lombard cont to verteb evol – comp morph ofinnerea r in salamand caudataamphibia pr only



C. F. Leyel Herbal Delights - Tisanes, Syrups, Confections, Electuaries, Robs, Juleps, Vinegars, and Conserves C. F. Leyel Herbal Delights - Tisanes, Syrups, Confections, Electuaries, Robs, Juleps, Vinegars, and Conserves Новинка

C. F. Leyel Herbal Delights - Tisanes, Syrups, Confections, Electuaries, Robs, Juleps, Vinegars, and Conserves

“Herbal Delights” is an encyclopaedia of herbs and spices used to make tisanes, syrups confections, electuaries, juleps, vinegars, and conserves. Each herb is described in detail and coupled with information concerning its other names, habitat, parts used in herbalism, and more. This vintage book will appeal to those with an interest in herbs and spices, and it would make for a fantastic addition to culinary collections. Contents include: “Aromatic Tisanes”, “Cordial Herbs”, “Cooling Herbs”, “Refreshing Herbs”, “ Refreshing Herbs—cont.”, “Pot Herbs”, “Spices”, “Spices—cont.”, “Natural Perfumes”, “Cosmetic Herbs”, “Cosmetic Herbs—cont.”, “Witch Hazel”, “Strawberry”, “Quince”, “Lupins”, etc. Many vintage books such as this are increasingly scarce and expensive. It is with this in mind that we are republishing this volume now in an affordable, modern, high-quality edition complete with a specially commissioned new introduction on herbalism.
Kimberly Raye Drop Dead Gorgeous Kimberly Raye Drop Dead Gorgeous Новинка

Kimberly Raye Drop Dead Gorgeous

Dillon Cash used to be the biggest geek in Skull Creek, Texas–until a vampire encounter changed him into a lean, mean sex machine. Now every woman in town wants a piece of the hunky cowboy.Meg Sweeney can't get over her old friend Dillon's transformation. Not only does she want him, but she's also dying to figure out how he did it. Because Meg is a former geek herself. If Dillon can suddenly morph into a stud, who's to say there isn't a sex kitten waiting to be unleashed inside her? She just needs a little instruction….Dillon's never been able to refuse his best pal, Meg, anything…even sex lessons. Little does he guess that one life-changing night in her bed will leave him dying to live again…
Fiona Brand Blade's Lady Fiona Brand Blade's Lady Новинка

Fiona Brand Blade's Lady

ONLY IN HER DREAMS…Her gallant knight was a fantasy–or so Anna Tarrant believed. For years, he had sustained the hunted heiress whenever her nightmarish reality became too much to bear. Now, about to emerge from hiding to claim her fortune, Anna encountered her hero once again–this time, in the flesh…Though her cries for help invaded his sleep, Blade Lombard was never convinced Anna existed until she stood before him: beguilingly beautiful, chillingly imperiled. Driven by a connection he didn't understand, consumed by a need only she could fill, Blade was determined to protect his woman–at any cost…
Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication Новинка

Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication

2324.58 руб. или Купить в рассрочку!
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Ellen James The Rescuer Ellen James The Rescuer Новинка

Ellen James The Rescuer

Type R Men: Rescuers. Restless, reckless…sometimes unsettling.Dr. Alexandra Robbins may have a successful career as a psychologist in Chicago, but she's had a very unsuccessful marriage. Right now, she's in the middle of a messy divorce. What a relief to get away from her soon-to-be ex and head for a small town in Idaho to complete her study on Type R men–"rescuers," men compelled to risk their lives to save others.Colin McIntyre caught Alex's attention when his daring rescue of a young child was shown on TV. He's obviously the ideal candidate for her research. Only, he doesn't like the idea of being a guinea pig. He likes her though. So maybe he'll cooperate just a little.Sounds good to Alex. But the more time she spends with him, the more he fascinates her.Soon Alexandra Robbins isn't just researching the Type R man anymore!
Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses Новинка

Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses

Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.
Anne Peirson-Smith Public Relations in Asia Pacific. Communicating Effectively Across Cultures Anne Peirson-Smith Public Relations in Asia Pacific. Communicating Effectively Across Cultures Новинка

Anne Peirson-Smith Public Relations in Asia Pacific. Communicating Effectively Across Cultures

3104.61 руб. или Купить в рассрочку!
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Alex Singleton The PR Masterclass. How to develop a public relations strategy that works! Alex Singleton The PR Masterclass. How to develop a public relations strategy that works! Новинка

Alex Singleton The PR Masterclass. How to develop a public relations strategy that works!

