science communication and radio a challenging road



Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3374.99 руб. или Купить в рассрочку!
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Andreas Schwarz The Handbook of International Crisis Communication Research Andreas Schwarz The Handbook of International Crisis Communication Research Новинка

Andreas Schwarz The Handbook of International Crisis Communication Research

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The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Jacques Palicot Radio Engineering. From Software Radio to Cognitive Radio Jacques Palicot Radio Engineering. From Software Radio to Cognitive Radio Новинка

Jacques Palicot Radio Engineering. From Software Radio to Cognitive Radio

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Software radio ideally provides the opportunity to communicate with any radio communication standard by modifying only the software, without any modification to hardware components. However, taking into account the static behavior of current communications protocols, the spectrum efficiency optimization, and flexibility, the radio domain has become an important factor. From this thinking appeared the cognitive radio paradigm. This evolution is today inescapable in the modern radio communication world. It provides an autonomous behavior to the equipment and therefore the adaptation of communication parameters to better match their needs. This collective work provides engineers, researchers and radio designers with the necessary information from mathematical analysis and hardware architectures to design methodology and tools, running platforms and standardization in order to understand this new cognitive radio domain.
The English Ladder: Level 4: Pupil's Book The English Ladder: Level 4: Pupil's Book Новинка

The English Ladder: Level 4: Pupil's Book

The English Ladder is a four-level course designed to help pupils take their first steps in English. Join the Fantastic family for fun, adventure and lively language learning through engaging stories, challenging songs, games, tongue twisters, and communication activities. This Level 4 Pupil's Book features topic-based units introducing new vocabulary, phonics activities for enjoyable pronunciation practice, a CLIL feature in every unit, focusing on core subjects such as science and maths, and clear grammar targets for each unit.
The English Ladder: Level 3: Pupil's Book The English Ladder: Level 3: Pupil's Book Новинка

The English Ladder: Level 3: Pupil's Book

THE ENGLISH LADDER is a four-level course designed to help pupils take their first steps in English. Join the Fantastic family for fun, adventure and lively language learning through engaging stories, challenging songs, games, tongue twisters, and communication activities. This Level 3 Pupil's Book features topic-based units introducing new vocabulary, phonics activities for enjoyable pronunciation practice, a CLIL feature in every unit, focusing on core subjects such as science and maths, and clear grammar targets for each unit.
Simon Haykin Fundamentals of Cognitive Radio Simon Haykin Fundamentals of Cognitive Radio Новинка

Simon Haykin Fundamentals of Cognitive Radio

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A comprehensive treatment of cognitive radio networks and the specialized techniques used to improve wireless communications The human brain, as exemplified by cognitive radar, cognitive radio, and cognitive computing, inspires the field of Cognitive Dynamic Systems. In particular, cognitive radio is growing at an exponential rate. Fundamentals of Cognitive Radio details different aspects of the human brain and provides examples of how it can be mimicked by cognitive dynamic systems. The text offers a communication-theoretic background, including information on resource allocation in wireless networks and the concept of robustness. The authors provide a thorough mathematical background with data on game theory, variational inequalities, and projected dynamic systems. They then delve more deeply into resource allocation in cognitive radio networks. The text investigates the dynamics of cognitive radio networks from the perspectives of information theory, optimization, and control theory. It also provides a vision for the new world of wireless communications by integration of cellular and cognitive radio networks. This groundbreaking book: Shows how wireless communication systems increasingly use cognition to enhance their networks Explores how cognitive radio networks can be viewed as spectrum supply chain networks Derives analytic models for two complementary regimes for spectrum sharing (open-access and market-driven) to study both equilibrium and disequilibrium behaviors of networks Studies cognitive heterogeneous networks with emphasis on economic provisioning for resource sharing Introduces a framework that addresses the issue of spectrum sharing across licensed and unlicensed bands aimed for Pareto optimality Written for students of cognition, communication engineers, telecommunications professionals, and others, Fundamentals of Cognitive Radio offers a new generation of ideas and provides a fresh way of thinking about cognitive techniques in order to improve radio networks.
Puzzle Therapist The A. Crossword Puzzle Books . Medium Sized Edition with 86 Challenging Puzzles. Puzzle Therapist The A. Crossword Puzzle Books . Medium Sized Edition with 86 Challenging Puzzles. Новинка

Puzzle Therapist The A. Crossword Puzzle Books . Medium Sized Edition with 86 Challenging Puzzles.

Crossword puzzles are fun! They are edutaining activities that require no batteries and time limit. You can work on crosswords individually or with a group. Sharing them will improve communication and the ability to work in a group. Of course, if you try to complete a puzzle on your own, you will find only be boosting your self-confidence and patience. Answer a challenging puzzle today!
Nathan Blaunstein Radio Propagation and Adaptive Antennas for Wireless Communication Networks Nathan Blaunstein Radio Propagation and Adaptive Antennas for Wireless Communication Networks Новинка

Nathan Blaunstein Radio Propagation and Adaptive Antennas for Wireless Communication Networks

13589.7 руб. или Купить в рассрочку!
Radio Propagation and Adaptive Antennas for Wireless Communication Networks, 2nd Edition, presents a comprehensive overview of wireless communication system design, including the latest updates to considerations of over-the-terrain, atmospheric, and ionospheric communication channels. New features include the latest experimentally-verified stochastic approach, based on several multi-parametric models; all-new chapters on wireless network fundamentals, advanced technologies, and current and modern multiple access networks; and helpful problem sets at the conclusion of each chapter to enhance clarity. The volume’s emphasis remains on a thorough examination of the role of obstructions on the corresponding propagation phenomena that influence the transmission of radio signals through line-of-sight (LOS) and non-line-of-sight (NLOS) propagation conditions along the radio path between the transmitter and the receiver antennas—and how adaptive antennas, used at the link terminals, can be used to minimize the deleterious effects of such obstructions. With its focus on 3G, 4G, MIMO, and the latest wireless technologies, Radio Propagation and Adaptive Antennas for Wireless Communication Networks represents an invaluable resource to topics critical to the design of contemporary wireless communication systems. Explores novel wireless networks beyond 3G, and advanced 4G technologies, such as MIMO, via propagation phenomena and the fundamentals of adapted antenna usage. Explains how adaptive antennas can improve GoS and QoS for any wireless channel, with specific examples and applications in land, aircraft and satellite communications. Introduces new stochastic approach based on several multi-parametric models describing various terrestrial scenarios, which have been experimentally verified in different environmental conditions New chapters on fundamentals of wireless networks, cellular and non-cellular, multiple access networks, new applications of adaptive antennas for positioning, and localization of subscribers Includes the addition of problem sets at the end of chapters describing fundamental aspects of wireless communication and antennas.
All About Science. Philosophy, History, Sociology . Communication All About Science. Philosophy, History, Sociology . Communication Новинка

