marketing in a nutshell key concepts for non specialists



David Herman Basic Elements of Narrative David Herman Basic Elements of Narrative Новинка

David Herman Basic Elements of Narrative

8099.22 руб. или Купить в рассрочку!
Basic Elements of Narrative outlines a way of thinking about what narrative is and how to identify its basic elements across various media, introducing key concepts developed by previous theorists and contributing original ideas to the growing body of scholarship on stories. Includes an overview of recent developments in narrative scholarship Provides an accessible introduction to key concepts in the field Views narrative as a cognitive structure, type of text, and resource for interpersonal communication Uses examples from literature, face to face interaction, graphic novels, and film to explore the core features of narrative Includes a glossary of key terms, full bibliography, and comprehensive index Appropriate for multiple audiences, including students, non-specialists, and experts in the field
David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making Новинка

David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making

4954.92 руб. или Купить в рассрочку!
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
M. Julia B. Felippe Equine Clinical Immunology M. Julia B. Felippe Equine Clinical Immunology Новинка

M. Julia B. Felippe Equine Clinical Immunology

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Equine Clinical Immunology offers comprehensive information on equine immunological disorders. • Provides a complete, equine-specific reference on clinical immunology • Focuses on clinically relevant information for the diagnosis and treatment of horses with immune disorders • Illustrates the concepts discussed using drawings, photographs, and tables • Presents key concepts, clinical assessment information, and treatment approaches in text boxes for ease of use • Offers a practical, clinically oriented approach ideal for equine specialists
Key Concepts in International Business Key Concepts in International Business Новинка

Key Concepts in International Business

"Key Concepts in International Business" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.
Brian Kettell Islamic Finance in a Nutshell. A Guide for Non-Specialists Brian Kettell Islamic Finance in a Nutshell. A Guide for Non-Specialists Новинка

Brian Kettell Islamic Finance in a Nutshell. A Guide for Non-Specialists

The recent turbulence in the global financial markets has drawn attention to an alternative system of financial intermediation: Islamic banking and finance, which has so far remained on the sidelines of the unrest. Islamic Finance in a Nutshell is a quick and easy guide to understanding the fundamentals of Islamic Finance and how the Islamic Financial markets work. Designed as a quick read for practitioners needing to pick up the basics of the industry, it will enable readers to understand the differences Islamic and Western finance. Starting with the rise of Islamic finance, the book highlights the key areas which practitioners need to grasp to understand the marketplace including financial statement analysis, Sharia’a law, making money in the absence of interest and regulation. The book also provides readers with a basic guide to Arab terminology and a guide to the top financial institutions within the Islamic markets. This is an ideal guide for anyone with an interest in how these financial markets work, but who do not want to be bogged down in complex and unnecessary terminology.
Dilyse Nuttall The Textbook of Non-Medical Prescribing Dilyse Nuttall The Textbook of Non-Medical Prescribing Новинка

Dilyse Nuttall The Textbook of Non-Medical Prescribing

3828.74 руб. или Купить в рассрочку!
The Textbook of Non-Medical Prescribing addresses all the key issues relevant to non-medical prescribing, bringing together essential knowledge, key issues, and skills in a single text. This accessible, engaging and comprehensive resource explores the history of non-medical prescribing; prescribing in context; ethical, legal and professional issues in relation to prescribing practice; factors influencing prescribing; effective consultations; essential pharmacology; the role of the multi-disciplinary team; clinical skills; prescribing for specific groups; and the future of nurse prescribing. With case studies throughout, The Textbook of Non-Medical Prescribing is essential reading for all students on non-medical prescribing courses. It is also of use to qualified health professionals, be they prescribers themselves or interested in the concepts of non-medical prescribing.
Key concepts in psychotherapy Key concepts in psychotherapy Новинка

Key concepts in psychotherapy

Предлагаем вашем вниманию книгу Key Concepts in psychoterapyИздательство: Basic books
Richard Christiansen L. Introduction to Petroleum Engineering Richard Christiansen L. Introduction to Petroleum Engineering Новинка

Richard Christiansen L. Introduction to Petroleum Engineering

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Presents key concepts and terminology for a multidisciplinary range of topics in petroleum engineering Places oil and gas production in the global energy context Introduces all of the key concepts that are needed to understand oil and gas production from exploration through abandonment Reviews fundamental terminology and concepts from geology, geophysics, petrophysics, drilling, production and reservoir engineering Includes many worked practical examples within each chapter and exercises at the end of each chapter highlight and reinforce material in the chapter Includes a solutions manual for academic adopters
Philip Kotler Kellogg on Marketing Philip Kotler Kellogg on Marketing Новинка

Philip Kotler Kellogg on Marketing

1872.56 руб. или Купить в рассрочку!
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Dlip Sarwate Indian Caes In B2B Marketing Dlip Sarwate Indian Caes In B2B Marketing Новинка

