mauldin light lasers amp optics pr only



Jeff Hecht Introduction to Laser Technology Jeff Hecht Introduction to Laser Technology Новинка

Jeff Hecht Introduction to Laser Technology

10140.95 руб.
The only introductory text on the market today that explains the underlying physics and engineering applicable to all lasers Although lasers are becoming increasingly important in our high-tech environment, many of the technicians and engineers who install, operate, and maintain them have had little, if any, formal training in the field of electro-optics. This can result in less efficient usage of these important tools. Introduction to Laser Technology, Fourth Edition provides readers with a good understanding of what a laser is and what it can and cannot do. The book explains what types of laser to use for different purposes and how a laser can be modified to improve its performance in a given application. With a unique combination of clarity and technical depth, the book explains the characteristics and important applications of commercial lasers worldwide and discusses light and optics, the fundamental elements of lasers, and laser modification.? In addition to new chapter-end problems, the Fourth Edition includes new and expanded chapter material on: Material and wavelength Diode Laser Arrays Quantum-cascade lasers Fiber lasers Thin-disk and slab lasers Ultrafast fiber lasers Raman lasers Quasi-phase matching Optically pumped semiconductor lasers Introduction to Laser Technology, Fourth Edition is an excellent book for students, technicians, engineers, and other professionals seeking a fuller, more formal introduction to the field of laser technology.
Galen Duree C. Optics For Dummies Galen Duree C. Optics For Dummies Новинка

Galen Duree C. Optics For Dummies

1518.55 руб.
The easy way to shed light on Optics In general terms, optics is the science of light. More specifically, optics is a branch of physics that describes the behavior and properties of light?including visible, infrared, and ultraviolet?and the interaction of light with matter. Optics For Dummies gives you an approachable introduction to optical science, methods, and applications. You'll get plain-English explanations of the nature of light and optical effects; reflection, refraction, and diffraction; color dispersion; optical devices, industrial, medical, and military applications; as well as laser light fundamentals. Tracks a typical undergraduate optics course Detailed explanations of concepts and summaries of equations Valuable tips for study from college professors If you're taking an optics course for your major in physics or engineering, let Optics For Dummies shed light on the subject and help you succeed!
Jeff Hecht Understanding Lasers. An Entry-Level Guide Jeff Hecht Understanding Lasers. An Entry-Level Guide Новинка

Jeff Hecht Understanding Lasers. An Entry-Level Guide

6929.8 руб.
The expanded fourth edition of the book that offers an essential introduction to laser technology and the newest developments in the field The revised and updated fourth edition of Understanding Lasers offers an essential guide and introduction that explores how lasers work, what they do, and how they are applied in the real world. The author—a Fellow of The Optical Society—reviews the key concepts of physics and optics that are essential for understanding lasers and explains how lasers operate. The book also contains information on the optical accessories used with lasers. Written in non-technical terms, the book gives an overview of the wide-variety laser types and configurations. Understanding Lasers covers fiber, solid-state, excimer, helium-neon, carbon dioxide, free-electron lasers, and more. In addition, the book also explains concepts such as the difference between laser oscillation and amplification, the importance of laser gain, and tunable lasers. The updated fourth edition highlights the most recent research and development in the field. This important resource: Includes a new chapter on fiber lasers and amplifiers Reviews new topics on physics of optical fibers and fiber lasers, disk lasers, and Ytterbium lasers Contains new sections on Laser Geometry and Implications, Diode Laser Structures, Optimal Parametric Sources, and 3D Printing and Additive Manufacturing Puts the focus on research and emerging developments in areas such as spectroscopy, slow light, laser cooling, and extremely precise measurements Contains appendices, glossary, and index that help make this book a useful reference Written for engineering and physics students, engineers, scientists, and technicians, the fourth edition of Understanding Lasers contains the basic concepts of lasers and the most recent advances in the technology.
Dieter Meschede Optics, Light and Lasers. The Practical Approach to Modern Aspects of Photonics and Laser Physics Dieter Meschede Optics, Light and Lasers. The Practical Approach to Modern Aspects of Photonics and Laser Physics Новинка

Dieter Meschede Optics, Light and Lasers. The Practical Approach to Modern Aspects of Photonics and Laser Physics

8450.67 руб.
This new, updated and enlarged edition of the successful and exceptionally well-structured textbook features new chapters on such hot topics as optical angular momentum, microscopy beyond the resolution limit, metamaterials, femtocombs, and quantum cascade lasers. It provides comprehensive and coherent coverage of fundamental optics, laser physics, and important modern applications, while equally including some traditional aspects for the first time, such as the Collins integral or solid immersion lenses. Written for newcomers to the topic who will benefit from the author's ability to explain difficult theories and effects in a straightforward and readily comprehensible way.
Atsushi Uchida Optical Communication with Chaotic Lasers. Applications of Nonlinear Dynamics and Synchronization Atsushi Uchida Optical Communication with Chaotic Lasers. Applications of Nonlinear Dynamics and Synchronization Новинка

Atsushi Uchida Optical Communication with Chaotic Lasers. Applications of Nonlinear Dynamics and Synchronization

2215.41 руб.
Starting with an introduction to the fundamental physics in chaotic instabilities in laser systems, this comprehensive and unified reference goes on to present the techniques and technology of synchronization of chaos in coupled lasers, as well as the many applications to lasers and optics, communications, security and information technology. Throughout, it presents the current state of knowledge, including encoding/decoding techniques, performance of chaotic communication systems, random number generation, and novel communication technologies.
L Wilmer Anderson, John B Boffard Lasers for Scientists and Engineers L Wilmer Anderson, John B Boffard Lasers for Scientists and Engineers Новинка

L Wilmer Anderson, John B Boffard Lasers for Scientists and Engineers

7289 руб.
Since the invention of the laser, the variety of lasers and their uses have grown at a phenomenal rate. Scientists and engineers have at their disposal an enormous array of sophisticated laser equipments with the possibility of carrying out experiments that were inconceivable only a few decades ago. Lasers for Scientists and Engineers is a grand and glorious book that discusses the principles of laser operation and the details of how selected lasers operate.This book is short and easy to read, enabling the reader to thoroughly grasp the subject, with discussions that begin at an elementary level and lead to a complete understanding of lasers. This book is suitable for a one semester college course for upper-level undergraduate or first year graduate level students in physics, chemistry, biology, astronomy, and the various fields of engineering. The background needed for this book would be junior level courses in optics and modern physics including elementary quantum mechanics.
Sudeep C. B. Laser Dentistry Sudeep C. B. Laser Dentistry Новинка