1807.79 руб. или Купить в рассрочку!
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review
Mark Gardener The Essential R Reference Mark Gardener The Essential R Reference Новинка

Mark Gardener The Essential R Reference

2909.93 руб. или Купить в рассрочку!
An essential library of basic commands you can copy and paste into R The powerful and open-source statistical programming language R is rapidly growing in popularity, but it requires that you type in commands at the keyboard rather than use a mouse, so you have to learn the language of R. But there is a shortcut, and that's where this unique book comes in. A companion book to Visualize This: The FlowingData Guide to Design, Visualization, and Statistics, this practical reference is a library of basic R commands that you can copy and paste into R to perform many types of statistical analyses. Whether you're in technology, science, medicine, business, or engineering, you can quickly turn to your topic in this handy book and find the commands you need. Comprehensive command reference for the R programming language and a companion book to Visualize This: The FlowingData Guide to Design, Visualization, and Statistics Combines elements of a dictionary, glossary, and thesaurus for the R language Provides easy accessibility to the commands you need, by topic, which you can cut and paste into R as needed Covers getting, saving, examining, and manipulating data; statistical test and math; and all the things you can do with graphs Also includes a collection of utilities that you'll find useful Simplify the complex statistical R programming language with The Essential R Reference. .
Joris Meys R For Dummies Joris Meys R For Dummies Новинка

Joris Meys R For Dummies

1939.74 руб. или Купить в рассрочку!
Master the programming language of choice among statisticians and data analysts worldwide Coming to grips with R can be tough, even for seasoned statisticians and data analysts. Enter R For Dummies, the quick, easy way to master all the R you'll ever need. Requiring no prior programming experience and packed with practical examples, easy, step-by-step exercises, and sample code, this extremely accessible guide is the ideal introduction to R for complete beginners. It also covers many concepts that intermediate-level programmers will find extremely useful. Master your R ABCs ? get up to speed in no time with the basics, from installing and configuring R to writing simple scripts and performing simultaneous calculations on many variables Put data in its place ? get to know your way around lists, data frames, and other R data structures while learning to interact with other programs, such as Microsoft Excel Make data dance to your tune ? learn how to reshape and manipulate data, merge data sets, split and combine data, perform calculations on vectors and arrays, and much more Visualize it ? learn to use R's powerful data visualization features to create beautiful and informative graphical presentations of your data Get statistical ? find out how to do simple statistical analysis, summarize your variables, and conduct classic statistical tests, such as t-tests Expand and customize R ? get the lowdown on how to find, install, and make the most of add-on packages created by the global R community for a wide variety of purposes Open the book and find: Help downloading, installing, and configuring R Tips for getting data in and out of R Ways to use data frames and lists to organize data How to manipulate and process data Advice on fitting regression models and ANOVA Helpful hints for working with graphics How to code in R What R mailing lists and forums can do for you
Coelho P. Veronika Decides to Die Coelho P. Veronika Decides to Die Новинка

Coelho P. Veronika Decides to Die

Veronika has everything she could wish for, but she is not happy. Something is lacking, and one morning she decides to die. She takes an overdose, only to wake up in hospital where she realizes she has only days to live. The story follows Veronika...
Helen Myers R. It's News to Her Helen Myers R. It's News to Her Новинка

Helen Myers R. It's News to Her

When anchorwoman Hunter Harding learned her new boss was CEO – and renowned playboy – Cord Rivers, she saw no reason to tell everyone they had a history. After all, maybe this time history won’t repeat itself. But Cord wants to make all Hunter’s dreams come true. If only he can be in them…
Lucy Gordon Husband By Necessity Lucy Gordon Husband By Necessity Новинка

Lucy Gordon Husband By Necessity

At her best friend's wedding, Angie Wendham met the groom's half brother, Bernardo, and fell instantly in love with this gorgeous, brooding Sicilian! Only, he wasn't planning to walk up the aisle himself, events in his past having left Bernardo unwilling to give his heart….In spite of himself, he became close to Angie–and now she was expecting his baby! They needed to marry before Angie's pregnancy showed. Bernardo would be more than a husband by necessity–if only Angie could convince this proud man to trust in love!
Mark Gardener Beginning R. The Statistical Programming Language Mark Gardener Beginning R. The Statistical Programming Language Новинка

Mark Gardener Beginning R. The Statistical Programming Language

2263.13 руб. или Купить в рассрочку!
Conquer the complexities of this open source statistical language R is fast becoming the de facto standard for statistical computing and analysis in science, business, engineering, and related fields. This book examines this complex language using simple statistical examples, showing how R operates in a user-friendly context. Both students and workers in fields that require extensive statistical analysis will find this book helpful as they learn to use R for simple summary statistics, hypothesis testing, creating graphs, regression, and much more. It covers formula notation, complex statistics, manipulating data and extracting components, and rudimentary programming. R, the open source statistical language increasingly used to handle statistics and produces publication-quality graphs, is notoriously complex This book makes R easier to understand through the use of simple statistical examples, teaching the necessary elements in the context in which R is actually used Covers getting started with R and using it for simple summary statistics, hypothesis testing, and graphs Shows how to use R for formula notation, complex statistics, manipulating data, extracting components, and regression Provides beginning programming instruction for those who want to write their own scripts Beginning R offers anyone who needs to perform statistical analysis the information necessary to use R with confidence.
Walter Bagehot Lombard Street- A Description of the Money Market (1882) Walter Bagehot Lombard Street- A Description of the Money Market (1882) Новинка

