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Marc Vollenweider Mind+Machine. A Decision Model for Optimizing and Implementing Analytics Marc Vollenweider Mind+Machine. A Decision Model for Optimizing and Implementing Analytics
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Marc Vollenweider Mind+Machine. A Decision Model for Optimizing and Implementing Analytics


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1815.13 руб.

Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only possible if the decision maker has the necessary insights in a suitable format. Mind+Machine is the guide to getting the right insights in the right format at the right time to the right person. Designed to show decision makers how to get the most out of every level of data analytics, this book explores the extraordinary potential to be found in a model where human ingenuity and skill are supported with cutting-edge tools, including automations. The marriage of the perceptive power of the human brain with the benefits of automation is essential because mind or machine alone cannot handle the complexities of modern analytics. Only when the two come together with structure and purpose to solve a problem are goals achieved. With various stakeholders in data analytics having their own take on what is important, it can be challenging for a business leader to create such a structure. This book provides a blueprint for decision makers, helping them ask the right questions, understand the answers, and ensure an approach to analytics that properly supports organizational growth. Discover how to: Harness the power of insightful minds and the speed of analytics technology Understand the demands and claims of various analytics stakeholders Focus on the right data and automate the right processes · Navigate decisions with confidence in a fast-paced world The Mind+Machine model streamlines analytics workflows and refines the never-ending flood of incoming data into useful insights. Thus, Mind+Machine equips you to take on the big decisions and win.

Patrick Millot Designing Human-machine Cooperation Systems Patrick Millot Designing Human-machine Cooperation Systems
:

Patrick Millot Designing Human-machine Cooperation Systems


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14322.48 руб.

This book, on the ergonomics of human−machine systems, is aimed at engineers specializing in informatics, automation, production or robotics, who are faced with a significant dilemma during the conception of human−machine systems. On the one hand, the human operator guarantees the reliability of the system and has been known to salvage numerous critical situations through an ability to reason in unplanned, imprecise and uncertain situations; on the other hand, the human operator can be unpredictable and create disturbances in the automated system. The first part of the book is dedicated to the methods of human-centered design, from three different points of view, the various chapters focusing on models developed by human engineers and functional models to explain human behavior in their environment, models of cognitive psychology and models in the domain of automobile driving. Part 2 develops the methods of evaluation of the human−machine systems, looking at the evaluation of the activity of the human operator at work and human error analysis methods. Finally, Part 3 is dedicated to human−machine cooperation, where the authors show that a cooperative agent comprises a know-how and a so-called know-how-to-cooperate and show the way to design and evaluate that cooperation in real industrial contexts.

Isaac Watts Logic or, the right use of reason in the inquiry after truth Isaac Watts Logic or, the right use of reason in the inquiry after truth
:

Isaac Watts Logic or, the right use of reason in the inquiry after truth


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0 руб.

Полный вариант заголовка: «Logic or, the right use of reason in the inquiry after truth : With a variety of rules to guard against error in the affairs of religion and human life, as well as in the sciences / By Isaac Watts».

Dale Jacquette Cannabis - Philosophy for Everyone. What Were We Just Talking About? Dale Jacquette Cannabis - Philosophy for Everyone. What Were We Just Talking About?
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Dale Jacquette Cannabis - Philosophy for Everyone. What Were We Just Talking About?


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1422.93 руб.

The debate on the status and legality of cannabis continues to gain momentum. Here, personal anecdotes combined with academic and scientific reports combine to sharpen some of the fascinating philosophical issues associated with cannabis use. A frank, professionally informed and playful discussion of cannabis usage in relation to philosophical inquiry Considers the meaning of a ‘high’, the morality of smoking marijuana for pleasure, the slippery slope to more dangerous drugs, and the human drive to alter our consciousness Not only incorporates contributions from philosophers, psychologists, sociologists or legal, pharmacological, and medical experts, but also non-academics associated with the cultivation, distribution, and sale of cannabis Brings together an international team of writers from the United States, Canada, UK, Finland, Switzerland, South Africa, and New Zealand

Libby Sartain The Chief HR Officer. Defining the New Role of Human Resource Leaders Libby Sartain The Chief HR Officer. Defining the New Role of Human Resource Leaders
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Libby Sartain The Chief HR Officer. Defining the New Role of Human Resource Leaders


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4499.3 руб.

