religion culture and advertising



Tom Calderon The American Mass Mind. Perceptions, Beliefs and Operations Tom Calderon The American Mass Mind. Perceptions, Beliefs and Operations Новинка

Tom Calderon The American Mass Mind. Perceptions, Beliefs and Operations

2039 руб.
Popular culture is a kind of unconscious religion and mass media is its electronic temple. The psychological forces engaged by today's entertainment, news and advertising are the same as those that superstition and ritual manipulated in the past. Like any religion, popular culture has instilled a system of beliefs in its followers, a mass faith which serves the interests of economic and political elites. The book examines these beliefs, the psychological operations that cultivate them, and how they have led us into the present global crisis.
Kerstin Holz Shock advertising. Are consumer responses affected by culture. A case study on Benetton campaigns under Oliviero Toscani examining German and English responses Kerstin Holz Shock advertising. Are consumer responses affected by culture. A case study on Benetton campaigns under Oliviero Toscani examining German and English responses Новинка

Kerstin Holz Shock advertising. Are consumer responses affected by culture. A case study on Benetton campaigns under Oliviero Toscani examining German and English responses

5314 руб.
Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: First class, University of Birmingham, 55 entries in the bibliography, language: English, comment: This thesis analyses the impact of culture on the perception of advertising. I chose to compare and contrast English and German repsonses to Benetton campaigns under Toscani. The research process included secondary research as well as primary research. Primary research consisted of focus groups in both countries as well as questionnaires. Chi-square anlaysis was used as one method of analysing the gather data next to content analysis. , abstract: This research aimed to show whether responses to shock advertising campaigns are influenced by cultureThe aim and objectives for this research included to analyse the techniques and impact of shock advertising, evaluate the cultural characteristics of Germany and England in relation to the perception of advertising, analyse the impact of four selected campaigns on Benetton's financial performance and to critically evaluate the extent to which culture influences the acceptance of shock advertising through focus groups/questionnaires. The gathered data from questionnaires and focus groups was then compared and contrasted against the findings from secondary sources as well as against each other. The comparison of the three types of research showed that differences between both cultures ex...
A. C. Underwood Shintoism. The Indigenous Religion of Japan A. C. Underwood Shintoism. The Indigenous Religion of Japan Новинка

A. C. Underwood Shintoism. The Indigenous Religion of Japan

3614 руб.
Originally published in 1934, this book contains a wealth of information on Shintoism, the indigenous religion of Japan, and is highly recommended for inclusion on the bookshelf of any with an interest in Japanese culture and religion.
Sotirios Dramalis Advertising in Poland and Germany - A Comparison Sotirios Dramalis Advertising in Poland and Germany - A Comparison Новинка

Sotirios Dramalis Advertising in Poland and Germany - A Comparison

1577 руб.
Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, University of Cooperative Education Mannheim (Berufsakademie Mannheim - Staatliche Studienakademie), course: International Marketing, 46 entries in the bibliography, language: English, abstract: Both number of advertisers and expenses for advertising have rapidly increased in Poland in the last years. From 1993 to 1994 advertising expenses grew from 299 to 469 million dollars. Continuous economical reforms and expenditure further contributed to this growth. Consequently, the case of Poland provides an ideal opportunity to study the impact an economy's stage of development has on advertising management (West / Paliwoda 1996, p. 82).Poland also offers huge potentials for its neighbouring countries which is especially true for Germany. From a German perspective it is eminently important to understand the differences between the German and the Polish culture as culture has a major impact on advertising and communication.The above justifies and is reason enough to have a deeper look at the Polish advertising market with reference to Germany. Therefore these issues will be dealt within the following study paper. It starts with theoretical background information on advertising and then continues with a secondary-statistical analysis of major advertisement conditions in the Polish and German markets. This involve...
Advertising and Satirical Culture in the Romantic Period Advertising and Satirical Culture in the Romantic Period Новинка

Advertising and Satirical Culture in the Romantic Period

10164 руб.
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the "literature" of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
Edwin Jones Peace on Earth Edwin Jones Peace on Earth Новинка

Edwin Jones Peace on Earth

2127 руб.
This book posits that it is not possible for a civilization to maintain a human and humane culture without the assistance of religion. Religion can be misused or abused into having a negative effect, but an authentic religion, when properly managed, is the only effective source of durable, common, and humane values throughout society. Religion's assertion of the existence of God--who alone provides the transcendent power--is the only logical basis for asserting and maintaining common values for all people, going far above and beyond the indiscriminate and multifarious opinions of diverse and imperfect human beings. Some people can maintain certain values, derived from their own consciences, but human history and psychoanalysis shows that the majority of people cannot sustain a whole culture or civilization from a purely utilitarian and materialistic basis. Human nature is imperfect and needs the help of a transcendent power to support its spiritual needs in a humane society and to create a culture or civilization that lasts.Edwin Jones gained his Doctorate of Philosophy from Cambridge University. Appointed OBE by Queen Elizabeth for achievements in education, he has published two historical works. Here he brings together his experiences and learning across religion, philosophy, history, culture, law, education, and psychology, in proposing a pathway forward into the new ""global world"" of the new millennium, based on what he describes as ""Christi...
Florian Mayer In what way has the globalisation of advertising affected national and local cultures and identities. Florian Mayer In what way has the globalisation of advertising affected national and local cultures and identities. Новинка

Florian Mayer In what way has the globalisation of advertising affected national and local cultures and identities.