Sudeep C. B. Laser Dentistry

4358 руб.
Applications for and research on lasers in dentistry continues to expand since their introduction to the dental profession.Over time, understanding of lasers has grown among researchers and the lasers themselves have become smaller and better suited to dental tasks, eventually making them accurate and safe enough for procedural use. Lasers (an acronym for "light amplification by the stimulation emission of radiation") deliver energy and heat in the form of light, and their uses in dentistry range from cleaning to removing tooth decay.This book is aimed to give an overview of the lasers used in dentistry from its functioning to its uses.
Matthew Escarra Quantum Cascade Lasers and Optical Metamaterials Matthew Escarra Quantum Cascade Lasers and Optical Metamaterials Новинка

Matthew Escarra Quantum Cascade Lasers and Optical Metamaterials

6359 руб.
Quantum cascade (QC) lasers have application in areas such as medical diagnostics and homeland security. Optical metamaterials have novel interactions with light and potential application for sub-wavelength imaging and optical cloaking. This work first explores new approaches to designing QC lasers. High performance QC lasers are described with a voltage defect of only 19 meV, resulting in record voltage efficiency. Lasers with ultra-strong coupling attain 50% wall-plug efficiency. The thermoelectric effect is measured for the first time within QC lasers, informing further performance enhancements. This work then describes two efforts to improve mid-IR metamaterials. Negative refraction bandwidth and dispersion properties are improved through the use of multiple-metamaterial stacks. QC gain regions are added to these metamaterials to reduce their absorption loss. Finally, QC lasers are developed for trace gas sensing of CO2 isotopes, and a techno-economic model is used to value improved CO2 isotope-based sequestration leakage monitoring. QC laser applications in non-invasive tissue measurements, inter-planetary sensors, C60 spectroscopy, and IR countermeasures are also examined.
Edik Rafailov U. The Physics and Engineering of Compact Quantum Dot-based Lasers for Biophotonics Edik Rafailov U. The Physics and Engineering of Compact Quantum Dot-based Lasers for Biophotonics Новинка

Edik Rafailov U. The Physics and Engineering of Compact Quantum Dot-based Lasers for Biophotonics

11483.67 руб.
Written by a team of European experts in the field, this book addresses the physics, the principles, the engineering methods, and the latest developments of efficient and compact ultrafast lasers based on novel quantum-dot structures and devices, as well as their applications in biophotonics. Recommended reading for physicists, engineers, students and lecturers in the fields of photonics, optics, laser physics, optoelectronics, and biophotonics.
Eugene Lommel The Nature of Light Eugene Lommel The Nature of Light Новинка

Eugene Lommel The Nature of Light

974 руб.
Эта книга — репринт оригинального издания (издательство "H.S. King & co.", 1875 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.The Nature of Light. With a General Account of Physical Optics.
Sheng Liu Freeform Optics for LED Packages and Applications Sheng Liu Freeform Optics for LED Packages and Applications Новинка

Sheng Liu Freeform Optics for LED Packages and Applications

11523.64 руб.
A practical introduction to state-of-the-art freeform optics design for LED packages and applications By affording designers the freedom to create complex, aspherical optical surfaces with minimal or no aberrations, freeform design transcends the constraints imposed by hundreds of years of optics design and fabrication. Combining unprecedented design freedom with precise light irradiation control, freeform optics design is also revolutionizing the design and manufacture of high quality LED lighting. The first and only book of its kind, Freeform Optics for LED Packages and Applications helps put readers at the forefront of the freeform optics revolution. Designed to function as both an authoritative review of the current state of the industry and a practical introduction to advanced optical design for LED lighting, this book makes learning and mastering freeform optics skills simpler and easier than ever before with: Real-world examples and case studies systematically describing an array of algorithms and designs—from new freeform algorithms to design methods to advanced optical designs Coding for all freeform optics algorithms covered—makes it easier and more convenient to start developing points of freeform optics and construct lenses or reflectors, right away Case studies of a range of products, including designs for a freeform optics LED bulb, an LED spotlight, LED street lights, an LED BLU, and many more Freeform Optics for LED Packages and Applications is must-reading for optical design engineers and LED researchers, as well as advanced-level students with an interest in LED lighting. It is also an indispensable working resource design practitioners within the LED lighting industry.
Mithra N. Hegde,Divya Tahiliani and Ananya Shetty The art & science of lasers in dentistry Mithra N. Hegde,Divya Tahiliani and Ananya Shetty The art & science of lasers in dentistry Новинка

Mithra N. Hegde,Divya Tahiliani and Ananya Shetty The art & science of lasers in dentistry

4914 руб.
Advances in Science and Research in the last two decades has led to development of newer technologies and equipment. Applications of Lasers in Dentistry is one of such concepts, which has still not gained popularity in general practice. This book gives a brief outline about the basic Fundamentals of Laser, Principles, Mechanisms of action on Hard and Soft tissues. It also includes various methods of applications and do's and don'ts in daily clinical practice. It also gives an elaborate guidance to buy Lasers for Dental Practice along with Case Reports and their long term follow up. The Art & Science of LASERS in Dentistry could be used as a guide for graduates, post-graduates and private practitioners to understand the basics and clinical applications of Lasers. Laser technology applied to Endodontics, Periodontics, Oral Surgery & Aesthetic Dentistry has enhanced treatment outcome in a short duration with minimal patient discomfort. The use of Lasers in practice has also limited the prescription of analgesics and antibiotics with a better patient complaince. Dental Laser can be a part of the dental operatory, provided the skill of the operator does not become a limitation.
Bill Woodward Fiber Optics Installer and Technician Guide Bill Woodward Fiber Optics Installer and Technician Guide Новинка

Bill Woodward Fiber Optics Installer and Technician Guide

7127.13 руб.
For years, fiber optics was the future. Now, it's the present, and the time has come to act if you want to make a career in this fast-growing field. The Fiber Optics Installer and Technician Guide is a comprehensive resource designed to prepare you for the two leading fiber optics certifications, Fiber Optics Installer (FOI) and Fiber Optics Technician (FOT). This book's practical, objective-focused coverage includes: The history of fiber optics Principles of fiber optic transmission Optical fiber characteristics, construction, and theory Safety considerations Cables, connectors, and splicing Fiber optic light sources and transmitters Fiber optic detectors and receivers Passive components and multiplexers Fiber optic links Testing equipment Techniques for testing links and cables Troubleshooting and restoration techniques Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Zhang Shulian Orthogonal Polarization in Lasers. Physical Phenomena and Engineering Applications Zhang Shulian Orthogonal Polarization in Lasers. Physical Phenomena and Engineering Applications Новинка

Zhang Shulian Orthogonal Polarization in Lasers. Physical Phenomena and Engineering Applications

13938.8 руб.
This practical book summarizes the latest research results of orthogonally polarized lasers, birefringence laser cavities, and their applications. Coverage ranges from basic principles and technologies to the characteristics of different cavities and lasers to various measurement techniques. A number of figures, experimental designs, and measurement curves are included, helping readers gain a thorough understanding of the many applications in modern engineering and start their own projects. Many types of relevant lasers (Helium/Neon lasers, Nd:YAG lasers, laser diodes, etc.) are also discussed.
Joseph Goodman W. Statistical Optics Joseph Goodman W. Statistical Optics Новинка