All About Science. Philosophy, History, Sociology . Communication

There is a lot of confusion and misconception concerning science. The nature and contents of science is an unsettled problem. For example, Thales of 2,600 years ago is recognized as the father of science but the word science was introduced only in the 14th century; the definition of science is often avoided in books about philosophy of science. This book aims to clear up all these confusions and present new developments in the philosophy, history, sociology and communication of science. It also aims to showcase the achievement of China's top scholars in these areas. The 18 chapters, divided into five parts, are written by prominent scholars including the Nobel laureate Robin Warren, sociologist Harry Collins, and physicist-turned-historian Dietrich Stauffer.
Levent Sevgi Radio Wave Propagation and Parabolic Equation Modeling Levent Sevgi Radio Wave Propagation and Parabolic Equation Modeling Новинка

Levent Sevgi Radio Wave Propagation and Parabolic Equation Modeling

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An important contribution to the literature that introduces powerful new methods for modeling and simulating radio wave propagation A thorough understanding of electromagnetic wave propagation is fundamental to the development of sophisticated communication and detection technologies. The powerful numerical methods described in this book represent a major step forward in our ability to accurately model electromagnetic wave propagation in order to establish and maintain reliable communication links, to detect targets in radar systems, and to maintain robust mobile phone and broadcasting networks. The first new book on guided wave propagation modeling and simulation to appear in nearly two decades, Radio Wave Propagation and Parabolic Equation Modeling addresses the fundamentals of electromagnetic wave propagation generally, with a specific focus on radio wave propagation through various media. The authors explore an array of new applications, and detail various virtual electromagnetic tools for solving several frequent electromagnetic propagation problems. All of the methods described are presented within the context of real-world scenarios typifying the differing effects of various environments on radio-wave propagation. This valuable text: Addresses groundwave and surface wave propagation Explains radar applications in terms of parabolic equation modeling and simulation approaches Introduces several simple and sophisticated MATLAB scripts Teaches applications that work with a wide range of electromagnetic, acoustic and optical wave propagation modeling Presents the material in a quick-reference format ideal for busy researchers and engineers Radio Wave Propagation and Parabolic Equation Modeling is a critical resource forelectrical, electronics, communication, and computer engineers working on industrial and military applications that rely on the directed propagation of radio waves. It is also a useful reference for advanced engineering students and academic researchers.
Seeger Matthew W. Theorizing Crisis Communication Seeger Matthew W. Theorizing Crisis Communication Новинка

Seeger Matthew W. Theorizing Crisis Communication

Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events
JOHN EATON It.s Gonna Rain All Night JOHN EATON It.s Gonna Rain All Night Новинка

JOHN EATON It.s Gonna Rain All Night

An ultra egotistical radio disc-jockey and a ten year old boy set the wheels in motion on this story, which takes the reader on a journey based in truth, but with the names changed (to protect the author!). It gives a light hearted and somewhat irreverent insight into the worlds of pop music, road transport, radio and television, high finance, and sandwich making!
Sana Salous Radio Propagation Measurement and Channel Modelling Sana Salous Radio Propagation Measurement and Channel Modelling Новинка

Sana Salous Radio Propagation Measurement and Channel Modelling

9978.65 руб. или Купить в рассрочку!
While there are numerous books describing modern wireless communication systems that contain overviews of radio propagation and radio channel modelling, there are none that contain detailed information on the design, implementation and calibration of radio channel measurement equipment, the planning of experiments and the in depth analysis of measured data. The book would begin with an explanation of the fundamentals of radio wave propagation and progress through a series of topics, including the measurement of radio channel characteristics, radio channel sounders, measurement strategies, data analysis techniques and radio channel modelling. Application of results for the prediction of achievable digital link performance would be discussed with examples pertinent to single carrier, multi-carrier and spread spectrum radio links. This work would address specifics of communications in various different frequency bands for both long range and short range fixed and mobile radio links.
Masashi Hayakawa Earthquake Prediction with Radio Techniques Masashi Hayakawa Earthquake Prediction with Radio Techniques Новинка

Masashi Hayakawa Earthquake Prediction with Radio Techniques

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The latest achievements of earthquake prediction via radio communication systems, by the world's leading authority Prof. Hayakawa is one of the world leaders in the field of seismo-electromagnetics for EQ prediction and this area of research is still evolving Presents the fundamentals of radio communications and radio propagation, using the radio noises and propagation anomalies as a precursor of earthquakes Considers the combination of different kinds of seismogenic electromagnetic signals of both natural and artificial character Timely topic following the recent sequence of highly destructive earthquakes around the world
Husheng Li Cognitive Radio Communication and Networking. Principles and Practice Husheng Li Cognitive Radio Communication and Networking. Principles and Practice Новинка