1677 руб.
Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outco...
Shopping for Jesus. Faith in Marketing in the USA Shopping for Jesus. Faith in Marketing in the USA Новинка

Shopping for Jesus. Faith in Marketing in the USA

2677 руб.
This volume explores the connections between faith, the presentation of belief and the processes by which it is sold and consumed. The contributors have all been researching the way in which religion operates in a market culture and the degree to which one can use the notions of branding, advertising and marketing to understand missionary and revival activities. Conversely, one might ask whether religious methods of self-promotion underlay the development of some of the techniques of private enterprise. The contributors come from theology, history, art history, literature and business studies backgrounds. This edited collection breaks new ground by presenting a line-up of case studies on the issue of the boundaries of business, Christian religion and visual culture which have been selected so as to provide a wide range of comparative textual, visual and material evidence."The 'marketing of religion' has become a subject of renewed interest in recent years, engaging scholars from traditional areas of inquiry (religious studies, theology), but also those in business, performance studies, and the social sciences. These essays promise to help us understand not simply what is done or how it is done, but what interpretive strategies and options help to discern layers of meaning and significance in cultural products like advertisements, film, and religious tracts." -Michael L. Budde, Professor of Political Science, DePaul University."The buying and selling of thi...
State and Culture in Postcolonial Africa. Enchantings State and Culture in Postcolonial Africa. Enchantings Новинка

State and Culture in Postcolonial Africa. Enchantings

4314 руб.
How has the state impacted culture and cultural production in Africa? How has culture challenged and transformed the state and our understandings of its nature, functions, and legitimacy? Compelled by complex realities on the ground as well as interdisciplinary scholarly debates on the state-culture dynamic, senior scholars and emerging voices examine the intersections of the state, culture, and politics in postcolonial Africa in this lively and wide-ranging volume. The coverage here is continental and topics include literature, politics, philosophy, music, religion, theatre, film, television, sports, child trafficking, journalism, city planning, and architecture. Together, the essays provide an energetic and nuanced portrait of the cultural forms of politics and the political forms of culture in contemporary Africa.
Enoch Maximoff Romani Folklore and Religion Enoch Maximoff Romani Folklore and Religion Новинка

Enoch Maximoff Romani Folklore and Religion

3239 руб.
The Romani are a nomadic culture which is thought to have originated in India during the Middle Ages.
Pincas Stephane, Loiseau Marc A History of Advertising Pincas Stephane, Loiseau Marc A History of Advertising Новинка

Pincas Stephane, Loiseau Marc A History of Advertising

2892 руб.
The history of western advertising dates back at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country's Printers, Booksellers, etc," but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. About the author: Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication. Издание на английском языке.
Dr Robert C. Worstell, John E. Kennedy The What, How, and Why of Advertising. Masters of Marketing Secrets: Unknown Basics That Shape Ad Response Dr Robert C. Worstell, John E. Kennedy The What, How, and Why of Advertising. Masters of Marketing Secrets: Unknown Basics That Shape Ad Response Новинка

Dr Robert C. Worstell, John E. Kennedy The What, How, and Why of Advertising. Masters of Marketing Secrets: Unknown Basics That Shape Ad Response

2402 руб.
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost.Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion.""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested.""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising.""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.'And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' - to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen.""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" John E. KennedyGet this copy for yourself and learn...
Sergey Solovyov Crete-Mycenaean culture and religion as part of the Indo-European culture of the Bronze Age of Eurasia Sergey Solovyov Crete-Mycenaean culture and religion as part of the Indo-European culture of the Bronze Age of Eurasia Новинка

Sergey Solovyov Crete-Mycenaean culture and religion as part of the Indo-European culture of the Bronze Age of Eurasia

160 руб.
This work revealed the secret of Acanthus, Meander, and Palmettes, Proved the identity of Apollo and Krishna on the basis of the frescoes from the island of Crete, revealed the purpose of the Double helix as a religious symbol.
Hoffding Harald The Philosophy of Religion Hoffding Harald The Philosophy of Religion Новинка