Joseph Goodman W. Statistical Optics

9107.74 руб.
This book discusses statistical methods that are useful for treating problems in modern optics, and the application of these methods to solving a variety of such problems This book covers a variety of statistical problems in optics, including both theory and applications. The text covers the necessary background in statistics, statistical properties of light waves of various types, the theory of partial coherence and its applications, imaging with partially coherent light, atmospheric degradations of images, and noise limitations in the detection of light. New topics have been introduced in the second edition, including: Analysis of the Vander Pol oscillator model of laser light Coverage on coherence tomography and coherence multiplexing of fiber sensors An expansion of the chapter on imaging with partially coherent light, including several new examples An expanded section on speckle and its properties New sections on the cross-spectrum and bispectrum techniques for obtaining images free from atmospheric distortions A new section on imaging through atmospheric turbulence using coherent light The addition of the effects of “read noise” to the discussions of limitations encountered in detecting very weak optical signals A number of new problems and many new references have been added Statistical Optics, Second Edition is written for researchers and engineering students interested in optics, physicists and chemists, as well as graduate level courses in a University Engineering or Physics Department.
David Andrews L. Photonics, Volume 1. Fundamentals of Photonics and Physics David Andrews L. Photonics, Volume 1. Fundamentals of Photonics and Physics Новинка

David Andrews L. Photonics, Volume 1. Fundamentals of Photonics and Physics

11139.52 руб.
Covers modern photonics accessibly and discusses the basic physical principles underlying all the applications and technology of photonics. This volume covers the basic physical principles underlying the technology and all applications of photonics from statistical optics to quantum optics. The topics discussed in this volume are: Photons in perspective; Coherence and Statistical Optics; Complex Light and Singular Optics; Electrodynamics of Dielectric Media; Fast and slow Light; Holography; Multiphoton Processes; Optical Angular Momentum; Optical Forces, Trapping and Manipulation; Polarization States; Quantum Electrodynamics; Quantum Information and Computing; Quantum Optics; Resonance Energy Transfer; Surface Optics; Ultrafast Pulse Phenomena. Comprehensive and accessible coverage of the whole of modern photonics Emphasizes processes and applications that specifically exploit photon attributes of light Deals with the rapidly advancing area of modern optics Chapters are written by top scientists in their field Written for the graduate level student in physical sciences; Industrial and academic researchers in photonics, graduate students in the area; College lecturers, educators, policymakers, consultants, Scientific and technical libraries, government laboratories, NIH.
Anshul Sachdeva,Neha Sachdeva and Vinod Sachdev Lasers in Dentistry Anshul Sachdeva,Neha Sachdeva and Vinod Sachdev Lasers in Dentistry Новинка

Anshul Sachdeva,Neha Sachdeva and Vinod Sachdev Lasers in Dentistry

3944 руб.
Technology has allowed the medical field to make many procedures faster and less painful. This applies to dentistry as well. Lasers have become widely accepted in many types of medical practice, and were first used in dentistry in 1994. Lasers work by producing energy in the form of light. It is rather amazing that a tiny beam of light can actually be used as a cutting instrument. It vaporizes the tissue. This light energy also produces heat, which is why it is used to bond fillings and help lighten/whiten teeth. However, if a tooth already has a filling in it, lasers cannot be used. Compared to traditional cutting tools, a laser is extremely sterile—completely germ-free – and actually kills bacteria. Areas worked on by laser typically heal faster than with traditional methods. Lasers can be used in several ways by dental offices. They can remove decay within a tooth or be used to harden/set a filling. Laser dentistry is very precise. It’s an effective way to perform certain dental procedures. It requires the dentist’s ability to control the power level of the laser as well as the length of time that the laser is exposed to the tissue or tooth.
Парфюмерная вода Dolce&Gabbana The Only One, 30 мл, женская Парфюмерная вода Dolce&Gabbana The Only One, 30 мл, женская Новинка

Парфюмерная вода Dolce&Gabbana The Only One, 30 мл, женская

3170 руб.
The Only One — парфюмерная вода с восточно-гурманским ароматом для женщин, созданная в 2018 году знаменитым модным итальянским брендом Dolce Gabbana (D&G). Роскошный струящийся соблазнительный женский парфюм The Only One — новая долгожданная версия знакового аромата (D&G) The One, которая поражает невероятной утонченностью и изысканностью ароматического букета.
Парфюмерная вода Dolce&Gabbana The Only One, 50 мл, женская Парфюмерная вода Dolce&Gabbana The Only One, 50 мл, женская Новинка

Парфюмерная вода Dolce&Gabbana The Only One, 50 мл, женская

4710 руб.
The Only One — парфюмерная вода с восточно-гурманским ароматом для женщин, созданная в 2018 году знаменитым модным итальянским брендом Dolce Gabbana (D&G). Роскошный струящийся соблазнительный женский парфюм The Only One — новая долгожданная версия знакового аромата (D&G) The One, которая поражает невероятной утонченностью и изысканностью ароматического букета.
Carrie Morgan Above the Noise. Creating Trust, Value & Reputation Online Using Basic Digital PR Carrie Morgan Above the Noise. Creating Trust, Value & Reputation Online Using Basic Digital PR Новинка

Carrie Morgan Above the Noise. Creating Trust, Value & Reputation Online Using Basic Digital PR

1864 руб.
Книга "Above the Noise. Creating Trust, Value & Reputation Online Using Basic Digital PR".
Sonia Boscolo Shaping Light in Nonlinear Optical Fibers Sonia Boscolo Shaping Light in Nonlinear Optical Fibers Новинка

Sonia Boscolo Shaping Light in Nonlinear Optical Fibers

10755.4 руб.
This book is a contemporary overview of selected topics in fiber optics. It focuses on the latest research results on light wave manipulation using nonlinear optical fibers, with the aim of capturing some of the most innovative developments on this topic. The book’s scope covers both fundamentals and applications from both theoretical and experimental perspectives, with topics including linear and nonlinear effects, pulse propagation phenomena and pulse shaping, solitons and rogue waves, novel optical fibers, supercontinuum generation, polarization management, optical signal processing, fiber lasers, optical wave turbulence, light propagation in disordered fiber media, and slow and fast light. With contributions from leading-edge scientists in the field of nonlinear photonics and fiber optics, they offer an overview of the latest advances in their own research area. The listing of recent research papers at the end of each chapter is useful for researchers using the book as a reference. As the book addresses fundamental and practical photonics problems, it will also be of interest to, and benefit, broader academic communities, including areas such as nonlinear science, applied mathematics and physics, and optical engineering. It offers the reader a wide and critical overview of the state-of-the-art within this practical – as well as fundamentally important and interesting – area of modern science, providing a useful reference which will encourage further research and advances in the field.
Jyotika Grover,Nikhil Srivastava and Vivek Rana Lasers In Paediatric Dentistry Jyotika Grover,Nikhil Srivastava and Vivek Rana Lasers In Paediatric Dentistry Новинка