Praise for the chief HR Officer «The strategic portfolio of issues addressed and the sage wisdom and perspectives shared make this book a powerful transformation tool.» —Jodee Kozlak, executive vice president, Human Resources, Target Corporation «An up-to-the-minute guide as to what is happening to the field of human resources through the eyes of those in charge of it.» —Peter Cappelli, George W. Taylor Professor of Management and director, Center for Human Resources, Wharton School «This is a definitive guide for human resources leaders who are at the frontlines of competitiveness for their organizations.» —David A. Rodriguez, executive vice president and chief human resources officer, Marriott International «This book is a must-read for all HR professionals to understand the evolution of how far we've come as a function and how much more we have to contribute to the success of the enterprise.» —William J. Conaty, former senior vice president, Human Resources, General Electric Corporation «This book is a treasure-trove of insights that will elevate the practice of human resource management to a whole new level in the twenty-first century.» —Lee D. Dyer, professor and chair, Department of Human Resource Studies, Cornell University «As a CEO who understands how important managing human capital is to delivering business results, The Chief HR Officer is an invaluable resource.» —Russ Fradin, CEO, Hewitt Associations «This is a must-read for state-of-the-art in human resource management.» —Scott A. Snell, E. Thayer Bigelow Professor of Business Administration, Darden Graduate School of Business, University of Virginia «This accessible, practical guide for HR professionals clearly describes the critical values, behaviors and skills needed to fulfill the multiple roles of an HR leader- trusted business partner, talent architect and expert functional leader.»—Sally Bott, group human resource director, BP

Zygmunt Bauman Of God and Man Zygmunt Bauman Of God and Man
:

Zygmunt Bauman Of God and Man


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4870.68 руб.

In this engaging dialogue, Zygmunt Bauman, sociologist and philosopher, and Stanislaw Obirek, theologian and cultural historian, explore the place of spirituality and religion in the world today and in the everyday lives of individuals. Their conversation ranges from the plight of monotheistic religions cast onto a polytheistic world stage to the nature of religious experience and its impact on human worldviews and life strategies; from Messianic and Promethean ideas of redemption and salvation to the possibility and prospects of inter-religious dialogue and the factors standing in its way. While starting from different places, Bauman and Obirek are driven by the same concern to reconcile the multiplicity of religions with the oneness of humanity, and to do so in a way that avoids the trap of adhering to a single truth, bearing witness instead to the multiplicity of human truths and the diversity of cultures and faiths. For everything creative in human existence has its roots in human diversity; it is not human diversity that turns brother against brother but the refusal of it. The fundamental condition of peace, solidarity and benevolent cooperation among human beings is a willingness to accept that there is a multiplicity of ways of being human, and a willingness to accept the model of coexistence that this multiplicity requires.

John Norris Reflections upon the conduct of human life John Norris Reflections upon the conduct of human life
:

John Norris Reflections upon the conduct of human life


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0 руб.

Полный вариант заголовка: «Reflections upon the conduct of human life : with reference to the study of learning and knowledge : in a letter to the Excellent Lady, the Lady Masbam / by John Norris ; to which is annexed, a Visitation sermon, by the same author».

Brian Henderson The Human Microbiota and Chronic Disease. Dysbiosis as a Cause of Human Pathology Brian Henderson The Human Microbiota and Chronic Disease. Dysbiosis as a Cause of Human Pathology
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Brian Henderson The Human Microbiota and Chronic Disease. Dysbiosis as a Cause of Human Pathology


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11244.69 руб.

