the effectiveness of medical care



Medical Disorders in Pregnancy: A Manual for Midwives Medical Disorders in Pregnancy: A Manual for Midwives Новинка

Medical Disorders in Pregnancy: A Manual for Midwives

The need for joint medical and midwifery care is stressed in the latest CEMACH report, with a recommendation that contemporary midwifery education prepares midwives for problems in pregnancy and adverse pregnancy outcome. Pre-conception care for women with medical disorders has also been stressed. Medical Disorders in Pregnancy is one of the first texts written specifically for midwives that provides an outline of common medical disorders that may be affected by pregnancy or which may cause pregnancy complications. For ease of use, all conditions are presented on two page templates, and each addresses: An explanation of the condition; Standard "Non-pregnancy" treatment; Pre-conception care; Antenatal care; Intrapartum care, and Postnatal care. The management, treatment and care by both doctors and midwives are provided to allow a mutual understanding of each others roles and responsibilities.
Michael Glick The ADA Practical Guide to Patients with Medical Conditions Michael Glick The ADA Practical Guide to Patients with Medical Conditions Новинка

Michael Glick The ADA Practical Guide to Patients with Medical Conditions

6836.85 руб. или Купить в рассрочку!
With new medications, medical therapies, and increasing numbers of older and medically complex patients seeking dental care, all dentists, hygienists, and students must understand the intersection of common diseases, medical management, and dental management to coordinate and deliver safe care. This new second edition updates all of the protocols and guidelines for treatment and medications and adds more information to aid with patient medical assessments, and clearly organizes individual conditions under three headings: background, medical management, and dental management. Written by more than 25 expert academics and clinicians, this evidence-based guide takes a patient-focused approach to help you deliver safe, coordinated oral health care for patients with medical conditions. Other sections contain disease descriptions, pathogenesis, coordination of care between the dentist and physician, and key questions to ask the patient and physician.
The Johns Hopkins Hospital 1998-1999 Guide to Medical Care of Patients With HIV Infection The Johns Hopkins Hospital 1998-1999 Guide to Medical Care of Patients With HIV Infection Новинка

The Johns Hopkins Hospital 1998-1999 Guide to Medical Care of Patients With HIV Infection

Издание на английском языке. The Johns Hopkins Hospital 1998-1999 Guide to Medical Care of Patients With HIV Infection. / Руководство по уходу за пациентами с диагнозом ВИЧ инфекция. Госпиталь имени Джона Хопкинса 1998-1999 гг. This pocket guide provides guidelines for the care of HIV patients. Recommendations reflect the work of the AIDS care programme at Johns Hopkins. / Карманное руководство по уходу за ВИЧ-инфицированными пациентами. Рекомендации отражают работу по программе лечения СПИДа в Госпитале имени Джона Хопкинса
WHAT DOCTORS FEEL WHAT DOCTORS FEEL Новинка

WHAT DOCTORS FEEL

Physicians are assumed to be objective, rational beings, easily able to detach as they guide patients and families through some of life's most challenging moments. But doctors' emotional responses to the life-and-death dramas of everyday practice have a profound impact on medical care. And while much has been written about the minds and methods of the medical professionals who save our lives, precious little has been said about their emotions. In What Doctors Feel, Dr. Danielle Ofri has taken on the task of dissecting the hidden emotional responses of doctors, and how these directly influence patients. How do the stresses of medical life--from paperwork to grueling hours to lawsuits to facing death--affect the medical care that doctors can offer their patients? Drawing on scientific studies, including some surprising research, Dr. Danielle Ofri offers up an unflinching look at the impact of emotions on health care. Digging deep into the lives of doctors, Ofri examines the daunting range of emotions--shame, anger, empathy, frustration, hope, pride, occasionally despair, and sometimes even love--that permeate the contemporary doctor-patient connection. With her renowned eye for dramatic detail, she takes us into the swirling heart of patient care, telling stories of caregivers caught up and occasionally torn down by the whirlwind life of doctoring. The stories here reveal the undeniable truth that emotions have a distinct effect on how doctors care for their patients. For both ...
Jerome Beranger Medical Information Systems Ethics Jerome Beranger Medical Information Systems Ethics Новинка

Jerome Beranger Medical Information Systems Ethics

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The exponential digitization of medical data has led to a transformation of the practice of medicine. This change notably raises a new complexity of issues surrounding health IT. The proper use of these communication tools, such as telemedicine, e-health, m-health the big medical data, should improve the quality of monitoring and care of patients for an information system to «human face». Faced with these challenges, the author analyses in an ethical angle the patient-physician relationship, sharing, transmission and storage of medical information, setting pins to an ethic for the digitization of medical information. Drawing on good practice recommendations closely associated with values, this model is developing tools for reflection and present the keys to understanding the decision-making issues that reflect both the technological constraints and the complex nature of human reality in medicine .
Peter Hoskin Radiation Oncology in Palliative Cancer Care Peter Hoskin Radiation Oncology in Palliative Cancer Care Новинка

Peter Hoskin Radiation Oncology in Palliative Cancer Care

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“This textbook, Radiation Oncology in Palliative Cancer Care, represents the full evolution of radiation therapy, and of oncology in general. ( … ) [It] is an acknowledgment that palliative radiotherapy is now a sub-specialty of radiation oncology. This formally makes palliative radiotherapy a priority within patient care, academic research, quality assurance, and medical education.” – From the Foreword by Nora Janjan, MD, MPSA, MBA, National Center for Policy Analysis, Dallas, TX, USA Palliative Medicine is the professional medical practice of prevention and relief of suffering and the support of the best possible quality of life for patients and their families, regardless of the stage of the disease or the need for other therapies. The most common cause for palliative care referral is terminal cancer, and a large proportion of those referrals include patients who will need palliative radiotherapy during the course of their disease. Still, there are barriers to coordinated care between radiation oncologists and palliative care physicians that differ from one country to another. Until now, one overarching limitation to appropriate concurrent care between the specialties across all countries has been the lack of a comprehensive yet concise reference resource that educates each of the specialties about the potential synergistic effects of their cooperation. This book fills that void. Radiation Oncology in Palliative Cancer Care: Is the first book-length treatment of this important topic available on the market Is authored by world-renowned experts in radiation oncology and palliative medicine Uses a multidisciplinary approach to content and patient treatment Features decision trees for palliative radiotherapy based upon factors such as patient performance status and prognosis Pays careful attention to current best practices and controversies in the delivery of end-of-life cancer care This book is an important resource for practicing radiation oncologists and radiation oncologists in training, as well as hospice and palliative medicine physicians and nurses, medical oncologists, and geriatricians.
Steven Campbell Vital Notes for Nurses. Principles of Care Steven Campbell Vital Notes for Nurses. Principles of Care Новинка

Steven Campbell Vital Notes for Nurses. Principles of Care

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Vital Notes for Nurses: Principles of Care is an essential guide for nursing students and newly qualified nurses. It provides a concise introduction to the essential principles of nursing care. It encourages nurses to examine the principles and evidence underlying nursing practice and equips them with a thorough understanding of the complexities of patient care in different environments of care. Principles of Care explores concepts of health and illness, conceptual frameworks for practice, principles of health care delivery, and professional standards. Key themes include assessment and planning, implementation and evaluation, patient education and health promotion, decision making and risk management, benchmarking, clinical effectiveness and practice development. * Examines assessment, planning and evaluation of care * Covers risk management and prioritisation of care * Addresses the use of NICE guidance and National service frameworks * Explores clinical effectiveness, practice development and quality assurance * Includes learning objectives, scenarios and case studies
Christina Faull Handbook of Palliative Care Christina Faull Handbook of Palliative Care Новинка

Christina Faull Handbook of Palliative Care

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A Practical and Comprehensive Introduction to the Field of Palliative Medicine «This is not so much a handbook of palliative care as the handbook of palliative care.» —Palliative Medicine The Third Edition of the BMA's 1999 Medical Book of the Year provides valuable insights into the complex issues that arise in the delivery of palliative care. It is an invaluable resource for anyone involved in palliative care no matter what the setting—be it hospital, hospice, or community. Handbook of Palliative Care, Third Edition provides the what, how, and why of palliative care, helping providers follow best practices developed by specialists and supported by available research. It handily combines clinical practice and theoretical concepts in a succinct format, making the latest knowledge easy to find and apply. The Third Edition provides: Comprehensive and authoritative information as well as thorough detail on how to apply it Guidance from UK and North American clinicians who are experts in their field Up-to-date overviews of medicine management and complementary medicine in palliative care Considerations of audit and ethical issues in palliative medicine New chapters tackling important issues like Choice, Equality, and Diversity; Dementia; and Advance Care Planning A thoroughly revised chapter on cancer complications including the latest on lymphoedema This Third Edition of Handbook of Palliative Care is the book for doctors, nurses, therapists, pharmacists, social workers, family members, and anyone involved with or providing palliative care. The First Edition was the winner of the 1999 BMA Medical Book of the Year Prize.
Jain Malkin Medical and Dental Space Planning. A Comprehensive Guide to Design, Equipment, and Clinical Procedures Jain Malkin Medical and Dental Space Planning. A Comprehensive Guide to Design, Equipment, and Clinical Procedures Новинка