Walter Bagehot Lombard Street- A Description of the Money Market (1882)

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Kevin Hora Quick Win Public Relations. Answers to Your Top 100 Public Relations Questions Kevin Hora Quick Win Public Relations. Answers to Your Top 100 Public Relations Questions Новинка

Kevin Hora Quick Win Public Relations. Answers to Your Top 100 Public Relations Questions

Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide. The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: • PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. It also shows how PR complements the marketing and human resources functions within your organisation, and the role it plays in enabling you to communicate more effectively with external publics; • Engaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; • Practical PR Skills focuses on ...
Маникюрные щипцы Lombard Cutlery HL 30107 X-care Маникюрные щипцы Lombard Cutlery HL 30107 X-care Новинка

Маникюрные щипцы Lombard Cutlery HL 30107 X-care

Кусачки для кутикул из матовой стали Inox Plus, с одной пружинкой. Профессиональная заточка.
Маникюрные щипцы Lombard Cutlery HL 30105 X-care Маникюрные щипцы Lombard Cutlery HL 30105 X-care Новинка

Маникюрные щипцы Lombard Cutlery HL 30105 X-care

Кусачки для кутикул из матовой стали Inox Plus, с одной пружинкой. Профессиональная заточка.
Маникюрные щипцы Lombard Cutlery 12833 Lexus Маникюрные щипцы Lombard Cutlery 12833 Lexus Новинка

Маникюрные щипцы Lombard Cutlery 12833 Lexus

Кусачки для ногтей, из нержавеющей стали с хромированным покрытием, компактный размер. Одна прожина.
Маникюрные щипцы Lombard Cutlery 10827-9 Lexus Маникюрные щипцы Lombard Cutlery 10827-9 Lexus Новинка

Маникюрные щипцы Lombard Cutlery 10827-9 Lexus

Кусачки для кутикул с хромированным покрытием из нержавеющей стали, с одной пружинкой. Профессиональная заточка
Swindells R. Brother in the Land Swindells R. Brother in the Land Новинка

Swindells R. Brother in the Land

An 'After-the-Bomb' story told by teenage Danny, one of the survivors - one of the unlucky ones. Set in Shipley, an ordinary town in the north of England, this is a powerful portrayal of a world that has broken down. Danny not only has to cope in a world of lawlessness and gang warfare, but he has to protect and look after his little brother, Ben, and a girl called Kim. Is there any hope left for a new world?
Debbi Rawlins The Swinging R Ranch: The Swinging R Ranch / Whose Line Is It Anyway? Debbi Rawlins The Swinging R Ranch: The Swinging R Ranch / Whose Line Is It Anyway? Новинка

Debbi Rawlins The Swinging R Ranch: The Swinging R Ranch / Whose Line Is It Anyway?

The West will never be the same…The Swinging R Ranch by Debbi RawlinsBoston playboy Maxwell Bennett needs cash–fast! So he's thrilled when he inherits a ranch in Nevada…until he discovers that the ranch is actually a brothel and that the «ladies» are all over sixty (the R that's swinging stands for Retiree!). Suddenly, Max has more women than he can handle. But the only one he's interested in is beautiful Abby Cunningham, the town's next mayor. Only she wants nothing to do with The Swinging R. Or its new owner…Whose Line Is It Anyway? by Debbi RawlinsAttorney Taylor Madison is tired of the Boston rat race. She needs to slow down and appreciate the finer things in life. And oh-so-sexy rancher Clint Southwick is definitely fine! So, when they hit it off at Max's wedding, Taylor decides a little fling might be in order…until a mix-up with their cell phones leaves her wondering if Clint is as honest as he seems. But how can she expose the man when she's quickly losing her heart to him?
Роман Масленников How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide Роман Масленников How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide Новинка

Роман Масленников How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide

In what there is a value of PR-officer occupation? What useful things do they do? In what there is a creation of work? In what there is a great mission? In what there is a profit for self-actualization, for clients, for society? At first PR-officers are worried with these questions; clients who have no more money for PR are also worried, besides people who count money are worried as well. Why do we overpay to an organized crowd of bullshitters, if a secretary, any staff advertising manager or a marketer, or at the worst I myself (when there is no work I’d better wag my tongue instead of wasting time) can manage with all that things. Where is fun for those who hire PR-agency? Let’s leave it for those who still hire PR-agency, and will no ramble it on a secretary who is irresponsible for advertising or marketing, or on ourselves. Perhaps we’ll return to it later, perhaps we won’t.
John Nash C. Nonlinear Parameter Optimization Using R Tools John Nash C. Nonlinear Parameter Optimization Using R Tools Новинка