Microbiota-associated pathology can be a direct result of changes in general bacterial composition, such as might be found in periodontitis and bacterial vaginosis, and/or as the result of colonization and/or overgrowth of so called keystone species. The disruption in the composition of the normal human microbiota, or dysbiosis, plays an integral role in human health and human disease. The Human Microbiota and Human Chronic Disease: Dysbioses as a Cause of Human Pathology discusses the role of the microbiota in maintaining human health. The text introduces the reader to the biology of microbial dysbiosis and its potential role in both bacterial disease and in idiopathic chronic disease states. Divided into five sections, the text delineates the concept of the human bacterial microbiota with particular attention being paid to the microbiotae of the gut, oral cavity and skin. A key methodology for exploring the microbiota, metagenomics, is also described. The book then shows the reader the cellular, molecular and genetic complexities of the bacterial microbiota, its myriad connections with the host and how these can maintain tissue homeostasis. Chapters then consider the role of dysbioses in human disease states, dealing with two of the commonest bacterial diseases of humanity – periodontitis and bacterial vaginosis. The composition of some, if not all microbiotas can be controlled by the diet and this is also dealt with in this section. The discussion moves on to the major ‘idiopathic’ diseases afflicting humans, and the potential role that dysbiosis could play in their induction and chronicity. The book then concludes with the therapeutic potential of manipulating the microbiota, introducing the concepts of probiotics, prebiotics and the administration of healthy human faeces (faecal microbiota transplantation), and then hypothesizes as to the future of medical treatment viewed from a microbiota-centric position. Provides an introduction to dysbiosis, or a disruption in the composition of the normal human microbiota Explains how microbiota-associated pathology and other chronic diseases can result from changes in general bacterial composition Explores the relationship humans have with their microbiota, and its significance in human health and disease Covers host genetic variants and their role in the composition of human microbial biofilms, integral to the relationship between human health and human disease Authored and edited by leaders in the field, The Human Microbiota and Human Chronic Disease will be an invaluable resource for clinicians, pathologists, immunologists, cell and molecular biologists, biochemists, and system biologists studying cellular and molecular bases of human diseases.

Advanced Life Support Group (ALSG) Human Factors in the Health Care Setting. A Pocket Guide for Clinical Instructors Advanced Life Support Group (ALSG) Human Factors in the Health Care Setting. A Pocket Guide for Clinical Instructors
:

Advanced Life Support Group (ALSG) Human Factors in the Health Care Setting. A Pocket Guide for Clinical Instructors


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2641.01 руб.

Human factors relates to the interaction of humans and technical systems. Human factors engineering analyzes tasks, considering the components in relation to a number of factors focusing particularly on human interactions and the interface between people working within systems. This book will help instructors teach the topic of human factors.

Edward D. Zanders Human Drug Targets. A Compendium for Pharmaceutical Discovery Edward D. Zanders Human Drug Targets. A Compendium for Pharmaceutical Discovery
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Edward D. Zanders Human Drug Targets. A Compendium for Pharmaceutical Discovery


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11248.25 руб.

The identification of drug targets in a given disease has been central to pharmaceutical research from the latter half of the 20th century right up to the modern genomics era. Human Drug Targets provides an essential guide to one of the most important aspects of drug discovery – the identification of suitable protein and RNA targets prior to the creation of drug development candidates. The first part of the book consists of introductory chapters that provide the background to drug target discovery and highlight the way in which these targets have been organised into online databases. It also includes a user’s guide to the list of entries that forms the bulk of the book. Since this is not designed to be a compendium of drugs, the emphasis will be on the known (or speculated) biological role of the targets and not on the issues associated with pharmaceutical development. The objective is to provide just enough information to be informative and prompt further searches, while keeping the amount of text for each of the many entries to a minimum. Human Drug Targets will prove invaluable to those drug discovery professionals, in both industry and academia, who need to make some sense of the bewildering array of online information sources on current and potential human drug targets. As well as creating order out of a complex target landscape, the book will act as an ideas generator for potentially novel targets that might form the basis of future discovery projects.

Jac Fitz-enz Predictive Analytics for Human Resources Jac Fitz-enz Predictive Analytics for Human Resources
:

Jac Fitz-enz Predictive Analytics for Human Resources


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3238.05 руб.

Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: «Where do I start?» and «What tools are available?» Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.

More Max The Transhumanist Reader. Classical and Contemporary Essays on the Science, Technology, and Philosophy of the Human Future More Max The Transhumanist Reader. Classical and Contemporary Essays on the Science, Technology, and Philosophy of the Human Future
:

More Max The Transhumanist Reader. Classical and Contemporary Essays on the Science, Technology, and Philosophy of the Human Future


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8630.92 руб.

The first authoritative and comprehensive survey of the origins and current state of transhumanist thinking The rapid pace of emerging technologies is playing an increasingly important role in overcoming fundamental human limitations. Featuring core writings by seminal thinkers in the speculative possibilities of the posthuman condition, essays address key philosophical arguments for and against human enhancement, explore the inevitability of life extension, and consider possible solutions to the growing issues of social and ethical implications and concerns. Edited by the internationally acclaimed founders of the philosophy and social movement of transhumanism, The Transhumanist Reader is an indispensable guide to our current state of knowledge of the quest to expand the frontiers of human nature.

Anne Grauer L. A Companion to Paleopathology Anne Grauer L. A Companion to Paleopathology
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Anne Grauer L. A Companion to Paleopathology


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17265.73 руб.

A Companion to Paleopathology offers a comprehensive overview of this rapidly growing sub- field of physical anthropology. Presents a broad overview of the field of paleopathology, integrating theoretical and methodological approaches to understand biological and disease processes throughout human history Demonstrates how paleopathology sheds light on the past through the analysis of human and non-human skeletal materials, mummified remains and preserved tissue Integrates scientific advances in multiple fields that contribute to the understanding of ancient and historic diseases, such as epidemiology, histology, radiology, parasitology, dentistry, and molecular biology, as well as archaeological, archival and historical research. Highlights cultural processes that have an impact on the evolution of illness, death and dying in human populations, including subsistence strategies, human environmental adaptations, the effects of malnutrition, differential access to resources, and interpersonal and intercultural violence

Fred Smith H. The Origins of Modern Humans. Biology Reconsidered Fred Smith H. The Origins of Modern Humans. Biology Reconsidered
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Fred Smith H. The Origins of Modern Humans. Biology Reconsidered


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10344.69 руб.

This update to the award-winning The Origins of Modern Humans: A World Survey of the Fossil Evidence covers the most accepted common theories concerning the emergence of modern Homo sapiens—adding fresh insight from top young scholars on the key new discoveries of the past 25 years. The Origins of Modern Humans: Biology Reconsidered allows field leaders to discuss and assess the assemblage of hominid fossil material in each region of the world during the Pleistocene epoch. It features new fossil and molecular evidence, such as the evolutionary inferences drawn from assessments of modern humans and large segments of the Neandertal genome. It also addresses the impact of digital imagery and the more sophisticated morphometrics that have entered the analytical fray since 1984. Beginning with a thoughtful introduction by the authors on modern human origins, the book offers such insightful chapter contributions as: Africa: The Cradle of Modern People Crossroads of the Old World: Late Hominin Evolution in Western Asia A River Runs through It: Modern Human Origins in East Asia Perspectives on the Origins of Modern Australians Modern Human Origins in Central Europe The Makers of the Early Upper Paleolithic in Western Eurasia Neandertal Craniofacial Growth and Development and Its Relevance for Modern Human Origins Energetics and the Origin of Modern Humans Understanding Human Cranial Variation in Light of Modern Human Origins The Relevance of Archaic Genomes to Modern Human Origins The Process of Modern Human Origins: The Evolutionary and Demographic Changes Giving Rise to Modern Humans The Paleobiology of Modern Human Emergence Elegant and thought provoking, The Origins of Modern Humans: Biology Reconsidered is an ideal read for students, grad students, and professionals in human evolution and paleoanthropology.

Anne Grauer L. A Companion to Paleopathology Anne Grauer L. A Companion to Paleopathology
:

Anne Grauer L. A Companion to Paleopathology


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16643.99 руб.

