perceptions of rhetoric communication case study of media messages



Wambaria Mary Professional Use of Electronic Communication Media in Education Wambaria Mary Professional Use of Electronic Communication Media in Education Новинка

Wambaria Mary Professional Use of Electronic Communication Media in Education

Electronic Communication Media have been in use in education, and other sectors in Kenya and many countries for many years. However, while evidence shows a dramatic increase in investment in Electronic Communication Media hardware and software, there is no clear empirical information on their professional use in Kenya schools or indeed other countries in Africa. Hence, this study investigated the professional use of Electronic Communication Media by teachers in Kenyan secondary schools. The specific research questions were: What are the teachers' perceptions on professional use of Electronic Communication Media in secondary schools in Kenya? How are Electronic Communication Media used by teachers in secondary schools? What issues influence teachers' use of Electronic Communication Media in secondary schools in Kenya? The study was done in Machakos County. A mixed approach was used where both qualitative and quantitative data were concurrently generated. A sample of 59 schools, drawn from all the eight districts of the county was taken involving a total of 227 teachers in the quantitative aspect and Four purposively selected principals in the qualitative bit.
Seeger Matthew W. Theorizing Crisis Communication Seeger Matthew W. Theorizing Crisis Communication Новинка

Seeger Matthew W. Theorizing Crisis Communication

Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events
Andreas Hepp Transcultural Communication Andreas Hepp Transcultural Communication Новинка

Andreas Hepp Transcultural Communication

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In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
Philippe Maarek J. Campaign Communication and Political Marketing Philippe Maarek J. Campaign Communication and Political Marketing Новинка

Philippe Maarek J. Campaign Communication and Political Marketing

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Hartmut Wessler Habermas and the Media Hartmut Wessler Habermas and the Media Новинка

Hartmut Wessler Habermas and the Media

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Jürgen Habermas is arguably the most influential social theorist and philosopher of the twentieth century, and his imprint on media and communication studies extends well into the twenty-first. This book lucidly unpacks Habermas’s sophisticated contributions to the study of media, centering on the three core concepts for which his work is best known: the public sphere, communicative action, and deliberative democracy. Habermas and the Media offers an accessible introduction, as well as a critical investigation of how Habermas’s thinking can help us to understand and assess our contemporary communication environment – and where his framework needs revision and extension. Full of original and sometimes surprising insights, this book is essential reading for scholars and students of media, political communication, and democracy, as well as anyone seeking guidance through Habermas’s rich world of thought.
P. Fackler Mark The Handbook of Media and Mass Communication Theory P. Fackler Mark The Handbook of Media and Mass Communication Theory Новинка

P. Fackler Mark The Handbook of Media and Mass Communication Theory

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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Whitney Herrington Homeless Perceptions Whitney Herrington Homeless Perceptions Новинка

Whitney Herrington Homeless Perceptions

School faculty play an important role in the education and success of homeless students. Faculty's attitudes and perceptions of homeless students could influence their relationship with them. This study explores school faculty's attitudes and perceptions of homeless students through the use of a quantitative survey instrument and four open-ended questions. This study also explores homeless students' self-perceptions through the use of a quantitative survey instrument. Findings indicate that school faculty had slightly positive attitudes toward homeless students, as well as an array of experiences and suggestions for improving education. Homeless students had mostly positive self-perceptions. Findings from this study indicate the need to train and to educate faculty about students' experience with homelessness as well as the need for further research about homeless students' self-perceptions.
Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan Новинка

Virginia Masár Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 95%, , language: English, abstract: Companies try constantly to extend their markets by attracting different target customers and increasing their brand awareness. The present study investigates how and why endorsing their products by athletes is an always more extensively and popular tool in the companies' marketing mix. Michael Jordan, a retired American basketball star, who has gained lots of media attention, has endorsed numerous products. Especially his endorsement contract with Nike has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study provide insights into factors that may influence the success of athlete endorsement as a company's marketing strategy.
Chikalova Lidiya Media Interactivity Analysis Chikalova Lidiya Media Interactivity Analysis Новинка

Chikalova Lidiya Media Interactivity Analysis

With the appraisal of two media 'hot' and 'cold', one-way and two-way, the persuasiveness of messages has increased, thus it is harder for people to be influenced by the message. Traditional models of persuasion do not address interactivity. In a media context that is increasingly dominated by interactive, online content. However, almost all media depend on persuasive messages for income. Therefore it is important to investigate the effectiveness of message. The significance of this book is that it will demonstrate not so much if and how much interactivity is persuasive compared to one-way distribution, but specific persuasion variables. People, most of the times, unconsciously move towards one medium, but what drags them to do so? Variables, the main aspect of the study, that are put forward in this book will demonstrate what people mostly rely on. New media offers more to people, rather than traditional media. Thus development of many media outlets in Kyrgyzstan results into massive production of influential messages that person pays attention to.
S. Sundar Shyam The Handbook of the Psychology of Communication Technology S. Sundar Shyam The Handbook of the Psychology of Communication Technology Новинка

S. Sundar Shyam The Handbook of the Psychology of Communication Technology

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The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Murali Guruswamy An Investigation of Young Indian Consumer.s Perceptions on Foreign Branded Apparels Murali Guruswamy An Investigation of Young Indian Consumer.s Perceptions on Foreign Branded Apparels Новинка

Murali Guruswamy An Investigation of Young Indian Consumer.s Perceptions on Foreign Branded Apparels

