the consumers guide to effective environmental choices



Graham Long Structured Decision Making. A Practical Guide to Environmental Management Choices Graham Long Structured Decision Making. A Practical Guide to Environmental Management Choices Новинка

Graham Long Structured Decision Making. A Practical Guide to Environmental Management Choices

13003.77 руб.
This book outlines the creative process of making environmental management decisions using the approach called Structured Decision Making. It is a short introductory guide to this popular form of decision making and is aimed at environmental managers and scientists. This is a distinctly pragmatic label given to ways for helping individuals and groups think through tough multidimensional choices characterized by uncertain science, diverse stakeholders, and difficult tradeoffs. This is the everyday reality of environmental management, yet many important decisions currently are made on an ad hoc basis that lacks a solid value-based foundation, ignores key information, and results in selection of an inferior alternative. Making progress – in a way that is rigorous, inclusive, defensible and transparent – requires combining analytical methods drawn from the decision sciences and applied ecology with deliberative insights from cognitive psychology, facilitation and negotiation. The authors review key methods and discuss case-study examples based in their experiences in communities, boardrooms, and stakeholder meetings. The goal of this book is to lay out a compelling guide that will change how you think about making environmental decisions. Visit www.wiley.com/go/gregory/sdm to access the figures and tables from the book.
John Hallward Gimme! The Human Nature of Successful Marketing John Hallward Gimme! The Human Nature of Successful Marketing Новинка

John Hallward Gimme! The Human Nature of Successful Marketing

1590.36 руб.
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money Новинка

Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money

3123.36 руб.
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call «scripts», Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a «road map/chart» for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
Linda Steg Environmental Psychology. An Introduction Linda Steg Environmental Psychology. An Introduction Новинка

Linda Steg Environmental Psychology. An Introduction

2964 руб.
The updated edition of the essential guide to environmental psychology Thoroughly revised and updated, the second edition, Environmental Psychology: An Introduction offers an overview of the interplay between humans and their environments. The text examines the influence of the environment on human experiences, behaviour and well-being and explores the factors influencing environmental behaviour, and ways to encourage pro-environmental behaviour. The revised edition is a state-of-the art review of relevant theories and research on each of these topics. With contributions from an international panel of noted experts, the text addresses a wealth of topics including the main research methods in environmental psychology; effects of environmental stress; emotional impacts and meanings of natural environment experience; aesthetic appraisals of architecture; how to measure environmental behaviour; cognitive, emotional and social factors explaining environmental behaviour; effects and acceptability of strategies to promote pro-environmental factors; and much more. This important book: Discusses the environmental factors that threaten and promote human wellbeing Explores a wide range of factors influencing actions that affect environmental conditions Discusses the effects and acceptability of approaches that aim to encourage pro-environmental behavior Presents research results conducted in different regions in the world Contains contributions from noted experts Written for scholars and practitioners in the field, the revised edition of Environmental Psychology offers a comprehensive review of the most recent research available in environmental psychology.
Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them Новинка

Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them

1593.55 руб.
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products Новинка

Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products

8800.33 руб.
An engaging and comprehensive look at the intersection of financial innovation and the environment This unique book provides readers with a comprehensive look at the new markets being created to help companies manage environmental risks, including weather derivatives, catastrophe bonds, and emission trading permits. Filled with real-world case studies and timely advice, Environmental Finance contains corporate strategies that financial service professionals as well as their clients must understand in order to proactively improve a company's environmental performance.
Linda Seligman Selecting Effective Treatments. A Comprehensive, Systematic Guide to Treating Mental Disorders Linda Seligman Selecting Effective Treatments. A Comprehensive, Systematic Guide to Treating Mental Disorders Новинка

Linda Seligman Selecting Effective Treatments. A Comprehensive, Systematic Guide to Treating Mental Disorders

5738.97 руб.
The bestselling treatment guide, updated to reflect changes to the DSM-5 Selecting Effective Treatmentsprovides a comprehensive resource for clinicians seeking to understand the symptoms and dynamics of mental disorders, in order to provide a range of treatment options based on empirically effective approaches. This new fifth edition has been updated to align with the latest changes to the DSM-5, and covers the latest research to help you draw upon your own therapeutic preferences while constructing an evidence-based treatment plan. Organized for quick navigation, each disorder is detailed following the same format that covers a description, characteristics, assessment tools, effective treatment options, and prognosis, including the type of therapy that is likely to be most successful treating each specific disorder. Updated case studies, treatments, and references clarify the latest DSM-5 diagnostic criteria, and the concise, jargon-free style makes this resource valuable to practitioners, students, and lay people alike. Planning treatment can be the most complicated part of a clinician's job. Mental disorders can be complex, and keeping up with the latest findings and treatment options can itself be a full time job. Selecting Effective Treatments helps simplify and organize the treatment planning process by putting critical information and useful planning strategies at your fingertips Get up to speed on the latest changes to the DSM-5 Conduct evidence-based treatment suited to your therapeutic style Construct Client Maps to flesh out comprehensive treatment plans Utilize assessment methods that reflect the changes to the DSM-5 multiaxial system Effective treatment begins with strategic planning, and it's important to match the intervention to your own strengths, preferences, and style as much as to the client's needs. Selecting Effective Treatments gives you the latest information and crucial background you need to provide the evidence-backed interventions your clients deserve.
Myer Kutz Handbook of Environmental Engineering Myer Kutz Handbook of Environmental Engineering Новинка

Myer Kutz Handbook of Environmental Engineering

12435.25 руб.
A comprehensive guide for both fundamentals and real-world applications of environmental engineering Written by noted experts, Handbook of Environmental Engineering offers a comprehensive guide to environmental engineers who desire to contribute to mitigating problems, such as flooding, caused by extreme weather events, protecting populations in coastal areas threatened by rising sea levels, reducing illnesses caused by polluted air, soil, and water from improperly regulated industrial and transportation activities, promoting the safety of the food supply. Contributors not only cover such timely environmental topics related to soils, water, and air, minimizing pollution created by industrial plants and processes, and managing wastewater, hazardous, solid, and other industrial wastes, but also treat such vital topics as porous pavement design, aerosol measurements, noise pollution control, and industrial waste auditing. This important handbook: Enables environmental engineers to treat problems in systematic ways Discusses climate issues in ways useful for environmental engineers Covers up-to-date measurement techniques important in environmental engineering Reviews current developments in environmental law for environmental engineers Includes information on water quality and wastewater engineering Informs environmental engineers about methods of dealing with industrial and municipal waste, including hazardous waste Designed for use by practitioners, students, and researchers, Handbook of Environmental Engineering contains the most recent information to enable a clear understanding of major environmental issues.
Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight Новинка

Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight

5194.97 руб.
An authoritative guide for effective investment management and oversight of endowments, foundations and other nonprofit investors Nonprofit Asset Management is a timely guide for managing endowment, foundation, and other nonprofit assets. Taking you through each phase of the process to create an elegant and simple framework for the prudent oversight of assets, this book covers setting investment objectives; investment policy; asset allocation strategies; investment manager selection; alternative asset classes; and how to establish an effective oversight system to ensure the program stays on track. Takes you through each phase of the process to create an elegant and simple framework for the prudent oversight of nonprofit assets A practical guide for fiduciaries of endowment, foundation, and other nonprofit funds Offers step-by-step guidance for the effective investment management of assets Created as a practical guide for fiduciaries of nonprofit funds—board members and internal business managers—Nonprofit Asset Management is a much-needed, step-by-step guide to the effective investment management of nonprofit assets.
Alecia Spooner M. Environmental Science For Dummies Alecia Spooner M. Environmental Science For Dummies Новинка

Alecia Spooner M. Environmental Science For Dummies

1274.2 руб.
The easy way to score high in Environmental Science Environmental science is a fascinating subject, but some students have a hard time grasping the interrelationships of the natural world and the role that humans play within the environment. Presented in a straightforward format, Environmental Science For Dummies gives you plain-English, easy-to-understand explanations of the concepts and material you'll encounter in your introductory-level course. Here, you get discussions of the earth's natural resources and the problems that arise when resources like air, water, and soil are contaminated by manmade pollutants. Sustainability is also examined, including the latest advancements in recycling and energy production technology. Environmental Science For Dummies is the most accessible book on the market for anyone who needs to get a handle on the topic, whether you're looking to supplement classroom learning or simply interested in learning more about our environment and the problems we face. Presents straightforward information on complex concepts Tracks to a typical introductory level Environmental Science course Serves as an excellent supplement to classroom learning If you're enrolled in an introductory Environmental Science course or studying for the AP Environmental Science exam, this hands-on, friendly guide has you covered.
Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Новинка

Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

3187.1 руб.
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach Новинка

V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach

4589.42 руб.
As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for achieving this goal, using established management tools to find and exploit high-value Profit Pools. With this book as your guide, you’ll quickly discover how to unlock large untapped sources of cash flow, and achieve the mandate that comes with modern business leadership.
Tony Bingham Michael Allen's Guide to e-Learning. Building Interactive, Fun, and Effective Learning Programs for Any Company Tony Bingham Michael Allen's Guide to e-Learning. Building Interactive, Fun, and Effective Learning Programs for Any Company Новинка

Tony Bingham Michael Allen's Guide to e-Learning. Building Interactive, Fun, and Effective Learning Programs for Any Company

3060.39 руб.
Explore effective learning programs with the father of e-learning Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition presents best practices for building interactive, fun, and effective online learning programs. This engaging text offers insight regarding what makes great e-learning, particularly from the perspectives of motivation and interactivity, and features history lessons that assist you in avoiding common pitfalls and guide you in the direction of e-learning success. This updated edition also considers changes in technology and tools that facilitate the implementation of the strategies, guidelines, and techniques it presents. E-learning has experienced a surge in popularity over the past ten years, with education professionals around the world leveraging technology to facilitate instruction. From hybrid courses that integrate technology into traditional classroom instruction to full online courses that are conducted solely on the internet, a range of e-learning models is available. The key to creating a successful e-learning program lies in understanding how to use the tools at your disposal to create an interactive, engaging, and effective learning experience. Gain a new perspective on e-learning, and how technology can facilitate education Explore updated content, including coverage regarding learner interface, gamification, mobile learning, and individualization Discuss the experiences of others via targeted case studies, which cover good and not so good e-learning projects Understand key concepts through new examples that reinforce essential ideas and demonstrate their practical application Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition is an essential resource if you are studying for the e-Learning Instructional Design Certificate Program.
Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online Новинка

Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

1274.84 руб.
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Makuch Karen Environmental and Energy Law Makuch Karen Environmental and Energy Law Новинка

Makuch Karen Environmental and Energy Law

10177.77 руб.
Despite bringing prosperity, industrialisation generally leads to increasing levels of pollution which has a detrimental impact on the environment. In response, legislation which seeks to control or prevent such impact has become common. Similarly, climate change and energy security have become major drivers for the regulatory regimes that have emerged in the energy field. Given the global or regional scope of many environmental problems, international cooperation is often necessary to ensure such legislation is effective. The EU and the UK have contributed to the development of the environmental and energy law regimes currently in force, spanning across international, transnational and national levels. At the same time, practical responses to environmental and energy problems have largely been the focus of engineers, scientists and other technical experts. Environmental & Energy Law attempts to bridge the knowledge gap between legal developments designed to achieve environmental and/or energy-related objectives and the practical, scientific and technical considerations applicable to the same environmental problems. In particular, it attempts to convey a broad range of topical issues in environmental and energy law, from climate and energy regulation, technology innovation and transfer, to pollution control, environmental governance and enforcement. In addition the book outlines key sector specific legal regimes (including water, waste and air quality management), focusing on issues or topics that are particularly relevant to both environmental and energy lawyers, and engineering, science and technology-oriented professionals and students. In this vein, the book guides the reader on some basic practical applications of the law within scientific, engineering and other practical settings. The book will be useful to all those working or studying in the environmental or energy arena, including law students, legal professionals, engineering and science students and professionals. By adopting a multi-disciplinary approach to environmental and energy law, the book embraces all readerships and helps to address the often thorny problem of communication between scientists, engineers, lawyers and policy-makers.
Rickey Yada Nanotechnology and Functional Foods. Effective Delivery of Bioactive Ingredients Rickey Yada Nanotechnology and Functional Foods. Effective Delivery of Bioactive Ingredients Новинка

Rickey Yada Nanotechnology and Functional Foods. Effective Delivery of Bioactive Ingredients

15299.07 руб.
The continued advancement in the sciences of functional foods and nutraceuticals has clearly established a strong correlation between consumption of bioactives and improved human health and performance. However, the efficacy and bioavailability of these bioactive ingredients (e.g., omega-3 oils, carotenoid antioxidants, vitamins, and probiotic bacteria) in foods often remains a challenge, due to their instability in food products and gastrointestinal tract, as well as their limited bioavailability. In some cases, these bioactive ingredients may impart an undesirable organoleptic characteristic to the final product, which hinders acceptance by consumers. In addressing these challenges, development of effective delivery systems is critical to meet the consumer needs for effective bioactives. The scientific knowledge behind developing effective delivery of bioactive components into modern and wide-ranging food products will be essential to reap their health-promoting benefits and to support the sustained growth of the functional foods market. Nanotechnology and Functional Foods: Effective Delivery of Bioactive Ingredients explores the current data on all aspects of nanoscale packing, carrying and delivery mechanisms of bioactives ingredients to functional foods. The book presents various delivery systems (including nano-emulsions, solid lipid nanoparticles, and polymeric nano-particles), their properties and interactions with other food components, and fate in the human body. Later chapters emphasize the importance of consumers? attitude towards nano-delivery for the success of the technology and investigate the challenges faced by regulatory agencies to control risks and harmonize approaches worldwide. The wide applicability of bioactive delivery systems with the purpose of improving food quality, food safety and human health will make this book a worthy reference for a diverse range of readers in industry, research and academia.
Kapustka Lawrence A. Environmental Risk Assessment and Management from a Landscape Perspective Kapustka Lawrence A. Environmental Risk Assessment and Management from a Landscape Perspective Новинка

