relationship marketing dialogue and networks in the e commerce era



Marsha Collier Social Media Commerce For Dummies Marsha Collier Social Media Commerce For Dummies Новинка

Marsha Collier Social Media Commerce For Dummies

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels Новинка

Avi Savar Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels

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Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Новинка

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Vijay Mahajan Digital Marketing. Global Strategies from the World's Leading Experts Vijay Mahajan Digital Marketing. Global Strategies from the World's Leading Experts Новинка

Vijay Mahajan Digital Marketing. Global Strategies from the World's Leading Experts

3880.76 руб. или Купить в рассрочку!
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Daniel Birke Social Networks and their Economics. Influencing Consumer Choice Новинка

Daniel Birke Social Networks and their Economics. Influencing Consumer Choice

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Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
Ivan Stojmenovic Mobile Ad Hoc Networking. The Cutting Edge Directions Ivan Stojmenovic Mobile Ad Hoc Networking. The Cutting Edge Directions Новинка

Ivan Stojmenovic Mobile Ad Hoc Networking. The Cutting Edge Directions

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"An excellent book for those who are interested in learning the current status of research and development . . . [and] who want to get a comprehensive overview of the current state-of-the-art." —E-Streams This book provides up-to-date information on research and development in the rapidly growing area of networks based on the multihop ad hoc networking paradigm. It reviews all classes of networks that have successfully adopted this paradigm, pointing out how they penetrated the mass market and sparked breakthrough research. Covering both physical issues and applications, Mobile Ad Hoc Networking: Cutting Edge Directions offers useful tools for professionals and researchers in diverse areas wishing to learn about the latest trends in sensor, actuator, and robot networking, mesh networks, delay tolerant and opportunistic networking, and vehicular networks. Chapter coverage includes: Multihop ad hoc networking Enabling technologies and standards for mobile multihop wireless networking Resource optimization in multiradio multichannel wireless mesh networks QoS in mesh networks Routing and data dissemination in opportunistic networks Task farming in crowd computing Mobility models, topology, and simulations in VANET MAC protocols for VANET Wireless sensor networks with energy harvesting nodes Robot-assisted wireless sensor networks: recent applications and future challenges Advances in underwater acoustic networking Security in wireless ad hoc networks Mobile Ad Hoc Networking will appeal to researchers, developers, and students interested in computer science, electrical engineering, and telecommunications.
CIM The The Marketing Century. How Marketing Drives Business and Shapes Society CIM The The Marketing Century. How Marketing Drives Business and Shapes Society Новинка

CIM The The Marketing Century. How Marketing Drives Business and Shapes Society

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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future
Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web Новинка

Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

1613.75 руб. или Купить в рассрочку!
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Foundations of Marketing Foundations of Marketing Новинка

Foundations of Marketing

Foundations of Marketing provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 10Ps with the inclusion of Psychology, Performance and Packaging. There are also discussions on the debate between the marketing mix and the relationship marketing schools of thought, competitive intelligence, marketing research, branding and the strategic implications of marketing.
Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Новинка

Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success

1811.02 руб. или Купить в рассрочку!
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage Новинка

Roland Smart The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage

1616.99 руб. или Купить в рассрочку!
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Marketing Marketing Новинка

Marketing

Professor Richard Sandhusen's brand - new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems - decision support, relationship marketing, integrated marketing communication, and balanced scorecard - receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company's domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text's material. Here is a popular and accessible new addition to Barron's respected Business Review Series.
Peter Nixon Dialogue Gap. Why Communication Isn't Enough and What We Can Do About It, Fast Peter Nixon Dialogue Gap. Why Communication Isn't Enough and What We Can Do About It, Fast Новинка

Peter Nixon Dialogue Gap. Why Communication Isn't Enough and What We Can Do About It, Fast

