the consumers guide to effective environmental choices



John Hallward Gimme! The Human Nature of Successful Marketing John Hallward Gimme! The Human Nature of Successful Marketing Новинка

John Hallward Gimme! The Human Nature of Successful Marketing

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money Новинка

Stephen Schatz F. Effective Telephone Fundraising. The Ultimate Guide to Raising More Money

An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call «scripts», Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a «road map/chart» for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them Новинка

Savio Chan China's Super Consumers. What 1 Billion Customers Want and How to Sell it to Them

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products Новинка

Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products

An engaging and comprehensive look at the intersection of financial innovation and the environment This unique book provides readers with a comprehensive look at the new markets being created to help companies manage environmental risks, including weather derivatives, catastrophe bonds, and emission trading permits. Filled with real-world case studies and timely advice, Environmental Finance contains corporate strategies that financial service professionals as well as their clients must understand in order to proactively improve a company's environmental performance.
Alecia Spooner M. Environmental Science For Dummies Alecia Spooner M. Environmental Science For Dummies Новинка

Alecia Spooner M. Environmental Science For Dummies

The easy way to score high in Environmental Science Environmental science is a fascinating subject, but some students have a hard time grasping the interrelationships of the natural world and the role that humans play within the environment. Presented in a straightforward format, Environmental Science For Dummies gives you plain-English, easy-to-understand explanations of the concepts and material you'll encounter in your introductory-level course. Here, you get discussions of the earth's natural resources and the problems that arise when resources like air, water, and soil are contaminated by manmade pollutants. Sustainability is also examined, including the latest advancements in recycling and energy production technology. Environmental Science For Dummies is the most accessible book on the market for anyone who needs to get a handle on the topic, whether you're looking to supplement classroom learning or simply interested in learning more about our environment and the problems we face. Presents straightforward information on complex concepts Tracks to a typical introductory level Environmental Science course Serves as an excellent supplement to classroom learning If you're enrolled in an introductory Environmental Science course or studying for the AP Environmental Science exam, this hands-on, friendly guide has you covered.
Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight Новинка

Matthew Rice Nonprofit Asset Management. Effective Investment Strategies and Oversight

An authoritative guide for effective investment management and oversight of endowments, foundations and other nonprofit investors Nonprofit Asset Management is a timely guide for managing endowment, foundation, and other nonprofit assets. Taking you through each phase of the process to create an elegant and simple framework for the prudent oversight of assets, this book covers setting investment objectives; investment policy; asset allocation strategies; investment manager selection; alternative asset classes; and how to establish an effective oversight system to ensure the program stays on track. Takes you through each phase of the process to create an elegant and simple framework for the prudent oversight of nonprofit assets A practical guide for fiduciaries of endowment, foundation, and other nonprofit funds Offers step-by-step guidance for the effective investment management of assets Created as a practical guide for fiduciaries of nonprofit funds—board members and internal business managers—Nonprofit Asset Management is a much-needed, step-by-step guide to the effective investment management of nonprofit assets.
Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Новинка

Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Makuch Karen Environmental and Energy Law Makuch Karen Environmental and Energy Law Новинка

Makuch Karen Environmental and Energy Law

Despite bringing prosperity, industrialisation generally leads to increasing levels of pollution which has a detrimental impact on the environment. In response, legislation which seeks to control or prevent such impact has become common. Similarly, climate change and energy security have become major drivers for the regulatory regimes that have emerged in the energy field. Given the global or regional scope of many environmental problems, international cooperation is often necessary to ensure such legislation is effective. The EU and the UK have contributed to the development of the environmental and energy law regimes currently in force, spanning across international, transnational and national levels. At the same time, practical responses to environmental and energy problems have largely been the focus of engineers, scientists and other technical experts. Environmental & Energy Law attempts to bridge the knowledge gap between legal developments designed to achieve environmental and/or energy-related objectives and the practical, scientific and technical considerations applicable to the same environmental problems. In particular, it attempts to convey a broad range of topical issues in environmental and energy law, from climate and energy regulation, technology innovation and transfer, to pollution control, environmental governance and enforcement. In addition the book outlines key sector specific legal regimes (including water, waste and air quality management), focusing on issues or topics that are particularly relevant to both environmental and energy lawyers, and engineering, science and technology-oriented professionals and students. In this vein, the book guides the reader on some basic practical applications of the law within scientific, engineering and other practical settings. The book will be useful to all those working or studying in the environmental or energy arena, including law students, legal professionals, engineering and science students and professionals. By adopting a multi-disciplinary approach to environmental and energy law, the book embraces all readerships and helps to address the often thorny problem of communication between scientists, engineers, lawyers and policy-makers.
V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach Новинка

V. Jones Rory The Executive Guide to Boosting Cash Flow and Shareholder Value. The Profit Pool Approach

As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for achieving this goal, using established management tools to find and exploit high-value Profit Pools. With this book as your guide, you’ll quickly discover how to unlock large untapped sources of cash flow, and achieve the mandate that comes with modern business leadership.
Sahotra Sarkar Environmental Philosophy. From Theory to Practice Sahotra Sarkar Environmental Philosophy. From Theory to Practice Новинка

Sahotra Sarkar Environmental Philosophy. From Theory to Practice

The first comprehensive treatment of environmental philosophy, going beyond ethics to address the philosophical concepts that underlie environmental thinking and policy-making today Encompasses all of environmental philosophy, including conservation biology, restoration ecology, sustainability, environmental justice, and more Offers the first treatment of decision theory in an environmental philosophy text Explores the conceptions of nature and ethical presuppositions that underlie contemporary environmental debates, and, moving from theory to practice, shows how decision theory translates to public policy Addresses both hot-button issues, including population and immigration reform, and such ongoing issues as historical legacies and nations' responsibility and obligation for environmental problems Anchors philosophical concepts to their practical applications, establishing the priority of the discipline's real-world importance
Kapustka Lawrence A. Environmental Risk Assessment and Management from a Landscape Perspective Kapustka Lawrence A. Environmental Risk Assessment and Management from a Landscape Perspective Новинка

Kapustka Lawrence A. Environmental Risk Assessment and Management from a Landscape Perspective

