the consumers guide to effective environmental choices



The Consumer's Guide to Effective Environmental Choices The Consumer's Guide to Effective Environmental Choices Новинка

The Consumer's Guide to Effective Environmental Choices

The Consumer's Guide to Effective Environmental Choices
Environmental Management for Cambridge IGCSE & O Level Revision Guide Environmental Management for Cambridge IGCSE & O Level Revision Guide Новинка

Environmental Management for Cambridge IGCSE & O Level Revision Guide

Build students' confidence and potential for exam success with the practical and visual approach to the latest Cambridge IGCSE and O Level Environmental Management syllabuses. Packed with key ideas, summarized concepts and practice questions, this guide includes all of the tools needed to flourish in Cambridge exams and beyond. This Revision Guide is part of the most comprehensive resource package for Environmental Management, including a Student Book and Teacher Pack to ensure effective and complete coverage of the Environmental Management course.
Environment Friendly Automobiles Environment Friendly Automobiles Новинка

Environment Friendly Automobiles

Consumers have become highly environmentally conscious. This is especially reflected in their practices of eco-friendly utilization of resources. From companies’ perspective; it has become vital to clearly understand their attitudes to forecast their resulting behavior. In the past, massive research has been conducted in numerous fields of study to understand the attitude-behavioral relationship. This particular study focused upon Pakistani consumers’ attitude towards environment in general and the affect of these environmental friendly attitudes upon eco-friendly automobiles purchase intentions. The foundation of this research was based upon three key variables measuring environmental attitude namely: environmental responsibility, environmental values and environmental knowledge.The significant findings of this research are that the variable environmental value positively influences the ecological behavior of consumer, whereas environmental knowledge and responsibility don’t have any impact upon changing the ecological behavior of consumers in Pakistan.
Emotions and choices Emotions and choices Новинка

Emotions and choices

Thematic relations among products are becoming of central importance to marketing practices. This study aims at investigating the link between emotions and people’s choices to answer two research questions: Can people’s choices be influenced by manipulating their emotions? Are people’s emotions and their choices linked? An experiment is conducted to test whether a preference for thematic choices is related to individuals’ positive moods. The experiment also assesses the effectiveness of mood inductions for positive and negative mood states. The experiment is about inducing different emotions in participants through music and recording their responses to two type of questionnaires to answer the research questions. The prediction is that consumers in positive mood states are more likely to think thematically. Results have shown that the link between emotions and choices is such that the higher people’s positive moods are, the higher their thematic choices.
Legal Planet of Environment in Gujarat, India Legal Planet of Environment in Gujarat, India Новинка

Legal Planet of Environment in Gujarat, India

Water and air are the basic fabric for the human life. Due to the human race of development the quality of water and air has been deteriorated. Water and Air Pollution are the key issues to address through the legal tools. The enforceability of the environmental legislation is the critical issue globally. There is an urgent need to change the paradigm of laws from command and control mechanism to the precautionary approach.This book is the guide to amend the existing environmental laws to enforce effectively. International environmental law principles are required to be incorporated in the national environmental jurisrudence for effective implementation by the developing nations. It is the need of an hour to achieve the sustainable development by amending the existing frame work of environmental laws.
Environmental Management Strategies and Performance Environmental Management Strategies and Performance Новинка

Environmental Management Strategies and Performance

The strategic management models of the late Igor Ansoff predict that the effectiveness of organizational strategies and management capabilities depends in part on the turbulence of the business environment in which the organization operates. Ansoff defined five levels of turbulence, and identified the characteristics of strategic aggressiveness and management capabilities that are most effective for a given level of turbulence. Greg Lorton adapted Ansoff’s corporate models to environmental management systems within organizations, surveying 78 businesses and government organizations in California. He found that these models continue to be effective when applied to environmental management systems. He further studied the elements of environmental management strategies and how they relate to environmental strategic aggressiveness, management capabilities, and performance on environmental issues. While proactive environmental management systems generally lead to improved environmental performance, in some cases more conservative systems can also be effective.
Writing in the Environmental Sciences Writing in the Environmental Sciences Новинка

Writing in the Environmental Sciences

As an environmental scientist, you are used to writing scientific articles, but how confident do you feel writing policy or regulatory documents? Do you feel you have the necessary writing skills to influence policy and inform the public? This refreshingly clear guide provides environmental scientists and conservation professionals with an effective writing process that can be applied in a range of financial, political, or organizational contexts. Baker outlines a replicable seven-step writing formula based on practical experience that acknowledges the complexities inherent in the worlds of endangered species, habitat conservation, and recovery planning. Using the formula, scientists will be able to communicate confidently and successfully with a multitude of audiences. Baker's guide is written for scientists, not professional writers. In it, best practices abound. Practical examples, strategies, and diagrams guide the reader at every step, and selected resources are provided for further reference.
Writing in the Environmental Sciences Writing in the Environmental Sciences Новинка

