, fire resistance, fatigue and earthquake actions as required by CEN/TS 1992 are described in detail. Selected chapters from the German concrete yearbook are now being published in the new English «Beton-Kalender Series» for the benefit of an international audience. Since it was founded in 1906, the Ernst & Sohn «Beton-Kalender» has been supporting developments in reinforced and prestressed concrete. The aim was to publish a yearbook to reflect progress in «ferro-concrete» structures until – as the book's first editor, Fritz von Emperger (1862-1942), expressed it – the «tempestuous development» in this form of construction came to an end. However, the «Beton-Kalender» quickly became the chosen work of reference for civil and structural engineers, and apart from the years 1945-1950 has been published annually ever since.
Art-Expo: Internationales Kunstjahrbuch Art-Expo: Internationales Kunstjahrbuch Новинка

Art-Expo: Internationales Kunstjahrbuch

Международный Ежегодник Искусств/Издательство: ABC Verlag
Konrad Bergmeister Beton-Kalender 2012. Schwerpunkte - Infrastrukturbau, Befestigungstechnik, Eurocode 2 Konrad Bergmeister Beton-Kalender 2012. Schwerpunkte - Infrastrukturbau, Befestigungstechnik, Eurocode 2 Новинка

Konrad Bergmeister Beton-Kalender 2012. Schwerpunkte - Infrastrukturbau, Befestigungstechnik, Eurocode 2

Structures for infrastructure projects involving road and rail are being built locally, regionally and internationally – the Concrete Yearbook provides the necessary know-how for design and planning. Also: Fastenings, EC2 with NA and comments.
Red Dot Design Yearbook 2016/2017. Doing Red Dot Design Yearbook 2016/2017. Doing Новинка

Red Dot Design Yearbook 2016/2017. Doing

Doing showcases products from activity and lifestyle oriented areas such as garden, leisure, sport and games, babies and children, fashion, lifestyle and...
Deutscher Bühnenverein Deutsches Buhnen-Jahrbuch. VOLUME 12 Deutscher Bühnenverein Deutsches Buhnen-Jahrbuch. VOLUME 12 Новинка

Deutscher Bühnenverein Deutsches Buhnen-Jahrbuch. VOLUME 12

Эта книга — репринт оригинального издания 1901 года, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Deutsches Bühnen-Jahrbuch: Theatergeschichtliches Jahr- Und Adressenbuch, Volume 12
Uncovering Labour in Information Revolutions, 1750-2000 (International Review of Social History Supplements) Uncovering Labour in Information Revolutions, 1750-2000 (International Review of Social History Supplements) Новинка

Uncovering Labour in Information Revolutions, 1750-2000 (International Review of Social History Supplements)

Discussion of the current Information Revolution tends to focus on technological developments in information and communication and overlooks both the human labor involved in the development, maintenance and daily use of information and communication technologies (ICTs), and the consequences of implementing these ICTs. This volume corrects this imbalance by exploring the role, position and divisions of information and communication labor through periods of revolutionary technological change.
B.D. Bühnen-verein Deutsches Buhnen-Jahrbuch. VOLUME 18 B.D. Bühnen-verein Deutsches Buhnen-Jahrbuch. VOLUME 18 Новинка

B.D. Bühnen-verein Deutsches Buhnen-Jahrbuch. VOLUME 18

Эта книга — репринт оригинального издания 1907 года, созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Deutsches Bühnen-Jahrbuch: Theatergeschichtliches Jahr- Und Adressenbuch, Volume 18
International Express: Intermediate: Teacher's Resource Book (+ DVD) International Express: Intermediate: Teacher's Resource Book (+ DVD) Новинка

International Express: Intermediate: Teacher's Resource Book (+ DVD)

This practical course bridges the gap between general English and the professional world of working adults. The syllabus is based on the needs of people in work who use English as an international means of communication. Grammar presented through authentic international contexts, for students to analyze and formulate the rules. Focus on English for socializing, telephoning, and participating in discussions, enabling learners to communicate confidently in work-related situations.
Кира Пригожина Методические рекомендации по работе с электронным интерактивным практикумом International Business Communication Кира Пригожина Методические рекомендации по работе с электронным интерактивным практикумом International Business Communication Новинка