Hoffding Harald The Philosophy of Religion

1176 руб.
Эта книга — репринт оригинального издания (издательство "London, New York : Macmillan", 1906 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.1906. Contents: problem and procedure; epistemological philosophy on religion: understanding, concluding thoughts, thought and figure; psychological philosophy of religion: religious experience and religious faith, development of religious ideas, dogmas and symbols, axiom of the conservation of value, principle of personality; ethical philosophy of religion: religion as the basis of ethics, religion as a form of spiritual culture, primitive and modern Christianity, we live by realities.
Markus Wawruschka Reale Bedrohung oder Angstpolitik. Religion, Risk and Legal Culture von William L. Miller Markus Wawruschka Reale Bedrohung oder Angstpolitik. Religion, Risk and Legal Culture von William L. Miller Новинка

Markus Wawruschka Reale Bedrohung oder Angstpolitik. Religion, Risk and Legal Culture von William L. Miller

1852 руб.
Studienarbeit aus dem Jahr 2013 im Fachbereich Politik - Grundlagen und Allgemeines, Note: 1,7, FernUniversität Hagen, Sprache: Deutsch, Abstract: Diese Hausarbeit basiert auf dem Text "Religion, Risk and Legal Culture: Balancing Human Rights against a "War on Terror", von William L. Miller. Der Text ist Teil einer Studie mit dem Titel „Legal Cultures in Transition -The Impact of EU Integration" die vom „Research Council of Norway" in Auftrag gegeben wurde.
Richard Curtis What is Religion. Richard Curtis What is Religion. Новинка

Richard Curtis What is Religion.

2002 руб.
In this book Richard Curtis argues that religion is a universal human phenomenon regardless of content. In popular culture religion is understood to be belief in supernatural things but specialists in the field usually use a generic definition. Dr. Curtis, here, offers his theory of the nature of religion, which is open as to content (that is compatible with theistic and atheistic positions), based on the latest insights from Philosophy of Mind, the Social Sciences and the Cognitive Sciences.
Claude C. Hopkins Scientific Advertising Claude C. Hopkins Scientific Advertising Новинка

Claude C. Hopkins Scientific Advertising

639 руб.
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
John E. Kennedy Reason Why Advertising - With Intensive Advertising John E. Kennedy Reason Why Advertising - With Intensive Advertising Новинка

John E. Kennedy Reason Why Advertising - With Intensive Advertising

1314 руб.
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' - to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.
Richard W Santana, Gregory Erickson Religion and Popular Culture. Rescripting the Sacred, 2D Ed. Richard W Santana, Gregory Erickson Religion and Popular Culture. Rescripting the Sacred, 2D Ed. Новинка

Richard W Santana, Gregory Erickson Religion and Popular Culture. Rescripting the Sacred, 2D Ed.

4189 руб.
Often considered to be in opposition, American popular culture and popular religion are connected, forming and informing new ways of thinking, writing and practicing religion and theology. Film, television, music, sports and video games are integral to understanding the spiritual, the secular and the in-between in the modern world. In its revised second edition, this book explores how religious issues of canonicity, scriptural authority, morality, belief and unbelief are worked out not in churches, seminaries or university classrooms, but in our popular culture. Topics new to this edition include lived religion, digital technology, new trends in belief and identification, the film Noah (2014), the television series True Blood, Kanye West's music, the video game Fallout and media events of recent years. Instructors considering this book for use in a course may request an examination copy here.
Helen C. Rountree The Powhatan Indians of Virginia. Their Traditional Culture Helen C. Rountree The Powhatan Indians of Virginia. Their Traditional Culture Новинка

Helen C. Rountree The Powhatan Indians of Virginia. Their Traditional Culture

2702 руб.
Among the aspects of Powhatan life that Helen Rountree describes in vivid detail are hunting and agriculture, territorial claims, warfare and treatment of prisoners, physical appearance and dress, construction of houses and towns, education of youths, initiation rites, family and social structure and customs, the nature of rulers, medicine, religion, and even village games, music, and dance.Rountree’s is the first book-length treatment of this fascinating culture, which included one of the most complex political organizations in native North American and which figured prominently in early American history.
Douglas E Thomas African Traditional Religion in the Modern World, 2d ed. Douglas E Thomas African Traditional Religion in the Modern World, 2d ed. Новинка

Douglas E Thomas African Traditional Religion in the Modern World, 2d ed.

4139 руб.
African traditional religion encompasses a variety of non-dogmatic, spiritual practices followed by millions around the world. Some scholars argue it is related to the Nubian religion of Egypt's Dynastic Period. In an expanded second edition, this book examines the nature of African traditional religion and describes common attributes of various cultural belief systems, with an emphasis on West Africa. Principal elements studied include sacrifice, salvation and culture, modes of revelation, divination, and African resilience in the face of invasion and colonization. The religious experiences of black people throughout the Americas are also covered. The author finds the cosmology, symbolism and rituals of the Yoruba culture to be the fundamental bases of African traditional religion, and draws similarities between the oral and written literature of West Africans and that of New World practitioners. The influence of Islam and Christianity is also discussed. Instructors considering this book for use in a course may request an examination copy here.
Dean Fueroghne Law . Advertising -Current Legal Issues for Agencies, Advertisers and Attorneys Dean Fueroghne Law . Advertising -Current Legal Issues for Agencies, Advertisers and Attorneys Новинка