Jain Malkin Medical and Dental Space Planning. A Comprehensive Guide to Design, Equipment, and Clinical Procedures

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THE UPDATED DEFINITIVE REFERENCE ON MEDICAL AND DENTAL OFFICE DESIGN Medical and Dental Space Planning is an indispensable guide to the myriad of details that make a medical or dental practice efficient and productive. The unique needs of more than thirty specialties, as well as primary care, are explained in the context of new technology and the many regulatory and compliance issues influencing design. Concepts are also presented for ambulatory surgical centers, diagnostic imaging, clinical laboratories, breast care clinics, endoscopy centers, community health centers, radiation oncology, and single-specialty and multispecialty group practices and clinics. A thorough review of the latest dental technology and many creative space plans and design ideas for each dental specialty will be of interest to both dentists and design professionals. Important topics like infection control are top of mind, influencing every aspect of dental office design. An «inside look» at what goes on in each specialist's office will familiarize readers with medical and dental procedures, how they are executed, and the types of equipment used. Technology has radically impacted medical and dental practice: digital radiography, electronic health records, mobile health devices, point-of-care diagnostic testing, digital diagnostic instrumentation, CAD/CAM systems for digital dental impressions and milling of restorations in the dentist's office, portable handheld X-ray, and 3D cone beam computed tomography for dentists all have major implications for facility design. The influence of the Affordable Care Act is transforming primary care from volume-based to value-based, which has an impact on the design of facilities, resulting in team collaboration spaces, larger consultative examination/assessment rooms, and accommodation for multidisciplinary practitioners who proactively manage patient care, often in a patient-centered medical home context. The wealth of information in this book is organized to make it easy to use and practical. Program tables accompany each medical and dental specialty to help the designer compute the number and sizes of required rooms and total square footage for each practice. This handy reference can be used during interviews for a «reality check» on a client's program or during space planning. Other features, for example, help untangle the web of compliance and code issues governing office-based surgery. Illustrated with more than 600 photographs and drawings, Medical and Dental Space Planning is an essential tool for interior designers and architects as well as dentists, physicians, and practice management consultants.
Phil Fasano Transforming Health Care. The Financial Impact of Technology, Electronic Tools and Data Mining Phil Fasano Transforming Health Care. The Financial Impact of Technology, Electronic Tools and Data Mining Новинка

Phil Fasano Transforming Health Care. The Financial Impact of Technology, Electronic Tools and Data Mining

5303.71 руб. или Купить в рассрочку!
The future of healthcare technologies, and what they mean for investors and entrepreneurs The healthcare technology revolution is just around the corner. And when it arrives, it will change and enrich our lives in ways we can only begin to imagine. Doctors will perform blood pressure readings via video chat and nutritionists will analyze diet based on photos taken with cellphone cameras. Transforming Health Care combines healthcare, technology, and finance in an innovative new way that explains the future of healthcare and its effects on patient care, exploring the emergence of electronic tools that will transform the medical industry. Explaining how technology, not politics, will lead the future of the healthcare revolution, author and healthcare technology expert Phil Fasano presents real-life examples that show how the next generation of medical breakthroughs will come from the instant exchange of information across the world Explores how new technologies will radically change the future of healthcare by making it easier to share information rapidly Explains what the future of the high tech medical industry means for investors and entrepreneurs Written by a respected healthcare and health technology expert Offering an unprecedented look at how technology is transforming the healthcare industry, and what it will mean for future investors and entrepreneurs, Transforming Health Care is a remarkable insight into the next generation of health technologies.
Lorraine Corfield ABC of Medical Law Lorraine Corfield ABC of Medical Law Новинка

Lorraine Corfield ABC of Medical Law

3492.34 руб. или Купить в рассрочку!
An understanding of medical law is increasingly important for all health professionals and this new ABC provides a basic introduction to the legal issues faced in health care that is accessible to anyone without any legal knowledge. The ABC of Medical Law provides ideal guidance to the practicing physician – covering just what you need to know without becoming embroiled in complicated legal discussion. The ABC of Medical Law has up-to-date coverage of the legal issues to be found in daily medical practice, including confidentiality, research, consent, negligence, organ donation and human rights, as well as more contentious issues such as tissue retention and withholding/withdrawing treatment. Well illustrated and presented in a user-friendly format, chapters include summaries and cases to help clarify the points made. Written by practising clinicians with expertise in medical law and a medical barrister, the ABC of Medical Law will help keep a practice within the constraints of the law and is ideal for GPs, junior doctors and medical students, and anyone wanting to understand the broad basics of medical law. This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from Google Play or the MedHand Store.
British Association Medical Medical Ethics Today. The BMA's Handbook of Ethics and Law British Association Medical Medical Ethics Today. The BMA's Handbook of Ethics and Law Новинка

British Association Medical Medical Ethics Today. The BMA's Handbook of Ethics and Law

2169.35 руб. или Купить в рассрочку!
This is your source for authoritative and comprehensive guidance from the British Medical Association (BMA) Medical Ethics Department covering both routine and highly contentious medico-legal issues faced by health care professionals. The new edition updates the information from both the legal and ethical perspectives and reflects developments surrounding The Mental Capacity Act, Human Tissue Act, and revision of the Human Fertilisation and Embryology Act.
Anne-marie Brady Fundamentals of Medical-Surgical Nursing. A Systems Approach Anne-marie Brady Fundamentals of Medical-Surgical Nursing. A Systems Approach Новинка

Anne-marie Brady Fundamentals of Medical-Surgical Nursing. A Systems Approach

4104.56 руб. или Купить в рассрочку!
Fundamentals of Medical-Surgical Nursing: a Systems Approach is a comprehensive yet easy-to-read overview of medical and surgical nursing, designed specifically to support all nursing students learning to care for the adult patient. Highly illustrated and with an easy-to-follow systems-based structure, it provides a thorough foundation in anatomy and physiology, pathophysiology, medical management, and nursing care for the full spectrum of adult health conditions. Key features include: Extensive coverage of principles of nursing assessment, medication administration, infection prevention and control, and nutritional care Key need-to-know-information and definitions for the anatomy, physiology, and pathology of a range of illnesses and conditions Detailed overviews of nursing care, including patient education, treatment, and complications An online resource centre with a range of extras for both lecturers and students, including case studies, reflective activities, interactive multiple choice questions, and further reading lists Fundamentals of Medical-Surgical Nursing: a Systems Approach is the ideal textbook to help students succeed on their adult nursing course. The companion website website www.wileyfundamentalseries.com/medicalnursing contains: Interactive multiple-choice questions Reflective questions for downloading Case studies Links to online resources When you purchase the book you also receive access to the Wiley E-Text: Powered by VitalSource. This is an interactive digital version of the book, featuring downloadable text and images, highlighting and note-taking facilities, bookmarking, cross-referencing, in-text searching, and linking to references and abbreviations. Fundamentals of Medical-Surgical Nursing is also available on CourseSmart, offering extra functionality as well as an immediate way to access the book. For more details, see www.coursesmart.co.uk/9780470658239.
Susan Reynolds Prescription for Lasting Success. Leadership Strategies to Diagnose Problems and Transform Your Organization Susan Reynolds Prescription for Lasting Success. Leadership Strategies to Diagnose Problems and Transform Your Organization Новинка

Susan Reynolds Prescription for Lasting Success. Leadership Strategies to Diagnose Problems and Transform Your Organization

1613.75 руб. или Купить в рассрочку!
Transform your team during crises and establish an enthusiastic and strategic culture In an approach similar to the way a doctor reads a chart and runs tests to diagnosis an illness, Prescription for Lasting Success offers a practical system for solving problems in an organization. Leaders can get back on track and increase their effectiveness in spite of significant change. Readers learn to diagnose the 4 Ps: purpose, passion, planning, and people. Using the 4 Ps model, the book gives practical suggestions to help teams, businesses, and associations increase their effectiveness and help organizations transform into dynamic, profitable entities. Particular focus is given to finding ways to incorporate purpose and ignite passion into the workplace, and remove obstacles to peak performance Addresses how the model can be used to achieve peak performance in the workplace and maintain it over an extended period of time Dr. Susan Reynolds is President and CEO of The Institute for Medical Leadership. A former emergency physician, emergency medical center CEO, and White House health care advisor, Dr. Reynolds is the creator and Program Director for the highly acclaimed Chief of Staff Boot Camps Get the right prescription for your organization's issues and help them thrive, even in times of great challenge.
Krisa Tailor The Patient Revolution. How Big Data and Analytics Are Transforming the Health Care Experience Krisa Tailor The Patient Revolution. How Big Data and Analytics Are Transforming the Health Care Experience Новинка