Кира Пригожина Методические рекомендации по работе с электронным интерактивным практикумом International Business Communication

Практикум предназначена для самостоятельной работы студентов, изучающих дисциплину «Иностранный язык». Основная цель практикума – организация эффективной самостоятельной работы студентов по развитию языковых навыков и коммуникативных умений с помощью электронного формата и интерактивных заданий Практикума.
Andrew Martin. Interior Design Review Andrew Martin. Interior Design Review Новинка

Andrew Martin. Interior Design Review

Andrew Martin's trusted annual interiors review is here, celebrating the high art of interior design with the same expert and international eye as ever. From clean-line purity to the ultimate homely hygge, Volume 22 of the Interior Design Review delivers the most renowned, innovative, and exceptional interior design of the past year."My home is my castle". For each of us, home is a retreat, a comfort, and a space we delight in designing to our taste and needs. This year, as every year, teNeues delivers fresh interiors inspiration with the 500-page Interior Design Review from leading design house, Andrew Martin. As well as nominating Designer of the Year - the "Oscar of the Design World" - this trusted book presents leading interior designers around the world and their best work from the past year, spanning a thrilling range of interior aesthetics from opulent to minimalist, urban sophisticate to Scandinavian-inspired hygge. Whatever style you're looking for, Interior Design Review promises a true bounty of ideas. Founded in 1978 by Martin Waller, Andrew Martin International is the seal of distinctive interiors to help you make each space special.The Andrew Martin International Interior Designer of the Year Award celebrates the best of design from all around the world. Designers from all 6 continents take part.
Konrad Bergmeister Concrete Structures for Wind Turbines Konrad Bergmeister Concrete Structures for Wind Turbines Новинка

Konrad Bergmeister Concrete Structures for Wind Turbines

The wind energy industry in Germany has an excellent global standing when it comes to the development and construction of wind turbines. Germany currently represents the world's largest market for wind energy. The ongoing development of ever more powerful wind turbines plus additional requirements for the design and construction of their offshore foundation structures exceeds the actual experiences gained so far in the various disciplines concerned. This book gives a comprehensive overview for planning and structural design analysis of reinforced concrete and pre-stressed concrete wind turbine towers for both, onshore and offshore wind turbines. Wind turbines represent structures subjected to highly dynamic loading patterns. Therefore, for the design of loadbearing structures, fatigue effects – and not just maximum loads – are extremely important, in particular in the connections and joints of concrete and hybrid structures. There multi-axial stress conditions occure which so far are not covered by the design codes. The specific actions, the nonlinear behaviour and modeling for the structural analysis are explained. Design and verification with a focus on fatigue are adressed. The chapter Manufacturing includes hybrid structures, segmental construction of pre-stressed concrete towers and offshore wind turbine foundations. Selected chapters from the German concrete yearbook are now being published in the new English «Beton-Kalender Series» for the benefit of an international audience. Since it was founded in 1906, the Ernst & Sohn «Beton-Kalender» has been supporting developments in reinforced and prestressed concrete. The aim was to publish a yearbook to reflect progress in «ferro-concrete» structures until – as the book's first editor, Fritz von Emperger (1862-1942), expressed it – the «tempestuous development» in this form of construction came to an end. However, the «Beton-Kalender» quickly became the chosen work of reference for civil and structural engineers, and apart from the years 1945-1950 has been published annually ever since.
Tzi-Dar Chiueh Baseband Receiver Design for Wireless MIMO-OFDM Communications Tzi-Dar Chiueh Baseband Receiver Design for Wireless MIMO-OFDM Communications Новинка

