presidential initiative on aids strategy for communication to youths



Nkhoma Edith Involvement Of Youth Living With HIV and AIDS Nkhoma Edith Involvement Of Youth Living With HIV and AIDS Новинка

Nkhoma Edith Involvement Of Youth Living With HIV and AIDS

Prevention of HIV transmission amongst youths poses a major challenge globally and Kenya is no exception. This study was conducted at Comprehensive Care Center (CCC) of Kenyatta National Hospital in Nairobi, Kenya. The study aim was to find out if youths living with HIV and AIDS are effectively involved in dissemination of HIV prevention information amongst peers. The study further explored knowledge currently acquired by youths in the CCC, opportunities, barriers and suggestions of greater involvement, as they get involved in information dissemination. Qualitative and focused group discussions methodologies were applied with youths aged 15-24 years who disclosed their HIV status. The study revealed that though youths in the CCC have greater knowledge on AIDS as well as opportunities for dissemination, stigma and discrimination is a great hindrance and there is a need to deal with this if infected youths will be effective in contributing to Zero infections among their peers in their communities.
Elizabeth Kuhnke Communication Skills For Dummies Elizabeth Kuhnke Communication Skills For Dummies Новинка

Elizabeth Kuhnke Communication Skills For Dummies

The key to perfecting your communication strategy Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation. Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without! Get ahead in the workplace Use effective communication skills to secure that new job offer Convince friends and family to support you on a new venture Utilising a core of simple skills, Communication Skills For Dummies will help you shine—in no time!
Roger D'Aprix The Credible Company. Communicating with a Skeptical Workforce Roger D'Aprix The Credible Company. Communicating with a Skeptical Workforce Новинка

Roger D'Aprix The Credible Company. Communicating with a Skeptical Workforce

3693.13 руб. или Купить в рассрочку!
In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
Ikechukwu Aloysius Orjinta Campus Ministry Ikechukwu Aloysius Orjinta Campus Ministry Новинка

Ikechukwu Aloysius Orjinta Campus Ministry

Scientific Study from the year 2011 in the subject Sociology - Religion, , language: English, abstract: This book is the fruit of over eight years experience of the author as a university youths chaplain, as well as the youths' social worker and animator in the United Nations Refugee Camp in Oru-Ijebu, Ogun State Nigeria.The University involved has over 120 thousand students while the refugee camp had refugees from virtually all the war zones in Afrika.This work is a compilation of all the Talks, counselling sessions, workshops, social and spiritual direction and guidance of youths. As Vice-President of the Conference of Chaplains of Tertiary Institutions in Nigeria, the author held workshops organized to initiate inexperienced chaplains into the youths' animation and administration.The work is christian based, and particularly catholic oriented. The Strategy could however be applied to youths' animation anywhere on the globe.
Thomas Osche Communication strategies for product recalls in the healthcare business Thomas Osche Communication strategies for product recalls in the healthcare business Новинка

Thomas Osche Communication strategies for product recalls in the healthcare business

Master's Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.3, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: After a series of cardiac implantable device recalls hit the industry in the year 2005 the question of a favourable corporate communication strategy about inevitable product recalls was raised. Knowing that it is impossible to produce 100% failure free products I was personally interested in seeing how such recalls occurred and how successful they were handled by the different companies from a communication perspective. This thesis analyses such device recalls since the year 2000 and attempts to identify a favourable communication strategy for the companies involved in such recalls in the future. Qualitative analysis was performed on various secondary data sources to find positive and negative aspects of different communication strategies for the affected companies. Four companies could be analysed, where three provided significant results, which were used for final recommendations. Those recommendations are provided to support active corporate communi-cation. The basis of the recommended communication strategy is as follows: Provide disclosure about probabilities of malfunctions while supportive to the most powerful stakeholders, which are the physicians and the regulatory authorities. When one company faces a recall it is favourable to take ac...
Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias Новинка

Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias

Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 13, , language: English, abstract: This little dissertation aimed to compare French conservative and British sensationalistic communication practices during political campaigning through an analysis of the political communication history in both countries, a reminder of fundamental political communication notions and a focus on the modern use of digital communication over last presidential elections. Then, the objective was to understand the influence of fake news, targeted ads and social medias on the communication methods used by the politicians through a comparison of different studies conducted on this topic and an analysis of a focus group debate between five millennials of both French and British nationalities.
Fortune Sibanda HIV and AIDS-Related Stigma and Discrimimation Fortune Sibanda HIV and AIDS-Related Stigma and Discrimimation Новинка

Fortune Sibanda HIV and AIDS-Related Stigma and Discrimimation

The book provides a systematic analysis of the prevalence of HIV and AIDS-related stigma and discrimination among students at Great Zimbabwe University (GZU) by focusing on their causes, forms, contexts and impact. It examines how stigma and discrimination in a higher institution of learning are exacerbating HIV and AIDS epidemic among the youths. Those on Anti-Retroviral Therapy cannot publicly take their medication as those suffering from Diabetes or Blood Pressure. Hence, the work is partially a response to the clarion call that 'We can't be silent' on HIV and AIDS epidemic or even do contemporary education without engaging with the HIV epidemic. At GZU, the problem is still an incipient concrete existential reality that should be nipped in the bud.
Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations Новинка