Dean Fueroghne Law . Advertising -Current Legal Issues for Agencies, Advertisers and Attorneys

7502 руб.
Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.
Aeron Davis Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding Aeron Davis Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding Новинка

Aeron Davis Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding

5539.71 руб.
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Aeron Davis Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding Aeron Davis Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding Новинка

Aeron Davis Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding

5398.71 руб.
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Morgan A. Brown The Dial. Dalliances with False Surmise (Volume I) Morgan A. Brown The Dial. Dalliances with False Surmise (Volume I) Новинка

Morgan A. Brown The Dial. Dalliances with False Surmise (Volume I)

739 руб.
The Dial is a quarterly literary production of The Culture & Anarchy Podcast, which brings you the best in poetry, philosophy, and religion in the tradition of freethought, libertarianism, and spirituality.
Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media Новинка

Robin Landa Advertising by Design. Generating and Designing Creative Ideas Across Media

5402.37 руб.
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
Michigan State School of Journalism 100 Questions and Answers About African Americans Michigan State School of Journalism 100 Questions and Answers About African Americans Новинка

Michigan State School of Journalism 100 Questions and Answers About African Americans

1577 руб.
This simple, introductory guide answers 100 of the basic questions people ask about African Americans and Blacks in everyday conversation. It has answers about identity, language, religion, culture, customs, social norms, economics, politics, education, work, families and food. It also covers contemporary issues of race, employment, criminal just, heath, wealth and housing. This guide is for people in business, education, religion, government, medicine, law enforcement and human resources who need a starting point in learning or teaching more about African Americans.
Joel Elad Facebook Advertising For Dummies Joel Elad Facebook Advertising For Dummies Новинка

Joel Elad Facebook Advertising For Dummies

1979.22 руб.
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Susan Niditch The Wiley Blackwell Companion to Ancient Israel Susan Niditch The Wiley Blackwell Companion to Ancient Israel Новинка

Susan Niditch The Wiley Blackwell Companion to Ancient Israel

12652.88 руб.
The Companion to Ancient Israel offers an innovative overview of ancient Israelite culture and history, richly informed by a variety of approaches and fields. Distinguished scholars provide original contributions that explore the tradition in all its complexity, multiplicity and diversity. A methodologically sophisticated overview of ancient Israelite culture that provides insights into political and social history, culture, and methodology Explores what we can say about the cultures and history of the people of Israel and Judah, but also investigates how we know what we know Presents fresh insights, richly informed by a variety of approaches and fields Delves into ‘religion as lived,’ an approach that asks about the everyday lives of ordinary people and the material cultures that they construct and experience Each essay is an original contribution to the subject
Hong Cheng The Handbook of International Advertising Research Hong Cheng The Handbook of International Advertising Research Новинка

Hong Cheng The Handbook of International Advertising Research

15971.34 руб.
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Watanabe Wade O. Practical Flatfish Culture and Stock Enhancement Watanabe Wade O. Practical Flatfish Culture and Stock Enhancement Новинка

Watanabe Wade O. Practical Flatfish Culture and Stock Enhancement

20032.46 руб.
Practical Flatfish Culture and Stock Enhancement is a key reference on culture methods, offering both practical applications and essential biological information. Throughout the text, the culture and stock enhancement issues are treated simultaneously, integrating these two perspectives. By looking to the outcomes of hatchery culture methods, including the economics and fish behavior, Practical Flatfish Culture and Stock Enhancement is a valuable tool in making management decisions. With chapters on disease diagnosis and treatment, culture methods for a number of specific species, and the use of flatfish as model organisms in laboratory settings, Practical Flatfish Culture and Stock Enhancement comprehensively covers the subject of culture and stock enhancement. The book is especially useful for aquaculture professionals, industry personnel, researchers, biologists, and aquaculture and fisheries management students.
Fred Hahn E. Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Fred Hahn E. Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Новинка

Fred Hahn E. Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

1975.92 руб.
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Gerard Tellis J. Unrelenting Innovation. How to Create a Culture for Market Dominance Gerard Tellis J. Unrelenting Innovation. How to Create a Culture for Market Dominance Новинка

Gerard Tellis J. Unrelenting Innovation. How to Create a Culture for Market Dominance

2306.56 руб.
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.
Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives Новинка

Kwamena Kwansah-Aidoo Culture and Crisis Communication. Transboundary Cases from Nonwestern Perspectives