Krisa Tailor The Patient Revolution. How Big Data and Analytics Are Transforming the Health Care Experience

2910.57 руб. или Купить в рассрочку!
In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience economy, patients will shift to being empowered consumers who are active participants in their own care. Tailor explores this shift by creating a vision for a newly designed health care system that's focused on both sickness and wellness, and is driven by data and analytics. The new system seamlessly integrates health into our daily lives, and delivers care so uniquely personalized that no two people are provided identical treatments. Connected through data, everyone across the health care ecosystem, including clinicians, insurers, and researchers, will be able to meet individuals wherever they are in their health journey to reach the ultimate goal of keeping people healthy. The patient revolution has just begun and an exciting journey awaits us. Praise for the patient revolution «A full 50% of the US population has at least one chronic disease that requires ongoing monitoring and treatment. Our current health care system is woefully inadequate in providing these individuals with the treatment and support they need. This disparity can only be addressed through empowering patients to better care for themselves and giving providers better tools to care for their patients. Both of those solutions will require the development and application of novel technologies. In Krisa Tailor's book The Patient Revolution, a blueprint is articulated for how this could be achieved, culminating in a vision for a learning health system within 10 years.» —Ricky Bloomfield, MD, Director, Mobile Technology Strategy; Assistant Professor, Duke Medicine «In The Patient Revolution, Krisa Tailor astutely points out that 80% of health is impacted by factors outside of the health care system. Amazon unfortunately knows more about our patients than we do. The prescriptive analytics she describes will allow health care providers to use big data to optimize interventions at the level of the individual patient. The use of analytics will allow providers to improve quality, shape care coordination, and contain costs. Advanced analytics will lead to personalized care and ultimately empowered patients!» —Linda Butler, MD, Vice President of Medical Affairs/Chief Medical Officer/Chief Medical Information Officer, Rex Healthcare «The Patient Revolution provides a practical roadmap on how the industry can capture value by making health and care more personalized, anticipatory, and intuitive to patient needs.» —Ash Damle, CEO, Lumiata «Excellent read. For me, health care represents a unique economy—one focused on technology, but requiring a deep understanding of humanity. Ms. Tailor begins the exploration of how we provide care via the concepts of design thinking, asking how we might redesign care with an eye toward changing the experience. She does an excellent job deconstructing this from the patient experience. I look forward to a hopeful follow-up directed at changing the provider culture.» —Alan Pitt, MD, Chief Medical Officer, Avizia «Whether you're a health care provider looking to gain an understanding of the health care landscape, a health data scientist, or a seasoned business pro, you'll come away with a deeper, nuanced understanding of today's evolving health care system with this book. Krisa Tailor ties together—in a comprehensive, unique way—the worlds of health care administration, clinical practice, design thinking, and business strategy and innovation.» —Steven Chan, MD, MBA, University of California, Davis
А. А. Максуров Coordination in legal systems of the countries of Europe. Part I А. А. Максуров Coordination in legal systems of the countries of Europe. Part I Новинка

А. А. Максуров Coordination in legal systems of the countries of Europe. Part I

For the first time applied a coordination approach to the consideration of legal phenomena, thanks to which one can explore legal phenomenon from a new angle of view. The above mentioned gives opportunity in this case to improve the effectiveness of legal action. Usually the coordination rules of law are not the subject of a separate study. Such a study performed by the author on the example of the legislation of the countries of Europe, using a wide range of legal material. The research allowed to develop recommendations for improving the effectiveness of law due to the streamlining of coordination norms. Made of demarcation rules on the coordination and norms of cooperation, collaboration and other forms of interaction. Updated legal terminology. The proposed use of the coordination rules to certain legislative acts of the countries of Europe.
А. А. Максуров Coordination in legal systems of the countries of Europe. Part II А. А. Максуров Coordination in legal systems of the countries of Europe. Part II Новинка

А. А. Максуров Coordination in legal systems of the countries of Europe. Part II

For the first time applied a coordination approach to the consideration of legal phenomena, thanks to which one can explore legal phenomenon from a new angle of view. The above mentioned gives opportunity in this case to improve the effectiveness of legal action. Usually the coordination rules of law are not the subject of a separate study. Such a study performed by the author on the example of the legislation of the countries of Europe, using a wide range of legal material. The research allowed to develop recommendations for improving the effectiveness of law due to the streamlining of coordination norms. Made of demarcation rules on the coordination and norms of cooperation, collaboration and other forms of interaction. Updated legal terminology. The proposed use of the coordination rules to certain legislative acts of the countries of Europe.
Howard Greenwald P Health Care in the United States. Organization, Management, and Policy Howard Greenwald P Health Care in the United States. Organization, Management, and Policy Новинка

Howard Greenwald P Health Care in the United States. Organization, Management, and Policy

6985.38 руб. или Купить в рассрочку!
Health Care in the United States combines an explanation of population health with a comprehensive introduction to health services delivery. The author, an expert on health care policy and management, shows how the U.S. health services system is organized, managed, financed, and evaluated. Filled with numerous examples and tables, this important resource illustrates key concepts, trends, and features of the system. It places special emphasis on recent health care reform legislation and its implications for the future. Health Care in the United States reviews the historical origins of health care, its resource requirements, costs, quality, and contributions to both individual and social well-being. By combining basic concepts in population health with coverage of health services, the book offers extraordinary breadth of information in a highly accessible, easy-to-read text. Along with an in-depth look at the origins and possible impact of recent health reform legislation, the book explains the ongoing dilemmas that face the health care system and highlights health and disease in the modern world, the fundamentals of epidemiology, and health behavior. Health Care in the United States also explains the special challenges of managing health service personnel and organizations. The author reviews key innovations in financing and delivery, explaining the outcomes of cost sharing, HMO enrollment, and rationing of services. This vital resource is written for students and professionals in health care management and policy, as well as public health, medical sociology, medical anthropology, social work, political science, and most, if not all, clinical fields.
Salzberg Claudia The Strategic Application of Information Technology in Health Care Organizations Salzberg Claudia The Strategic Application of Information Technology in Health Care Organizations Новинка

Salzberg Claudia The Strategic Application of Information Technology in Health Care Organizations

6985.38 руб. или Купить в рассрочку!
This new edition of The Strategic Application of Information Technology in Health Care Organizations offers a peerless guide for health care leaders to understand information technology (IT) strategic planning and implementation. Filled with illustrative case studies, the book explores the link between overall strategy and information technology strategy. It discusses organizational capabilities, such as change management, that have an impact on an organization's overall IT effectiveness, and a wide range of IT strategy issues. The book covers emerging trends such as personalized medicine; service-oriented architecture; the ramification of changes in care delivery models, and the IT strategies necessary to support public health. «Health information technology sometimes masquerades as an end in itself. The reality is that IT is a means to an end, an enabler of the strategic goals of health care organizations. This volume reminds us that shaping IT strategy and implementation to an organization's goals is the key to generating both economic returns and safer care for patients. You don't need an engineer to understand how to use IT to advance a health care organization's strategic agenda. You just need to read this book.»– Jeff Goldsmith, PhD, president of Health Futures, Inc. «In this time of health care reform, nothing is more front and center than health IT. This book is an exceptional blueprint for the future, with a focus on the essential measures of success for any system implementation.» – Stephanie Reel, MBA, vice provost for information technology and chief information officer, The Johns Hopkins University «In this book, the authors answer the question that every health care leader should be asking: How do we unlock the promise of health information technology and fundamentally reshape our industry? This is a must-read for every person who wants to improve American health care.» – David Brailer, MD, PhD, chairman of Health Evolution Partners
Elias Jorge Health Care Reform in Radiology Elias Jorge Health Care Reform in Radiology Новинка