An important guide to assessing and managing the environment from a landscape perspective Ecological relationships are nested within the landscape. Identifying the relevant spatial and temporal scales is critical for an effective understanding of ecological functions that human societies depend upon. Moreover, human encroachment into natural areas, or changes in climate, can alter spatial relationships, which in turn can negatively affect vital plant and wildlife patterns—and weaken economic structures needed to sustain human societies. This book is the first to combine multiple disciplines into one cohesive strategy to study these crucial connections, and looks toward building a social paradigm that embraces the dynamics of ecological systems. This book: Integrates landscape ecology, environmental risk assessment, valuation of ecological goods and services, and environmental management decision processes into one single source Includes chapters on quantitative measures, Bayesian modeling,¿economic analysis, and sustainable landscapes Covers marine, forest, agricultural, and pharmaceutical risk assessment Has a chapter on predicting climate change risk to ecosystems Has a companion ftp site with color graphics, animations, and risk assessment tools With material that is accessible across all knowledge levels, Environmental Risk Assessment and Management from a Landscape Perspective moves beyond looking solely at chemical contaminants to diagnose environmental threats, and aims to accomplish practical risk assessment in a manner that supports long-term sustainable management.
Anthony Williams L. The Environmental Stewardship Toolkit. How to Build, Implement and Maintain an Environmental Plan for Grounds and Golf Courses Anthony Williams L. The Environmental Stewardship Toolkit. How to Build, Implement and Maintain an Environmental Plan for Grounds and Golf Courses Новинка

Anthony Williams L. The Environmental Stewardship Toolkit. How to Build, Implement and Maintain an Environmental Plan for Grounds and Golf Courses

A comprehensive, one-stop guide to environmental stewardship for golf courses and grounds This highly practical guide covers the full complement of tools green industry professionals need to create a successful environmental program on golf courses and grounds. Written by a leading golf course superintendent and grounds manager, The Environmental Stewardship Toolkit offers a comprehensive analysis of all relevant issues, including environmental management, resource management, community engagement, and document management. The emphasis throughout is on the development of programs that are both sustainable and practical, combining the protection and renewal of environmental systems with a workable business plan. Regulatory issues as well as concerns of owners, customers, and the community at large are also addressed. Clear, pragmatic, up-to-the-minute coverage includes: Numerous illustrations, photos, and customizable templates and checklists that readers can use in their own projects A system for sorting projects into green, greener, and greenest in order to tailor implementation for different budgets and project complexity An in-depth look at site assessment, water quality and conservation, integrated pest management, and wildlife habitat management Guidance for developing green public relations and communications skills to promote the project in the community Field-tested procedures for building a state-of-the art documentation system for capturing, organizing, and disseminating information A must-read for golf course superintendents, irrigation specialists, turfgrass specialists, and grounds managers, The Environmental Stewardship Toolkit is also useful for landscape architects and designers, grounds owners, developers, builders, contractors, and anyone wishing to be on the cutting edge of sustainability in the green industry.
Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online Новинка

Brian Halligan Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Linda Steg Environmental Psychology. An Introduction Linda Steg Environmental Psychology. An Introduction Новинка

Linda Steg Environmental Psychology. An Introduction

Environmental Psychology: An Introduction offers a research-based introduction to the psychological relationship between humans and their built and natural environments and discusses how sustainable environments can be created to the benefit of both people and nature Explores the environment's effects on human wellbeing and behaviour, factors influencing environmental behaviour and ways of encouraging pro-environmental action Provides a state-of-the-art overview of recent developments in environmental psychology, with an emphasis on sustainability as a unifying principle for theory, research and interventions While focusing primarily on Europe and North America, also discusses environmental psychology in non-Western and developing countries Responds to a growing interest in the contribution of environmental psychologists to understanding and solving environmental problems and promoting the effects of environmental conditions on health and wellbeing
Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses Новинка

Philip Jevon Paediatric Advanced Life Support. A Practical Guide for Nurses

In the event of a paediatric cardiac arrest, it is essential to be able to respond rapidly, providing safe and effective care. The second edition of this successful text provides nurses with a practical and systematic guide to the rapid assessment and delivery of appropriate resuscitation to infants and children. Conforms to current European Resuscitation Council Guidelines Based on up-to-date research and evidence-based practice protocols Synoptic approach enables rapid delivery of effective treatment Written by experts in the field of both resuscitation and paediatrics Paediatric Advanced Life Support is a succinct yet comprehensive guide and is an essential purchase for any health professional likely to encounter an emergency situation.
Douglas Sackman Cazaux A Companion to American Environmental History Douglas Sackman Cazaux A Companion to American Environmental History Новинка

Douglas Sackman Cazaux A Companion to American Environmental History

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A Companion to American Environmental History gathers together a comprehensive collection of over 30 essays that examine the evolving and diverse field of American environmental history. Provides a complete historiography of American environmental history Brings the field up-to-date to reflect the latest trends and encourages new directions for the field Includes the work of path-breaking environmental historians, from the founders of the field, to contributions from innovative young scholars Takes stock of the discipline through five topically themed parts, with essays ranging from American Indian Environmental Relations to Cities and Suburbs
Kate Burton Building Rapport with NLP In A Day For Dummies Kate Burton Building Rapport with NLP In A Day For Dummies Новинка

Kate Burton Building Rapport with NLP In A Day For Dummies

Become an effective communicator and create rapport with ease Building Rapport with NLP In a Day provides you with all the tools you need to make and break rapport and communicate effectively. Designed to contain a day's reading, this handy guide explains how Neuro-linguistic Programming (NLP) skills can help you to use the power of your senses to see, hear and feel your way to better communication, and gain insight into how different people think. Open the book and find: How different people communicate How to recognise what people are thinking from their language choices Ways to tell that somebody is lying to you How to improve your ability to say ‘no’ Tips for getting people to listen to you
Stephen Rappaport D. Listen First!. Turning Social Media Conversations Into Business Advantage Stephen Rappaport D. Listen First!. Turning Social Media Conversations Into Business Advantage Новинка

Stephen Rappaport D. Listen First!. Turning Social Media Conversations Into Business Advantage