3854.44 руб.
A collection of case studies from nonwestern countries that offers an analysis of the significant role culture plays in crisis communication Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news outlets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises. Authoritative, insightful, and instructive, this important resource: Analyzes how nonwestern cultures respond to crises Covers the role of culture in crisis communication in recent news events Includes contributions from 18 international authors who provide insight on nonwestern culture and crisis communication Written for communication professionals, academics, and students, Culture and Crisis Communication presents an insightful introduction to the topic of culture and crisis communication and then delves into illustrative case studies that explore intra-cultural and trans-boundary crisis communication.
Andrew Jaffe Casting for Big Ideas. A New Manifesto for Agency Managers Andrew Jaffe Casting for Big Ideas. A New Manifesto for Agency Managers Новинка

Andrew Jaffe Casting for Big Ideas. A New Manifesto for Agency Managers

4197.35 руб.
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
Lita Haggerty Culture of India. Language, Literaure, Religion, Philosophy, Festivals and Food Lita Haggerty Culture of India. Language, Literaure, Religion, Philosophy, Festivals and Food Новинка

Lita Haggerty Culture of India. Language, Literaure, Religion, Philosophy, Festivals and Food

3077 руб.
The culture of India refers collectively to the thousands of distinct and unique cultures of all religions and communities present in India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is several millennia old. Many elements of India's diverse cultures, such as Indian religions, philosophy, cuisine, languages, martial arts, dance, music and movies have a profound impact across the Indosphere, Greater India and the world.
Kirk Donovan AdSense2 The Digital Revolution Kirk Donovan AdSense2 The Digital Revolution Новинка

Kirk Donovan AdSense2 The Digital Revolution

1627 руб.
Millions of advertising dollars are wasted every year in our country. Advertising has become redundant and rhetorical. We are all bombarded with over 5000 messages every day! Most of us won't admit to believing what we see or hear, and we don't usually search out advertising. Yet advertising has had an enormous impact on society over the years, greatly influencing consumer choices we make on a daily basis.The purpose of spending money on advertising is to elicit a behavioral response! This book explores how to accomplish that.
John Green Confessions of a Graphic Designer John Green Confessions of a Graphic Designer Новинка

John Green Confessions of a Graphic Designer

1177 руб.
Surviving and thriving in the graphic design, illustration and advertising world 1975-2017Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years.CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design-Collateral-Package Design-Illustration-Web design-Career choices-Employee or self-employed-Business topics-Appendix and notes
Martin Mickan American Atheism 2.0 Martin Mickan American Atheism 2.0 Новинка

Martin Mickan American Atheism 2.0

4714 руб.
Thesis (M.A.) from the year 2010 in the subject American Studies - Culture and Applied Geography, grade: 1,1, University of Leipzig (American Studies), language: English, abstract: Odd as it may sound, this paper is not interested in the existence of God or gods. Neither will this paper be a work of advocacy of atheism nor of religion and faith but a not tendentious culture-scientific study on contemporary atheism in the USA and its model of secularism as it is presented in the Internet.
Nigel Yates Love Now, Pay Later. - Sex and Religion and the Fifties and Sixties Nigel Yates Love Now, Pay Later. - Sex and Religion and the Fifties and Sixties Новинка

Nigel Yates Love Now, Pay Later. - Sex and Religion and the Fifties and Sixties

3177 руб.
Nigel Yates brings together the religious and social dimensions of the 1950s and 60s and examines the enormous changes in moral attitudes that took place in these two decades. Much of the popular literature on post-war Britain tends to present the 1950s as a period of continuing repression and respectability in the area of private and public morality, and the 1960s as one in which there was rapid social change. Using a wide range of contemporary sources - books (including novels), magazines, newspapers, advertising, fashion catalogues, films and television, as well as a number of significant archive collections - Nigel Yates argues that changes in attitudes to religion and morality in the 1960s were only made possible by developments in the 1950s.
GARY DAHL Advertising For Dummies GARY DAHL Advertising For Dummies Новинка

GARY DAHL Advertising For Dummies

1738.86 руб.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Janice Boddy A Companion to the Anthropology of Religion Janice Boddy A Companion to the Anthropology of Religion Новинка

Janice Boddy A Companion to the Anthropology of Religion

15971.34 руб.
A Companion to the Anthropology of Religion presents a collection of original, ethnographically-informed essays that explore the variety of beliefs, practices, and religious experiences in the contemporary world and asks how to think about religion as a subject of anthropological inquiry. Presents a collection of original, ethnographically-informed essays exploring the wide variety of beliefs, practices, and religious experiences in the contemporary world Explores a broad range of topics including the ‘perspectivism’ debate, the rise of religious nationalism, reflections on religion and new media, religion and politics, and ideas of self and gender in relation to religious belief Includes examples drawn from different religious traditions and from several regions of the world Features newly-commissioned articles reflecting the most up-to-date research and critical thinking in the field, written by an international team of leading scholars Adds immeasurably to our understanding of the complex relationships between religion, culture, society, and the individual in today’s world
Jan Assmann Religio Duplex. How the Enlightenment Reinvented Egyptian Religion Jan Assmann Religio Duplex. How the Enlightenment Reinvented Egyptian Religion Новинка

