usage of facebook to promote library’s services



Jan Zimmerman Facebook Marketing All-in-One For Dummies Jan Zimmerman Facebook Marketing All-in-One For Dummies Новинка

Jan Zimmerman Facebook Marketing All-in-One For Dummies

2263.13 руб. или Купить в рассрочку!
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.
Jackie Portman Building Services Design Management Jackie Portman Building Services Design Management Новинка

Jackie Portman Building Services Design Management

5548.23 руб. или Купить в рассрочку!
Building services refers to the equipment and systems that contribute to controlling the internal environment to make it safe and comfortable to occupy. They also support the requirements of processes and business functions within buildings, for example manufacturing and assembly operations, medical procedures, warehousing and storage of materials, chemical processing, housing livestock, plant cultivation, etc. For both people and processes the ability of the building services engineering systems to continually perform properly, reliably, effectively and efficiently is of vital importance to the operational requirements of a building. Typically the building services installation is worth 30-60% of the total value of a contract, however existing publications on design management bundles building services engineering up with other disciplines and does not recognise its unique features and idiosyncrasies. Building Services Design Management provides authoritative guidance for building services engineers responsible for the design of services, overseeing the installation, and witnessing the testing and commissioning of these systems. The design stage requires technical skills to ensure that the systems are safe, compliant with legislative requirements and good practices, are cost-effective and are coordinated with the needs of the other design and construction team professionals. Covering everything from occupant subjectivity and end-user behaviour to design life maintainability, sequencing and design responsibility the book will meet the needs of building services engineering undergraduates and postgraduates as well as being an ideal handbook for building services engineers moving into design management.
Michel Andre Energy and Environment Michel Andre Energy and Environment Новинка

Michel Andre Energy and Environment

13300.89 руб. или Купить в рассрочку!
Transport systems are facing an impossible dilemma: satisfy an increasing demand for mobility of people and goods, while decreasing their fossil-energy requirements and preserving the environment. Additionally, transport has an opportunity to evolve in a changing world, with new services, technologies but also new requirements (fast delivery, reliability, improved accessibility). In this book, recent research works are reported around the triptych: “transport, energy and environment”, which demonstrates that vehicle technologies and fuels can still improve, but it is necessary to prepare their implementation (e.g. electro-mobility), to think of new services, and to involve all actors, particularly enterprises, who will be the drivers of innovation. Mitigation strategies are studied to promote innovative, multimodal and clean transports and services. Research progress is reported on air pollution, vibrations and noise, their mitigation and assessment methodologies.
Jane Straus The Blue Book of Grammar and Punctuation. An Easy-to-Use Guide with Clear Rules, Real-World Examples, and Reproducible Quizzes Jane Straus The Blue Book of Grammar and Punctuation. An Easy-to-Use Guide with Clear Rules, Real-World Examples, and Reproducible Quizzes Новинка

Jane Straus The Blue Book of Grammar and Punctuation. An Easy-to-Use Guide with Clear Rules, Real-World Examples, and Reproducible Quizzes

1096.32 руб. или Купить в рассрочку!
A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes simple explanations of grammar, punctuation, and usage; scores of helpful examples; dozens of reproducible worksheets; and pre- and post-tests to help teach grammar to students of all ages. Appropriate for virtually any age range, this authoritative guide makes learning English grammar and usage simple and fun. This updated Eleventh Edition reflects the latest updates to English usage and grammar and features a fully revised two-color design and lay-flat binding for easy photocopying. Clear and concise, easy-to-follow, offering «just the facts» Fully updated to reflect the latest rules in grammar and usage along with new quizzes Ideal for students from seventh grade through adulthood in the US and abroad For anyone who wants to understand the major rules and subtle guidelines of English grammar and usage, The Blue Book of Grammar and Punctuation offers comprehensive, straightforward instruction.
Jay Nagdeman The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches Jay Nagdeman The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches Новинка

Jay Nagdeman The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches

2324.58 руб. или Купить в рассрочку!
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques Новинка

Marty Weintraub Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques

1939.74 руб. или Купить в рассрочку!
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate «Likes,» promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Daniel Miller Tales from Facebook Daniel Miller Tales from Facebook Новинка

Daniel Miller Tales from Facebook

5429.19 руб. или Купить в рассрочку!
Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology – that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.
Daniel Miller Tales from Facebook Daniel Miller Tales from Facebook Новинка

Daniel Miller Tales from Facebook

5316.75 руб. или Купить в рассрочку!
Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until now there has been no major study of the impact of these social networking sites upon the lives of their users. This book demonstrates that it can be profound. The tales in this book reveal how Facebook can become the means by which people find and cultivate relationships, but can also be instrumental in breaking up marriage. They reveal how Facebook can bring back the lives of people isolated in their homes by illness or age, by shyness or failure, but equally Facebook can devastate privacy and create scandal. We discover why some people believe that the truth of another person lies more in what you see online than face-to-face. We also see how Facebook has become a vehicle for business, the church, sex and memorialisation. After a century in which we have assumed social networking and community to be in decline, Facebook has suddenly hugely expanded our social relationships, challenging the central assumptions of social science. It demonstrates one of the main tenets of anthropology – that individuals have always been social networking sites. This book examines in detail how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.
Emmanuel Bertin Architecture and Governance for Communication Services Emmanuel Bertin Architecture and Governance for Communication Services Новинка

Emmanuel Bertin Architecture and Governance for Communication Services

Communication services are evolving at an unprecedented rate. No longer limited to interpersonal vocal communication, they now integrate functions such as address books, content sharing and messaging. The emergence of social networks – which may also include these features – is an important element of this transformation. Content services are becoming flagship services themselves, and are sometimes paired up with conversation services. The boundaries between different services are becoming less and less distinct. This book meets the need for a better understanding of communication services, and for a general framework of their description. A detailed overview on service architecture in the Telco, Web and IT worlds is presented, offering a roadmap with explanations on how to improve the architecture and governance of communication service architectures by exploiting the syntax and semantics that are common to different services is clearly outlined. This book also responds to recurring questions about service design, such as the functional scope of enablers or SOA (Service Oriented Architecture) services, the relevance of service composition to the user and collaboration between different services in a converged environment. Many concrete examples from telecoms service providers’ operations illustrate these concepts. Contents 1. Describing Service Architectures. 2. Convergence of Service. 3. Building an Architectural Framework for Telecom Services. 4. Modeling and Case Study. 5. Organizational and Software Applications. About the Authors Emmanuel Bertin is senior service architect at Orange Labs in France. He is the author of more than 40 research papers, and holds more than 10 patents in the area of communication services. Noël Crespi worked at Bouygues Telecom, France Telecom R&D, and then at Nortel Networks where he led the Telephony Programme. He is currently Professor and Head of the Service Architecture Laboratory at Institut Mines-Telecom, Telecom SudParis in France and is the author/co-author of more than 160 research papers and 140 contributions in standardization.
Adam McDaniel Perl and Apache. Your visual blueprint for developing dynamic Web content Adam McDaniel Perl and Apache. Your visual blueprint for developing dynamic Web content Новинка

