strategic planning



Debra A. Tracy, Dr Debra a. Tracy School Improvement. Revitalize Your School with Strategic Planning: Revitalize Your School with Strategic Planning Debra A. Tracy, Dr Debra a. Tracy School Improvement. Revitalize Your School with Strategic Planning: Revitalize Your School with Strategic Planning Новинка

Debra A. Tracy, Dr Debra a. Tracy School Improvement. Revitalize Your School with Strategic Planning: Revitalize Your School with Strategic Planning

1789 руб.
Книга "School Improvement. Revitalize Your School with Strategic Planning: Revitalize Your School with Strategic Planning".
George Albert Steiner Strategic Planning George Albert Steiner Strategic Planning Новинка

George Albert Steiner Strategic Planning

1891 руб.
In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.
Scenario-based Strategic Planning. Developing Strategies in an Uncertain World Scenario-based Strategic Planning. Developing Strategies in an Uncertain World Новинка

Scenario-based Strategic Planning. Developing Strategies in an Uncertain World

9289 руб.
Книга "Scenario-based Strategic Planning. Developing Strategies in an Uncertain World".
May Gary May, Gary L. May Strategic Planning May Gary May, Gary L. May Strategic Planning Новинка

May Gary May, Gary L. May Strategic Planning

4564 руб.
This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better.May provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.
Joseph Attorney Matthews Strategic Planning and Management for Library Managers Joseph Attorney Matthews Strategic Planning and Management for Library Managers Новинка

Joseph Attorney Matthews Strategic Planning and Management for Library Managers

5627 руб.
Книга "Strategic Planning and Management for Library Managers".
Allen D. Spiegel Strategic Health Planning. Methods and Techniques Applied to Marketing/Management Allen D. Spiegel Strategic Health Planning. Methods and Techniques Applied to Marketing/Management Новинка

Allen D. Spiegel Strategic Health Planning. Methods and Techniques Applied to Marketing/Management

3927 руб.
Книга "Strategic Health Planning. Methods and Techniques Applied to Marketing/Management".
Edgar H. Schein Career Survival. Strategic Job and Role Planning Edgar H. Schein Career Survival. Strategic Job and Role Planning Новинка

Edgar H. Schein Career Survival. Strategic Job and Role Planning

3189 руб.
Книга "Career Survival. Strategic Job and Role Planning".
David R. McClean Strategic Planning. As Simple as A,B,C David R. McClean Strategic Planning. As Simple as A,B,C Новинка

David R. McClean Strategic Planning. As Simple as A,B,C

2614 руб.
If your organization wants to get better at strategic planning, you could hire expensive consultants eager to charge you as much as they can.Or you could demystify the process by reading this guidebook written by an accomplished businessman and former military strategic planner who explains that strategic planning means doing the right things, which is much different than doing things right.COL David R. McClean (USA, Ret) provides a phased approach with clear and concise advice so you can improve your strategic planning and increase growth. Whether you own a corner sandwich shop or manage a megabank, you can:• Conduct organization assessment to develop a comprehensive strategic plan - realize the vision• Select and lead strategic planning teams - build unit cohesion• Communicate with colleagues and business partners - increase on return• Analyze and execute an effective implementation plan - process improvement
Jacob Kipkemboi Rotich,Leonard Mulongo and Thomas Juma Strategic Planning in HRM and Public Administration Jacob Kipkemboi Rotich,Leonard Mulongo and Thomas Juma Strategic Planning in HRM and Public Administration Новинка

Jacob Kipkemboi Rotich,Leonard Mulongo and Thomas Juma Strategic Planning in HRM and Public Administration

3614 руб.
This text is a culmination of a graduate research work that investigated the role of strategic planning on organizational development in a bid to address the numerous challenges facing organizations today. Forces such as shifting customer tastes and changing technology among others continue to exert pressure on modern day organizations. This work discusses the role of strategic planning on organizational development and shows the extent to which strategic planning has been utilized in Moi University. It also suggests ways in which strategic planning can be improved so as to enhance organizational development. In addition,the text makes reference to certain aspects of public administration and their role in organizational development.
Alex Cole Is Strategic Planning the Right Method to Define and Implement Future Strategic Options in the UK Construction Industry. Alex Cole Is Strategic Planning the Right Method to Define and Implement Future Strategic Options in the UK Construction Industry. Новинка

Alex Cole Is Strategic Planning the Right Method to Define and Implement Future Strategic Options in the UK Construction Industry.