Dlip Sarwate Indian Caes In B2B Marketing

The Case Study method has been widely accepted as a pedagogy in management schools all over the world. It gives a practical exposure to students and helps them in applying various management tools and techniques to offer possible solutions. Further, Case Analysis of B2B marketing provides a useful means of understanding how strategy and practice in this key area is different from customer-centered marketing. The cases, if taken seriously, can give students exposure to a variety of problems which they can never have in their entire career. The case method brings out the importance of gathering information, analytical skills and most importantly, working in teams. Following this approach, this book has been written to introduce the basic concepts of B2B marketing, explain the features of the Case Method and present cases from industry that illustrate key topics such as marketing planning and strategy formulation, benchmarking, positioning strategy, and individual versus organizational priorities in the larger context of Organizational Behaviour. By presenting a wide variety of cases that cover the spectrum of B2B marketing, this book has been written to address the gap in availability of case studies for students and practitioners.
Jim Sterne Artificial Intelligence for Marketing. Practical Applications Jim Sterne Artificial Intelligence for Marketing. Practical Applications Новинка

Jim Sterne Artificial Intelligence for Marketing. Practical Applications

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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Max Adler A study of Marketing and Online Marketing Tools which improve online success Max Adler A study of Marketing and Online Marketing Tools which improve online success Новинка

Max Adler A study of Marketing and Online Marketing Tools which improve online success

Bachelor Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,6, University of Lincoln (Business and Law), language: English, abstract: AbstractTitle: A study of Marketing and Online Marketing tools which improve online success.PurposeThe objective of this study was to identify and analyse the opportunities of new technologies for companies and how they take benefit of it. The most important online marketing tools were presented in detail to underpin the theoretic concepts of marketing.MethodologyA literature review about marketing and online marketing objectives were carried out. This was used on recent occurrences and developments in the online marketing sector.FindingsOnline marketing is not only important for companies to increase turnover, it is nowadays necessary to stay competitive to survive. Companies which do not implement online marketing in their classical marketing activities have a strong competitive disadvantage in today's environment.Research limitations / implicationsMore insight could be given on how important online marketing is for different industrial sectors. In some sectors a classical customer relationship could be still more important than others, so one has to be cautious with generalisations about how useful online marketing is for each company individually.Practical implicationsSmall and middle-sized companies which still have no idea of how to implement an online marketing c...
Katya Andresen Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes Katya Andresen Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes Новинка

Katya Andresen Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes

1688.12 руб. или Купить в рассрочку!
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising – Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more…http://www.nonprofitmarketingblog.com/
Frank Wilkens International Search Engine Marketing with YouTube Videos Frank Wilkens International Search Engine Marketing with YouTube Videos Новинка

Frank Wilkens International Search Engine Marketing with YouTube Videos

Research Paper (undergraduate) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, University of Applied Sciences Bremerhaven, language: English, abstract: Hardly any online advertising effort becomes as important for entrepreneurship accomplishments as Search Engine Marketing. That's surprising marginally, because Search Engines are the single point of contact for customer investigation and information. On that score SEM is one of the most important tools to generate specifically leads. By the side of all online marketing measures, for example keyword advertising, SEO or SEA, the international SEM with YouTube videos is first and foremost the fastest-growing and by far promising opportunity, to establish qualified leads. In addition country-specific advertising messages are completed with corresponding keywords and well-placed with YouTube videos in local Search Engines, to achieve qualified groups of customers, who are in search of new products or services. Marketing specialists analyze and advance the achieved results simultaneously and adjust their marketing strategies immediately. As a consequence there is a better cost planning, target groups are scaled more precisely and the cost-benefit ratio is a sight better for both B2B and B2C. The obvious questions are: what business motivations give evidence of a fruitful cooperation at the hands of international SEM and YouTube videos? Which contents and key...
Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Новинка

Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment

2000.73 руб. или Купить в рассрочку!
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Mark Boyle Human Geography. A Concise Introduction Mark Boyle Human Geography. A Concise Introduction Новинка

Mark Boyle Human Geography. A Concise Introduction

3149.89 руб. или Купить в рассрочку!
Using the story of the “West and the world” as its backdrop, this book provides for beginning students a clear and concise introduction to Human Geography, including its key concepts, seminal thinkers and their theories, contemporary debates, and celebrated case studies. Introduces and applies the basic concepts of human geography in clear, concise, and engaging prose Explores the significance of the rise, reign, and faltering of the West from around the fifteenth century in the shaping of the key demographic, environmental, social, economic, political, and cultural processes active in the world today Addresses important thinkers, debates, and theories in an accessible manner with a focus on discerning the inherent Western bias in human geographical ideas Incorporates case studies that explore human geographies which are being made in both Western and non Western regions, including Latin America, Africa and Asia. Is written so as to be accessible to students and contains chapter learning objectives, checklists of key ideas, chapter essay questions, zoom in boxes, guidance for further reading and a book glossary. Accompanied by a website at www.wiley.com/go/boyle featuring, for students, tutorial exercises, bonus zoom in boxes, links to further learning resources and biographies of key thinkers, and for instructors, further essay questions, multiple choice exam questions, and ppt lecture slides for each chapter.
Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition Новинка

Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. Part Three focuses on...
Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business Новинка

Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business

2097.02 руб. или Купить в рассрочку!
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
Jeff Goodwin The Social Movements Reader. Cases and Concepts Jeff Goodwin The Social Movements Reader. Cases and Concepts Новинка