Anika Kunz Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations

Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,3 out of 10 (B), University of Amsterdam (Graduate School of Communicatin), course: Communication Science (Persuasive Communication), language: English, abstract: Online platforms empower consumers to share their negative experiences with a broad public of fellow consumers on the Internet. Complaints expressed as negative electronic word of mouth (nWOM) have a great potential to damage companies accused in these publicly made complaints. This study investigates upon the most effective means for companies to counter nWOM by means of webcare. The results show that a loss of satisfaction and trust as well as negative eWOM behaviour after a service failure can be positively influenced depending on the content of a webcare response (accommodative vs. notice). These effects appear to be mediated by consumers' expectations. Furthermore, although webcare communication strategy (proactive vs. reactive) does not influence satisfaction, trust and negative eWOM behaviour of senders of nWOM, the results show an influence of webcare communication strategy on positive eWOM behaviour. The findings of this study are discussed in the light of the potential of webcare to serve as a tool for online complaint management.
Ville Pulkki Communication Acoustics. An Introduction to Speech, Audio and Psychoacoustics Ville Pulkki Communication Acoustics. An Introduction to Speech, Audio and Psychoacoustics Новинка

Ville Pulkki Communication Acoustics. An Introduction to Speech, Audio and Psychoacoustics

8275.98 руб. или Купить в рассрочку!
In communication acoustics, the communication channel consists of a sound source, a channel (acoustic and/or electric) and finally the receiver: the human auditory system, a complex and intricate system that shapes the way sound is heard. Thus, when developing techniques in communication acoustics, such as in speech, audio and aided hearing, it is important to understand the time–frequency–space resolution of hearing. This book facilitates the reader’s understanding and development of speech and audio techniques based on our knowledge of the auditory perceptual mechanisms by introducing the physical, signal-processing and psychophysical background to communication acoustics. It then provides a detailed explanation of sound technologies where a human listener is involved, including audio and speech techniques, sound quality measurement, hearing aids and audiology. Key features: Explains perceptually-based audio: the authors take a detailed but accessible engineering perspective on sound and hearing with a focus on the human place in the audio communications signal chain, from psychoacoustics and audiology to optimizing digital signal processing for human listening. Presents a wide overview of speech, from the human production of speech sounds and basics of phonetics to major speech technologies, recognition and synthesis of speech and methods for speech quality evaluation. Includes MATLAB examples that serve as an excellent basis for the reader’s own investigations into communication acoustics interaction schemes which intuitively combine touch, vision and voice for lifelike interactions.
Philipos Petros Gile, Tadesse Wana MAINSTREAMING HIV/AIDS INTERVENTIONS IN THE PUBLIC SECTOR Philipos Petros Gile, Tadesse Wana MAINSTREAMING HIV/AIDS INTERVENTIONS IN THE PUBLIC SECTOR Новинка

Philipos Petros Gile, Tadesse Wana MAINSTREAMING HIV/AIDS INTERVENTIONS IN THE PUBLIC SECTOR

HIV/AIDS is a major development challenge that threats to reverse the development gains achieved over the years of investments. It further threatens to derail every conceivable strategy for future development. However, there is still some hope if institutions, individuals, sectors, donors, governments and development actors accept the exceptionality of the HIV/AIDS crisis and devise strategies to halt its spread. Mainstreaming of HIV/AIDS interventions in the workplaces is among the major strategies used to improve and sustain effective responses against the epidemic in the institutions and sectors. This interesting book is highly recommended for those people, organizations, agencies, sectors working against HIV&AIDS in any workplaces anywhere.
David Morris Dictionary of Communication Disorders David Morris Dictionary of Communication Disorders Новинка

David Morris Dictionary of Communication Disorders

6405.82 руб. или Купить в рассрочку!
This dictionary provides clear and concise explanations of terms used in the field of speech, therapy pathology and relevant terms in related fields including augmentative, alternative communication, hearing, linguistic, medicine, phonetics/phonology and psychology/psychiatry. Those working with people who have communication disorders and those who may be returning to this field will find the explanations easy to understand. Terms include assessments, therapy programmes and current theories in these fields. This edition has been thoroughly updated. It includes useful website addresses for manufacturers and suppliers of communication aids and publishers of assessments, and where to find useful information on the internet for various conditions.
Alexander Otto Success of political communication on social networking sites Alexander Otto Success of political communication on social networking sites Новинка

Alexander Otto Success of political communication on social networking sites

Master's Thesis from the year 2012 in the subject Communications - Media and Politics, Politic Communications, grade: 8,3 (von 10), University of Amsterdam (Graduate School of Communication), language: English, abstract: This master's thesis aims to determine the causes of success of the leading German, Dutch and British social-democratic parties' pages on SNS in order to establish a political communications strategy efficiently bypassing the journalists' gate and attracting new voters. It combines an explorative content-analysis with a web-based survey among the pages' users (n=448). The opportunities and drawbacks of politics on SNS are evaluated based on general political communication goals, politicians' intentions and in light of normative societal expectation. Findings reveal that the pages are primarily populated by party followers; party preference accounts for a large share of success. Results from multiple regression analyses are line with impressions from content-analysis showing that next to non-page related determinants the pages interactivity and authenticity significantly predict success on SNS. A final outlook elaborates on two possible scenarios proposing either rededicating parties' pages to tools of internal communication or significant improvements in order to make better use of SNS' potentials for political communication.
Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency Новинка

Karola Schwindt Marketing communication strategies for fashion brands and measurements of efficiency

Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of Applied Sciences Mönchengladbach , language: English, abstract: To successfully communicate a fashion brand, not only the advertising message itself has to match with the relevant target group, but also the right media have to be used to address the target group. Communication that wants to catch the brands' target group and wants to be noticed has to meet exactly their lifestyle and attitude. Solely methods of mass communication do not reach the individual target audiences anymore. That is why new ways of communication become more important. This thesis provides a framework of marketing communication strategies, traditional and up-to-date ones, which can be applied to the target groups of the fashion market. Those strategies can be combined almost unlimited. However, the media planning should be carried out target group oriented. With the help of four relevant target audiences and their use of media will be exemplified how a brand can find the suitable strategies for its target group. Knowing how to define whether a strategy was successful, is just as important as gaining the attention of customers through this strategy. Therefore, it will be determined which measurements of efficiency are applicable for which marketing communication strategies.
Sow Mouhamadou Innovative Sustainable Business Strategy Sow Mouhamadou Innovative Sustainable Business Strategy Новинка