2264 руб.
Master's Thesis from the year 2011 in the subject Business economics - Miscellaneous, grade: A, University of Hertfordshire, language: English, abstract: In the management of any business and industry the function of strategic planning plays a key role that gives direction for future and assists in identifying the organisations competitiveness. Evidences suggests that construction companies are not putting enough efforts and are not emphasizing enough on strategic planning in comparison with their counterparts in other industries. The paper gives a platform for an enhanced framework for practices of strategic planning for construction companies in UK. The analysis of strategic planning as right method for defining and implementing future strategic options for the UK construction industry is proposed from the current practices in the industry and online available literature on the topic. The paper highlights related external factors and scenarios of the industry, considers the engagement of the stakeholder during the process, and helps to analyse the overall effectiveness of the strategic planning. The paper should help companies in construction industry of UK to plan and implement their future strategic options in a better way and thus improve their practices.
John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement Новинка

John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement

5781.43 руб.
How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle–a proven planning process used successfully by a large number of nonprofit and public organizations–is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.
John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement Новинка

John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement

5608.03 руб.
How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle–a proven planning process used successfully by a large number of nonprofit and public organizations–is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.
Alston Farnum K. Creating Your Strategic Plan. A Workbook for Public and Nonprofit Organizations Alston Farnum K. Creating Your Strategic Plan. A Workbook for Public and Nonprofit Organizations Новинка

Alston Farnum K. Creating Your Strategic Plan. A Workbook for Public and Nonprofit Organizations

3959.89 руб.
Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations, a step-by-step guide to putting strategic planning into effect. Using revised, easy-to-understand worksheets, the authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization. With more material on stakeholder analysis, visioning, strategic issue identification, and implementation, this new edition is the best resource for taking leaders, managers, and students through every step of the strategic planning process.
Tizia Rabea Zizmann Strategic Planning and Decision Comprehensiveness Tizia Rabea Zizmann Strategic Planning and Decision Comprehensiveness Новинка

Tizia Rabea Zizmann Strategic Planning and Decision Comprehensiveness

2727 руб.
Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 11, University of Marburg, course: Strategisches und Internationales Management, language: English, abstract: The effects of strategic planning and decision comprehensiveness on decision quality have long interested strategic decision making researchers. However, there is large dispute on that topic among former researchers.This thesis gives an overview of the existing literature of strategic planning and decision comprehensiveness, relevant to both practice and theory. Therefore, different databases have been scanned and high quality papers have been selected. Through the examination of the existing literature and the precise recombination of the different findings, this thesis provides a broad appraisal of the factors that have been identified as essential when deploying strategic planning and decision comprehensiveness. The thesis provides a wide arrange of recommendations for the implementation based on these results.
Peggy Jackson M. Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices Peggy Jackson M. Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices Новинка

Peggy Jackson M. Nonprofit Strategic Planning. Leveraging Sarbanes-Oxley Best Practices

2638.81 руб.
Praise for Nonprofit Strategic Planning Leveraging Sarbanes-Oxley Best Practices «A robust nonprofit sector is a vital part of a civil society. Keeping the sector strong through effective strategic planning and implementation is a critical assignment. As a thought leader in the nonprofit sector, Dr. Jackson's book on the relationship of Sarbanes-Oxley best practices with strategic planning is an invaluable resource for nonprofit governing boards and employees. Her step-by-step, practical approach is easy to read and, more important, provides a specific road map to effective planning.» -Larry Brewster, Dean, College of Professional Studies University of San Francisco «Dr. Jackson's practical and straightforward approach to creating a strategic plan is quite refreshing. I believe that more and more nonprofits understand that they need to be run just as any business needs to be run-with focus, clarity, and purpose. The ideas and methodology stress the importance of sound risk management and the rewards of having such a plan in place. I can assure you that the executive director of every nonprofit I represent will receive a copy of this book.» -Joseph L. DeLucchi, Vice President CAL Insurance & Associates, Inc. Get Nonprofit Strategic Planning: Leveraging Sarbanes-Oxley Best Practices and * Examine if your nonprofit has the right people on board to achieve its strategic goals * Establish important control mechanisms * Learn how the legal and legislative environments have changed over the last five years * Discover the direction in which your nonprofit needs to go and why Required reading for anyone leading a nonprofit organization, Nonprofit Strategic Planning: Leveraging Sarbanes-Oxley Best Practices prepares your organization to engage in meaningful strategic planning and equips you with the practical tools to navigate it through today's competitive environment.
Frederick Lorenz, Edward J. Erickson, U.S. Marine Corps University Strategic Water. Iraq and Security Planning in the Euphrates-Tigris Region Frederick Lorenz, Edward J. Erickson, U.S. Marine Corps University Strategic Water. Iraq and Security Planning in the Euphrates-Tigris Region Новинка

Frederick Lorenz, Edward J. Erickson, U.S. Marine Corps University Strategic Water. Iraq and Security Planning in the Euphrates-Tigris Region