Tzi-Dar Chiueh Baseband Receiver Design for Wireless MIMO-OFDM Communications

14973.15 руб. или Купить в рассрочку!
The Second Edition of OFDM Baseband Receiver Design for Wirless Communications, this book expands on the earlier edition with enhanced coverage of MIMO techniques, additional baseband algorithms, and more IC design examples. The authors cover the full range of OFDM technology, from theories and algorithms to architectures and circuits. The book gives a concise yet comprehensive look at digital communication fundamentals before explaining signal processing algorithms in receivers. The authors give detailed treatment of hardware issues – from architecture to IC implementation. Links OFDM and MIMO theory with hardware implementation Enables the reader to transfer communication received concepts into hardware; design wireless receivers with acceptable implemntation loss; achieve low-power designs Covers the latest standards, such as DVB-T2, WiMax, LTE and LTE-A Includes more baseband algorithms, like soft-decoding algorithms such as BCJR and SOVA Expanded treatment of channel models, detection algorithms and MIMO techniques Features concrete design examples of WiMAX systems and cognitive radio apllications Companion website with lecture slides for instructors Based on materials developed for a course in digital communication IC design, this book is ideal for graduate students and researchers in VLSI design, wireless communications, and communications signal processing. Practicing engineers working on algorithms or hardware for wireless communications devices will also find this to be a key reference.
Craig Carroll E. The Handbook of Communication and Corporate Reputation Craig Carroll E. The Handbook of Communication and Corporate Reputation Новинка

Craig Carroll E. The Handbook of Communication and Corporate Reputation

4420.19 руб. или Купить в рассрочку!
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Richard Wagner Jahrbuch. Zweiter band Richard Wagner Jahrbuch. Zweiter band Новинка

Richard Wagner Jahrbuch. Zweiter band

Berlin, 1907 год. Hermann paetel.Типографский переплет. Сохранность удовл. Не подлежит вывозу за пределы Российской Федерации.
Behzad Razavi Design of Integrated Circuits for Optical Communications Behzad Razavi Design of Integrated Circuits for Optical Communications Новинка

Behzad Razavi Design of Integrated Circuits for Optical Communications

10245.22 руб. или Купить в рассрочку!
The only book on integrated circuits for optical communications that fully covers High-Speed IOs, PLLs, CDRs, and transceiver design including optical communication The increasing demand for high-speed transport of data has revitalized optical communications, leading to extensive work on high-speed device and circuit design. With the proliferation of the Internet and the rise in the speed of microprocessors and memories, the transport of data continues to be the bottleneck, motivating work on faster communication channels. Design of Integrated Circuits for Optical Communications, Second Edition deals with the design of high-speed integrated circuits for optical communication transceivers. Building upon a detailed understanding of optical devices, the book describes the analysis and design of critical building blocks, such as transimpedance and limiting amplifiers, laser drivers, phase-locked loops, oscillators, clock and data recovery circuits, and multiplexers. The Second Edition of this bestselling textbook has been fully updated with: A tutorial treatment of broadband circuits for both students and engineers New and unique information dealing with clock and data recovery circuits and multiplexers A chapter dedicated to burst-mode optical communications A detailed study of new circuit developments for optical transceivers An examination of recent implementations in CMOS technology This text is ideal for senior graduate students and engineers involved in high-speed circuit design for optical communications, as well as the more general field of wireline communications.
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3416.62 руб. или Купить в рассрочку!
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Новинка

Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives

3795.93 руб. или Купить в рассрочку!
A collection of case studies from nonwestern countries that offers an analysis of the significant role culture plays in crisis communication Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news outlets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises. Authoritative, insightful, and instructive, this important resource: Analyzes how nonwestern cultures respond to crises Covers the role of culture in crisis communication in recent news events Includes contributions from 18 international authors who provide insight on nonwestern culture and crisis communication Written for communication professionals, academics, and students, Culture and Crisis Communication presents an insightful introduction to the topic of culture and crisis communication and then delves into illustrative case studies that explore intra-cultural and trans-boundary crisis communication.
George Kizer Digital Microwave Communication. Engineering Point-to-Point Microwave Systems George Kizer Digital Microwave Communication. Engineering Point-to-Point Microwave Systems Новинка

George Kizer Digital Microwave Communication. Engineering Point-to-Point Microwave Systems