Adam McDaniel Perl and Apache. Your visual blueprint for developing dynamic Web content

2263.13 руб. или Купить в рассрочку!
Visually explore the range of built-in and third-party libraries of Perl and Apache Perl and Apache have been providing Common Gateway Interface (CGI) access to Web sites for 20 years and are constantly evolving to support the ever-changing demands of Internet users. With this book, you will heighten your knowledge and see how to usePerl and Apache to develop dynamic Web sites. Beginning with a clear, step-by-step explanation of how to install Perl and Apache on both Windows and Linux servers, you then move on to configuring each to securely provide CGI Services. CGI developer and author Adam McDaniel shows techniques for effectively developing and maintaining dynamic sites and he shares real-world examples describing MySQL database access, PayPal credit-card transactions, and sample Facebook and Twitter interfaces. Apache and Perl have been providing Common Gateway Interface (CGI) access to Internet Web sites for more than two decades, and both products are constantly evolving to support today's user requirements Shows how to install Perl and Apache on Windows and Linux servers and configure each to securely provide CGI services Details techniques for effectively developing and maintaining dynamic Web sites Addresses MySQL database access and PayPal credit-card transactions, and examines sample Facebook and Twitter interfaces With this book, you’ll benefit from a wealth of techniques and resources that you won’t find anywhere else.
Shannon Ellis E. Strategic Planning in Student Affairs. New Directions for Student Services, Number 132 Shannon Ellis E. Strategic Planning in Student Affairs. New Directions for Student Services, Number 132 Новинка

Shannon Ellis E. Strategic Planning in Student Affairs. New Directions for Student Services, Number 132

2250.84 руб. или Купить в рассрочку!
Here, finally, is a publication completely dedicated to strategic planning in student affairs. This volume applies business and nonprofit techniques to higher education, bringing the topic of strategic thinking, planning, and acting to the daily work of the profession. Editor Shannon Ellis, vice president of student services in the College of Education at the University of Nevado, Reno, and contributing authors take the student services practitioner through the process of preplanning, implementation and assessment. They explore the role that student services strategic planning plays in budget work, academic relations and crisis management. With case studies from Tulane University and University of Nevada, Reno and in-depth advice from the field, this volume provides student affairs professionals with the guidance needed to launch collaborative, flexible and effective student services strategic planning in their own institutions. This is the 132nd volume of the Jossey-Bass quarterly report series New Directions for Student Services. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Mark Gaynor Network Services Investment Guide. Maximizing ROI in Uncertain Times Mark Gaynor Network Services Investment Guide. Maximizing ROI in Uncertain Times Новинка

Mark Gaynor Network Services Investment Guide. Maximizing ROI in Uncertain Times

2587.18 руб. или Купить в рассрочку!
This first-ever valuation guide shows how to select and manage network-based services to ensure maximum return on investment Explains how to manage the costs and tradeoffs between distributed and centralized management structures Shows how to avoid risking too much for too little return due to unpredictable overall market conditions Covers network-based services such as Internet access, application management, hosting, voice and data services, and the new breed of SOAP/XML Web services
Jesse Stay Facebook Application Development For Dummies Jesse Stay Facebook Application Development For Dummies Новинка

Jesse Stay Facebook Application Development For Dummies

1939.74 руб. или Купить в рассрочку!
A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!
Robert Costanza Ecosystem Services in Agricultural and Urban Landscapes Robert Costanza Ecosystem Services in Agricultural and Urban Landscapes Новинка

Robert Costanza Ecosystem Services in Agricultural and Urban Landscapes

7520.47 руб. или Купить в рассрочку!
Ecosystem services are the resources and processes supplied by natural ecosystems which benefit humankind (for example, pollination of crops by insects, or water filtration by wetlands). They underpin life on earth, provide major inputs to many economic sectors and support our lifestyles. Agricultural and urban areas are by far the largest users of ecosystems and their services and (for the first time) this book explores the role that ecosystem services play in these managed environments. The book also explores methods of evaluating ecosystem services, and discusses how these services can be maintained and enhanced in our farmlands and cities. This book will be useful to students and researchers from a variety of fields, including applied ecology, environmental economics, agriculture and forestry, and also to local and regional planners and policy makers.
Mark Considine Contracting-out Welfare Services. Comparing National Policy Designs for Unemployment Assistance Mark Considine Contracting-out Welfare Services. Comparing National Policy Designs for Unemployment Assistance Новинка

Mark Considine Contracting-out Welfare Services. Comparing National Policy Designs for Unemployment Assistance

2656.57 руб. или Купить в рассрочку!
Contracting-out Welfare Services focuses on the design and overhaul of welfare-to-work systems around the world in the light of the radical re-design of the welfare system; internationally based authors utilise a national/program case study, considering employment services policy and activation practices. International contributors bring a global comparative perspective to the subject Contributors are all experts in their field, who also draw on a much longer intellectual legacy Uses employment services as a case study to advance understanding in relation to a host of broader principles and concepts Each paper included within the text uses a national/program case study, and each considers employment services policy in general, and activation practices in particular
Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services Новинка

Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services

3572.38 руб. или Купить в рассрочку!
Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from admissions and registration to advising and student engagement. The book includes guidelines and standards, planning and implementation, innovative practices, and describes specialized services needed by particular online student groups. «Effective student support is the single most important factor in sustaining high-quality online learning programs. Anita Crawley presents the most effective guide to achieving that success. Her book is a blueprint for building thriving online programs through comprehensive student support.» —Ray Schroeder, director, Center for Online Learning, Research and Service, University of Illinois Springfield «As distance learning continues to grow, this book addresses the often neglected other side of the coin: online student services. This book provides a great introduction and overview of the research, literature, and innovative practices for planning, implementing, and evaluating support services for online learners.» —George Steele, director, eStudent Services, OhioLearns «Anita Crawley has crafted a splendid volume on a topic of increasing importance in contemporary higher education. Her book promises to be the foundational piece for those who work with students in an online environment. Her thinking and analysis are superb and undoubtedly will provide the basis upon which to develop online programs and services in the future.» —John H. Schuh, Distinguished Professor of Educational Leadership and Policy Studies Emeritus, Iowa State University "Bringing together extensive examples of innovative practices, summaries of current research, and a wealth of experience in student services, Anita Crawley's comprehensive guide to supporting online students is a rich resource for institutions with existing, growing, or new online programs. —Diane J. Goldsmith, former executive director, Connecticut Distance Learning Consortium
Екатерина Харькова Relevance of Public-Private Partnerships for consulting services Екатерина Харькова Relevance of Public-Private Partnerships for consulting services Новинка