3389 руб.
Книга "Strategic Water. Iraq and Security Planning in the Euphrates-Tigris Region".
John Crowley Developing a Vision. Strategic Planning for the School Librarian in the 21st Century John Crowley Developing a Vision. Strategic Planning for the School Librarian in the 21st Century Новинка

John Crowley Developing a Vision. Strategic Planning for the School Librarian in the 21st Century

5739 руб.
Книга "Developing a Vision. Strategic Planning for the School Librarian in the 21st Century".
T. Irene Sanders, Thomas Jr. Sanders, Jr. Thomas Sanders Strategic Thinking and the New Science. Planning in the Midst of Chaos Complexity and Chan T. Irene Sanders, Thomas Jr. Sanders, Jr. Thomas Sanders Strategic Thinking and the New Science. Planning in the Midst of Chaos Complexity and Chan Новинка

T. Irene Sanders, Thomas Jr. Sanders, Jr. Thomas Sanders Strategic Thinking and the New Science. Planning in the Midst of Chaos Complexity and Chan

1327 руб.
Книга "Strategic Thinking and the New Science. Planning in the Midst of Chaos Complexity and Chan".
Frances S. De Nuit Due Diligence. A New Theoretical Model for the School Board's Role in Creating Strategic Educational and Financial Planning Coherence Frances S. De Nuit Due Diligence. A New Theoretical Model for the School Board's Role in Creating Strategic Educational and Financial Planning Coherence Новинка

Frances S. De Nuit Due Diligence. A New Theoretical Model for the School Board's Role in Creating Strategic Educational and Financial Planning Coherence

2739 руб.
Книга "Due Diligence. A New Theoretical Model for the School Board's Role in Creating Strategic Educational and Financial Planning Coherence".
Michael Allison Strategic Planning for Nonprofit Organizations. A Practical Guide for Dynamic Times Michael Allison Strategic Planning for Nonprofit Organizations. A Practical Guide for Dynamic Times Новинка

Michael Allison Strategic Planning for Nonprofit Organizations. A Practical Guide for Dynamic Times

3170.53 руб.
The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.
Colonel Richard M. Meinhart, Strategic Studies Institute Chairmen Joint Chiefs Of Staff.s Leadership Using The Joint Strategic Planning System In The 1990s. Recommendations For Strategic Leaders Colonel Richard M. Meinhart, Strategic Studies Institute Chairmen Joint Chiefs Of Staff.s Leadership Using The Joint Strategic Planning System In The 1990s. Recommendations For Strategic Leaders Новинка

Colonel Richard M. Meinhart, Strategic Studies Institute Chairmen Joint Chiefs Of Staff.s Leadership Using The Joint Strategic Planning System In The 1990s. Recommendations For Strategic Leaders

1827 руб.
The Joint Strategic Planning System has been considered the primary formal means by which the Chairman Joint Chiefs of Staff executed his statutory responsibilities specified by Congress in Title 10 of the U.S. Code. Yet little has been written about this strategic planning system itself, although some of its products such as the varied National Military Strategies and Joint Visions have been thoroughly reviewed. One can gain great insight into the Chairman's formal leadership since the 1986 Goldwater-Nichols Act by understanding how this system evolved, reviewing its processes, and examining all of its products. Colonel Richard Meinhart examines how the three Chairmen
Erica Olsen Strategic Planning Kit For Dummies Erica Olsen Strategic Planning Kit For Dummies Новинка

Erica Olsen Strategic Planning Kit For Dummies

2311.19 руб.
Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.
Erica Olsen Strategic Planning For Dummies Erica Olsen Strategic Planning For Dummies Новинка

Erica Olsen Strategic Planning For Dummies

1743.13 руб.
If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage – no matter what business you’re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process Planning for and encouraging growth Taking a long-view of your organization Evaluating past performance Defining and refining your mission, values, and vision Sizing up your current situation Examining your industry landscape Setting your strategic priorities Planning for unknown contingencies If you’re in business, you have to plan for everything – especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more: Learn to analyze business trends that will determine your business’s future Set measurable, realistic goals that you can plan for and achieve Make strategic planning a habitual part of the organization Prioritize multiple strategies that you can implement simultaneously Set a defining vision for the organization that guides all your planning and strategy This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.
Fran Ackermann Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations Fran Ackermann Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations Новинка

