kashmir tourism and media tools



Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success Новинка

Lon Safko The Social Media Bible. Tactics, Tools, and Strategies for Business Success

1937.15 руб. или Купить в рассрочку!
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Allan Williams M. The Wiley Blackwell Companion to Tourism Allan Williams M. The Wiley Blackwell Companion to Tourism Новинка

Allan Williams M. The Wiley Blackwell Companion to Tourism

15273.13 руб. или Купить в рассрочку!
The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism studies across the social sciences Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments Includes 50 newly commissioned essays by leading experts in the social sciences from around the world Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development Sets an agenda for future tourism research and includes a wealth of bibliographic references
Ashley Packard Digital Media Law Ashley Packard Digital Media Law Новинка

Ashley Packard Digital Media Law

6127.73 руб. или Купить в рассрочку!
Covering the latest legal updates and rulings, the second edition of Digital Media Law presents a comprehensive introduction to all the critical issues surrounding media law. Provides a solid foundation in media law Illustrates how digitization and globalization are constantly shifting the legal landscape Utilizes current and relevant examples to illustrate key concepts Revised section on legal research covers how and where to find the law Updated with new rulings relating to corporate political speech, student speech, indecency and Net neutrality, restrictions on libel tourism, cases filed against U.S. information providers, WikiLeaks and shield laws, file sharing, privacy issues, sexting, cyber-stalking, and many others An accompanying website is regularly updated with new rulings, access to slip opinions and other supplementary material.
Peter Scott R. Auditing Social Media. A Governance and Risk Guide Peter Scott R. Auditing Social Media. A Governance and Risk Guide Новинка

Peter Scott R. Auditing Social Media. A Governance and Risk Guide

3230.74 руб. или Купить в рассрочку!
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Sayid Ashraf Shah Sufi Saints of Kashmir. Sufi orders in Kashmir Sayid Ashraf Shah Sufi Saints of Kashmir. Sufi orders in Kashmir Новинка

Sayid Ashraf Shah Sufi Saints of Kashmir. Sufi orders in Kashmir

The book that comprises of three volumes covers a research work of three decades, by way of collection of centuries old handwritten manuscripts mostly in Arabic and Persian languages and getting these translated in to Urdu and now in English.Vol I covers History of Unique way of introduction of Islam in Kashmir, description of fourteen Sufi Orders and those common in Kashmir. Vol. II covers the translation of a 150 year old Persian poetry manuscript that is based on the miraculous acts performed by the saints mentioned therein and Vol. III describes the brief life sketches of these saints and those of their perceptors collected from different available sources.
Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2) Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2) Новинка

Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2)

English for Tourism and Hospitality in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Tourism and...
Scott McLeod What School Leaders Need to Know About Digital Technologies and Social Media Scott McLeod What School Leaders Need to Know About Digital Technologies and Social Media Новинка

Scott McLeod What School Leaders Need to Know About Digital Technologies and Social Media

Facebook, Twitter, Google…today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in the use of these familiar digital tools. If schools are to prepare students for the future, administrators and educators must harness the power of digital technologies and social media. With contributions from authorities on the topic of educational technology, What School Leaders Need to Know About Digital Technologies and Social Media is a compendium of the most useful tools for any education setting. Throughout the book, experts including Will Richardson, Vicki Davis, Sheryl Nussbaum-Beach, Richard Byrne, Joyce Valenza, and many others explain how administrators and teachers can best integrate technology into schools, helping to make sense of the often-confusing world of social media and digital tools. They offer the most current information for the educational use of blogs, wikis and podcasts, online learning, open-source courseware, educational gaming, social networking, online mind mapping, mobile phones, and more, and include examples of these methods currently at work in schools. As the book clearly illustrates, when these tools are combined with thoughtful and deliberate pedagogical practice, it can create a transformative experience for students, educators, and administrators alike. What School Leaders Need to Know About Digital Technologies and Social Media reveals the power of information technology and social networks in the classroom and throughout the education community.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning Новинка

Jane Bozarth Social Media for Trainers. Techniques for Enhancing and Extending Learning