Writing in the Environmental Sciences

As an environmental scientist, you are used to writing scientific articles, but how confident do you feel writing policy or regulatory documents? Do you feel you have the necessary writing skills to influence policy and inform the public? This refreshingly clear guide provides environmental scientists and conservation professionals with an effective writing process that can be applied in a range of financial, political, or organizational contexts. Baker outlines a replicable seven-step writing formula based on practical experience that acknowledges the complexities inherent in the worlds of endangered species, habitat conservation, and recovery planning. Using the formula, scientists will be able to communicate confidently and successfully with a multitude of audiences. Baker's guide is written for scientists, not professional writers. In it, best practices abound. Practical examples, strategies, and diagrams guide the reader at every step, and selected resources are provided for further reference.
EWOM and the 3W's EWOM and the 3W's Новинка

EWOM and the 3W's

Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.
Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money Новинка

Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money

An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call «scripts», Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a «road map/chart» for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
John Hallward Gimme! The Human Nature of Successful Marketing John Hallward Gimme! The Human Nature of Successful Marketing Новинка

John Hallward Gimme! The Human Nature of Successful Marketing

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Supplier Assessment from Environmental perspective Supplier Assessment from Environmental perspective Новинка

Supplier Assessment from Environmental perspective

Nowadays the importance of environmental logistics is increasing while organizations are trying to pay more attention to their transport activities. Since PNL is a famous logistics company in Nordic countries and transport activates are done by sub contractors they intend to make sound environmental choices by assessing their suppliers from environmental performance in order to identify the best suppliers which is comply with the PNL environmental policy.
The Environmental Toolkit for Teachers The Environmental Toolkit for Teachers Новинка

The Environmental Toolkit for Teachers

The essential guide to reducing your school's ecological footprint including a step-by-step guide to implementing creative pupil-led environmental projects.
Sustainability in Consumer's Purchasing Behavior Sustainability in Consumer's Purchasing Behavior Новинка

Sustainability in Consumer's Purchasing Behavior

Today, consumers and other stakeholders are more aware and show increased interest towards products contributing to environmental sustainability. However, it is not self evident that consumers are willing to pay more from products contributing to sustainability. Thus, sustainability initiatives launched by companies may not always provide value for consumers or even encourage consumers for more sustainable behavior.The purpose of this manuscript is to identify those sustainability initiatives that are valued by consumers. As sustainability initiatives are dependent on the type of the product, the scope of this manuscript is limited to mobile phones and to the sustainability initiatives available for mobile phone manufacturers. However, it must be noted that the results may be applied also to other consumer electronics, which have similarities with mobile phones and mobile phone manufacturing.
Join Forces: Co-creating brand value with consumers Join Forces: Co-creating brand value with consumers Новинка

Join Forces: Co-creating brand value with consumers

The profound roles of consumers have changed, and so have the conditions under which companies can successfully build brands. Consumers have gone from being isolated to connected, from unaware to informed and from passive to active. As a result consumers are to a larger extent seeking engagement in active dialogue with manufacturers of products and services – they have a desire co-create. Consequently, current predominant approaches to branding become less effective in the process of building brands in the minds of consumers, as they are rooted in an obsolete logic of marketing, in which consumers are regarded as passive recipients of company offerings. Motivated by the lack of an appropriate approach to brand management, this book sets out to build an approach to building brands that more appropriately responds to the increased needs for consumers to co-create. As a result, this book presents the Co-creation Approach to Brand Management; an approach combining predominant theory respectively within co-creation and branding, to better cater to the needs of consumers of today to establish closer and deeper relationships between these and brands.
NGEO FOODS FOR HEALTH NGEO FOODS FOR HEALTH Новинка

NGEO FOODS FOR HEALTH

Barton Seaver, acclaimed chef and author of For Cod and Country and Where There's Smoke, and nutritional scientist P.K. Newby, have created the ultimate shopping and cooking guide to help you nourish your family while you sustain the planet. From apples to seaweed, salmon to red wine, walnuts to chicken soup, this attractive and readable book is a culinary tour of the 148 foods that have huge nutritional value with the least environmental impact. This guide explores food and its place in cultures around the world; highlights what it adds to healthy menus today; and advises consumers on what to look for, how to choose, how to prepare and what to avoid in order to make best choices for the table and for the planet. Featuring dozens of tips, food pairings, and sample menus, this book is an always-there reference, a usable cooking guide, a handy health manual, and a beautiful, browsable read.
LEGAL AND REGULATORY RIVER WATERS FRAMEWORK LEGAL AND REGULATORY RIVER WATERS FRAMEWORK Новинка