Jeff Goodwin The Social Movements Reader. Cases and Concepts

4125.77 руб. или Купить в рассрочку!
Providing a unique blend of cases, concepts, and essential readings The Social Movements Reader, Third Edition, delivers key classic and contemporary articles and book selections from around the world. Includes the latest research on contemporary movements in the US and abroad, including the Arab spring, Occupy, and the global justice movement Provides original texts, many of them classics in the field, which have been edited for the non-technical reader Combines the strengths of a reader and a textbook with selected readings and extensive editorial material Sidebars offer concise definitions of key terms, as well as biographies of famous activists and chronologies of several key movements Requires no prior knowledge about social movements or theories of social movements
Blakolmer René Performance Measurement Blakolmer René Performance Measurement Новинка

Blakolmer René Performance Measurement

Nowadays, companies are facing tremendous challenges, due to highly competitive pressure and increasing customer requirements. In order to gain higher customer retention and loyalty, B2B companies are using the strategic marketing or distribution instrument "Key Account Management". Key accounts receive a special treatment by companies. Of course, additional costs occur. Now the question is, how a company can prove that the implementation of Key Account Management is profitable. The English term for this process is "Performance Measurement". Thus, a suitable concept for the usage in Key Account Management is essential. First of all, this book contains a general description of Key Account Management in order to spot the need for the use of Performance Measurement. Of course, also Performance Measurement is specified and a special focus is put on various concepts fitting to Key Account Management. Furthermore, emphasis was placed on the difference of Performance Measurement in Global Account Management. Finally, the proposed performance measurement instrument and the most appropriate key performance indicators for the application in Key Account Management are pointed out.
Bastian Storch What do you think about Brand Communities. Bastian Storch What do you think about Brand Communities. Новинка

Bastian Storch What do you think about Brand Communities.

Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , course: Bachelor of Advertising and Marketing, 85 entries in the bibliography, language: English, abstract: "The brand community is a concept that sheds a new light on the relationshipsbetween consumers and a specific brand: they are no longer considered asdyadic relationships between a brand and an isolated consumer (Fournier,1998) but rather as relationships overlapping associations and interactionsamong consumers within a specific group." (Gruen et al, 2000)Brand communities gained in importance in recent years for companies with ahigh situated brand and as it is still an issue to define the special relationship and the concept itself, this dissertation will help to understand the meaning of a brand community and discuss the perceptions of consumers towards brand communities in context with mutual benefits. An understanding of the special relationship between company and community members is being outlined. The brand community presents a special interest both for marketingresearchers and brand managers because it gives new theoretical perspectiveson key concepts and considerable implications for marketing strategies.(Abdelmajid & Sitz, 2004) Brand communities became a crucial factor regardingto the marketing planning process and in terms of value of a brand. They havebecome one of the most encouraging developments in relations...
Gábor Hornyánszky Stereochemistry and Stereoselective Synthesis. An Introduction Gábor Hornyánszky Stereochemistry and Stereoselective Synthesis. An Introduction Новинка

Gábor Hornyánszky Stereochemistry and Stereoselective Synthesis. An Introduction

5255.52 руб. или Купить в рассрочку!
Written by a well-respected and experienced author, this textbook fills the gap for a concise introduction to the key concepts of organic stereochemistry and the most important classical and modern methods in stereoselective synthesis. The concepts are extensively illustrated in color, with practical examples and question-answer sets to help consolidate the reader's knowledge. In addition, animations are available from the Wiley website. A must-have for students in chemistry, biochemistry, and life sciences, as well as researchers in pharmaceutical and agrochemical companies in need of a quick introduction to the field.
Rebecca Bader A. Engineering Polymer Systems for Improved Drug Delivery Rebecca Bader A. Engineering Polymer Systems for Improved Drug Delivery Новинка

Rebecca Bader A. Engineering Polymer Systems for Improved Drug Delivery

9985.34 руб. или Купить в рассрочку!
Polymers have played a critical role in the rational design and application of drug delivery systems that increase the efficacy and reduce the toxicity of new and conventional therapeutics. Beginning with an introduction to the fundamentals of drug delivery, Engineering Polymer Systems for Improved Drug Delivery explores traditional drug delivery techniques as well as emerging advanced drug delivery techniques. By reviewing many types of polymeric drug delivery systems, and including key points, worked examples and homework problems, this book will serve as a guide to for specialists and non-specialists as well as a graduate level text for drug delivery courses.
Deborah Rumsey J. Statistics Essentials For Dummies Deborah Rumsey J. Statistics Essentials For Dummies Новинка

Deborah Rumsey J. Statistics Essentials For Dummies

Statistics Essentials For Dummies not only provides students enrolled in Statistics I with an excellent high-level overview of key concepts, but it also serves as a reference or refresher for students in upper-level statistics courses. Free of review and ramp-up material, Statistics Essentials For Dummies sticks to the point, with content focused on key course topics only. It provides discrete explanations of essential concepts taught in a typical first semester college-level statistics course, from odds and error margins to confidence intervals and conclusions. This guide is also a perfect reference for parents who need to review critical statistics concepts as they help high school students with homework assignments, as well as for adult learners headed back into the classroom who just need a refresher of the core concepts. The Essentials For Dummies Series Dummies is proud to present our new series, The Essentials For Dummies. Now students who are prepping for exams, preparing to study new material, or who just need a refresher can have a concise, easy-to-understand review guide that covers an entire course by concentrating solely on the most important concepts. From algebra and chemistry to grammar and Spanish, our expert authors focus on the skills students most need to succeed in a subject.
Kadir Yilmaz The Balanced Scorecard Kadir Yilmaz The Balanced Scorecard Новинка