4268.84 руб. или Купить в рассрочку!
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training. PRAISE FOR SOCIAL MEDIA FOR TRAINERS «Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers.» —Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance «… a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes.» —Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning «Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use.» —Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com
Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Новинка

Frank Leistner Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media

3880.76 руб. или Купить в рассрочку!
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.
Joe Murphy Social Media, Sociality, and Survey Research Joe Murphy Social Media, Sociality, and Survey Research Новинка

Joe Murphy Social Media, Sociality, and Survey Research

5696.78 руб. или Купить в рассрочку!
Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a «sociality hierarchy» in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
Beth Kanter Measuring the Networked Nonprofit. Using Data to Change the World Beth Kanter Measuring the Networked Nonprofit. Using Data to Change the World Новинка

Beth Kanter Measuring the Networked Nonprofit. Using Data to Change the World

2260.55 руб. или Купить в рассрочку!
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
English for International Tourism: Intermediate: Audio CD (аудиокурс на 2 CD) English for International Tourism: Intermediate: Audio CD (аудиокурс на 2 CD) Новинка

English for International Tourism: Intermediate: Audio CD (аудиокурс на 2 CD)

English for International Tourism is the first multi-level series designed specifically for the hotel and tourism industry! This course focuses on the grammar, vocabulary, and skills needed for professional communication in this fast-paced industry.
Flash on English for Tourism. Second Edition Flash on English for Tourism. Second Edition Новинка

Flash on English for Tourism. Second Edition

Flash on English for Tourism is specifically designed for students who are studying for a career in the tourism industry. It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills.
Oxford English for Careers: Tourism 1: Student's Book Oxford English for Careers: Tourism 1: Student's Book Новинка

Oxford English for Careers: Tourism 1: Student's Book

"Oxford English for Careers" is a new, up-to-date course where you learn what you need to know for a career in tourism. Learn the English you need to do the job; Practise language in real work situations; Learn specialist vocabulary on every page. "Tourism 1" gives you the language, information, and skills you need to start your career: It's my job - real people talk about their work in tourism; Customer care - key interpersonal skills for customer relations; Find out - tourism projects and internet research; Writing bank - practice in writing for tourism; Facts, figures, and quotations all about tourism; Online interactive exercises to revise and recycle language.
Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels Новинка

Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels

1613.75 руб. или Купить в рассрочку!
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
Oxford English for Careers: Tourism 2 Oxford English for Careers: Tourism 2 Новинка

Oxford English for Careers: Tourism 2

Oxford English for Careers is a new, up-to-date course where you learn what you need to know for a career in tourism. - Learn the English you need to do the job - Practise language in real work situations - Learn specialist vocabulary on every page Tourism 2 gives you the language, information, and skills you need to start your career: - It's my job - real people talk about their work in tourism - Customer care - key interpersonal skills for customer relations - Find out - tourism projects and internet research - Writing bank - practice in writing for tourism - Facts, figures, and quotations all about tourism.
Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential Новинка

Nancy Flynn The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

4268.84 руб. или Купить в рассрочку!
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
Naeemah Clark Diversity in U.S. Mass Media Naeemah Clark Diversity in U.S. Mass Media Новинка

Naeemah Clark Diversity in U.S. Mass Media

4176.67 руб. или Купить в рассрочку!
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves. The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described. Diversity in U.S. Mass Media is an important resource that: Offers an understanding of how various social groups are being represented in the mass media Explores how diverse communities inform and intersect with one another Draws on updated studies on the topic and presents original research and observations Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
KASHMIR LOOM Шарф KASHMIR LOOM Шарф Новинка

KASHMIR LOOM Шарф

фланель, бахрома, разноцветный узор
Tom Bunzel Tools of Engagement. Presenting and Training in a World of Social Media Tom Bunzel Tools of Engagement. Presenting and Training in a World of Social Media Новинка

Tom Bunzel Tools of Engagement. Presenting and Training in a World of Social Media