Jyotika Grover,Nikhil Srivastava and Vivek Rana Lasers In Paediatric Dentistry

5707 руб.
Laser is the acronym of the words “Light Amplification by Stimulated Emission of Radiation”. It was genius of Einstein, who proposed the theory of the spontaneous and stimulated emission of radiation, which was published in 1916. Today lasers technology has and is influencing our life in many ways. Dental lasers are now well-established in the dental armamentarium and their future potential is even greater. Its advancements in the field of medicine and dentistry are playing a major role in patient care and well being. This book has complied the use of different Lasers in paediatric dentistry. The text has been taken from various standard journals, textbooks, e-books, websites etc in simple and easy language.
Diep Pham Kultur und Public Relations im internationalen Kontext Diep Pham Kultur und Public Relations im internationalen Kontext Новинка

Diep Pham Kultur und Public Relations im internationalen Kontext

1889 руб.
Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Freie Universität Berlin (Publizistik und Kommunikationswissenschaft), Sprache: Deutsch, Abstract: Durch die von Wirtschaft, Politik und Gesellschaft geschaffene Globalisierung im 21. Jahrhundert stellt sich die Frage nach einer Revolution von Public Relations. PR ist nicht mehr auf ein Land beschränkt, sondern überschreitet nationale und auch kulturelle Grenzen. Aufgrund des Mangels an Kenntnissen der vielfältigen Einflussfaktoren im internationalen Bereich ist global ausgerichtete PR jedoch kaum umsetzbar. Damit gibt es ein zunehmendes Interesse an der Untersuchung der PR im Rahmen interkultureller Kontexte innerhalb der vergangenen Jahrzehnte. In der Literatur wird bereits ein starker Zusammenhang zwischen Kultur und PR angenommen: „Culture could be a key determinant of the public relations activity of organizations" (Grunig & Grunig, 1989; vgl. Sriramesh & White, 1992, S. 600). Deswegen beschäftigt sich diese Arbeit mit der Frage nach der Beziehung zwischen Kultur und PR sowie damit, wie Kulturdimensionen bezüglich internationaler Kontexte die globale PR-Praxis beeinflussen.Im Folgenden wird Public Relations anhand ihrer Charakteristiken (Kapitel 2.1) und der Exzellenz-PR (Kapitel 2.2) dargestellt, um eine Übersicht über die Reichweite von PR zu bekommen. Danach wird die Vielfältigkeit von Kulturen in Verbindung mit deren Definitionen (Kapitel 3.1) und...
Фонарик VARTA 3W LED High Optics Light 3AAA Фонарик VARTA 3W LED High Optics Light 3AAA Новинка

Фонарик VARTA 3W LED High Optics Light 3AAA

2466 руб.
Фонарик VARTA 3W LED High Optics Light 3AAA компактный и при этом высокопроизводительный светодиодный прибор, корпус которого выполнен из авиационного алюминия. Три режима работы: Прожектор LED светодиод 3 Вт направленный свет дальнего действия. Точечная фокусировка мощный концентрированный поток света, дальностью до 141 метров. Стробоскоп режим для экстренных ситуаций и целей самообороны. Преимущества Водонепроницаемый ударопрочный корпус. MCU-контроль кнопки вкл выкл с бесступенчатой функцией диммирования. Индикатор низкого уровня заряда батареи. Ремешок для оптимального комфорта во время использования. При полном заряде работает более суток. Фонарь очень удобно использовать: Во время ремонта или обслуживания автомобиля. При любых ремонтных и строительных работах, выполняемых в неосвещенных местах. При недостаточном освящении в комнате. Для отдыха на природе, путешествий или прогулок с собакой. Просто как карманный фонарик. Питается от трех батареек типа ААА, которые также входят в комплект.
Jean Goure Pierre Optics in Instruments. Applications in Biology and Medicine Jean Goure Pierre Optics in Instruments. Applications in Biology and Medicine Новинка

Jean Goure Pierre Optics in Instruments. Applications in Biology and Medicine

10533.3 руб.
Optics is a science which covers a very large domain and is experiencing indisputable growth. It has enabled the development of a considerable number of instruments, the optical component or methodology of which is often the essential part of portent systems. This book sets out show how optical physical phenomena such as lasers – the basis of instruments of measurement – are involved in the fields of biology and medicine. Optics in Instruments: Applications in Biology and Medicine details instruments and measurement systems using optical methods in the visible and near-infrared, as well as their applications in biology and medicine, through looking at confocal laser scanning microscopy, the basis of instruments performing in biological and medical analysis today, and flow cytometry, an instrument which measures at high speed the parameters of a cell passing in front of one or more laser beams. The authors also discuss optical coherence tomography (OCT), which is an optical imaging technique using non-contact infrared light, the therapeutic applications of lasers, where they are used for analysis and care, and the major contributions of plasmon propagation in the field of life sciences through instrumental developments, focusing on propagating surface plasmons (PSP) and localized plasmons (LP). Contents: 1. Confocal Laser Scanning Microscopy, Thomas Olivier and Baptiste Moine. 2. Flow Cytometry (FCM) Measurement of Cells in Suspension, Odile Sabido. 3. Optical Coherence Tomography, Claude Boccara and Arnaud Dubois. 4. Therapeutic Applications of Lasers, Geneviève Bourg-Heckly and Serge Mordon. 5. Plasmonics, Emmanuel Fort. About the Authors Jean-Pierre Goure is Emeritus Professor of optics at Jean Monnet University in Saint-Etienne, France, and was previously director of the UMR 5516 laboratory linked with CNRS. He is the author of more than 100 publications in various fields, such as spectroscopy, instrumentation, sensors, optical fiber and optical communications. He was also previously deputy director in engineering science at CNRS and a member of several scientific associations such as the French Optical Society and the European Optical Society.
Allmachtige PR, ohnmachtige PR. Die doppelte Vertrauenskrise der PR Allmachtige PR, ohnmachtige PR. Die doppelte Vertrauenskrise der PR Новинка

Allmachtige PR, ohnmachtige PR. Die doppelte Vertrauenskrise der PR

8952 руб.
Книга "Allmächtige PR, ohnmächtige PR. Die doppelte Vertrauenskrise der PR".
Edik Rafailov U. Ultrafast Lasers Based on Quantum Dot Structures. Physics and Devices Edik Rafailov U. Ultrafast Lasers Based on Quantum Dot Structures. Physics and Devices Новинка

Edik Rafailov U. Ultrafast Lasers Based on Quantum Dot Structures. Physics and Devices