Kadir Yilmaz The Balanced Scorecard

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin (FOM), course: Master of Business Administration, language: English, abstract: In the beginning of the 1980`s a new Management Theory was introduced. Rappaport made one of the first Concepts about business performance (Rappaport, A. creating shareholder value: the new standard for business measuring, New York 1986) in 1986. This was taken as a basis of creating shareholder value for several years. In the early 1990`s a unique term was created by Norton and Kaplan from the Harvard Business School. They developed a Framework which combined fiscal and non-fiscal key figures in one report to allow straight translation of defined strategy into deserved action, The Balanced Score Card (BSC). Even non-profit organizations must handle in a sensible way with funds they receive.
Kyle Talbott Feedback Loop. Designing Complex Architecture Kyle Talbott Feedback Loop. Designing Complex Architecture Новинка

Kyle Talbott Feedback Loop. Designing Complex Architecture

Feedback Loop is an introduction to the ideas underlying recent experimentation with complexity in architecture. It presents key concepts such as prototyping, non-linear order, emergence, bottom-up thinking, parametric thinking, generative scripting and biomorphism, and it does so in plain language for students of architecture and others who seek an entry point into the discussion of recent design work. Many of these ideas, which arose in other fields of study, are interpreted architecturally, in order to help designers leverage them in the creative act. By showing how the key concepts work together to define a coherent view of architecture, Feedback Loop supports the conclusion that the pursuit of complexity is poised to expand beyond the avant-garde to become a broad-scoped, long-term architectural movement.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

1687.49 руб. или Купить в рассрочку!
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

1750.64 руб. или Купить в рассрочку!
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
A. John Camm Clinical Guide to Cardiology A. John Camm Clinical Guide to Cardiology Новинка

A. John Camm Clinical Guide to Cardiology

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Clinical Guide to Cardiology is a quick-reference resource, packed full of bullet points, diagrams, tables and algorithms for the key concepts and facts for important presentations and conditions within cardiology. It provides practical, evidence-based information on interventions, investigations, and the management of clinical cardiology. Key features include: • A clear evidence-base providing key guidelines and clinical trials in each chapter • Coverage of examination techniques, common conditions, imaging modalities (including ECGs, chest X-rays, MRI and CT), interventional therapies, and pharmacology • A companion website at www.wiley.com/go/camm/cardiology featuring audio clips, developed for differing levels of knowledge, that explain key concepts or an area in greater detail, as well as numerous additional clinical case studies, audio scripts, and self-assessment material
Colin Rees Rapid Research Methods for Nurses, Midwives and Health Professionals Colin Rees Rapid Research Methods for Nurses, Midwives and Health Professionals Новинка

Colin Rees Rapid Research Methods for Nurses, Midwives and Health Professionals

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Rapid Research Methods for Nurses, Midwives and Health Professionals is designed to help you find and understand the meaning of key research terminology and, more importantly, develop your knowledge of some of the essential ideas and concepts they describe. This A-Z dictionary of terms is a collection of over 200 entries with a definition of each word put in context with additional tips on its use in assignment work. Alphabetically arranged in an accessible, reader-friendly format, this book: Answers a clear demand for a practical, fast and concise introduction to the key ideas, concepts and methods in nursing and healthcare research Provides students with fast and accessible information designed for revision and writing research-based assignments Demystifies a field of study that students often find daunting
Dorothy N. Sebuliba Golf for the Non-Playing Partner. A Brief Encounter with the Highs and Lows of a Triangular Relationship Dorothy N. Sebuliba Golf for the Non-Playing Partner. A Brief Encounter with the Highs and Lows of a Triangular Relationship Новинка

Dorothy N. Sebuliba Golf for the Non-Playing Partner. A Brief Encounter with the Highs and Lows of a Triangular Relationship

Through a series of chatty and informal emails to friends, Dorothy Sebuliba explores the game of golf for the non-playing partner, detailing for the complete beginner how the game works and explaining key terms. She also mentions key players and tournaments to be familiar with in conversation.Essential reading for anyone living in close proximity to a golfing fanatic, or for anyone thinking of getting involved themselves.
Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management Новинка

Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management

3751.37 руб. или Купить в рассрочку!
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
Lisa Arthur Big Data Marketing. Engage Your Customers More Effectively and Drive Value Lisa Arthur Big Data Marketing. Engage Your Customers More Effectively and Drive Value Новинка

Lisa Arthur Big Data Marketing. Engage Your Customers More Effectively and Drive Value

1875.69 руб. или Купить в рассрочку!
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Kenett Ron S. Modern Analysis of Customer Surveys. with Applications using R Kenett Ron S. Modern Analysis of Customer Surveys. with Applications using R Новинка