Elias Jorge Health Care Reform in Radiology

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The first book-length treatment of the absolutely essential topic of U.S. health care reform for imaging specialists This latest volume in the Current Clinical Imaging series offers all professionals involved with imaging a cogent, concise discussion of major issues related to health care reform from the perspective of fellow imaging specialists. It provides radiologists with a solid footing in understanding where they are now and where they can expect to be in the evolution of health care reform over the next ten years. Presenting an excellent balance of clinical and health care policy issues, Health Care Reform in Radiology reinforces the central role of health promotion and preventive medicine in U.S. health care systems while offering an international perspective on the subject. Topical coverage includes evidence-based outcomes for health care delivery, the impact of the determination of imaging tests' effectiveness, patient safety, medicolegal reform, reimbursement issues, and universal healthcare benefits and challenges. Health Care Reform in Radiology presents a program to: Enhance patient safety and quality of care Anticipate new or revised standards for all imaging modalities Suggest the more appropriate use of imaging based on the latest clinical evidence Discuss the evolving regulations defining the training required to perform imaging procedures Encourage career-long learning (CME, maintenance of certification, etc.) Show fellow radiologists how to provide added value for patients and referring physicians Developed and written by two top experts in the field, this is an ideal book for all professionals involved with imaging as well as physician groups that depend on radiology.
Rebecca Perley Managing the Long-Term Care Facility. Practical Approaches to Providing Quality Care Rebecca Perley Managing the Long-Term Care Facility. Practical Approaches to Providing Quality Care Новинка

Rebecca Perley Managing the Long-Term Care Facility. Practical Approaches to Providing Quality Care

6840.46 руб. или Купить в рассрочку!
Practical approaches to the operation of long-term care facilities Managing the Long-Term Care Facility provides a comprehensive introduction to the growing field of long-term care. Taking a continuum-of-care approach, the text covers every aspect of long-term care. Readers will develop a robust knowledge of the issues faced by people experiencing physical and or mental changes. Topics covered include the biological and psychosocial implications of ageing, marketing long-term care, facility operations, and information technology for health care, among many others. By integrating all aspects of long-term care, the book is an invaluable resource that will aid students and professionals in preparing for career advancement and licensure exams. The book is also is designed to help students prepare for the National Nursing Home Administrator exam. Pedagogical elements help guide readers through the content, and summaries and discussion questions to drive home lessons learned. Builds expert knowledge of all aspects of long-term care management, including operations, human resources, patient advocacy, and information systems Emphasizes the latest understandings of the long-term care continuum and patient-centered care for diverse populations Delivers practical approaches to providing quality care to individuals and making a positive impact on community wellbeing Prepares readers for and National Nursing Home Administrator's licensure exam Managing the Long-Term Care Facility: Practical Approaches to Providing Quality Care provides real-world guidance for students in healthcare administration, health and human services, gerontology, nursing, business and medical programs, in both domestic and international markets. Nursing home administrators, administrators-in-training and preceptors will find this book an effective training tool in the nursing facility setting.
Ian Peate Medical-Surgical Nursing at a Glance Ian Peate Medical-Surgical Nursing at a Glance Новинка

Ian Peate Medical-Surgical Nursing at a Glance

Medical-Surgical Nursing at a Glance is the perfect companion for study and revision for nursing and healthcare students from the publishers of the market-leading at a Glance series. This easy-to-read, accessible guide brings together all the key principles of caring for patients with medical and surgical needs. Highly visual, each topic is covered in one two-page spread, making it easy to quickly read up on key information and grasp the essentials of the key aspects of caring for the adult patient. A clear and accessible foundation of the need to know aspects of medicine and surgery for nurses Takes a systems approach exploring nursing care of key medical and surgical conditions and disorders Covers assessment, nutrition, pain, infection control Supported by a companion website with over 300 interactive multiple choice questions Provides need-to-know information in a quick-reference format Written from a UK perspective, with application to clinical practice A companion website is available at www.ataglanceseries.com/nursing/medsurg featuring interactive multiple choice questions Medical-Surgical Nursing at a Glance is ideal for nursing students looking for a clear and visual summary of care of the adult patient.
Dilyse Nuttall The Textbook of Non-Medical Prescribing Dilyse Nuttall The Textbook of Non-Medical Prescribing Новинка

Dilyse Nuttall The Textbook of Non-Medical Prescribing

3875.97 руб. или Купить в рассрочку!
The Textbook of Non-Medical Prescribing addresses all the key issues relevant to non-medical prescribing, bringing together essential knowledge, key issues, and skills in a single text. This accessible, engaging and comprehensive resource explores the history of non-medical prescribing; prescribing in context; ethical, legal and professional issues in relation to prescribing practice; factors influencing prescribing; effective consultations; essential pharmacology; the role of the multi-disciplinary team; clinical skills; prescribing for specific groups; and the future of nurse prescribing. With case studies throughout, The Textbook of Non-Medical Prescribing is essential reading for all students on non-medical prescribing courses. It is also of use to qualified health professionals, be they prescribers themselves or interested in the concepts of non-medical prescribing.
М. С. Majo Income and health care utilization among the 50+ in Europe and the US М. С. Majo Income and health care utilization among the 50+ in Europe and the US Новинка

М. С. Majo Income and health care utilization among the 50+ in Europe and the US

This study addresses the question how income affects health care utilization by the population aged 50 and over in the United States and a number of European countries with varying health care systems. The probabilities that individuals receive several medical services (visits to general practitioner, specialist, dentist, inpatient, or outpatient services) are analyzed separately using probit models. In addition to controls for income and demographic characteristics, controls for health status (both subjective and objective measures of health) are used. We analyze how the relationship between income and health care utilization varies across countries and relate these cross country differences to characteristics of the health care system, i. e., per capita total and public expenditure on health care, gate-keeping for specialist care, and copayments.
Banks Catherine M. Modeling and Simulation in the Medical and Health Sciences Banks Catherine M. Modeling and Simulation in the Medical and Health Sciences Новинка

Banks Catherine M. Modeling and Simulation in the Medical and Health Sciences

This edited book is divided into three parts: Fundamentals of Medical and Health Sciences Modeling and Simulation introduces modeling and simulation in the medical and health sciences; Medical and Health Sciences Models provides the theoretical underpinnings of medical and health sciences modeling; and Modeling and Simulation Applications in Medical and Health Sciences focuses on teaching, training, and research applications. The book begins with a general discussion of modeling and simulation from the modeling and simulation discipline perspective. This discussion grounds the reader in common terminology. It also relates this terminology to concepts found in the medical and health care (MHC) area to help bridge the gap between developers and MHC practitioners. Three distinct modes of modeling and simulation are described: live, constructive, and virtual. The live approach explains the concept of using real (live) people employing real equipment for training purposes. The constructive mode is a means of engaging medical modeling and simulation. In constructive simulation, simulated people and simulated equipment are developed to augment real-world conditions for training or experimentation purposes. The virtual mode is perhaps the most fascinating as virtual operating rooms and synthetic training environments are being produced for practitioners and educators at break-neck speed. In this mode, real people are employing simulated equipment to improve physical skills and decision-making ability.
Richard Leach M. Critical Care Medicine at a Glance Richard Leach M. Critical Care Medicine at a Glance Новинка

Richard Leach M. Critical Care Medicine at a Glance

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Critical Care Medicine at a Glance is an accessible introduction and revision text for junior clinicians. Fully revised and updated to reflect changes to the content and assessment methods used by medical schools and postgraduate training programmes, this at a Glance provides a user-friendly overview of critical care medicine to encapsulate all that the student needs to know. This new edition of Critical Care Medicine at a Glance: • Is fully revised and updated to increase coverage of a rapidly expanding area of medicine • Provides a simple and straightforward, yet rapid, introduction to the care of the acutely ill • Features new 'Pearls of Wisdom', to aid learning and understanding • Includes an appendix of top nutrition tips from the Royal College of Physicians • Provides increased coverage of neurological emergencies, acute and abdominal emergencies, arrhythmias, imaging and fluid management Critical Care Medicine at a Glance is ideal for medical students, junior doctors, nurses, and other healthcare professionals expected to acquire the skills and knowledge needed to care for acutely ill patients.
Hartwig Müller Medical Gases. Production, Applications, and Safety Hartwig Müller Medical Gases. Production, Applications, and Safety Новинка

Hartwig Müller Medical Gases. Production, Applications, and Safety

Covering the entire spectrum of medical gases, this ready reference offers a comprehensive overview of production, medical gas equipment, medical gas verification, and medical gas safety standards. With a clear focus throughout on safety, the text recommends environmentally responsible manufacturing practices during each step of the process: manufacture, storage, transport, distribution, and in applications. It also discusses standards and regulations, in particular those of the European Union. An essential guide for researchers and professionals whose work includes the manufacture, handling, or use of medical gases.
Robert Bojar M. Manual of Perioperative Care in Adult Cardiac Surgery Robert Bojar M. Manual of Perioperative Care in Adult Cardiac Surgery Новинка