A Companion to Paleopathology offers a comprehensive overview of this rapidly growing sub- field of physical anthropology. Presents a broad overview of the field of paleopathology, integrating theoretical and methodological approaches to understand biological and disease processes throughout human history Demonstrates how paleopathology sheds light on the past through the analysis of human and non-human skeletal materials, mummified remains and preserved tissue Integrates scientific advances in multiple fields that contribute to the understanding of ancient and historic diseases, such as epidemiology, histology, radiology, parasitology, dentistry, and molecular biology, as well as archaeological, archival and historical research. Highlights cultural processes that have an impact on the evolution of illness, death and dying in human populations, including subsistence strategies, human environmental adaptations, the effects of malnutrition, differential access to resources, and interpersonal and intercultural violence

Stehlik Jiri Mathematical and Computational Methods and Algorithms in Biomechanics. Human Skeletal Systems Stehlik Jiri Mathematical and Computational Methods and Algorithms in Biomechanics. Human Skeletal Systems
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Stehlik Jiri Mathematical and Computational Methods and Algorithms in Biomechanics. Human Skeletal Systems


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10268.42 руб.

Cutting-edge solutions to current problems in orthopedics, supported by modeling and numerical analysis Despite the current successful methods and achievements of good joint implantations, it is essential to further optimize the shape of implants so they may better resist extreme long-term mechanical demands. This book provides the orthopedic, biomechanical, and mathematical basis for the simulation of surgical techniques in orthopedics. It focuses on the numerical modeling of total human joint replacements and simulation of their functions, along with the rigorous biomechanics of human joints and other skeletal parts. The book includes: An introduction to the anatomy and biomechanics of the human skeleton, biomaterials, and problems of alloarthroplasty The definition of selected simulated orthopedic problems Constructions of mathematical model problems of the biomechanics of the human skeleton and its parts Replacement parts of the human skeleton and corresponding mathematical model problems Detailed mathematical analyses of mathematical models based on functional analysis and finite element methods Biomechanical analyses of particular parts of the human skeleton, joints, and corresponding replacements A discussion of the problems of data processing from nuclear magnetic resonance imaging and computer tomography This timely book offers a wealth of information on the current research in this field. The theories presented are applied to specific problems of orthopedics. Numerical results are presented and discussed from both biomechanical and orthopedic points of view and treatment methods are also briefly addressed. Emphasis is placed on the variational approach to the investigated model problems while preserving the orthopedic nature of the investigated problems. The book also presents a study of algorithmic procedures based on these simulation models. This is a highly useful tool for designers, researchers, and manufacturers of joint implants who require the results of suggested experiments to improve existing shapes or to design new shapes. It also benefits graduate students in orthopedics, biomechanics, and applied mathematics.

William J. Rothwell The Encyclopedia of Human Resource Management, Volume 3 William J. Rothwell The Encyclopedia of Human Resource Management, Volume 3
:

William J. Rothwell The Encyclopedia of Human Resource Management, Volume 3


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14309.67 руб.

The three volumes in The Encyclopedia of Human Resource Management offer a comprehensive review of the essential issues and most important information available on the topic. Each volume in the encyclopedia contains contributions from some of the most celebrated names in the field of human resource management (HRM) and addresses the myriad challenges faced by today's human resource professionals. Volume 3 highlights three main topics HR professionals have identified as critical issues in today's workplace: Leadership and Learning; Strategy and Measurement; and The Evolution of Human Resources. Many of the articles in this volume provide an in-depth discussion of a current human resource topic while others introduce a new way of approaching a familiar HR challenge. Each article is designed to stimulate critical thinking and reflection. The topics covered include: Best Practices in Leadership Development; Leadership is Going Global; Web 2.0 Applications in Corporate Training; The Social Construction of Productive Organizations; Leadership Versatility; Strategy and Measurement; Strategic Business Partner Role; Human Resource Metrics; The HR Transition to Strategic Partner; Workplace Bullying; Lost Wisdom, Lost ROI; The Role of HR in Fostering Innovation in Organizations; Closing Critical Skills Gaps; Employee Engagement and Corporate Social Responsibility; The Implications of Situational Strength for HRM; and more. The Encyclopedia of Human Resource Management gives human resource professionals the knowledge, information, and tools needed to implement the best practices in the field.