Jan Assmann Religio Duplex. How the Enlightenment Reinvented Egyptian Religion

5539.71 руб.
In this important new book, the distinguished Egyptologist Jan Assmann provides a masterful overview of a crucial theme in the religious history of the West – that of 'religio duplex', or dual religion. He begins by returning to the theology of the Ancient Egyptians, who set out to present their culture as divided between the popular and the elite. By examining their beliefs, he argues, we can distinguish the two faces of ancient religions more generally: the outer face (that of the official religion) and the inner face (encompassing the mysterious nature of religious experience). Assmann explains that the Early Modern period witnessed the birth of the idea of dual religion with, on the one hand, the religion of reason and, on the other, that of revelation. This concept gained new significance in the Enlightenment when the dual structure of religion was transposed onto the individual. This meant that man now owed his allegiance not only to his native religion, but also to a universal 'religion of mankind'. In fact, argues Assmann, religion can now only hold a place in our globalized world in this way, as a religion that understands itself as one among many and has learned to see itself through the eyes of the other. This bold and wide-ranging book will be essential reading for historians, theologians and anyone interested in the nature of religion and its role in the shaping of the modern world.
Rodney Castleden The Element Encyclopedia of the Celts Rodney Castleden The Element Encyclopedia of the Celts Новинка

Rodney Castleden The Element Encyclopedia of the Celts

313.4 руб.
The latest title in the much-loved Element Encyclopedia series, The Element Encyclopedia of Celts explores the history, culture, and mythology of these great peoples.A comprehensive guide of Celtic history and culture, The Element Encyclopedia of the Celts tells the stories of these grand peoples and their way of life, including their heroic gods and goddesses, incredible myths and legends, and their everyday lives through their language, customs, and society. Encompassing their iron-age beginnings, European colonization, the various strands of ‘Celticness’ (race, politics, and culture), as well as the Celtic Tiger of today, this encyclopedia gets to the very heart of Celtic origin and meaning, as well as delving into the cultural and mythical background that draws so many to claim their Celtic roots today.Including:• The Celtic People and Their Way of Life• Celtic Places• Celtic Religion• Myths, Legends, and Stories• Symbols, Ideas, and Archetypes• Celtic Twilight and RevivalAccompanied by illustrations and maps, which show the spread of Celts across the globe, as well as the symbols of Celtic mythology and religion
Gerhard Kubik Extensions of African Cultures in Brazil Gerhard Kubik Extensions of African Cultures in Brazil Новинка

Gerhard Kubik Extensions of African Cultures in Brazil

2552 руб.
Brazil owes a significant portion of its social and cultural heritage of several West and Central African cultures. Due to his intensive knowledge of the African culture renown ethnomusicologist Gerhard Kubik has studied the presence of African culture phenomena in several research trips in Brazil. His insights and interpretations in areas such as language, music, religion, and social organization lead to entirely new perspectives in terms of the share of Africa in the molding process of new cultures on the other side of the Atlantic. Gerhard Kubik very lively written book is not only a milestone in the study of Afro-Latin and African diaspora cultures, but as it will prove to be a reference for future African and African diaspora culture-related issues.
Religion and Magic in Socialist and Post-Socialist Contexts II. Baltic, Eastern European, and Post-USSR Case Studies Religion and Magic in Socialist and Post-Socialist Contexts II. Baltic, Eastern European, and Post-USSR Case Studies Новинка

Religion and Magic in Socialist and Post-Socialist Contexts II. Baltic, Eastern European, and Post-USSR Case Studies

6364 руб.
Religion and magic have often played important roles in Baltic, Eastern European, and post- USSR societies like those in Russia, Romania, Serbia, Latvia, Kyrgyzstan, and Estonia. Taken together, the studies presented in this collection suggest that the idea that religion and magic are connected to each other in some consistent, universal way may be nothing more than a reminiscence from nineteenth century anthropology. Further, these studies challenge another part of anthropology's historical legacy: the idea that magic is something that modernity and modernization will transcend. Rather, these studies suggest instead that magic is a form of work that brings modernity into being and helps render it intelligible to those who find themselves engaged in its creation. This volume brings together historical (pre- and post-1989), ethnographic, and areal studies which look at the divergent roles of state, culture, society, tradition, and the individual in enactments of magic and religion. Assessing the role magic and religion have played in the countries of Eastern Europe and beyond before and after the Cold War, it is an absorbing read for scholars of anthropology and history as well as ethnology.
Religion as a Chain of Memory Religion as a Chain of Memory Новинка