Robert Bojar M. Manual of Perioperative Care in Adult Cardiac Surgery

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The fifth edition of Bojar's Manual of Perioperative Care in Adult Cardiac Surgery remains the gold standard for management of adult patients undergoing cardiac surgery. The easily referenced outline format allows health practitioners of all levels to understand and apply basic concepts to patient care–perfect for cardiothoracic and general surgery residents, physician assistants, nurse practitioners, cardiologists, medical students, and critical care nurses involved in the care of both routine and complex cardiac surgery patients. This comprehensive guide features: Detailed presentation addressing all aspects of perioperative care for adult cardiac surgery patients Outline format allowing quick access to information Chronological approach to patient care starting with diagnostic tests then covering preoperative, intraoperative, and postoperative care issues Additional chapters discuss bleeding, the respiratory, cardiac, and renal subsystems as well as aspects of care specific to recovery on the postoperative floor Updated references, information on new drug indications and new evidence to support various treatment/management options. Practical and accessible, this new edition of Manual of Perioperative Care in Adult Cardiac Surgery is the essential reference guide to cardiac surgical patient care.
Bruno Vellas Pathy's Principles and Practice of Geriatric Medicine Bruno Vellas Pathy's Principles and Practice of Geriatric Medicine Новинка

Bruno Vellas Pathy's Principles and Practice of Geriatric Medicine

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This new edition of the comprehensive and renowned textbook Principles and Practice of Geriatric Medicine offers a fully revised and updated review of geriatric medicine. It covers the full spectrum of the subject, features 41 new chapters, and provides up-to-date, evidence-based, and practical information about the varied medical problems of ageing citizens. The three editors, from UK, USA and France, have ensured that updated chapters provide a global perspective of geriatric medicine, as well as reflect the changes in treatment options and medical conditions which have emerged since publication of the 4th edition in 2006. The book includes expanded sections on acute stroke, dementia, cardiovascular disease, and respiratory diseases, and features a new section on end-of-life care. In the tradition of previous editions, this all-encompassing text continues to be a must-have text for all clinicians who deal with older people, particularly geriatric medical specialists, gerontologists, researchers, and general practitioners. This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from Google Play or the MedHand Store. Praise for the 4th edition: «…an excellent reference for learners at all clinical and preclinical levels and a useful contribution to the geriatric medical literature.» —Journal of the American Medical Association, November 2006 5th edition selected for 2012 Edition of Doody's Core Titles™
Nicola Cooper ABC of Clinical Communication Nicola Cooper ABC of Clinical Communication Новинка

Nicola Cooper ABC of Clinical Communication

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Clinical communication underpins safe patient care. The effective health professional sees illness through the patient’s eyes and understands what matters most to him or her. Effectiveness means gathering hard clinical data about the physical changes affecting the patient, understanding why the patient is concerned, conveying this to other health care professionals and involving the patient at every stage of management decisions. The evidence for good clinical communication is well established, although there are challenges. While listening is the basis of sound diagnosis and clinical reasoning, its absence affects patient outcomes particularly when patients are not permitted to make their concerns known or when there are gaps in information flow or communication between the professionals caring for them. The ABC of Clinical Communication considers the evidence pertinent to individual encounters between patients and their health professionals, how to achieve efficient flow of information, the function of clinical teams and developing a teaching programme. Topics covered include: The consultation Clinical communication and personality type Shared decision making Communication in clinical teams Communication in medical records Communication in specific situations, including mental health and end of life Teaching clinical communication The chapter authors are clinicians involved in communicating with patients, research and training healthcare professionals of the future. This team reflects the multidisciplinary approach required to develop effective clinical communication.
Leonard Valentino A. Current and Future Issues in Hemophilia Care Leonard Valentino A. Current and Future Issues in Hemophilia Care Новинка

Leonard Valentino A. Current and Future Issues in Hemophilia Care

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As haemophilia is a life-long condition, continuing supervision by a group of medical personnel is required. In many countries this is provided by comprehensive care haemophilia centres where staff of all specialities concerned with treatment- haematologists, paediatricians, nurses, physiotherapists, orthopaedic surgeons – have specialized knowledge. This new book is a definitive resource on the current aspects and issues around haemophilia. Complications of haemophilia care are well covered in chapters on inhibitors, and musculoskeletal problems, as are all the latest developments in the field of haemophilia.
Armstrong Natalie The Sociology of Medical Screening. Critical Perspectives, New Directions Armstrong Natalie The Sociology of Medical Screening. Critical Perspectives, New Directions Новинка

Armstrong Natalie The Sociology of Medical Screening. Critical Perspectives, New Directions

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The Sociology of Medical Screening: Critical Perspectives, New Directions presents a series of readings that provide an up-to-date overview of the diverse sociological issues relating to population-based medical screening. Features new research data in most of the contributions Includes contributions from eminent sociologists such as David Armstrong, Stefan Timmermans, and Alison Pilnick Represents one of the only collections to specifically address the sociology of medical screening
Michael Winkelman Culture and Health. Applying Medical Anthropology Michael Winkelman Culture and Health. Applying Medical Anthropology Новинка

Michael Winkelman Culture and Health. Applying Medical Anthropology

Culture and Health offers an overview of different areas of culture and health, building on foundations of medical anthropology and health behavior theory. It shows how to address the challenges of cross-cultural medicine through interdisciplinary cultural-ecological models and personal and institutional developmental approaches to cross-cultural adaptation and competency. The book addresses the perspectives of clinically applied anthropology, trans-cultural psychiatry and the medical ecology, critical medical anthropology and symbolic paradigms as frameworks for enhanced comprehension of health and the medical encounter. Includes cultural case studies, applied vignettes, and self-assessments.
Lagoon, M.A. , Kharitonov, B.S. The Course of Faculty (Analitical) Surgery in Pictures. Kharitonov. Lagoon, M.A. , Kharitonov, B.S. The Course of Faculty (Analitical) Surgery in Pictures. Kharitonov. Новинка

Lagoon, M.A. , Kharitonov, B.S. The Course of Faculty (Analitical) Surgery in Pictures. Kharitonov.

This manual is prepared by collective of Theoretical Surgery and Oncology Department of V.I. Razumovsky Saratov State Medical University.This manual includes modern conceptions of basic surgical diseases, studied by students of medical institutes of higher education during the course of "Theoretical Surgery" and "Surgical Diseases". There are 14 topics on surgical pathology of different organs presented in the manual. Every topic contains detailed descriptions of etiopathogenesis, clinical manifestations, diagnosis and methods of surgical treatment of many surgical diseases. Logically presented material with original compelling diagrams, tables, photographies, pictures and only short straight text fragments contribute to fast and firm understanding and learning. There are test tasks in the application - 50 test tasks on every topic. The manual is written in compliance with requirements of Federal State Educational standards of the higher professional education by specialities Medical care and Pediatrics. The manual is assigned for medical students of specialities 31.05.01 "Medical work", 31.05.02 "Pediatrics". It can also be useful for interns, residents, post-graduate students and teachers of surgical departments. This edition is simultaneous interpretation of the manual published in Russian.
Gregory Whyte ABC of Sports and Exercise Medicine Gregory Whyte ABC of Sports and Exercise Medicine Новинка

Gregory Whyte ABC of Sports and Exercise Medicine

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The ABC of Sports and Exercise Medicine provides general practitioners with a comprehensive overview of the field of sports medicine. This highly illustrated and thoroughly revised and updated new edition: • Reflects new developments and current practice • Includes new chapters on medical care at sporting events, environmental factors of sports and exercise, benefits of exercise in health and disease, nutrition and ergogenic supplements, and the use of drugs in sport • Covers the benefits of exercise among special populations such as the disabled, obese, pregnant, children and the elderly Covering the latest topics and including case studies of common sports and exercise medicine conditions, the ABC of Sports and Exercise Medicine is an essential practical guide for general practitioners, family physicians, junior doctors, medical students, physiotherapists, and all health professionals dealing with the treatment and prevention of sports-related injuries.
Carlo Palmieri ABC of Cancer Care Carlo Palmieri ABC of Cancer Care Новинка

Carlo Palmieri ABC of Cancer Care

2733.01 руб. или Купить в рассрочку!
ABC of Cancer Care is a practical primary care guide to help health professionals better inform their patients, manage and recognize the common complications of cancers and their treatment, and understand the rationale and implications of decisions made in secondary and tertiary care. It provides coverage of the diagnosis, management, treatment and on-going surveillance of common cancers within the multidisciplinary context of primary care. Individual chapters assess the different treatment options, including surgery, radiotherapy and chemotherapy, and examine their possible side effects. The contribution of clinical trials and new advances in cancer treatment including biological and targeted therapies, robotic surgery and advanced radiotherapy techniques are all described. Other aspects of cancer care, from nursing support and nutrition to psychological care and survivorship, are also covered. Edited by a specialist and general practitioner team, with multidisciplinary contributors, ABC of Cancer Care is ideal for general practitioners, practice nurses, cancer care nurses, medical students, and all healthcare professionals treating and supporting cancer patients. This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Matthew Thompson Diagnostic Tests Toolkit Matthew Thompson Diagnostic Tests Toolkit Новинка