This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen «Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order.» —Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola «One by one, the best marketing companies are putting 'listening to consumers' on their strategic agenda. Following each announcement, we hear . . . silence, as staff groups try to grapple with the new directive. Listen First! is a timely, unhyped, and pragmatic field guide for those exploring the world of listening.» —Ted McConnell, EVP Digital, Advertising Research Foundation; former head of Digital Marketing Innovation, Procter & Gamble «How many of you have an effective listening strategy? To help guide you in the listening maze, identify new business opportunities, and select the right partners for the development and implementation of an effective listening strategy, this book is a must and an enjoyable read!» —Prof. Yoram (Jerry) Wind, The Lauder Professor, The Wharton School «We started J&D's with a single idea – to make everything taste like bacon. All we needed now were customers. So we decided to go where the conversations were, and we've been listening ever since. We use social media to connect with our customers, promote our advancements in bacon-o-vation, and ask for their feedback on new product development. If you're an entrepreneur or run a small business, this book will give you lots of examples and terrific and practical ideas for creatively listening to your customers and growing it.» —Justin Esch, cofounder, J&D's Foods
Linda Galindo The 85% Solution. How Personal Accountability Guarantees Success -- No Nonsense, No Excuses Linda Galindo The 85% Solution. How Personal Accountability Guarantees Success -- No Nonsense, No Excuses Новинка

Linda Galindo The 85% Solution. How Personal Accountability Guarantees Success -- No Nonsense, No Excuses

A guide to personal accountability-the fundamental key to leadership success With the toughest economic downturn in recent history, the issue of accountability has taken center stage. However accountability is often confused with punishment, fault, blame and guilt. In this book, the author argues that the only true accountability is «personal accountability» and the only way to achieve it is to take responsibility for the outcomes of your choices, behaviors and actions. The 85% Solution reveals that to be truly accountable, leaders must accept no less than 85% of the responsibility for the outcomes of your actions; Empower themselves to take the risks and actions you must in order to get what they want; and Show they are willing to answer for the outcomes that result from their choices and actions. Offers a practical guide to personal accountability and reveals how this leads to personal and business success Guides readers to take the risks and actions to reach their goals Contains self-assessments for determining personal accountability index The author is an experienced consultant who works with organizations, teams, and individuals to improve their personal and work lives.
Mark Horstman The Effective Manager Mark Horstman The Effective Manager Новинка

Mark Horstman The Effective Manager

The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what «effective management» actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out? Then you'll dig into the four critical behaviors that make a manager great, and learn how to adjust your own behavior to be the leader your team needs. You'll learn the four major tools that should be a part of every manager's repertoire, how to use them, and even how to introduce them to the team in a productive, non-disruptive way. Most management books are written for CEOs and geared toward improving corporate management, but this book is expressly aimed at managers of any level—with a behavioral framework designed to be tailored to your team's specific needs. Understand your team's strengths, weaknesses, and goals in a meaningful way Stop limiting feedback to when something goes wrong Motivate your people to continuous improvement Spread the work around and let people stretch their skills Effective managers are good at the job and «good at people.» The key is combining those skills to foster your team's development, get better and better results, and maintain a culture of positive productivity. The Effective Manager shows you how to turn good into great with clear, actionable, expert guidance.
Christopher Cannon M. An Executive's Guide to Fundraising Operations. Principles, Tools and Trends Christopher Cannon M. An Executive's Guide to Fundraising Operations. Principles, Tools and Trends Новинка

Christopher Cannon M. An Executive's Guide to Fundraising Operations. Principles, Tools and Trends

A straightforward guide to the principles of effective fundraising operations An Executive Guide to Fundraising Operations provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities. This guide simplifies and focuses on the analysis of problems and needs, allowing a quick return to fundraising. Provides the essential framework to improve and innovate development operations Includes dozens of practical tools, including sample policies for data, database, reporting, and business processes Offers sample workflow illustrations for gift processing and acknowledgment, report specification, and other processes Features sample reports for campaign management, performance management, and exception management Delivers effective calculators for operational rules of thumb No matter what the department is called, most fundraisers struggle with evaluating operational issues. This guide leads you through principles of effective fundraising operations, simplifies complicated topics, and offers solutions to some of the most vexing operations dilemmas.
Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Новинка

Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments

An accessible guide that outlines the key elements of an effective financial plan From Larry Swedroe, the author of the bestselling series of «The Only Guide» investment books, with Kevin Grogan and Tiya Lim comes a step-by-step handbook that shows you how to develop a winning personal investment strategy and reveals what it takes to make that strategy part of your overall financial plan. The Only Guide You'll Ever Need for the Right Financial Plan focuses on the «art» of investing and gives you the information you need to create a strategy that is tailor-made for your particular situation. Designed for savvy investors and professional advisors, this book offers the vital information needed for developing and implementing an overall strategic financial plan. In this essential resource, Swedroe outlines the basics in asset allocation and other investment planning concepts. Addresses how you can design an investment policy statement and an individual asset allocation plan Examines how to maintain your portfolio's risk profile in the most cost-effective and tax-efficient manner Offers insights on integrating risk management and estate planning issues into your plan The Only Guide You'll Ever Need for the Right Financial Plan offers a handy tool to help you make more informed and prudent decisions that will go a long way to ensure a secure financial future.
Angelo Calvello Environmental Alpha. Institutional Investors and Climate Change Angelo Calvello Environmental Alpha. Institutional Investors and Climate Change Новинка

Angelo Calvello Environmental Alpha. Institutional Investors and Climate Change

The definitive guide to how institutional investors should approach the risks and opportunities associated with climate change Environmental Alpha provides institutional investors with the comprehensive framework they need to assess the risks and investment opportunities tied to climate change. Climate change will present institutional investors with some of the most important risks and opportunities they will face for generations to come. Climate change has the potential to affect many sectors in radically different degrees over time, and institutional investors need to have a thorough understanding of the multi-dimensional risks and opportunities that could influence nearly every investment in their portfolios. This volume is composed of contributions by leading experts in environmental investment, moving beyond the theoretical or academic nature of much of the current discussion on the topic to provide you with real-world insights into an emerging market. Examines the climate change-related drivers of returns (science, economics, policy, and technology) that make environmental alpha possible Explores fiduciary duty and climate change Contains in-depth explanations of each of the major categories of environmental investing and examines related environmental alpha opportunities Discusses practical implementation issues Presents real-world case studies and examples Climate change will be one of the most important investment themes of the next twenty years; the related environmental investment opportunities will provide institutional investors with some of the greatest «alpha» opportunities for years to come. This book will put you in a better position to assess and access these opportunities.
Sandra Rief F. The ADHD Book of Lists. A Practical Guide for Helping Children and Teens with Attention Deficit Disorders Sandra Rief F. The ADHD Book of Lists. A Practical Guide for Helping Children and Teens with Attention Deficit Disorders Новинка

Sandra Rief F. The ADHD Book of Lists. A Practical Guide for Helping Children and Teens with Attention Deficit Disorders