Religion as a Chain of Memory

5392 руб.
"This book establishes Daniele Hervieu-Leger as one of the most important contemporary sociologists of religion. In the best tradition of French sociology, she places the problem of modern religion within a broad interpretation of modern consciousness. Her book will be a classic in the field". Peter Berger, Institute for the Study of Economic Culture, Boston University
Edgar Werner Coleman Advertising development Edgar Werner Coleman Advertising development Новинка

Edgar Werner Coleman Advertising development

898 руб.
Эта книга — репринт оригинального издания (издательство "Milwaukee", 1909 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания. Редкие, забытые и малоизвестные книги, изданные с петровских времен до наших дней, вновь доступны в виде печатных книг.A brief review of and commentary upon various phases of advertising development as influenced by the advertising manager and advertising agent as factors in creating national and international markets for American products.
Gavin Flood The Importance of Religion. Meaning and Action in our Strange World Gavin Flood The Importance of Religion. Meaning and Action in our Strange World Новинка

Gavin Flood The Importance of Religion. Meaning and Action in our Strange World

2213.51 руб.
The Importance of Religion reveals the significance of religion in modern times, showing how it provides people with meaning to their lives and helps guide them in their everyday moral choices Provides readers with a new understanding of religion, demonstrating how in its actions, texts and world views religion is enduring and vividly engages with the mystery of the world Offers striking arguments about the relationship of religion to science, art and politics Engagingly written by a highly respected scholar of religion with an international reputation
Sonn Tamara The Religion Toolkit. A Complete Guide to Religious Studies Sonn Tamara The Religion Toolkit. A Complete Guide to Religious Studies Новинка

Sonn Tamara The Religion Toolkit. A Complete Guide to Religious Studies

8707.53 руб.
This complete overview of religious studies provides students with the essential knowledge and tools they need to explore and understand the nature of religion. Covers the early development of religion, with overviews of major and minor religions from Islam to Scientology Considers recent developments including secularization; the relationship between religion and science; and scientific studies on religion, health, and mystical experience Uses humor throughout, allowing students to remain open-minded to the subject Explains what it means to study religion academically, and considers the impact of the study of religion on religion itself Contains numerous student-friendly features including photos, maps, time lines, side bars, historical profiles, and population distribution figures Provides classroom users with a lively website,www.wiley.com/go/religiontoolkit, including questions, quizzes, extra material, and helpful primary and secondary sources
Matthew J. Smith Performance and Religion in Early Modern England. Stage, Cathedral, Wagon, Street Matthew J. Smith Performance and Religion in Early Modern England. Stage, Cathedral, Wagon, Street Новинка

Matthew J. Smith Performance and Religion in Early Modern England. Stage, Cathedral, Wagon, Street

6502 руб.
In Performance and Religion in Early Modern England, Matthew J. Smith seeks to expand our view of "the theatrical." By revealing the creative and phenomenal ways that performances reshaped religious material in early modern England, he offers a more inclusive and integrative view of performance culture.Smith argues that early modern theatrical and religious practices are better understood through a comparative study of multiple performance types: not only commercial plays but also ballads, jigs, sermons, pageants, ceremonies, and festivals. Our definition of performance culture is augmented by the ways these events looked, sounded, felt, and even tasted to their audiences. This expanded view illustrates how the post-Reformation period utilized new capabilities brought about by religious change and continuity alike. Smith posits that theatrical practice at this time was acutely aware of its power not just to imitate but to work performatively, and to create spaces where audiences could both imaginatively comprehend and immediately enact their social, festive, ethical, and religious overtures.Each chapter in the book builds on the previous ones to form a cumulative overview of early modern performance culture. This book is unique in bringing this variety of performance types, their archives, venues, and audiences together at the crossroads of religion and theater in early modern England. Scholars, graduate and undergraduate students, and those generally interested in th...
Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or .... Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or .... Новинка

Dolgorsuren Chandmani, Regzedmaa Bayar What You See. Value or ....

8914 руб.
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People's life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. The research's results have highlighted practical implications for advertisers and marketers, so that they can understand consumer behavior towards advertising. Especially in today's world of booming advertisement industry, as such they are able to make more efficient their advertising, not to overdo nor underestimate its effects on customers.
D&AD09 The best advertising and design in the world D&AD09 The best advertising and design in the world Новинка

D&AD09 The best advertising and design in the world

4048 руб.
The professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.
Stacie Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements Stacie Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements Новинка

Stacie Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements

2989 руб.
Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will disc...
Jeffrey Goldfarb C. Reinventing Political Culture. The Power of Culture versus the Culture of Power Jeffrey Goldfarb C. Reinventing Political Culture. The Power of Culture versus the Culture of Power Новинка

Jeffrey Goldfarb C. Reinventing Political Culture. The Power of Culture versus the Culture of Power