Kapustka Lawrence A. Environmental Risk Assessment and Management from a Landscape Perspective

9336 руб.
An important guide to assessing and managing the environment from a landscape perspective Ecological relationships are nested within the landscape. Identifying the relevant spatial and temporal scales is critical for an effective understanding of ecological functions that human societies depend upon. Moreover, human encroachment into natural areas, or changes in climate, can alter spatial relationships, which in turn can negatively affect vital plant and wildlife patterns—and weaken economic structures needed to sustain human societies. This book is the first to combine multiple disciplines into one cohesive strategy to study these crucial connections, and looks toward building a social paradigm that embraces the dynamics of ecological systems. This book: Integrates landscape ecology, environmental risk assessment, valuation of ecological goods and services, and environmental management decision processes into one single source Includes chapters on quantitative measures, Bayesian modeling,¿economic analysis, and sustainable landscapes Covers marine, forest, agricultural, and pharmaceutical risk assessment Has a chapter on predicting climate change risk to ecosystems Has a companion ftp site with color graphics, animations, and risk assessment tools With material that is accessible across all knowledge levels, Environmental Risk Assessment and Management from a Landscape Perspective moves beyond looking solely at chemical contaminants to diagnose environmental threats, and aims to accomplish practical risk assessment in a manner that supports long-term sustainable management.
Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses Новинка

Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses

4435.81 руб.
In the event of a paediatric cardiac arrest, it is essential to be able to respond rapidly, providing safe and effective care. The second edition of this successful text provides nurses with a practical and systematic guide to the rapid assessment and delivery of appropriate resuscitation to infants and children. Conforms to current European Resuscitation Council Guidelines Based on up-to-date research and evidence-based practice protocols Synoptic approach enables rapid delivery of effective treatment Written by experts in the field of both resuscitation and paediatrics Paediatric Advanced Life Support is a succinct yet comprehensive guide and is an essential purchase for any health professional likely to encounter an emergency situation.
Anthony Williams L. The Environmental Stewardship Toolkit. How to Build, Implement and Maintain an Environmental Plan for Grounds and Golf Courses Anthony Williams L. The Environmental Stewardship Toolkit. How to Build, Implement and Maintain an Environmental Plan for Grounds and Golf Courses Новинка

Anthony Williams L. The Environmental Stewardship Toolkit. How to Build, Implement and Maintain an Environmental Plan for Grounds and Golf Courses

6501.68 руб.
A comprehensive, one-stop guide to environmental stewardship for golf courses and grounds This highly practical guide covers the full complement of tools green industry professionals need to create a successful environmental program on golf courses and grounds. Written by a leading golf course superintendent and grounds manager, The Environmental Stewardship Toolkit offers a comprehensive analysis of all relevant issues, including environmental management, resource management, community engagement, and document management. The emphasis throughout is on the development of programs that are both sustainable and practical, combining the protection and renewal of environmental systems with a workable business plan. Regulatory issues as well as concerns of owners, customers, and the community at large are also addressed. Clear, pragmatic, up-to-the-minute coverage includes: Numerous illustrations, photos, and customizable templates and checklists that readers can use in their own projects A system for sorting projects into green, greener, and greenest in order to tailor implementation for different budgets and project complexity An in-depth look at site assessment, water quality and conservation, integrated pest management, and wildlife habitat management Guidance for developing green public relations and communications skills to promote the project in the community Field-tested procedures for building a state-of-the art documentation system for capturing, organizing, and disseminating information A must-read for golf course superintendents, irrigation specialists, turfgrass specialists, and grounds managers, The Environmental Stewardship Toolkit is also useful for landscape architects and designers, grounds owners, developers, builders, contractors, and anyone wishing to be on the cutting edge of sustainability in the green industry.
Parvaiz Ahmad Oilseed Crops. Yield and Adaptations under Environmental Stress Parvaiz Ahmad Oilseed Crops. Yield and Adaptations under Environmental Stress Новинка

Parvaiz Ahmad Oilseed Crops. Yield and Adaptations under Environmental Stress

13588.85 руб.
Oil Seed Crops: Yield and Adaptations under Environmental Stress is a state-of-the-art reference that investigates the effect of environmental stress on oil seed crops and outlines effective ways to reduce stress and improve crop yield. With attention to physiological, biochemical, molecular, and transgenic approaches, the chapters discuss a variety of oil seed crops and also cover a broad range of environmental stressors including microbes, salt, heavy metals, and climate change. Featuring up-to-date research from a global group of experts, this reference provides innovative recommendations for mitigating environmental stress and promoting the healthy growth, development, and adaptation of crops.
Sahotra Sarkar Environmental Philosophy. From Theory to Practice Sahotra Sarkar Environmental Philosophy. From Theory to Practice Новинка

Sahotra Sarkar Environmental Philosophy. From Theory to Practice

7878.21 руб.
The first comprehensive treatment of environmental philosophy, going beyond ethics to address the philosophical concepts that underlie environmental thinking and policy-making today Encompasses all of environmental philosophy, including conservation biology, restoration ecology, sustainability, environmental justice, and more Offers the first treatment of decision theory in an environmental philosophy text Explores the conceptions of nature and ethical presuppositions that underlie contemporary environmental debates, and, moving from theory to practice, shows how decision theory translates to public policy Addresses both hot-button issues, including population and immigration reform, and such ongoing issues as historical legacies and nations' responsibility and obligation for environmental problems Anchors philosophical concepts to their practical applications, establishing the priority of the discipline's real-world importance
Sahotra Sarkar Environmental Philosophy. From Theory to Practice Sahotra Sarkar Environmental Philosophy. From Theory to Practice Новинка

Sahotra Sarkar Environmental Philosophy. From Theory to Practice

7877.47 руб.
The first comprehensive treatment of environmental philosophy, going beyond ethics to address the philosophical concepts that underlie environmental thinking and policy-making today Encompasses all of environmental philosophy, including conservation biology, restoration ecology, sustainability, environmental justice, and more Offers the first treatment of decision theory in an environmental philosophy text Explores the conceptions of nature and ethical presuppositions that underlie contemporary environmental debates, and, moving from theory to practice, shows how decision theory translates to public policy Addresses both hot-button issues, including population and immigration reform, and such ongoing issues as historical legacies and nations' responsibility and obligation for environmental problems Anchors philosophical concepts to their practical applications, establishing the priority of the discipline's real-world importance
Douglas Sackman Cazaux A Companion to American Environmental History Douglas Sackman Cazaux A Companion to American Environmental History Новинка

Douglas Sackman Cazaux A Companion to American Environmental History

18362.08 руб.
A Companion to American Environmental History gathers together a comprehensive collection of over 30 essays that examine the evolving and diverse field of American environmental history. Provides a complete historiography of American environmental history Brings the field up-to-date to reflect the latest trends and encourages new directions for the field Includes the work of path-breaking environmental historians, from the founders of the field, to contributions from innovative young scholars Takes stock of the discipline through five topically themed parts, with essays ranging from American Indian Environmental Relations to Cities and Suburbs
Linda Steg Environmental Psychology. An Introduction Linda Steg Environmental Psychology. An Introduction Новинка