10755.4 руб.
In this monograph, the authors address the physics and engineering together with the latest achievements of efficient and compact ultrafast lasers based on novel quantum-dot structures and devices. Their approach encompasses a broad range of laser systems, while taking into consideration not only the physical and experimental aspects but also the much needed modeling tools, thus providing a holistic understanding of this hot topic.
Jean Goure Pierre Optics in Instruments. Applications in Biology and Medicine Jean Goure Pierre Optics in Instruments. Applications in Biology and Medicine Новинка

Jean Goure Pierre Optics in Instruments. Applications in Biology and Medicine

10217.48 руб.
Optics is a science which covers a very large domain and is experiencing indisputable growth. It has enabled the development of a considerable number of instruments, the optical component or methodology of which is often the essential part of portent systems. This book sets out show how optical physical phenomena such as lasers – the basis of instruments of measurement – are involved in the fields of biology and medicine. Optics in Instruments: Applications in Biology and Medicine details instruments and measurement systems using optical methods in the visible and near-infrared, as well as their applications in biology and medicine, through looking at confocal laser scanning microscopy, the basis of instruments performing in biological and medical analysis today, and flow cytometry, an instrument which measures at high speed the parameters of a cell passing in front of one or more laser beams. The authors also discuss optical coherence tomography (OCT), which is an optical imaging technique using non-contact infrared light, the therapeutic applications of lasers, where they are used for analysis and care, and the major contributions of plasmon propagation in the field of life sciences through instrumental developments, focusing on propagating surface plasmons (PSP) and localized plasmons (LP). Contents: 1. Confocal Laser Scanning Microscopy, Thomas Olivier and Baptiste Moine. 2. Flow Cytometry (FCM) Measurement of Cells in Suspension, Odile Sabido. 3. Optical Coherence Tomography, Claude Boccara and Arnaud Dubois. 4. Therapeutic Applications of Lasers, Geneviève Bourg-Heckly and Serge Mordon. 5. Plasmonics, Emmanuel Fort. About the Authors Jean-Pierre Goure is Emeritus Professor of optics at Jean Monnet University in Saint-Etienne, France, and was previously director of the UMR 5516 laboratory linked with CNRS. He is the author of more than 100 publications in various fields, such as spectroscopy, instrumentation, sensors, optical fiber and optical communications. He was also previously deputy director in engineering science at CNRS and a member of several scientific associations such as the French Optical Society and the European Optical Society.
Oleg Okhotnikov G. Semiconductor Disk Lasers. Physics and Technology Oleg Okhotnikov G. Semiconductor Disk Lasers. Physics and Technology Новинка

Oleg Okhotnikov G. Semiconductor Disk Lasers. Physics and Technology

2215.41 руб.
This timely publication presents a review of the most recent developments in the field of Semiconductor Disk Lasers. Covering a wide range of key topics, such as operating principles, thermal management, nonlinear frequency conversion, semiconductor materials, short pulse generation, electrical pumping, and laser applications, the book provides readers with a comprehensive account of the fundamentals and latest advances in this rich and diverse field. In so doing, it brings together contributions from world experts at major collaborative research centers in Europe and the USA. Each chapter includes a tutorial style introduction to the selected topic suitable for postgraduate students and scientists with a basic background in optics – making it of interest to a wide range of scientists, researchers, engineers and physicists working and interested in this rapidly developing field. It will also serve as additional reading for students in the field.
Bill Woodward Fiber Optics Installer (FOI) Certification Exam Guide Bill Woodward Fiber Optics Installer (FOI) Certification Exam Guide Новинка

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4608.73 руб.
Pass the FOI exam with a strong foundation in fiber optic technology Fiber Optics Installer (FOI) Certification Exam Guide gives you a solid foundation in fiber optics and thorough preparation for the Fiber Optics Installer (FOI) certification. Endorsed by the Electronics Technicians Association, International, this guide serves as both a comprehensive self-study course and a useful desk reference for aspiring fiber optics installers. Coverage includes the basic principles of light, optical fiber construction, safety, fusion, mechanical splicing, connectors, fiber-optic light sources, transmitters, detectors, test equipment, and more. Each chapter meets or exceeds the ETA FOI knowledge competency, with key exam information highlighted for easy reference. Real-world scenarios illustrate how particular solutions are applied in common working environments, giving you a clear understanding of to use the tactics in the field. Chapter exercises and review questions offer plenty of opportunity for practice. This book helps you prepare for certification, and more importantly, the everyday work the job entails. Determine how much you already know with a pre-study assessment Find key exam information and terms quickly with chapter-by-chapter objectives Study real-world scenarios to understand how concepts are applied Pinpoint weak areas with practice and review questions that test your knowledge If you are seeking a strong knowledge base – and complete exam prep – you will find Fiber Optics Installer (FOI) Certification Exam Guide to be a critically useful reference.
ZHEYU JEFF OU Quantum Optics for Experimentalists ZHEYU JEFF OU Quantum Optics for Experimentalists Новинка

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8627 руб.
This book on quantum optics is from the point of view of an experimentalist. It approaches the theory of quantum optics with the language of optical modes of classical wave theory, with which experimentalists are most familiar. This approach makes the transition easy from classical optics to quantum optics. The emphasis on the multimode description of an optical system is more realistic than in most quantum optics textbooks. After the theoretical part, the book goes directly to the two most basic experimental techniques in quantum optics and establishes the connection between the experiments and the theory. The applications include some key quantum optics experiments, and a few more current interests that deal with quantum correlation and entanglement, quantum noise in phase measurement and amplification, and quantum state measurement.
Milan Mashanovitch L. Diode Lasers and Photonic Integrated Circuits Milan Mashanovitch L. Diode Lasers and Photonic Integrated Circuits Новинка

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11984.29 руб.
Diode Lasers and Photonic Integrated Circuits, Second Edition provides a comprehensive treatment of optical communication technology, its principles and theory, treating students as well as experienced engineers to an in-depth exploration of this field. Diode lasers are still of significant importance in the areas of optical communication, storage, and sensing. Using the the same well received theoretical foundations of the first edition, the Second Edition now introduces timely updates in the technology and in focus of the book. After 15 years of development in the field, this book will offer brand new and updated material on GaN-based and quantum-dot lasers, photonic IC technology, detectors, modulators and SOAs, DVDs and storage, eye diagrams and BER concepts, and DFB lasers. Appendices will also be expanded to include quantum-dot issues and more on the relation between spontaneous emission and gain.
Kress Bernard C. Applied Digital Optics. From Micro-optics to Nanophotonics Kress Bernard C. Applied Digital Optics. From Micro-optics to Nanophotonics Новинка