Practical ADHD management techniques for parents and teachers The ADHD Book of Lists is a comprehensive guide to ADHD/ADD, providing the answers parents, teachers, and other caregivers seek in a convenient list format. This new second edition has been updated with the latest research findings and resources, including the most up to date tools and strategies for helping these children succeed. Each aspect of ADHD/ADD is fully explained, from diagnosis to intervention, providing readers with the insight they need to make the best choices for the affected child. Coverage includes the latest medications and behavioral management techniques that work inside and outside the classroom, plus guidance toward alleviating individual struggles including inattention, impulsivity, executive function and subject-specific academic issues. Readers learn how to create a collaborative care team by bringing parents, teachers, doctors, therapists, and counselors on board to build a comprehensive management plan, as well as the practical techniques they can use every day to provide these children the support they need to be their very best. Attention Deficit/Hyperactivity Disorder cannot be cured, but it can be managed successfully. This book is an insightful guide to supporting children and teens with ADHD, and giving them the mental, emotional, and practical tools that boost their confidence and abilities and enable them to thrive. Investigate comprehensive treatments, including ADHD coaching Learn strategies for strengthening organization, working memory and other executive functions. Understand effective classroom management of students with ADHD Discover ways to help struggling children succeed despite the challenges The ADHD Book of Lists is the complete easy-to-reference guide to practical ADHD management and will be a go-to resource for parents, teachers, clinicians, and others involved in the care and education of students with ADHD.
Aaron Hill The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success Aaron Hill The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success Новинка

Aaron Hill The Circle Blueprint. Decoding the Conscious and Unconscious Factors that Determine Your Success

A roadmap to fulfillment, with practical tools for the journey The Circle Blueprint is your personal guide to fulfillment. Are you thriving or just surviving? Are you energized, balanced, and happy? This book helps you dig to the root of the problem, and gives you a roadmap for getting your life on a more positive trajectory. You’ll begin with an honest assessment of your current situation, and the life choices that got you there; this is your Circle, and through it, almost anything becomes possible. Your Circle can be adjusted—expanded, narrowed, balanced, or thrown off-kilter—to steer your life where you want it to go. Your Circle must be tended to, and whether you realize it or not, you make these choices every single day. This book helps you define your Circle, master it, and create the life you want to live. Finding satisfaction doesn’t mean starting a whole new life, it means reshaping the one you have to keep what’s working and adjust what’s holding you back. This book gives you the tools and insight you need to make the journey, with practical exercises to guide you through each step of the way. Think about how your life choices affect your emotional well-being Map your existing Circle to your current levels of life satisfaction Expand and balance your Circle to align more closely to your vision Discover the fulfillment of living life with purpose Wanting more doesn’t mean not liking what you have, it’s simply an acknowledgment that there is room for improvement. Change is not only possible; it’s often inevitable—but it’s up to you to dictate the course of these changes. The Circle Blueprint helps you chart your path, and gives you the tools you need to reach that destination.
Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses Новинка

Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses

Successful ownership transition requires effective decision making at the top Engaged Ownership is the definitive owner's guide to the family enterprise. Whether you're taking over a family business, family office, or trust, this book shows you how to work effectively with the management and board to keep the enterprise moving in the right direction. The first guide of its kind written from the owner's perspective, this book is designed to help owners who are truly committed to growing all forms of capital be successful in their role. You'll learn the time-tested process that helps you 'unstick' decision-making, become engaged and effective, and manage the transfer from owner control to shared ownership while minimizing risk. Improve communication and relationships with the board, and ensure that every stakeholder understands your strategies and vision for the future. You'll allay the fears that frequently accompany ownership transfers, and inspire a sense of teamwork that leads to sustainable success generation after generation. As the Baby Boomers retire, business founders and entrepreneurs worldwide are transferring ownership of privately held enterprises to their children in record numbers. It can be a complex and difficult-to-navigate time for everyone involved. This book helps you smooth the way to a successful transition, and transcend the owner's traditionally passive role. Learn to work effectively with management and the board Get everyone on the same page in terms of vision and direction Build relationships that lead to forward-thinking decision making Succeed in the ownership role by bringing your expertise to the fore Ownership transfer often triggers a radical change in family enterprise, and if poorly managed, can turn a business in the wrong direction. Engaged Ownership shows you how to build a dynamic and effective partnership with trustees, board, and management, and become a successful steward of the family's financial, human, social, and operational capital.
Keith Edmonds Dewhurst's Textbook of Obstetrics and Gynaecology Keith Edmonds Dewhurst's Textbook of Obstetrics and Gynaecology Новинка

Keith Edmonds Dewhurst's Textbook of Obstetrics and Gynaecology

THE guide to women's reproductive health The knowledge needed for careful and effective practice of obstetrics & gynaecology continues to grow. Dewhurst's Textbook of Obstetrics & Gynaecology distils evidence and experience into a straightforward, practice-based guide to women's reproductive health. This 8th edition has been comprehensively updated to reflect modern clinical needs. Summary boxes throughout enable rapid assimilation of key information for effective clinical practice. The two main parts, obstetrics and gynaecology, have been further divided into thematic sections: The basics of obstetrics and of gynaecology The phases of pregnancy from preconception to postnatal care Maternal medicine and fetal medicine Menstruation Infertility Urogynaecology Gynaecologic oncology Designed for trainees and to support experienced practitioners, Dewhurst's Textbook of Obstetrics & Gynaecology is your ideal clinical companion.
Gaston Legorburu Storyscaping. Stop Creating Ads, Start Creating Worlds Gaston Legorburu Storyscaping. Stop Creating Ads, Start Creating Worlds Новинка

Gaston Legorburu Storyscaping. Stop Creating Ads, Start Creating Worlds

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces «storyscaping» as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Eric Groves The Constant Contact Guide to Email Marketing Eric Groves The Constant Contact Guide to Email Marketing Новинка

Eric Groves The Constant Contact Guide to Email Marketing

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The «soft» benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Wang Cheng Developmental Neurotoxicology Research. Principles, Models, Techniques, Strategies, and Mechanisms Wang Cheng Developmental Neurotoxicology Research. Principles, Models, Techniques, Strategies, and Mechanisms Новинка

Wang Cheng Developmental Neurotoxicology Research. Principles, Models, Techniques, Strategies, and Mechanisms