John Nash C. Nonlinear Parameter Optimization Using R Tools

6308.28 руб. или Купить в рассрочку!
Nonlinear Parameter Optimization Using R John C. Nash, Telfer School of Management, University of Ottawa, Canada A systematic and comprehensive treatment of optimization software using R In recent decades, optimization techniques have been streamlined by computational and artificial intelligence methods to analyze more variables, especially under non–linear, multivariable conditions, more quickly than ever before. Optimization is an important tool for decision science and for the analysis of physical systems used in engineering. Nonlinear Parameter Optimization with R explores the principal tools available in R for function minimization, optimization, and nonlinear parameter determination and features numerous examples throughout. Nonlinear Parameter Optimization with R: Provides a comprehensive treatment of optimization techniques Examines optimization problems that arise in statistics and how to solve them using R Enables researchers and practitioners to solve parameter determination problems Presents traditional methods as well as recent developments in R Is supported by an accompanying website featuring R code, examples and datasets Researchers and practitioners who have to solve parameter determination problems who are users of R but are novices in the field optimization or function minimization will benefit from this book. It will also be useful for scientists building and estimating nonlinear models in various fields such as hydrology, sports forecasting, ecology, chemical engineering, pharmaco-kinetics, agriculture, economics and statistics.
David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Новинка

David Meerman Scott Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

1225.67 руб. или Купить в рассрочку!
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Michael Chernick R. An Introduction to Bootstrap Methods with Applications to R Michael Chernick R. An Introduction to Bootstrap Methods with Applications to R Новинка

Michael Chernick R. An Introduction to Bootstrap Methods with Applications to R

8969.18 руб. или Купить в рассрочку!
A comprehensive introduction to bootstrap methods in the R programming environment Bootstrap methods provide a powerful approach to statistical data analysis, as they have more general applications than standard parametric methods. An Introduction to Bootstrap Methods with Applications to R explores the practicality of this approach and successfully utilizes R to illustrate applications for the bootstrap and other resampling methods. This book provides a modern introduction to bootstrap methods for readers who do not have an extensive background in advanced mathematics. Emphasis throughout is on the use of bootstrap methods as an exploratory tool, including its value in variable selection and other modeling environments. The authors begin with a description of bootstrap methods and its relationship to other resampling methods, along with an overview of the wide variety of applications of the approach. Subsequent chapters offer coverage of improved confidence set estimation, estimation of error rates in discriminant analysis, and applications to a wide variety of hypothesis testing and estimation problems, including pharmaceutical, genomics, and economics. To inform readers on the limitations of the method, the book also exhibits counterexamples to the consistency of bootstrap methods. An introduction to R programming provides the needed preparation to work with the numerous exercises and applications presented throughout the book. A related website houses the book's R subroutines, and an extensive listing of references provides resources for further study. Discussing the topic at a remarkably practical and accessible level, An Introduction to Bootstrap Methods with Applications to R is an excellent book for introductory courses on bootstrap and resampling methods at the upper-undergraduate and graduate levels. It also serves as an insightful reference for practitioners working with data in engineering, medicine, and the social sciences who would like to acquire a basic understanding of bootstrap methods.
Csaba Ortutay Molecular Data Analysis Using R Csaba Ortutay Molecular Data Analysis Using R Новинка

Csaba Ortutay Molecular Data Analysis Using R

This book addresses the difficulties experienced by wet lab researchers with the statistical analysis of molecular biology related data. The authors explain how to use R and Bioconductor for the analysis of experimental data in the field of molecular biology. The content is based upon two university courses for bioinformatics and experimental biology students (Biological Data Analysis with R and High-throughput Data Analysis with R). The material is divided into chapters based upon the experimental methods used in the laboratories. Key features include: • Broad appeal–the authors target their material to researchers in several levels, ensuring that the basics are always covered. • First book to explain how to use R and Bioconductor for the analysis of several types of experimental data in the field of molecular biology. • Focuses on R and Bioconductor, which are widely used for data analysis. One great benefit of R and Bioconductor is that there is a vast user community and very active discussion in place, in addition to the practice of sharing codes. Further, R is the platform for implementing new analysis approaches, therefore novel methods are available early for R users.
Bruce Hopkins R. Hopkins' Nonprofit Law Dictionary Bruce Hopkins R. Hopkins' Nonprofit Law Dictionary Новинка