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12667.68 руб.
Miniaturization and mass replications have begun to lead the optical industry in the transition from traditional analog to novel digital optics. As digital optics enter the realm of mainstream technology through the worldwide sale of consumer electronic devices, this timely book aims to present the topic of digital optics in a unified way. Ranging from micro-optics to nanophotonics, and design to fabrication through to integration in final products, it reviews the various physical implementations of digital optics in either micro-refractives, waveguide (planar lightwave chips), diffractive and hybrid optics or sub-wavelength structures (resonant gratings, surface plasmons, photonic crystals and metamaterials). Finally, it presents a comprehensive list of industrial and commercial applications that are taking advantage of the unique properties of digital optics. Applied Digital Optics is aimed primarily at optical engineers and product development and technical marketing managers; it is also of interest to graduate-level photonics students and micro-optic foundries. Helps optical engineers review and choose the appropriate software tools to design, model and generate fabrication files. Gives product managers access to an exhaustive list of applications available in today’s market for integrating such digital optics, as well as where the next potential application of digital optics might be. Provides a broad view for technical marketing managers in all aspects of digital optics, and how such optics can be classified. Explains the numerical implementation of optical design and modelling techniques. Enables micro-optics foundries to integrate the latest fabrication and replication techniques, and accordingly fine tune their own fabrication processes.
Arissian Ladan Lasers. The Power and Precision of Light Arissian Ladan Lasers. The Power and Precision of Light Новинка

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3325.1 руб.
Lasers are active ingredients of our modern life, but they are inconspicuous as they often go unnoticed. This intuitive introductory guide will tell you all you want to know about laser technologies in very diverse fields from nuclear and particle physics to medicine, astronomy and ultra-precise metrology. The book is coherently focused on fundamentals, and is aimed to stimulate intuition about present and future applications, while unveiling the halo of myths around lasers. Written by reputable laser experts who think that science should be entertaining, this useful reference relies on simple analogies and illustrations rather than complex mathematics, and will be suitable for students and end-users of laser technologies, including novices. Voted a CHOICE Outstanding Academic Title 2012
Summer Mauldin A Home of Hope Summer Mauldin A Home of Hope Новинка

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1127 руб.
A journal for moms to help bring focus and peace to a chaotic world.
PROBLEMS AND SOLUTIONS ON OPTICS PROBLEMS AND SOLUTIONS ON OPTICS Новинка

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7114 руб.
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George Stegeman I. Nonlinear Optics. Phenomena, Materials and Devices George Stegeman I. Nonlinear Optics. Phenomena, Materials and Devices Новинка

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8523.56 руб.
Clear, integrated coverage of all aspects of nonlinear optics—phenomena, materials, and devices Coauthored by George Stegeman, one of the most highly respected pioneers of nonlinear optics—with contributions on applications from Robert Stegeman—this book covers nonlinear optics from a combined physics, optics, materials science, and devices perspective. It offers a thoroughly balanced treatment of concepts, nonlinear materials, practical aspects of nonlinear devices, and current application areas. Beginning with the presentation of a simple electron on a spring model—to help readers make the leap from concepts to applications—Nonlinear Optics gives comprehensive explanations of second-order phenomena, derivation of nonlinear susceptibilities, third-order nonlinear effects, multi-wave mixing, scattering, and more. Coverage includes: Nonlinear response of materials at the molecular level Second-order nonlinear devices, their optimization and limitations The physical origins of second- and third-order nonlinearities Typical frequency dispersion of nonlinearities, explained in terms of simple two- and three-level models Ultrafast and ultrahigh intensity processes Practice problems demonstrating the design of such nonlinear devices as frequency doublers and optical oscillators Based on more than twenty years of lectures at the College of Optics and Photonics (CREOL) at the University of Central Florida, Nonlinear Optics introduces all topics from the ground up, making the material easily accessible not only for physicists, but also for chemists and materials scientists, as well as professionals in diverse areas of optics, from laser physics to electrical engineering.
Olivier Vanbésien Artificial Materials Olivier Vanbésien Artificial Materials Новинка

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15126.76 руб.
This book addresses artificial materials including photonic crystals (PC) and metamaterials (MM). The first part is devoted to design concepts: negative permeability and permittivity for negative refraction, periodic structures, transformation optics. The second part concerns PC and MM in stop band regime: from cavities, guides to high impedance surfaces. Abnormal refraction, less than one and negative, in PC and MM are studied in a third part, addressing super-focusing and cloaking. Applications for telecommunications, lasers and imaging systems are also explored.
John Mauldin Code Red. How to Protect Your Savings From the Coming Crisis John Mauldin Code Red. How to Protect Your Savings From the Coming Crisis Новинка

John Mauldin Code Red. How to Protect Your Savings From the Coming Crisis

1978.28 руб.
Wall Street Journal Bestseller Valuable insights on monetary policies, their impact on your financial future, and how to protect against them Written by the New York Times bestselling author team of John Mauldin and Jonathan Tepper, Code Red spills the beans on the central banks in the U.S., U.K., E.U., and Japan and how they've rigged the game against the average saver and investor. More importantly, it shows you how to protect your hard-earned cash from the bankers' disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they're playing with the global financial system. From quantitative easing to zero interest rate policies, ZIRP to the impending currency wars, runaway inflation to GDP targeting, authors Mauldin and Tepper achieve the impossible by not only explaining global monetary policy and its consequences in plain English, but also making it compelling reading. Outlines time-tested strategies for surviving and thriving in these tumultuous times Addresses how issues such as quantitative easing, financial repression, currency wars, bubble economies, and inflation impact our everyday lives as well as our financial future Written by a team of bestselling authors and experts in this dynamic field How did we get here and where are we headed? What can you do to insulate yourself against, and profit from, economic upheaval and secure your financial future? Find out in Code Red.
Lucia Derosa Songs & Psalms & Poems of God's Light Lucia Derosa Songs & Psalms & Poems of God's Light Новинка

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Линзы для баллистических очков Smith Optics Outside The Wire Turbo Fan, цвет: желтый Линзы для баллистических очков Smith Optics Outside The Wire Turbo Fan, цвет: желтый Новинка

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1256 руб.
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1165 руб.
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12275.65 руб.
A comprehensive account of the latest developments and applications in this rapidly developing field, covering a wide range of topics, such as power scaling and short pulse generation, dispersion management and modeling, broadband supercontinuum generation and wavelength tailoring. The book brings together contributions from the world's leading experts at major collaborative research centers throughout Europe, Australia, Russia and the USA. Each chapter presents a tutorial style introduction to the selected topic suitable for scientists, researchers and experts, as well as graduate and postgraduate students with a basic background in optics.
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Душевой уголок Grossman Pragma PR-120RGL Душевой уголок Grossman Pragma PR-120RGL Новинка
Wolfgang Schleich P. Quantum Optics in Phase Space Wolfgang Schleich P. Quantum Optics in Phase Space Новинка