Fran Ackermann Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations

3380.56 руб.
Strategic planning becomes visual with strategy maps and the tools, techniques, and guidance for turning them into effective action. Developed as a companion workbook to John Bryson's best-selling Strategic Planning in Public and Nonprofit Organizations, Visual Strategy: A Workbook for Strategy Mapping in Public and Nonprofit Organizations, goes beyond making the case for good and effective strategic planning to making strategy visual through effective strategy mapping. Strategy mapping prevents groups of people from talking over one another and going around in circles. It helps people speak and be heard, produce lots of ideas and understand how they fit together, make use of causal reasoning, and clarify ultimately what they want to do in terms of mission, goals, strategies, and actions. Strategy mapping can join process and content in such a way that good ideas worth implementing are found and the agreements and comments needed to implement them are reached. The result is living strategic plans that act as useful guides to action. With detailed examples, actual strategy maps, process guidelines and hand-drawn illustrations, the book will help leaders, managers, students and other professionals see patterns across mission, goals, strategies and actions while helping to identify areas of alignment and misalignment and determine, real time, where elements are needed, missing or not useful in a strategic plan. For leaders and managers of public and nonprofit organizations, facilitators and consultants, professors and students of strategic planning, strategic management, strategic mapping, and public policy, professional development workshops focused on strategic planning and strategy mapping.
JOHN CHIBAYA MBUYA Strategic Operations Management JOHN CHIBAYA MBUYA Strategic Operations Management Новинка

JOHN CHIBAYA MBUYA Strategic Operations Management

7960 руб.
In this edition, the following topics have been deliberated in great detail: •Operations management in general •The strategic role and objectives of operations •Operations strategy •Design in operations management •The design of products and services •Design of operations networks •Layout and flow •Process technology •Job design and work organization •The nature of planning and control •Capacity planning and control •Inventory planning and control •Supply chain planning and control •Enterprise resource planning (ERP) •Lin operations and Just in Time (JIT) •Project planning and control •Quality planning and control •Operations Improvement •Failure prevention and recovery •Total Quality Management (TQM) •The operations Challenge •Case studies
John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement Новинка

John Bryson M. Strategic Planning for Public and Nonprofit Organizations. A Guide to Strengthening and Sustaining Organizational Achievement

5892.31 руб.
The essential planning resource and framework for nonprofit leaders Strategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to implementing plans and revising strategies, the discussion covers all aspects of the process to help you keep your organization united and on track into the future. The field's leading authority shares insight, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This new fifth edition includes new case studies and examples along with up-to-date resources and references, and new multimedia-related content. Innovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan supported by a coalition of support to make your organization great. This book provides expert guidance and perspective to help you bring everything together into a workable organizational strategy. Discover an effective approach to the strategic planning process Identify issues, establish a vision, clarify mandates, and implement plans Manage the process with continual learning and revising Link unique assets and abilities to better accomplish the central mission Public and nonprofit leaders are forever striving to do more with less, and great strategic planning can help you build efficiency and effectiveness into your organization's everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools you need to start planning for tomorrow today.
Shannon Ellis E. Strategic Planning in Student Affairs. New Directions for Student Services, Number 132 Shannon Ellis E. Strategic Planning in Student Affairs. New Directions for Student Services, Number 132 Новинка

Shannon Ellis E. Strategic Planning in Student Affairs. New Directions for Student Services, Number 132

2298.64 руб.
Here, finally, is a publication completely dedicated to strategic planning in student affairs. This volume applies business and nonprofit techniques to higher education, bringing the topic of strategic thinking, planning, and acting to the daily work of the profession. Editor Shannon Ellis, vice president of student services in the College of Education at the University of Nevado, Reno, and contributing authors take the student services practitioner through the process of preplanning, implementation and assessment. They explore the role that student services strategic planning plays in budget work, academic relations and crisis management. With case studies from Tulane University and University of Nevada, Reno and in-depth advice from the field, this volume provides student affairs professionals with the guidance needed to launch collaborative, flexible and effective student services strategic planning in their own institutions. This is the 132nd volume of the Jossey-Bass quarterly report series New Directions for Student Services. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Allen E Fishman StratPro.. The Strategic Business Transformation Process Allen E Fishman StratPro.. The Strategic Business Transformation Process Новинка

Allen E Fishman StratPro.. The Strategic Business Transformation Process

1189 руб.
Книга "StratPro. The Strategic Business Transformation Process".You don’t have to stay in the rut of running your business based on the tyranny of the urgent. StratPro will have you leading your business strategically so your organization can address the things that need timely action.StratPro strategic business planning will impact every single component of your business, including how you make important business decisions and how every aspect of every job is accomplished. Using the StratPro strategic business planning process creates timely strategic change and decisions that will power your organization’s journey to greater success.
Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations Новинка

Kenneth D. Plowman, Beki Winchel The Social Media Communication Matrix. A New Direction in Public Relations

4464 руб.
Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.
Brad Lebo, Don Sweet, Bill Howell Exit Planning Brad Lebo, Don Sweet, Bill Howell Exit Planning Новинка