Екатерина Харькова Relevance of Public-Private Partnerships for consulting services

Research strategy for estimating of the relevance of Public-Private Partnerships as one of potential targets for consulting services particularly with regard to the real estate sector of Germany
Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services Новинка

Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services

3647.92 руб. или Купить в рассрочку!
Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from admissions and registration to advising and student engagement. The book includes guidelines and standards, planning and implementation, innovative practices, and describes specialized services needed by particular online student groups. «Effective student support is the single most important factor in sustaining high-quality online learning programs. Anita Crawley presents the most effective guide to achieving that success. Her book is a blueprint for building thriving online programs through comprehensive student support.» —Ray Schroeder, director, Center for Online Learning, Research and Service, University of Illinois Springfield «As distance learning continues to grow, this book addresses the often neglected other side of the coin: online student services. This book provides a great introduction and overview of the research, literature, and innovative practices for planning, implementing, and evaluating support services for online learners.» —George Steele, director, eStudent Services, OhioLearns «Anita Crawley has crafted a splendid volume on a topic of increasing importance in contemporary higher education. Her book promises to be the foundational piece for those who work with students in an online environment. Her thinking and analysis are superb and undoubtedly will provide the basis upon which to develop online programs and services in the future.» —John H. Schuh, Distinguished Professor of Educational Leadership and Policy Studies Emeritus, Iowa State University "Bringing together extensive examples of innovative practices, summaries of current research, and a wealth of experience in student services, Anita Crawley's comprehensive guide to supporting online students is a rich resource for institutions with existing, growing, or new online programs. —Diane J. Goldsmith, former executive director, Connecticut Distance Learning Consortium
Elizabeth Evans A. Litigation Services Handbook. The Role of the Financial Expert Elizabeth Evans A. Litigation Services Handbook. The Role of the Financial Expert Новинка

Elizabeth Evans A. Litigation Services Handbook. The Role of the Financial Expert

17101.87 руб. или Купить в рассрочку!
The comprehensive «bible» for financial experts providing litigation support The Litigation Services Handbook is the definitive guide for financial experts engaged in litigation services. Attorneys require financial experts now more than ever, and this book provides the guidance you need to provide a high level of service as witness and consultant. Enhance your litigation skills as you delve into the fine points of trial preparation, deposition, and testimony; project authority under examination, and hold up to tough questions under cross-examination. Fraud investigations are a major component of litigation support services, and this book delves deep into Sarbanes-Oxley compliance and other relevant topics to give you a foundational understanding of how these cases are prosecuted, and your role as the financial services expert. This updated sixth edition includes new coverage of technology's role in the financial expert's practice, and the focus on investigations provides practical insight from leading experts in the field. From the process itself to proving damages, this indispensable reference covers all aspects of litigation services. Providing litigation support requires more than just your financial expertise; you also need a working knowledge of relevant case law, and a deep understanding of both the litigation process and the finer points of courtroom appearances. This book provides the insight and perspective you need to provide superior service to attorneys and their clients. Understand your role in trial preparation and testimony presentation Provide authoritative responses to direct and cross examination Examine and analyze Sarbanes-Oxley rulings Lend financial expertise to fraud investigations The growing demand for financial expert litigation services has created a niche market for CPAs, creating a lucrative opportunity for qualified accountants who also possess the specialized knowledge the role requires. The Litigation Services Handbook is THE essential guide for anyone involved in financial litigation.
Julian Lowenthal J.K. Lasser Pro Survival Skills in Financial Services. Strategies for Turbulent Times Julian Lowenthal J.K. Lasser Pro Survival Skills in Financial Services. Strategies for Turbulent Times Новинка

Julian Lowenthal J.K. Lasser Pro Survival Skills in Financial Services. Strategies for Turbulent Times

3876.88 руб. или Купить в рассрочку!
The financial services industry is constantly changing and you need to respond Change is a constant in the financial services industry (FSI). The question is, «What should you do to survive?» Whether you work in or sell to the industry, you'll benefit from the in-depth insight, professional knowledge, and practical tools found in J.K. Lasser Pro Survival Skills in Financial Services. Advanced Praise for J.K. Lasser Pro Survival Skills in Financial Services «The challenges of surviving and succeeding in the financial services industry have never been greater. . . . J.K. Lasser Pro Survival Skills in Financial Services provides a practical guide to dealing with the tough realities of change. The result is an enjoyable, down-to-earth, and interactive resource that provides the knowledge, skills, and human understanding to deal with the forces of change.» -Keith T. Darcy, Executive Vice President, IBJ Whitehall Bank & Trust Company «This book will help my staff work through the most difficult transition in the financial services industry. . . . Julian speaks in a nontechnical, light-handed style to every member of my staff. . . . He draws on his relationships with some of our industry's most important leaders to reinforce his logical and practical views on how to get through the day, the year, and the decades ahead. His book is crisp, easy reading from cover to cover. But his section titled 'Survival Skills Greatest Hits' must be committed to memory. It will be the core of my survival strategy for the rest of my career. I can't wait to put this book in the hands of my whole staff.» -John Adams Vaccaro, CFP, CLU, President, Westport Resources Investment Services, Inc. Don't get left behind in the whirlwind of change impacting the financial services industry. Pick up J.K. Lasser Pro Survival Skills in Financial Services and take control of your professional life within this dynamic and challenging business environment.
Irving Rothman H. Out-Executing the Competition. Building and Growing a Financial Services Company in Any Economy Irving Rothman H. Out-Executing the Competition. Building and Growing a Financial Services Company in Any Economy Новинка

Irving Rothman H. Out-Executing the Competition. Building and Growing a Financial Services Company in Any Economy

1807.79 руб. или Купить в рассрочку!
An inside look at what makes a successful financial services company Irv Rothman may not have considered a career in the financial services early on, but he ended up in leadership positions at AT&T, Compaq and, for over a decade, Hewlett-Packard. His consistent record of success and insider perspective make him the perfect guide to the art of building and growing a financial services company, and in Out-Executing the Competition he shares his remarkable story and years of experience, giving readers a glimpse into his numerous accomplishments and providing takeaways they can apply to their own companies, whatever the industry. An engaging and lively account of Rothman's career focusing on his work at financial services companies during some of the most economically challenging periods of the past thirty years, the book explores the methods and tactics he used to help his companies not only weather financial uncertainty, but to thrive. Tells the story of financial services company expert Irv Rothman, in his own words Includes invaluable insights into how to build a financial services company that can survive and thrive in even the toughest economic climate Helps readers working at financial services companies and in other industries to construct solid businesses that can outperform their competition Part biography, part how-to guide, Out-Executing the Competition is the ultimate inside look at building a financial services company that's sure to succeed.
Ari Kaplan Reinventing Professional Services. Building Your Business in the Digital Marketplace Ari Kaplan Reinventing Professional Services. Building Your Business in the Digital Marketplace Новинка