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Merti, University of Lincoln (Graduate School), course: Master's in Business Administration, language: English, abstract: The study is based on analyzing young Indian's perceptions on foreign branded apparels and analysis of Indian youth customer's behavior. The investigation primarily aimed at analyzing young Indian customer's behavior and exploring the relation between them with foreign branded apparels. It also included the theoretical study of Brands & Brand Management and the key drivers that has a likely impact on customer's behaviors, which used Indian young customers as target participants for the study. The study finalizes that fact that brands have significant impact of customer's behavior by outlining the key drivers that would enable gradual sales for organizations, by presenting various theories, models, and methodologies to arrive at a conclusion. In the theoretical part of the study, the researches makes a prompt attempt to explore the relationship between consumer behaviors and brands considering the influential factors acting upon the mindsets of the customer's. The consumer's decision-making abilities and process are subjected with brands elements and factors that would build effective global brands to fulfill the objectives of the study and arrive at conclusion. Findings...
LING LIU INTERCULTURAL COMMUNICATION APPREHENSION (ICA) LING LIU INTERCULTURAL COMMUNICATION APPREHENSION (ICA) Новинка

LING LIU INTERCULTURAL COMMUNICATION APPREHENSION (ICA)

Conspicuously, the world becomes a global village. More and more students and professions study and/or work abroad. For more effective intercultural communication, it is necessary for us to pay attention to both the study and experience of intercultural communication apprehension (ICA). This research investigates international students’ perceptions of ICA. The research is conducted from an interpretive paradigm by engaging in the methodology of autoethnography and long interviews. By autoethnography, the researcher constructs a portrait of herself and looks critically at her own experiences of CA and ICA. By deeply analyzing international students’ experiences and understandings of CA and ICA, this research reveals the relationships between ICA and language, ICA and situational conditions, as well as ICA and culture. For reducing ICA, three types of strategies are suggested…
Keva Mitchell Perceptions from the Principals Desks Keva Mitchell Perceptions from the Principals Desks Новинка

Keva Mitchell Perceptions from the Principals Desks

This was a collective case study of African American elementary principals in a central Florida county. The study intended to discover through qualitative means, African American elementary principals perceptions of reading curriculum and instruction. More specifically, the study was concerned with discovering and presenting the attitudes, experiences, and beliefs of this population of leaders. The African American principal has the unique perception of one who has grown-up and been educated in the midst of the European American dominated system of education, thus making their perceptions of reading curriculum and instruction relevant to gaining additional knowledge in the area of literacy leadership. The findings of the study showed that principals' prior experiences, whether personal or professional, influenced their perceptions of reading curriculum and instruction. The principals in the study discussed their lives and how they valued reading from childhood into adulthood and how these experiences shaped their schools' reading programs.
Bereket Shimelis Sustainability and Roles of the Ethiopian Media Council Bereket Shimelis Sustainability and Roles of the Ethiopian Media Council Новинка

Bereket Shimelis Sustainability and Roles of the Ethiopian Media Council

Master's Thesis from the year 2017 in the subject Communications - Journalism, Journalism Professions, grade: Very Good(A), Addis Ababa University (School of Journalism), course: Journalism and Communication, language: English, abstract: The purpose of this study was to examine sustainability and the roles Ethiopian media council (EMC) plays in addressing the issues the media faces in Ethiopia. In order to assess the sustainability and roles of EMC, the study examined determinant factors of sustainability and success of the council. The study employed mainly qualitative, in-depth interview and complemented by quantitative, structured questionnaires, research methods. Data were thematically analyzed based on related literature reviews, in-depth interviews, and findings from questionnaires. The social responsibility theory remains central in guiding this study. The study revealed media community do not reach consensus on the roles of EMC plays in the industry because a clear understanding and explanation of the council role was not given. The result showed EMC is not independent (from government and media proprietors) to deal fairly with complaints and to secure public trust and confidence. The findings also indicated that the council does not bring the entire media platform (online & offline) because of this it will be difficult for the EMC to enforce a code of conduct. In addition, government interference, lack of finance, lack of commitment and cooperation, media pol...
Anthony Abaidoo, Joseph Kojo Loggosu The Prospects of Regulating Electronic Media Activities in Ghana. A Case Study of the National Media Commission Anthony Abaidoo, Joseph Kojo Loggosu The Prospects of Regulating Electronic Media Activities in Ghana. A Case Study of the National Media Commission Новинка

Anthony Abaidoo, Joseph Kojo Loggosu The Prospects of Regulating Electronic Media Activities in Ghana. A Case Study of the National Media Commission

Project Report from the year 2016 in the subject Communications - Mass Media, , language: English, abstract: The media play a significant role in the socio-economic and political development of all economies. However, if their operations are not properly and efficiently regulated, it can lead to underdevelopment. Hence, this study focused on the prospects of regulating electronic media activities in Ghana by using the National Media Commission (NMC) as a case study. The mixed research method was used as well as primary and secondary data. The primary data was collected through questionnaires and interview guides. Purposive and simple random sampling techniques was used to select 100 respondents for the study. The findings of the study revealed that there are various existing regulations governing the electronic media in Ghana. It was also found that there are problems and challenges facing the NMC in the discharge of its duties. This has to do with the electronic media ownership, employees and team compositions and the internal weaknesses electronic media houses in ensuring adhering to the NMC regulations. The study recommends that Ghana Parliament should pass a law to empower the NMC to be more biting.
Raboy Marc The Handbook of Global Media and Communication Policy Raboy Marc The Handbook of Global Media and Communication Policy Новинка

Raboy Marc The Handbook of Global Media and Communication Policy

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The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs
Mishael Ampofo Donkor Social Media and Christian Evangelism. A Study of the Facebook Activities of Some Ghanaian Pastors and its Influence on Evangelism Mishael Ampofo Donkor Social Media and Christian Evangelism. A Study of the Facebook Activities of Some Ghanaian Pastors and its Influence on Evangelism Новинка

Mishael Ampofo Donkor Social Media and Christian Evangelism. A Study of the Facebook Activities of Some Ghanaian Pastors and its Influence on Evangelism