Matthew Thompson Diagnostic Tests Toolkit

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This new volume in the Toolkit series is designed for clinicians and junior researchers who need to interpret the evidence for the effectiveness of the many diagnostic tests now available. Exceptionally user-friendly, this pocket-sized textbook realizes readers are not experts in diagnostic test interpretation. The authors cover a variety of issues, from how to design diagnostic test studies to understanding the results of diagnostic tests and interpreting the findings for clinical practice and health care policy.
Jennifer Cleland Researching Medical Education Jennifer Cleland Researching Medical Education Новинка

Jennifer Cleland Researching Medical Education

5471.79 руб. или Купить в рассрочку!
Researching Medical Education is an authoritative guide to excellence in educational research in the health professions. Presented by the Association for the Study of Medical Education and the Association for Medical Education in Europe, Researching Medical Education includes contributions from a team of international clinicians and non-clinical researchers in health education, representing a range of disciplines and backgrounds. This accessible reference provides readers with the basic building blocks of research, introduces a range of theories and how to use them, illustrates a diversity of methods and their use, and gives guidance on practical researcher development. By linking theory and design and methods across the health profession education research spectrum, this book supports the improvement of quality, capacity building and knowledge generation. Researching Medical Education is the ideal resource for anyone researching health education, from undergraduate, through postgraduate training, to continuing professional development.
Mervyn Singer ABC of Intensive Care Mervyn Singer ABC of Intensive Care Новинка

Mervyn Singer ABC of Intensive Care

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This new and updated edition is a practical guide to intensive care for the non-specialist, providing the core knowledge and principles of intensive care patient management. From general principles through to critical care outreach and end of life care, it covers best practice management in the intensive care unit. It includes the key organ system support as well as monitoring, sepsis, brain-stem death, and nutrition in intensive care. There is also full coverage of organ donation. This invaluable resource is highly illustrated in colour throughout with new images, references to key evidence, and further reading and resources in each chapter. It is ideal for junior doctors, medical students and specialist nurses working in an acute hospital setting and the ICU and neonatal ICU, and for anyone involved in the management and care of intensive care patients. Endorsed by the Intensive Care Society (UK) and the Scottish Intensive Care Society. This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from Google Play or the MedHand Store.
David Shore A. Forces of Change. New Strategies for the Evolving Health Care Marketplace David Shore A. Forces of Change. New Strategies for the Evolving Health Care Marketplace Новинка

David Shore A. Forces of Change. New Strategies for the Evolving Health Care Marketplace

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American health care has made great strides in the past hundred years. Life expectancy has increased dramatically and advances in medicine and treatments have eradicated many life-threatening diseases. However, in today's health care arena there is divergence between our health needs, the structure of our health care system, and how health care is delivered and funded. In Forces of Change, David A. Shore has collected the leading thinking from experts in the field on how our health care system can benefit from important lessons from other industries and effect transformational change that truly serves all stakeholders well. Contributors include Max Caldwell of Towers Watson; Michael J. Dowling of North Shore–Long Island Jewish Medical Health System; John P. Glaser of Siemens Healthcare; Ashish K. Jha of the Harvard School of Public Health; Eric D. Kupferberg of Northeastern University; Lucian Leape of the Harvard School of Public Health; Jeff Margolis of the TriZetto Group, Inc.; and David Shoultz of Philips Electronics.
Tim Swanwick Understanding Medical Education. Evidence, Theory, and Practice Tim Swanwick Understanding Medical Education. Evidence, Theory, and Practice Новинка

Tim Swanwick Understanding Medical Education. Evidence, Theory, and Practice

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Created on behalf of the Association for the Study of Medical Education (ASME), this completely revised and updated new edition of Understanding Medical Education synthesises the latest knowledge, evidence and best practice across the continuum of medical education. Written and edited by an international team, this latest edition continues tocover a wide range of subject matter within five broad areas – Foundations, Teaching and Learning, Assessment and Selection, Research and Evaluation, Faculty and Learners – as well as featuring a wealth of new material including new chapters on the science of learning, knowledge synthesis, and learner support and well-being. The third edition of Understanding Medical Education: Provides a comprehensive and authoritative resource summarising the theoretical and academic bases to modern medical education practice Meets the needs of all newcomers to medical education whether undergraduate or postgraduate, including those studying at certificate, diploma or masters level Offers a global perspective on medical education from leading experts from across the world Providing practical guidance and exploring medical education in all its diversity, Understanding Medical Education continues to be an essential resource for both established educators and all those new to the field.
Timothy Parker Pre-hospital Emergency Medicine at a Glance Timothy Parker Pre-hospital Emergency Medicine at a Glance Новинка

Timothy Parker Pre-hospital Emergency Medicine at a Glance

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Pre-hospital Emergency Medicine at a Glance offers healthcare students and trainees the essential theoretical knowledge and practical skills relevant to the provision of immediate care outside of the hospital. This concise text provides information on the principles of managing acutely unwell patients with life-threatening injuries at the scene of their accident, all in highly-illustrated double-page spreads to help explain key messages. This brand new title: Looks at the ways in which pre-hospital care is organised and delivered in the United Kingdom Explores some of the most common incidents that pre-hospital care teams attend to, including major trauma as well as cardiac arrests Includes an illustrated introduction to some of the many practical procedures pre-hospital care teams must be able to perform including resuscitative thoracotomy and rapid sequence induction of anaesthesia Takes into account the multi-disciplinary nature of the specialty Features a section on careers within pre-hospital care for doctors and paramedics Pre-hospital Emergency Medicine at a Glance is the perfect companion for medical students and junior doctors interested in learning more about pre-hospital care, as well as for paramedic students and paramedics who practise in the pre-hospital environment every day.
Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Новинка

Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment

2069.74 руб. или Купить в рассрочку!
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Michael Dunn Medical Ethics, Law and Communication at a Glance Michael Dunn Medical Ethics, Law and Communication at a Glance Новинка

Michael Dunn Medical Ethics, Law and Communication at a Glance

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Medical Ethics, Law and Communication at a Glance presents a succinct overview of these key areas of the medical curriculum. This new title aims to provide a concise summary of the three core, interlinked topics essential to resolving ethical dilemmas in medicine and avoiding medico-legal action. Divided into two sections; the first examines the ethical and legal principles underpinning each medical topic; while the second focuses on communication skills and the importance of good communication. Medical Ethics, Law and Communication at a Glance offers an accessible introduction to the fundamentals of good medical practice, and will provide indispensable support for undergraduate medical students and nurses, as well as newly qualified healthcare professionals.
Douglas Owens K. Medical Decision Making Douglas Owens K. Medical Decision Making Новинка

Douglas Owens K. Medical Decision Making

4860.29 руб. или Купить в рассрочку!
Medical Decision Making provides clinicians with a powerful framework for helping patients make decisions that increase the likelihood that they will have the outcomes that are most consistent with their preferences. This new edition provides a thorough understanding of the key decision making infrastructure of clinical practice and explains the principles of medical decision making both for individual patients and the wider health care arena. It shows how to make the best clinical decisions based on the available evidence and how to use clinical guidelines and decision support systems in electronic medical records to shape practice guidelines and policies. Medical Decision Making is a valuable resource for all experienced and learning clinicians who wish to fully understand and apply decision modelling, enhance their practice and improve patient outcomes. “There is little doubt that in the future many clinical analyses will be based on the methods described in Medical Decision Making, and the book provides a basis for a critical appraisal of such policies.” – Jerome P. Kassirer M.D., Distinguished Professor, Tufts University School of Medicine, US and Visiting Professor, Stanford Medical School, US
McQueen Anne Perspectives on Cancer Care McQueen Anne Perspectives on Cancer Care Новинка

McQueen Anne Perspectives on Cancer Care

4190.58 руб. или Купить в рассрочку!
Perspectives on Cancer Care is a unique collection of insights from contributors, based on their specific expertise and experience. It provides a range of perspectives on cancer care to inspire readers and encourage high-quality care through an enhanced understanding of patients' needs and carers' skills. The book presents a series of chapters highlighting different circumstances and approaches to the complex reality of cancer care. In each chapter the author presents their own picture of their experience of the individual's needs and the care required to address these needs, illustrating the particular sensitivity, trust, empathy and support required in the care of patients with cancer and their families. The holistic approach to total care is a prominent feature in cancer care and this is illustrated throughout the various chapters. This collection of perspectives on cancer care: highlights particular issues in the field encourages best practice draws on the expertise of specialist practitioners in the field of cancer care features a holistic approach to cancer care, illustrated through scenarios
Chris Hatton Psychological Therapies for Adults with Intellectual Disabilities Chris Hatton Psychological Therapies for Adults with Intellectual Disabilities Новинка