Brad Lebo, Don Sweet, Bill Howell Exit Planning

1189 руб.
Exit Planning: The Guide for Business Owners addresses the strategic, financial and personnel issues of planning a successful exit from your business. If you are an owner or an advisor to owners, this book will guide your thinking about the major challenges faced when exiting a business in an increasingly challenging business environment.
Rob Reider Developing Successful Business Strategies. Gaining the Competitive Advantage Rob Reider Developing Successful Business Strategies. Gaining the Competitive Advantage Новинка

Rob Reider Developing Successful Business Strategies. Gaining the Competitive Advantage

4489 руб.
Developing Successful Business Strategies presents effective planning of business strategies and related budgeting concepts, and those activities necessary for the successful growth of the organization. The planning process is shown to be an integral function of developing management strategies for future growth and the gaining of competitive advantage in these fast moving times. Budgeting is presented as a logical outgrowth and an essential part of the planning process, rather than an independent internal activity. This book emphasizes the principal factors that should be considered in planning and budgeting for the company, what management and operations personnel must know to better understand effective planning for the business, and what can be done to enhance the overall strategic and financial planning for the organization. Inside, you'll learn of the relationship between effective planning methods (long-term and short-term) and the budgeting and control processes. We will also explore the interaction and interdependence of strategic planning (long and short term), detail planning, budgeting, and monitoring processes, and will demonstrate how planning is an essential first step in the preparation of an effective budget for the organization.
Peter Ginter M. The Strategic Management of Health Care Organizations Peter Ginter M. The Strategic Management of Health Care Organizations Новинка

Peter Ginter M. The Strategic Management of Health Care Organizations

10359.06 руб.
A structured strategic management approach is what’s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations. The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment. It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps.
David La Piana, Melissa Mendes Campos The Nonprofit Strategy Revolution. Real-Time Strategic Planning in a Rapid-Response World David La Piana, Melissa Mendes Campos The Nonprofit Strategy Revolution. Real-Time Strategic Planning in a Rapid-Response World Новинка

David La Piana, Melissa Mendes Campos The Nonprofit Strategy Revolution. Real-Time Strategic Planning in a Rapid-Response World

2989 руб.
In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies.
Hans TenDam The Long View Hans TenDam The Long View Новинка

Hans TenDam The Long View

4227 руб.
Strategic thinking rather than strategic planning is the key to sustainable success. Strategy involves a broader look, a deeper analysis and a longer time-frame. Strategic thinking is about considering the consequences of developments and possible developments, of actions and possible actions, on the success, prosperity and continuity of people, organizations or communities. And it is about the kind of success, prosperity and continuity that we seek. This study explores strategic thinking on the basis of strategy literature and cognitive psychology. It reviews studies of how strategic decision-makers operate, including the military. It helps to recognize strategic thinking ability in individuals, to teach strategic thinking and to foster it in those at the helm: directors, executives, commanders and public administrators.
Adrian Dignam Take the brakes off!. Enhancing corporate performance through the application of systems thinking to strategic planning Adrian Dignam Take the brakes off!. Enhancing corporate performance through the application of systems thinking to strategic planning Новинка

Adrian Dignam Take the brakes off!. Enhancing corporate performance through the application of systems thinking to strategic planning

3164 руб.
How can organisational change be transformational when 37 per cent of the expected benefits go ‘missing in action’?What happens to obstruct the realisation of these benefits, and why?What are the key leverage points that will reduce friction and get you up to speed?In Take the Brakes Off, Adrian Dignam explains how organisational performance can be substantially improved through the application of systems thinking to strategic planning, and the operation of the strategic planning system as a dynamic model of the enterprise.If you’re a CEO, a senior executive or a director, these insights are for you. The opening chapters provide a brief introduction to strategic planning and to systems thinking, and a framework for subsequent discussion of the key behavioural feedback loops that operate to foster – or impede – corporate performance. The conclusions are specific, practical and compelling.
Matthias Ackermann How to develop a Human Resource Strategic Plan Matthias Ackermann How to develop a Human Resource Strategic Plan Новинка

Matthias Ackermann How to develop a Human Resource Strategic Plan

2102 руб.
Seminar paper from the year 2014 in the subject Business economics - Personnel and Organisation, grade: 1,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The recession in 2008/09 illustrated for some companies the weakness in the marketplace that led to lower company valuations, increased business failures, outsourced businesses of companies, and sell offs of noncore business units. But if the organizations think forward they find opportunities that were not available when business was booming, such as expanding their company through acquisition. Eventually companies always need to look forward to stay competitive, capture market share, and be the first to innovate a new product or service (Mondy 2014, p.115).Organizations use strategic planning as a constantly changing and ongoing process in order to find a competitive advantage. They see the need to diversify and increase variety of goods that are made or sold. At other times companies have the requirement to downsize in response of the external environment or the strategic plan sees integration as their driving force, what means the unified control of a number of successive or similar operations. Therefor strategic planning endeavours to position the organization regarding external environment. Thus strategic planning at all levels of organization is important (Mondy 2014, p.115). To anticipate future business and environmental demands on the...
William Duggan, Strategic Studies Institute Coup D.Oeil. Strategic Intuition In Army Planning William Duggan, Strategic Studies Institute Coup D.Oeil. Strategic Intuition In Army Planning Новинка