Master's Thesis from the year 2017 in the subject Theology - Didactics, Religion Pedagogy, grade: 4.00, , language: English, abstract: This study explores the use of social media for Christian evangelism with a focus on the Facebook activities of some Ghanaian pastors and the influence of these activities on evangelism. It looks at the impact of social media on evangelism. In a world full of technology, electronic and print media have been used as tools to impact the kingdom of God. It has been common practice for a long time for some pastors to broadcast their live or recorded messages on radio and television stations. Today, there is a new way of interaction, known as social media, that is used by some pastors in Ghana to share their messages. Some calls have been made by Christian leaders for the increased use of social media to propagate the Gospel.
David Morley Communications and Mobility. The Migrant, the Mobile Phone, and the Container Box David Morley Communications and Mobility. The Migrant, the Mobile Phone, and the Container Box Новинка

David Morley Communications and Mobility. The Migrant, the Mobile Phone, and the Container Box

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Communications and Mobility is a unique, interdisciplinary look at mobility, territory, communication, and transport in the 21st century with extended case studies of three icons of this era: the mobile phone, the migrant, and the container box. Urges scholars in media and communication to return to broader conceptions of the field that include mobility of all kinds—information, people, and commodities Embraces perspectives from media studies, science and technology studies, sociology, media anthropology, and cultural geography Discusses ideas of virtual and embodied mobility, network geographies, de-territorialization, sedentarism, nomadology, connectivity, containment, and exclusion Integrates the often-neglected transport studies into contemporary communication studies and theories of globalization
Annalisa Zanola Public speaking and workplace skills. A new domain for global business communication Annalisa Zanola Public speaking and workplace skills. A new domain for global business communication Новинка

Annalisa Zanola Public speaking and workplace skills. A new domain for global business communication

Seminar paper from the year 2015 in the subject English - Grammar, Style, Working Technique, , language: English, abstract: The study of public speaking is proposed as a peculiar area of the business communication domain. A diachronic analysis of the inter- and multi-disciplinarian nature of public speaking in business communication is proposed, as a foundation for a new field of theoretical and applied research. Moreover, public speaking is described here as a basic workplace skill in business communication. Entrepreneurs' public speaking is chosen as an interesting case study: empirical data support the thesis of a strict relationship between entrepreneurs' effectiveness in speaking and the social construction of their meanings. Drawing on those considerations, a more focused reflection on the impact of oratorical skills in business communication contexts is explored.
Björn Schubert The Transnational Effects of Social Media in the Arab Spring. The Cases of Egypt and Tunisia Björn Schubert The Transnational Effects of Social Media in the Arab Spring. The Cases of Egypt and Tunisia Новинка

Björn Schubert The Transnational Effects of Social Media in the Arab Spring. The Cases of Egypt and Tunisia

Bachelor Thesis from the year 2014 in the subject Politics - International Politics - Region: Africa, grade: 1,3, Leuphana Universität Lüneburg, language: English, comment: Review by the assessor: This thesis provides a knowledgeable, well structured, eloquent and insightful description of the role of social media - in particular Twitter and Facebook - in the Arab Spring uprisings in Egypt and Tunisia. The thesis organizes a sizeable and diverse literature and succeeds in making sense of it and adding some creative own ideas., abstract: The goal of this thesis is to contribute to the debate on the impact and influence of social media in the Arab Spring. While numerous studies have addressed individual factors, they generally lack a broad theoretical framework that puts the findings into a compiled perspective. Understanding the dynamics of the Arab uprisings implies a perspective that takes transnational processes into account and is not limited to a case by case assessment. Hence, this thesis will focus on the transnational effects of social media in the Arab Spring, by introducing a diffusion model, displaying the importance of sequence and timing of communication, organization and mobilization. To begin with, (2) the current state of research focusing on protest politics and social media communication will be examined to understand the context of the broad scholarly debate. Secondly, (3) method and case selection will be briefly outlined. Subsequently, (4) the theoretical ...
Ann Sudell Thorn MINORITY STUDENTS. NEEDS FOR SOCIAL INTERACTION ONLINE - HOW THESE NEEDS ARE SERVED BY THE COMMUNICATION FUNCTIONS OF U.S. HIGHER EDUCATION DISTANCE LEARNING COURSES AND PROGRAMS Ann Sudell Thorn MINORITY STUDENTS. NEEDS FOR SOCIAL INTERACTION ONLINE - HOW THESE NEEDS ARE SERVED BY THE COMMUNICATION FUNCTIONS OF U.S. HIGHER EDUCATION DISTANCE LEARNING COURSES AND PROGRAMS Новинка

Ann Sudell Thorn MINORITY STUDENTS. NEEDS FOR SOCIAL INTERACTION ONLINE - HOW THESE NEEDS ARE SERVED BY THE COMMUNICATION FUNCTIONS OF U.S. HIGHER EDUCATION DISTANCE LEARNING COURSES AND PROGRAMS

This study examined the relationship of factors relating to students' perceptions of their need for social interaction in online classes and the extent to which the communication functions of online classes met those perceived needs. The study examined Hispanic and non-Hispanic community college students from one community college and Hispanic and non-Hispanic university doctoral students from one state university. The outcome measures were need for social interaction and the degree to which the communication functions of online courses met the need. A statistically significant difference was found in level of institution and students' perceived need for social interaction in online classes. University students perceived a higher need for social interaction. No statistically significant difference was found in Hispanic and non- Hispanic students need for social interaction in online classes. No statistically significant differences were found in level of institution or ethnicity regarding students' perceptions that the communication functions of online classes met the perceived needs.
Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations Новинка

Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Marcelo Mendonça Teixeira The History of Radio From Hertz To The Web. Communication, Entertainment and Education Marcelo Mendonça Teixeira The History of Radio From Hertz To The Web. Communication, Entertainment and Education Новинка