Bruce Hopkins R. Hopkins' Nonprofit Law Dictionary

7600.51 руб. или Купить в рассрочку!
A focused, invaluable guide to nonprofit legal terminology and definitions The Bruce R. Hopkins Nonprofit Law Dictionary is a thorough professional reference for the terminology and definitions surrounding the law of tax-exempt organizations. Author Bruce R. Hopkins, the country's leading expert in nonprofit law, draws upon 45 years of practice to deliver a true dictionary reference for attorneys specializing in nonprofit law and tax law. The book's terminology and definitions are derived from constantly changing statutes, government agency regulations and rulings, court opinions, and government forms and instructions, with citations provided where appropriate. Modeled after a conventional dictionary, this book offers quick navigation to the information of interest, and points you toward the other Hopkins guides that provide more in-depth information should you require it. The devil is in the details, and nowhere is that statement truer than in the legal profession. Incorrect interpretation of a single phrase can cause consequences for both client and attorney, and verbiage may be intentionally vague with unexpectedly broad or narrow definitions. This guide gives you the most commonly accepted interpretations of terminology related specifically to nonprofit law, so you can feel confident in the quality of service you provide to your clients. Stay up to date on the latest in nonprofit law Confirm the accepted definitions of legal terms and phrases Learn where to turn for deeper guidance on specific topics Gain expert insight into obscure and complex definitions Stop spending time wading through textbooks and case law, only to wonder whether or not the information you eventually found applies to nonprofit law in the same way. Focused specifically on the law as it applies to the nonprofit sector, the Bruce R. Hopkins Nonprofit Law Dictionary is an indispensable reference that gives you the information you need quickly and easily.
David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Новинка

David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

1552.31 руб. или Купить в рассрочку!
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Maureen Child Fiancé In Name Only Maureen Child Fiancé In Name Only Новинка

Maureen Child Fiancé In Name Only

Make-believe romance has never felt so real!Bestselling writer Micah Hunter lives a nomadic life. Temporarily settling in a small town for research is outside his comfort zone. Only his tantalizing landlady can lure him from the isolation of his rented mansion. Because Kelly Flynn stirs him as no woman ever has.And she needs his help. To placate her grandmother, Kelly asks Micah to pretend they're engaged. He relishes the chance to be with Kelly…until acting like they're in love begins to feel like more than an act!
Laura Scott The Thanksgiving Target Laura Scott The Thanksgiving Target Новинка

Laura Scott The Thanksgiving Target

Army lieutenant Max Forrester is home on leave, and looking forward to celebrating Thanksgiving with his sister, Melissa. Then he finds her fighting for her life in the hospital. All he wants is to protect his sibling…until another damsel in distress crosses his path. Someone's stalking Tara Carmichael, Melissa's social worker, and the danger she's in is very real.Max knows she needs his help–if only he could find a way to protect both women at once! And Tara and Melissa aren't the only ones in danger when the stalker's true target is revealed.
Pak, Lente, Pham, Palmer Chaos War №1 Pak, Lente, Pham, Palmer Chaos War №1 Новинка

Pak, Lente, Pham, Palmer Chaos War №1

In Nightmare's realm, he muses how Hercules has returned only to go insane with power. He plots to use this to his advantage, only for Amatsu-Mikaboshi, now calling himself the Chaos King, to take him by surprise and tear out his heart. Nightmare pleads with the Chaos King, reasoning that they are practically brothers, thriving in the darkness. Chaos King refuses, stating that even he needs creation to thrive. As he destroys Nightmare's heart, he declares that with his death, creation will return to nothingness.
Juliet Landon The Passionate Pilgrim Juliet Landon The Passionate Pilgrim Новинка

Juliet Landon The Passionate Pilgrim

To bed or to wed?Mistress Merielle St. Martin yearned to visit her orphaned niece in Winchester, and waited anxiously for her guide. When Sir Rhyan Lombard arrived in Canterbury to escort the wealthy young widow, Merielle was enraged. Due to a family contract, Sir Rhyan had to approve her next husband, and he lost no time in telling her that if she wanted anyone–be it lover or husband–it would have to be him! No matter that his kisses stirred her passions beyond measure, Merielle was determined to marry another. But Rhyan could be very persuasive….
Ajay Ohri Python for R Users. A Data Science Approach Ajay Ohri Python for R Users. A Data Science Approach Новинка

Ajay Ohri Python for R Users. A Data Science Approach

5316.75 руб. или Купить в рассрочку!
The definitive guide for statisticians and data scientists who understand the advantages of becoming proficient in both R and Python The first book of its kind, Python for R Users: A Data Science Approach makes it easy for R programmers to code in Python and Python users to program in R. Short on theory and long on actionable analytics, it provides readers with a detailed comparative introduction and overview of both languages and features concise tutorials with command-by-command translations—complete with sample code—of R to Python and Python to R. Following an introduction to both languages, the author cuts to the chase with step-by-step coverage of the full range of pertinent programming features and functions, including data input, data inspection/data quality, data analysis, and data visualization. Statistical modeling, machine learning, and data mining—including supervised and unsupervised data mining methods—are treated in detail, as are time series forecasting, text mining, and natural language processing. • Features a quick-learning format with concise tutorials and actionable analytics • Provides command-by-command translations of R to Python and vice versa • Incorporates Python and R code throughout to make it easier for readers to compare and contrast features in both languages • Offers numerous comparative examples and applications in both programming languages • Designed for use for practitioners and students that know one language and want to learn the other • Supplies slides useful for teaching and learning either software on a companion website Python for R Users: A Data Science Approach is a valuable working resource for computer scientists and data scientists that know R and would like to learn Python or are familiar with Python and want to learn R. It also functions as textbook for students of computer science and statistics. A. Ohri is the founder of Decisionstats.com and currently works as a senior data scientist. He has advised multiple startups in analytics off-shoring, analytics services, and analytics education, as well as using social media to enhance buzz for analytics products. Mr. Ohri's research interests include spreading open source analytics, analyzing social media manipulation with mechanism design, simpler interfaces for cloud computing, investigating climate change and knowledge flows. His other books include R for Business Analytics and R for Cloud Computing.
Jennifer Taylor Playing at Love Jennifer Taylor Playing at Love Новинка