Sow Mouhamadou Innovative Sustainable Business Strategy

Designed for organizational leaders and business graduate students, this book is a great guide on planning and implementing a business strategy that will lead to success in the present without jeopardizing the future (Sustainable Business Strategy). The book covers important concepts of strategy planning, strategy thinking, complexity, sustainability, and how to leverage these concepts to build a winning business strategy. A real world example is provided for each concept.
Paul Makocho HIV/AIDS Education in selected urban schools of Malawi Paul Makocho HIV/AIDS Education in selected urban schools of Malawi Новинка

Paul Makocho HIV/AIDS Education in selected urban schools of Malawi

Doctoral Thesis / Dissertation from the year 2012 in the subject Social Pedagogy / Social Work, grade: Passed, University of Leeds (School of Education), course: PhD in Science Education, language: English, abstract: The needs of young people in classroom based HIV/AIDS Education in Malawi, the extent to which current classroom practices respond to these needs, and the factors influencing these responses have been explored using questionnaires, interviews, lesson observations, and document analysis.In contrast to previously reported literature on HIV/AIDS Education in Malawi, the present study has drawn pupils' needs directly from the pupils' themselves, focussed on classroom practice, and triangulated the various data sets to give a comprehensive picture of HIV/AIDS Education in Malawi.Pupils identified a need for open discussion climates on HIV/AIDS issues despite a conservative cultural and religious adult world that is not open. They also identified a need for explicit and accurate knowledge on HIV/AIDS issues, opportunities to acquire behavioural skills for HIV prevention, and involvement of external speakers.The needs of the pupils have not been adequately addressed by the current classroom practice. Factors which influenced this can be linked to lack of policies that are responsive to culture and religion, ineffective and inadequate teaching policy guidelines, and lack of a policy prioritizing HIV/AIDS education by making it examinable. The findings suggest tha...
John Plansky Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal John Plansky Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal Новинка

John Plansky Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal

2009.87 руб. или Купить в рассрочку!
A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Behavioral Strategy. Emerging Perspectives Behavioral Strategy. Emerging Perspectives Новинка

Behavioral Strategy. Emerging Perspectives

A volume in Research in Behavioral StrategySeries Editor T. K. Das, City University of New YorkBehavioral strategy continues to attract increasing research interest within the broader field of strategicmanagement. Research in behavioral strategy has clear scope for development in tandem with suchtraditional streams of strategy research that involve economics, markets, resources, and technology. Thekey roles of psychology, organizational behavior, and behavioral decision making in the theory and practiceof strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decisionmaking are importantly concerned with human cognition, human decisions, and human behavior, it makeseminent sense to bring some balance in the strategy field by complementing the extant emphasis on the"objective' economics-based view with substantive attention to the "subjective" individual-orientedperspective. This calls for more focused inquiries into the role and nature of the individual strategy actors,and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series,behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker inthe entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersed indiverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been kn...
The Practice of Behavioral Strategy The Practice of Behavioral Strategy Новинка

The Practice of Behavioral Strategy

A volume in Research in Behavioral StrategySeries Editor T. K. Das, City University of New YorkBehavioral strategy continues to attract increasing research interest within the broader field of strategicmanagement. Research in behavioral strategy has clear scope for development in tandem with suchtraditional streams of strategy research that involve economics, markets, resources, and technology. Thekey roles of psychology, organizational behavior, and behavioral decision making in the theory and practiceof strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decisionmaking are importantly concerned with human cognition, human decisions, and human behavior, it makeseminent sense to bring some balance in the strategy field by complementing the extant emphasis on the"objective' economics-based view with substantive attention to the "subjective" individual-orientedperspective. This calls for more focused inquiries into the role and nature of the individual strategy actors,and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series,behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker inthe entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersedin diverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been kn...
Campbell Macpherson The Change Catalyst. Secrets to Successful and Sustainable Business Change Campbell Macpherson The Change Catalyst. Secrets to Successful and Sustainable Business Change Новинка

Campbell Macpherson The Change Catalyst. Secrets to Successful and Sustainable Business Change

2415.55 руб. или Купить в рассрочку!
The essential companion for delivering successful and sustainable change. «Essential reading for CEOs and leaders of change.» – Martin Davis, CEO, Kames Capital 88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation – its people and its processes – to the ultimate delivery of the outcomes your business needs. The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more. People don't like change; it rattles their cages and makes them uncomfortable – and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change. Learn why typical change initiatives are far more likely to fail than succeed. Identify your Change Catalyst to strengthen both process and outcome. Overcome cultural challenges and turn understanding into transformation. Develop and implement a solid strategy for successful change. Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't. The Change Catalyst will tilt the odds on your favour and enable your next change initiative to be among the 12% that succeeds.
Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen Новинка

Laura Parlabene Market entry strategy for the Chinese market on the example of Volkswagen

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen.In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented.The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.
Philippe Maarek J. Campaign Communication and Political Marketing Philippe Maarek J. Campaign Communication and Political Marketing Новинка

Philippe Maarek J. Campaign Communication and Political Marketing

8739.15 руб. или Купить в рассрочку!
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

3757.53 руб. или Купить в рассрочку!
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Aaron Joy Libertarian Presidential Candidates Crossword Puzzle Book. From John Hospers To Ron Paul To Gary Johnson Aaron Joy Libertarian Presidential Candidates Crossword Puzzle Book. From John Hospers To Ron Paul To Gary Johnson Новинка

Aaron Joy Libertarian Presidential Candidates Crossword Puzzle Book. From John Hospers To Ron Paul To Gary Johnson