William Duggan, Strategic Studies Institute Coup D.Oeil. Strategic Intuition In Army Planning

1952 руб.
In our military professions, formal analytical methods co-exist with intuitive decisionmaking by leaders in action. For the most part, there is no harm done. But many officers can recount times when they knew they should have "gone with their gut," but followed instead the results of their analytical methods. The gap between these two forms of decisionmaking perhaps has grown wider in recent times, especially in Iraq, where adaptive leadership seems to have overshadowed formal methods of planning. Departing from formal methods increasingly seems to be the mark of an effective commander, as we learn from Dr. Leonard Wong's recent Strategic Studies Institute (SSI) report, Developing Adaptive Leaders: The Crucible Experience of Operation Iraqi Freedom (July 2004).
Aula Muhammed Strategic Concepts Aula Muhammed Strategic Concepts Новинка

Aula Muhammed Strategic Concepts

3167 руб.
Strategy is a plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem ,that is, a plan of action resulting from strategy or intended to accomplish a specific goal. It is the science and art of military command as applied to the overall planning and conduct of large-scale combat operations ,in the sense that , using all the forces of a nation to execute approved plans as effectively as possible during peace or war. This curriculum involves all strategic concepts such as strategy, tactics, strategic planning ,alliance ,polarity ,sphere of influence ,arm race, balance and its types ,collective security ,economic regionalism and it forms ,terrorism and its types ,a number of theories and a number of strategies ,power , crisis ,war ,geopolitics.
William Streng P. Estate Planning William Streng P. Estate Planning Новинка

William Streng P. Estate Planning

5762.55 руб.
Plan ahead: estate planning to secure your wishes Estate Planning is your overview of the estate planning concepts that are necessary to consider when advising your clients about the different facets of wealth transfer planning. This fundamental reference presents the basic estate, gift, and trust planning ideas in a descriptive and accessible manner—allowing you to easily and conveniently access the information you need when you need it. This essential text covers the development of estate planning strategies for your clients, the fundamentals of the federal transfer tax system, relevant federal income tax rules, lifetime donative asset transfers, gratuitous property transfers at death, generation-skipping transfers, special property transfer planning considerations, and post-mortem planning. When done effectively, estate planning enables your clients to make both lifetime and testamentary transfers of assets to beneficiaries of their choice. In the process, strategic, successful estate planning strategies conserve wealth for these beneficiaries, who are often family members of the client. Leveraging the right methods of estate planning can ensure that you achieve your client's objectives. Explore the fundamentals of estate planning as they relate to wealth transfer planning Dive into special property transfer planning considerations, including community property, life insurance, charitable transfers, closely held corporations, etc. Better serve your clients by having access to relevant, easy to navigate information on estate planning best practices Reinforce these new ideas with a comprehensive test bank Estate Planning is your guide to estate planning concepts that help you protect your assets during wealth transfer—and prepare for your assets to change hands as smoothly as possible.
Gregory Watson H. Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company's Performance Using Global Best Practice Gregory Watson H. Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company's Performance Using Global Best Practice Новинка

Gregory Watson H. Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company's Performance Using Global Best Practice

2972.38 руб.
A new update of the classic text on benchmarking Strategic Benchmarking Reloaded with Six Sigma updates benchmarking, the revolutionary business performance methodology, by adding statistical concepts from Six Sigma. These two methodologies combine to form a powerful platform for improving any company's overall performance. This new revision reviews the first twenty-five years of development in benchmarking and features new appendices, case studies, and topics, making this the most complete and comprehensive coverage of the subject available. Topics include: Stimulating business improvement with benchmarking Linking Six Sigma to strategic planning and benchmarking Understanding the essence of process benchmarking Making statistical comparisons in benchmarking Applying benchmarking results for maximum utility Reviewing lessons learned from old case studies Conducting a strategic benchmarking study Performing an operational benchmarking study Mainstreaming benchmarking into strategic planning Creating a sustainable benchmarking capability Plus: appendices covering the benchmarking code of conduct, operating procedures, and Web resources
Jeffrey Sampler L. Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey Sampler L. Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Новинка