Kenett Ron S. Modern Analysis of Customer Surveys. with Applications using R

9153.35 руб. или Купить в рассрочку!
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Key features: Provides an integrated, case-studies based approach to analysing customer survey data. Presents a general introduction to customer surveys, within an organization’s business cycle. Contains classical techniques with modern and non standard tools. Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments. Accompanied by a supporting website containing datasets and R scripts. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
Kenneth Sorensen Management Principles of Sustainable Industrial Chemistry. Theories, Concepts and Indusstrial Examples for Achieving Sustainable Chemical Products and Processes from a Non-Technological Viewpoint Kenneth Sorensen Management Principles of Sustainable Industrial Chemistry. Theories, Concepts and Indusstrial Examples for Achieving Sustainable Chemical Products and Processes from a Non-Technological Viewpoint Новинка

Kenneth Sorensen Management Principles of Sustainable Industrial Chemistry. Theories, Concepts and Indusstrial Examples for Achieving Sustainable Chemical Products and Processes from a Non-Technological Viewpoint

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Approaching sustainability from the perspectives of engineering and multiple scientific disciplines, this book incorporates the concepts of intergenerational equity and ecological capabilities, while promoting scientific rigor for the analysis of sustainability and the use of appropriate metrics to determine the comparative merits of alternatives. The chapters are organized around the key non-technological themes of sustainable industrial chemistry and provide an overview of the managerial principles to enhance sustainability in the chemicals sector. The book strives to provide an intellectual forum and stimulus for defining the roles chemical engineers can play in achieving sustainable development. Suitable for industry and graduate education, this is the one-stop guide to greener, cleaner, economically viable and more efficient chemical industries.
Ernest Holmes New Thought Terms & Their Meanings. A Dictionary of the Terms and Commonly Used in Metaphysical and Psychological Study Ernest Holmes New Thought Terms & Their Meanings. A Dictionary of the Terms and Commonly Used in Metaphysical and Psychological Study Новинка

Ernest Holmes New Thought Terms & Their Meanings. A Dictionary of the Terms and Commonly Used in Metaphysical and Psychological Study

2010 reprint of 1942 Edition. Holmes published this as a dictionary of the terms and phrases commonly used in New Thought Writing. Includes key biblical phrases and thoughts, as well as words. Much more than a dictionary of words, this work explains all the key phrases and concepts in New Thought Writing, including a wealth of explanations for the key biblical phrases and metaphysical ideas that support the movement.
N. Balakrishnan Methods and Applications of Statistics in Clinical Trials, Volume 1. Concepts, Principles, Trials, and Designs N. Balakrishnan Methods and Applications of Statistics in Clinical Trials, Volume 1. Concepts, Principles, Trials, and Designs Новинка

N. Balakrishnan Methods and Applications of Statistics in Clinical Trials, Volume 1. Concepts, Principles, Trials, and Designs

15537.19 руб. или Купить в рассрочку!
A complete guide to the key statistical concepts essential for the design and construction of clinical trials As the newest major resource in the field of medical research, Methods and Applications of Statistics in Clinical Trials, Volume 1: Concepts, Principles, Trials, and Designs presents a timely and authoritative reviewof the central statistical concepts used to build clinical trials that obtain the best results. The referenceunveils modern approaches vital to understanding, creating, and evaluating data obtained throughoutthe various stages of clinical trial design and analysis. Accessible and comprehensive, the first volume in a two-part set includes newly-written articles as well as established literature from the Wiley Encyclopedia of Clinical Trials. Illustrating a variety of statistical concepts and principles such as longitudinal data, missing data, covariates, biased-coin randomization, repeated measurements, and simple randomization, the book also provides in-depth coverage of the various trial designs found within phase I-IV trials. Methods and Applications of Statistics in Clinical Trials, Volume 1: Concepts, Principles, Trials, and Designs also features: Detailed chapters on the type of trial designs, such as adaptive, crossover, group-randomized, multicenter, non-inferiority, non-randomized, open-labeled, preference, prevention, and superiority trials Over 100 contributions from leading academics, researchers, and practitioners An exploration of ongoing, cutting-edge clinical trials on early cancer and heart disease, mother-to-child human immunodeficiency virus transmission trials, and the AIDS Clinical Trials Group Methods and Applications of Statistics in Clinical Trials, Volume 1: Concepts, Principles, Trials, and Designs is an excellent reference for researchers, practitioners, and students in the fields of clinicaltrials, pharmaceutics, biostatistics, medical research design, biology, biomedicine, epidemiology,and public health.
Carole Engle R. Seafood and Aquaculture Marketing Handbook Carole Engle R. Seafood and Aquaculture Marketing Handbook Новинка

Carole Engle R. Seafood and Aquaculture Marketing Handbook

11258.27 руб. или Купить в рассрочку!
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale Новинка

Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale

1563.07 руб. или Купить в рассрочку!
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
Voigt Gregg L. Hematology Techniques and Concepts for Veterinary Technicians Voigt Gregg L. Hematology Techniques and Concepts for Veterinary Technicians Новинка