LEGAL AND REGULATORY RIVER WATERS FRAMEWORK

Several water management laws have been enacted in Kenya and yet their impact in regard to river water management is not effective. This book addresses the disconnect that exists between the law makers, the implementers and the consumers of the laws. The author, through qualitative and quantitative data analyses, argues that laws that are enacted and passed through Kenya''s legal processes need to change the current approaches of dissemination to the consumers for them to serve their intended purposes. Kenya is gearing itself to become an industrialized nation through the Millennium Development Goals and Vision 2030. This will call for more use of river water resources - a major source of water in Kenya. This book recommends that there should be a direct link and coordination between the water management law makers, implementers and water consumers. The book is a must-read for environmental scholars in Environmental and Water Management Studies.
Urban Environmental Problems in Bangladesh Urban Environmental Problems in Bangladesh Новинка

Urban Environmental Problems in Bangladesh

This book explores the environmental problems both at the household and neighbourhood levels in different residential areas of Chittagong, the second largest city in Bangladesh, which is associated with a range of environmental concerns not least due to its hilly and coastal setting. Households in lower-income neighbourhoods are more likely to be susceptible to local environmental problems, compared with those in middle- and higher- income residential areas. Analysis of the gender relations and intra-household division of labour finds women and children, particularly in the households of lower-income neighbourhoods, are the major victims of residential environmental problems. The key factors, which contribute to the different environmental problems at household, neighbourhood plus citywide level, identified by both household and qualitative surveys are analysed to suggest steps towards a more effective local urban environmental management framework for Chittagong.
Initial online trust formation: the role of web assurance & location Initial online trust formation: the role of web assurance & location Новинка

Initial online trust formation: the role of web assurance & location

The advent of electronic commerce has revolutionised the way consumers purchase products and services. Online businesses are growing rapidly to tap into the potential demand of market consumers. Nevertheless, the full potential of business-to-consumer (B2C) e-commerce may not be fully realised with many consumers expressing reservations about engaging in e-commerce transactions. Concerns over privacy and security issues continue to steer consumers away from making Internet purchases. This has caused consumers to lose trust in online businesses. Consumers’ lack of trust in online transactions has created a need for web assurance services to bridge the trust gap and re-establish consumers’ faith in online businesses. This study examines whether web assurance services are effective as trust-building mechanisms which encourage consumers to engage in e-commerce transactions. The presence of such a seal should help create a greater perception of trust and facilitate consumers’ willingness to purchase online.
The Effect of TV Advertisement on Consumers Brand Switching Behavior The Effect of TV Advertisement on Consumers Brand Switching Behavior Новинка

The Effect of TV Advertisement on Consumers Brand Switching Behavior

The study attempts to diagnose the factors and there impacts on brand switching behavior and suggest ways and means to develop the industry through effective advertisement. We have tried our level best to fulfill the following requirements of our topic, to: ___ Realize the public image of brands ___Discover significant features of advertisement which are admired by consumers against the services provided by competitors.
Traceability in the context of corporate social responsibility Traceability in the context of corporate social responsibility Новинка

Traceability in the context of corporate social responsibility

With the phenomenon of globalization, consumers around the world increasingly have access to new products. Globalization can be seen as a positive trend, but has also negative implications. Consumers can be exposed to potentially unsafe products coming from unknown markets and producers. Thus, one of the important features is to provide confidence to users by ensuring that products could be traced back using various traceability mechanisms. Moreover consumers are now not only interested in the origin of products, but also in the social and environmental aspects of the production of goods. This Bachelor thesis aims to show how social and environmental issues are influencing consumers and companies today and how traceability systems are currently used by companies, as well as to illustrate that in many cases companies’ social and environmental claims can not be validated or verified. It concludes by showing that traceability could be used not only for technical matters (i.e. ensuring products safety) but also in the context of social responsibility of companies.
Poverty-Environmental Degradation Nexus Poverty-Environmental Degradation Nexus Новинка

Poverty-Environmental Degradation Nexus

Poverty-Environmental Degradation Nexus is written with a view to establish the relationship between poverty and environmental degradation especially in the context of developing countries. Although the link between poverty and environmental degradation already became an issue of discussion, research trying to grasp this link achieved indecisive results. This book therefore empirically established that the existence of poverty-environment nexus implies that one problem is a significant determinant of the other. Hence, reducing poverty may be an effective way to reduce environmental damage, or vice versa.Joint solutions may be highly cost effective policy options when the two problems are simultaneously determined. This should be very useful for policy makers, natural resource management experts, agriculturist, farmers and students of agriculture generally.
Consumer Behaviour and Marketing Strategy Consumer Behaviour and Marketing Strategy Новинка