Linda Steg Environmental Psychology. An Introduction

4279.64 руб.
Environmental Psychology: An Introduction offers a research-based introduction to the psychological relationship between humans and their built and natural environments and discusses how sustainable environments can be created to the benefit of both people and nature Explores the environment's effects on human wellbeing and behaviour, factors influencing environmental behaviour and ways of encouraging pro-environmental action Provides a state-of-the-art overview of recent developments in environmental psychology, with an emphasis on sustainability as a unifying principle for theory, research and interventions While focusing primarily on Europe and North America, also discusses environmental psychology in non-Western and developing countries Responds to a growing interest in the contribution of environmental psychologists to understanding and solving environmental problems and promoting the effects of environmental conditions on health and wellbeing
Denis Lemaître Training Engineers for Innovation Denis Lemaître Training Engineers for Innovation Новинка

Denis Lemaître Training Engineers for Innovation

9246.72 руб.
Throughout history, engineers have been defined as those who bring technological innovation to society. However, the concept of innovation and the role of the engineer are now changing as a result of globalization, the digital revolution, growing inequalities and environmental concerns. Training Engineers for Innovation therefore analyzes the ways in which the educational systems for engineers are adapting to these new demands, as well as the conditions in which this training has developed. This book brings together the works of a consortium of researchers dedicated to the subject area as part of the Innov’Ing 2020 project. Its contributors present various means to devise effective pedagogies adapted to a holistic approach to innovation which incorporates the technical, economic, social, ethical and environmental dimensions of engineering.
Kate Burton Building Rapport with NLP In A Day For Dummies Kate Burton Building Rapport with NLP In A Day For Dummies Новинка

Kate Burton Building Rapport with NLP In A Day For Dummies

318.07 руб.
Become an effective communicator and create rapport with ease Building Rapport with NLP In a Day provides you with all the tools you need to make and break rapport and communicate effectively. Designed to contain a day's reading, this handy guide explains how Neuro-linguistic Programming (NLP) skills can help you to use the power of your senses to see, hear and feel your way to better communication, and gain insight into how different people think. Open the book and find: How different people communicate How to recognise what people are thinking from their language choices Ways to tell that somebody is lying to you How to improve your ability to say ‘no’ Tips for getting people to listen to you
Carl Heneghan Patient and Public Involvement Toolkit Carl Heneghan Patient and Public Involvement Toolkit Новинка

Carl Heneghan Patient and Public Involvement Toolkit

2444.11 руб.
Providing information to implement a new core healthcare requirement – patient involvement Including real case scenarios to illustrate the principles of effective PPI Following the unique Toolkit series format of flowcharts and layouts that guide the reader through each section
Stephen Rappaport D. Listen First!. Turning Social Media Conversations Into Business Advantage Stephen Rappaport D. Listen First!. Turning Social Media Conversations Into Business Advantage Новинка

Stephen Rappaport D. Listen First!. Turning Social Media Conversations Into Business Advantage

1590.36 руб.
This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen «Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order.» —Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola «One by one, the best marketing companies are putting 'listening to consumers' on their strategic agenda. Following each announcement, we hear . . . silence, as staff groups try to grapple with the new directive. Listen First! is a timely, unhyped, and pragmatic field guide for those exploring the world of listening.» —Ted McConnell, EVP Digital, Advertising Research Foundation; former head of Digital Marketing Innovation, Procter & Gamble «How many of you have an effective listening strategy? To help guide you in the listening maze, identify new business opportunities, and select the right partners for the development and implementation of an effective listening strategy, this book is a must and an enjoyable read!» —Prof. Yoram (Jerry) Wind, The Lauder Professor, The Wharton School «We started J&D's with a single idea – to make everything taste like bacon. All we needed now were customers. So we decided to go where the conversations were, and we've been listening ever since. We use social media to connect with our customers, promote our advancements in bacon-o-vation, and ask for their feedback on new product development. If you're an entrepreneur or run a small business, this book will give you lots of examples and terrific and practical ideas for creatively listening to your customers and growing it.» —Justin Esch, cofounder, J&D's Foods
Mark Horstman The Effective Manager Mark Horstman The Effective Manager Новинка

Mark Horstman The Effective Manager

1784.78 руб.
The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what «effective management» actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out? Then you'll dig into the four critical behaviors that make a manager great, and learn how to adjust your own behavior to be the leader your team needs. You'll learn the four major tools that should be a part of every manager's repertoire, how to use them, and even how to introduce them to the team in a productive, non-disruptive way. Most management books are written for CEOs and geared toward improving corporate management, but this book is expressly aimed at managers of any level—with a behavioral framework designed to be tailored to your team's specific needs. Understand your team's strengths, weaknesses, and goals in a meaningful way Stop limiting feedback to when something goes wrong Motivate your people to continuous improvement Spread the work around and let people stretch their skills Effective managers are good at the job and «good at people.» The key is combining those skills to foster your team's development, get better and better results, and maintain a culture of positive productivity. The Effective Manager shows you how to turn good into great with clear, actionable, expert guidance.
Christopher Cannon M. An Executive's Guide to Fundraising Operations. Principles, Tools and Trends Christopher Cannon M. An Executive's Guide to Fundraising Operations. Principles, Tools and Trends Новинка

Christopher Cannon M. An Executive's Guide to Fundraising Operations. Principles, Tools and Trends

3442.07 руб.
A straightforward guide to the principles of effective fundraising operations An Executive Guide to Fundraising Operations provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities. This guide simplifies and focuses on the analysis of problems and needs, allowing a quick return to fundraising. Provides the essential framework to improve and innovate development operations Includes dozens of practical tools, including sample policies for data, database, reporting, and business processes Offers sample workflow illustrations for gift processing and acknowledgment, report specification, and other processes Features sample reports for campaign management, performance management, and exception management Delivers effective calculators for operational rules of thumb No matter what the department is called, most fundraisers struggle with evaluating operational issues. This guide leads you through principles of effective fundraising operations, simplifies complicated topics, and offers solutions to some of the most vexing operations dilemmas.
Linda Galindo The 85% Solution. How Personal Accountability Guarantees Success -- No Nonsense, No Excuses Linda Galindo The 85% Solution. How Personal Accountability Guarantees Success -- No Nonsense, No Excuses Новинка

Linda Galindo The 85% Solution. How Personal Accountability Guarantees Success -- No Nonsense, No Excuses

1462.88 руб.
A guide to personal accountability-the fundamental key to leadership success With the toughest economic downturn in recent history, the issue of accountability has taken center stage. However accountability is often confused with punishment, fault, blame and guilt. In this book, the author argues that the only true accountability is «personal accountability» and the only way to achieve it is to take responsibility for the outcomes of your choices, behaviors and actions. The 85% Solution reveals that to be truly accountable, leaders must accept no less than 85% of the responsibility for the outcomes of your actions; Empower themselves to take the risks and actions you must in order to get what they want; and Show they are willing to answer for the outcomes that result from their choices and actions. Offers a practical guide to personal accountability and reveals how this leads to personal and business success Guides readers to take the risks and actions to reach their goals Contains self-assessments for determining personal accountability index The author is an experienced consultant who works with organizations, teams, and individuals to improve their personal and work lives.
Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Новинка

Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments

1781.59 руб.
An accessible guide that outlines the key elements of an effective financial plan From Larry Swedroe, the author of the bestselling series of «The Only Guide» investment books, with Kevin Grogan and Tiya Lim comes a step-by-step handbook that shows you how to develop a winning personal investment strategy and reveals what it takes to make that strategy part of your overall financial plan. The Only Guide You'll Ever Need for the Right Financial Plan focuses on the «art» of investing and gives you the information you need to create a strategy that is tailor-made for your particular situation. Designed for savvy investors and professional advisors, this book offers the vital information needed for developing and implementing an overall strategic financial plan. In this essential resource, Swedroe outlines the basics in asset allocation and other investment planning concepts. Addresses how you can design an investment policy statement and an individual asset allocation plan Examines how to maintain your portfolio's risk profile in the most cost-effective and tax-efficient manner Offers insights on integrating risk management and estate planning issues into your plan The Only Guide You'll Ever Need for the Right Financial Plan offers a handy tool to help you make more informed and prudent decisions that will go a long way to ensure a secure financial future.
George Piskurich M. Rapid Instructional Design. Learning ID Fast and Right George Piskurich M. Rapid Instructional Design. Learning ID Fast and Right Новинка

George Piskurich M. Rapid Instructional Design. Learning ID Fast and Right

4969.51 руб.
The classic guide to instructional design, fully updated for the new ways we learn Rapid Instructional Design is the industry standard guide to creating effective instructional materials, providing no-nonsense practicality rather than theory-driven text. Beginning with a look at what «instructional design» really means, readers are guided step-by-step through the ADDIE model to explore techniques for analysis, design, development, intervention, and evaluation. This new third edition has been updated to cover new applications, technologies, and concepts, and includes many new templates, real-life examples, and additional instructor materials. Instruction delivery has expanded rapidly in the nine years since the second edition's publication, and this update covers all the major advances in the field. The major instructional models are expanded to apply to e-learning, MOOCs, mobile learning, and social network-based learning. Informal learning and communities of practice are examined, as well. Instructional design is the systematic process by which instructional materials are designed, developed, and delivered. Designers must determine the learner's current state and needs, define the end goals of the instruction, and create an intervention to assist in the transition. This book is a complete guide to the process, helping readers design efficient, effective materials. Learn the ins and outs of the ADDIE model Discover shortcuts for rapid design Design for e-learning, Millennials, and MOOCs Investigate methods for emerging avenues of instruction This book does exactly what a well-designed course should do, providing relevant guidance for anyone who wants to know how to apply good instructional design. Eminently practical and fully up-to-date, Rapid Instructional Design is the one-stop guide to more effective instruction.
Amparo Lopez-Rubio Antimicrobial Polymers Amparo Lopez-Rubio Antimicrobial Polymers Новинка

Amparo Lopez-Rubio Antimicrobial Polymers

11553.42 руб.
The pioneering guide on the design, processing, and testing of antimicrobial plastic materials and coatings The manifestation of harmful microbes in plastic materials used in medical devices and drugs, water purification systems, hospital equipment, textiles, and food packaging pose alarming health threats to consumers by exposing them to many serious infectious diseases. As a result, high demand for intensifying efforts in the R&D of antimicrobial polymers has placed heavy reliance on both academia and industry to find viable solutions for producing safer plastic materials. To assist researchers and students in this endeavor, Antimicrobial Polymers explores coupling contaminant-deterring biocides and plastics—focusing particular attention on natural biocides and the nanofabrication of biocides. Each chapter is devoted to addressing a key technology employed to impart antimicrobial behavior to polymers, including chemical modification of the polymers themselves. A host of relevant topics, such as regulatory matters, human safety, and environmental risks are covered to help lend depth to the book's vital subject matter. In addition, Antimicrobial Polymers: Discusses the design, processing, and testing of antimicrobial plastic materials Covers interdisciplinary areas of chemistry and microbiology Includes applications in food packaging, medical devices, nanotechnology, and coatings Details regulations from the U.S. (FDA and EPA) and EU as well as human safety and environmental concerns Achieving cleaner and more effective methods for improving the infection-fighting properties of versatile and necessary plastic materials is a goal that stretches across many scientific fields. Antimicrobial Polymers combines all of this information into one volume, exposing readers to preventive strategies that harbor vast potential for making exposure to polymeric products and surfaces a far less risky undertaking in the future.
Sandra Rief F. The ADHD Book of Lists. A Practical Guide for Helping Children and Teens with Attention Deficit Disorders Sandra Rief F. The ADHD Book of Lists. A Practical Guide for Helping Children and Teens with Attention Deficit Disorders Новинка

Sandra Rief F. The ADHD Book of Lists. A Practical Guide for Helping Children and Teens with Attention Deficit Disorders

2227.78 руб.
Practical ADHD management techniques for parents and teachers The ADHD Book of Lists is a comprehensive guide to ADHD/ADD, providing the answers parents, teachers, and other caregivers seek in a convenient list format. This new second edition has been updated with the latest research findings and resources, including the most up to date tools and strategies for helping these children succeed. Each aspect of ADHD/ADD is fully explained, from diagnosis to intervention, providing readers with the insight they need to make the best choices for the affected child. Coverage includes the latest medications and behavioral management techniques that work inside and outside the classroom, plus guidance toward alleviating individual struggles including inattention, impulsivity, executive function and subject-specific academic issues. Readers learn how to create a collaborative care team by bringing parents, teachers, doctors, therapists, and counselors on board to build a comprehensive management plan, as well as the practical techniques they can use every day to provide these children the support they need to be their very best. Attention Deficit/Hyperactivity Disorder cannot be cured, but it can be managed successfully. This book is an insightful guide to supporting children and teens with ADHD, and giving them the mental, emotional, and practical tools that boost their confidence and abilities and enable them to thrive. Investigate comprehensive treatments, including ADHD coaching Learn strategies for strengthening organization, working memory and other executive functions. Understand effective classroom management of students with ADHD Discover ways to help struggling children succeed despite the challenges The ADHD Book of Lists is the complete easy-to-reference guide to practical ADHD management and will be a go-to resource for parents, teachers, clinicians, and others involved in the care and education of students with ADHD.
Angelo Calvello Environmental Alpha. Institutional Investors and Climate Change Angelo Calvello Environmental Alpha. Institutional Investors and Climate Change Новинка