2583.94 руб. или Купить в рассрочку!
The book that bridges the chasm between communication and understanding in negotiations For years Peter Nixon worked with people from all walks of life, teaching them the art of negotiation. But it soon became apparent that the issue was not negotiation itself, but dialogue between parties. We have become experts at sending information—via email, text message, Internet, TV, and other forms of media, communicating, but not engaging, in an active dialogue defined by collaborative thinking. In Dialogue Gap, Nixon explores this growing disconnect and its significance in an increasingly globalized world where the ability to engage with others—in order to address issues like climate change, cultural differences, etc.—has become essential. Helps the reader differentiate communication and dialogue Explores the make-up and causes of the «Dialogue Gap» and what constitutes «good» dialogue (the right people talking about the right issues in the right way at the right time and in the right place) Identifies the most common reasons people don't dialogue effectively and provides helpful tips on how to engage in more effective, productive dialogues Effective dialogue is essential for general success, ensuring that all key stakeholders—in business, politics, or elsewhere—get what they want in the most efficient and productive way possible. Looking at successful and failed dialogues the author has experienced first-hand in Asia, Europe, North America, the Caribbean, and the Middle East in both the public and private sector from across industries, Dialogue Gap provides essential information for making the most of your interactions with others.
Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric Новинка

Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

1616.99 руб. или Купить в рассрочку!
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know Новинка

Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know

1937.15 руб. или Купить в рассрочку!
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Oliver Ibe C. Fundamentals of Stochastic Networks Oliver Ibe C. Fundamentals of Stochastic Networks Новинка

Oliver Ibe C. Fundamentals of Stochastic Networks

11254.22 руб. или Купить в рассрочку!
An interdisciplinary approach to understanding queueing and graphical networks In today's era of interdisciplinary studies and research activities, network models are becoming increasingly important in various areas where they have not regularly been used. Combining techniques from stochastic processes and graph theory to analyze the behavior of networks, Fundamentals of Stochastic Networks provides an interdisciplinary approach by including practical applications of these stochastic networks in various fields of study, from engineering and operations management to communications and the physical sciences. The author uniquely unites different types of stochastic, queueing, and graphical networks that are typically studied independently of each other. With balanced coverage, the book is organized into three succinct parts: Part I introduces basic concepts in probability and stochastic processes, with coverage on counting, Poisson, renewal, and Markov processes Part II addresses basic queueing theory, with a focus on Markovian queueing systems and also explores advanced queueing theory, queueing networks, and approximations of queueing networks Part III focuses on graphical models, presenting an introduction to graph theory along with Bayesian, Boolean, and random networks The author presents the material in a self-contained style that helps readers apply the presented methods and techniques to science and engineering applications. Numerous practical examples are also provided throughout, including all related mathematical details. Featuring basic results without heavy emphasis on proving theorems, Fundamentals of Stochastic Networks is a suitable book for courses on probability and stochastic networks, stochastic network calculus, and stochastic network optimization at the upper-undergraduate and graduate levels. The book also serves as a reference for researchers and network professionals who would like to learn more about the general principles of stochastic networks.
David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making Новинка

David Stewart W. The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making

5016.05 руб. или Купить в рассрочку!
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Barbara Tint Diasporas in Dialogue. Conflict Transformation and Reconciliation in Worldwide Refugee Communities Barbara Tint Diasporas in Dialogue. Conflict Transformation and Reconciliation in Worldwide Refugee Communities Новинка

Barbara Tint Diasporas in Dialogue. Conflict Transformation and Reconciliation in Worldwide Refugee Communities

Diasporas in Dialogue is an indispensable guide for those leading or participating in dialogue processes, especially in ethnically diverse communities. The text offers both a theoretical and practical framework for dialogue, providing insight into the needs, assets and challenges of working in this capacity. The first book to offer structured processes for dialogue with refugee communities – demonstrates how diaspora communities can be engaged in dialogue that heals, reconciles and builds peace Relates the story of the Portland Diaspora Dialogue Project, a remarkable collaboration between university researchers and African community activists committed to helping newly arrived refugees Written accessibly to provide practitioners, academics, and community members with a simple and cogent account of how, step by step, the process of healing communities and re-building can begin Published at a critical time in the face of the worldwide refugee crisis, and offers helpful frameworks and practical tools for dialogue in situations where individuals and communities are displaced
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Новинка

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

1811.02 руб. или Купить в рассрочку!
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Flash on English for Commerce. Second Edition Flash on English for Commerce. Second Edition Новинка

Flash on English for Commerce. Second Edition

Flash on English for Commerce is specifically designed for students who are studying for a career in commerce, business and finance. It introduces the vocabulary and the language functions specific to this language sector, and includes practice exercises in all four skills.
Joseph Jaffe Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Joseph Jaffe Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Новинка