Historian and Goldwater Libertarian, Aaron Joy presents the first crossword puzzle book dedicated to the Presidential and Vice-Presidential candidates who have run under the Libertarian Party banner from 1972 to 2012. A great starting point for libertarians and presidential history buffs, or just winning the next game of political trivia. Aaron also does an on-going series of music crossword puzzle books. This is his first non-music crossword puzzle book, having already created a series of music crossword puzzle books. None of these puzzles have been previously published, nor is this book connected in any way to any candidate nor the Libertarian Party.
Joe Calloway Never by Chance. Aligning People and Strategy Through Intentional Leadership Joe Calloway Never by Chance. Aligning People and Strategy Through Intentional Leadership Новинка

Joe Calloway Never by Chance. Aligning People and Strategy Through Intentional Leadership

1381.78 руб. или Купить в рассрочку!
Praise for Never By Chance «Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large and small have been waiting for. Highly readable, loaded with innovative ideas and filled with seminal insights from both a consulting and CEO perspective, Never by Chance lays out a plan for aligning people and strategy to dramatically improve market share and ROI. If you're going to read one business book this year, this is it!» —Kevin J. Clancy, PhD, Chairman, Copernicus Marketing Consulting «Never by Chance is a real-world, pragmatic guide to authentic alignment, vision, and strategy. If you want to create enduring value for your customers that drives shareholder value, then read this book. A great read that lays out a foundational approach to aligning people, resources, and strategy.» —Kevin Cashman, Senior Partner, Korn/Ferry Leadership & Talent Consulting; bestselling author of Leadership from the Inside Out «Calloway, Feltz, and Young offer a fresh perspective on what it takes to drive business strategy to its successful conclusion. This is a compelling contribution to the literature on the application of strategy and the importance of those things that really matter. It's a must-read for all those who labor in the vineyards of corporate America and those who aspire to it.» —Benjamin Ola. Akande, PhD, Dean, School of Business and Technology, Webster University «Everyone ends up somewhere, but few end up somewhere on purpose. Doing things on purpose and for a purpose are critical to business success. Never by Chance makes a compelling case for intentional leadership in bringing all of a company's resources to bear on delivering the stakeholder value your organization exists to provide.» —Steve Tourek, SVP and General Counsel, Marvin Windows and Doors
Virginia Allum OET Speaking for Nurses Book 2 Virginia Allum OET Speaking for Nurses Book 2 Новинка

Virginia Allum OET Speaking for Nurses Book 2

OET Speaking for Nurses Book 2 includes information about the 2018 Updated OET Speaking Sub-test as well as role play dialogues with transcripts. Each section of the book highlights communication strategies which can be used in the dialogue.ContentsUpdated 2018 OET Speaking Information1. Communication Focus: Encouraging the following of treatmentScenario: Child with Eczema2. Communication Focus: Persuading Scenario: Newborn with Jaundice3. Communication Focus: Gathering Information to assess PainScenario: Admission to A&E with Back Pain4. Communication Focus: Giving Advice on LifestyleScenario: High Cholesterol5. Communication Focus: Reassuring Scenario: diabetic foot injury
Ezra Schneier Total Rewards Communication Handbook Version 7 Ezra Schneier Total Rewards Communication Handbook Version 7 Новинка

Ezra Schneier Total Rewards Communication Handbook Version 7

A Total Rewards Communication program can help employers improve business results and achieve success with more engaged and better informed associates. Total Rewards Communication helps enhance employee retention and builds awareness about the full value of employment. Based on experience from the development of numerous programs for employers, this handbook explains the practical steps to follow to bring Total Rewards Communication to life.The purpose of this handbook is to discuss how easy it can be to implement Total Rewards Communication at any organization.
Mengistu Asrat HIV/AIDS counseling Mengistu Asrat HIV/AIDS counseling Новинка

Mengistu Asrat HIV/AIDS counseling

HIV/AIDS counseling service is one of an entry point to HIV preventions. In Ethiopia HIV counseling service began in the late 1980s. But up until now only a small percentage of those with HIV/AIDS have had access to reliable VCT service. The book mainly categorized into five chapters mainly dealing about introduction, review of related literature, results and discussions. The author of this book believed that the book will give an insight about the practices and problems of HIV /AIDS counseling service in developing countries like Ethiopia. It is also believed that it will be important for those who are working on HIV/AIDS prevention and specifically to those who are working on HIV /AIDS counseling.
Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication Новинка

Yu Han Negotiating Cultural Encounters. Narrating Intercultural Engineering and Technical Communication

4216.95 руб. или Купить в рассрочку!
Discusses the challenges of intercultural communication in engineering, technical, and related professional fields Given today's globalized technical and engineering environment, intercultural communication is an essential topic for engineers, other technical professionals, and technical communicators to learn. Engineering programs, in particular, need to think about how to address the ABET requirement for students to develop global competence and communication skills. This book will help readers learn what intercultural communication is like in the workplace—which is an important first step in gaining intercultural competence. Through narratives based on the real experiences of working professionals, Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication covers a range of design, development, research, and documentation projects—offering an authentic picture of today's international workplace. Narrative contributors present firsthand experience and perspectives on the complexities and challenges of working with multicultural team members, international vendors, and diverse customers; additional suggested readings and discussion questions provide students with information on relevant cultural factors and invite them to think deeply and critically about the narratives. This collection of narratives: Responds to the need for updated firsthand information in intercultural communication and will help us prepare workplace professionals Covers various topics such as designing e-commerce websites, localizing technical documentation, and translating workplace safety materials Provides hands-on studies of intercultural professional communication in the workplace Is targeted toward institutions that train engineers for technical communication tasks in diverse sociocultural environments Presents contributions from a diverse group of professionals Recommends additional material for further pursuit A book unlike any other in its field, Negotiating Cultural Encounters is ideal for all engineering and technical communication professionals seeking to better communicate their ideas and thoughts in the multicultural workplaces of the world.
Valeriy Zhiglov Stay away from AIDS. Something one should know Valeriy Zhiglov Stay away from AIDS. Something one should know Новинка