Chris Hatton Psychological Therapies for Adults with Intellectual Disabilities

9268.44 руб. или Купить в рассрочку!
Psychological Therapies for Adults with Intellectual Disabilities brings together contributions from leading proponents of psychological therapies for people with intellectual disabilities, which offer key information on the nature and prevalence of psychological and mental health problems, the delivery of treatment approaches, and the effectiveness of treatment. Offers a detailed guide to available therapies for adults with intellectual disabilities Includes case illustrations to demonstrate therapies in action Provides up-to-date coverage of current research in the field Puts forward a consideration of the wider contexts for psychological therapy including the relationship with social deprivation, general health, and the cost effectiveness of treatment Places individual interventions in the context of the person’s immediate social network including families and carers Includes contributions from leading proponents from around the world
Grasso Michael Urinary Stones. Medical and Surgical Management Grasso Michael Urinary Stones. Medical and Surgical Management Новинка

Grasso Michael Urinary Stones. Medical and Surgical Management

Acute urinary stones cause one of the most painful sensations the human body can experience, more painful than childbirth, broken bones, gunshot wounds or burns. Master your patient management with this comprehensive guide to a debilitating medical condition. Urinary Stones: Medical and Surgical Management provides urologists, nephrologists and surgeons with a practical, accessible guide to the diagnosis, treatment and prevention of urinary stone disease. Divided into 2 parts – covering both medical and surgical management – leading experts discuss the key issues and examine how to deliver best practice in the clinical care of your patients. Topics covered include: Evaluation and management of stones in children Renal colic and medical expulsive therapy Imaging in stone disease: sonography, contrast based fluoroscopy, computed tomography and magnetic resonance urography Multimodality therapy: mixing and matching techniques to improve outcome Complications of stone disease Interpretation of 24 hour urine chemistry Prevention of recurrent calcium, uric acid, struvite and cystine stones The different surgical techniques, including: ureteroscopy, shockwave lithotripsy, ureteroscopic lithotripsy and percutaneous nephrostolithotomy Packed with high-quality figures, key points, and management algorithms, easy to follow, clear clinical guidance is supported by the very latest in management guidelines from the AUA and EAU. Brought to you by the best, this is the perfect consultation tool when on the wards or in the office.
Rachael Morris-Jones ABC of Dermatology Rachael Morris-Jones ABC of Dermatology Новинка

Rachael Morris-Jones ABC of Dermatology

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With over 450 full colour images, ABC of Dermatology is a practical guide to identification, recognition, treatment and management of common dermatological conditions encountered within primary care, walk-in centres, and the emergency room and within patients admitted to hospital with medical/surgical conditions. Fully updated with new developments and treatments, this sixth edition provides expanded coverage of psoriasis, eczema, inflammatory dermatoses and drug photosensitivity. It also includes improved coverage of the management of onychomycosis, scabies and lice, and hair and scalp, and new content on biological treatments, lymphoedema, community acquired MRSA, pityriasis rosea, immune reconstitution syndrome and antifungal drugs. ABC of Dermatology is the ideal learning partner and resource for GPs, family physicians, junior doctors, medical students and primary care health professionals.
Al Lewis Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care Al Lewis Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care Новинка

Al Lewis Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care

2910.57 руб. или Купить в рассрочку!
Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This book proposes multiple, practical steps that you can take to control costs and increase the effectiveness of the health benefit. The book is all about rolling back health care costs to save companies and employees money. Working hand-in-hand with their employees, businesses need to ensure that, whenever feasible, employees with the most expensive diagnoses get optimal treatment at hospitals not practicing “volume-driven” medicine for higher profits. Less than 10% of employees incur 80% of costs. About 20% of patients have been completely misdiagnosed, while many others are simply the victims of surgeons who are either practicing bad medicine or overtreating for profit. For example, some companies, such as Walmart and Lowe’s, are turning to the “Centers of Excellence” approach author Tom Emerick helped to pioneer while running benefits for Walmart. By determining which hospitals are adopting the highest standards of care, benefits managers can reduce the number of unnecessary high-cost surgeries and improve employees’ overall health. The solution-based approach offered by the book is unique, because it can be implemented by businesses today.
Allan Truant L. Manual of Commercial Methods in Clinical Microbiology Allan Truant L. Manual of Commercial Methods in Clinical Microbiology Новинка

Allan Truant L. Manual of Commercial Methods in Clinical Microbiology

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The Manual of Commercial Methods in Clinical Microbiology 2nd Edition, International Edition reviews in detail the current state of the art in each of the disciplines of clinical microbiology, and reviews the sensitivities, specificities and predictive values, and subsequently the effectiveness, of commercially available methods – both manual and automated. This text allows the user to easily summarize the available methods in any particular field, or for a specific pathogen – for example, what to use for an Influenza test, a Legionella test, or what instrument to use for identification or for an antibiotic susceptibility test. The Manual of Commercial Methods in Clinical Microbiology, 2nd Edition, International Edition presents a wealth of relevant information to clinical pathologists, directors and supervisors of clinical microbiology, infectious disease physicians, point-of-care laboratories, professionals using industrial applications of diagnostic microbiology and other healthcare providers. The content will allow professionals to analyze all commercially available methods to determine which works best in their particular laboratory, hospital, clinic, or setting. Updated to appeal to an international audience, The Manual of Commercial Methods in Clinical Microbiology, 2nd Edition, International Edition is an invaluable reference to those in the health science and medical fields.
Eoin O'Brien T. ABC of Hypertension Eoin O'Brien T. ABC of Hypertension Новинка

Eoin O'Brien T. ABC of Hypertension

3416.62 руб. или Купить в рассрочку!
High blood pressure is a common chronic medical problem encountered in primary care, yet it is commonly under diagnosed. ABC of Hypertension is a long established, practical guide to the investigation, treatment and management of hypertensive patients. This sixth edition: Provides practical guidance on measurement of blood pressure and the investigation and management of hypertensive patients Explains new developments in measurement and automated measurement of blood pressure and Updates coverage on treatment of the elderly and explains of the implications of recent trials Incorporates current British Hypertension Society and NICE guidelines
Elisabetta Ceretti Biomedical Devices. Design, Prototyping, and Manufacturing Elisabetta Ceretti Biomedical Devices. Design, Prototyping, and Manufacturing Новинка

Elisabetta Ceretti Biomedical Devices. Design, Prototyping, and Manufacturing

8360.56 руб. или Купить в рассрочку!
Biomedical Devices: Design, Prototyping, and Manufacturing features fundamental discussions of all facets of materials processing and manufacturing processes across a wide range of medical devices and artificial tissues. Represents the first compilation of information on the design, prototyping, and manufacture of medical devices into one volume Offers in-depth coverage of medical devices, beginning with an introductory overview through to the design, manufacture, and applications Features examples of a variety of medical applications of devices, including biopsy micro forceps, micro-needle arrays, wrist implants, spinal spacers, and fixtures Provides students, doctors, scientists, and technicians interested in the development and applications of medical devices the ideal reference source
Gillian Leng Achieving High Quality Care. Practical Experience from NICE Gillian Leng Achieving High Quality Care. Practical Experience from NICE Новинка

Gillian Leng Achieving High Quality Care. Practical Experience from NICE

2960.16 руб. или Купить в рассрочку!
Drawing on the experience of the National Institute for Health and Care Excellence (NICE), Achieving High Quality Care is a practical guide on how to recognise and implement high quality evidence and guidance. This new title provides an overview of the evidence behind successful initiatives designed to change practice and improve the quality of health care. It provides an overall picture of change management, from understanding the barriers to change to how these barriers can best be overcome. It presents a concise summary of the evidence for change, plus examples of specific initiatives drawn from experience of putting NICE guidance into practice. The book includes a wide range of examples of positive change – plus key practical points highlighted throughout the text – to help readers achieve improvements in patient care. Finally, it shows how to measure change, assess improvement to agreed standards and to manage the ongoing process of change towards improving health care. Achieving High Quality Care is a helpful guide for busy health care professionals wanting to improve services and patient care. It is relevant to everyone involved in the organisation and provision of quality health care, including clinicians and health care managers, who are trying to lead change and improve care through implementing evidence-based guidance.
Meeking Darryl How to Succeed at the Medical Interview Meeking Darryl How to Succeed at the Medical Interview Новинка