11397.16 руб. или Купить в рассрочку!
The first book to cover all engineering aspects of microwave communication path design for the digital age Fixed point-to-point microwave systems provide moderate-capacity digital transmission between well-defined locations. Most popular in situations where fiber optics or satellite communication is impractical, it is commonly used for cellular or PCS site interconnectivity where digital connectivity is needed but not economically available from other sources, and in private networks where reliability is most important. Until now, no book has adequately treated all engineering aspects of microwave communications in the digital age. This important new work provides readers with the depth of knowledge necessary for all the system engineering details associated with fixed point-to-point microwave radio path design: the why, what, and how of microwave transmission; design objectives; engineering methodologies; and design philosophy (in the bid, design, and acceptance phase of the project). Written in an easily accessible format, Digital Microwave Communication features an appendix of specialized engineering details and formulas, and offers up chapter coverage of: A Brief History of Microwave Radio Microwave Radio Overview System Components Hypothetical Reference Circuits Multipath Fading Rain Fading Reflections and Obstructions Network Reliability Calculations Regulation of Microwave Radio Networks Radio Network Performance Objectives Designing and Operating Microwave Systems Antennas Radio Diversity Ducting and Obstruction Fading Digital Receiver Interference Path Performance Calculations Digital Microwave Communication: Engineering Point-to-Point Microwave Systems will be of great interest to engineers and managers who specify, design, or evaluate fixed point-to-point microwave systems associated with communications systems and equipment manufacturers, independent and university research organizations, government agencies, telecommunications services, and other users.
Morley Simon The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design Morley Simon The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design Новинка

Morley Simon The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design

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This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers. Offers a much-requested new resource that fills a gap in the academic market Tailored specifically to the needs of international students in art, design, and media Color-coded key words and phrases for quick reference Includes sections on study skills, academic expectations in Western institutions, methodologies, and important theorists An ideal handbook for curators and gallery staff everywhere for whom English is a non-native language
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6840.46 руб. или Купить в рассрочку!
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Wang Zhaocheng Millimeter Wave Communication Systems Wang Zhaocheng Millimeter Wave Communication Systems Новинка

Wang Zhaocheng Millimeter Wave Communication Systems

9469.06 руб. или Купить в рассрочку!
The aim of this book is to present the modern design and analysis principles of millimeter-wave communication system for wireless devices and to give postgraduates and system professionals the design insights and challenges when integrating millimeter wave personal communication system. Millimeter wave communication system are going to play key roles in modern gigabit wireless communication area as millimeter-wave industrial standards from IEEE, European Computer Manufacturing Association (ECMA) and Wireless High Definition (Wireless HD) Group, are on their way to the market. The book will review up-to-date research results and utilize numerous design and analysis for the whole system covering from Millimeter wave frontend to digital signal processing in order to address major topics in a high speed wireless system. This book emphasizes the importance and the requirements of high-gain antennas, low power transceiver, adaptive equalizer/modulation, channeling coding and adaptive multi-user detection for gigabit wireless communications. In addition, the book will include the updated research literature and patents in the topics of transceivers, antennas, MIMO, channel capacity, coding, equalizer, Modem and multi-user detection. Finally the application of these antennas will be discussed in light of different forthcoming wireless standards at V-band and E-band.
Mid-Century Modern: Icons of Design Mid-Century Modern: Icons of Design Новинка

Mid-Century Modern: Icons of Design

Mid-Century Modern remains one of the most popular, collectable, and dynamic styles of international design. This gift book features original illustrations of iconic...
Andrew Martin: Interior Design Review Vol. 22 Andrew Martin: Interior Design Review Vol. 22 Новинка

Andrew Martin: Interior Design Review Vol. 22

Andrew Martin's trusted annual interiors review is here, celebrating the high art of interior design with the same expert and international eye as ever. From...
Yacht Design Yacht Design Новинка

Yacht Design

Showcases life on board some of the world's most luxurious yachts Inspiring and breathtaking Vripack is the winner of the 46th international design and innovation...
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6985.38 руб. или Купить в рассрочку!
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Joerg Schmitz Leading in English. How to Confidently Communicate and Inspire Others in the International Workplace Joerg Schmitz Leading in English. How to Confidently Communicate and Inspire Others in the International Workplace Новинка

Joerg Schmitz Leading in English. How to Confidently Communicate and Inspire Others in the International Workplace