Valeriy Zhiglov Stay away from AIDS. Something one should know

AIDS is a contagious disease, currently incurable. Dozens of millions of HIV-positive are already registered worldwide, and each year this number grows. In recent years, AIDS/HIV became a major problem both for people from «risk groups», and for ordinary people. The book gives a number of important recommendations on how to suppress further expansion of this dangerous disease.
Charlene Li The Seven Success Factors of Social Business Strategy Charlene Li The Seven Success Factors of Social Business Strategy Новинка

Charlene Li The Seven Success Factors of Social Business Strategy

How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process. Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success. Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment Written by Charlene Li, bestselling author of Open Leadership, and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage
Peter Baumann Projecting the Future Peter Baumann Projecting the Future Новинка

Peter Baumann Projecting the Future

In 2008, Barack Obama was elected President of the United States in part on the backs of a substantial number of young Americans who cast their votes for the relatively inexperienced Senator. Beyond just the election of 2008, however, the impact of these youth voters on future presidential elections still reverberates. This work studies whether the youth vote in a given election serves as an indication of how that group of voters will split in future election cycles. It examines theories of political socialization, and retrospective voting, to see whether a group of voters tends to split either Democratic or Republican in a consistent matter. The answer is interesting for both political scientists and politicians, and has the potential to impact electoral strategy for years to come.
Nonye T Aghanya Principles for Overcoming Communication Anxiety and Improving Trust Nonye T Aghanya Principles for Overcoming Communication Anxiety and Improving Trust Новинка

Nonye T Aghanya Principles for Overcoming Communication Anxiety and Improving Trust

Do you sometimes feel anxious about speaking to someone else, especially getting to know an unfamiliar person in various settings as School, Corporate, Healthcare, Recreational environments etc.? Given our various individual personalities, past and present ideologies, and the ever-advancing communication technology, effective communication that result in genuine connection and trust development have eluded many in the general population resulting in mistrust and poor relationships. More than ever before, many of us palpitate from unreal fears on attempt to speak to and get to know others. This guidebook highlights the several factors which affect effective communication. Book content is based on Godly Principles and its guidance for overcoming reservations and communication anxieties to genuinely interact and build trust with one another.
Andreas Förster, Henning Wenzel Blue Ocean Strategy. How IKEA created a new market Andreas Förster, Henning Wenzel Blue Ocean Strategy. How IKEA created a new market Новинка

Andreas Förster, Henning Wenzel Blue Ocean Strategy. How IKEA created a new market

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Cologne, course: International Strategy and Sales Management, language: English, abstract: This assignment describes the Blue Ocean Strategy as an innovation concept within the corporate strategic management on the example of IKEA. This is to be done by analysing the framework and the tools of the Blue Ocean Strategy by considering both basic principles and practical implementation. The Blue Ocean Strategy aspires to turn strategic management on its head by putting "value innovation" in front of "competitive advantage" as the basically goal to create consumer demand and exploit untapped markets. When IKEA entered the market in the late 1950s they focused on the important factors that buyer value and make them to co-producers by implementing unique do-it-yourself mentality. Therefor IKEA combined differentiation with a cost leadership and created a blue ocean helping the founder Ingvar Kamprad to become one of the wealthiest people in the world. As the current business world continues moving towards a faster, more global environment in which there are more and more competitors trying to grab a piece of the pie, the need to develop blue oceans has never been greater.
Lucy Cheramy Effects of the co-branding strategy in the luxury industry on Chinese consumers Lucy Cheramy Effects of the co-branding strategy in the luxury industry on Chinese consumers Новинка

Lucy Cheramy Effects of the co-branding strategy in the luxury industry on Chinese consumers

Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Tongji University, language: Mandarin, abstract: In the luxury industry, the use of co-branding as a marketing strategy becomes more and more important and gives rise to a wide range of questions. This brand strategy is all-pervasive in Western countries but remains an innovative and new phenomenon in China. To this respect, the aim of the research is to investigate the reactions of Chinese consumers towards luxury co-branded product. It focuses on the impact co-branding could have on the brand image and on the Chinese people's brand perception, as factors influencing the luxury goods consumption. The study also identifies the keys of a successful luxury co-branding strategy in China. For the purpose of the investigations, the impact of co-branding on Chinese consumers was measured by using both quantitative and qualitative research. A survey permitted to have a direct access to how Chinese luxury shoppers will react to co-branding strategy and it will influence or not their consumption of luxury goods. Experts' interviews were able to reach a wider view of the feasibility of co-branding within the Chinese luxury market. The findings of the research show that the co-branding strategy in the Chinese luxury industry will be positively accepted by Chinese consumers, as an innovative and trendy product introduction. T...
Donald Chesnut UX For Dummies Donald Chesnut UX For Dummies Новинка

Donald Chesnut UX For Dummies

1443.96 руб. или Купить в рассрочку!
Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. Defines UX and offers assistance with determining users and modelling the user experience Provides details on creating a content strategy and building information architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.
Janet Mizrahi Writing for the Workplace. Business Communication for Professionals Janet Mizrahi Writing for the Workplace. Business Communication for Professionals Новинка

Janet Mizrahi Writing for the Workplace. Business Communication for Professionals

Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy- to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
John Parker Yanney Business Strategy and Leadership Style. Impact on Organizational Performance in the Manufacturing Sector in Ghana John Parker Yanney Business Strategy and Leadership Style. Impact on Organizational Performance in the Manufacturing Sector in Ghana Новинка