Jeffrey Sampler L. Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

1981.58 руб.
Reconsider Strategy and Make Planning Relevant In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment's notice. Only then can strategic planning reliably play its part. Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four «strategic shock absorbers» that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. Based on the author's in-depth research in the world's most tempestuous markets, the model delivers several must-have qualities that interact and work together in an ongoing process: Accuracy, Agility, Momentum, and Foresight. With this new framework, Bringing Strategy Back shows how to be prepared and proactive, rather than reactive, even when the future is uncertain.
Mohammed Adnan V.L. Human Resource Activities Mohammed Adnan V.L. Human Resource Activities Новинка

Mohammed Adnan V.L. Human Resource Activities

3944 руб.
HR is a product of the human relations movement of the early 20th century, when researchers began documenting ways of creating business value through the strategic management of the workforce. The function was initially dominated by transactional work such as payroll and benefits administration, but due to globalization, company consolidation, technological advancement, and further research, HR now focuses on strategic initiatives like mergers and acquisitions, talent management, succession planning, industrial and labor relations, and diversity and inclusion.
James Lukaszewski E. Why Should the Boss Listen to You?. The Seven Disciplines of the Trusted Strategic Advisor James Lukaszewski E. Why Should the Boss Listen to You?. The Seven Disciplines of the Trusted Strategic Advisor Новинка

James Lukaszewski E. Why Should the Boss Listen to You?. The Seven Disciplines of the Trusted Strategic Advisor

1648.02 руб.
This is a book about gaining influence and becoming a key trusted advisor. It is for everyone who advises leaders and senior managers (accounting, finance, human resources, IT, law, marketing, public relations, security, and strategic planning) and for outside consultants in these functional staff areas. It’s also for operations people yearning to finally be heard and heeded by their boss.
Patricia Zumaeta-Sommer Business Plan for Entry in the Energy Metering Industry in Spain Patricia Zumaeta-Sommer Business Plan for Entry in the Energy Metering Industry in Spain Новинка

Patricia Zumaeta-Sommer Business Plan for Entry in the Energy Metering Industry in Spain

4423 руб.
The Master Thesis deals with the definition of a strategy for entering in the energy metering industry in Spain. Z-SOMMER ESPAÑA will be a new company providing the Iberian electricity utilities a reliable, innovative, high technology alternative for energy data transmission & collection, metering automation, energy data management and system integration. The business case is analyzed in a methodological approach in form of a business plan. Chapter 1 introduces briefly the company, its project and goals pursued with them. In chapter 2 the market analysis outcome for Spain, including exogenous, customer and competitor analysis, are detailed. In chapter 3 the strategic planning is faced with depending on the aforementioned overview. In chapter 4 contents of marketing and sales planning for the strategic planning described under chapter 3 are proposed. Moreover the financial planning and legal regulations are presented in chapters 5 and 6. The outcome of the business plan and project status, are highlighted in chapter 7 ending with conclusions in chapter 8.
George W. Doherty From Crisis to Recovery. Strategic Planning for Response, Resilience, and Recovery George W. Doherty From Crisis to Recovery. Strategic Planning for Response, Resilience, and Recovery Новинка

George W. Doherty From Crisis to Recovery. Strategic Planning for Response, Resilience, and Recovery

2264 руб.
Crises Happen... Will You Be Ready?Crises affect people on many different levels, including psychological well-being. The 2004/2009 tsunamis, hurricanes Rita and Katrina, wars in Iraq and Afghanistan are among events continuing to affect millions of lives daily. Potential events like Avian and Swine Flu pandemics, global warming/climate change and threats of spreading unrest in the Middle East are concerns weighing heavily on all. Planning and coordination are important components of responses to crises, disasters, and critical incidents.Resilience, recovery from crises, community preparation, learning from past experience, and strategically planning for future events are all activities involving education, training and time of first responders, behavioral health professionals, chaplains and others.Additional response variables include cultural knowledge and sensitivity. We need to respond appropriately within a culture not our own, whether locally, nationally, or internationally.The purpose of a behavioral health plan is to ensure efficient, coordinated andeffective responses to behavioral health needs of affected populations during times of disasters and other critical incidents.Readers of this book will:Learn how the community and individuals respond to recover from disasters.Identify activities in preparing for, responding to, and recovering from disasters.Perform strategic planning and explain how it is helpful in mitigating and respondingto disasters, critical incidents...
Risa Brooks Shaping Strategy. The Civil-Military Politics of Strategic Assessment Risa Brooks Shaping Strategy. The Civil-Military Politics of Strategic Assessment Новинка

Risa Brooks Shaping Strategy. The Civil-Military Politics of Strategic Assessment