Husheng Li Cognitive Radio Communication and Networking. Principles and Practice

9985.34 руб. или Купить в рассрочку!
The author presents a unified treatment of this highly interdisciplinary topic to help define the notion of cognitive radio. The book begins with addressing issues such as the fundamental system concept and basic mathematical tools such as spectrum sensing and machine learning, before moving on to more advanced concepts and discussions about the future of cognitive radio. From the fundamentals in spectrum sensing to the applications of cognitive algorithms to radio communications, and discussion of radio platforms and testbeds to show the applicability of the theory to practice, the author aims to provide an introduction to a fast moving topic for students and researchers seeking to develop a thorough understanding of cognitive radio networks. Examines basic mathematical tools before moving on to more advanced concepts and discussions about the future of cognitive radio Describe the fundamentals of cognitive radio, providing a step by step treatment of the topics to enable progressive learning Includes questions, exercises and suggestions for extra reading at the end of each chapter Topics covered in the book include: Spectrum Sensing: Basic Techniques; Cooperative Spectrum Sensing Wideband Spectrum Sensing; Agile Transmission Techniques: Orthogonal Frequency Division Multiplexing Multiple Input Multiple Output for Cognitive Radio; Convex Optimization for Cognitive Radio; Cognitive Core (I): Algorithms for Reasoning and Learning; Cognitive Core (II): Game Theory; Cognitive Radio Network IEEE 802.22: The First Cognitive Radio Wireless Regional Area Network Standard, and Radio Platforms and Testbeds.
Alexander Kukushkin Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G Alexander Kukushkin Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G Новинка

Alexander Kukushkin Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G

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Summarizes and surveys current LTE technical specifications and implementation options for engineers and newly qualified support staff Concentrating on three mobile communication technologies, GSM, 3G-WCDMA, and LTE—while majorly focusing on Radio Access Network (RAN) technology—this book describes principles of mobile radio technologies that are used in mobile phones and service providers’ infrastructure supporting their operation. It introduces some basic concepts of mobile network engineering used in design and rollout of the mobile network. It then follows up with principles, design constraints, and more advanced insights into radio interface protocol stack, operation, and dimensioning for three major mobile network technologies: Global System Mobile (GSM) and third (3G) and fourth generation (4G) mobile technologies. The concluding sections of the book are concerned with further developments toward next generation of mobile network (5G). Those include some of the major features of 5G such as a New Radio, NG-RAN distributed architecture, and network slicing. The last section describes some key concepts that may bring significant enhancements in future technology and services experienced by customers. Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G covers the types of Mobile Network by Multiple Access Scheme; the cellular system; radio propagation; mobile radio channel; radio network planning; EGPRS – GPRS/EDGE; Third Generation Network (3G), UMTS; High Speed Packet data access (HSPA); 4G-Long Term Evolution (LTE) system; LTE-A; and Release 15 for 5G. Focuses on Radio Access Network technologies which empower communications in current and emerging mobile network systems Presents a mix of introductory and advanced reading, with a generalist view on current mobile network technologies Written at a level that enables readers to understand principles of radio network deployment and operation Based on the author’s post-graduate lecture course on Wireless Engineering Fully illustrated with tables, figures, photographs, working examples with problems and solutions, and section summaries highlighting the key features of each technology described Written as a modified and expanded set of lectures on wireless engineering taught by the author, Introduction to Mobile Network Engineering: GSM, 3G-WCDMA, LTE and the Road to 5G is an ideal text for post-graduate and graduate students studying wireless engineering, and industry professionals requiring an introduction or refresher to existing technologies.
John Anderson B. Bandwidth Efficient Coding John Anderson B. Bandwidth Efficient Coding Новинка

John Anderson B. Bandwidth Efficient Coding

9760.96 руб. или Купить в рассрочку!
This book addresses coding, a new solution to the major challenge of communicating more bits of information in the same radio spectrum. Explores concepts and new transmission methods that have arisen in the last 15 years Discusses the method of faster than Nyquist signaling Provides self-education resources by including design parameters and short MATLAB routines Bandwidth Efficient Coding takes a fresh look at classical information theory and introduces a different point of view for research and development engineers and graduate students in communication engineering and wireless communication.
Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices Новинка

Madelyn Flammia Teaching and Training for Global Engineering. Perspectives on Culture and Professional Communication Practices

3749.67 руб. или Купить в рассрочку!
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Sophie Hill The Knowledgeable Patient. Communication and Participation in Health Sophie Hill The Knowledgeable Patient. Communication and Participation in Health Новинка

Sophie Hill The Knowledgeable Patient. Communication and Participation in Health

2097.02 руб. или Купить в рассрочку!
Learn how to place communication and participation at the heart of evidence-based healthcare The Knowledgeable Patient: Communication and Participation in Health sits at the forefront of the challenging, changing 21st century landscape. The 'knowledgeable patient' as an individual can take many forms: patient, family carer, consumer advocate, or member of the public interested in health issues. In each of these roles, knowledgeable patients interact with health professionals by asking questions about the evidence for treatment, seeking support, exchanging views, and contributing experiences and new ideas on how to improve the health system. Drawing from several research paradigms, The Knowledgeable Patient is an essential guide to a new era of complex healthcare. Integrating consumer stories and evidence from systematic reviews, it examines key communication and participation issues in a range of contexts, including: surgery safe medicine use chronic disease self management the complexity of multimorbidity notification of rare disease risk. The Knowledgeable Patient is international in scope with researched examples spanning living in the community, health service treatment, governance, and policy making. It provides health professionals with new ideas, concepts, evidence, and practical tools to understand the central role of communication and participation to a well-functioning health system. It is an ideal reference for undergraduate and postgraduate students studying the health sciences. Watch a video about The Knowledgeable Patient: Communication and Participation in Health from the author, Sophie Hill: bit.ly/xNYCqG
Letamendia Charlotte LTE Standards Letamendia Charlotte LTE Standards Новинка

Letamendia Charlotte LTE Standards

11254.12 руб. или Купить в рассрочку!
LTE (long-term evolution) mobile communication system is offering high bitrates in IP communications. Fourth Generation Mobile Communications/LTE describes various aspects of LTE as well as the change of paradigm, which it is bringing to mobile communications. The book is a vital resource for the entire mobile communication community. Coverage includes: LTE standards and architecture, Radio access sub-system, Signaling on the radio path, Macrocells, microcells, femtocells, SIM card and security, SIM card description, GPS driven applications, The Apple model, and much more more.
Virginia Evans, Jenny Dooley, Dr. Ellen Blum Environmental Science: Student's Book Virginia Evans, Jenny Dooley, Dr. Ellen Blum Environmental Science: Student's Book Новинка