4656.92 руб. или Купить в рассрочку!
PRAISE FOR Tools of Engagement «The main takeaway in this thorough and accessible book is the idea that today's business and educational environments require a mash-up mentality. It takes a constantly changing blend of tools, techniques, and strategies to achieve direct, immediate, and effective communication.» —ROBERT L. LINDSTROM, former editor, Presentations and Multimedia Producer magazines; author, The BusinessWeek Guide to Multimedia Presentations «If ever there were a person to really dive into the trenches and discuss the practical implications of the social media revolution, it's Tom Bunzel.» —RICK ALTMAN, author, Why Most PowerPoint Presentations Suck; president, The Presentation Summit www.BetterPresenting.com «Tom Bunzel has had his pulse on the new social technology and its impact on communication and entertainment and writes about it effectively and with conviction.» —VICTOR HARWOOD, president, Digital Hollywood, Inc. «Clear and cogent. Tom Bunzel's gift is translating what can be dry and difficult material into something that I can learn and use immediately.» —LESLIE LUNDT, M.D., author, You Can Think Like a Psychiatrist and 40 Cases «Takes a topic as dynamic as social media and makes it understandable and relevant.» —JIM ENDICOTT, president, Distinction Communication Inc. www.distinction-services.com «Tools of Engagement is a powerful addition to every presenter and meeting planner's bookshelf.» —JOYCE SCHWARZ, keynote speaker/moderator and author featured on E Entertainment TV, CBS Radio, and other media «Tom Bunzel has been very helpful to my business as we continue to grow into this new media paradigm.» —KIM CALVERT, editorial director, Singular Magazine
Sandra Stewart Graphic Design School. The Principles and Practice of Graphic Design Sandra Stewart Graphic Design School. The Principles and Practice of Graphic Design Новинка

Sandra Stewart Graphic Design School. The Principles and Practice of Graphic Design

4180.28 руб. или Купить в рассрочку!
The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.
English for International Tourism: Intermediate: Workbook with Key (+ CD) English for International Tourism: Intermediate: Workbook with Key (+ CD) Новинка

English for International Tourism: Intermediate: Workbook with Key (+ CD)

English for International Tourism is a three-level series designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.
Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry Новинка

Jennifer Openshaw The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

4850.96 руб. или Купить в рассрочку!
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
English for International Tourism: Upper Intermediate Class (аудиокнига на 2 CD) English for International Tourism: Upper Intermediate Class (аудиокнига на 2 CD) Новинка

English for International Tourism: Upper Intermediate Class (аудиокнига на 2 CD)

English for International Tourism is a three-level series designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.
Andreas Hepp Transcultural Communication Andreas Hepp Transcultural Communication Новинка

Andreas Hepp Transcultural Communication

In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
English for International Tourism: Intermediate Class (аудиокнига на 2 CD) English for International Tourism: Intermediate Class (аудиокнига на 2 CD) Новинка

English for International Tourism: Intermediate Class (аудиокнига на 2 CD)

English for International Tourism is a three-level series designed to meet the English language needs of professionals working in the tourism industry and students of tourism in further education. The course includes authentic material taken from Dorling Kindersley's acclaimed Eyewitness Travel Guides which explore some of the world's top tourist destinations.
Leah Lievrouw Alternative and Activist New Media Leah Lievrouw Alternative and Activist New Media Новинка

Leah Lievrouw Alternative and Activist New Media

5429.19 руб. или Купить в рассрочку!
Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back to, or confront dominant media culture. Today, a lively and contentious cycle of capture, cooptation, and subversion of information, content, and system design marks the relationship between the mainstream ‘center’ and the interactive, participatory ‘edges’ of media culture. Five principal forms of alternative and activist new media projects are introduced, including the characteristics that make them different from more conventional media forms and content. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. Alternative and Activist New Media will be a useful addition to any course on new media and society, and essential for readers interested in new media activism.
Paul Taylor A. Zizek and the Media Paul Taylor A. Zizek and the Media Новинка

Paul Taylor A. Zizek and the Media

4653.04 руб. или Купить в рассрочку!
Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other thinker alive today. His prolific output includes such media friendly content as a TV series (The Pervert's Guide to Cinema) a documentary movie (Zizek!) and a wealth of YouTube clips. A celebrity academic, he walks the media talk. Zizek and the Media provides a systematic and approachable introduction to the main concepts and themes of Zizek's work, and their particular implications for the study of the media. The book: Describes the radical nature of Zizek's media politics Uses Zizekian insights to expose the profound intellectual limitations of conventional approaches to the media Explores the psychoanalytical and philosophical roots of Zizek's work Provides the reader with Zizekian tools to uncover the hidden ideologies of everyday media content; Explains the ultimate seriousness that underlies his numerous jokes. As likely to discuss Homer's Springfield as Ithaca, Zizek is shown to be the ideal guide for today's mediascape.
Brian Dixon Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools Brian Dixon Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools Новинка