Marcelo Mendonça Teixeira The History of Radio From Hertz To The Web. Communication, Entertainment and Education

Research Paper (postgraduate) from the year 2016 in the subject Communications - Media History, grade: Communication, Education, Federal Rural University of Pernambuco (Núcleo Semente), course: Núcleo Semente, language: English, abstract: The technological convergence of the mass media is the result of a long adaptation process of their communicative resources to the evolutionary changes of each historical moment. Thus, the new media became (plurally) an extension of the traditional media, allowing to the public access information in a wide range of digital devices. In this sense, our qualitative study with empirical descriptive nature focuses on a literature review about Web Radio and its educative strand. This is an innovator and incipient issue on literature when investigating the potentialities of the radiophonic universe to the online educative process. By itself, the fruitful study follows the path of the radiophonic evolution integrating the online education on the media sphere, especially on the production of educational content to the programs and the conception of a new language to the environment, a promising ambience to the contemporary radiophonic culture. Due to the unusual nature of this investigation, we intend to promote the phenomenon of the "Educative Modalities of Radio on the Digital Era", that makes itself present on many European countries, at the same time, expanding the debate among the international scientific community. Such information offe...
Oluwadamilola Ayeni The representation of issues of sexual violence and sexual consent on reality TV Shows using Big Brother Nigeria 2017 as a case study Oluwadamilola Ayeni The representation of issues of sexual violence and sexual consent on reality TV Shows using Big Brother Nigeria 2017 as a case study Новинка

Oluwadamilola Ayeni The representation of issues of sexual violence and sexual consent on reality TV Shows using Big Brother Nigeria 2017 as a case study

Master's Thesis from the year 2017 in the subject Communications - Movies and Television, grade: 70, Monash University Melbourne, course: Communication and Media Studies, language: English, abstract: This paper presents a media and cultural studies analysis of representations of issues around sexual consent and sexual violence against women on reality TV shows with a focus on the "Big Brother Nigeria 2017" case of sexual assault. In view of this, this thesis addresses the following questions to analyse the representation of issues related to sexual violence on Reality TV (RTV) shows.How are sexual consent and sexual violence represented by the producer of a reality show in Nigeria?How are the issue of sexual consent and sexual violence perceived by the audience of the reality show in Nigeria? How does actions of housemates/ contestants in the Big Brother reality TV show represent the reality of issues in the Nigerian society?This paper critically analyses the "Big Brother Nigeria 2017" reality TV show in relation to the perceptions, interpretation and representation of incidents involving issues of sexual consent and sexual violence. This thesis analyses these representations and perceptions from the audience's perspective as well as the producers' point of view. This thesis examines the relationship between RTV and a representation of the cultural norms and belief system of the Nigerian society. This thesis also gives a critical overview to rape c...
Christina Kuttnig International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile Christina Kuttnig International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile Новинка

Christina Kuttnig International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.
Pamela Walaski (Ferrante) Risk and Crisis Communications. Methods and Messages Pamela Walaski (Ferrante) Risk and Crisis Communications. Methods and Messages Новинка

Pamela Walaski (Ferrante) Risk and Crisis Communications. Methods and Messages

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The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages is designed to help organizations understand the essential components of communicating about risks during a crisis, and it carves out a role for safety health and environmental (SH&E) professionals in the process. Covering common theoretical concepts and explaining the positions of noted experts in the field such as Peter Sandman and Vincent Covello, the book provides a fundamental understanding of the process behind crafting effective messages for a variety of different situations and explains the consequences of saying the wrong thing to an emotional audience. Incorporating numerous case studies—including the BP Deepwater Horizon Oil Spill and the 2010 H1N1 pandemic—it shows how messages can change the way an audience perceives an event and how they react to it, clearly demonstrating how ineffective messages can create untold difficulties for an organization's public image. Savvy SH&E professionals know that their role in helping to craft risk and crisis messages as well as assisting in the execution of risk communication plans provides a critical path to becoming more valuable members of their organizations. Risk and Crisis Communications: Methods and Messages provides invaluable assistance in helping SH&E professionals add value to their organization.
Firesenay Gebeyehu Behailu The contributions of media in minimizing illegal migration in Ethiopia Firesenay Gebeyehu Behailu The contributions of media in minimizing illegal migration in Ethiopia Новинка

Firesenay Gebeyehu Behailu The contributions of media in minimizing illegal migration in Ethiopia

Thesis (M.A.) from the year 2018 in the subject Communications - Mass Media, grade: Very Good, Addis Ababa University (Graduate School of Journalism and Communication), course: Journalism and Communication, language: English, abstract: A number of research papers and study reports that have been written on the subject of illegal migration from Ethiopia have definitely given indispensable information and facts that clarify the magnitude of illegal migration, its causes, the various routes and trafficking channels, the type and extent of dangerous effects, economic and human loses and possible actions for its mitigation. However, none of these studies were able to specifically assess the current status as well as potential contributions of media outlets that broadcast with domestic languages to address this huge social problem of our country. This research paper is written with the aim of partially bridging this gap through analyzing the existing practices and contributions of three selected media outlets namely; Fana FM 98.1, Deutsche Welle and Voice of America Amharic Radio Services to reduce illegal migration taking place from Ethiopia in particular via Yemen to Saudi Arabia. Combinations of data collection and analysis methods and tools have been employed for this study. Qualitative content analysis of programs broadcasted; an in-depth interview with experts from media, international organizations and government institutions, as well as focus group discussions with migrant ...
Mule Ndonye Michael Media and 2013 Political Process in Kenya Mule Ndonye Michael Media and 2013 Political Process in Kenya Новинка