Virginia Evans, Jenny Dooley, Dr. Ellen Blum Environmental Science: Student's Book

Career Paths: Environmental Science is a new educational resource for environmental science professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers stepby-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Environmental Science addresses topics including the parts of the environment, natural resource management, biodiversity, pollution and climate change.
Jason Strohbehn The Boyfriend Bible Jason Strohbehn The Boyfriend Bible Новинка

Jason Strohbehn The Boyfriend Bible

The premier resource for any man wanting to learn how to have better relationships with the woman he loves. Simple tips and tricks written in a language men understand help to bridge the communication gap and start couples on the road to a happier future.
Andrew Dubber Radio in the Digital Age Andrew Dubber Radio in the Digital Age Новинка

Andrew Dubber Radio in the Digital Age

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Radio’s influence can be found in almost every corner of new media. Radio in the Digital Age assesses a medium that has not only survived the challenges of a new technological age but indeed has extended its reach. This is not a book about digital radio, but rather about the medium of radio in its many analogue and digital forms in an age characterised by digital technologies. The context of the digital age reveals new insights about the nature of radio. In this important addition to the world of radio scholarship, Dubber provides a theoretical framework for understanding the medium – allowing for complexity and contradiction, while avoiding essentialism and technological determinism. Introducing radio as a series of practices and phenomena that can be understood through a range of discursive categories, this book explores the relationships between radio, music, politics, storytelling and society in a new and thoughtful way. This book will make essential reading for students of media, communication, broadcasting and the digital industries. It offers a timely and comprehensive introduction for anyone who wishes to understand the role of radio in today’s media landscape.
George Kizer Digital Microwave Communication. Engineering Point-to-Point Microwave Systems George Kizer Digital Microwave Communication. Engineering Point-to-Point Microwave Systems Новинка

George Kizer Digital Microwave Communication. Engineering Point-to-Point Microwave Systems

11258.27 руб. или Купить в рассрочку!
The first book to cover all engineering aspects of microwave communication path design for the digital age Fixed point-to-point microwave systems provide moderate-capacity digital transmission between well-defined locations. Most popular in situations where fiber optics or satellite communication is impractical, it is commonly used for cellular or PCS site interconnectivity where digital connectivity is needed but not economically available from other sources, and in private networks where reliability is most important. Until now, no book has adequately treated all engineering aspects of microwave communications in the digital age. This important new work provides readers with the depth of knowledge necessary for all the system engineering details associated with fixed point-to-point microwave radio path design: the why, what, and how of microwave transmission; design objectives; engineering methodologies; and design philosophy (in the bid, design, and acceptance phase of the project). Written in an easily accessible format, Digital Microwave Communication features an appendix of specialized engineering details and formulas, and offers up chapter coverage of: A Brief History of Microwave Radio Microwave Radio Overview System Components Hypothetical Reference Circuits Multipath Fading Rain Fading Reflections and Obstructions Network Reliability Calculations Regulation of Microwave Radio Networks Radio Network Performance Objectives Designing and Operating Microwave Systems Antennas Radio Diversity Ducting and Obstruction Fading Digital Receiver Interference Path Performance Calculations Digital Microwave Communication: Engineering Point-to-Point Microwave Systems will be of great interest to engineers and managers who specify, design, or evaluate fixed point-to-point microwave systems associated with communications systems and equipment manufacturers, independent and university research organizations, government agencies, telecommunications services, and other users.
George Jones Paranoria, TX - The Radio Scripts Vol. 6 George Jones Paranoria, TX - The Radio Scripts Vol. 6 Новинка

George Jones Paranoria, TX - The Radio Scripts Vol. 6

Presented here for the first time is the collected scripts of episodes 64 through 75 of the popular and long running science fiction, fantasy, comedy, adventure radio show called "Paranoria, TX" which is old school radio theater with a new and outrageous geeky spin! In this volume, the gang have a lot to overcome. The world will literally be destroyed, a character bears his soul, and a villain seeks revenge in their dreams! It all happens here in Paranoria, TX!
George Jones Paranoria, TX - The Radio Scripts Vol. 7 George Jones Paranoria, TX - The Radio Scripts Vol. 7 Новинка

George Jones Paranoria, TX - The Radio Scripts Vol. 7

Presented here for the first time is the collected scripts of episodes 76 through 88 of the popular and long running science fiction, fantasy, comedy, adventure radio show called "Paranoria, TX" which is old school radio theater with a new and outrageous geeky spin! In this volume, the gang discover a parallel world, face a dream killer, and throw a wild birthday party. Even as we learn more about their origins, the mystery surrounding them deepens.
Evans Virginia, Dooley Jenny, Blum Ellen Dr. Environmental Science. Student's Book. Учебник Evans Virginia, Dooley Jenny, Blum Ellen Dr. Environmental Science. Student's Book. Учебник Новинка

Evans Virginia, Dooley Jenny, Blum Ellen Dr. Environmental Science. Student's Book. Учебник

Career Paths: Environmental Science is a new educational resource for environmental science professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step- by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. Career Paths: Environmental Science addresses topics including the parts of the environment, natural resource management, biodiversity, pollution, and climate change. The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production.
Otto Lerbinger Corporate Communication. An International and Management Perspective Otto Lerbinger Corporate Communication. An International and Management Perspective Новинка

Otto Lerbinger Corporate Communication. An International and Management Perspective

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Nikola Tesla Famous Scientific Illusions Nikola Tesla Famous Scientific Illusions Новинка

Nikola Tesla Famous Scientific Illusions

In Famous Scientific Illusions Nikola Tesla addresses "exceptionally interesting errors in the interpretation and application of physical phenomena which have for years dominated the minds of experts and men of science." Among these are the Moons rotation, Interplanetary Communication, Signals to Mars and others.Nikola Tesla was a Serbian-American inventor, mechanical engineer, and electrical engineer. He was an important contributor to the birth of commercial electricity, and is best known for developing the modern alternating current (AC) electrical supply system. Tesla's patents and theoretical work also formed the basis of wireless communication and the radio.
Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice Новинка