John Parker Yanney Business Strategy and Leadership Style. Impact on Organizational Performance in the Manufacturing Sector in Ghana

Doctoral Thesis / Dissertation from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: B, Atlantic International University (Department Of Business Administration, Atlantic International University, USA), course: Business Management, language: English, abstract: This study sought to investigate the impact of leadership styles and business strategy on the organizational performance of Small-Medium Scale Enterprises (SMEs) in the manufacturing sector of Ghana. This had become necessary due to the fact that available literature on the subject matter lacked precision in terms of the specific leadership style and strategy which could better be employed to improve performance in the chosen area of study. A field survey (by means of questionnaires) was conducted in Accra, involving 60 CEOs and Senior managers drawn from 10 organizations, which were randomly sampled for the study. In addition, a time series data from 2008 to 2013 on sales, profits before tax and employment from the 10 organizations were collected to develop performance indices for the organizations. Regression and analysis of variance (ANOVA) were then run to examine the relationship between leadership, strategy and organizational performance.The study revealed that leadership and business strategy statistically and significantly impacted on organizational performance but strategy had the greater influence. Again, transformational leadership style and cost leadership s...
Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership Новинка

Tamara Gillis The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership

7160.15 руб. или Купить в рассрочку!
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Pierce Susan R. On Being Presidential. A Guide for College and University Leaders Pierce Susan R. On Being Presidential. A Guide for College and University Leaders Новинка

Pierce Susan R. On Being Presidential. A Guide for College and University Leaders

3617.76 руб. или Купить в рассрочку!
Praise for On Being Presidential «This is the best book I've ever read on being a college president.»—Arthur Levine, president, Woodrow Wilson National Fellowship Foundation, and president emeritus, Teachers College, Columbia University «A must-read for anyone involved in higher education. Susan Resneck Pierce's cautionary tales and commonsense approach to college management present, in a very entertaining way, the 'dos' and 'don'ts' of effective postsecondary academic leadership. Highly recommended… I am so enthusiastic that I plan to share On Being Presidential with two new university presidents!»—Barbara Young, vice-chair, Sweet Briar College Board of Directors, and two-time appointee to the University of Kentucky Board of Trustees «Susan Pierce provides an insightful guide to the successful presidency, lessons based not on theory but gleaned from meaningful experiences. Nearly every page contains pearls of wisdom both for college and university presidents and for those who aspire to lead campuses.»—Constantine W. Curris, president emeritus, American Association of State Colleges and Universities
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3382.06 руб. или Купить в рассрочку!
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

4518.43 руб. или Купить в рассрочку!
One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Philip Howard N. Castells and the Media. Theory and Media Philip Howard N. Castells and the Media. Theory and Media Новинка

Philip Howard N. Castells and the Media. Theory and Media

One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
MD Uddin Strategic Business Analysis MD Uddin Strategic Business Analysis Новинка

MD Uddin Strategic Business Analysis

Task 1 3-10 Analysis of bottle water industry's on Macro environment (social, technological, economic and Legal/Political trends). Task 2 11-21 Case study profiles five leading producer(Nestle Water, Group Danone, Coca Cola, Pepsi Cola, Suntory) who are competing globally and case study base on following information: I. Competitive strategy that each company is pursuing, II. Business strengths and weakness that have shaped the strategy of each company, III. Explained how to explain rivalry between these producers as influenced the strategy of each company. Task 3 22-25 As a CEO of a small regional producer of bottle water company the strategy I will craft and execute to build a sustainable competitive advantage in this dynamic market. 1. Strategy 2. Reasons behind my proposed strategy 3. Actions for implement my strategy Conclusion 25 References 26 Bibliography 27ss Appendices 27-28
Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks Новинка

Lundgren Regina E. Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks

6628.79 руб. или Купить в рассрочку!
A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. Risk Communication is divided into five self-contained parts: Part I provides background information for understanding the basic theories and practices of risk communication Part II explains how to plan a risk communication effort Part III describes how to put risk communication into action Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success Part V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaigns An ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.
Jenny Haberer In search of beauty Jenny Haberer In search of beauty Новинка

Jenny Haberer In search of beauty

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Whereas the consumer goods industries in developed countries are mature, sophisticated and price sensitive, in emerging economies they are just starting to blossom, offering enormous business opportunities. Only with the right strategy will companiesbe able to climb or stay on the bandwagon taking a ride upward on the growth path. In the cosmetics and toiletries industry the most promising markets for growth are China and Brazil. This study aims at assessing Beiersdorf's international marketing strategy, in particular their marketing mix for China and Brazil. Beiersdorf is a successful global player in the CT industry, particularly in the skin car and men's grooming category. Yet, the competition never sleeps.
Good Practice: Communication Skills in English for the Medical Practitioner: Student's Book Good Practice: Communication Skills in English for the Medical Practitioner: Student's Book Новинка

Good Practice: Communication Skills in English for the Medical Practitioner: Student's Book

Good Practice focuses on the language and communication skills that doctors need to make consultations more effective using five elements of good communication: verbal communication, active listening, voice management, non-verbal communication and cultural awareness. The course teaches learners how to sensitively handle a range of situations such as taking a patient history and breaking bad news, as well as preparing doctors for dealing with different types of patients. Good Practice demonstrates the impact of good communication on the doctor-patient relationship and enables students to become confident and effective practitioners in English.
John Grable E. Communication Essentials for Financial Planners. Strategies and Techniques John Grable E. Communication Essentials for Financial Planners. Strategies and Techniques Новинка

John Grable E. Communication Essentials for Financial Planners. Strategies and Techniques