Mule Ndonye Michael Media and 2013 Political Process in Kenya

Today, media remains the most influential institution in the world. Given its power, it has become an inevitable tool for advertising, advocacy, and passing information in developed and developing countries. We know media, new and traditional, in political processes because of the hype that comes with politics. In Kenya, media has had its ups and downs since independence. The infamous 2007/2008 post election violence will take time to be forgotten and the narration of the ordeals of the violence can not pass without mentioning media's role. This book examines the use of media by Kenyan politicians, especially the social media and particularly twitter; the significant case study that Kenyan media launched by holding the first presidential debate prior to March 4th elections: an event that proved to shape voter decision; and the failures of Kenyan media as a watchdog in the coverage of the 2013 elections in Kenya. This book will be fit for those who want to explore the role of media in political communication. The future lies in the hands of media. True or false?
Bo Hannaford Teacher Perceptions of a Professional Learning Community Bo Hannaford Teacher Perceptions of a Professional Learning Community Новинка

Bo Hannaford Teacher Perceptions of a Professional Learning Community

Many studies provide evidence that professional learning communities are a valid means for school reform in public education. These studies may be even more important since schools are facing more pressure than ever to meet high academic performance benchmarks. Therefore, the purpose of this study was to discover teacher perceptions toward a professional learning community and teacher perceptions of instructional practice in a middle school in a southern U.S. state. The results of this study indicated that teachers have a positive perception of learning communities, instructional practice, effective communication, collaboration, shared leadership practices, and the use of common assessments. Teachers, principals, and superintendents may use the results of this study to promote the creation of professional learning communities. The results of this study can lead to positive social change by providing an alternative school culture encouraging a positive perception among teachers that leads to improved instructional practice which can impact student learning
Christina Görke An exploratory study of advertising.s role in young Indian women.s desire to be fair-skinned beauties and their consumption of skin-lightening products Christina Görke An exploratory study of advertising.s role in young Indian women.s desire to be fair-skinned beauties and their consumption of skin-lightening products Новинка

Christina Görke An exploratory study of advertising.s role in young Indian women.s desire to be fair-skinned beauties and their consumption of skin-lightening products

Master's Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian women's attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian women's consumption of fairness products and their aspiration for being fair-skinned beauties.
Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

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Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Yusufzai G. W. Khan Understanding Basics of communication Yusufzai G. W. Khan Understanding Basics of communication Новинка

Yusufzai G. W. Khan Understanding Basics of communication

About the book This book is an excellent resource on the basics of Communication Studies. There is a dearth of locally produced scholarship on Communication and Media studies. This book is going to be of immense help to the students of journalism and mass communication. The strong point of the book is that it explains in simple words the otherwise complex concepts of communication. Faizullah Jan PhD fellow at American(AU) University USA
Cherry Street Publications Reflections of the Media Cherry Street Publications Reflections of the Media Новинка

Cherry Street Publications Reflections of the Media

Reflections of the Media archives the chronology of the media, from the first manifestations of primitive anthropogenic communication on cave walls, to the presupposed actualization of a greater than human super-intelligence, realizing a technological singularity. Reflections of the Media is an archaeological investigation through the eons of human existence aimed at discovering the origins of the media and their impact on civilizations of both antiquity and modernity. Through accounts of ancient inceptions of mass media, the five major media revolutions (print, film, radio, television, and personal computing), and the controversial highlight of a technological singularity, Reflections of the Media investigates the formulation of mass media as both a truthful and deceptive force, offering a dialectical conversation in the discourse of critical media theory.
Various, Joseph Babinsky (Editor) Realms of the Spirit World Various, Joseph Babinsky (Editor) Realms of the Spirit World Новинка

Various, Joseph Babinsky (Editor) Realms of the Spirit World

Communication with "the dead" is natural. Yet this aspect of human communication is an ability virtually lost to us. It is not lost in the sense that it is beyond recovery. It is only lost in the sense of amnesia. To communicate with our deceased loved ones is like an act of remembering a forgotten treasure. This is not a special ability reserved for only select individuals (like John Edwards). In this book the author offers messages from the spirit world. From the Editor's Preface we read: "Why did I compile these messages into a book called, "Realms of the Spirit World"? First, I did this because I was very impressed and inspired when I first read these messages and I wanted others to read encouraging messages from the other side of the veil. Second, I believe that reading these messages some of the sting and fear of death may be lifted from shoulders. By reading these messages many people may lose the fear of communicating with deceased loved ones."
Kbal Tuba Ah N. Physical Design for Classroom Management Kbal Tuba Ah N. Physical Design for Classroom Management Новинка

Kbal Tuba Ah N. Physical Design for Classroom Management

The importance of the physical environment for classroom management in early childhood classrooms has not yet been fully recognized. The information collected in this study about teachers' perceptions can be used to improve the physical environment of early childhood classrooms. Moreover, in the literature there is a lack of studies on early childhood teachers' perceptions related to the physical environment for classroom management. Thus, this study aims to examine the perceptions of a group of early childhood teachers in relation to the influence of the physical environment of the classroom on classroom management. Lastly, since the recognition of the significance and impact of early childhood classrooms increase, the physical environment of these classrooms and its influence on classroom management should be determined to improve early education centers and programs.
Jan Riepe The Future Belongs To Crowds. Media in Don DeLillo.s Libra, Mao II and White Noise Jan Riepe The Future Belongs To Crowds. Media in Don DeLillo.s Libra, Mao II and White Noise Новинка

Jan Riepe The Future Belongs To Crowds. Media in Don DeLillo.s Libra, Mao II and White Noise