Ari Kaplan Reinventing Professional Services. Building Your Business in the Digital Marketplace

2260.55 руб. или Купить в рассрочку!
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.
James M. Kouzes The Five Practices of Exemplary Leadership. Financial Services James M. Kouzes The Five Practices of Exemplary Leadership. Financial Services Новинка

James M. Kouzes The Five Practices of Exemplary Leadership. Financial Services

This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of financial services. Ideal for orienting readers to the Five Practices® model at the beginning of a workshop or coaching session, the piece contains two Leadership Challenge case studies drawn from financial services, a short description of the Five Practices®, a section on «Learning to Lead», and background information on the Leadership Practices Inventory (LPI).
Mike Davis Professional Microsoft SQL Server 2014 Integration Services Mike Davis Professional Microsoft SQL Server 2014 Integration Services Новинка

Mike Davis Professional Microsoft SQL Server 2014 Integration Services

3556.72 руб. или Купить в рассрочку!
Fill the gap between planning and doing with SSIS 2014 The 2014 release of Microsoft's SQL Server Integration Services provides enhancements for managing extraction, transformation, and load operations, plus expanded in-memory capabilities, improved disaster recovery, increased scalability, and much more. The increased functionality will streamline your ETL processes and smooth out your workflow, but the catch is that your workflow must change. New tools come with new best practices, and Professional Microsoft SQL Server 2014 Integration Services will keep you ahead of the curve. SQL Server MVP Brian Knight is the most respected name in the business, and your ultimate guide to navigating the changes to use Microsoft SQL Server Integration Services 2014 to your utmost advantage. Implement new best practices for effective use of SSIS Work through tutorials for hands-on learning of complex techniques Read case studies that illustrate the more advanced concepts Learn directly from the foremost authority on SSIS SQL Server Integration Services is a complex tool, but it's the lifeblood of your work. You need to know it inside out, and you must understand the full potential of its capabilities in order to use it effectively. You need to make sure the right architecture is in place. Professional Microsoft SQL Server 2014 Integration Services is your roadmap to understanding SSIS on a fundamental level, and setting yourself up for success.
Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide Новинка

Malcolm McDonald Marketing Plans for Services. A Complete Guide

4940.33 руб. или Купить в рассрочку!
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Kelli Smith K. Strategic Directions for Career Services Within the University Setting. New Directions for Student Services, Number 148 Kelli Smith K. Strategic Directions for Career Services Within the University Setting. New Directions for Student Services, Number 148 Новинка

Kelli Smith K. Strategic Directions for Career Services Within the University Setting. New Directions for Student Services, Number 148

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Filled with strategic directions, practical advice and best practices, this volume delivers an overview of emerging trends for the career services profession. Hot topics include: a blend of research, case studies, and personal experiences that are intended to stimulate a productive dialogue about career services how career services professionals should be leaders in creating university-wide, innovative career programs and systems discussions of assessment, collaboration with academic advising, external relations, and internationalization. This is the 148th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Kelli Smith K. Strategic Directions for Career Services Within the University Setting. New Directions for Student Services, Number 148 Kelli Smith K. Strategic Directions for Career Services Within the University Setting. New Directions for Student Services, Number 148 Новинка

Kelli Smith K. Strategic Directions for Career Services Within the University Setting. New Directions for Student Services, Number 148

2203.72 руб. или Купить в рассрочку!
Filled with strategic directions, practical advice and best practices, this volume delivers an overview of emerging trends for the career services profession. Hot topics include: a blend of research, case studies, and personal experiences that are intended to stimulate a productive dialogue about career services how career services professionals should be leaders in creating university-wide, innovative career programs and systems discussions of assessment, collaboration with academic advising, external relations, and internationalization. This is the 148th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Annie Mills Essential Strategies for Financial Services Compliance Annie Mills Essential Strategies for Financial Services Compliance Новинка

Annie Mills Essential Strategies for Financial Services Compliance

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A fully updated edition of the definitive guide to financial regulation In recent years, not only has the compliance field become firmly established, but it has seen staggering growth, thanks to never-ending changes in the regulatory environment. As regulation increases still further, the demand for clear guidance on navigating daily compliance issues is greater than ever. Now in its second edition, the highly successful Essential Strategies for Financial Services Compliance has been updated with the latest compliance strategies and regulatory information, making it indispensable for compliance officers, legal firms, and anyone else working with the financial services compliance function. Non-compliance represents a significant material risk for any financial services firm that fails to understand and appropriately apply regulatory standards. This Second Edition of Essential Strategies for Financial Services Compliance makes it easy to digest complex information on the regulatory framework. But this book is far from solely theoretical. A balanced approach means that both the concepts and their application are within reach. Annie Mills and Peter Haines deliver solid advice that can be applied on a day-to-day basis to manage any compliance issues that may arise. Read this book to: Understand the conceptual basis of compliance and the current regulatory environment applicable to the financial services industry Quickly and thoroughly learn the accepted best practices for everyday compliance Get up to date information on the current financial regulatory environment with this new edition Reference detailed advice as issues arise in day-to-day operations This update to the popular first edition of Essential Strategies for Financial Services Compliance will help eliminate non-compliance risk and ensure that your firm is entirely current on its ability to navigate the maze of financial services regulation.
William Stewart Family Law Services Handbook. The Role of the Financial Expert William Stewart Family Law Services Handbook. The Role of the Financial Expert Новинка

William Stewart Family Law Services Handbook. The Role of the Financial Expert

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Up to fifty percent of financial forensic services are performed in divorces, or in family law business valuations. Providing the first definitive publication on family law for accountants, this book addresses topics unique to family law accounting, tax, valuation and practice. The coverage begins with pre-engagement of the client and proceeds through to trial and preparation and presentation. Sample checklists, work papers, and trial exhibits are included. CPAs and attorneys will benefit from this handbook’s tips on providing financial services in the family law arena.
Kevin Gournay Clinical Management in Mental Health Services Kevin Gournay Clinical Management in Mental Health Services Новинка

Kevin Gournay Clinical Management in Mental Health Services

Clinical Management in Mental Health Services is a practical guide to the day to day operational management of mental health teams. It explores both the theoretical aspects of management plus strategies for dealing with the wide range of management issues faced by managers working in mental health. It looks at issues such as leading a multidisciplinary team, Communication and Public Relations, the importance of clinical supervision, evidence-based practice, and quality assurance. It addresses the issue of workload management, clinical information management, how to plan a budget and how to manage stress.
Gary Grant Ecosystem Services Come To Town. Greening Cities by Working with Nature Gary Grant Ecosystem Services Come To Town. Greening Cities by Working with Nature Новинка