3140.42 руб. или Купить в рассрочку!
Exploring the Human Element of Financial Planning Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships. CFP Board’s third book and first in the Financial Planning Series, Communication Essentials will help you learn how to relate to clients on a more fundamental level, and go beyond «hearing» their words to really listen and ultimately respond to what they're saying. Expert coverage of body language, active listening, linguistic signals, and more, all based upon academic theory. There is also an accompanied set of videos that showcase both good and bad communication and counseling within a financial planning context. By merging written and experiential learning supplemented by practice assignments, this book provides an ideal resource for any client-facing financial professional as well as any student on their pathway to CFP® certification. Counseling is a central part of a financial planner's practice, and attention to interpersonal communication goes a long way toward progressing in the field; this guide provides practical instruction on the proven techniques that make a good financial planner great. Build client relationships based on honesty and trust Learn to read body language and the words not spoken Master the art of active listening to help your clients feel heard Tailor your communications to suit the individual client's needs The modern financial planning practice is more than just mathematics and statistical analysis—at its heart, it is based on trust, communication, and commitment. While interpersonal skills have always been a critical ingredient for success, only recently has this aspect been given the weight it deserves with its incorporation into the certification process. Communication Essentials for Financial Planners provides gold-standard guidance for certification and beyond.
George Tovstiga Strategy in Practice. A Practitioner's Guide to Strategic Thinking George Tovstiga Strategy in Practice. A Practitioner's Guide to Strategic Thinking Новинка

George Tovstiga Strategy in Practice. A Practitioner's Guide to Strategic Thinking

4137.99 руб. или Купить в рассрочку!
A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice: Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking Establishes and translates the relevance of strategy theory to its application in the practice field Leads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues Provides tools of strategic analysis in combination with informed intuition to understand the strategic landscape Has additional online resources available for instructors
Volker Schmid E-Marketing Strategy for Reg Vardy Volker Schmid E-Marketing Strategy for Reg Vardy Новинка

Volker Schmid E-Marketing Strategy for Reg Vardy

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of 81 dealerships and a turnover of 1.3 billion pounds, Reg Vardy is one of the leading motor retail groups in the UK. In order to acquire new customers and maximise customer retention with the help of digital technologies, the company needs to develop an e-marketing strategy.This paper provides a situation analysis of the present e-marketing situation of Reg Vardy, including the competitive environment based on the strengths, weaknesses, threats and opportunities. Furthermore, the aims and objectives of Reg Vardy's e-marketing strategy are formulated. Under the e-strategy section, potential digital technologies and the buying process are outlined to develop a 'five-phase e-operation strategy'. This allows for targeting new and existing customers in all stages of the buying process. Specific e-tactics for customer acquisition and retention are suggested for Reg Vardy. Finally, the paper gives advice on E-CRM issues.
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

5422.24 руб. или Купить в рассрочку!
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Vivek Sehgal Supply Chain as Strategic Asset. The Key to Reaching Business Goals Vivek Sehgal Supply Chain as Strategic Asset. The Key to Reaching Business Goals Новинка

Vivek Sehgal Supply Chain as Strategic Asset. The Key to Reaching Business Goals

Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm. An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design Process for establishing your own supply chain strategy to build competitive advantage The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals.
Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice Новинка

Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice

7760.61 руб. или Купить в рассрочку!
An overview on the challenging new topic of phase-aware signal processing Speech communication technology is a key factor in human-machine interaction, digital hearing aids, mobile telephony, and automatic speech/speaker recognition. With the proliferation of these applications, there is a growing requirement for advanced methodologies that can push the limits of the conventional solutions relying on processing the signal magnitude spectrum. Single-Channel Phase-Aware Signal Processing in Speech Communication provides a comprehensive guide to phase signal processing and reviews the history of phase importance in the literature, basic problems in phase processing, fundamentals of phase estimation together with several applications to demonstrate the usefulness of phase processing. Key features: Analysis of recent advances demonstrating the positive impact of phase-based processing in pushing the limits of conventional methods. Offers unique coverage of the historical context, fundamentals of phase processing and provides several examples in speech communication. Provides a detailed review of many references and discusses the existing signal processing techniques required to deal with phase information in different applications involved with speech. The book supplies various examples and MATLAB® implementations delivered within the PhaseLab toolbox. Single-Channel Phase-Aware Signal Processing in Speech Communication is a valuable single-source for students, non-expert DSP engineers, academics and graduate students.
Jo Whitehead What You Need to Know about Strategy Jo Whitehead What You Need to Know about Strategy Новинка

Jo Whitehead What You Need to Know about Strategy

1381.78 руб. или Купить в рассрочку!
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions Why priorities matter How to map out your internal and external situation How to deal with uncertainty How to make tough choices What your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
Meerabai Gosine-Boodoo, Vitra Gosine Toronto Youths Embrace Play with Poetry. A Creative Literacy Initiative Meerabai Gosine-Boodoo, Vitra Gosine Toronto Youths Embrace Play with Poetry. A Creative Literacy Initiative Новинка

Meerabai Gosine-Boodoo, Vitra Gosine Toronto Youths Embrace Play with Poetry. A Creative Literacy Initiative

Essay from the year 2016 in the subject English - Pedagogy, Didactics, Literature Studies, , language: English, abstract: This report describes the design, implementation and outcomes of a creative literacy program entitled, "Play with Poetry" (PWP) which was hosted in 2010 by the Imagine Group from Toronto, Canada. PWP 2010 was presented as the pilot for a community service project entitled, "Write, Live, Love" envisioned by the Group as a series of out-of-school programs that would combine poetry, the visual arts, and language to uplift and empower youths.PWP 2010 was delivered to forty Canadian urban youths, aged ten to fourteen by a team of professionals who sought to advance the participants' creativity along with their communication skills and abilities. The outcomes suggest that programs which are so designed and executed would inspire, release and guide creative expression as well as strengthen the life skills of participants.
Musasa Foreman Peace Building Through Youth in Zimbabwe Musasa Foreman Peace Building Through Youth in Zimbabwe Новинка