Thesis (M.A.) from the year 2006 in the subject American Studies - Literature, grade: 2,0, University of Freiburg (Englisches Seminar), course: Magisterprüfung, 68 entries in the bibliography, language: English, abstract: This paper analyzes the treatment of media in novels by Don DeLillo. Key concepts in the study of media will be presented and explained in regard to how they are represented in DeLillo's novels. The focus will be on the novels and not on the media, after all this is a master's thesis in Literary and not in Communications Studies. Media and media theory, in our age of information capitalism are, now more than ever before, a topic that deserves close scholarly attention. Media theorists agree that to study the media is to study one of the most important topics of the day and that "such study should be compulsory part of every citizens liberal education" (Fred Inglis. Media Theory. An Introduction. Oxford: Basil Blackwell, 1990. p. 6). Most people in their daily lives are permanently surrounded by media. No matter if it is our entertainment, information, health, knowledge, memory, identity, dreams, emotions, or even our dying - all have by now been incorporated by the media. It is impossible to understand our acting and thinking without considering the influence of mediation. The entire history of mankind is inseparable from media, from language to the alphabet and the printing press all the way to today's instant electronic communication. &...
Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency Новинка

Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency

Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of Applied Sciences Mönchengladbach , language: English, abstract: To successfully communicate a fashion brand, not only the advertising message itself has to match with the relevant target group, but also the right media have to be used to address the target group. Communication that wants to catch the brands' target group and wants to be noticed has to meet exactly their lifestyle and attitude. Solely methods of mass communication do not reach the individual target audiences anymore. That is why new ways of communication become more important. This thesis provides a framework of marketing communication strategies, traditional and up-to-date ones, which can be applied to the target groups of the fashion market. Those strategies can be combined almost unlimited. However, the media planning should be carried out target group oriented. With the help of four relevant target audiences and their use of media will be exemplified how a brand can find the suitable strategies for its target group. Knowing how to define whether a strategy was successful, is just as important as gaining the attention of customers through this strategy. Therefore, it will be determined which measurements of efficiency are applicable for which marketing communication strategies.
Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone Новинка

Fotini Mastroianni Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for how organisations become and remain competitive. The essay is using two leading products which operate in the mobile phone industry. These are Research in Motion (RIM) and Apple and their retrospective products: a) the Blackberry and b) the iPhone. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and in offering features that are of satisfaction to the customers.
Erica Mateus The Media and The Church Erica Mateus The Media and The Church Новинка

Erica Mateus The Media and The Church

Bachelor Thesis from the year 2017 in the subject Communications - Media Economics, Media Management, grade: 89,00, Helderberg College of Higher Education, language: English, abstract: Mass media has become a big part of the lives of individuals.There is no doubt that social media have gained wider acceptability and usability and are also becoming probably the most important communication tools among people. Churches have also invested time and money in broadcast media such as television and radio. The Uses and Gratification Theory (UGT) was used for this study.The aim of this study is to see how the use of the media has impacted the church. To find out how the use of media has helped the SDA church as a whole grow, how it has helped the different participating churches grow and how it has improved member relations. Many churches are using media to communicate with their members, spread the gospel, preach, reach and bring in new members. Churches do not usually get feedback from the people they reach. Churches are unaware of the impact they have on the people they are trying to reach or the members they communicate with. This study will help the churches know how their use of media is impacting their environment and how they can improve its effectiveness.
Rafael Obregon The Handbook of Development Communication and Social Change Rafael Obregon The Handbook of Development Communication and Social Change Новинка

Rafael Obregon The Handbook of Development Communication and Social Change

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This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Abdallah Ziraba The role of information and communication technology in the management of selected secondary schools in Central Uganda Abdallah Ziraba The role of information and communication technology in the management of selected secondary schools in Central Uganda Новинка

Abdallah Ziraba The role of information and communication technology in the management of selected secondary schools in Central Uganda

Master's Thesis from the year 2012 in the subject Pedagogy - Media Pedagogy, , course: Masters of Education In information and Communication Technology, language: English, abstract: The study was about establishing the role of ICT in the management of secondary schools in selected schools of Central Uganda with particular interest on the role of ICT in enhancing effective financial management, the effect of ICT on examination management; setting, testing, record keeping and grading system and the role of ICT in enhancing effective communication in selected secondary schools in central Uganda. The study was prompted by the realization that management in many secondary schools in Uganda was characterized by inefficiency in the areas of financial management, examination management and dissemination of information in schools which had resulted into declining academic standards yet schools had ICT facilities that could enhance effective management. The study was carried out in selected secondary schools in Central Uganda.I used a cross sectional survey design in this study and I collected data using semi-structured survey questionnaires, interviews and observation. I logically analyzed Qualitative data as the study progressed and I used a Statistical Package for Social Sciences (SPSS) and excel to analyze quantitative data. Purposive sampling technique was used and tables were used to determine the sample sizes.Upon the role of ICT on management of financial issues, I discover...
Tang Tang Strategic Social Media. From Marketing to Social Change Tang Tang Strategic Social Media. From Marketing to Social Change Новинка

Tang Tang Strategic Social Media. From Marketing to Social Change

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Andrea Morris Ready or Not - Childcare Providers. and Kindergarten Teachers. Perceptions on the School Readiness of Children with and without Disabilities Andrea Morris Ready or Not - Childcare Providers. and Kindergarten Teachers. Perceptions on the School Readiness of Children with and without Disabilities Новинка

Andrea Morris Ready or Not - Childcare Providers. and Kindergarten Teachers. Perceptions on the School Readiness of Children with and without Disabilities

The "Ready or Not" study examined the perceptions of center-based childcare provider and kindergarten teacher perceptions on school readiness of children with and without disabilities. Findings indicated that reporting childcare providers placed more emphasis on academic readiness skills while kindergarten teachers placed more emphasis on social and behavioral skills. Surveyed participants also indicated their beliefs that children’s preschool experiences are important for school readiness and that children without disabilities tend to be more ready for kindergarten than children with disabilities. While these findings help advance present understanding of the differences in perceptions of childcare providers and kindergarten teachers on school readiness, further research is recommended to replicate results and delve deeper into the reasons behind the differences. Results of this study also emphasize the need for better communication of kindergarten ex­pectations and for teaching social and behavioral skills necessary to help children make a smooth kindergarten transition.
Joshua Ochieng Media Coverage of Environmental Conservation Issues Joshua Ochieng Media Coverage of Environmental Conservation Issues Новинка