Jennifer Taylor Playing at Love

Two-week fiancée…Louise couldn't believe her good luck in winning a luxury trip to Florida. And meeting hunky tycoon Wyatt Lord had seemed and unexpected bonus. Unfortunately, it soon became clear Wyatt wasn't interested in romance–only business. He wanted Louise but only as a temporary fiancée to secure a deal. Even pretending to be Wyatt's intended bride was tempting–if only Louise could convince him that this was one game he should play for keeps!
Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age Новинка

Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age

2169.35 руб. или Купить в рассрочку!
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Kate Hardy The Italian GP's Bride Kate Hardy The Italian GP's Bride Новинка

Kate Hardy The Italian GP's Bride

Orlando de Luca is the archetypal Italian–smooth, handsome and charming! His dedicated professionalism is only matched by his playboy bachelor ways…until he meets his new colleague, Eleanor Forrest.Ellie is only in Italy to find her family, not to embark on an affair. Yet the chemistry between them is undeniable. So when Ellie becomes a patient herself, she finds that the only person she wants to rely on is the dashing Dr. de Luca.Everyone thinks he's a gorgeous bachelor–really, he's a husband in the making!
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Маникюрные щипцы Lombard Cutlery TB 3105 Lombard Blu Titan

Кусачки для кутикул из нержавеющей стали с титановым покрытием. Две пружинки. Профессиональная заточка. Упакованы в удобный индивидуальный чехол, который можно использовать для дальнейшего хранения инструмента.
The Bourne Betrayal The Bourne Betrayal Новинка

The Bourne Betrayal

Jason Bourne takes a mission to rescue his only friend in the CIA, Martin Lindros, who disappeared in Africa. Tracking the money trail of terrorists buying nuclear material in Odessa, Bourne is alone gathering evidence while trying to stay one step ahead of the terrorists.
Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them Новинка

Peter Shankman Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

2328.46 руб. или Купить в рассрочку!
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
Premier Phoenix-R 305x259 (16:9) (E 295x166/9 MW-PR/W) Premier Phoenix-R 305x259 (16:9) (E 295x166/9 MW-PR/W) Новинка

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Артикул производителя 2575425 Диагональ 158 дюйм. Длина экрана 305 см Высота экрана 259 см Поверхность экрана Matte White
Kunio Takezawa Guidebook to R Graphics Using Microsoft Windows Kunio Takezawa Guidebook to R Graphics Using Microsoft Windows Новинка

Kunio Takezawa Guidebook to R Graphics Using Microsoft Windows

Introduces the graphical capabilities of R to readers new to the software Due to its flexibility and availability, R has become the computing software of choice for statistical computing and generating graphics across various fields of research. Guidebook to R Graphics Using Microsoft® Windows offers a unique presentation of R, guiding new users through its many benefits, including the creation of high-quality graphics. Beginning with getting the program up and running, this book takes readers step by step through the process of creating histograms, boxplots, strip charts, time series graphs, steam-and-leaf displays, scatterplot matrices, and map graphs. In addition, the book presents: Tips for establishing, saving, and printing graphs along with essential base-package plotting functions Interactive R programs for carrying out common tasks such as inputting values, moving data on a natural spline, adjusting three-dimensional graphs, and understanding simple and local linear regression Various external packages for R that help to create more complex graphics like rimage, gplots, ggplot2, tripack, rworldmap, and plotrix packages Throughout the book, concise explanations of key concepts of R graphics assist readers in carrying out the presented procedures, and any coverage of functions is clearly written out and displayed in the text as demos. The discussed techniques are accompanied by a wealth of screenshots and graphics with related R code available on the book's FTP site, and numerous exercises allow readers to test their understanding of the presented material. Guidebook to R Graphics Using Microsoft® Windows is a valuable resource for researchers in the fields of statistics, public health, business, and the life and social sciences who use or would like to learn how to use R to create visual representations of data. The book can also be used as a supplement for courses on statistical analysis at the upper-undergraduate level.
Robert Dobrow P. Introduction to Stochastic Processes with R Robert Dobrow P. Introduction to Stochastic Processes with R Новинка