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13938.8 руб.
Quantum Optics in Phase Space provides a concise introduction to the rapidly moving field of quantum optics from the point of view of phase space. Modern in style and didactically skillful, Quantum Optics in Phase Space prepares students for their own research by presenting detailed derivations, many illustrations and a large set of workable problems at the end of each chapter. Often, the theoretical treatments are accompanied by the corresponding experiments. An exhaustive list of references provides a guide to the literature. Quantum Optics in Phase Space also serves advanced researchers as a comprehensive reference book. Starting with an extensive review of the experiments that define quantum optics and a brief summary of the foundations of quantum mechanics the author Wolfgang P. Schleich illustrates the properties of quantum states with the help of the Wigner phase space distribution function. His description of waves ala WKB connects semi-classical phase space with the Berry phase. These semi-classical techniques provide deeper insight into the timely topics of wave packet dynamics, fractional revivals and the Talbot effect. Whereas the first half of the book deals with mechanical oscillators such as ions in a trap or atoms in a standing wave the second half addresses problems where the quantization of the radiation field is of importance. Such topics extensively discussed include optical interferometry, the atom-field interaction, quantum state preparation and measurement, entanglement, decoherence, the one-atom maser and atom optics in quantized light fields. Quantum Optics in Phase Space presents the subject of quantum optics as transparently as possible. Giving wide-ranging references, it enables students to study and solve problems with modern scientific literature. The result is a remarkably concise yet comprehensive and accessible text- and reference book – an inspiring source of information and insight for students, teachers and researchers alike.
Душевой уголок Grossman Pragma PR-100RG Душевой уголок Grossman Pragma PR-100RG Новинка
Душевой уголок Grossman Pragma PR-90RG Душевой уголок Grossman Pragma PR-90RG Новинка
Marko Swoboda Organic Microcavity Laser Dynamics Marko Swoboda Organic Microcavity Laser Dynamics Новинка

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8139 руб.
Miniaturization has long been a trend in the creation of better de­vices, and the study of alternative materials for the production of well-known devices forms one large fraction of material science. Lasers and semiconductor devices have both had their part in the shaping of our current technological age and have formed a symbiosis in semi­conductor lasers. The omnipresence of these unique light sources and the remaining high cost and ecological impact of growing suitable semiconductor materials have sparked the study of organic semi­conductor devices and among them organic semiconductor lasers (OSLs). Still a field of great research efforts, the concept of micro­cavities as base structure for such systems holds the promise of in­expensive, organic or "plastic" semiconductor lasers available to the ever-growing markets of consumer electronics. Studied since the mid-90s, first organic microcavity lasers had largely inaccessible dynamics until femtosecond spectroscopic techniques became increasingly available. This book presents a study of one exemplary system, its dynamics and coherent properties. Also, introductory chapters allow greater access to the field of organic microcavities.
Горкина Марина Борисовна PR с нулевым бюджетом Горкина Марина Борисовна PR с нулевым бюджетом Новинка

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Подавляющее большинство PR-специалистов работают в компаниях, не готовых выделять бюджеты под PR. И мировой финансовый кризис не является тому причиной, ведь тенденции к малобюджетному PR уже прослеживались задолго до него. Учитывая реалии российского бизнеса, Марина Горкина, ведущий PR-специалист с 13-летним стажем, обобщила весь свой "малобюджетный" PR-опыт и на страницах этой книги делится с читателем практическими инструментами, позволяющими: - минимизировать PR-расходы без ущерба для эффективности, используя альтернативные каналы коммуникаций; - строить низкобюджетные PR-планы и планировать безбюджетные PR-поводы; - писать хорошие пресс-релизы и создавать по-настоящему интересные новости; - жить в PR без новостей и не терять медиаприсутствия; - наладить диалог с целевыми аудиториями на своих и чужих интернет-площадках и использовать потенциал Web 2.0 по максимуму. Книга адресуется руководителям и сотрудникам PR-служб, специалистам-маркетологам, руководителям предприятий и студентам.
Линзы для баллистических очков Smith Optics Lopro Regulator, цвет: желтый Линзы для баллистических очков Smith Optics Lopro Regulator, цвет: желтый Новинка

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1753 руб.
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Роман Масленников - генеральный директор PR-агентства ПРОСТОР: PR & Консалтинг; автор бизнес-книг, блогер-тысячник; социолог, кандидат философских наук. Член Российской ассоциации по связям с общественностью (РАСО), участник экспертного сообщества портала Sovetnik.ru, лауреат российских PR-премий и соучредитель новой PR-премии "PROЗРЕНИЯ", исследователь российского PR-рынка. 2-е издание
John Mauldin Just One Thing. Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook John Mauldin Just One Thing. Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook Новинка

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1449.86 руб.
In Just One Thing, author John Mauldin offers an incomparable shortcut to prosperity: the personal guidance of an outstanding group of recognized financial experts, each offering the single most useful piece of advice garnered from years of investing. Conversational rather than technical in tone, each contributor’s personal principle for success is illustrated with entertaining and illuminating real-life stories.
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58.95 руб.
Рекомендуемый суточный рацион В зависимости от веса кошки, возможны 2 варианты кормления: 100% влажного продукта смешанное кормление: 1 или 2 пауча Ultra Light + сухой корм (г) Рекомендуемая комбинация с сухими продуктами Royal Canin: Indoor 27 Indoor Long Hair 35 Fit 32 Exigent Aromatic Attraction 32 Exigent Savoir Sensation 35/30 Exigent Protein Preference 42 Sterilised 37 Light 40 Oral Sensitive 30 Intense Hairball 34 Вес кошки Нормальный Избыточный Нормальный Нормальный Избыточный паучей паучей 1 пауч + грамм 2 пауча + грамм 2 пауча + грамм 3 кг 3& - & 25-30& 10-15& -& 4 кг 4& 3& 40-45& 25-30& 15-30& 5 кг 5& 4& 50-60& 35-45& 25-45& 6 кг 6& 4 1/2& 65-75& 50-55& 35-55& 7 кг 6 1/2& 5 1/2& 75-85& 65-70& 45-70& * Ориентируйтесь на суточный рацион, указанный на упаковке продукта Royal Canin Ultra Light – полнорационный влажный корм для кошек, склонных к полноте (рекомендован кошкам старше 1 года). Полезные качества корма: - сокращение количества спонтанно потребляемых кошкой калорий, а благодаря L-карнитину стимулируется расщепление жиров, - поддержание мышечной массы кошки (благодаря высокому содержанию биологически ценного протеина и потере жировой массы при похудении), - поддержание здоровья мочевыделительной системы кошки (благодаря сокращению концентрации минеральных веществ, способствующих образованию мочевых камней). Ингредиенты: мясо и мясные субпродукты, злаки, яйца и яйцепродукты, субпродукты растительного происхождения, минеральные вещества, углеводы. Добавки* (в 1 кг): Витамин D3: 145 Me, Железо: 7 мг, Йод: 0,07 мг, Марганец: 2 мг, Цинк: 22 мг, L-карнитин: 40 мг. * Добавки - это компоненты, вносимые в процессе производства корма. Информация с сайта производителя
Robin Büsgen Perspektiven zukunftiger PR-Arbeit auf der Grundlage von Intranet und Extranet Robin Büsgen Perspektiven zukunftiger PR-Arbeit auf der Grundlage von Intranet und Extranet Новинка