Consumer Behaviour and Marketing Strategy

This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis was used for the purpose. The impact of income, education, occupation and gender analyzed with the help of cross tabulation. In order to arrive at this we made use of Statistical Analysis System (SAS) application and Statistical Package for the Social Sciences (SPSS). It was found out that private cellular services were preferred compared to that of public service provider, irrespective of rural and urban consumers.
The broadcast media and environmental communication The broadcast media and environmental communication Новинка

The broadcast media and environmental communication

Environmental degradation is reaching frightening levels in recent times.Climate change is as real as HIV.Environmental communication is a management tool, when used wisely can help reverse this global trend of misery both in developed and developing countries. this book tries to answer the why? how? what? which? who? question of the use of effective environmental communication by environmental leaders and stakeholders to achieve environmental harmony especially focusing at the revolution of the private electronic and social in media Ghana
Green Consumer Behavior and Environmental Sustainability Green Consumer Behavior and Environmental Sustainability Новинка

Green Consumer Behavior and Environmental Sustainability

The increasing awareness about the green house gases and their effect on environment, consumers of the developing countries seems hopeless in protecting natural environment as compared with the developed countries. This book provide guidelines to managers to understand green consumer behavior and introducing how consumer make decision towards choosing a green product and what important factors can affect on consumer decision making. This research also clearly demonstrates that Swedish consumers evaluate environmental benefits in product and potentially a young green consumer segment is exists in Sweden. In this book authors examines and assesses the different important factors that affect green purchase behavior on consumers in Sweden. This book however provides a new direction for the environmental marketers for devising an effective marketing strategy based on the product attributes green versus non-green. Target Audience; Business school faculty, Energy Marketer Managers, Renewable Energy Developers, Graduate Students of business schools.
Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products Новинка

Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products

An engaging and comprehensive look at the intersection of financial innovation and the environment This unique book provides readers with a comprehensive look at the new markets being created to help companies manage environmental risks, including weather derivatives, catastrophe bonds, and emission trading permits. Filled with real-world case studies and timely advice, Environmental Finance contains corporate strategies that financial service professionals as well as their clients must understand in order to proactively improve a company's environmental performance.
The Role of Certification in Promoting Sustainable Golf Courses The Role of Certification in Promoting Sustainable Golf Courses Новинка

The Role of Certification in Promoting Sustainable Golf Courses

Golf courses enable an environmental‚ social‚ and economical land use. In a growing world however we need to minimize the resources used to maintain a functional course. Best practices management leads to a sustainable form of entertainment and exercise. The organization Audubon International assist courses in environmental certification to inform consumers on ecologically mindful golfing facilities. Consultation from a certification body that specializes in resources and conservation can maximize the environmental and social functionality. Golf is a land use that can environmentally remediate contaminated land and preserve local biodiversity when managed properly. This book examines the appropriateness of modifying courses with these principles to achieve conservation certification. As well as the positive environmental‚ and economic‚ outcomes of these decisions.
School Factors Influencing Implementation of Environmental Education School Factors Influencing Implementation of Environmental Education Новинка

School Factors Influencing Implementation of Environmental Education

Despite education being among the most effective means of mitigating the effects of environmental degradation, there has been very little investigation into the effectiveness of the various programs put in place for teaching Environmental Education in secondary schools‘ curriculum. The purpose of this study therefore was an attempt to investigate school-based factors that influence implementation of environmental education in Secondary schools in Molo District of Nakuru County in Kenya. The study sought to identify the status of physical resources used in teaching environmental education; find out the approaches used in teaching environmental education; determine teachers’ levels of training and preparedness in handling the curriculum; establish levels of interaction between students and teachers for pro-environmental behavior change and determine difficult areas of communication in environmental education. The findings are discussed herein.
Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight Новинка

Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight

An authoritative guide for effective investment management and oversight of endowments, foundations and other nonprofit investors Nonprofit Asset Management is a timely guide for managing endowment, foundation, and other nonprofit assets. Taking you through each phase of the process to create an elegant and simple framework for the prudent oversight of assets, this book covers setting investment objectives; investment policy; asset allocation strategies; investment manager selection; alternative asset classes; and how to establish an effective oversight system to ensure the program stays on track. Takes you through each phase of the process to create an elegant and simple framework for the prudent oversight of nonprofit assets A practical guide for fiduciaries of endowment, foundation, and other nonprofit funds Offers step-by-step guidance for the effective investment management of assets Created as a practical guide for fiduciaries of nonprofit funds—board members and internal business managers—Nonprofit Asset Management is a much-needed, step-by-step guide to the effective investment management of nonprofit assets.
Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Новинка

Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Buying Behaviour of Green Products Buying Behaviour of Green Products Новинка