Brian Dixon Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

1807.79 руб. или Купить в рассрочку!
How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
Noha Mellor Arab Media. Globalization and Emerging Media Industries Noha Mellor Arab Media. Globalization and Emerging Media Industries Новинка

Noha Mellor Arab Media. Globalization and Emerging Media Industries

5316.75 руб. или Купить в рассрочку!
This book provides a clear and authoritative introduction to the emerging Arab media industries in the context of globalization and its impacts, with a focus on publishing, press, broadcasting, cinema and new media. Through detailed discussions of the regulation and economics of these industries, the authors argue that the political, technological and cultural changes on the global media scene have resulted in the reorganization of the Arab media field. They provide striking examples of this through the particular effects on media policies, media technology and the content and genres developed for the new generation of media consumers. As part of the book's overview of the contemporary characteristics of Arab media, the authors outline the development of the role of modern Arab media from a tool of mobilizing the public to a tool of commercial and symbolic profit. Overall, the volume illustrates how the Arab region represents a unique case where the commercialization and liberalization of selected media industries has gone hand in hand with continuous state intervention and an increasing self censorship. Written for students without prior knowledge of the topic, Arab Media will be essential reading for all interested in the contemporary global media industries.
Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis Новинка

Nicole Matejic Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis

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Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Dafna Lemish Children and Media. A Global Perspective Dafna Lemish Children and Media. A Global Perspective Новинка

Dafna Lemish Children and Media. A Global Perspective

7064.72 руб. или Купить в рассрочку!
Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood. Primer to global issues and core research into children and the media integrating work from around the world Comprehensive integration of work that bridges disciplines, theoretical and research traditions and methods Covers both critical/qualitative and quantitative approaches to the topic
Christer Holloman The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment Christer Holloman The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment Новинка

Christer Holloman The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment

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The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.
Tanya Joosten Social Media for Educators. Strategies and Best Practices Tanya Joosten Social Media for Educators. Strategies and Best Practices Новинка

Tanya Joosten Social Media for Educators. Strategies and Best Practices

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Praise for Social Media for Educators «At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!»—Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide «This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators.»—Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University «Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes.» —Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload «Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits—and considerations—of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take.» —John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance
Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business Новинка

Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business

1807.79 руб. или Купить в рассрочку!
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age Новинка

John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age

1768.98 руб. или Купить в рассрочку!
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
O'Loughlin Ben War and Media O'Loughlin Ben War and Media Новинка

O'Loughlin Ben War and Media

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The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media. War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term «diffused war» and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics. This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.
Negrine Ralph M. European Media Negrine Ralph M. European Media Новинка

Negrine Ralph M. European Media

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European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.
Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Новинка

Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

1616.99 руб. или Купить в рассрочку!
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide Новинка

Beth Kanter 101 Social Media Tactics for Nonprofits. A Field Guide

2583.94 руб. или Купить в рассрочку!
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Новинка

Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

1613.75 руб. или Купить в рассрочку!
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Stephen J. A. Ward Radical Media Ethics. A Global Approach Stephen J. A. Ward Radical Media Ethics. A Global Approach Новинка

Stephen J. A. Ward Radical Media Ethics. A Global Approach

Radical Media Ethics presents a series of innovative ethical principles and guidelines for members of the global online media community. Offers a comprehensive new way to think about media ethics in a new media era Provides guiding principles and values for practising responsible global media ethics Introduces one of the first codes of conduct for a journalism that is global in reach and impact Includes both philosophical considerations and practical elements in its establishment of new media ethics guidelines
Andrew Alexandra Media, Markets, and Morals Andrew Alexandra Media, Markets, and Morals Новинка