12147.66 руб. Найти похожее
This book describes how systems biology, pharmacogenomic and behavioral approaches, as applied to neurodevelopmental toxicology, provide a structure to arrange information in a biological model. Authors review and discuss approaches that can be used as effective tools to dissect mechanisms underlying pharmacological and toxicological phenomena associated with the exposure to drugs or environmental toxicants during development. This book presents cross-cutting research tools and animal models, along with applications to the studies associated with potential anesthetic-induced developmental neurotoxicity; the developmental basis of adolescent or adult onset of disease; risk assessment of methyl mercury and its effects on neurodevelopment; challenges in the field to identify environmental factors of relevance to autism; and the strategy and progress of epilepsy research.
Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects Новинка

Pamela McGhee Painless Project Management. A Step-by-Step Guide for Planning, Executing, and Managing Projects

A detailed guide to successful, efficient project management, written by two pros with a combined 55 years «in the trenches!» Project management is a vital and growing component of many organizations and can literally make or break a company. In this step-by-step guide, two project management consultants present a comprehensive guide to effective project management, complete with real stories and case studies from actual project managers. This straightforward guide cuts through the technical jargon to present an easy-to-follow, easy-to-learn approach to executing any project from beginning to end. Project managers, as well as those who want to learn more about project management, will find this guide to be an indispensable resource for all their projects.
Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy Новинка

Patrick Nolan Therapist and Client. A Relational Approach to Psychotherapy

Therapist and Client: A Relational Approach to Psychotherapy provides a guide to the fundamental interpersonal elements of the therapeutic relationship that make it the most effective factor in therapy. Presents the fundamental interpersonal elements that make the therapeutic relationship the most effective factor in psychotherapy Explores and integrates a range of approaches from various schools, from psychoanalysis to body-oriented psychotherapy and humanistic psychotherapies Offers clear and practical explanations of the intersubjective aspects of therapy Demonstrates the pivotal need to work in the present moment in order to effect change and tailor therapy to the client Provides detailed case studies and numerous practical applications of infant research and the unified body-mind perspective increasingly revealed by neuroscience
Martin D. Weiss The Ultimate Money Guide for Bubbles, Busts, Recession and Depression Martin D. Weiss The Ultimate Money Guide for Bubbles, Busts, Recession and Depression Новинка

Martin D. Weiss The Ultimate Money Guide for Bubbles, Busts, Recession and Depression

Updated version of the bestselling book on how to grow and protect wealth in difficult economic times Having an effective financial plan has always been important; today, it's crucial. In The Ultimate Money Guide for Bubbles, Busts, Recession, and Depression—the updated and revised edition of the bestseller, The Ultimate Depression Survival Guide—author Martin D. Weiss shows readers how to create a safe and effective financial plan for today's unpredictable economic environment. Explains why the U.S. economy continues to slump, and how persistently high unemployment and increasing government spending could lead to a far worse, double-dip recession Details how investors are missing opportunities by failing to look at overseas investments, specifically in Asia and Latin America Reveals what everyone should be doing now to protect their savings, investments, and jobs The Ultimate Ultimate Money Guide for Bubbles, Busts, Recession, and Depression answers the questions readers have about the new challenges of the «new normal,» while also offering strategies to cope with the credit crunch, housing bust, and decline of the U.S. dollar.
Елена Анатольевна Васильева English verb tenses for lazybones Елена Анатольевна Васильева English verb tenses for lazybones Новинка

Елена Анатольевна Васильева English verb tenses for lazybones

One of the most effective skills in studying English is the ability to feel confident in using different grammar structures. The reference guide helps to find your way through the maze of numerous English verb forms in a short time. Such categories as voice, mood, basic verb forms, sentence structures are defined and explained in a form of tables with several examples to each rule. The combined chart of tenses is given in the guide too.
How to Teach Listening (+ CD-ROM) How to Teach Listening (+ CD-ROM) Новинка

How to Teach Listening (+ CD-ROM)

How to Teach Listening is a practical guide to the theory of listening in the language classroom. It includes: - key topics such as authenticity, testing, and using technology for listening; - practical ideas for conducting an effective listening lesson; - strategies to ensure the long term development of students' listening skills; - an audio CD of stress samples, sound bites and lesson ideas.
Real Estate Rainmaker: Guide to Online Marketing Real Estate Rainmaker: Guide to Online Marketing Новинка

Real Estate Rainmaker: Guide to Online Marketing

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star Новинка

Steve Cone Steal These Ideas!. Marketing Secrets That Will Make You a Star

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Ian Peate The Student Nurse Toolkit. An Essential Guide for Surviving Your Course Ian Peate The Student Nurse Toolkit. An Essential Guide for Surviving Your Course Новинка

Ian Peate The Student Nurse Toolkit. An Essential Guide for Surviving Your Course

Your very own companion to any pre-registration nursing course! Packed with advice, hints and tips, this essential, practical guide will orientate and guide you through your nursing course even before you start. Written in a straightforward, no-nonsense style, this Toolkit is full of strategies and help for surviving and succeeding on your pre-registration nursing course, and addresses all the key issues and concerns you may face, including: How to get the most out of your clinical placement The nursing terminology you need to know – including NMC standards How to create a professional Portfolio How to achieve a healthy work-life balance How to develop an effective relationship with your mentor With case studies from real students, hands-on activities and suggestions for further reading, this is THE essential survival guide for your nursing course!
Doug Cook Nutrition For Canadians For Dummies Doug Cook Nutrition For Canadians For Dummies Новинка

Doug Cook Nutrition For Canadians For Dummies

Contains the latest information from Canada's Food Guide Get the facts on good nutrition, slim down, and feel great Good nutrition is the key to a healthy weight and lifelong good health. But with more and more food choices available in today's grocery stores and restaurants, how do you make sure you and your family are eating right? With information from the latest guidelines and research, this friendly guide is just what you need to make the right food choices every day. Discover how to: Interpret nutrition labels Prepare delicious, healthy meals Keep portion sizes under control Eat smart when eating out Evaluate natural health supplements
William Rom N. Environmental Policy and Public Health. Air Pollution, Global Climate Change, and Wilderness William Rom N. Environmental Policy and Public Health. Air Pollution, Global Climate Change, and Wilderness Новинка

William Rom N. Environmental Policy and Public Health. Air Pollution, Global Climate Change, and Wilderness