Johannes Stahl Single Channel Phase-Aware Signal Processing in Speech Communication. Theory and Practice

7744.38 руб. или Купить в рассрочку!
An overview on the challenging new topic of phase-aware signal processing Speech communication technology is a key factor in human-machine interaction, digital hearing aids, mobile telephony, and automatic speech/speaker recognition. With the proliferation of these applications, there is a growing requirement for advanced methodologies that can push the limits of the conventional solutions relying on processing the signal magnitude spectrum. Single-Channel Phase-Aware Signal Processing in Speech Communication provides a comprehensive guide to phase signal processing and reviews the history of phase importance in the literature, basic problems in phase processing, fundamentals of phase estimation together with several applications to demonstrate the usefulness of phase processing. Key features: Analysis of recent advances demonstrating the positive impact of phase-based processing in pushing the limits of conventional methods. Offers unique coverage of the historical context, fundamentals of phase processing and provides several examples in speech communication. Provides a detailed review of many references and discusses the existing signal processing techniques required to deal with phase information in different applications involved with speech. The book supplies various examples and MATLAB® implementations delivered within the PhaseLab toolbox. Single-Channel Phase-Aware Signal Processing in Speech Communication is a valuable single-source for students, non-expert DSP engineers, academics and graduate students.
John Bodel Highways, Byways, and Road Systems in the Pre-Modern World John Bodel Highways, Byways, and Road Systems in the Pre-Modern World Новинка

John Bodel Highways, Byways, and Road Systems in the Pre-Modern World

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Highways, Byways, and Road Systems in the Pre-Modern World reveals the significance and interconnectedness of early civilizations’ pathways. This international collection of readings providing a description and comparative analysis of several sophisticated systems of transport and communication across pre-modern cultures. Offers a comparative analysis of several sophisticated systems of overland transport and communication networks across pre-modern cultures Addresses the burgeoning interest in connectivity and globalization in ancient history, archaeology, anthropology, and recent work in network analysis Explores the societal, cultural, and religious implications of various transportation networks around the globe Includes contributions from an international team of scholars with expertise on pre-modern India, China, Japan, the Americas, North Africa, Europe, and the Near East Structured to encourage comparative thinking across case studies
Venance Shannon Neuromuscular Disorders Venance Shannon Neuromuscular Disorders Новинка

Venance Shannon Neuromuscular Disorders

7348.94 руб. или Купить в рассрочку!
A new addition to the Neurology in Practice series, Neuromuscular Disorders provides a clinical guide to the challenging diagnosis and management of neuromuscular disorders. As a part of the series, various feature boxes are highlighted throughout. «Tips and Tricks» give suggestions on how to improve outcomes through practical technique or patient questioning. In addition, «Caution» warning boxes supply helpful advice on how to avoid problems and 'Science Revisited' boxes offer quick reminders of the basic science principles necessary for understanding the presented concepts.
Chris Binns Aircraft Systems. Instruments, Communications, Navigation, and Control Chris Binns Aircraft Systems. Instruments, Communications, Navigation, and Control Новинка

Chris Binns Aircraft Systems. Instruments, Communications, Navigation, and Control

10803.96 руб. или Купить в рассрочку!
An authoritative guide to the various systems related to navigation, control, and other instrumentation used in a typical aircraft Aircraft Systems offers an examination of the most recent developments in aviation as it relates to instruments, radio navigation, and communication. Written by a noted authority in the field, the text includes in-depth descriptions of traditional systems, reviews the latest developments, as well as gives information on the technologies that are likely to emerge in the future. The author presents material on essential topics including instruments, radio propagation, communication, radio navigation, inertial navigation, and puts special emphasis on systems based on MEMS. This vital resource also provides chapters on solid state gyroscopes, magnetic compass, propagation modes of radio waves, and format of GPS signals. Aircraft Systems is an accessible text that includes an investigation of primary and secondary radar, the structure of global navigation satellite systems, and more. This important text: Contains a description of the historical development of the latest technological developments in aircraft instruments, communications and navigation Gives several “interesting diversion” topics throughout the chapters that link the topics discussed to other developments in aerospace Provides examples of instruments and navigation systems in actual use in cockpit photographs obtained during the authors work as a flight instructor Includes numerous worked examples of relevant calculations throughout the text and a set of problems at the end of each chapter Written for upper undergraduates in aerospace engineering and pilots in training, Aircraft Systems offers an essential guide to both the traditional and most current developments in aviation as it relates to instruments, radio navigation, and communication.
Carlos Rubens Carvalho International Radio Broadcasting in a Globalizing World Carlos Rubens Carvalho International Radio Broadcasting in a Globalizing World Новинка

Carlos Rubens Carvalho International Radio Broadcasting in a Globalizing World

The current format of international radio programming, the extended range ofits coverage and the expertise of the professionals involved on its unique news makingprocesses and purposes, pinpoints the importance of the medium.The focus on this work is to analyze how this particular medium hasdeveloped: in terms of technological facilities and penetration; in terms of its newinteractive paradigm of gathering issues of a global society's concern and itscommitment on raising global awareness, instead of propaganda.The main intention of this book is to help on understanding better the reasonswhy the improvement of international radio broadcasting, in a global sphere, representsan important step in the seek for a New World Information and Communication Order -by conciliating ethic journalism, providing room for multicultural/multilingual debate and a new way of reporting and analyzing news.
Berlemann Lars Cognitive Radio and Dynamic Spectrum Access Berlemann Lars Cognitive Radio and Dynamic Spectrum Access Новинка