Gary Grant Ecosystem Services Come To Town. Greening Cities by Working with Nature

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The need to find new approaches to the development of cities is becoming increasingly urgent in this age of continuing population growth, demographic transition, climate change, fossil fuel peak and biodiversity losses. Restoring ecosystem services and promoting biodiversity is essential to sustainable development – even in the built environment. Ecosystem Services come to Town: greening cities by working with nature demonstrates how to make urban environments greener. It starts by explaining how, by mimicking nature and deliberately creating habitats to provide ecosystem services, cities can become more efficient and more pleasant to live in. The history of cities and city planning is covered with the impacts of industrial urban development described, as well as the contemporary concerns of biodiversity loss, peak oil and climate change. The later sections offer solutions to the challenges of sustainable urban development by describing and explaining a whole range of approaches and interventions, beginning at the regional scale with strategic green infrastructure, looking at districts and precincts, with trees, parks and rain gardens and ending with single buildings, including with green roofs and living walls. Technical enough to be valuable to practitioners but still readable and inspirational, this guide demonstrates to town planners, urban designers, architects, engineers, landscape architects how to make cities more liveable.
Mung Chiang Smart Data Pricing Mung Chiang Smart Data Pricing Новинка

Mung Chiang Smart Data Pricing

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A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.
Curtis Meinert L. Clinical Trials Dictionary. Terminology and Usage Recommendations Curtis Meinert L. Clinical Trials Dictionary. Terminology and Usage Recommendations Новинка

Curtis Meinert L. Clinical Trials Dictionary. Terminology and Usage Recommendations

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A thoroughly updated new edition of the essential reference on the design, practice, and analysis of clinical trials Clinical Trials Dictionary: Terminology and Usage Recommendations, Second Edition presents clear, precise, meticulously detailed entries on all aspects of modern-day clinical trials. Written and compiled by one of the world’s leading clinical trialists, this comprehensive volume incorporates areas of medicine, statistics, epidemiology, computer science, and bioethics—providing a treasure trove of key terms and ideas. This new edition continues to supply readers with the A–Z terminology needed to design, conduct, and analyze trials, introducing a vocabulary for the characterization and description of related features and activities. More than 300 new entries are now included, reflecting the current usage practices and conventions in the field, along with usage notes with recommendations on when to use the term in question. Detailed biographical notes highlight prominent historical figures and institutions in the field, and an extensive bibliography has been updated to provide readers with additional resources for further study. The most up-to-date work of its kind, Clinical Trials Dictionary, Second Edition is an essential reference for anyone who needs to report on, index, analyze, or assess the scientific strength and validity of clinical trials.
Joel Elad Facebook Advertising For Dummies Joel Elad Facebook Advertising For Dummies Новинка

Joel Elad Facebook Advertising For Dummies

1939.74 руб. или Купить в рассрочку!
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Liew Soung C. Principles of Broadband Switching and Networking Liew Soung C. Principles of Broadband Switching and Networking Новинка

Liew Soung C. Principles of Broadband Switching and Networking

8999.49 руб. или Купить в рассрочку!
An authoritative introduction to the roles of switching and transmission in broadband integrated services networks Principles of Broadband Switching and Networking explains the design and analysis of switch architectures suitable for broadband integrated services networks, emphasizing packet-switched interconnection networks with distributed routing algorithms. The text examines the mathematical properties of these networks, rather than specific implementation technologies. Although the pedagogical explanations in this book are in the context of switches, many of the fundamental principles are relevant to other communication networks with regular topologies. After explaining the concept of the modern broadband integrated services network and why it is necessary in today’s society, the book moves on to basic switch design principles, discussing two types of circuit switch design—space domain and time domain—and packet switch design. Throughput improvements are illustrated by some switch design variations such as Speedup principle, Channel-Grouping principle, Knockout principle, and Dilation principle. Moving seamlessly into advanced switch design principles, the book covers switch scalability, switch design for multicasting, and path switching. Then the focus moves to broadband communications networks that make use of such switches. Readers receive a detailed introduction on how to allocate network resources and control traffic to satisfy the quality of service requirements of network users and to maximize network usage. As an epilogue, the text shows how transmission noise and packet contention have similar characteristics and can be tamed by comparable means to achieve reliable communication. Principles of Broadband Switching and Networking is written for senior undergraduate and first-year postgraduate students with a solid background in probability theory.
Nancy Stevenson WebEx Web Meetings For Dummies Nancy Stevenson WebEx Web Meetings For Dummies Новинка

Nancy Stevenson WebEx Web Meetings For Dummies

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More than 11,000 customers–ranging from independent consultants to large corporations–use WebEx online services to decrease the cost and increase the effectiveness of meetings, presentations, conferences, support, and training Input from WebEx has enriched the book with actual examples and case studies of how individuals, small businesses, and large corporations are making use of the WebEx services
Greenwich Associates Financial Services without Borders. How to Succeed in Professional Financial Services Greenwich Associates Financial Services without Borders. How to Succeed in Professional Financial Services Новинка

Greenwich Associates Financial Services without Borders. How to Succeed in Professional Financial Services

5429.19 руб. или Купить в рассрочку!
Lessons from the leading financial consulting firm What is good financial service? Being knowledgeable. Keeping in touch. Knowing your client's needs. For the past twenty-five years, senior executives of professional financial services firms have relied on the experience of Greenwich Associates in establishing their strategy to attract and keep a committed client base-the core of financial services consulting. Based on work they have done at virtually all of the world's leading professional financial services organization, this book shares the techniques developed and lessons learned in the Greenwich Associates' proprietary research and experience consulting for over a quarter of a century.
Matlock Marty D. Ecological Engineering Design. Restoring and Conserving Ecosystem Services Matlock Marty D. Ecological Engineering Design. Restoring and Conserving Ecosystem Services Новинка

Matlock Marty D. Ecological Engineering Design. Restoring and Conserving Ecosystem Services

11642.29 руб. или Купить в рассрочку!
Ecologically-sensitive building and landscape design is a broad, intrinsically interdisciplinary field. Existing books independently cover narrow aspects of ecological design in depth (hydrology, ecosystems, soils, flora and fauna, etc.), but none of these books can boast of the integrated approach taken by this one. Drawing on the experience of the authors, this book begins to define explicit design methods for integrating consideration of ecosystem processes and services into every facet of land use design, management, and policy. The approach is to provide a prescriptive approach to ecosystem design based upon ecological engineering principles and practices. This book will include a novel collection of design methods for the non-built and built environments, linking landscape design explicitly to ecosystem services.
AICPA Guide: Preparation, Compilation, and Review Engagements, 2018 AICPA Guide: Preparation, Compilation, and Review Engagements, 2018 Новинка