This textbook provides an overview of the major environmental policy issues, past and present, and explains the interplay among law, science, and advocacy as related to environmental policymaking in the United States and abroad. Environmental Policy and Public Health examines the main sources of pollution and threats to environmental integrity and explores the consequences of pollution on the environment and the population. Throughout the book, noted environmental policy expert William N. Rom explains the legal basis for environmental action, beginning with the Clean Air Act, the Wilderness Act, the National Environmental Policy Act, the Endangered Species Act, and international treaties. In addition to providing information about existing laws, the author presents potential policy alternatives that offer real-world solutions. Comprehensive in scope, the book incorporates developments in law, economics, global warming, and air pollution. Environmental Policy and Public Health covers these topics and also puts an emphasis on wilderness protection. An important focus of the book is an assessment of the role of policy analysis in the formation and implementation of national and local environmental policy. Companion Web site: www.josseybass.com/go/rom
Voices into Choices: Acting on the Voice of the Customer Voices into Choices: Acting on the Voice of the Customer Новинка

Voices into Choices: Acting on the Voice of the Customer

Voices into Choices was written and published through a collaboration between Joiner Associates Incorporated and the Center for Quality of Management (CQM). The book is an outgrowth of CQM working with its member organizations to help them become more customer focused in their decision making process. Throughout the development of Voices into Choices, we worked with these members to refine the process, by having them use and test our writing with their actual projects. We also involved numerous customers from both organizations in a review process.
Kerzner Harold Bringing the PMBOK Guide to Life. A Companion for the Practicing Project Manager Kerzner Harold Bringing the PMBOK Guide to Life. A Companion for the Practicing Project Manager Новинка

Kerzner Harold Bringing the PMBOK Guide to Life. A Companion for the Practicing Project Manager

Transform the PMBOK® Guide from a framework to a sharpened tool in your project manager's toolbox In project management circles, it's often joked that «there's the right way, the wrong way, and the PMBOK® way» to manage projects. In truth, it's really about the methodology you choose. The PMBOK® Guide is a consensus-based standard that thousands of project management professionals find immensely valuable in the process of developing an effective methodology. But exactly how does a project manager take the information provided in the PMBOK® Guide and apply it most effectively and appropriately to an actual project environment? This book can be the answer. It is basically a «guide to the guide»—a road map to applying the tools of the PMBOK® Guide to your organization's or project's unique nature and requirements. Bringing the PMBOK® Guide to Life: A Companion for the Practicing Project Manager builds a bridge between the PMBOK® Guide and the common needs of today's practicing project managers. It explains and elaborates on specific techniques, terms, and the application of tools that will enable project managers to effectively adapt the principles and processes described in the PMBOK® Guide to the practical world of project management. Readers will find suggested approaches for the use of project management tools and techniques along with templates developed directly from information provided in the PMBOK® Guide. Suggestions and study tips are also included to assist in preparing for the PMP exam, and a Project Plan Accelerator (PPA) can be used with the PMBOK® Guide by project managers and project teams to develop plans that are specifically tailored to meet the needs of your team, your clients, and your sponsoring organization. Written by two of the leading experts in the field, Bringing the PMBOK® to Life will help every project manager translate the PMBOK® Guide's tools and techniques into actionable, commonsense approaches to managing a project. (PMI, PMBOK, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)
Lisa Sabin-Wilson WordPress Web Design For Dummies Lisa Sabin-Wilson WordPress Web Design For Dummies Новинка

Lisa Sabin-Wilson WordPress Web Design For Dummies

Your full-color guide to creating dynamic websites with WordPress Are you familiar with the fundamentals of WordPress, but want to take your skills to the next level? From bestselling author and WordPress expert Lisa Sabin-Wilson, this new edition of WordPress Web Design For Dummies quickly gets you up to speed on the latest release of the software and shows you how to use it as a tool to create a customized, compelling, and cost-effective website—without losing your cool. WordPress can be used to create a custom design for your website using complimentary technologies such as graphic design, CSS, HTML coding, PHP programming, and MySQL administration. With the help of this hands-on, friendly guide, you'll discover how to create an effective navigation system, choose the right color palette and fonts, and select different layouts. Plus, you'll find out how to tweak existing website designs with available themes, both free and premium, and gain the confidence to translate your design skills into paid work. Create dynamic, custom websites with the self-hosted version of WordPress Use free themes and enhance them with CSS and HTML Create a responsive design for mobile devices and tablet users Get to grips with the newest release of WordPress Whether you want to use WordPress to spruce up your existing website or create a brand-new one from scratch, this do-it-yourself guide has you covered.
Stanley Weinstein The Complete Guide to Fundraising Management Stanley Weinstein The Complete Guide to Fundraising Management Новинка

Stanley Weinstein The Complete Guide to Fundraising Management

There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.
Erdine Serdar Pain-Relieving Procedures. The Illustrated Guide Erdine Serdar Pain-Relieving Procedures. The Illustrated Guide Новинка

Erdine Serdar Pain-Relieving Procedures. The Illustrated Guide

16482.78 руб. Найти похожее
Effective pain management requires increasingly specialized knowledge. Multidisciplinary information is required if you intend to practice pain management at a high level of effectiveness. This includes anatomy and physiology, pain syndromes, diagnosis and management, and the correct use of interventional techniques. Pain-Relieving Procedures: The Illustrated Guide provides you with a step-by-step guide to interventional techniques underpinned by a solid multidisciplinary knowledge base. The text is enhanced by the wide use of illustrations, including amazing color 3D-CT images that enable you to easily visualize anatomy. The first part of the book gives the fundamentals you need for modern pain practice. The second part describes all commonly used procedures, using a head-to-toe organization. The head The neck The thoracic region The thoraco-abdominal region The lumbar region The pelvic and sacral region A special chapter covers more advanced techniques such as continuous analgesia, spinal cord and sacral stimulation, vertebroplasty and kyphoplasty. Each procedure is described using a template that includes anatomy, indications, contraindications, technique and complications. Helpful hints throughout will help you refine your practice to achieve better results. Concise, straightforward, and indispensable, Pain-Relieving Procedures: The Illustrated Guide provides the most effective interventional methods for those practicing pain management.
Andy Hewitt Construction Claims and Responses. Effective Writing and Presentation Andy Hewitt Construction Claims and Responses. Effective Writing and Presentation Новинка

Andy Hewitt Construction Claims and Responses. Effective Writing and Presentation