Joseph Jaffe Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

1937.15 руб. или Купить в рассрочку!
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
John Arnold E-Mail Marketing For Dummies John Arnold E-Mail Marketing For Dummies Новинка

John Arnold E-Mail Marketing For Dummies

1616.34 руб. или Купить в рассрочку!
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Simon Middleton What You Need to Know About Marketing Simon Middleton What You Need to Know About Marketing Новинка

Simon Middleton What You Need to Know About Marketing

1707.54 руб. или Купить в рассрочку!
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction – Marketing: the world's second oldest business activity Chapter 1 – The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing
John Jordan M. Information, Technology, and Innovation. Resources for Growth in a Connected World John Jordan M. Information, Technology, and Innovation. Resources for Growth in a Connected World Новинка

John Jordan M. Information, Technology, and Innovation. Resources for Growth in a Connected World

3880.76 руб. или Купить в рассрочку!
A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide With all of the recent emphasis on «big data,» analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations—think of Groupon, the iPad, or Facebook. At the same time, alternative models for organizing resources such as home schooling, Linux, or Kenya's Ushihidi tool transcend conventional business designs. Timely and visionary, Information, Technology, and the Future of Commerce looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment through marketing, supply chains, and customer service. Discusses information economics, human behavior, technology platforms, and other facts of contemporary life Examines how humans organize resources and do work in the changing landscape Provides case studies profiling how competitive advantage can be a direct result of innovative business models that exploit these trends Revealing why traditional strategy formulation is challenged by the realities of the connected world, Information, Technology, and the Future of Commerce ties technology to business and social environments in an approachable, informed manner with innovative, big-picture analysis of what's taking place now in information strategy and technology.
Mathew Sweezey Marketing Automation For Dummies Mathew Sweezey Marketing Automation For Dummies Новинка

Mathew Sweezey Marketing Automation For Dummies

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Lorenzo Beatriz Advanced Wireless Networks. Cognitive, Cooperative & Opportunistic 4G Technology Lorenzo Beatriz Advanced Wireless Networks. Cognitive, Cooperative & Opportunistic 4G Technology Новинка

Lorenzo Beatriz Advanced Wireless Networks. Cognitive, Cooperative & Opportunistic 4G Technology

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With 40% new material the new edition of Advanced Wireless Networks provides a comprehensive representation of the key issues in 4G wireless networks. Focussing on cognitive, cooperative and opportunistic paradigms to provide further increase in network efficiency, the book explores and addresses issues in wireless internet, mobile cellular and WLAN, as well as sensor, ad hoc, bio-inspired, active and cognitive networks. It examines the problem of cross-layer optimisation and network information theory as well as adaptability and reconfigurability in wireless networks. This book is an integral description of future wireless networks and the interconnection between their elements. The information is presented in a logical order within each chapter making it ideal for all levels of reader including researchers involved in modelling and analysis of future networks as well as engineers working in the area. Each chapter starts with introductory material and gradually includes more sophisticated models and mathematical tools concluding with a comprehensive list of references. Fully updated throughout with five new chapters on Opportunistic Communications; Relaying and Mesh Networks; Topology Control; Network Optimization; and Cognitive Radio Resource Management Unifies the latest research on cognitive, cooperative and opportunistic paradigms in wireless communications Provides efficient analytical tools for network analysis Discusses security issues, an essential element of working with wireless networks Supports advanced university and training courses in the field Companion website containing extra appendix on Queuing theory
Yuanqiu Luo The ComSoc Guide to Passive Optical Networks. Enhancing the Last Mile Access Yuanqiu Luo The ComSoc Guide to Passive Optical Networks. Enhancing the Last Mile Access Новинка

Yuanqiu Luo The ComSoc Guide to Passive Optical Networks. Enhancing the Last Mile Access