1940.38 руб. или Купить в рассрочку!
A Guide for English communication amongst international professionals Leading in English provides a valuable resource for more effective international business communication. Whether you're a non-native English speaker working in English every day, or a native speaker working with non-native speakers, this book levels the playing field with a host of insights and tips using real-time examples. Through shared experiences and an engaging narrative, you'll gain confidence as you build the skills you need to communicate more effectively in the workplace. Impart information, relate to coworkers, or just have a friendly chat—this book helps remove uncertainty and streamline interactions. Whether language is a small stumbling block or a large hurdle in your workplace, this book can help you overcome the issues and be happier, more confident, and more effective at your job. Communication is tremendously important in the workplace. When English presents a barrier, removing that obstacle must be priority number one. This book helps you do that, with expert insight, practical tips, and a bit of humor to help shift your perspective. Boost your confidence as a non-native English speaker Work more effectively with coworkers and clients Speak more confidently to an international audience Strengthen your communication skills in all areas In the course of a single work day, you have many one-to-one conversations, several group conversations, and maybe even a presentation or two–wouldn't it be nice to know that you've been heard, understood, and correctly interpreted? English is a tricky language, but there are ways around the issues that tend to trip up non-native speakers. Leading in English shows you how to clear the air and communicate more effectively at any level of English proficiency.
Gray Carol Handbook of Veterinary Communication Skills Gray Carol Handbook of Veterinary Communication Skills Новинка

Gray Carol Handbook of Veterinary Communication Skills

4889.12 руб. или Купить в рассрочку!
This is the first definitive textbook on veterinary communication, written specifically for students and veterinary professionals by a group of international experts. Communication is a core clinical skill, and is now taught as a compulsory part of most veterinary degree courses. Good communication is crucial to the veterinarian-client-patient relationship, to patient health and ultimately to the success of any veterinary business. The book covers all the key areas of communication including: the basic framework for the veterinary consultation; professional, ethical and legal aspects; communication with clients and colleagues; and coping with end-of-life and other difficult situations. It combines the most up-to-date research with a wealth of practical information, such as: Real-life case studies to help you apply your learning to real scenarios Simple step-by-step guidelines showing you how to deal with specific situations Examples of written resources you can use in practice This valuable textbook has been written and edited by a carefully chosen group of specialists, comprising veterinary communication lecturers, veterinary practitioners, training managers and counsellors.
Thomas Grisham W. International Project Management. Leadership in Complex Environments Thomas Grisham W. International Project Management. Leadership in Complex Environments Новинка

Thomas Grisham W. International Project Management. Leadership in Complex Environments

7683.91 руб. или Купить в рассрочку!
The theory, practice, and example projects of international project management A Singaporean corporation builds a manufacturing facility in Cambodia, with a Chinese partner, a Cambodian government agency, and value chain organizations in Germany, Morocco, Vietnam, and Brazil. A Russian charity operates in the Balkans and the Persian Gulf. Pharmaceuticals and food come from ten different countries, physicians are from the EU and Russia, and donations are from Central Asia and the subcontinent. A transnational organization markets through divisions in eighty-two countries. The products are designed in Italy, Sweden, and France, with customization done in each respective country. International projects involve a complex network of cultures, politics, laws, languages, and resources that goes beyond the traditional training and experience of most project managers. International Project Management examines the different dimensions and responsibilities of international projects, and outlines what a project manager must know to lead global projects successfully. It also provides guidelines and examples for the international project management processes. This book explores the professional best practices of international projects, emphasizing the importance of leadership skills and virtual teamwork to successfully navigate an international project. Along with discussions on the process groups, such as initiating, planning, execution, monitoring and controlling, and closing out, this reference is organized according to these knowledge areas: Introduction to international project management Integration management HR management (Diversity & Communications) Scope management Cost and progress management Risk management Time management Customer satisfaction (Quality) Procurement management CPE in the future Integrating the PMBOK® Guide—Fourth Edition, and the ICB, International Project Management provides international project managers, whether experienced or beginners, with the high cross-cultural intelligence, creative communication skills, ability to establish and maintain dependable project management processes, and compelling curiosity to manage international projects successfully. (PMBOK is a registered mark of the Project Management Institute, Inc.)
Andy Bounds The Snowball Effect. Communication Techniques to Make You Unstoppable Andy Bounds The Snowball Effect. Communication Techniques to Make You Unstoppable Новинка