Featuring a Foreword by Roger Knowles FRICS, FCIArb, FQSi, Barrister The book discusses the different types of claim common to construction contracts and presents a step-by-step guide which demonstrates the process of building up the submission of a claim. It includes guidelines as to how to set out the claim, section by section in a logical manner to ensure that the essentials of a successful claim are included. Worked examples of claims for variations, extensions of time and additional payment are included together with sample wording showing precisely how the claim may be presented in a manner which will lead the reviewer to a logical conclusion – or at least contain a persuasive argument to support the claimant’s case. The vast majority of claims are managed without the need to resort to case law or legal matters. Construction Claims: effective writing & responses therefore discusses what the claim is trying to achieve and how to do this in a logical and persuasive manner This is a practical, hands-on guide for the construction industry professional which explains how to approach the preparation of the claim document, what topics to cover, how to present the essential elements and how to compile the submission document into a user friendly and comprehensive document. For those whose job it is to review such submissions, it advises how to prepare responses which set out the respondent’s counter arguments, points of view and determinations. The guide covers: The various types of claim. How the claim may be split into sections dealing with the details of the contract, the cause, the effect, entitlement and quantum. What this section is attempting to demonstrate or achieve and why. What should be included within the section and why. Worked examples of typical claims and responses with sample wording.
Kevin Daum Video Marketing For Dummies Kevin Daum Video Marketing For Dummies Новинка

Kevin Daum Video Marketing For Dummies

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.
The Rough Guide to Amsterdam The Rough Guide to Amsterdam Новинка

The Rough Guide to Amsterdam

The Rough Guide to Amsterdam is your essential travel guide to this compact and instantly likeable city, with clear maps and detailed coverage of all the best attractions. From the Anne Frank House to the Rijksmuseum, The Rough Guide to Amsterdam will steer you to outstanding art galleries, elegant canal-side architecture, and all the must-see city sights. This full-color, updated guide provides comprehensive coverage of the best restaurants, stylish bars, intimate cafes, vibrant markets, and hottest nightlife in Amsterdam for all budgets. Explore all corners of the city with authoritative background on everything from the city's canal houses to the art of the Golden Age, relying on the clearest maps of any guide, as well as practical language tips. The Rough Guide to Amsterdam also includes a chapter devoted to day trips featuring places like Haarlem, Alkmaar, and Edam. Whether you're sipping a beer in an old cafe or dodging the trams on Dam Square, this guide is indispensable. Make the most of your time with The Rough Guide to Amsterdam. Series Overview: For more than thirty years, adventurous travelers have turned to Rough Guides for up-to-date and intuitive information from expert authors. With opinionated and lively writing, honest reviews, and a strong cultural background, Rough Guides travel books bring more than 200 destinations to life. Visit RoughGuides.com to learn more.
Frank J. Rumbauskas, Jr. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success Frank J. Rumbauskas, Jr. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success Новинка

Frank J. Rumbauskas, Jr. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
Jeffrey Rattiner H. Personal Financial Planning for Divorce Jeffrey Rattiner H. Personal Financial Planning for Divorce Новинка

Jeffrey Rattiner H. Personal Financial Planning for Divorce

An insider's guide on how professionals and consumers can minimize damages in the divorce process Anyone planning for a divorce needs to learn strategies necessary to safeguard assets in advance of filing, how to cope with issues beyond their control, minimize the damage, and effectively plan going forward after the divorce. Personal Financial Planning for Divorce is an insider's guide on how both professionals and consumers can prepare for, work through, negotiate, and plan equitable divorce settlements. This helpful guide Contains all the guidelines for reducing damage throughout the difficult process of divorce Includes examples of how not to handle the divorce process and how these issues should be handled Provides checklists, planning charts, forms and tables Features strategies to safeguard assets in advance of filing for divorce and how to cope with issues beyond your control Personal Financial Planning for Divorce covers the many issues to help you understand exactly how divorce will affect you financially.
Shiv Singh Social Media Marketing For Dummies Shiv Singh Social Media Marketing For Dummies Новинка

Shiv Singh Social Media Marketing For Dummies

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Michael Hanson 20/20 Money. See the Markets Clearly and Invest Better Than the Pros Michael Hanson 20/20 Money. See the Markets Clearly and Invest Better Than the Pros Новинка

Michael Hanson 20/20 Money. See the Markets Clearly and Invest Better Than the Pros

20/20 Money: See the Markets Clearly and Invest Better Than the Pros To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money—from Fisher Investments Press—can help you achieve this goal. Designed to help you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can help you begin making better investment decisions. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to your investing endeavors. To become a better investor, you have to have the discipline to make tough choices—choices that may not always be in line with tradition or commonly accepted invested wisdom. But the approach outlined throughout these pages can help you gain the vision to begin making better-informed investment decisions.
The Rough Guide to Tokyo The Rough Guide to Tokyo Новинка

The Rough Guide to Tokyo

The Rough Guide to Tokyo
Dawna Jones Decision Making For Dummies Dawna Jones Decision Making For Dummies Новинка

Dawna Jones Decision Making For Dummies

Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibility and reputation. Designed for managers, business owners, and anyone else who makes tough decisions on a daily basis, this guide helps you figure out if the decisions you're making are the right ones. In addition to helping you explore how to evaluate your choices, Decision Making For Dummies covers ways to receive support for decision making, delves into various decision-making styles, reviews the importance of sifting through data and information, and includes information on ways to engage others and make decisions collectively. Being in charge can be challenging, but with this guide, you don't have to go it alone. Discusses the effects of decision making and outlines the considerations that must be made to gain trust and confidence Demonstrates ways to communicate particularly sensitive decisions, and offers approaches for making bold decisions that challenge the status quo Delves into the risks and benefits of certain decisions, and shows readers the best ways to evaluate choices Outlines smart strategies for engaging others and drawing them into the decision-making process Crucial decisions need to be made every day in the business world, so there's no time to waste. Make Decision Making For Dummies your primary resource for learning to choose your actions wisely and confidently.
Elisabeth Leamy Save Big. Cut Your Top 5 Costs and Save Thousands Elisabeth Leamy Save Big. Cut Your Top 5 Costs and Save Thousands Новинка