Musasa Foreman Peace Building Through Youth in Zimbabwe

Peace has been elusive in many countries of the world. Of late, it has been noted that youths contribute immensely to violent conflict as witnessed in the MENA region of the Arab Spring.This is chiefly because the youths, especially in Africa, make up almost half of the population yet often are ignored in political matters, even those that involve them. Theories by peace practitioners across the world have helped explain why there continues to be turmoil all over the world, right across from the North to the South.Of interest is the 'Youth Bulge Theory' which is explained in some depths in this work. The author looks at attempts made in Zimbabwe to rope in youths to participate in Peace Building by comparing initiatives in other countries across the globe and what this third world country is doing to use the 'Youth Bulge' to its advantage. This piece of work should help nations to avoid violent conflict involving youths through offering advise on how to engage the youths meaningfully in politics.
Janet Mizrahi Writing For Public Relations. A Practical Guide for Professionals Janet Mizrahi Writing For Public Relations. A Practical Guide for Professionals Новинка

Janet Mizrahi Writing For Public Relations. A Practical Guide for Professionals

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
H. Dallas James Mastering the Challenges of Leading Change. Inspire the People and Succeed Where Others Fail H. Dallas James Mastering the Challenges of Leading Change. Inspire the People and Succeed Where Others Fail Новинка

H. Dallas James Mastering the Challenges of Leading Change. Inspire the People and Succeed Where Others Fail

1758.63 руб. или Купить в рассрочку!
Conquer the most daunting change initiative with the right people, tools, and strategies. James Dallas' Mastering the Challenges of Leading Change is an informative, insightful guide to effectively leading the transition through change. While most change management books present case studies about what happened at other companies, this book is based on the author's own experiences managing over 10 transformational and turnaround initiatives, 15 acquisition integrations, and 5 operations/quality shared services centers of excellence. By relating personal lessons learned, how they were subsequently applied, and how you can benefit from them, this book provides a unique first-hand perspective on successful agents of change. You'll learn the qualities and skills required to usher in the new paradigm, and how to break a large initiative into manageable chunks that are more likely to proceed as planned. By crafting your strategy based on proven methods, you're far and away more likely to meet or even exceed your change objectives. The majority of change initiatives fail because people mistakenly think that a change agent is the same as a project leader. They're not. This book shows you why, and how get the tools, strategies, and people you need at the helm of your initiative to come out the other side much stronger as an organization. Learn the critical skills required for effective change management Assess the difficulty and politics of a change initiative Choose the right people to help implement the change See past obstacles and lead effectively in a crisis Change is occurring within and across all industries, countries, and organizations. They begin with the best of intentions, but most fail to meet their objectives. Don't let your organization be one of the failures. Mastering the Challenges of Leading Change shows you how to plan, lead, and manage a successful transition.
Shannon Bowen, Rowlins Brad, Bowen Shannon Bowen An Overview to the Public Relations Function Shannon Bowen, Rowlins Brad, Bowen Shannon Bowen An Overview to the Public Relations Function Новинка

Shannon Bowen, Rowlins Brad, Bowen Shannon Bowen An Overview to the Public Relations Function

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
P. Fackler Mark The Handbook of Media and Mass Communication Theory P. Fackler Mark The Handbook of Media and Mass Communication Theory Новинка

P. Fackler Mark The Handbook of Media and Mass Communication Theory

31595.64 руб. или Купить в рассрочку!
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Complete Test Preparation Inc. PSB HOAE Test Strategy. Winning Multiple Choice Strategies for the Health Occupations Aptitude Test Complete Test Preparation Inc. PSB HOAE Test Strategy. Winning Multiple Choice Strategies for the Health Occupations Aptitude Test Новинка

Complete Test Preparation Inc. PSB HOAE Test Strategy. Winning Multiple Choice Strategies for the Health Occupations Aptitude Test

Learn and Practice Proven multiple choice strategies for Reading Comprehension, Word Problems and Basic Math! Plus powerful vocabulary learning techniques to get your vocabulary up to speed fast before the exam! If you are preparing for the PSB, you probably want all the help you can get! PSB Test Strategy is your complete guide to answering multiple choice questions! You will learn: Powerful multiple choice strategies with practice questions for each strategy. Learn 15 powerful multiple choice strategies and then practice. Answer key for all practice questions with extensive commentary including tips, short-cuts and strategies. How to prepare for a multiple choice exam - make sure you are preparing properly and not wasting valuable study time! Who does well on multiple choice exams and who does not - and how to make sure you do! How to handle trick questions - usually there are one or two trick questions to separate the really good students from the rest - tips and strategies to handle these special questions. Math short-cuts, tips and tricks that will save you valuable exam time! Step-by-step strategy for answering multiple choice - on any subject! Common Mistakes on a Test - and how to avoid them How to avoid test anxiety - how to avoid one of the most common reasons for low scores on a test How to prepare for a test - proper preparation for your exam will definitely boost your score! How to psych yourself up for a test - tips on the the all-important mental preparation! L...

кешбака
Страницы:


Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Продажа presidential initiative on aids strategy for communication to youths лучших цены всего мира
Посредством этого сайта магазина - каталога товаров мы очень легко осуществляем продажу presidential initiative on aids strategy for communication to youths у одного из интернет-магазинов проверенных фирм. Определитесь с вашими предпочтениями один интернет-магазин, с лучшей ценой продукта. Прочитав рекомендации по продаже presidential initiative on aids strategy for communication to youths легко охарактеризовать производителя как превосходную и доступную фирму.