Joshua Ochieng Media Coverage of Environmental Conservation Issues

Bachelor Thesis from the year 2015 in the subject Communications - Journalism, Journalism Professions, grade: 8.7, Kenyatta University (Media Technology and Advanced Communication), course: Bachelors: Mass communication and Journalism, language: English, abstract: Environmental issues represent a very low proportion of all stories covered by newspapers; these stories also suffer from content limitations. No coverage of environmental issues in the popular media is likely to be a straight forward treatment of the facts due to many practical constrains, some of which are inherent in the structure and values of modern news reporting. Some of these constrains are: misreporting or miscommunication, low levels of journalistic training in science reporting and writing, media time and space constrains and commercial pressures. The objectives guiding the study are: how regularly are environmental conservation stories published and why they are not published as regularly and with such prominence as other stories of political and entertainment nature. A descriptive survey design will be used. This involves content analysis per se primarily as a tool of data collection. Purposive sampling dictated the choice of THE DAILY NATION and THE STANDARD as newspapers whose content shall be analyzed. The selection of media outlets was based on popularity and the number of published copies and the rating of selected newspapers. The period under analysis will be between the month of May and June.Cons...
Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media Новинка

Virgil Scudder World Class Communication. How Great CEOs Win with the Public, Shareholders, Employees, and the Media

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Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
Tuwayrish Almatrafi Riyadh Saudi Faculty Members. Perceptions Of CAEP Standards Tuwayrish Almatrafi Riyadh Saudi Faculty Members. Perceptions Of CAEP Standards Новинка

Tuwayrish Almatrafi Riyadh Saudi Faculty Members. Perceptions Of CAEP Standards

This Book is helpful because it investigates how educators perceive educational standards as a common trend in the education field. Several studies were conducted to examine educators' knowledge and familiarity about either new or exciting educational standards, but none was about the Saudi faculty members' familiarity and perceptions of the CAEP standards. Some of these studies were investigating graduate students' perceptions about the concepts of standards and accreditation. Others were about teachers' perceptions of standards and their awareness and ability to implement national standards. These studies were conducted in different places and under different circumstances. Other studies were conducted in the United States with different participants using different methods of data collection. However, no study has been conducted specifically examining faculty members' perceptions of educational standards. The participants of the studies in the literature were either graduate students, pre-service teachers, or teachers. This study contributes to the literature by conducting the study in the Middle East, specifically in Saudi Arabia.
Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations Новинка

Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations

Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,3 out of 10 (B), University of Amsterdam (Graduate School of Communicatin), course: Communication Science (Persuasive Communication), language: English, abstract: Online platforms empower consumers to share their negative experiences with a broad public of fellow consumers on the Internet. Complaints expressed as negative electronic word of mouth (nWOM) have a great potential to damage companies accused in these publicly made complaints. This study investigates upon the most effective means for companies to counter nWOM by means of webcare. The results show that a loss of satisfaction and trust as well as negative eWOM behaviour after a service failure can be positively influenced depending on the content of a webcare response (accommodative vs. notice). These effects appear to be mediated by consumers' expectations. Furthermore, although webcare communication strategy (proactive vs. reactive) does not influence satisfaction, trust and negative eWOM behaviour of senders of nWOM, the results show an influence of webcare communication strategy on positive eWOM behaviour. The findings of this study are discussed in the light of the potential of webcare to serve as a tool for online complaint management.
Marco Hölzel Crisis Management, CSR, and Crisis Communication in the Volkswagen Emissions Scandal Marco Hölzel Crisis Management, CSR, and Crisis Communication in the Volkswagen Emissions Scandal Новинка

Marco Hölzel Crisis Management, CSR, and Crisis Communication in the Volkswagen Emissions Scandal

Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Cumbria, language: English, abstract: The purpose of this research is to examine the crisis management and crisis communication of the German car company Volkswagen (VW) in its recent emissions scandal. This study aims to analyse the applied crisis management and communication strategies of Volkswagen by evaluating the crisis´ impact on each stakeholder group. To accomplish this, the research adopts a single case study design, and it considers a significant amount of qualitative, secondary data.The research first notes that Volkswagen failed in its crisis management prevention tactics, as it was unable to detect the crisis at an early stage. Moreover, the study reveals that VW implemented several immediate crisis management measures for a quick turnaround management. Instead of concentrating on a specific crisis response theory, it is evident that VW made use of different crisis response strategies. VW took full responsibility for the crisis, promising transparency, but it also shifted the blame onto a small group of employees, suggesting that the company was also the victim of human error. Finally, the study reveals the significant impact of the crisis on each stakeholder group, which reveals that VW struggled to regain stakeholder trust and did not keep its promise of transparency. Thus, the study concludes by presenting future recommen...
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Ye Wang The impact of CSR and public platforms on corporate marketing communication Ye Wang The impact of CSR and public platforms on corporate marketing communication Новинка

Ye Wang The impact of CSR and public platforms on corporate marketing communication

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate social responsibility (CSR) has become an increasingly important element when stakeholders' make their decisions about enterprises and their products. Currently, most companies still stay on the situation of one-way communication. It is the lack of effective two-way communication between companies and stakeholders that makes a win-win condition hardly be achieved.As the number of netizens and smart phone users increases dramatically. Public platforms such as Facebook, Twitter, LinkedIn, Youtube, Flickr, and Sina Weibo have play an important role in marketing communications. To combine corporate social responsibility with public platform is a new way to improve the brand image, as well as promote products or services. But at the same time, public platform has its uncertainties, on the one hand, too much emphasis on CSR may make customers' attention focused on CSR rather than their products or services; On the other hand, whether the direction of discussion on public platforms is positive or negative is hard to control.This paper aims to shed light on corporate practices regarding the integration of CSR into corporate communication on public platforms. It uses case study method, selects representative CSR activities of three companies, and fig...
Karima Belghiti Perceptions of The Need for Pedagogical Training Karima Belghiti Perceptions of The Need for Pedagogical Training Новинка