Andrew Cohen Secrets of the Human Body Andrew Cohen Secrets of the Human Body
:

Andrew Cohen Secrets of the Human Body


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891.46 руб.

206 bones. One heart. Two eyes. Ten fingers. You may think we know what makes up a human. But it turns out our bodies are full of surprises.What makes tears of joy different from tears of sadness?Why is a gut feeling so much smarter than you think?And why is 90% of you not even human?You may think you know the human body – heart, lungs, brain and bones – but it’s time to think again. Your body is full of extraordinary mysteries that science is only just beginning to understand. This book, which accompanies a major new BBC TV programme, turns your knowledge of the human body on its head. Leading us through all of these revelations are stories of everyday miracles – the human stories that bind every one of us together through the universal stages of life. From the most extreme environments on Earth, to the most extreme events, we reveal the extraordinary abilities every human shares.Combining cutting-edge science with cutting-edge technology, we see the human body like never before. Featuring pioneering specialist photography, a new generation of digital effects will allow us to catch a tantalising glimpse beneath our skin, leading you to discover the secrets that make every ordinary human body … extraordinary.

Mark Stoneking An Introduction to Molecular Anthropology Mark Stoneking An Introduction to Molecular Anthropology
:

Mark Stoneking An Introduction to Molecular Anthropology


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9744.92 руб.

Molecular anthropology uses molecular genetic methods to address questions and issues of anthropological interest. More specifically, molecular anthropology is concerned with genetic evidence concerning human origins, migrations, and population relationships, including related topics such as the role of recent natural selection in human population differentiation, or the impact of particular social systems on patterns of human genetic variation. Organized into three major sections, An Introduction to Molecular Anthropology first covers the basics of genetics – what genes are, what they do, and how they do it – as well as how genes behave in populations and how evolution influences them. The following section provides an overview of the different kinds of genetic variation in humans, and how this variation is analyzed and used to make evolutionary inferences. The third section concludes with a presentation of the current state of genetic evidence for human origins, the spread of humans around the world, the role of selection and adaptation in human evolution, and the impact of culture on human genetic variation. A final, concluding chapter discusses various aspects of molecular anthropology in the genomics era, including personal ancestry testing and personal genomics. An Introduction to Molecular Anthropology is an invaluable resource for students studying human evolution, biological anthropology, or molecular anthropology, as well as a reference for anthropologists and anyone else interested in the genetic history of humans.

Stephen Denning The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative Stephen Denning The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
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Stephen Denning The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative


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1940.89 руб.

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Morgan Barense The Wiley Handbook on The Cognitive Neuroscience of Memory Morgan Barense The Wiley Handbook on The Cognitive Neuroscience of Memory
:

Morgan Barense The Wiley Handbook on The Cognitive Neuroscience of Memory


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14623.43 руб.

The Wiley Handbook on the Cognitive Neuroscience of Memory presents a comprehensive overview of the latest, cutting-edge neuroscience research being done relating to the study of human memory and cognition. Features the analysis of original data using cutting edge methods in cognitive neuroscience research Presents a conceptually accessible discussion of human memory research Includes contributions from authors that represent a “who’s who” of human memory neuroscientists from the U.S. and abroad Supplemented with a variety of excellent and accessible diagrams to enhance comprehension

John Hallward Gimme! The Human Nature of Successful Marketing John Hallward Gimme! The Human Nature of Successful Marketing
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John Hallward Gimme! The Human Nature of Successful Marketing


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1617.41 руб.

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

Gavriel Salvendy Handbook of Human Factors and Ergonomics Gavriel Salvendy Handbook of Human Factors and Ergonomics
:

Gavriel Salvendy Handbook of Human Factors and Ergonomics


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24504.19 руб.