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Describes the major architectures, standards, and technologies of Passive Optical Networks (PONs) The ComSoc Guide to Passive Optical Networks provides readers with a concise explanation of the key features of Passive Optical Networks (PONs); the different types of PON architectures and standards; key issues of PON devices, management, and implementation; and the promising business opportunities in access networks. Written for a broad audience, ranging from developers to users, this indispensable book provides an understanding o the evolutionary path of PON access systems and their positioning with respect to the cable, copper, and wireless competitors for broadband access networks. In addition, The ComSoc Guide to Passive Optical Networks: Provides brief, high-level overviews of the architectures and applications of Fiber-to-the-Home (FTTH) or Fiber-to-the-Curb (FTTC) access networks and the alternative HFC, subscriber line, and WiMAX access systems Awards readers with a clear understanding of what BPON, GPON, WDM-PON and EPON are and how they work, together with an introduction to their respective standards Carefully defines all acronyms and technical terms, making the book accessible to those who may not be specialists in this area Gives readers an appreciation of the last mile problems in telecommunications access networks, and the opportunities in optical-wireless integration
John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age Новинка

John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age

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Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing Новинка

Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing

2583.94 руб. или Купить в рассрочку!
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Hadi Nahari Web Commerce Security. Design and Development Hadi Nahari Web Commerce Security. Design and Development Новинка

Hadi Nahari Web Commerce Security. Design and Development

3880.76 руб. или Купить в рассрочку!
A top-level security guru for both eBay and PayPal and a best-selling information systems security author show how to design and develop secure Web commerce systems. Whether it's online banking or ordering merchandise using your cell phone, the world of online commerce requires a high degree of security to protect you during transactions. This book not only explores all critical security issues associated with both e-commerce and mobile commerce (m-commerce), it is also a technical manual for how to create a secure system. Covering all the technical bases, this book provides the detail that developers, system architects, and system integrators need to design and implement secure, user-friendly, online commerce systems. Co-authored by Hadi Nahari, one of the world’s most renowned experts in Web commerce security; he is currently the Principal Security, Mobile and DevicesArchitect at eBay, focusing on the architecture and implementation of eBay and PayPal mobile Co-authored by Dr. Ronald Krutz; information system security lecturer and co-author of the best-selling Wiley CISSP Prep Guide Series Shows how to architect and implement user-friendly security for e-commerce and especially, mobile commerce Covers the fundamentals of designing infrastructures with high availability, large transactional capacity, and scalability Includes topics such as understanding payment technologies and how to identify weak security, and how to augment it. Get the essential information you need on Web commerce security—as well as actual design techniques—in this expert guide.
Akbar Rahbar G. Quality of Service in Optical Packet Switched Networks Akbar Rahbar G. Quality of Service in Optical Packet Switched Networks Новинка

Akbar Rahbar G. Quality of Service in Optical Packet Switched Networks

9804.95 руб. или Купить в рассрочку!
This book is a comprehensive study on OPS networks, its architectures, and developed techniques for improving its quality of switching and managing quality of service. The book includes: Introduction to OPS networks, OOFDM networks, GMPLS-enabled optical networks, QoS in OPS networks Hybrid contention avoidance/resolution schemes in both long-haul and metro optical networks Hybrid optical switching schemes
Corey Perlman eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business Corey Perlman eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business Новинка

Corey Perlman eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business

1484.39 руб. или Купить в рассрочку!
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
Guy Pujolle Mobile and Wireless Networks Guy Pujolle Mobile and Wireless Networks Новинка

Guy Pujolle Mobile and Wireless Networks

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This book presents the state of the art in the field of mobile and wireless networks, and anticipates the arrival of new standards and architectures. It focuses on wireless networks, starting with small personal area networks and progressing onto the very large cells of wireless regional area networks, via local area networks dominated by WiFi technology, and finally metropolitan networks. After a description of the existing 2G and 3G standards, with LTE being the latest release, LTE-A is addressed, which is the first 4G release, and a first indication of 5G is provided as seen through the standardizing bodies. 4G technology is described in detail along with the different LTE extensions related to the massive arrival of femtocells, the increase to a 1 Gbps capacity, and relay techniques. 5G is also discussed in order to show what can be expected in the near future. The Internet of Things is explained in a specific chapter due to its omnipresence in the literature, ad hoc and mesh networks form another important chapter as they have made a comeback after a long period of near hibernation, and the final chapter discusses a particularly recent topic: Mobile-Edge Computing (MEC) servers.
More Chinese Slanguage: A Fun Visual Guide to Mandarin Terms and Phrases More Chinese Slanguage: A Fun Visual Guide to Mandarin Terms and Phrases Новинка