Berlemann Lars Cognitive Radio and Dynamic Spectrum Access

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Cognitive Radio for Dynamic Spectrum Access gives a comprehensive overview of the main concepts behind radio spectrum regulation, dynamic spectrum access and cognitive radio. Spectrum measurements are introduced to illustrate the inefficiencies in today’s spectrum usage and the book also discusses enablers for horizontal and vertical spectrum sharing. Among others a game-theory-based approach for spectrum sharing is described and evaluated. Institution and standardisation approaches in academic research and industry are highlighted including IEEE SCC41, 802.11k/n/s/y and 802.22 which lead towards commercial exploitation of cognitive radio. In conclusion, this book looks at the initial steps towards the vision of true cognitive radio and the potential impact on telecommunication business. Introduces the benefits and challenges of cognitive radio Presents cognitive radio in research and industry and covers implications for operators from the perspective of a telecom operator Examines how cognitive radio techniques will considerably change the wireless communication market.
Anna Tucholka, C. Wanke, J. Schaffner The effect of the German separation on the communication in Germany Anna Tucholka, C. Wanke, J. Schaffner The effect of the German separation on the communication in Germany Новинка

Anna Tucholka, C. Wanke, J. Schaffner The effect of the German separation on the communication in Germany

Seminar paper from the year 2007 in the subject Tourism, grade: 1,7, Stralsund University of Applied Sciences, course: Intercultural communication, 15 entries in the bibliography, language: English, abstract: Communication is everything. Nowadays communication is involved in every part of our life. Interactions and interrelations between different people is the basis for social competences, politics, economy, education and many things more. Since we live in a global world we always have to deal with lots of different cultures. And every culture has its own understanding of communication, does use different communication systems. Above that every single human being of a cultural system has its own personality and values. We need a common basis where we can establish competent behaviour. We have to have a look at the collusion to avoid irritations and misunderstandings. Normally intercultural communication deals with differences/ problems between members of different cultures. But this aspect can be transmitted to the communication within one country. A special part of this topic is the situation in Germany under the aspect of communication and cultural differences. Germany has a special position in Europe caused by its history. The separation between East and West is still a topic to refer to. The collusion and the similarities are partially smaller than expected after 16 years of the reunification. In the following essay different aspects of communication and intercultural be...
Wolfgang Donsbach The Concise Encyclopedia of Communication Wolfgang Donsbach The Concise Encyclopedia of Communication Новинка

Wolfgang Donsbach The Concise Encyclopedia of Communication

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Elizabeth Kuhnke Communication Skills For Dummies Elizabeth Kuhnke Communication Skills For Dummies Новинка

Elizabeth Kuhnke Communication Skills For Dummies

The key to perfecting your communication strategy Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation. Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without! Get ahead in the workplace Use effective communication skills to secure that new job offer Convince friends and family to support you on a new venture Utilising a core of simple skills, Communication Skills For Dummies will help you shine—in no time!
Daniel Chew The Wireless Internet of Things. A Guide to the Lower Layers Daniel Chew The Wireless Internet of Things. A Guide to the Lower Layers Новинка

Daniel Chew The Wireless Internet of Things. A Guide to the Lower Layers

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Provides a detailed analysis of the standards and technologies enabling applications for the wireless Internet of Things The Wireless Internet of Things: A Guide to the Lower Layers presents a practitioner’s perspective toward the Internet of Things (IoT) focusing on over-the-air interfaces used by applications such as home automation, sensor networks, smart grid, and healthcare. The author—a noted expert in the field—examines IoT as a protocol-stack detailing the physical layer of the wireless links, as both a radio and a modem, and the media access control (MAC) that enables communication in congested bands. Focusing on low-power wireless personal area networks (WPANs) the text outlines the physical and MAC layer standards used by ZigBee, Bluetooth LE, Z-Wave, and Thread. The text deconstructs these standards and provides background including relevant communication theory, modulation schemes, and access methods. The author includes a discussion on Wi-Fi and gateways, and explores their role in IoT. He introduces radio topologies used in software-defined radio implementations for the WPANs. The book also discusses channel modelling and link budget analysis for WPANs in IoT. This important text: Introduces IEEE 802.15.4, ITU-T G.9959, and Bluetooth LE as physical layer technology standards enabling wireless IoT Takes a layered approach in order to cultivate an appreciation for the various standards that enable interoperability Provides clarity on wireless standards with particular focus on actual implementation Written for IoT application and platform developers as well as digital signal processing, network, and wireless communication engineers; The Wireless Internet of Things: A Guide to the Lower Layersoffers an inclusive overview of the complex field of wireless IoT, exploring its beneficial applications that are proliferating in a variety of industries.
George Jones Paranoria, TX - The Radio Scripts Vol. 8 George Jones Paranoria, TX - The Radio Scripts Vol. 8 Новинка

George Jones Paranoria, TX - The Radio Scripts Vol. 8

Presented here for the first time is the collected scripts of episodes 76 through 88 of the popular and long running science fiction, fantasy, comedy, adventure radio show called "Paranoria, TX" which is old school radio theater with a new and outrageous geeky spin! In this volume, the gang face off against villains that nearly destroyed them before and discover they have inadvertently caused a problem with time itself. In order to fix it, they must split up and the face of this show is changed forever.
David L. Remund The ART of Responsible Communication. Leading with Values Every Day David L. Remund The ART of Responsible Communication. Leading with Values Every Day Новинка

David L. Remund The ART of Responsible Communication. Leading with Values Every Day

Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Michael Stanford An Introduction to the Philosophy of History Michael Stanford An Introduction to the Philosophy of History Новинка

Michael Stanford An Introduction to the Philosophy of History

Comprehensive and engaging, this work focuses on the convergence of history, philosophy and social science. Tackling a wide range of topics such as truth, objectivity, explanation, communication and narrative, gender, deconstruction, postmodernism, and more, the book affords readers a deeper and wider perspective of philosophical problems.
Oliver Ibe C. Fundamentals of Data Communication Networks Oliver Ibe C. Fundamentals of Data Communication Networks Новинка