Andy Bounds The Snowball Effect. Communication Techniques to Make You Unstoppable

1290.35 руб. или Купить в рассрочку!
The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you’ll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication. The Snowball Effect explains how to: • Persuade people to say “yes” more quickly, more often • Enjoy your job more – because you’ll be calling the shots for a change • Remove the communication frustrations you feel all too often • Get more done, more quickly – because you’re getting people on your side faster (these techniques have saved people at least one month every year).
Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Новинка

Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks

6826.26 руб. или Купить в рассрочку!
A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. Risk Communication is divided into five self-contained parts: Part I provides background information for understanding the basic theories and practices of risk communication Part II explains how to plan a risk communication effort Part III describes how to put risk communication into action Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success Part V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaigns An ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.
CPM Group The CPM Silver Yearbook 2007 CPM Group The CPM Silver Yearbook 2007 Новинка

CPM Group The CPM Silver Yearbook 2007

9701.91 руб. или Купить в рассрочку!
The CPM Silver Yearbook 2OO7 Investors buy silver as a financial asset. It is seen as a hedge against economic, financial, and political upheaval. Many investors view silver as a companion to gold, while some investors prefer it to gold, due to its more volatile price behavior. In addition to all of these monetary and financial roles, silver is also an industrial commodity critical to photography, high-definition imaging, modern battery technology and electronics, engineering, chemical processes, and more. To truly understand the full range of silver's applications, as well as its sources and the centuries worth of metal held in jewelry, silverware, and bullion form, you need information that only The CPM Silver Yearbook 2007 can provide. CPM Group is the world's premier precious metals and commodities research and consulting company. Now, with The CPM Silver Yearbook 2007, Wall Street's top commodity research firm provides you with authoritative reference data, analysis, and yearly projections for one of the world's most important precious metals. This invaluable resource contains a wealth of information for investors and traders who need to make fully informed investment decisions with regard to this commodity. Topics discussed range from the supply and demand fundamentals of silver to emerging trading and investment opportunities for this commodity. Filled with in-depth insight and proven advice, The CPM Silver Yearbook 2007 contains all the information you need to succeed in this market.
Philippe Maarek J. Campaign Communication and Political Marketing Philippe Maarek J. Campaign Communication and Political Marketing Новинка

Philippe Maarek J. Campaign Communication and Political Marketing

8999.49 руб. или Купить в рассрочку!
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
John Bodel Highways, Byways, and Road Systems in the Pre-Modern World John Bodel Highways, Byways, and Road Systems in the Pre-Modern World Новинка

John Bodel Highways, Byways, and Road Systems in the Pre-Modern World

11853.62 руб. или Купить в рассрочку!
Highways, Byways, and Road Systems in the Pre-Modern World reveals the significance and interconnectedness of early civilizations’ pathways. This international collection of readings providing a description and comparative analysis of several sophisticated systems of transport and communication across pre-modern cultures. Offers a comparative analysis of several sophisticated systems of overland transport and communication networks across pre-modern cultures Addresses the burgeoning interest in connectivity and globalization in ancient history, archaeology, anthropology, and recent work in network analysis Explores the societal, cultural, and religious implications of various transportation networks around the globe Includes contributions from an international team of scholars with expertise on pre-modern India, China, Japan, the Americas, North Africa, Europe, and the Near East Structured to encourage comparative thinking across case studies
Interchange 2 Workbook: English for International Communication Interchange 2 Workbook: English for International Communication Новинка

Interchange 2 Workbook: English for International Communication

Interchange is a multi-level course for adult and young adult learners of English from beginning to high-intermediate level. Designed for low-intermediate learners, Level Two covers a range of contemporary topics using an approach that integrates the teaching of grammar and meaningful communicative practice. Written in American English, Interchange reflects the fact that English is a language of international communication, not limited to any one country, region, or culture. The multi-skills syllabus on which the course is based integrates structural, functional, lexical, phonological, situational, and thematic syllabi. The methodology reflects a communicative approach, with an emphasis on both fluency and accuracy.

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
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