Andrew Alexandra Media, Markets, and Morals

7140.44 руб. или Купить в рассрочку!
Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods of media anti-corruption previously developed by authors Spence and Quinn Discloses and clarifies the inherent ethical nature of information and its communication to which the media as providers of information are necessarily committed
Rafael Obregon The Handbook of Development Communication and Social Change Rafael Obregon The Handbook of Development Communication and Social Change Новинка

Rafael Obregon The Handbook of Development Communication and Social Change

15728.87 руб. или Купить в рассрочку!
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
John Armitage Virilio and the Media John Armitage Virilio and the Media Новинка

John Armitage Virilio and the Media

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In books such as The Aesthetics of Disappearance, War and Cinema, The Lost Dimension, and The Vision Machine, Paul Virilio has fundamentally changed how we think about contemporary media culture. Virilio’s examinations of the connections between perception, logistics, the city, and new media technologies comprise some of the most powerful texts within his hypermodern philosophy. Virilio and the Media presents an introduction to Virilio’s important media related ideas, from polar inertia and the accident to the landscape of events, cities of panic, and the instrumental image loop of television. John Armitage positions Virilio’s essential media texts in their theoretical contexts whilst outlining their substantial influence on recent cultural thinking. Consequently, Armitage renders Virilio’s media texts accessible, priming his readers to create individual critical evaluations of Virilio’s writings. The book closes with an annotated and user-friendly Guide to Further Reading and a non-technical Glossary of Virilio’s significant concepts. Virilio’s texts on the media are vital for everyone concerned with contemporary media culture, and Virilio and the Media offers a comprehensive and up to date introduction to the ever expanding range of his critical media and cultural works.
Hoechsmann Michael Media Literacies. A Critical Introduction Hoechsmann Michael Media Literacies. A Critical Introduction Новинка

Hoechsmann Michael Media Literacies. A Critical Introduction

7990.49 руб. или Купить в рассрочку!
Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment. Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources
Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Новинка

Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
P. Fackler Mark World Media Ethics. Cases and Commentary P. Fackler Mark World Media Ethics. Cases and Commentary Новинка

P. Fackler Mark World Media Ethics. Cases and Commentary

5316.75 руб. или Купить в рассрочку!
Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives
Karen Ross The Handbook of Gender, Sex and Media Karen Ross The Handbook of Gender, Sex and Media Новинка

Karen Ross The Handbook of Gender, Sex and Media

17770.02 руб. или Купить в рассрочку!
The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.
Плед Primavelle (170х205 см) Kashmir Плед Primavelle (170х205 см) Kashmir Новинка

Плед Primavelle (170х205 см) Kashmir

Артикул - MGD_122061725-126w, Бренд - Primavelle, Серия - Kashmir, Размеры - 170x205 см, Материал - шерсть мериноса 90%, кашемир 10%, Тип ткани - твил, Цвет - бежевый, коричневый, Тип отделки - бахрома, Упаковка - подарочная, Размер упаковки, мм - 440х350х70
Postcolonial Media Culture in Britain Postcolonial Media Culture in Britain Новинка

Postcolonial Media Culture in Britain

This fascinating text introduces readers to postcolonial theory using the context of British media culture in ethnic minority communities to explain key ideas and debates. Each chapter considers a specific media output and uses a wealth of examples to offer an absorbing insight into postcolonial media for all students of cultural and media studies.
Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online Новинка

Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online

1484.39 руб. или Купить в рассрочку!
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

4653.04 руб. или Купить в рассрочку!
One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Stephen J. A. Ward Global Media Ethics. Problems and Perspectives Stephen J. A. Ward Global Media Ethics. Problems and Perspectives Новинка

Stephen J. A. Ward Global Media Ethics. Problems and Perspectives

8432.67 руб. или Купить в рассрочку!
Global Media Ethics is the first comprehensive cross-cultural exploration of the conceptual and practical issues facing media ethics in a global world. A team of leading journalism experts investigate the impact of major global trends on responsible journalism. The first full-length, truly global textbook on media ethics Explores how current global changes in media promote and inhibit responsible journalism Includes relevant and timely ethical discussions based on major trends in journalism and global media Questions existing frameworks in Media Ethics in light of the impact of global media Contributors are leading experts in global journalism and communication

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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
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