AICPA Guide: Preparation, Compilation, and Review Engagements, 2018

Issued under the authority of the AICPA’s Accounting and Review Services Committee (ARSC) and a go-to guide for accountants performing preparation, compilation and review engagements, this title contains the most up-to-date guidance, including the recently issued Statement on Standards for Accounting and Review Services (SSARS) No. 22, Compilation of Pro Forma Financial Information, SSARS No. 23, Omnibus Statement on Standards for Accounting and Review Services – 2016, and SSARS No. 24, Omnibus Statement on Standards for Accounting and Review Services – 2018 for the preparation, compilation and review of engagements. The most important update to this publication is the addition of a chapter on international reporting issues resulting from SSARS No. 24, which will become effective for periods ending on or after June 15, 2019. This edition also contains updates related to illustrative inquiries for review engagements and more illustrative accountant's reports.
Bernard Golden Amazon Web Services For Dummies Bernard Golden Amazon Web Services For Dummies Новинка

Bernard Golden Amazon Web Services For Dummies

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Create dynamic cloud-based websites with Amazon Web Services and this friendly guide! As the largest cloud computing platform in the world, Amazon Web Services (AWS) provides one of the most popular web services options available. This easy-to-understand guide is the perfect introduction to the Amazon Web Services platform and all it can do for you. You'll learn about the Amazon Web Services tool set; how different web services (including S3, Amazon EC2, and Amazon Flexible Payments) and Glacier work; and how you can implement AWS in your organization. Explains how to use Amazon Web Services to store objects, take payments, manage large quantities of data, send e-mails, deploy push notifications, and more from your website Details how AWS can reduce costs, improve efficiency, increase productivity, and cut down on expensive hardware investments – and administrative headaches – in your organization Includes practical examples and helpful step-by-step lists to help you experiment with different AWS features and create a robust website that meets your needs Amazon Web Services For Dummies is exactly what you need to get your head in the cloud with Amazon Web Services!
McClellan George S. Stepping Up to Stepping Out: Helping Students Prepare for Life After College. New Directions for Student Services, Number 138 McClellan George S. Stepping Up to Stepping Out: Helping Students Prepare for Life After College. New Directions for Student Services, Number 138 Новинка

McClellan George S. Stepping Up to Stepping Out: Helping Students Prepare for Life After College. New Directions for Student Services, Number 138

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Undergraduate students come to college from a myriad of pathways for a variety of purposes, and the same can be said of them as they leave to head off into their next endeavors. Arguably, the most important goal of higher education is to prepare students to achieve their postcollege aspirations, and campuses typically pursue that goal through a combination of curricular and co-curricular programs and services for students. This issue offers readers a glimpse into contemporary context and practice related to helping students with their after-college transition from one form of education (two-year or four-year) to the next (four-year, graduate, or professional school), from education to workforce, or from education to military service. This is the 138th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Jim Davis Business Transformation. A Roadmap for Maximizing Organizational Insights Jim Davis Business Transformation. A Roadmap for Maximizing Organizational Insights Новинка

Jim Davis Business Transformation. A Roadmap for Maximizing Organizational Insights

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Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution. Reveals how to introduce and promote the use of analytics and insights across your organization Written by a lead developer at SAS global Business Intelligence Competency Center program and services Features global case studies and examples Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.
Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective Новинка

Antonio Sánchez Digital Services in the 21st Century. A Strategic and Business Perspective

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Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
John Schuh H. Selected Contemporary Assessment Issues. New Directions for Student Services, Number 142 John Schuh H. Selected Contemporary Assessment Issues. New Directions for Student Services, Number 142 Новинка

John Schuh H. Selected Contemporary Assessment Issues. New Directions for Student Services, Number 142

2250.84 руб. или Купить в рассрочку!
As demands for accountability escalate, assessment continues to evolve as a central aspect of student affairs administration. Experience clearly indicates that without a robust portfolio of assessment activities, the services, programs, and activities of a student affairs division are at risk of being reassigned to other organizational units on campus—or, in a tight budgetary environment, being eliminated. This sourcebook reminds student affairs educators of the importance of developing an assessment program and explores topics that will add depth and richness to such a program. From specific metrics to broad strategies for developing collaborative activities involving academic and student affairs, it shows how to integrate valuable resources into the assessment process and how to use that process to enhance the student experience. The authors also take the largest view, offering advice on developing an institutional culture of assessment and planning future actions that will best serve students during their collegiate years. This is the 142nd volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Peter Goldmann Financial Services Anti-Fraud Risk and Control Workbook Peter Goldmann Financial Services Anti-Fraud Risk and Control Workbook Новинка

Peter Goldmann Financial Services Anti-Fraud Risk and Control Workbook

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Myth-busting guidance for fraud preventionin a practical workbook format An excellent primer for developing and implementing an anti-fraud program that works, Financial Services Anti-Fraud Risk and Control Workbook engages readers in an absorbing self-paced learning experience to develop familiarity with the practical aspects of fraud detection and prevention at banks, investment firms, credit unions, insurance companies, and other financial services providers. Whether you are a bank executive, auditor, accountant, senior financial executive, financial services operations manager, loan officer, regulator, or examiner, this invaluable resource provides you with essential coverage of: How fraudsters exploit weaknesses in financial services organizations How fraudsters think and operate The tell-tale signs of different types of internal and external fraud against financial services companies Detecting corruption schemes such as bribery, kickbacks, and conflicts of interest, and the many innovative forms of financial records manipulation Conducting a successful fraud risk assessment Basic fraud detection tools and techniques for financial services companies, auditors, and investigators Fraud prevention lessons from the financial meltdown of 2007-2008 Written by a recognized expert in the field of fraud detection and prevention, this effective workbook is filled with interactive exercises, case studies, and chapter quizzes, and shares industry-tested methods for detecting, preventing, and reporting fraud. Discover how to mitigate fraud risks in your organization with the myth-busting techniques and tools in Financial Services Anti-Fraud Risk and Control Workbook.
Jason Rich R. The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention Jason Rich R. The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention Новинка

Jason Rich R. The Crowd Funding Services Handbook. Raising the Money You Need to Fund Your Business, Project, or Invention

3880.76 руб. или Купить в рассрочку!
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital. In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign. Contains details on how to evaluate and select the best online platform for crowdfunding efforts Provides details on creating a business plan to the specifications require to raise capital via crowdfunding Provides an overview of the financial projections that will be required for a crowdfunding initiative Proposes a specific approach to creating a «pitch video» to succeed with a crowdsource funding campaign The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy.
John Ishiyama T. Comparative Politics. Principles of Democracy and Democratization John Ishiyama T. Comparative Politics. Principles of Democracy and Democratization Новинка