Angelo Calvello Environmental Alpha. Institutional Investors and Climate Change

6055.49 руб.
The definitive guide to how institutional investors should approach the risks and opportunities associated with climate change Environmental Alpha provides institutional investors with the comprehensive framework they need to assess the risks and investment opportunities tied to climate change. Climate change will present institutional investors with some of the most important risks and opportunities they will face for generations to come. Climate change has the potential to affect many sectors in radically different degrees over time, and institutional investors need to have a thorough understanding of the multi-dimensional risks and opportunities that could influence nearly every investment in their portfolios. This volume is composed of contributions by leading experts in environmental investment, moving beyond the theoretical or academic nature of much of the current discussion on the topic to provide you with real-world insights into an emerging market. Examines the climate change-related drivers of returns (science, economics, policy, and technology) that make environmental alpha possible Explores fiduciary duty and climate change Contains in-depth explanations of each of the major categories of environmental investing and examines related environmental alpha opportunities Discusses practical implementation issues Presents real-world case studies and examples Climate change will be one of the most important investment themes of the next twenty years; the related environmental investment opportunities will provide institutional investors with some of the greatest «alpha» opportunities for years to come. This book will put you in a better position to assess and access these opportunities.
Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses Новинка

Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses

2227.78 руб.
Successful ownership transition requires effective decision making at the top Engaged Ownership is the definitive owner's guide to the family enterprise. Whether you're taking over a family business, family office, or trust, this book shows you how to work effectively with the management and board to keep the enterprise moving in the right direction. The first guide of its kind written from the owner's perspective, this book is designed to help owners who are truly committed to growing all forms of capital be successful in their role. You'll learn the time-tested process that helps you 'unstick' decision-making, become engaged and effective, and manage the transfer from owner control to shared ownership while minimizing risk. Improve communication and relationships with the board, and ensure that every stakeholder understands your strategies and vision for the future. You'll allay the fears that frequently accompany ownership transfers, and inspire a sense of teamwork that leads to sustainable success generation after generation. As the Baby Boomers retire, business founders and entrepreneurs worldwide are transferring ownership of privately held enterprises to their children in record numbers. It can be a complex and difficult-to-navigate time for everyone involved. This book helps you smooth the way to a successful transition, and transcend the owner's traditionally passive role. Learn to work effectively with management and the board Get everyone on the same page in terms of vision and direction Build relationships that lead to forward-thinking decision making Succeed in the ownership role by bringing your expertise to the fore Ownership transfer often triggers a radical change in family enterprise, and if poorly managed, can turn a business in the wrong direction. Engaged Ownership shows you how to build a dynamic and effective partnership with trustees, board, and management, and become a successful steward of the family's financial, human, social, and operational capital.
Merrill Singer A Companion to the Anthropology of Environmental Health Merrill Singer A Companion to the Anthropology of Environmental Health Новинка

Merrill Singer A Companion to the Anthropology of Environmental Health

14920.15 руб.
A Companion to the Anthropology of Environmental Health presents a collection of readings that utilize a medical anthropological approach to explore the interface of humans and the environment in the shaping of health and illness around the world. Features the latest ethnographic research from around the world related to the multiple impacts of the environment on health and of societies on their environments Includes contributions from international medical anthropologists, conservationists, environmental experts, public health professionals, health clinicians, and other social scientists Analyzes the conditions of cultural and social transformation that accompany environmental and ecological impacts in all areas of the world Offers critical perspectives on theoretical and methodological advancements in the anthropology of environmental health, along with future directions in the field
Aaron Hill The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success Aaron Hill The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success Новинка

Aaron Hill The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success

1657.29 руб.
A roadmap to fulfillment, with practical tools for the journey The Circle Blueprint is your personal guide to fulfillment. Are you thriving or just surviving? Are you energized, balanced, and happy? This book helps you dig to the root of the problem, and gives you a roadmap for getting your life on a more positive trajectory. You’ll begin with an honest assessment of your current situation, and the life choices that got you there; this is your Circle, and through it, almost anything becomes possible. Your Circle can be adjusted—expanded, narrowed, balanced, or thrown off-kilter—to steer your life where you want it to go. Your Circle must be tended to, and whether you realize it or not, you make these choices every single day. This book helps you define your Circle, master it, and create the life you want to live. Finding satisfaction doesn’t mean starting a whole new life, it means reshaping the one you have to keep what’s working and adjust what’s holding you back. This book gives you the tools and insight you need to make the journey, with practical exercises to guide you through each step of the way. Think about how your life choices affect your emotional well-being Map your existing Circle to your current levels of life satisfaction Expand and balance your Circle to align more closely to your vision Discover the fulfillment of living life with purpose Wanting more doesn’t mean not liking what you have, it’s simply an acknowledgment that there is room for improvement. Change is not only possible; it’s often inevitable—but it’s up to you to dictate the course of these changes. The Circle Blueprint helps you chart your path, and gives you the tools you need to reach that destination.
Steven Cohen The Effective Public Manager. Achieving Success in Government Organizations Steven Cohen The Effective Public Manager. Achieving Success in Government Organizations Новинка

Steven Cohen The Effective Public Manager. Achieving Success in Government Organizations

6350.17 руб.
The Effective Public Manager Thoroughly revised and updated, the fifth edition of The Effective Public Manager offers public administrators and students a classic resource and a highly-accessible guide to the fundamentals of leading and managing public organizations. In this new edition the authors cover the key areas of the field and present in-depth analysis through the strategic use of fresh case studies and real-world examples. The book is designed to give real-world managers and aspiring managers the information and tools needed to meet the demands of their jobs directly rather than working around the constraints of government. The Effective Public Manager offers a proven approach to implementing efficient management tools in a dynamic political, organizational, economic, and technological context. New to this edition Information on the transformation of media, both traditional and social An analysis of the changing nature of work and privatization trends An examination of national security and the current thinking regarding accountability, transparency, and crisis communication An online instructor's guide, which includes discussion questions and updated PowerPoint slides
Keith Edmonds Dewhurst's Textbook of Obstetrics and Gynaecology Keith Edmonds Dewhurst's Textbook of Obstetrics and Gynaecology Новинка

Keith Edmonds Dewhurst's Textbook of Obstetrics and Gynaecology

18438.6 руб.
THE guide to women's reproductive health The knowledge needed for careful and effective practice of obstetrics & gynaecology continues to grow. Dewhurst's Textbook of Obstetrics & Gynaecology distils evidence and experience into a straightforward, practice-based guide to women's reproductive health. This 8th edition has been comprehensively updated to reflect modern clinical needs. Summary boxes throughout enable rapid assimilation of key information for effective clinical practice. The two main parts, obstetrics and gynaecology, have been further divided into thematic sections: The basics of obstetrics and of gynaecology The phases of pregnancy from preconception to postnatal care Maternal medicine and fetal medicine Menstruation Infertility Urogynaecology Gynaecologic oncology Designed for trainees and to support experienced practitioners, Dewhurst's Textbook of Obstetrics & Gynaecology is your ideal clinical companion.
Doug Cook Nutrition For Canadians For Dummies Doug Cook Nutrition For Canadians For Dummies Новинка

Doug Cook Nutrition For Canadians For Dummies

2294.07 руб.
Contains the latest information from Canada's Food Guide Get the facts on good nutrition, slim down, and feel great Good nutrition is the key to a healthy weight and lifelong good health. But with more and more food choices available in today's grocery stores and restaurants, how do you make sure you and your family are eating right? With information from the latest guidelines and research, this friendly guide is just what you need to make the right food choices every day. Discover how to: Interpret nutrition labels Prepare delicious, healthy meals Keep portion sizes under control Eat smart when eating out Evaluate natural health supplements
Chris Calori Signage and Wayfinding Design. A Complete Guide to Creating Environmental Graphic Design Systems Chris Calori Signage and Wayfinding Design. A Complete Guide to Creating Environmental Graphic Design Systems Новинка