More Chinese Slanguage: A Fun Visual Guide to Mandarin Terms and Phrases

These easy-to-use, pocket-sized language guides are a great way to learn to speak hundreds of basic words and phrases in the most popular foreign languages. With these fun visual guides, just follow the illustrated prompts and read the English words out loud. Soon you'll be speaking the language well enough to be understood by most native speakers while asking directions, ordering food at a restaurant, shopping, or just making new friends! Mike Ellis is a web designer with expertise in e-commerce, online marketing, search engine optimization, and affiliate marketing. He runs the popular Web site www.slanguage.com and is the author of seven previous Slanguage books. He lives with his family near Philadelphia.
Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management Новинка

Gordon Linoff S. Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management

3880.76 руб. или Купить в рассрочку!
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Новинка

Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

1937.15 руб. или Купить в рассрочку!
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions Новинка

Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Eric Groves The Constant Contact Guide to Email Marketing Eric Groves The Constant Contact Guide to Email Marketing Новинка

Eric Groves The Constant Contact Guide to Email Marketing

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The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The «soft» benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands Новинка

Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Malek Benslama Ad Hoc Networks Telecommunications and Game Theory Malek Benslama Ad Hoc Networks Telecommunications and Game Theory Новинка

Malek Benslama Ad Hoc Networks Telecommunications and Game Theory

8284.84 руб. или Купить в рассрочку!
Random SALOHA and CSMA protocols that are used to access MAC in ad hoc networks are very small compared to the multiple and spontaneous use of the transmission channel. So they have low immunity to the problems of packet collisions. Indeed, the transmission time is the critical factor in the operation of such networks. The simulations demonstrate the positive impact of erasure codes on the throughput of the transmission in ad hoc networks. However, the network still suffers from the intermittency and volatility of its efficiency throughout its operation, and it switches quickly to the saturation zone. In this context, game theory has demonstrated his ability to lead the network to a more efficient equilibrium. This, we were led to propose our model code set that formalizes the behavior of nodes during transmission within SALOHA networks and CSMA respectively
Luonan Chen Biomolecular Networks. Methods and Applications in Systems Biology Luonan Chen Biomolecular Networks. Methods and Applications in Systems Biology Новинка

Luonan Chen Biomolecular Networks. Methods and Applications in Systems Biology

10184.97 руб. или Купить в рассрочку!
Alternative techniques and tools for analyzing biomolecular networks With the recent rapid advances in molecular biology, high-throughput experimental methods have resulted in enormous amounts of data that can be used to study biomolecular networks in living organisms. With this development has come recognition of the fact that a complicated living organism cannot be fully understood by merely analyzing individual components. Rather, it is the interactions of components or biomolecular networks that are ultimately responsible for an organism's form and function. This book addresses the important need for a new set of computational tools to reveal essential biological mechanisms from a systems biology approach. Readers will get comprehensive coverage of analyzing biomolecular networks in cellular systems based on available experimental data with an emphasis on the aspects of network, system, integration, and engineering. Each topic is treated in depth with specific biological problems and novel computational methods: GENE NETWORKS—Transcriptional regulation; reconstruction of gene regulatory networks; and inference of transcriptional regulatory networks PROTEIN INTERACTION NETWORKS—Prediction of protein-protein interactions; topological structure of biomolecular networks; alignment of biomolecular networks; and network-based prediction of protein function METABOLIC NETWORKS AND SIGNALING NETWORKS—Analysis, reconstruction, and applications of metabolic networks; modeling and inference of signaling networks; and other topics and new trends In addition to theoretical results and methods, many computational software tools are referenced and available from the authors' Web sites. Biomolecular Networks is an indispensable reference for researchers and graduate students in bioinformatics, computational biology, systems biology, computer science, and applied mathematics.
Dennis Thompson Developmental Psychology in Historical Perspective Dennis Thompson Developmental Psychology in Historical Perspective Новинка