Meeking Darryl How to Succeed at the Medical Interview

3411.19 руб. или Купить в рассрочку!
How to Succeed at the Medical Interview provides candidates with a competitive edge. It reduces the likelihood of unexpected questions or situations and helps improve confidence before and during the medical interview. This new second edition includes updated content on changes to the structure of healthcare and how this affects both the application and interview process. It details the types of questions that will be asked at medical interviews and also provides improved guidance for overseas doctors and healthcare professionals and for those seeking to practice abroad. How to Succeed at the Medical Interview is the ideal guide for Foundation Programme trainees, Specialist Registrars and General Practitioner trainees. It is also valuable for healthcare professionals facing competitive medical interviews at any stage of their career.
Tina Evans Marie Introduction to Health Care Services: Foundations and Challenges Tina Evans Marie Introduction to Health Care Services: Foundations and Challenges Новинка

Tina Evans Marie Introduction to Health Care Services: Foundations and Challenges

6840.46 руб. или Купить в рассрочку!
A comprehensive guide to the structure, synergy, and challenges in U.S. health care delivery Introduction to Health Care Services: Foundations and Challenges offers new insights into the most important sectors of the United States' health care industry and the many challenges the future holds. Designed to provide a comprehensive and up-to-date understanding of the system, this textbook covers the many facets of health care delivery and details the interaction of health, environments, organizations, populations, and the health professions. Written by authors with decades of experience teaching and working in health care administration and management, the book examines the current state and changing face of health care delivery in the United States. Each chapter includes learning objectives and discussion questions that help guide and engage deeper consideration of the issues at hand, providing a comprehensive approach for students. Cases studies demonstrating innovations in the delivery of health care services are also presented. Health care administration requires a thorough understanding of the multiple systems that define and shape the delivery of health care in the United States. At the same time, it is important for students to gain an appreciation of the dilemma confronting policy makers, providers, and patients in the struggle to balance cost, quality, and access. Introduction to Health Care Services: Foundations and Challenges is an in-depth examination of the major health care issues and policy changes that have had an impact on the U.S. health care delivery system. Includes information on U.S. health care delivery, from care to cost, and the forces of change Focuses on major industry players, including providers, insurers, and facilities Highlights challenges facing health care delivery in the future, including physician shortages, quality care, and the chronic disease epidemic The U.S. health care system is undergoing major reform, and the effects will ripple across every sector of the industry. Introduction to Health Care Services: Foundations and Challenges gives students a complete introduction to understanding the issues and ramifications.
Treatment of mental disorders. A review of effectiveness Treatment of mental disorders. A review of effectiveness Новинка

Treatment of mental disorders. A review of effectiveness

"Лечение психических расстройств. Обзор эффективности" на английском языкеИздательство: The World Health Organization
Advanced Life Support Group (ALSG) Acute Medical Emergencies. The Practical Approach Advanced Life Support Group (ALSG) Acute Medical Emergencies. The Practical Approach Новинка

Advanced Life Support Group (ALSG) Acute Medical Emergencies. The Practical Approach

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Acute Medical Emergencies is based on the popular Advanced Life Support Group course MedicALS (Medical Advanced Life Support) and is an invaluable resource for all doctors dealing with medical emergencies. This comprehensive guide deals with the medical aspects of diagnosis and treatment of acute emergencies. Its structured approach teaches the novice how to assess and recognise a patient in an acute condition, and how to interpret vital symptoms such as breathlessness and chest or abdominal pain. There are separate sections on interpretation of investigations, and procedures for managing the emergency. It covers procedures for acute emergencies occurring anywhere – on hospital wards or beyond. The clarity of the text, including simple line illustrations, ensure its tried and tested procedures provide clear, concise advice on recognition and management of medical emergencies.
Robert Hughes Palliative Care. Transforming the Care of Serious Illness Robert Hughes Palliative Care. Transforming the Care of Serious Illness Новинка

Robert Hughes Palliative Care. Transforming the Care of Serious Illness

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Palliative Care is the first book to provide a comprehensive understanding of the new field that is transforming the way Americans deal with serious illness. Diane E. Meier, M.D., one of the field's leaders and a recipient of a MacArthur Foundation «genius award» in 2009, opens the volume with a sweeping overview of the field. In her essay, Dr. Meier examines the roots of palliative care, explores the key legal and ethical issues, discusses the development of palliative care, and presents ideas on policies that can improve access to palliative care. Dr. Meier's essay is followed by reprints of twenty-five of the most important articles in the field. They range from classic pieces by some of the field's pioneers, such as Eric Cassel, Balfour Mount, and Elizabeth Kübler-Ross, to influential newer articles on topics such as caregiving and cost savings of palliative care. The reprints cover a wide range of topics including: Why the care of the seriously ill is so important Efforts to cope with advanced illness Legal and ethical issues Pain management Cross-cultural issues Philosophical perspective The demand for palliative care has been nothing short of stunning—largely because of palliative care's positive impact on both the quality and the cost of care provided to seriously ill individuals. By providing a wide-ranging perspective on this growing field, this book will serve as a guide for developing meaningful approaches that will lead to better health care for all Americans.
John Rees ABC of Asthma John Rees ABC of Asthma Новинка

John Rees ABC of Asthma

3492.34 руб. или Купить в рассрочку!
Asthma is a common condition with increasing prevalence. This new edition of the highly regarded ABC of Asthma has been thoroughly revised with reference to the latest British Thoracic Society guidelines on the management of asthma in children and adults. It covers the advances in practice and methods, with a new emphasis on delivery systems, self-dose assessment and delivery of care with different pharmacological approaches. The ABC of Asthma is a concise, up-to-date overview of all aspects of asthma and includes two new chapters focussing on GP practice issues including clinical management and organisation of asthma care. It is ideal for GPs, junior doctors and medical students, nurses, and anyone dealing with the treatment of asthma in children and adults.

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In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience economy, patients will shift to being empowered consumers who are active participants in their own care. Tailor explores this shift by creating a vision for a newly designed health care system that's focused on both sickness and wellness, and is driven by data and analytics. The new system seamlessly integrates health into our daily lives, and delivers care so uniquely personalized that no two people are provided identical treatments. Connected through data, everyone across the health care ecosystem, including clinicians, insurers, and researchers, will be able to meet individuals wherever they are in their health journey to reach the ultimate goal of keeping people healthy. The patient revolution has just begun and an exciting journey awaits us. Praise for the patient revolution «A full 50% of the US population has at least one chronic disease that requires ongoing monitoring and treatment. Our current health care system is woefully inadequate in providing these individuals with the treatment and support they need. This disparity can only be addressed through empowering patients to better care for themselves and giving providers better tools to care for their patients. Both of those solutions will require the development and application of novel technologies. In Krisa Tailor's book The Patient Revolution, a blueprint is articulated for how this could be achieved, culminating in a vision for a learning health system within 10 years.» —Ricky Bloomfield, MD, Director, Mobile Technology Strategy; Assistant Professor, Duke Medicine «In The Patient Revolution, Krisa Tailor astutely points out that 80% of health is impacted by factors outside of the health care system. Amazon unfortunately knows more about our patients than we do. The prescriptive analytics she describes will allow health care providers to use big data to optimize interventions at the level of the individual patient. The use of analytics will allow providers to improve quality, shape care coordination, and contain costs. Advanced analytics will lead to personalized care and ultimately empowered patients!» —Linda Butler, MD, Vice President of Medical Affairs/Chief Medical Officer/Chief Medical Information Officer, Rex Healthcare «The Patient Revolution provides a practical roadmap on how the industry can capture value by making health and care more personalized, anticipatory, and intuitive to patient needs.» —Ash Damle, CEO, Lumiata «Excellent read. For me, health care represents a unique economy—one focused on technology, but requiring a deep understanding of humanity. Ms. Tailor begins the exploration of how we provide care via the concepts of design thinking, asking how we might redesign care with an eye toward changing the experience. She does an excellent job deconstructing this from the patient experience. I look forward to a hopeful follow-up directed at changing the provider culture.» —Alan Pitt, MD, Chief Medical Officer, Avizia «Whether you're a health care provider looking to gain an understanding of the health care landscape, a health data scientist, or a seasoned business pro, you'll come away with a deeper, nuanced understanding of today's evolving health care system with this book. Krisa Tailor ties together—in a comprehensive, unique way—the worlds of health care administration, clinical practice, design thinking, and business strategy and innovation.» —Steven Chan, MD, MBA, University of California, Davis
Продажа the effectiveness of medical care лучших цены всего мира
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