5539.71 руб.
The way people think and act politically is not set in stone. People can and do change the fundamental cultural contours of their political situation. Their political culture does not only restrict imagination and action – it is also a resource for political creativity and invention. In Reinventing Political Culture, this resource is uncovered and explored. Analyzed as a tension between the power of culture and the culture of power, the concept of political culture is reinvented and applied to understanding the practice of people transforming their own political culture in very different circumstances. Three instances of such reinvention are closely examined: one historic, during the twilight of the Soviet empire; one actively in process and actively opposed, ‘the Obama revolution'; and one an apparent distant dream, the power of culture and the culture of power that would avoid ‘the clash of civilizations' in the Middle East. In accessible and engaging prose, Goldfarb clearly and forcefully presents students and scholars of sociology, comparative politics, and cultural studies with an original position on political culture, showing how the political cultures of our times pose not only grave dangers, but also opportunities for creative alternatives.
CCPS (Center for Chemical Process Safety) Essential Practices for Creating, Strengthening, and Sustaining Process Safety Culture CCPS (Center for Chemical Process Safety) Essential Practices for Creating, Strengthening, and Sustaining Process Safety Culture Новинка

CCPS (Center for Chemical Process Safety) Essential Practices for Creating, Strengthening, and Sustaining Process Safety Culture

8249.51 руб.
An essential guide that offers an understanding of and the practices needed to assess and strengthen process safety culture Essential Practices for Developing, Strengthening and Implementing Process Safety Culture presents a much-needed guide for understanding an organization's working culture and contains information on why a good culture is essential for safe, cost-effective, and high-quality operations. The text defines process safety culture and offers information on a safety culture’s history, organizational impact and benefits, and the role that leadership plays at all levels of an organization. In addition, the book outlines the core principles needed to assess and strengthen process safety culture such as: maintain a sense of vulnerability; combat normalization of deviance; establish an imperative for safety; perform valid, timely, hazard and risk assessments; ensure open and frank communications; learn and advance the culture. This important guide also reviews leadership standards within the organizational structure, warning signs of cultural degradation and remedies, as well as the importance of using diverse methods over time to assess culture. This vital resource: Provides an overview for understanding an organization's working culture Offers guidance on why a good culture is essential for safe, cost-effective, and high quality operations Includes down-to-earth advice for recognizing, assessing, strengthening and sustaining a good process safety culture Contains illustrative examples and cases studies, and references to literature, codes, and standards Written for corporate, business and line managers, engineers, and process safety professionals interested in excellent performance for their organization, Essential Practices for Developing, Strengthening and Implementing Process Safety Culture is the go-to reference for implementing and keeping in place a culture of safety.
David Booth Display Advertising. An Hour a Day David Booth Display Advertising. An Hour a Day Новинка

David Booth Display Advertising. An Hour a Day

1979.22 руб.
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Paul Voestermans Culture as Embodiment. The Social Tuning of Behavior Paul Voestermans Culture as Embodiment. The Social Tuning of Behavior Новинка

Paul Voestermans Culture as Embodiment. The Social Tuning of Behavior

9025.43 руб.
Culture as Embodiment utilizes recent insights in psychology, cognitive, and affective science to reveal the cultural patterning of behavior in group-related practices. Applies the best of the behavioural sciences to contemporary issues of behavioural cross-fertilization in global exchange Presents an original theory to be used in the gender and integration debates, about what the acceptance of newcomers from different cultural backgrounds really entails Presents a theory that is also applicable to youth culture and the split in modern society between underclass, modal class, and the elite Contains an original approach to the persistence of religion, and relates religious thought to the cognitive capacity of generic belief
Nadine Thäder The Importance of Storytelling for the Survival of Native American Religion Nadine Thäder The Importance of Storytelling for the Survival of Native American Religion Новинка

Nadine Thäder The Importance of Storytelling for the Survival of Native American Religion

3252 руб.
Master's Thesis from the year 2008 in the subject American Studies - Culture and Applied Geography, grade: 1,0, University of Hildesheim (Institut für englische Sprache und Literatur), language: English, abstract: In my Master's Thesis I will refer to my Bachelor's Thesis, which was about 'Native American Women'. I analyzed how Native American women lived in their communities and especially how their role was and is in contrast to what Europeans and European Americans think it was. I found that the role of women in Native America was in many ways different from the role of European women at the same time. After I became engrossed in the topic of Native American culture and Native American women in particular I became curious about what Native Americans believed, what their philosophy was and how they organized their spiritual life. This is why I decided to research this and focus on Native American beliefs, ideology and philosophy of life in my Master's Thesis. In my thesis I will not concentrate on one or several special tribes. Instead I will try to give a comprehensive survey of Native American religion in general. While doing so, I will always look for and give adequate examples that illustrate what I want to convey.I will divide this thesis into three parts. The first part will be devoted to the history of Native American religion. In my opinion it is not possible to look at another culture's religion without finding out the story of its relig...
Gary Burns A Companion to Popular Culture Gary Burns A Companion to Popular Culture Новинка

Gary Burns A Companion to Popular Culture

4241.06 руб.
A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.
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