Dennis Thompson Developmental Psychology in Historical Perspective

6228.96 руб. или Купить в рассрочку!
This is the first book to provide a comprehensive overview of the history of developmental psychology, from the pre-scientific era to the present day. Covers the first research published in Germany, America, and France during the late 19th century Examines the work and influence of key international scholars in the area Incorporates the contributions of psychologists from diverse backgrounds Pays attention to the historical research on development in adulthood and old age Highlights the relationship between the growth of developmental psychology and renewed interest in child-rearing practices
Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Новинка

Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms Новинка

John Lee The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

1940.38 руб. или Купить в рассрочку!
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.
Steven Seidman Contested Knowledge. Social Theory Today Steven Seidman Contested Knowledge. Social Theory Today Новинка

Steven Seidman Contested Knowledge. Social Theory Today

In the sixth edition of Contested Knowledge, social theorist Steven Seidman presents the latest topics in social theory and addresses the current shift of 'universalist theorists' to networks of clustered debates. Responds to current issues, debates, and new social movements Reviews sociological theory from a contemporary perspective Reveals how the universal theorist and the era of rival schools has been replaced by networks of clustered debates that are relatively 'autonomous' and interdisciplinary Features updates and in-depth discussions of the newest clustered debates in social theory—intimacy, postcolonial nationalism, and the concept of 'the other' Challenges social scientists to renew their commitment to the important moral and political role social knowledge plays in public life
Francine Krief Communicating Embedded Systems. Networks Applications Francine Krief Communicating Embedded Systems. Networks Applications Новинка

Francine Krief Communicating Embedded Systems. Networks Applications

11780.79 руб. или Купить в рассрочку!
Embedded systems become more and more complex and require having some knowledge in various disciplines such as electronics, data processing, telecommunications and networks. Without detailing all the aspects related to the design of embedded systems, this book, which was written by specialists in electronics, data processing and telecommunications and networks, gives an interesting point of view of communication techniques and problems in embedded systems. This choice is easily justified by the fact that embedded systems are today massively communicating and that telecommunications and networks constitute the main sector of embedded systems.
Todd Kerstetter M. Inspiration and Innovation. Religion in the American West Todd Kerstetter M. Inspiration and Innovation. Religion in the American West Новинка

Todd Kerstetter M. Inspiration and Innovation. Religion in the American West

6456.83 руб. или Купить в рассрочку!
Covering more than 200 years of history from pre-contact to the present, this textbook places religion at the center of the history of the American West, examining the relationship between religion and the region and their influence on one another. A comprehensive examination of the relationship between religion and the American West and their influence on each other over the course of more than 200 years Discusses diverse groups of people, places, and events that played an important historical role, from organized religion and easily recognized denominations to unorganized religion and cults Provides straightforward explanations of key religious and theological terms and concepts Weaves discussion of American Indian religion throughout the text and presents it in dialogue with other groups Enriches our understanding of American history by examining key factors outside of traditional political, economic, social, and cultural domains
Kevin Clancy Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits Kevin Clancy Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits Новинка

Kevin Clancy Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

1937.15 руб. или Купить в рассрочку!
Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.» -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management «Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!» -Susanne Lyons, Chief Marketing Officer, Visa USA «Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance.» -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company «Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!» -Jon Luther, CEO, Dunkin' Brands, Inc. «Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.» -Bob Liodice, President and CEO, Association of National Advertisers «The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies.» -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101
Nick Earle From .com to .profit. Inventing Business Models That Deliver Value AND Profit Nick Earle From .com to .profit. Inventing Business Models That Deliver Value AND Profit Новинка

Nick Earle From .com to .profit. Inventing Business Models That Deliver Value AND Profit

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.
Francine Krief Communicating Embedded Systems. Networks Applications Francine Krief Communicating Embedded Systems. Networks Applications Новинка

Francine Krief Communicating Embedded Systems. Networks Applications

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Embedded systems become more and more complex and require having some knowledge in various disciplines such as electronics, data processing, telecommunications and networks. Without detailing all the aspects related to the design of embedded systems, this book, which was written by specialists in electronics, data processing and telecommunications and networks, gives an interesting point of view of communication techniques and problems in embedded systems. This choice is easily justified by the fact that embedded systems are today massively communicating and that telecommunications and networks constitute the main sector of embedded systems.
Ghafouri-Shiraz Hooshang Optical CDMA Networks. Principles, Analysis and Applications Ghafouri-Shiraz Hooshang Optical CDMA Networks. Principles, Analysis and Applications Новинка