Chris Calori Signage and Wayfinding Design. A Complete Guide to Creating Environmental Graphic Design Systems

5738.97 руб.
A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven «Signage Pyramid» method, which makes solving complex design problems in a comprehensive signage program easier than ever before. Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.
Eric Groves The Constant Contact Guide to Email Marketing Eric Groves The Constant Contact Guide to Email Marketing Новинка

Eric Groves The Constant Contact Guide to Email Marketing

1590.36 руб.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The «soft» benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Michel Millot Embarrassment of Product Choices 1. How to Consume Differently Michel Millot Embarrassment of Product Choices 1. How to Consume Differently Новинка

Michel Millot Embarrassment of Product Choices 1. How to Consume Differently

8609.02 руб.
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics … give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge … Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects Новинка

Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects

2290.89 руб.
A detailed guide to successful, efficient project management, written by two pros with a combined 55 years «in the trenches!» Project management is a vital and growing component of many organizations and can literally make or break a company. In this step-by-step guide, two project management consultants present a comprehensive guide to effective project management, complete with real stories and case studies from actual project managers. This straightforward guide cuts through the technical jargon to present an easy-to-follow, easy-to-learn approach to executing any project from beginning to end. Project managers, as well as those who want to learn more about project management, will find this guide to be an indispensable resource for all their projects.
Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy Новинка

Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy

8871.22 руб.
Therapist and Client: A Relational Approach to Psychotherapy provides a guide to the fundamental interpersonal elements of the therapeutic relationship that make it the most effective factor in therapy. Presents the fundamental interpersonal elements that make the therapeutic relationship the most effective factor in psychotherapy Explores and integrates a range of approaches from various schools, from psychoanalysis to body-oriented psychotherapy and humanistic psychotherapies Offers clear and practical explanations of the intersubjective aspects of therapy Demonstrates the pivotal need to work in the present moment in order to effect change and tailor therapy to the client Provides detailed case studies and numerous practical applications of infant research and the unified body-mind perspective increasingly revealed by neuroscience
Martin D. Weiss The Ultimate Money Guide for Bubbles, Busts, Recession and Depression Martin D. Weiss The Ultimate Money Guide for Bubbles, Busts, Recession and Depression Новинка

Martin D. Weiss The Ultimate Money Guide for Bubbles, Busts, Recession and Depression

1909.07 руб.
Updated version of the bestselling book on how to grow and protect wealth in difficult economic times Having an effective financial plan has always been important; today, it's crucial. In The Ultimate Money Guide for Bubbles, Busts, Recession, and Depression—the updated and revised edition of the bestseller, The Ultimate Depression Survival Guide—author Martin D. Weiss shows readers how to create a safe and effective financial plan for today's unpredictable economic environment. Explains why the U.S. economy continues to slump, and how persistently high unemployment and increasing government spending could lead to a far worse, double-dip recession Details how investors are missing opportunities by failing to look at overseas investments, specifically in Asia and Latin America Reveals what everyone should be doing now to protect their savings, investments, and jobs The Ultimate Ultimate Money Guide for Bubbles, Busts, Recession, and Depression answers the questions readers have about the new challenges of the «new normal,» while also offering strategies to cope with the credit crunch, housing bust, and decline of the U.S. dollar.
Елена Анатольевна Васильева English verb tenses for lazybones Елена Анатольевна Васильева English verb tenses for lazybones Новинка

Елена Анатольевна Васильева English verb tenses for lazybones

39.9 руб.
One of the most effective skills in studying English is the ability to feel confident in using different grammar structures. The reference guide helps to find your way through the maze of numerous English verb forms in a short time. Such categories as voice, mood, basic verb forms, sentence structures are defined and explained in a form of tables with several examples to each rule. The combined chart of tenses is given in the guide too.
Kenneth Overway S. Environmental Chemistry. An Analytical Approach Kenneth Overway S. Environmental Chemistry. An Analytical Approach Новинка

Kenneth Overway S. Environmental Chemistry. An Analytical Approach

6116.43 руб.
Covers the essentials of environmental chemistry and focuses on measurements that can be made in a typical undergraduate laboratory Provides a review of general chemistry nestled in the story of the Big Bang and the formation of the Earth Includes a primer on measurement statistics and quantitative methods to equip students to make measurements in lab Encapsulates environmental chemistry in three chapters on the atmosphere, lithosphere and hydrosphere Describes many instruments and methods used to make common environmental measurements
Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy Новинка

Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy

2137.91 руб.
Therapist and Client: A Relational Approach to Psychotherapy provides a guide to the fundamental interpersonal elements of the therapeutic relationship that make it the most effective factor in therapy. Presents the fundamental interpersonal elements that make the therapeutic relationship the most effective factor in psychotherapy Explores and integrates a range of approaches from various schools, from psychoanalysis to body-oriented psychotherapy and humanistic psychotherapies Offers clear and practical explanations of the intersubjective aspects of therapy Demonstrates the pivotal need to work in the present moment in order to effect change and tailor therapy to the client Provides detailed case studies and numerous practical applications of infant research and the unified body-mind perspective increasingly revealed by neuroscience
Ian Peate The Student Nurse Toolkit. An Essential Guide for Surviving Your Course Ian Peate The Student Nurse Toolkit. An Essential Guide for Surviving Your Course Новинка

Ian Peate The Student Nurse Toolkit. An Essential Guide for Surviving Your Course

1911.62 руб.
Your very own companion to any pre-registration nursing course! Packed with advice, hints and tips, this essential, practical guide will orientate and guide you through your nursing course even before you start. Written in a straightforward, no-nonsense style, this Toolkit is full of strategies and help for surviving and succeeding on your pre-registration nursing course, and addresses all the key issues and concerns you may face, including: How to get the most out of your clinical placement The nursing terminology you need to know – including NMC standards How to create a professional Portfolio How to achieve a healthy work-life balance How to develop an effective relationship with your mentor With case studies from real students, hands-on activities and suggestions for further reading, this is THE essential survival guide for your nursing course!
Real Estate Rainmaker: Guide to Online Marketing Real Estate Rainmaker: Guide to Online Marketing Новинка

Real Estate Rainmaker: Guide to Online Marketing

1665 руб.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Robert Wysocki K. Effective Project Management. Traditional, Agile, Extreme Robert Wysocki K. Effective Project Management. Traditional, Agile, Extreme Новинка