Robert Dobrow P. Introduction to Stochastic Processes with R

9500.64 руб. или Купить в рассрочку!
An introduction to stochastic processes through the use of R Introduction to Stochastic Processes with R is an accessible and well-balanced presentation of the theory of stochastic processes, with an emphasis on real-world applications of probability theory in the natural and social sciences. The use of simulation, by means of the popular statistical software R, makes theoretical results come alive with practical, hands-on demonstrations. Written by a highly-qualified expert in the field, the author presents numerous examples from a wide array of disciplines, which are used to illustrate concepts and highlight computational and theoretical results. Developing readers’ problem-solving skills and mathematical maturity, Introduction to Stochastic Processes with R features: More than 200 examples and 600 end-of-chapter exercises A tutorial for getting started with R, and appendices that contain review material in probability and matrix algebra Discussions of many timely and stimulating topics including Markov chain Monte Carlo, random walk on graphs, card shuffling, Black–Scholes options pricing, applications in biology and genetics, cryptography, martingales, and stochastic calculus Introductions to mathematics as needed in order to suit readers at many mathematical levels A companion web site that includes relevant data files as well as all R code and scripts used throughout the book Introduction to Stochastic Processes with R is an ideal textbook for an introductory course in stochastic processes. The book is aimed at undergraduate and beginning graduate-level students in the science, technology, engineering, and mathematics disciplines. The book is also an excellent reference for applied mathematicians and statisticians who are interested in a review of the topic.
Алишер Жаббарович Абдалиев Useful and practical tips for life Алишер Жаббарович Абдалиев Useful and practical tips for life Новинка

Алишер Жаббарович Абдалиев Useful and practical tips for life

If we wait until we are perfect, and only then begin to love ourselves we will have wasted our lives. We should start to improve in all aspects – here and now. In this world of change we must be flexible in all areas. One needs to readily change himself and his beliefs in order to improve the quality of his life and his world around him. To achieve that you might like to use these simple and unpretentious advice in this short manual.
Andrea Bolter Her New York Billionaire Andrea Bolter Her New York Billionaire Новинка

Andrea Bolter Her New York Billionaire

His fake fiancée? Artist Holly Motta arrives in New York to make a new start…only to find billionaire Ethan Benton occupying the apartment where she is meant to be staying! But there's another surprise in store… Ethan needs a fake fiancée – fast! – and he wants her to fill the role!But Ethan's got no intention of trusting any woman with his heart. Until he lets beautiful Holly into his world…and discovers she is the only woman he'd really like to make his wife!
Premier Phoenix-R 213x213 (16:9) (E 203x115/9 MW-PR/W) Premier Phoenix-R 213x213 (16:9) (E 203x115/9 MW-PR/W) Новинка

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Артикул производителя 2571530 Диагональ 119 дюйм. Длина экрана 213 см Высота экрана 213 см Поверхность экрана Matte White
Joseph Schmuller Statistical Analysis with R For Dummies Joseph Schmuller Statistical Analysis with R For Dummies Новинка

Joseph Schmuller Statistical Analysis with R For Dummies

1939.74 руб. или Купить в рассрочку!
Understanding the world of R programming and analysis has never been easier Most guides to R, whether books or online, focus on R functions and procedures. But now, thanks to Statistical Analysis with R For Dummies, you have access to a trusted, easy-to-follow guide that focuses on the foundational statistical concepts that R addresses—as well as step-by-step guidance that shows you exactly how to implement them using R programming. People are becoming more aware of R every day as major institutions are adopting it as a standard. Part of its appeal is that it's a free tool that's taking the place of costly statistical software packages that sometimes take an inordinate amount of time to learn. Plus, R enables a user to carry out complex statistical analyses by simply entering a few commands, making sophisticated analyses available and understandable to a wide audience. Statistical Analysis with R For Dummies enables you to perform these analyses and to fully understand their implications and results. Gets you up to speed on the #1 analytics/data science software tool Demonstrates how to easily find, download, and use cutting-edge community-reviewed methods in statistics and predictive modeling Shows you how R offers intel from leading researchers in data science, free of charge Provides information on using R Studio to work with R Get ready to use R to crunch and analyze your data—the fast and easy way!
Alice Meyer How to fondle women’s breasts correctly. Practice, tips and secrets Alice Meyer How to fondle women’s breasts correctly. Practice, tips and secrets Новинка

Alice Meyer How to fondle women’s breasts correctly. Practice, tips and secrets

How to properly caress the breast is a question that worries not only young people, but also experienced men who want to become wonderful lovers in bed. After all, because of inexperience, you can not only hurt your partner, but also offend her so much that she will not invite you to her again…
Куртка KALENJI Куртка Для Бега Мужская Kiprun Evol Куртка KALENJI Куртка Для Бега Мужская Kiprun Evol Новинка