Oliver Ibe C. Fundamentals of Data Communication Networks

10136.36 руб. или Купить в рассрочку!
What every electrical engineering student and technical professional needs to know about data exchange across networks While most electrical engineering students learn how the individual components that make up data communication technologies work, they rarely learn how the parts work together in complete data communication networks. In part, this is due to the fact that until now there have been no texts on data communication networking written for undergraduate electrical engineering students. Based on the author’s years of classroom experience, Fundamentals of Data Communication Networks fills that gap in the pedagogical literature, providing readers with a much-needed overview of all relevant aspects of data communication networking, addressed from the perspective of the various technologies involved. The demand for information exchange in networks continues to grow at a staggering rate, and that demand will continue to mount exponentially as the number of interconnected IoT-enabled devices grows to an expected twenty-six billion by the year 2020. Never has it been more urgent for engineering students to understand the fundamental science and technology behind data communication, and this book, the first of its kind, gives them that understanding. To achieve this goal, the book: Combines signal theory, data protocols, and wireless networking concepts into one text Explores the full range of issues that affect common processes such as media downloads and online games Addresses services for the network layer, the transport layer, and the application layer Investigates multiple access schemes and local area networks with coverage of services for the physical layer and the data link layer Describes mobile communication networks and critical issues in network security Includes problem sets in each chapter to test and fine-tune readers’ understanding Fundamentals of Data Communication Networks is a must-read for advanced undergraduates and graduate students in electrical and computer engineering. It is also a valuable working resource for researchers, electrical engineers, and technical professionals.
Jean Claude Musoni Linguistic Communication Challenges Encountered by Tourists Visiting Musanze District Jean Claude Musoni Linguistic Communication Challenges Encountered by Tourists Visiting Musanze District Новинка

Jean Claude Musoni Linguistic Communication Challenges Encountered by Tourists Visiting Musanze District

Research Paper (undergraduate) from the year 2014 in the subject African Studies, grade: 16, INES Ruhengeri Institute of Applied Science (INSTITUTE OF APPLIED LINGUISTICS), course: Languages and applied linguistics, language: English, abstract: At the end of his languages and applied linguistics studies, the researcher decides to carry out the research about Linguistic communication challenges encountered by tourist visiting Musanze District under the case study of VNP Area, with the aim of making an assessment of linguistic skills and the level of customers' satisfaction in Tourism and hospitality industry. This goal was achieved under the following objectives: To identify linguistic communication challenges encountered by tourists when they are being offered Tourism and hospitality services, To identify the effects of linguistic communication challenges on Tourism and hospitality, To suggest promising solutions to address linguistic communication challenges identified in Tourism and hospitality. As far as hypotheses are concerned the researcher assumed firstly that since Rwanda, a multilingual country with a single and common mother tongue, Tourists are likely to encounter linguistic communication challenges. Secondly, unsatisfied tourists classify Rwanda as a tourists' nonattractive area and thirdly, training by competent language professionals is one of the strategies to address language problem. The population of this research is a set of 165 Tourists who were pu...
Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success Новинка

Barry Polansky The Complete Dentist. Positive Leadership and Communication Skills for Success

4504.02 руб. или Купить в рассрочку!
The Complete Dentist: Positive Leadership and Communication Skills for Success is a one-of-a-kind guide to starting and running an effective and successful dental practice. Presents tried-and-true ideas and methods for effective communication, blending positive psychology with leadership in dentistry Describes the five elements of success and happiness, offering pathways to a flourishing dental practice Considers the reasons why communication and leadership skills are important for dentists
Florien Giauque A Manual for Road Supervisors in Ohio Florien Giauque A Manual for Road Supervisors in Ohio Новинка

Florien Giauque A Manual for Road Supervisors in Ohio

A Manual for Road Supervisors in Ohio is an unchanged, high-quality reprint of the original edition of 1894.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Lizette Woodworth Reese A Quiet Road Lizette Woodworth Reese A Quiet Road Новинка

Lizette Woodworth Reese A Quiet Road

A Quiet Road is an unchanged, high-quality reprint of the original edition of 1896.Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.
Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink Новинка

Huaping Liu Problem-Based Learning in Communication Systems Using MATLAB and Simulink

9384.86 руб. или Купить в рассрочку!
Designed to help teach and understand communication systems using a classroom-tested, active learning approach. Discusses communication concepts and algorithms, which are explained using simulation projects, accompanied by MATLAB and Simulink Provides step-by-step code exercises and instructions to implement execution sequences Includes a companion website that has MATLAB and Simulink model samples and templates
George Jones Paranoria, TX - The Radio Scripts Vol. 2 George Jones Paranoria, TX - The Radio Scripts Vol. 2 Новинка

George Jones Paranoria, TX - The Radio Scripts Vol. 2

Presented here for the first time is the collected scripts of episodes 16 through 24 of the popular and long running science fiction, fantasy, comedy, adventure radio show called "Paranoria, TX". "Paranoria, TX" is old school radio theater with a new and outrageous geeky spin! In this volume, things begin to get a little weirder as the characters develop super powers that complicate their lives further and they travel to the parallel world of Bedora!
Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership Новинка

Gillis Tamara The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing, and Leadership

8628.16 руб. или Купить в рассрочку!
Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication.»—John Deveney, ABC, APR, president, Deveney Communication «Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide.»—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University «It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right.»—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon «All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication.»—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias Новинка

Raphael Saint Bris Digital communication in French and UK political elections. Fake news, targeted ads and social medias

Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 13, , language: English, abstract: This little dissertation aimed to compare French conservative and British sensationalistic communication practices during political campaigning through an analysis of the political communication history in both countries, a reminder of fundamental political communication notions and a focus on the modern use of digital communication over last presidential elections. Then, the objective was to understand the influence of fake news, targeted ads and social medias on the communication methods used by the politicians through a comparison of different studies conducted on this topic and an analysis of a focus group debate between five millennials of both French and British nationalities.
Joan Mwaura The Impact of New Media on Radio Broadcast Joan Mwaura The Impact of New Media on Radio Broadcast Новинка