Buying Behaviour of Green Products

This book is started for the purpose of giving valuable ideas and find the reason for people not ready to buy green products, even consumers are aware of they were using toxic and chemical based products, but not able to change themselves. Keeping this issue as the main theme of the study, the study focuses on consumers buying behavior on green products. objectives of the study is to analyse the consumers buying behaviour, to identify the knowledge and awareness level of the consumers about the green products, to know the sources through which the consumers get knowledge and information about green products, to analyse the socio-economic factors of the consumers and its impact on ecological knowledge, attitude towards green purchase, to enlist the factors which influence the purchase decision of consumers and finally to know the impact of demo-graphical characteristics of the consumers and their satisfaction level of the green products. Traditional green products have much chance for re-entering into the market, hence corporate have to use this opportunity for them and also for the benefit of country.
Exploaring and Predicting Attitude and Behaviour Towards Green Hotels Exploaring and Predicting Attitude and Behaviour Towards Green Hotels Новинка

Exploaring and Predicting Attitude and Behaviour Towards Green Hotels

With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals' attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company’s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers.
The Oxford Handbook of U,S, Environmental Policy The Oxford Handbook of U,S, Environmental Policy Новинка

The Oxford Handbook of U,S, Environmental Policy

The Oxford Handbook of U.S. Environmental Policy is a state-of-the-art work on all aspects of environmental policy in America. This is a topic that will only grow in importance in the coming years, and this handbook serves as an authoritative guide to any scholar interested in the issue.
The Cambridge Handbook of Consumer Psychology The Cambridge Handbook of Consumer Psychology Новинка

The Cambridge Handbook of Consumer Psychology

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
Integrative Environmental Medicine Integrative Environmental Medicine Новинка

Integrative Environmental Medicine

Integrative Environmental Medicine is the most up-to-date, evidence-based resource for clinicians on the history, regulation and effects of modern day environmental chemicals and radiation on human health. It empowers clinicians, through best practices, tools and recommendations, to guide patients on harmful exposure reduction through avoidance and promotion of healthy lifestyle changes.
Eating for the Planet Eating for the Planet Новинка

Eating for the Planet

Modern food production and consumption practices release greenhouse gases and other pollutants, contributing to global warming, as well as causing resource depletion and environmental degradation of local landscapes. As sustainable food consumption is a way individuals deal with environmental problems caused by the industrial food system, it is important to understand the reasons why some consumers choose to eat sustainable foods. My purpose in this book is to understand who become sustainable consumers, and why they engage in the practice of sustainable consumption. This has been done through qualitative research in London, and includes an exploration of the consumers backgrounds and upbringing as well as their paths to becoming sustainable consumers. I have also looked into their motivations and needs for buying such foods, and the dilemmas they encounter along the way, as well as social and cultural factors which affect their day-to-day food consumption practices.
Weight Training For Running: The Ultimate Guide Weight Training For Running: The Ultimate Guide Новинка

Weight Training For Running: The Ultimate Guide

This is the most comprehensive and up-to-date running-specific training guide in the world today. It contains descriptions and photographs of nearly 100 of the most effective weight training, flexibility, and abdominal exercises used by runners world-wide.
Market Research In a Week: A Teach Yourself Guide (Teach Yourself: Business) Market Research In a Week: A Teach Yourself Guide (Teach Yourself: Business) Новинка

Market Research In a Week: A Teach Yourself Guide (Teach Yourself: Business)

The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
From market expenses to minimizing costs of environmental damage From market expenses to minimizing costs of environmental damage Новинка

From market expenses to minimizing costs of environmental damage

A harmony between ecology and economy leads to effective development of the society for a long-term period.Consolidation of all the economies and prevention of transformation of the planet into the dump of wastes are needed, disposal and neutralization of which will demand considerable amount of natural energy, that finally can pass to the new status and type in which biological life will not take place. Disposal of wastes both industrial and waste products is a task not only for the environmental preservation. The process of disposal which natural forces participate in passes to the process of neutralization. This work discusses the prospect of development of socially oriented market economy under current conditions. The ecology becomes a priority on further development. A harmony between ecology and economy leads to effective development of the society for a long-term period.
The Everyday Writer The Everyday Writer Новинка

The Everyday Writer

Contexts for writing keep changing, and Andrea Lunsford knows that every writer needs to engage with audiences and communicate ideas every day. The Everyday Writer shows novice writers how to navigate rhetorical situations and make effective choices everywhere they write. The illustrations, by Eisner Award nominee GB Tran, offer a high-interest approach to writing processes and encourage students to open and use their handbook. And Andrea’s friendly voice is always front and center, ready to answer any question. With new and expanded coverage of presentations and multimodal projects, integrated advice for writers from all language and educational backgrounds, and help learning the moves that make expert writers credible, The Everyday Writer is the encouraging guide students need to take their writing to the next level.
Green supply chain management Green supply chain management Новинка