The fourth edition of the Handbook of Human Factors and Ergonomics has been completely revised and updated. This includes all existing third edition chapters plus new chapters written to cover new areas. These include the following subjects: Managing low-back disorder risk in the workplace Online interactivity Neuroergonomics Office ergonomics Social networking HF&E in motor vehicle transportation User requirements Human factors and ergonomics in aviation Human factors in ambient intelligent environments As with the earlier editions, the main purpose of this handbook is to serve the needs of the human factors and ergonomics researchers, practitioners, and graduate students. Each chapter has a strong theory and scientific base, but is heavily focused on real world applications. As such, a significant number of case studies, examples, figures, and tables are included to aid in the understanding and application of the material covered.

Zygmunt Bauman On the World and Ourselves Zygmunt Bauman On the World and Ourselves
:

Zygmunt Bauman On the World and Ourselves


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5245.62 руб.

Unde malum from where does evil come? That is the question that has plagued humankind ever since Eve, seduced by the serpent, tempted Adam to taste the forbidden fruit of the tree of knowledge of good and evil. Throughout history the awareness of good and evil has always been linked to the awareness of choice and to the freedom and responsibility to choose this is what makes us human. But the responsibility to choose is a burden that weighs heavily on our shoulders, and the temptation to hand this over to someone else be they a demagogue or a scientist who claims to trace everything back to our genes is a tempting illusion, like the paradise in which humans have at last been relieved of the moral responsibility for their actions. In the second series of their conversations Zygmunt Bauman and Stanislaw Obirek reflect on the life challenges confronted by the denizens of the fragmented, individualized society of consumers and the form taken in such a society by the fundamental aspects of the human condition – such as human responsibility for the choice between good and evil, self-formation and self-assertion, the need for recognition or the call to empathy, mutual respect, human dignity and tolerance.


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Microbiota-associated pathology can be a direct result of changes in general bacterial composition, such as might be found in periodontitis and bacterial vaginosis, and/or as the result of colonization and/or overgrowth of so called keystone species. The disruption in the composition of the normal human microbiota, or dysbiosis, plays an integral role in human health and human disease. The Human Microbiota and Human Chronic Disease: Dysbioses as a Cause of Human Pathology discusses the role of the microbiota in maintaining human health. The text introduces the reader to the biology of microbial dysbiosis and its potential role in both bacterial disease and in idiopathic chronic disease states. Divided into five sections, the text delineates the concept of the human bacterial microbiota with particular attention being paid to the microbiotae of the gut, oral cavity and skin. A key methodology for exploring the microbiota, metagenomics, is also described. The book then shows the reader the cellular, molecular and genetic complexities of the bacterial microbiota, its myriad connections with the host and how these can maintain tissue homeostasis. Chapters then consider the role of dysbioses in human disease states, dealing with two of the commonest bacterial diseases of humanity – periodontitis and bacterial vaginosis. The composition of some, if not all microbiotas can be controlled by the diet and this is also dealt with in this section. The discussion moves on to the major ‘idiopathic’ diseases afflicting humans, and the potential role that dysbiosis could play in their induction and chronicity. The book then concludes with the therapeutic potential of manipulating the microbiota, introducing the concepts of probiotics, prebiotics and the administration of healthy human faeces (faecal microbiota transplantation), and then hypothesizes as to the future of medical treatment viewed from a microbiota-centric position. Provides an introduction to dysbiosis, or a disruption in the composition of the normal human microbiota Explains how microbiota-associated pathology and other chronic diseases can result from changes in general bacterial composition Explores the relationship humans have with their microbiota, and its significance in human health and disease Covers host genetic variants and their role in the composition of human microbial biofilms, integral to the relationship between human health and human disease Authored and edited by leaders in the field, The Human Microbiota and Human Chronic Disease will be an invaluable resource for clinicians, pathologists, immunologists, cell and molecular biologists, biochemists, and system biologists studying cellular and molecular bases of human diseases.
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