Ghafouri-Shiraz Hooshang Optical CDMA Networks. Principles, Analysis and Applications

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This book focuses heavily on the principles, analysis and applications of code-division multiple-access (CDMA) techniques in optical communication systems and networks. In this book, the authors intimately discuss modern optical networks and their applications in current and emerging communication technologies, evaluating the quality, speed and number of supported services. In particular, principles and fundamentals of optical CDMA techniques from beginner to advanced levels are heavily covered. Furthermore, the authors concentrate on methods and techniques of various encoding and decoding schemes and their structures, as well as analysis of optical CDMA systems with various transceiver models including advanced multi-level incoherent and coherent modulations with the architecture of access/aggregation networks in mind. Moreover, authors examine intriguing topics of optical CDMA networking, compatibility with IP networks, and implementation of optical multi-rate multi-service CDMA networks. Key features: Expanded coverage of optical CDMA networks, starts from principles and fundamentals Comprehensive mathematical modelling and analysis from signal to system levels Addresses the applications of modern optical networking in the current and emerging communication technologies Greater focus on advanced optical multi-level incoherent and coherent modulations, spreading codes, and transceiver designs Detailed hardware specifications, system-level block diagrams, and network nodes’ functionalities This book appeals to researchers, practicing engineers, and advanced students. It is a practical resource for readers with an interest in optical communications and networks.
Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Новинка

Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments

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Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.
Toni Janevski NGN Architectures, Protocols and Services Toni Janevski NGN Architectures, Protocols and Services Новинка

Toni Janevski NGN Architectures, Protocols and Services

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Comprehensive coverage explaining the correlation and synergy between Next Generation Networks and the existing standardized technologies This book focuses on Next Generation Networks (NGN); in particular, on NGN architectures, protocols and services, including technologies, regulation and business aspects. NGN provides convergence between the traditional telecommunications and the Internet, and it is globally standardized by the ITU (International Telecommunication Union), where ITU is the United Nations specialized agency for Information and Communication Technologies – ICTs. The convergence towards the NGN is based on the Internet technologies, and the introductory chapters cover the Internet fundamentals of today, including architectures, protocols (IPv4, IPv6, TCP, DNS, etc.), Internet services (WWW, e-mail, BitTorrent, Skype, and more), as well as Internet governance. Further, the prerequisite for convergence of all ICT services over single network architectures is broadband access to the Internet. Hence, the book includes architectures of fixed broadband Internet access networks, such as DSL (Digital Subscriber Line) networks, cable networks, FTTH (Fiber To The Home), next generation passive and active optical networks, and metro Ethernet. It also covers network architectures for next generation (4G) mobile and wireless networks (LTE/LTE-Advanced, and Mobile WiMAX 2.0), then Fixed Mobile Convergence – FMC, next generation mobile services, as well as business and regulatory aspects for next generation mobile networks and services. Comprehensive coverage explaining the correlation and synergy between Next Generation Networks and the existing standardized technologies Focuses on Next Generation Networks (NGN) as defined by the ITU, including performance, service architectures and mechanisms, common IMS (IP Multimedia Subsystem), control and signalling protocols used in NGN, security approaches, identity management, NGN Service Overlay Networks, and NGN business models Examines the most important NGN services, including QoS-enabled VoIP, IPTV over NGN, web services in NGN, peer-to-peer services, Ubiquitous Sensor Network (USN) services, VPN services in NGN, Internet of things and web of things Includes the transition towards NGN from the PSTN (Public Switched Telephone Networks) and from the best-effort Internet via the same Internet access Explores advanced topics such as IPv6-based NGN, network virtualization, and future packet based networks, as well as business challenges and opportunities for the NGN evolved networks and services Essential reading for engineers and employees from regulatory bodies, government organisations, telecommunication companies, ICT companies.
Anwer Al-Dulaimi 5G Networks. Fundamental Requirements, Enabling Technologies, and Operations Management Anwer Al-Dulaimi 5G Networks. Fundamental Requirements, Enabling Technologies, and Operations Management Новинка

Anwer Al-Dulaimi 5G Networks. Fundamental Requirements, Enabling Technologies, and Operations Management