Green supply chain management

Legislation, regulations and awareness from end consumers on the environment have been reviewed over the past years to fit the current environmental concerns. This matter has created a new pressure on enterprises and their environmental performance. International standards and agreements also affect the efforts made in the supply chain or production process. Although past researches related to green supply chain management are relatively well developed, but literatures in the area of power engineering is rare and hard to come by .The main objective of this research is to observe the specific practices of green supply chain management(GSCM) implementation in power engineering industry in Malaysia , and estimate the level of adoption of each practice , and also explore the effect of these practices in terms of economic , and environmental advantages which they may provide.
Sustainable consumption values of the Chinese Middle Class Sustainable consumption values of the Chinese Middle Class Новинка

Sustainable consumption values of the Chinese Middle Class

The following work analyses values important to the Chinese middle class consumers with the aim of promoting sustainable consumption behavior. Within the theoretical part of the study, the scientific status quo regarding the Chinese consumer and factors important to promote sustainable consumption behaviour will be shown. The Chinese middle class consumer will be analyzed, the environmental impact of consumption in China demonstrated and the factors important for sustainable consumption behavior will be referred to as well as deeper explained. The theoretical findings were used to form new connections between Chinese middle class consumers and sustainable consumption in order to create a base for the qualitative research which represents the major part within this work. All components and interrelations are highlighted as well as illustrated to create a deeper understanding about the drivers and motivations of Chinese middle class consumers and their emerging need to purchase green products. The work will unveil opportunities for brands on how to promote sustainability among the emerging mass of Chinese middle class consumers.
Propagation of Environmental Awareness through SEED Project Propagation of Environmental Awareness through SEED Project Новинка

Propagation of Environmental Awareness through SEED Project

Today we are faced with an environmental crisis of massive proportions. Environmental degradation is one of the major hurdles faced by the present generation. Natural resources have been passed on from generations and it is our duty to protect, preserve and transfer it to our future generations. Public awareness is one of the major tools in the environmental protection and environmental programmes have to play a major role in spreading awareness among the public.The present study analyses the propagation of Environmental Awareness through SEED project.SEED (Student Empowerment for Environmental Development) project initiated by the leading newspaper Mathrubhumi, in association with Federal Bank, aims to create awareness among the growing student community.Environmental Awareness is not fully depends upon Environmental Education but programmes like SEED constitute a very effective role in creating Environmental Awareness. SEED Programme promotes a sustainable Environmental Awareness among Secondary School Students need to be encouraged and more leadership opportunities must be provided to promote Environmental Ethics among them.
Consumer Awareness among Tribal Youth in NE India: Focus on Mizoram Consumer Awareness among Tribal Youth in NE India: Focus on Mizoram Новинка

Consumer Awareness among Tribal Youth in NE India: Focus on Mizoram

A person who buys any commodity for a consideration which has been paid or promised or partly paid and partly promised or under any system of deferred payment is a consumer. The present study focus on young consumers (15-24 years). The consumers are usually unwilling to make complaints about the goods bought by them or the services rendered to them if the sum of money involved is not large. There is violation of the rights of the consumers due to lack of proper publicity. Rights, duties and privileges of consumers are neglected and taken casually. This study is designed to be helpful for the consumer to know their basic rights and duties. It will also be helpful in enhancing deeper studies into other aspect of consumer issues. The study intends to expose the necessity of consumer awareness to have a more flexible approach to deal with the challenges of the present day world. Another aspect for this study is to awake the consumers to rise to the occasion and assert their rights as consumers without forgetting their duties and responsibilities. This study is undertaken to be a stepping stone for the youth to be aware of the consumer activities prevailing in the day to day world.
Butterflies in the Barley Butterflies in the Barley Новинка

Butterflies in the Barley

Agriculture dominates worldwide land use. Conventional methods of food production that rely on synthetic pesticides and fertilizers are associated with diverse environmental problems, including loss of soil fertility, erosion, pollution, eutrophication, and adverse effects on wildlife. Reducing the environmental impact of food production is a top priority for conservation. As a system that generates value for humans and also provides environmental services, organic farming may be the key. Organic methods generate less soil, air, and water pollution than conventional farming, leaving a smaller environmental footprint. Organic production maintains soil fertility, supports biodiversity, and contributes to carbon sequestration, potentially mitigating climate change. Because of the benefits to society that it brings, organic agriculture should receive the support from government programs, consumers, and the food industry as a whole that it needs to achieve mainstream status.
V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach Новинка

V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach

As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for achieving this goal, using established management tools to find and exploit high-value Profit Pools. With this book as your guide, you’ll quickly discover how to unlock large untapped sources of cash flow, and achieve the mandate that comes with modern business leadership.
Consumers' Perceptions of Health Claims in Functional Foods Consumers' Perceptions of Health Claims in Functional Foods Новинка