Robert Wysocki K. Effective Project Management. Traditional, Agile, Extreme

4973.14 руб.
The popular guide to the project management body of knowledge, now fully updated Now in its seventh edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics. With more than 32,000 copies sold in the last three editions, it has now been fully updated to cover the new PMBOK® Guide. Well-known expert Robert Wysocki has added more than 100 pages of new content based on instructor feedback, enhancing the coverage of best-of-breed methods and tools for ensuring project management success. With enriched case studies, accompanying exercises and solutions on the companion website, and PowerPoint slides for all figures and tables, the book is ideal for instructors and students as well as active project managers. Serves as a comprehensive guide to project management for both educators and project management professionals Completely updated to cover the new PMBOK® Guide Examines traditional, agile, and extreme project management techniques; the Enterprise Project Management Model; and Kanban and Scrumban methodologies Includes a companion website with exercises and solutions and well as PowerPoint slides for all the figures and tables used Written by well-known project management expert Robert Wysocki Effective Project Management, Seventh Edition remains the comprehensive resource for project management practitioners, instructors, and students. (PMBOK is a registered mark of the Project Management Institute, Inc.)
How to Teach Listening (+ CD-ROM) How to Teach Listening (+ CD-ROM) Новинка

How to Teach Listening (+ CD-ROM)

1980 руб.
How to Teach Listening is a practical guide to the theory of listening in the language classroom. It includes: - key topics such as authenticity, testing, and using technology for listening; - practical ideas for conducting an effective listening lesson; - strategies to ensure the long term development of students' listening skills; - an audio CD of stress samples, sound bites and lesson ideas.
Gaston Legorburu Storyscaping. Stop Creating Ads, Start Creating Worlds Gaston Legorburu Storyscaping. Stop Creating Ads, Start Creating Worlds Новинка

Gaston Legorburu Storyscaping. Stop Creating Ads, Start Creating Worlds

1912.26 руб.
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces «storyscaping» as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Peter Lund Advances in Bioenergy. The Sustainability Challenge Peter Lund Advances in Bioenergy. The Sustainability Challenge Новинка

Peter Lund Advances in Bioenergy. The Sustainability Challenge

12752.61 руб.
The increasing deployment of bioenergy frequently raises issues regarding the use of land and raw materials, infrastructure and logistics. In light of these sometimes conflicting interests Advances in Bioenergy provides an objective and wide-ranging overview of the technology, economics and policy of bioenergy. Offering an authoritative multidisciplinary summary of the opportunities and challenges associated with bioenergy utilization, with international researchers give up-to-date and detailed information on key issues for biomass production and conversion to energy. Key features: *Discusses different bioenergy uses such as transportation fuels, electricity and heat production. *Assesses emerging fields such as bio-based chemicals and bio-refineries. *Debates conditions for the mobilization of sustainable bioenergy supply chains and outlines governance systems to support this mobilization. * Dedicated chapters to sustainability governance and emerging tools such as certification systems and standards supporting growth of a sustainable bioenergy industry. *Considers the political, environmental, social and cultural context related to the demand for energy resources, the impact of this demand on the world around us, and the choices and behaviours of consumers. This book will be a vital reference to engineers, researchers and students that need an accessible overview of the bioenergy area. It will also be of high value for politicians, policymakers and industry leaders that need to stay up to date with the state-of-the-art science and technology in this area.
John Wainwright Environmental Modelling. Finding Simplicity in Complexity John Wainwright Environmental Modelling. Finding Simplicity in Complexity Новинка

John Wainwright Environmental Modelling. Finding Simplicity in Complexity

10329.56 руб.
Simulation models are an established method used to investigate processes and solve practical problems in a wide variety of disciplines. Central to the concept of this second edition is the idea that environmental systems are complex, open systems. The authors present the diversity of approaches to dealing with environmental complexity and then encourage readers to make comparisons between these approaches and between different disciplines. Environmental Modelling: Finding Simplicity in Complexity 2nd edition is divided into four main sections: An overview of methods and approaches to modelling. State of the art for modelling environmental processes Tools used and models for management Current and future developments. The second edition evolves from the first by providing additional emphasis and material for those students wishing to specialize in environmental modelling. This edition: Focuses on simplifying complex environmental systems. Reviews current software, tools and techniques for modelling. Gives practical examples from a wide variety of disciplines, e.g. climatology, ecology, hydrology, geomorphology and engineering. Has an associated website containing colour images, links to WWW resources and chapter support pages, including data sets relating to case studies, exercises and model animations. This book is suitable for final year undergraduates and postgraduates in environmental modelling, environmental science, civil engineering and biology who will already be familiar with the subject and are moving on to specialize in the field. It is also designed to appeal to professionals interested in the environmental sciences, including environmental consultants, government employees, civil engineers, geographers, ecologists, meteorologists, and geochemists.
Ian Peate The Student's Guide to Becoming a Midwife Ian Peate The Student's Guide to Becoming a Midwife Новинка

Ian Peate The Student's Guide to Becoming a Midwife

3362.37 руб.
The Student’s Guide to Becoming a Midwife is essential reading for all student midwives. Now updated to include the latest 2012 NMC Midwifery Rules and Standards and a brand new chapter on the midwife and public health, this comprehensive resource provides a wide range of need-to-know information for student midwives, including: Effective communication and documentation Confidentiality Interdisciplinary working The fundamentals of antenatal, intrapartum, and postnatal care Assessment and examination of the new-born baby Medicines Public health Clinical decision-making Evidence-based practice With case studies, words of wisdom from current midwives and a range of activities and self-test questions throughout – making it easy to learn and understand key concepts – The Student’s Guide to Becoming a Midwife is the ideal companion for students throughout their course.
Easy Learning Writing Easy Learning Writing Новинка

Easy Learning Writing

521 руб.
Collins Easy Learning Writing is an easy-to-use guide on how to write clear and effective English. With simple explanations of everything from the basics of sentence and paragraph structure, to writing CVs, letters, and essays, this book is a valuable guide for anyone who wants to improve their writing.

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Despite bringing prosperity, industrialisation generally leads to increasing levels of pollution which has a detrimental impact on the environment. In response, legislation which seeks to control or prevent such impact has become common. Similarly, climate change and energy security have become major drivers for the regulatory regimes that have emerged in the energy field. Given the global or regional scope of many environmental problems, international cooperation is often necessary to ensure such legislation is effective. The EU and the UK have contributed to the development of the environmental and energy law regimes currently in force, spanning across international, transnational and national levels. At the same time, practical responses to environmental and energy problems have largely been the focus of engineers, scientists and other technical experts. Environmental & Energy Law attempts to bridge the knowledge gap between legal developments designed to achieve environmental and/or energy-related objectives and the practical, scientific and technical considerations applicable to the same environmental problems. In particular, it attempts to convey a broad range of topical issues in environmental and energy law, from climate and energy regulation, technology innovation and transfer, to pollution control, environmental governance and enforcement. In addition the book outlines key sector specific legal regimes (including water, waste and air quality management), focusing on issues or topics that are particularly relevant to both environmental and energy lawyers, and engineering, science and technology-oriented professionals and students. In this vein, the book guides the reader on some basic practical applications of the law within scientific, engineering and other practical settings. The book will be useful to all those working or studying in the environmental or energy arena, including law students, legal professionals, engineering and science students and professionals. By adopting a multi-disciplinary approach to environmental and energy law, the book embraces all readerships and helps to address the often thorny problem of communication between scientists, engineers, lawyers and policy-makers.
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