4777 руб.
Good strategic assessment does not guarantee success in international relations, but bad strategic assessment dramatically increases the risk of disastrous failure. The most glaring example of this reality is playing out in Iraq today. But what explains why states and their leaders are sometimes so good at strategic assessment--and why they are sometimes so bad at it? Part of the explanation has to do with a state's civil-military relations. In Shaping Strategy, Risa Brooks develops a novel theory of how states' civil-military relations affect strategic assessment during international conflicts. And her conclusions have broad practical importance: to anticipate when states are prone to strategic failure abroad, we must look at how civil-military relations affect the analysis of those strategies at home. Drawing insights from both international relations and comparative politics, Shaping Strategy shows that good strategic assessment depends on civil-military relations that encourage an easy exchange of information and a rigorous analysis of a state's own relative capabilities and strategic environment. Among the diverse case studies the book illuminates, Brooks explains why strategic assessment in Egypt was so poor under Gamal Abdel Nasser prior to the 1967 Arab-Israeli war and why it improved under Anwar Sadat. The book also offers a new perspective on the devastating failure of U.S. planning for the second Iraq war. Brooks argues that this failure, far from being...
Niall McKeown, Mark Durkin The Seven Principles of Digital Business Strategy Niall McKeown, Mark Durkin The Seven Principles of Digital Business Strategy Новинка

Niall McKeown, Mark Durkin The Seven Principles of Digital Business Strategy

4527 руб.
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy.
Bill Nissim Brand Triad. Toolbox for Strategic Brand Assessment and Repositioning Bill Nissim Brand Triad. Toolbox for Strategic Brand Assessment and Repositioning Новинка

Bill Nissim Brand Triad. Toolbox for Strategic Brand Assessment and Repositioning

1277 руб.
Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.
Dumela Strategic Alliance Dumela Strategic Alliance Новинка

Dumela Strategic Alliance

2439 руб.
Книга "Strategic Alliance".
G. A. Chamberlin Kathleen the War Years G. A. Chamberlin Kathleen the War Years Новинка

G. A. Chamberlin Kathleen the War Years

4852 руб.
US President Roosevelt provided American aid to the Allies starting April 1941-1945 . He sent industrialist Averell Harriman as US Envoy to Churchill and Stalin, and later Ambassador to Russia. Harriman was accompanied by his daughter, Kathleen, on mission during the strategic planning and European decisions. This account provides insights to the American leadership overseas as the war unfolded around them.
Strategic Management Strategic Management Новинка

Strategic Management

9102 руб.
Книга "Strategic Management".
Philipp Timmen Integrating the operations perspective into the planning of automotive vehicle platforms Philipp Timmen Integrating the operations perspective into the planning of automotive vehicle platforms Новинка

Philipp Timmen Integrating the operations perspective into the planning of automotive vehicle platforms

5839 руб.
Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,0, Technische Universität München, Sprache: Deutsch, Abstract: In order to react on a broader product portfolio and shortened product life cycles, the usage of platform concepts gains an increasing importance for automotive OEMs to establish cost and time savings. However, current industry best practices and existing literature do not integrate the operations perspective into the planning of automotive platforms to a sufficient extent. Therefore, this thesis discusses:I. the role of the strategic operations planning for platform planning. II. This results in a mixed-integer linear programming approach, integrating the operations perspective into the planning of automotive vehicle platforms. The overall objective is to allocate existing vehicles to an existing set of platform concepts, while minimizing associated cost. III. Based on a numerical case study the use of the newly established model is compared with an incremental platform planning approach. IV. Finally, the benefit of the model is evaluated before the integration of further potential operations aspects gets discussed.
Anon Designing And Planning Clothes - Designing And Planning Clothes Anon Designing And Planning Clothes - Designing And Planning Clothes Новинка

Anon Designing And Planning Clothes - Designing And Planning Clothes

3139 руб.
Книга "Designing And Planning Clothes - Designing And Planning Clothes".
Richard Pettinger Contemporary Strategic Management Richard Pettinger Contemporary Strategic Management Новинка

Richard Pettinger Contemporary Strategic Management

10127 руб.
Книга "Contemporary Strategic Management".
Mapping Strategic Knowledge Mapping Strategic Knowledge Новинка

Mapping Strategic Knowledge

9689 руб.
Книга "Mapping Strategic Knowledge".
Simone Joyaux P. Strategic Fund Development. Building Profitable Relationships That Last Simone Joyaux P. Strategic Fund Development. Building Profitable Relationships That Last Новинка

Simone Joyaux P. Strategic Fund Development. Building Profitable Relationships That Last

3299.34 руб.
The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.
Jeff French, Ross Gordon Strategic Social Marketing Jeff French, Ross Gordon Strategic Social Marketing Новинка

Jeff French, Ross Gordon Strategic Social Marketing

7414 руб.
Книга "Strategic Social Marketing".
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model Новинка

Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model

3453.45 руб.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Snyder, Duarte Strategic Innovation Snyder, Duarte Strategic Innovation Новинка

Snyder, Duarte Strategic Innovation

7427 руб.
Книга "Strategic Innovation".

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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
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