Joan Mwaura The Impact of New Media on Radio Broadcast

Projektarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, , Sprache: Deutsch, Abstract: Among media and ICT platforms in Kenya, radio remains the most widely available, reachingdirectly into more than 85 percent of adults' homes in the country. Mobile phones areincreasingly widespread, but they have not yet reached the near-universal coverage of radio.Fewer than half of all adults can watch TV in their homes, and other ICTs such as computers andMP3 players are available at home to only a tiny minority of Kenyans (AudienceScapes, 2011).Information communication technology includes any communication device or application,encompassing: radio, television, mobile phones, computer and network hardware and software,satellite systems and so on, as well as the various services and applications associated with them.The size and nature of the marketplace for radio has enlarged significantly since 2000, with over50 new stations coming on-air, with at least 10 of them streaming online for worldwide listenersIn particular, there has been an increase in vernacular-language stations, and the proliferation ofthese stations reflects a push towards addressing the various interests groups in the country.(Inter Media, 2005). The upsurge of stations is a result of liberalization of the airwaves, andlisteners now have a wide range of listening choices, particularly entertainment services.[...]
Lastochkin Anton Wireless Communication of Rotating Transceivers Lastochkin Anton Wireless Communication of Rotating Transceivers Новинка

Lastochkin Anton Wireless Communication of Rotating Transceivers

This book presents a system for remote measurement of fluid temperature on a rotating disc in a metallic containment. The system incorporates several key components: a thermistor used as temperature sensor, its evaluation electronics, two radio transceivers for data transfer, an analog output for a temperature controller and a resonant inductive-coupling system for wireless energy supply to the transmitting node.
Matthijs Oudkerk Deep Vein Thrombosis and Pulmonary Embolism Matthijs Oudkerk Deep Vein Thrombosis and Pulmonary Embolism Новинка

Matthijs Oudkerk Deep Vein Thrombosis and Pulmonary Embolism

16052.13 руб. или Купить в рассрочку!
Dedicated to dealing with a challenging disease, previously thought to be incurable, but with the advent of new drugs, now amenable to management and a much improved prognosis for patients. – Latest publication in a fast-moving area of keen clinical interest – Authored by leading international authorities – Builds on success of a respected first edition – Incorporates new data on latest imaging technologies and therapies – Covers both the science and clinical aspects, including presentation, surgical intervention and drug therapy – Includes coverage of both Pulmonary Embolism and Deep Vein Thrombosis
Yohane Tembo A Diagnostic Study into Road Financing Paradoxes which have led to Inefficient Road Asset Management in Zambia Yohane Tembo A Diagnostic Study into Road Financing Paradoxes which have led to Inefficient Road Asset Management in Zambia Новинка

Yohane Tembo A Diagnostic Study into Road Financing Paradoxes which have led to Inefficient Road Asset Management in Zambia

Doctoral Thesis / Dissertation from the year 2014 in the subject Transportation Science & Technology, Atlantic International University, course: Transportation Economics, language: English, abstract: Investments in transport infrastructure have massive economic benefits, leading to a vibrant and efficient transport system. In Zambia, where a disproportionate distribution of freight between road and rail exists, with road transport carrying over 85% of freight, the significance of road investments cannot be emphasized. To remain competitive, the country must prioritize sustainable road maintenance on her road network, and ensure that a decent balance is maintained between investments in maintenance and those aimed at new construction.Insufficient budgetary allocation to road maintenance normally results in road deterioration that significantly reduces the utility of the existing roads. This makes it expensive and more difficult to move products and services from producers to consumers or inputs to designated industrial centers. Construction of new roads is deterred due to lack of funds, which entails that many areas which have the potential to trigger economic growth would remain unnecessarily inaccessible for far too long. The alternative is to seek political interference in the budgeting process in order to skew the fiscus towards road construction and development, rather than routine and periodic road maintenance which, purposefully, extend the service life cycle of exi...
Michael Dunn Medical Ethics, Law and Communication at a Glance Michael Dunn Medical Ethics, Law and Communication at a Glance Новинка

Michael Dunn Medical Ethics, Law and Communication at a Glance

Medical Ethics, Law and Communication at a Glance presents a succinct overview of these key areas of the medical curriculum. This new title aims to provide a concise summary of the three core, interlinked topics essential to resolving ethical dilemmas in medicine and avoiding medico-legal action. Divided into two sections; the first examines the ethical and legal principles underpinning each medical topic; while the second focuses on communication skills and the importance of good communication. Medical Ethics, Law and Communication at a Glance offers an accessible introduction to the fundamentals of good medical practice, and will provide indispensable support for undergraduate medical students and nurses, as well as newly qualified healthcare professionals.
Renata Schiavo Health Communication. From Theory to Practice Renata Schiavo Health Communication. From Theory to Practice Новинка

Renata Schiavo Health Communication. From Theory to Practice

6752.47 руб. или Купить в рассрочку!
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Wells Herbert George The War of the Worlds Wells Herbert George The War of the Worlds Новинка

Wells Herbert George The War of the Worlds

The War of the Worlds (1898) is a science fiction novel, telling about a conflict between mankind and an extraterrestrial race. The novel has been both popular and influential, spawning half a dozen feature films, radio dramas, a record album, various comic book adaptations, a television series, and sequels or parallel stories by other authors.
H. G. Wells The War of the Worlds H. G. Wells The War of the Worlds Новинка

H. G. Wells The War of the Worlds

The War of the Worlds (1898) is a science fiction novel, telling about a conflict between mankind and an extraterrestrial race. The novel has been both popular and influential, spawning half a dozen feature films, radio dramas, a record album, various comic book adaptations, a television series, and sequels or parallel stories by other authors.
Wells, Herbert George The War of the Worlds Wells, Herbert George The War of the Worlds Новинка

Wells, Herbert George The War of the Worlds

The War of the Worlds (1898) is a science fiction novel, telling about a conflict between mankind and an extraterrestrial race. The novel has been both popular and influential, spawning half a dozen feature films, radio dramas, a record album, various comic book adaptations, a television series, and sequels or parallel stories by other authors.

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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
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