John Ishiyama T. Comparative Politics. Principles of Democracy and Democratization

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By revealing the contextual conditions which promote or hinder democratic development, Comparative Politics shows how democracy may not be the best institutional arrangement given a country's unique set of historical, economic, social, cultural and international circumstances. Addresses the contextual conditions which promote or hinder democratic development Reveals that democracy may not be the best institutional arrangement given a country's unique set of historical, economic, social, cultural and international circumstances Applies theories and principles relating to the promotion of the development of democracy to the contemporary case studies
AICPA Guide: Preparation, Compilation, and Review Engagements, 2017 AICPA Guide: Preparation, Compilation, and Review Engagements, 2017 Новинка

AICPA Guide: Preparation, Compilation, and Review Engagements, 2017

6764.02 руб. или Купить в рассрочку!
Issued under the authority of Accounting and Review Services Committee (ARSC) and a go-to guide for accountants performing preparation, compilation and review engagements, this version contains the most up-to-date guidance, including the recently issued Statement on Standards for Accounting and Review Services (SSARS) No. 22, Compilation of Pro Forma Financial Information, and SSARS No. 23, Omnibus Statement on Standards for Accounting and Review Services – 2016. This edition also contains some enhancive updates related to materiality in review engagements, professional skepticism, and more illustrative accountant’s reports.
Heidi Levine College Student Mental Health. New Directions for Student Services, Number 156 Heidi Levine College Student Mental Health. New Directions for Student Services, Number 156 Новинка

Heidi Levine College Student Mental Health. New Directions for Student Services, Number 156

2203.72 руб. или Купить в рассрочку!
In recent years, there has been heightened attention paid to the mental health needs of college students, the range and scope of these issues, and the challenges related to providing mental health services. Counseling center data, changing legal mandates and anecdotal reports from senior practitioners all point to the growing complexity of managing these issues. This volume examines clinical issues for student affairs professionals beyond the counseling center– addressing how campuses can be prepared for and respond to mental health issues. It helps readers cultivate a community-centered understanding of and sense of shared responsibility for promoting mental health, knowledge about best practices for service provision, and strategies for dealing with mental health issues pertaining to specific student populations and issues within the environment. Topics covered include: Contextual and foundational information related to current student mental health trends, Mental health aspects of certain populations including military-connected students, students on the autism spectrum, and international student, Bigger-picture, systemic issues related to mental health faced by colleges and universities, and Future directions of mental health on campuses. This is the 156th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Strutt P. Market Leader Business Grammar and Usage Business English Strutt P. Market Leader Business Grammar and Usage Business English Новинка

Strutt P. Market Leader Business Grammar and Usage Business English

Market Leader is an extensive new Business English course which brings the real world of international business into the classroom. Developed in association with the Financial Times, it offers the widest and most flexible range of materials for learners and teachers alike. Key features of "Market Leader": Authentic texts from the Financial Times and other sources. Up-to-date business topics and issues. Comprehensive language and skills practice. Highly motivating case studies. "Business Grammar and Usage" contains extensive reference and practice of the most essential structures and functions in business English. Examples of usage are drawn from a variety of authentic sources. The learner can use this book to support their study of the main course or for stand-alone practice.
Mary Gillespie Helen Service Providers. ASPs, ISPs, MSPs, and WSPs Mary Gillespie Helen Service Providers. ASPs, ISPs, MSPs, and WSPs Новинка

Mary Gillespie Helen Service Providers. ASPs, ISPs, MSPs, and WSPs

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A strategic guide to mastering service provider relationships Well-known business management consultant and Boston Globe columnist Mary Helen Gillespie helps business and IT managers navigate through the confusing technology-driven landscape of service providers. Offering insight into the points of view for both the service provider and client, Gillespie guides readers through available services, from Internet access and applications service providers, to wireless and networking services and IT management services. Readers will find business models, overviews of the enabling technologies, coverage of economic and management issues, and clear descriptions of service offerings within each provider type. Most importantly, decision makers will be able to choose the right service provider to meet their needs and develop strategic partnerships when outsourcing non-core business functions.
Jay Hummel The Essential Advisor. Building Value in the Investor-Advisor Relationship Jay Hummel The Essential Advisor. Building Value in the Investor-Advisor Relationship Новинка

Jay Hummel The Essential Advisor. Building Value in the Investor-Advisor Relationship

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Leverage the financial services evolution to maximize your firm's value The Essential Advisor presents an insightful handbook for advisors looking to navigate the changing face of financial services. The industry is evolving, consumers are evolving, and many advisors are being left behind as old methods become less and less relevant. This book shows you how to turn this shift into a positive, by positioning your firm to maximize these new opportunities, and deliver the results and experience increasingly expected of financial advisors. You'll learn how to provide the transparency, hands-on interaction, and around-the-clock access today's clients demand, and how to consistently deliver service that robo-advisors cannot duplicate. Emerging technologies do not have to be a threat to your practice—they are tools that represent opportunities to provide greater service to your clients, and smart technology integration will be a hallmark of firms that survive the shift. This guide provides a clear vision of the future of financial services, and an indispensable management framework for maximizing your firm's future value. Advisors are increasingly confused about what clients are seeking, and clients are equally confused about what advisory firms offer that alternatives cannot. This book helps clear the air on both sides by examining the client's perspective of financial services, and helping advisors better communicate their strengths. Articulate the value of your services Leverage new technology to complement your practice Capitalize on opportunities and maximize your firm's value Position your firm to benefit from the changing consumer population Financial advisors can only grow their businesses if clients know what they do, know how to hire them, and can access them affordably. The Essential Advisor shows you to bring your firm into the future successfully.
Madaus Joseph W. Disability and Campus Dynamics. New Directions for Higher Education, Number 154 Madaus Joseph W. Disability and Campus Dynamics. New Directions for Higher Education, Number 154 Новинка

Madaus Joseph W. Disability and Campus Dynamics. New Directions for Higher Education, Number 154

2250.84 руб. или Купить в рассрочку!
Prepare your institution for a new generation of disability services that embraces the growing student, as well as staff and faculty population with disabilities. Legal compliance, reasonable accommodations, classroom instruction issues, strategies to improve the campus climate and more–this volume examines what disability services may have to offer, and have cmapuses and disability service professionals may need to collaborate or expand traditional notions of disability and disability services. Volume editors Wendy S. Harbour, Lawrence B. Taishoff Professor of Inclusive Education at Syracuse University, and Joseph W. Madaus, co-director of the Center on Postsecondary Education and Disability, assemble an introduction, and overview of disability services. Contributing authors examine campus case-studies, procedures and terminology, legal compliance and disability services for staff and faculty. The volume concludes with a broad view of disability itself and how its role as a part of campus diversity. This is the 154th volume of the Jossey-Bass quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.
Harri Holma Voice over LTE. VoLTE Harri Holma Voice over LTE. VoLTE Новинка