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4802 руб.
Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: Abbildungsverzeichnis Einleitung und Zielsetzung 1.Grundlagen 1.1Public Relations - Öffentlichkeitsarbeit 1.1.1Definition der Public Relations 1.1.1.1Zielgruppen der PR 1.1.1.2Bereiche der PR 1.1.1.2.1Klassische PR 1.1.1.2.2Product PR 1.1.1.2.3Sponsoring 1.1.1.3Instrumente der PR-Arbeit 1.1.1.4Gründe und Funktion der PR 1.2Intranet - Extranet 1.2.1Definiton von Intranet und Extranet 1.2.1.1Das Intranet 1.2.1.2Das Extranet 1.2.2Technologischer Hintergrund 2.Perspektiven zukünftiger PR-Arbeit auf der Grundlage von Intranet und Extranet 2.1Aspekte der neuen Medien 2.1.1Implementierung von Intranet und Extranet 2.1.2Anbindung an das Internet 2.1.3Auf dem Weg zum virtuellen Unternehmen 2.1.4Basisdienste in Intranet und Extranet 2.2Konkrete Perspektiven zukünftiger PR-Arbeit 2.2.1Neue Möglichkeiten der Ansprache 2.2.1.1Online-Kommunikation 2.2.1.1.1Messaging 2.2.1.1.2Diskussionsforen 2.2.1.2Virtual Publishing 2.2.1.3Interne Website 2.2.1.4Videokonferenzen 2.2.1.5Business-TV 2.2.2Zukünftige gestalterische Möglichkeiten 2.2.2.1Interne Website 2.2.2.2Videokonferenzen und Business-TV 2.2.3Auswirkungen auf die Bereiche und Instrumente der PR-Arbeit 2.2.3.1Klassische PR 2.2.3.2Product PR 2.2.3.3Integration von Online-Diensten zur Unter-stützung der PR-Analyse 2.2.4Zukünftige Veränderungen bei PR-Agenturen 2.2.4.1Vernetzung mit der PR-Agentur 2.2.4.2Wachsende und neue Aufgabenfelder 2.3Sicherheit beim Einsatz von Intranet und Extranet ...
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Основы PR в бизнесе

394 руб.
Книга "Основы PR в бизнесе" - исчерпывающее руководство по вопросам связей с общественностью в бизнесе. Здесь просто, доступно и на современном уровне знаний излагается ключевая информация об основных аспектах PR - таких, как анализ информационного поля, связь PR со средствами массовой информации, организационные типы PR-структур, технология и инструменты связей с общественностью, корпоративная социальная ответственность и управление репутацией. Помимо этого книга рассказывает об основных трендах развития PR в России и за рубежом, а также углубленно рассматривает такие практические проблемы, как связи с общественностью в брендинге, внутрикорпоративный PR, антикризисный PR, связи с инвесторами, лоббирование и связи с государственными структурами, оценка эффективности PR-деятельности, цифровой PR. Полученные знания и собственный опыт вы сможете проверить на реальных кейсах, корректируя полученные результаты по списку контрольных вопросов в конце каждой главы.
Основы PR в бизнесе Основы PR в бизнесе Новинка

Основы PR в бизнесе

311 руб.
Книга "Основы PR в бизнесе" - исчерпывающее руководство по вопросам связей с общественностью в бизнесе. Здесь просто, доступно и на современном уровне знаний излагается ключевая информация об основных аспектах PR - таких, как анализ информационного поля, связь PR со средствами массовой информации, организационные типы PR-структур, технология и инструменты связей с общественностью, корпоративная социальная ответственность и управление репутацией. Помимо этого книга рассказывает об основных трендах развития PR в России и за рубежом, а также углубленно рассматривает такие практические проблемы, как связи с общественностью в брендинге, внутрикорпоративный PR, антикризисный PR, связи с инвесторами, лоббирование и связи с государственными структурами, оценка эффективности PR-деятельности, цифровой PR. Полученные знания и собственный опыт вы сможете проверить на реальных кейсах, корректируя полученные результаты по списку контрольных вопросов в конце каждой главы.
Kadathala Linganna and C.K. Jayasankar Luminescence spectroscopy of lanthanides Kadathala Linganna and C.K. Jayasankar Luminescence spectroscopy of lanthanides Новинка

Kadathala Linganna and C.K. Jayasankar Luminescence spectroscopy of lanthanides

5473 руб.
In recent years, optically active glasses offer a broad range of applications; the functionality can be modified by appropriate doping. The design and development of optical devices such as solid state lasers, optical fiber amplifiers, optical storage materials, light converters, sensors, phosphors, acousto-optic modifiers and 3D waveguides, etc. require a detailed spectroscopic study of the optical properties such as emission peak wavelength, bandwidth, emission cross-section, lanthanide ion environment, phonon energies, etc. In view of the key role of lanthanide spectroscopy in science and technology especially in lasers, fiber amplifiers, white light phosphors, etc., the present book, therefore, focuses on to study the optical and fluorescence properties of lanthanide-doped oxide glasses.

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Optics is a science which covers a very large domain and is experiencing indisputable growth. It has enabled the development of a considerable number of instruments, the optical component or methodology of which is often the essential part of portent systems. This book sets out show how optical physical phenomena such as lasers – the basis of instruments of measurement – are involved in the fields of biology and medicine. Optics in Instruments: Applications in Biology and Medicine details instruments and measurement systems using optical methods in the visible and near-infrared, as well as their applications in biology and medicine, through looking at confocal laser scanning microscopy, the basis of instruments performing in biological and medical analysis today, and flow cytometry, an instrument which measures at high speed the parameters of a cell passing in front of one or more laser beams. The authors also discuss optical coherence tomography (OCT), which is an optical imaging technique using non-contact infrared light, the therapeutic applications of lasers, where they are used for analysis and care, and the major contributions of plasmon propagation in the field of life sciences through instrumental developments, focusing on propagating surface plasmons (PSP) and localized plasmons (LP). Contents: 1. Confocal Laser Scanning Microscopy, Thomas Olivier and Baptiste Moine. 2. Flow Cytometry (FCM) Measurement of Cells in Suspension, Odile Sabido. 3. Optical Coherence Tomography, Claude Boccara and Arnaud Dubois. 4. Therapeutic Applications of Lasers, Geneviève Bourg-Heckly and Serge Mordon. 5. Plasmonics, Emmanuel Fort. About the Authors Jean-Pierre Goure is Emeritus Professor of optics at Jean Monnet University in Saint-Etienne, France, and was previously director of the UMR 5516 laboratory linked with CNRS. He is the author of more than 100 publications in various fields, such as spectroscopy, instrumentation, sensors, optical fiber and optical communications. He was also previously deputy director in engineering science at CNRS and a member of several scientific associations such as the French Optical Society and the European Optical Society.
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