Voigt Gregg L. Hematology Techniques and Concepts for Veterinary Technicians

5026.22 руб. или Купить в рассрочку!
Now in full color, Hematology Techniques and Concepts for Veterinary Technicians, Second Edition is a thorough update to this introduction to the fundamental concepts of collecting, handling, and preparing hematology samples. Covering the basics of blood composition, cell morphology, and sample collection, handling, and preparation, the book is designed specifically for veterinary technicians and students to gain a full understanding of why each test is performed and ensure accurate test results. In addition to addressing advances in technology, equipment, and test techniques throughout, a new chapter covers automated testing, and a companion website provides review questions and images from the book for download at www.wiley.com/go/voigt. Key concepts have also been added to each chapter to better promote learning, and terms are now defined throughout the text, with the definitions collected into a glossary. User-friendly and well-illustrated with charts, reference values, algorithms and photomicrographs, Hematology Techniques and Concepts for Veterinary Technicians, Second Edition is a key reference for veterinary technicians and veterinary technology students.
Henry Lindlahr Nature Cure - Henry Lindlahr Henry Lindlahr Nature Cure - Henry Lindlahr Новинка

Henry Lindlahr Nature Cure - Henry Lindlahr

An unabridged, unaltered version with all illustrations, tables and charts to include the Key to Iridology, Dietetics in a Nutshell, The UPAS Tree of Disease, and Comprehensive Index at book's end.
Helen Zulch Stress and Pheromonatherapy in Small Animal Clinical Behaviour Helen Zulch Stress and Pheromonatherapy in Small Animal Clinical Behaviour Новинка

Helen Zulch Stress and Pheromonatherapy in Small Animal Clinical Behaviour

Stress and Pheromonatherapy in Small Animal Clinical Behaviour is about how stress impacts on animal behaviour and welfare and what we can do about it, especially by using chemical signals more effectively. This readily accessible text starts from first principles and is useful to both academics and practitioners alike. It offers a framework for understanding how pheromonatherapy can be used to encourage desirable behaviour in dogs and cats and also a fresh approach to understanding the nature of clinical animal behaviour problems. The authors have pioneered the use of pheromone therapy within the field of clinical animal behaviour. As the culmination of many years of research and experience, they offer sound evidence-based advice on how and when pheromones can be used most effectively. The first part of the book deals with some fundamental concepts, focusing on the key concepts of stress, communication and perception. It then provides a framework for the evaluation of problem behaviour to allow consideration of the possible role or not of pheromonatherapy. Part 2 covers the application of these concepts to a range of specific situations, concentrating on conditions in which there has been most research to support the efficacy of pheromonatherapy. Suitable for veterinarians in small animal practice, students of clinical animal behaviour, veterinary nurses and technicians, as well as specialists and researchers in animal behaviour therapy.
Konstantin A. Korotenko Oil Spill Risk Management. Modeling Gulf of Mexico Circulation and Oil Dispersal Konstantin A. Korotenko Oil Spill Risk Management. Modeling Gulf of Mexico Circulation and Oil Dispersal Новинка

Konstantin A. Korotenko Oil Spill Risk Management. Modeling Gulf of Mexico Circulation and Oil Dispersal

This book is designed to help scientifically astute non-specialists understand basic geophysical and computational fluid dynamics concepts relating to oil spill simulations, and related modeling issues and challenges. A valuable asset to the engineer or manager working off-shore in the oil and gas industry, the authors, a team of renowned geologists and engineers, offer practical applications to mitigate any offshore spill risks, using research never before published.
Rand Fishkin Inbound Marketing and SEO. Insights from the Moz Blog Rand Fishkin Inbound Marketing and SEO. Insights from the Moz Blog Новинка

Rand Fishkin Inbound Marketing and SEO. Insights from the Moz Blog

2063.26 руб. или Купить в рассрочку!
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.
Denis Maurel, Franz Guenthner Automata and Dictionaries Denis Maurel, Franz Guenthner Automata and Dictionaries Новинка

Denis Maurel, Franz Guenthner Automata and Dictionaries

Automata and Dictionaries is aimed at students and specialists in natural language processing and related disciplines where efficient text analysis plays a role. Large linguistic resources, in particular lexica, are now recognized as a fundamental pre-requisite for all natural language processing tasks. Specialists in this domain cannot afford to be ignorant of the state-of-the-art lexicon-management algorithms. This monograph, which is also intended be used as an advanced text book in computational linguistics, fills a gap in natural language processing monographs and is complementary to other publications in this area.This book is also a source of examples, exercises and problems for software engineering in general. The algorithms that are presented are excellent examples of non-trivial problems of graph construction, graph handling and graph traversal. Even though published in scientific journals, they have not been presented in an easily accessible form so far to teachers and students. These algorithms will also be of interest for the training of software engineers.Chapter 1 of Automata and Dictionaries provides the application-oriented motivation for solving the problems studied in the rest of the book. It introduces and exemplifies several key notions of lexicon-based natural language processing in a way accessible to any computer science student. Chapter 2 surveys the main solutions of the problem, using as an example a very small toy lexicon. Chapter 3 defines the und...
Peter Herman C. A Short History of Early Modern England. British Literature in Context Peter Herman C. A Short History of Early Modern England. British Literature in Context Новинка

Peter Herman C. A Short History of Early Modern England. British Literature in Context