Consumers' Perceptions of Health Claims in Functional Foods

The concept of functional foods is still evolving, as new products are launched on a regular basis. This sector of the food industry is growing due to the relationship between food and health. This book presents a concise review of functional food concepts, market trends and functional ingredients that makes the food "functional". It also examines some of the health claims and regulatory issues in some selected countires. The factors that may influence functional food choices and new product development were carefully reviewed. This book is written to demystify the concepts of functional foods, with the final consumers in mind. This book is relevant to students interested in functional food marketing and for investors in food business who may want to develop food products in this category of food in the food industry.
Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online Новинка

Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Community Development Approaches; Social Capital & Empowerment Community Development Approaches; Social Capital & Empowerment Новинка

Community Development Approaches; Social Capital & Empowerment

The present Book is an investigation of two approaches of community development; social capital and empowerment. Social capital refers to the accumulation of resources developed through personal and professional relationships. Empowerment means increasing the capacity of individuals or groups to make effective development and life choices and to transform these choices into desired actions and outcomes. This book, aims to determine the relationship between social capital and economic empowerment among the farmers of the agricultural production cooperatives(APCs)in the rural area in Isfahan Province in Iran. Economic empowerment of farmers is a socioeconomic process through which farmers are motivated to enhance their belief in self-efficacy, to improve their abilities to control their own resources, to increase their income and to unleash their creative and productive energies to achieve sustainable improvement in their living standards.
Firms'' location sensitivity to the EU environmental policies Firms'' location sensitivity to the EU environmental policies Новинка

Firms'' location sensitivity to the EU environmental policies

The European Union (EU) is the most ambitious actor and self-proclaimed leader in international climate policy. Therefore, the EU plays a key role in finding the most effective legislative approach to address environmental issues globally. This work aims at evaluating the EU''s current legislative approach by examining the impact of the EU''s climate change and air protection environmental standards on heavily polluting firms operating within the EU''s industrial sector. In other words, this paper empirically investigates the firm''s location sensitivity to the EU environmental policies proxied by greenhouse gas emissions. From the theoretical point of view, the research, thus, examines whether the so called "Pollution haven hypothesis" prevails over the so called "Porter hypothesis".
Corporate Greening Corporate Greening Новинка

Corporate Greening

The environmental technology (ET) and cleantech sectors are characterized by product related environmental profile which constitutes the legitimacy of these sectors and contributes to recognition as green sectors. One can wonder if the product related greenness of the ET sector also means that companies in this sector set and implement environmental goals relating to their own activities and manufacturing processes. This book contributes to understanding of greening in general and in the ET sector through highlighting the distinction between product and production related environmental impacts and activities. This distinction can be basis for defining corporate environmental profiles, corporate greening, and for defining ‘green’ and ‘green-green’ business as well as environmental leaders. The distinction between product and production related environmental initiatives as well as the other dimensions of the model of environmental profile can support companies in their communication of environmental performance and environmental activities as well as consumers and researchers in their critical evaluation of environmental corporate policy approach.
Managing Environmental Safety to Finance Power Projects:Bangladesh Managing Environmental Safety to Finance Power Projects:Bangladesh Новинка

Managing Environmental Safety to Finance Power Projects:Bangladesh

The socio-environmental safeguard issues for electric power project financing is a very new concept in Bangladesh. Due to increase in private sector power generation in the country including Public Private Partnership basis the role of financial institutions become crucial. The supervising of social and environmental safety issues are also have to be more vigorous as the generation sources shifting from public to private sector. As most of the private sector investment channelized through financial institutions, so they can take a effective role to ensure the safeguard issues in the whole project life cycle. Here, the possible impacts in different project phases, anticipated affects and mitigation measures are well described. To ensure and implementation of the measures the possible policy responses are also discussed.
Managing Environmental Safety to Finance Power Projects: Bangladesh Managing Environmental Safety to Finance Power Projects: Bangladesh Новинка

Managing Environmental Safety to Finance Power Projects: Bangladesh

The socio-environmental safeguard issues for electric power project financing is a very new concept in Bangladesh. Due to increase in private sector power generation in the country including Public Private Partnership basis the role of financial institutions become crucial. The supervising of social and environmental safety issues are also have to be more vigorous as the generation sources shifting from public to private sector. As most of the private sector investment channelized through financial institutions, so they can take a effective role to ensure the safeguard issues in the whole project life cycle. Here, the possible impacts in different project phases, anticipated affects and mitigation measures are well described. To ensure and implementation of the measures the possible policy responses are also discussed.
Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses Новинка

Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses

In the event of a paediatric cardiac arrest, it is essential to be able to respond rapidly, providing safe and effective care. The second edition of this successful text provides nurses with a practical and systematic guide to the rapid assessment and delivery of appropriate resuscitation to infants and children. Conforms to current European Resuscitation Council Guidelines Based on up-to-date research and evidence-based practice protocols Synoptic approach enables rapid delivery of effective treatment Written by experts in the field of both resuscitation and paediatrics Paediatric Advanced Life Support is a succinct yet comprehensive guide and is an essential purchase for any health professional likely to encounter an emergency situation.
The Impact of Sustainability Strategies on Corporate Performance The Impact of Sustainability Strategies on Corporate Performance Новинка

The Impact of Sustainability Strategies on Corporate Performance

Companies are developing strategies to realize value based upon the concept of sustainability. Businesses recognize that sustainability can create a strategic advantage, and can become instrumental to their long-term viability. The concept has dramatically expanded the scope of measuring organizational performance into the economic, social, and environmental components that are often referred to collectively as the “triple bottom line.” Organizations are discovering that specific products and processes can have profound environmental and social implications besides normal economic benefits. Within this context, organizational decision-makers must contend with numerous stakeholder issues, pressure from environmental agencies, and increased social consciousness that affects workers, consumers, and communities. These factors must be balanced by a reasonable return on investment and long-term organizational success. The interaction between these conflicting pressures and barriers makes it difficult for organizations to adopt sustainability strategies.
Consumed: Simple Choices, Complex Problems Consumed: Simple Choices, Complex Problems Новинка

Consumed: Simple Choices, Complex Problems

The intention of this exhibition is to educate the viewer about the hidden impacts that result from simple choices of consumption. This is a critique of the materials economy and the responsibilities of the designers, consumers and industries that contributed to its success. The critique is expressed through four dominant and unsustainable consumer products: water bottles, plastic shopping bags, cigarette filters and farm chemicals, as each has its own specific story of consumption. The form is derived from manufacturing history, statistical data, and profiles of consumer behaviors. Graphic design is utilized in both formal and non-formal methods with the goal of communicating specific messages to the viewer as they progress through the exhibition space.
Economic Valuation of Biodiversity in Nigeria Economic Valuation of Biodiversity in Nigeria Новинка

Economic Valuation of Biodiversity in Nigeria

As difficult and controversial as value-based research is, it is the only objective source of information that policy makers have about values and only way to discourage wasteful environmental investments. The main problem therefore is the reliability of the value estimates used in prioritizing policies. This book examines the valuation process and the feasibility of applying the Market Price and Productivity methods in Nigeria; their theoretical bases were examined to clarify their premises, rationales and conditions under which they would be valid. The book concluded that the methods proved to be applicable in the study area but needs to be improved upon, to make the value estimates credible and reliable in developing economies. Recommendations were made for the discounting of economic loss and benefits to reflect time value of money and for environmental laws to be enforced for the methods to be more effective. This book will guide policy makers on crucial decisions on environmental programs, policies and actions that protect or restore ecosystems and their services. The book will also encourage professional valuers and appraisers to be more involved in ecosystem valuation.
A Concise Guide to Communication in Science and Engineering A Concise Guide to Communication in Science and Engineering Новинка

A Concise Guide to Communication in Science and Engineering

Success in scientific and engineering research depends on effective writing and presentation. The purpose of this guide is to help the reader achieve that goal. It enables students and researchers to write and present material to a professional modern standard, efficiently and painlessly, and with maximum impact.
Evolution of Capital Structure Choices for Effective Economic Gain Evolution of Capital Structure Choices for Effective Economic Gain Новинка

Evolution of Capital Structure Choices for Effective Economic Gain

This study gives an in depth examination of determinants of capital structure choices. The study is grounded on pecking order and trade off theories as a basis for explanation of capital structure choices. The statement of the problem for this study is to investigate the determinants of capital structure choices and their influence in allocation of securities in the international capital market. The objective of the study is to assess the effect of capital structure choices in allocation of financial securities in the international market. The methodology employed in this area of study is correlation and regression analysis. The data source and sample source for the study is quoted firms, large unquoted firms and small – medium enterprises. All firms that have been listed on the Kenyan stock exchange during the six – year period, 2007 – 2011, were sampled. Twenty – two firms qualified to be included in the sample. Small medium enterprise (SMEs) was found to have the highest fixed assets. Quoted firms recorded the highest dividend payout ratio followed by unquoted firms.
A Concise Guide to Communication in Science and Engineering A Concise Guide to Communication in Science and Engineering Новинка

A Concise Guide to Communication in Science and Engineering

Success in scientific and engineering research depends on effective writing and presentation. The purpose of this guide is to help the reader achieve that goal. It enables students and researchers to write and present material to a professional modern standard, efficiently and painlessly, and with maximum impact.

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Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
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