Elisabeth Leamy Save Big. Cut Your Top 5 Costs and Save Thousands

Good Morning America correspondent and ABC News columnist reveals tips for achieving unbelievable savings In this battered economy, saving money matters more to consumers than ever before. But most people are tired of hearing about all the small stuff, like skipping their morning latte. They tried that, and it didn't work. Americans want fresh, bold ideas and Save Big: Cut Your Top 5 Costs and Save Thousands has them. In fresh, engaging prose, Elisabeth Leamy shows consumers how to save big on life's most important and costly items. Filled with actionable advice and the insider secrets readers are hungering for, Save Big Details how to save a lot of money on a few things rather than merely saving a little on a bunch of small items Reveals the keys to saving money and the challenges consumers face Educates consumers on how to save thousands on the five things most people spend the most money on: houses, cars, credit, groceries, and healthcare After the turbulent economic events of the recent past, more and more consumers are focusing on budgeting and creative ways to save money. Save Big can help.
Davies Jacqueline The Truth about Talent. A guide to building a dynamic workforce, realizing potential and helping leaders succeed Davies Jacqueline The Truth about Talent. A guide to building a dynamic workforce, realizing potential and helping leaders succeed Новинка

Davies Jacqueline The Truth about Talent. A guide to building a dynamic workforce, realizing potential and helping leaders succeed

In this new book, Jacqueline Davies and Jeremy Kourdi argue that organizations are failing to realize the simple truth about talent: they are misunderstanding their people, making flawed choices and allowing the true potential of their workforce to go unused and unfulfilled. Understanding the truth about talent in all its forms is a vital step in developing an organization and ensuring long-term, sustainable success. A core part of their thesis is that organizations should recognize that people at different stages of their career and with different experiences and aspirations need to developed and engaged in different ways. The book provides a practical guide explaining how to segment the workforce, why, what to expect when you do, and how to ensure that this approach succeeds.
Nunes Suzana Pereira Membrane Technology, Volume 4. Membranes for Water Treatment Nunes Suzana Pereira Membrane Technology, Volume 4. Membranes for Water Treatment Новинка

Nunes Suzana Pereira Membrane Technology, Volume 4. Membranes for Water Treatment

15952.15 руб. Найти похожее
This ready reference on Membrane Technologies for Water Treatment, is an invaluable source detailing sustainable, emerging processes, to provide clean, energy saving and cost effective alternatives to conventional processes. The editors are internationally renowned leaders in the field, who have put together a first-class team of authors from academia and industry to present a highly approach to the subject. The book is an instrumental tool for Process Engineers, Chemical Engineers, Process Control Technicians, Water Chemists, Environmental Chemists, Materials Scientists and Patent Lawyers.
Ralph Brockett G. Teaching Adults. A Practical Guide for New Teachers Ralph Brockett G. Teaching Adults. A Practical Guide for New Teachers Новинка

Ralph Brockett G. Teaching Adults. A Practical Guide for New Teachers

A highly practical guide for new instructors teaching in any setting Regardless of the context, teaching is a tall task—and for those teaching adults, unique challenges await. Teaching Adults: A Practical Guide for New Teachers is chock-full of ideas that can be read quickly and implemented immediately in formal and informal settings, in classrooms and workplaces; in short, wherever adults are learning. Written with straightforward language that eschews jargon, yet grounded in theory, research, and practice in adult education, the book will benefit readers who have not previously been exposed to these ideas as well as more experienced teachers who seek new ways to reach adult learners. The book will serve as a resource to revisit from time to time as readers face new challenges and questions in teaching adults. Readers will delve into to a variety of topics, including: A general teaching framework, including the author's four keys to effective teaching An in-depth exploration of the primary components of effective teaching An examination of the unique challenges involved with teaching adults, including how to best create a positive learning environment, overcoming resistance to learning, motivation techniques, and dealing with difficult or disruptive learners The book elucidates the techniques required to connect with adult learners and provide instruction that is specifically tailored to the unique learning needs of these students.
Frances Harris Global Environmental Issues Frances Harris Global Environmental Issues Новинка

Frances Harris Global Environmental Issues

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Global Environmental Issues, second edition builds on the popularity of the first edition, viewing global environmental problems as complex issues with a network of causes, influenced by a range of actors with differing priorities. The book recognises that science underpins much of what happens in society and therefore it is important to be able to interpret the environmental and social consequences of scientific developments. In addition to discussing the main biophysical causes, the book illustrates how socio-economic and political factors determine why and how people use land, resources and technology, and how this in turn affects natural resource management. This edition includes new chapters on the politics of science, International environmental regulation and treaties, environmental issues in a globalised world and natural resource management. Global Environmental Issues, second edition is essential reading for upper level undergraduates and Masters students within departments of Environmental Science and Geography. Includes case studies from around the world to provide a real life context for the issues tackled in each chapter Considers both the results of human actions and natural environmental change in order to provide balanced, in-depth debate Includes coverage of contemporary 'hot topics' such as biodiversity, globalization and sustainable development Chapters authored by experts in the field Includes new chapters on The politics of science, International environmental regulation and treaties , Environmental issues in a globalised world and Natural Resource Management Expanded sections include negotiating multilateral environmental agreements, GM crops, biofuels and marine and freshwater resources
Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You Новинка

Sedivy Julie Sold on Language. How Advertisers Talk to You and What This Says About You

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

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Despite bringing prosperity, industrialisation generally leads to increasing levels of pollution which has a detrimental impact on the environment. In response, legislation which seeks to control or prevent such impact has become common. Similarly, climate change and energy security have become major drivers for the regulatory regimes that have emerged in the energy field. Given the global or regional scope of many environmental problems, international cooperation is often necessary to ensure such legislation is effective. The EU and the UK have contributed to the development of the environmental and energy law regimes currently in force, spanning across international, transnational and national levels. At the same time, practical responses to environmental and energy problems have largely been the focus of engineers, scientists and other technical experts. Environmental & Energy Law attempts to bridge the knowledge gap between legal developments designed to achieve environmental and/or energy-related objectives and the practical, scientific and technical considerations applicable to the same environmental problems. In particular, it attempts to convey a broad range of topical issues in environmental and energy law, from climate and energy regulation, technology innovation and transfer, to pollution control, environmental governance and enforcement. In addition the book outlines key sector specific legal regimes (including water, waste and air quality management), focusing on issues or topics that are particularly relevant to both environmental and energy lawyers, and engineering, science and technology-oriented professionals and students. In this vein, the book guides the reader on some basic practical applications of the law within scientific, engineering and other practical settings. The book will be useful to all those working or studying in the environmental or energy arena, including law students, legal professionals, engineering and science students and professionals. By adopting a multi-disciplinary approach to environmental and energy law, the book embraces all readerships and helps to address the often thorny problem of communication between scientists, engineers, lawyers and policy-makers.
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