2097.02 руб. или Купить в рассрочку!
A Short History of Early Modern England presents the historical and cultural information necessary for a richer understanding of English Renaissance literature. Written in a clear and accessible style for an undergraduate level audience Gives an overview of the period’s history as well as an understanding of the historiographic issues Explores key historical and literary events, from the Wars of the Roses to the publication of John Milton’s Paradise Regained Features in depth explanations of key terms and concepts, such as absolutism and the Elizabethan Settlement
Herman Rapaport The Literary Theory Toolkit. A Compendium of Concepts and Methods Herman Rapaport The Literary Theory Toolkit. A Compendium of Concepts and Methods Новинка

Herman Rapaport The Literary Theory Toolkit. A Compendium of Concepts and Methods

2097.02 руб. или Купить в рассрочку!
The Literary Theory Toolkit offers readers a rich compendium of key terms, concepts, and arguments necessary for the study of literature in a critical-theoretical context. Includes varied examples drawn from readily available literary texts spanning all periods and genres Features a chapter on performance, something not usually covered in similar texts Covers differing theories of the public sphere, ideology, power, and the social relations necessary for the understanding of approaches to literature
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data Новинка

John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data

3123.02 руб. или Купить в рассрочку!
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Joel Symons Perioperative Medicine for the Junior Clinician, Enhanced Edition Joel Symons Perioperative Medicine for the Junior Clinician, Enhanced Edition Новинка

Joel Symons Perioperative Medicine for the Junior Clinician, Enhanced Edition

4952.07 руб. или Купить в рассрочку!
Perioperative Medicine for the Junior Clinician is the first easy-to-read resource, featuring a digital component, on how to manage a diverse range of patients in the perioperative period, providing up-to-date practical knowledge and advice from a broad range of medical specialists caring for surgical patients. Perioperative Medicine for the Junior Clinician provides a guide to perioperative care, covering principles and practices of care; risk assessment; laboratory investigations; medication management; specific medical conditions and complications; postoperative care and pain management. It also features bite-size videos explaining the key concepts, as well as case studies, investigations and quizzes. Ideal for final year medical students and junior clinicians, this digital and print resource will be an invaluable tool when working in this multidisciplinary, team-based specialty. Perioperative Medicine for the Junior Clinician: Is based on a sell-out course run at the Alfred Hospital and Monash University in Melbourne, Australia Is a practical resource available in a flexible and portable content Features bite-size videos which further explain concepts in the written text, and clinically relevant case studies, all found on the companion website Is structured around guidelines and protocols The video materials, case studies, self-assessment quizzes and fully explained answers can be viewed on the companion website at www.wiley.com/go/perioperativemed
Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services Новинка

Martin Masuch Reason-Oriented Marketing. A Generic Marketing Approach for reasonable Products and Services

The modern economic world is characterized by a vast number of different customer requirements, products, and variations of products, as well as ideas, meanings, opinions, and arguments. Marketing activities are nowadays embedded in a complex world characterized by a multitude of interdependencies and interrelations between different stakeholders and interest groups.Hitherto, economic systems, and above all marketing strategies, strive to separate concerns in order to control the whole. The development of autonomous and stand-alone marketing concepts in the past reflects this paradigm. To cope with the global and networked conditions of the presence, suitable strategies have to be designed which are able to manage the requirements of transitional relationships.The combination of transverse reason and the open society as well as the conceptual transfer to the field of marketing leads to the concept of reason-oriented marketing. The generic character of reason-oriented marketing is enabled by methodical patterns which presents solutions to selected aspects of the marketing process. These patterns constitute generic blueprints for sample solutions that can be systematically arranged to design a strategic implementation of reasonable thinking within the marketing process. The patterns consider particularly the relationships and interactions between the interest groups of the macro environment, by integrating:-the perception and recognition of needs, interests, and requirements of...
Laura Gantt T. Healthcare Simulation. A Guide for Operations Specialists Laura Gantt T. Healthcare Simulation. A Guide for Operations Specialists Новинка

Laura Gantt T. Healthcare Simulation. A Guide for Operations Specialists

6753.53 руб. или Купить в рассрочку!
A focused guide for healthcare simulation operations in education and training With the growing use of simulation within the field of healthcare, Healthcare Simulation: A Guide for Operations Specialists provides a much needed resource for developing the roles and responsibilities of simulation operations specialists. The book illustrates the current state and evolution of the simulation professional workforce and discusses the topics necessary for the development of these pivotal roles. The book promotes the value of simulation-based education in healthcare and its associated outcomes while clarifying the operational requirements of successful simulations. Featuring numerous contributions from international experts, consultants, and specialists, Healthcare Simulation: A Guide for Operations Specialists presents advances in healthcare simulation techniques and also features: Coverage of the best practices and available technologies for healthcare simulation operations specialists within healthcare education, training, and assessment Interdisciplinary, practical examples throughout to help readers better understand the presented material An overview of the many facets of day-to-day operations within a healthcare simulation program Discussions regarding the concurrent need for understanding proper patient care that accompanies the human-to-machine interface in patient simulation Healthcare Simulation: A Guide for Operations Specialists is an excellent reference for healthcare simulation professionals including administrators, medical directors, managers, simulation technologists, faculty members, and educators in academic and healthcare settings. The book is also a useful supplementary textbook for graduate-level courses related to simulation and certificate programs in simulation education and simulation operations.
Sundaramurthy Shanmugam Smart Vehicles System Sundaramurthy Shanmugam Smart Vehicles System Новинка