Harri Holma Voice over LTE. VoLTE

8664.87 руб. или Купить в рассрочку!
Describes the technological solutions and standards which will enable the migration of voice and SMS services over to LTE/EPC networks Main drivers for the introduction of Long Term Evolution of UTRAN (LTE) is to provide far better end user experience for mobile broadband services. However, service providers also need to have a clear strategy of how to offer voice and messaging services for consumers and enterprises. The voice service over LTE is becoming increasingly important when the smartphone penetration is increasing rapidly. Smartphones require both good quality voice and high speed broadband data. This book provides the exhaustive view to industry-approved technologies and standards behind the Voice over LTE (VoLTE). Whether a decision maker or technology analyst, this book explains a topic of substantial global market interest. It provides a good introduction to the technology and is useful for operators who may be deploying VoLTE, product managers responsible for VoLTE products and those who work in implementation and standardization of related technologies. Provides a comprehensive overview of industry-approved technologies and standards, providing vital information for decision makers and those working on the technology Written by authors working at the cutting edge of mobile communications technology today, bringing a mix of standards and product background, guaranteeing in-depth practical and standards information Covering the technical and practical elements of VoLTE, explaining the various approaches for providing voice services over LTE
Value Proposition Design: How to Create Products and Services Customers Want Value Proposition Design: How to Create Products and Services Customers Want Новинка

Value Proposition Design: How to Create Products and Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interact...
Timothy Rooney IP Address Management Principles and Practice Timothy Rooney IP Address Management Principles and Practice Новинка

Timothy Rooney IP Address Management Principles and Practice

10322.83 руб. или Купить в рассрочку!
This book will be the first covering the subject of IP address management (IPAM). The practice of IPAM includes the application of network management disciplines to IP address space and associated network services, namely DHCP (Dynamic Host Configuration Protocol) and DNS (Domain Name System). The consequence of inaccurately configuring DHCP is that end users may not be able to obtain IP addresses to access the network. Without proper DNS configuration, usability of the network will greatly suffer as the name-to-address lookup process may fail. Imagine having to navigate to a website or send an email or an instant message by IP address instead of by name! It's equally important that these DHCP and DNS configurations be based on a common IP address plan, which maps out the IP address hierarchy, subnets, address pools, and domains. IPAM applies management disciplines to these core services, including configuration, change control, auditing, reporting and so on, and they are necessary given the absolute requirement for properly managing IP space and DHCP and DNS servers. The linkages among an IP address plan, DHCP server configuration and DNS server configuration are inseparable; a change of an IP address will affect DNS information and perhaps DHCP as well. These functions provide the foundation for today's converged services IP networks, so they need to be managed using a rigorous approach. Today, there is no single book that covers the management of these linkages and services they provide; IP Address Management Principles and Practice will fill that gap. While several books are available for leading vendors' DHCP and DNS services implementations, few exist for IP address planning, and none exist that unifies these three topics. To obtain a free copy of the IPAM Configuration Guide please send an email to: [email protected]
Summers D. Pocket Idioms Dictionary Summers D. Pocket Idioms Dictionary Новинка

Summers D. Pocket Idioms Dictionary

Get to grips with idioms! Over 3000 idioms. Clear and easy definitions. Thousands of examples showing real usage. Unique Activator section.
William Flanagan A. VoIP and Unified Communications. Internet Telephony and the Future Voice Network William Flanagan A. VoIP and Unified Communications. Internet Telephony and the Future Voice Network Новинка

William Flanagan A. VoIP and Unified Communications. Internet Telephony and the Future Voice Network

5240.31 руб. или Купить в рассрочку!
Translates technical jargon into practical business communications solutions This book takes readers from traditional voice, fax, video, and data services delivered via separate platforms to a single, unified platform delivering all of these services seamlessly via the Internet. With its clear, jargon-free explanations, the author enables all readers to better understand and assess the growing number of voice over Internet protocol (VoIP) and unified communications (UC) products and services that are available for businesses. VoIP and Unified Communications is based on the author's careful review and synthesis of more than 7,000 pages of published standards as well as a broad range of datasheets, websites, white papers, and webinars. It begins with an introduction to IP technology and then covers such topics as: Packet transmission and switching VoIP signaling and call processing How VoIP and UC are defining the future Interconnections with global services Network management for VoIP and UC This book features a complete chapter dedicated to cost analyses and payback calculations, enabling readers to accurately determine the short- and long-term financial impact of migrating to various VoIP and UC products and services. There's also a chapter detailing major IP systems hardware and software. Throughout the book, diagrams illustrate how various VoIP and UC components and systems work. In addition, the author highlights potential problems and threats to UC services, steering readers away from common pitfalls. Concise and to the point, this text enables readers—from novices to experienced engineers and technical managers—to understand how VoIP and UC really work so that everyone can confidently deal with network engineers, data center gurus, and top management.
William Flanagan A. VoIP and Unified Communications. Internet Telephony and the Future Voice Network William Flanagan A. VoIP and Unified Communications. Internet Telephony and the Future Voice Network Новинка

William Flanagan A. VoIP and Unified Communications. Internet Telephony and the Future Voice Network

5351.57 руб. или Купить в рассрочку!
Translates technical jargon into practical business communications solutions This book takes readers from traditional voice, fax, video, and data services delivered via separate platforms to a single, unified platform delivering all of these services seamlessly via the Internet. With its clear, jargon-free explanations, the author enables all readers to better understand and assess the growing number of voice over Internet protocol (VoIP) and unified communications (UC) products and services that are available for businesses. VoIP and Unified Communications is based on the author's careful review and synthesis of more than 7,000 pages of published standards as well as a broad range of datasheets, websites, white papers, and webinars. It begins with an introduction to IP technology and then covers such topics as: Packet transmission and switching VoIP signaling and call processing How VoIP and UC are defining the future Interconnections with global services Network management for VoIP and UC This book features a complete chapter dedicated to cost analyses and payback calculations, enabling readers to accurately determine the short- and long-term financial impact of migrating to various VoIP and UC products and services. There's also a chapter detailing major IP systems hardware and software. Throughout the book, diagrams illustrate how various VoIP and UC components and systems work. In addition, the author highlights potential problems and threats to UC services, steering readers away from common pitfalls. Concise and to the point, this text enables readers—from novices to experienced engineers and technical managers—to understand how VoIP and UC really work so that everyone can confidently deal with network engineers, data center gurus, and top management.

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
Продажа usage of facebook to promote library’s services лучших цены всего мира
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