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A reliable and focused treatment of the emergent technology of fifth generation (5G) networks This book provides an understanding of the most recent developments in 5G, from both theoretical and industrial perspectives. It identifies and discusses technical challenges and recent results related to improving capacity and spectral efficiency on the radio interface side, and operations management on the core network side. It covers both existing network technologies and those currently in development in three major areas of 5G: spectrum extension, spatial spectrum utilization, and core network and network topology management. It explores new spectrum opportunities; the capability of radio access technology; and the operation of network infrastructure and heterogeneous QoE provisioning. 5G Networks: Fundamental Requirements, Enabling Technologies, and Operations Management is split into five sections: Physical Layer for 5G Radio Interface Technologies; Radio Access Technology for 5G Networks; 5G Network Interworking and Core Network Advancements; Vertical 5G Applications; and R&D and 5G Standardization. It starts by introducing emerging technologies in 5G software, hardware, and management aspects before moving on to cover waveform design for 5G and beyond; code design for multi-user MIMO; network slicing for 5G networks; machine type communication in the 5G era; provisioning unlicensed LAA interface for smart grid applications; moving toward all-IT 5G end-to-end infrastructure; and more. This valuable resource: Provides a comprehensive reference for all layers of 5G networks Focuses on fundamental issues in an easy language that is understandable by a wide audience Includes both beginner and advanced examples at the end of each section Features sections on major open research challenges 5G Networks: Fundamental Requirements, Enabling Technologies, and Operations Management is an excellent book for graduate students, academic researchers, and industry professionals, involved in 5G technology.
Matthew Levering Heaven on Earth?. Theological Interpretation in Ecumenical Dialogue Matthew Levering Heaven on Earth?. Theological Interpretation in Ecumenical Dialogue Новинка

Matthew Levering Heaven on Earth?. Theological Interpretation in Ecumenical Dialogue

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This collection assembles essays by eleven leading Catholic and evangelical theologians in an ecumenical discussion of the benefits – and potential drawbacks – of today’s burgeoning corpus of theological interpretation. The authors explore the critical relationship between the earthly world and its heavenly counterpart. Ground-breaking volume of ecumenical debate featuring Catholic and evangelical theologians Explores the core theological issue of how the material and spiritual worlds interrelate Features a diversity of analytical approaches Addresses an urgent need to distinguish the positive and problematic aspects of today’s rapidly growing corpus of theological interpretation
Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them Новинка

Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them

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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Plevyak Thomas Next Generation Telecommunications Networks, Services, and Management Plevyak Thomas Next Generation Telecommunications Networks, Services, and Management Новинка

Plevyak Thomas Next Generation Telecommunications Networks, Services, and Management

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An unprecedented look into the present and future of next generation networks, services, and management in the telecommunications industry The telecommunications industry has advanced in rapid, significant, and unpredictable ways into the twenty-first century. Next Generation Telecommunications Networks, Services, and Management guides the global industry and academia even further by providing an in-depth look at current and developing trends, as well as examining the complex issues of developing, introducing, and managing cutting-edge telecommunications technologies. This is an orchestrated set of original chapters written expressly for this book by topic experts from around the globe. It addresses next generation technologies and architectures, with the focus on networks, services, and management. Key topics include: Opportunities and challenges of next generation telecommunications networks, services, and management Tri/Quad Play and IP-based networks and services Fault, Configuration, Accounting, Performance, and Security (FCAPS) requirements Convergence and an important convergence vehicle, IP Multimedia Subsystem (IMS) Next generation operations and network management architecture Ad hoc wireless and sensor networks and their management Next generation operations and network management standards from a strategic perspective A defining look at the future in this field This book will serve as a contemporary reference for the growing global community of telecommunication and information professionals in industry, government, and academia. It will be important to faculty and graduate students of telecommunications as a graduate textbook.
Real Estate Rainmaker: Guide to Online Marketing Real Estate Rainmaker: Guide to Online Marketing Новинка

Real Estate Rainmaker: Guide to Online Marketing

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Malcolm McDonald Marketing and Finance. Creating Shareholder Value Malcolm McDonald Marketing and Finance. Creating Shareholder Value Новинка

Malcolm McDonald Marketing and Finance. Creating Shareholder Value

4180.28 руб. или Купить в рассрочку!
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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