Куртка KALENJI Куртка Для Бега Мужская Kiprun Evol

Для Наши разработчики, занимающиеся бегом, создали эту куртку для Ваших пробежек в холодную погоду. Для температуры 0-10°C. Основной материал : 100.0% Полиэстер Материал плеча : 100.0% Полиамид Вставка : 100.0% Полиэстер Запястье : 82.0% Полиэстер, Запястье : 18.0% Эластан
Bernhard Pfaff Financial Risk Modelling and Portfolio Optimization with R Bernhard Pfaff Financial Risk Modelling and Portfolio Optimization with R Новинка

Bernhard Pfaff Financial Risk Modelling and Portfolio Optimization with R

Financial Risk Modelling and Portfolio Optimization with R, 2nd Edition Bernhard Pfaff, Invesco Global Asset Allocation, Germany A must have text for risk modelling and portfolio optimization using R. This book introduces the latest techniques advocated for measuring financial market risk and portfolio optimization, and provides a plethora of R code examples that enable the reader to replicate the results featured throughout the book. This edition has been extensively revised to include new topics on risk surfaces and probabilistic utility optimization as well as an extended introduction to R language. Financial Risk Modelling and Portfolio Optimization with R: Demonstrates techniques in modelling financial risks and applying portfolio optimization techniques as well as recent advances in the field. Introduces stylized facts, loss function and risk measures, conditional and unconditional modelling of risk; extreme value theory, generalized hyperbolic distribution, volatility modelling and concepts for capturing dependencies. Explores portfolio risk concepts and optimization with risk constraints. Is accompanied by a supporting website featuring examples and case studies in R. Includes updated list of R packages for enabling the reader to replicate the results in the book. Graduate and postgraduate students in finance, economics, risk management as well as practitioners in finance and portfolio optimization will find this book beneficial. It also serves well as an accompanying text in computer-lab classes and is therefore suitable for self-study.
Kinji Mori Concept-Oriented Research and Development in Information Technology Kinji Mori Concept-Oriented Research and Development in Information Technology Новинка

Kinji Mori Concept-Oriented Research and Development in Information Technology

9934.76 руб. или Купить в рассрочку!
A pioneering, concept-oriented research and development approach improves business results in technology-driven industries With contributions from IT, systems, and operations experts from around the globe, this book sets forth a tested and proven, concept-oriented R&D approach that far surpasses the results of conventional R&D. The authors explain how to create a clear concept, then build upon that concept by developing a chain of technologies and target markets in order to create, sustain, and grow successful business operations. Real-world examples and case studies from IBM and Hitachi illustrate how the concept-oriented approach can be applied to IT and other technology-driven industries anywhere in the world. Concept-Oriented Research and Development in Information Technology sheds new light on the complex relationships between concept, technology and market, explaining how all of these elements are enhanced with a concept-oriented R&D approach. Throughout the book, readers will learn a variety of innovative perspectives and methods for concept creation, technology innovation, and market cultivation. Part I, Introduction, makes the case for a paradigm shift in R&D from a conventional approach to a concept-oriented one. Part II, Concept Creation, liffers four perspectives on the application of the concept-oriented approach. Part III, Fusion of Technologies, illustrates the need to fuse technologies to accommodate rapidly changing and unpredictable demands on business infrastructure. Part IV, Glocalization of Technologies, explains why businesses need to diversify globally, yet remain in tune with local markets. Part V, Conclusions and Future Directions, explores the potential of the concept-oriented approach to evolve with the changing needs of business and R&D. Concept-Oriented Research and Development in Information Technology helps students and professionals in IT, engineering, systems, and operations approach R&D in new ways that lead to better technologies and better businesses.
Маникюрные щипцы Lombard Cutlery 10827-5 Lexus Маникюрные щипцы Lombard Cutlery 10827-5 Lexus Новинка

Маникюрные щипцы Lombard Cutlery 10827-5 Lexus

Кусачки для кутикул с хромированным покрытием из нержавеющей стали, с одной пружинкой. Профессиональная заточка.
Маникюрные щипцы Lombard Cutlery 10827-7 Lexus Маникюрные щипцы Lombard Cutlery 10827-7 Lexus Новинка

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Кусачки для кутикул с хромированным покрытием из нержавеющей стали, с одной пружинкой. Профессиональная заточка
Arlene James Glass Slipper Bride Arlene James Glass Slipper Bride Новинка

Arlene James Glass Slipper Bride

VIRGIN BRIDESCelebrate the joys of first love with unforgettable stories by your most beloved authors.CINDERELLA…IN NAME ONLY?It was a fairy tale come true…almost. Charming, courageous Zach Keller had asked poor little Jillian Waltham to be his bride. But his proposal was just a formality. For the sexy bodyguard had promised to protect Jillian with his very life, and the only way to keep her 100% safe was to watch over her day…and night.He vowed never to succumb to his bride's blossoming beauty, to remember their marriage was only make-believe. Yet the tempting virgin in his arms was putting Zach's hands-off policy to the test. Dare he take the ultimate risk and make his glass slipper bride a true-love wife?
Igor Szucs Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News Igor Szucs Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News Новинка

Igor Szucs Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News

Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.

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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
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