Sundaramurthy Shanmugam Smart Vehicles System

About the book This book explains the vehicle safety system with real time concepts. In this book, efforts have been taken in introducing the fundamentals of embedded systems and key concepts in a logically organized framework. It helps the reader to understand concepts such as VANETs, sensors,automatic driver safety system etc.. Advanced concepts such as designing a wheel grip sensor and eye blink sensor has been explained.
Mary Sterling Jane Algebra II Essentials For Dummies Mary Sterling Jane Algebra II Essentials For Dummies Новинка

Mary Sterling Jane Algebra II Essentials For Dummies

Passing grades in two years of algebra courses are required for high school graduation. Algebra II Essentials For Dummies covers key ideas from typical second-year Algebra coursework to help students get up to speed. Free of ramp-up material, Algebra II Essentials For Dummies sticks to the point, with content focused on key topics only. It provides discrete explanations of critical concepts taught in a typical Algebra II course, from polynomials, conics, and systems of equations to rational, exponential, and logarithmic functions. This guide is also a perfect reference for parents who need to review critical algebra concepts as they help students with homework assignments, as well as for adult learners headed back into the classroom who just need a refresher of the core concepts. The Essentials For Dummies Series Dummies is proud to present our new series, The Essentials For Dummies. Now students who are prepping for exams, preparing to study new material, or who just need a refresher can have a concise, easy-to-understand review guide that covers an entire course by concentrating solely on the most important concepts. From algebra and chemistry to grammar and Spanish, our expert authors focus on the skills students most need to succeed in a subject.
Cost Accounting & Management Essentials You Always Wanted To Know Cost Accounting & Management Essentials You Always Wanted To Know Новинка

Cost Accounting & Management Essentials You Always Wanted To Know

Cost Accounting concepts explained in a simplified way Fundamentals and important principles included Practical approach for application by business professionals Solved examples with real-life business scenariosCost Accounting & Management Essentials You Always Wanted To Know covers Cost Accounting concepts and application to real-life business decisions. It explains the concepts in a concise and easy-to-understand manner for business professionals. This book includes Cost Accounting FUNDAMENTALS, SOLVED Exercises, Important CONCEPTS & PRINCIPLES and Ample PRACTICE Exercises.The book is divided into separate chapters, each dedicated to a single concept in Cost Accounting & Management. The flow is such that it builds the reader’s understanding in stages. At the end of each chapter there are ample solved examples that help apply the concepts learnt in the chapter. This is followed by Practice Exercises that give an opportunity to the reader to apply the learnings from the chapter.This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distin...
Maria Petrescu Viral Marketing and Social Networks Maria Petrescu Viral Marketing and Social Networks Новинка

Maria Petrescu Viral Marketing and Social Networks

Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit-exploring the use of each tool in socialmedia, as well as differences between connectedterms such as marketing buzz. Viral advertising,as a significant tool and source of viral message,is discussed in detail with examples ofvarious companies' viral campaigns. The focusis on how and where businesses can post messageswith viral objectives and which consumersegment is the center of the initial targetinginitiative.This book is for anyone-students and professorsin business and communication schools, aswell as marketing practitioners.
Josiah Hughes Hughes.s common school branches in a nutshell Josiah Hughes Hughes.s common school branches in a nutshell Новинка

Josiah Hughes Hughes.s common school branches in a nutshell

Эта книга — репринт оригинального издания (издательство "Countsville, W. Va., By the author", 1898 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.Hughes's common school branches in a nutshell
Morley Simon The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design Morley Simon The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design Новинка

Morley Simon The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design

This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers. Offers a much-requested new resource that fills a gap in the academic market Tailored specifically to the needs of international students in art, design, and media Color-coded key words and phrases for quick reference Includes sections on study skills, academic expectations in Western institutions, methodologies, and important theorists An ideal handbook for curators and gallery staff everywhere for whom English is a non-native language
Supriyo Datta Lessons from Nanoelectronics. A New Perspective on Transport (Second Edition) - Part A: Basic Concepts Supriyo Datta Lessons from Nanoelectronics. A New Perspective on Transport (Second Edition) - Part A: Basic Concepts Новинка

Supriyo Datta Lessons from Nanoelectronics. A New Perspective on Transport (Second Edition) - Part A: Basic Concepts

Everyone is familiar with the amazing performance of a modern smartphone, powered by a billion-plus nanotransistors, each having an active region that is barely a few hundred atoms long. The same amazing technology has also led to a deeper understanding of the nature of current flow and heat dissipation on an atomic scale which is of broad relevance to the general problems of non-equilibrium statistical mechanics that pervade many different fields.This book is based on a set of two online courses originally offered in 2012 on nanoHUB-U and more recently in 2015 on edX. In preparing the second edition the author decided to split it into parts A and B titled Basic Concepts and Quantum Transport respectively, along the lines of the two courses. A list of available video lectures corresponding to different sections of this volume is provided upfront.To make these lectures accessible to anyone in any branch of science or engineering, the author assume very little background beyond linear algebra and differential equations. However, the author will be discussing advanced concepts that should be of interest even to specialists, who are encouraged to look at his earlier books for additional technical details.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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