Karima Belghiti Perceptions of The Need for Pedagogical Training

This book generally raises the issue of the lack of pedagogical training in Moroccan universities. On a more specific level, the study is an attempt to investigate the perceptions of the need for pedagogical training among EFL university teachers. One of the motives behind choosing this topic is the fact that training is not a requirement for recruitment in Moroccan universities. The second motive is the teachers' misconceptions of what makes a good teacher,and how they affect their teaching practices. Through the investigation, the study aims to find out how the teaches' perceptions of the need for training are influenced by their conceptions of teaching and learning, their perceptions of what teaching is, and the way they approach and deal with uncertainties in their teaching. The second purpose of the study is to argue for the need of a pedagogical training that can change the teachers' misconceptions, and that can promote effective EFL teaching practices.
Wise Mainga, Lina Yan Project Competencies of Consultancy Firms in Sweden Wise Mainga, Lina Yan Project Competencies of Consultancy Firms in Sweden Новинка

Wise Mainga, Lina Yan Project Competencies of Consultancy Firms in Sweden

This study explores, describes and analyzes the various characteristics of interproject learning mechanisms and project competencies found in a sample of consulting firms in Sweden. The study focuses on the perceived importance of different interproject learning mechanisms and their perceived impact in developing project competencies in consulting firms. The study interrogates the 'perceptions' of 'key' informed project management practitioners, who have experience of managing projects. Their perceptions about project activities in their respective firms helped capture a 'managerial' and provide an 'expert' view. The study find that the most highly ranked and valued interproject learning mechanisms involved some degree of face-to-face interactions. Learning mechanisms that enable the capture, storage and transfer of explicit knowledge, though important, were not ranked highly in importance as person-to- person communication. The difference might be due to the efficient way the latter mechanisms have in transferring socially embedded and context-dependant tacit knowledge, which comprise a large part of knowledge applied in projects.
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

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One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip Новинка

Miraziz Bazarov Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regent's College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed:Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data.Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies;b) By interviewing the representatives of Russian luxury hotels.2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels.3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotel's customer experienc...
Karen Ross The Handbook of Gender, Sex and Media Karen Ross The Handbook of Gender, Sex and Media Новинка

Karen Ross The Handbook of Gender, Sex and Media

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The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Fackler P. Mark The Handbook of Global Communication and Media Ethics Fackler P. Mark The Handbook of Global Communication and Media Ethics Новинка

Fackler P. Mark The Handbook of Global Communication and Media Ethics

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This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011 Brings together leading international scholars to consider ethical issues raised by globalization, the practice of journalism, popular culture, and media activities Examines important themes in communication ethics, including feminism, ideology, social responsibility, reporting, metanarratives, blasphemy, development, and «glocalism», among many others Contains case studies on reporting, censorship, responsibility, terrorism, disenfranchisement, and guilt throughout many countries and regions worldwide Contributions by Islamic scholars discuss various facets of that religion's engagement with the public sphere, and others who deal with some of the religious and cultural factors that bedevil efforts to understand our world
James Wanyama Employee perception of the effectiveness of communication patterns in organizations James Wanyama Employee perception of the effectiveness of communication patterns in organizations Новинка

James Wanyama Employee perception of the effectiveness of communication patterns in organizations

Master's Thesis from the year 2016 in the subject Business economics - Personnel and Organisation, , course: MASTER OF PHILOSOPHY IN HUMAN RESOURCE DEVELOPMENT, language: English, abstract: A communication system links together the constituent parts of an organization and provides for the creation, distribution, interpretation and execution of instructions. The purpose of the study was to investigate employees' perception of the effectiveness of communication patterns used in organizations, establish employee use, evaluating and rating of the known patterns of communication, and how the known patterns are effective in service delivery.This study was guided by the kite orientation model (1973), which focuses on interpersonal communication on communication that is two-way and emphasizes on the dynamics of communication situations. Related literature on this model, Human Resource Management and relationship between communication patterns and Human Resource Management was reviewed.Survey research design was used and was carried out at Kenya Seed Company. There are over 300 employees from the departments of Human Resource, Public Relations, research and development, auditing and field, Marketing and Finance. Out of this, a sample of 180 which represented 60% from the whole population was selected using purposive and stratified sampling. Data was collected using questionnaires, observation and interview schedules. The data collected was then classified, presented, analyzed ...
Mohamed Asad Social Media and Organizational Culture Mohamed Asad Social Media and Organizational Culture Новинка

Mohamed Asad Social Media and Organizational Culture

Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Duisburg-Essen (Wirtschaftswissenschaften), language: English, abstract: For many organizations the alignment between social media and organizational culture is a massive challenge because these two concepts do not match in general. The integration of social media in organizations demands preliminary change-oriented cultures which, however, often have inflexible structures that prevent changes. In this thesis, there will be an investigation on the effect of social media integration on the organizational culture by use of literature review, with a special focus on the internal communication within organizations. This thesis first defines the term of social media which are very up-to-date but which are used in many cases so that a differentiated point of view has to be taken. In almost the same manner, the term organizational culture is described. This concept, however, is underestimated because the majority of people do not think of an organizational culture when looking at an organization, but they are rather profit-oriented. Thus, it is crucial to consider this social aspect of an organization. The thesis investigates this concept critically. One of the concerned elements in consequence of the combination between social media and organizational culture is the communication within an organization. An integration of social media tec...

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
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