using the web to compete in a global marketplace



William Olsen P. The Anti-Corruption Handbook. How to Protect Your Business in the Global Marketplace William Olsen P. The Anti-Corruption Handbook. How to Protect Your Business in the Global Marketplace Новинка

William Olsen P. The Anti-Corruption Handbook. How to Protect Your Business in the Global Marketplace

6985.38 руб. или Купить в рассрочку!
The global marketplace can be risky business. Get the knowledge and tools you need to get a competitive advantage in the global markets with The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace. Authoritative and timely, this essential guide equips you—whether you are an auditor, CFO, general counsel, internal auditor, compliance officer, or forensic accountant—to readily identify the signs of corruption and fraud in the global marketplace and successfully investigate it. This practical guide presents a clear picture of the world of global business corruption, with discussion of: The U.S. laws governing corruption The pitfalls of emerging markets The key to unmasking corrupt activity Reducing risk through technology Intellectual property theft The current state of anti–money laundering in the global marketplace How to investigate allegations of corruption Costs of corruption for industries, economies, and countries With detailed coverage of the evolution and accounting provisions of the Foreign Corruption Practices Act (FCPA), The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace sheds light on the issues and threats that your business faces, the risks of doing business in the global marketplace, and the precautions your organization must take to deter such activity from occurring in the first place.
Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business Новинка

Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business

Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child
John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age Новинка

John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age

1768.98 руб. или Купить в рассрочку!
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
David Crowder A. Building a Web Site For Dummies David Crowder A. Building a Web Site For Dummies Новинка

David Crowder A. Building a Web Site For Dummies

1616.34 руб. или Купить в рассрочку!
The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.
Amy Karam The China Factor. Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy Amy Karam The China Factor. Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy Новинка

Amy Karam The China Factor. Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

1940.38 руб. или Купить в рассрочку!
The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements “The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy…” – Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank “The China Factor’s case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.” —SIMON KHALAF, SVP, Yahoo Inc. “The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.” —DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University “High tech
Global: Coursebook: Pre-intermediate Level Global: Coursebook: Pre-intermediate Level Новинка

Global: Coursebook: Pre-intermediate Level

"global" is a ground-breaking 6-level adult course for today's learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information-rich topics and texts, and to learn about English as an international language. "global" offers a comprehensive range of interactive digital components for use in class, out of class and even on the move. These include extra listening, video material and online practice. The "global" coursebook is also available in a fully interactive digital version with embedded multimedia assets.
Global Pre-Intermediate: Teacher‘s Book (+ DVD-ROM) Global Pre-Intermediate: Teacher‘s Book (+ DVD-ROM) Новинка

Global Pre-Intermediate: Teacher‘s Book (+ DVD-ROM)

GLOBAL is a ground-breaking 6-level adult course for today's learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information - rich topics and texts, and to learn about English as an international language. GLOBAL offers a comprehensive range of interactive digital components for use in class, out of class and even on the move. These include extra listening, video material and online practice. The global coursebook is also available in a fully interactive digital version with embedded multimedia assets.
Global Pre-intermediate Business Class eWorkbook Global Pre-intermediate Business Class eWorkbook Новинка

Global Pre-intermediate Business Class eWorkbook

Global is a ground-breaking 6-level adult course for today's learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information-rich topics and texts, and to learn about English as an international language. Global offers a comprehensive range of interactive digital components for use in class, out of class and even on the move. These include extra listening, video material and online practice. The global coursebook is also available in a fully interactive digital version with embedded multimedia assets.
Aaron Vegh Web Development with the Mac Aaron Vegh Web Development with the Mac Новинка

Aaron Vegh Web Development with the Mac

3233.32 руб. или Купить в рассрочку!
Everything you need to know to create Web sites using your Mac Create and deploy striking Web sites and apps on a Mac for your own business or for clients using the essential techniques in this focused guide. While most Web site how-tos are geared toward either designers or programmers, this detailed book covers both aspects, helping you develop the complete skill sets that you'll need professionally. Tap all of the out-of-the-box perks that Apple has to offer for Web development with these techniques and insights from a seasoned Mac Web developer. Takes you through everything that Macs have to offer for Web development, such as a Web server, PHP, and Ruby on Rails; Macs come with these right out of the box, making setting up a Web development environment pushbutton-easy Reveals the science and the artistry behind creating beautiful and intuitive Web pages using Apple technology Covers the technical elements of Web page construction with HTML, CSS, Javascript, PHP, and Rails; then goes beyond to show you how to add creative flair using Photoshop Turn your design and development skills into marketable assets with this essential guide for Apple users. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Mona Pearl Grow Globally. Opportunities for Your Middle-Market Company Around the World Mona Pearl Grow Globally. Opportunities for Your Middle-Market Company Around the World Новинка

Mona Pearl Grow Globally. Opportunities for Your Middle-Market Company Around the World

4204.16 руб. или Купить в рассрочку!
Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time. Reveals how to anticipate change in global decision-making and execution Explores how to identify trends and respond to differences between internal corporate culture and the target culture Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.
Pietra Rivoli The Travels of a T-Shirt in the Global Economy. An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with Updates on Economic Issues and Main Characters Pietra Rivoli The Travels of a T-Shirt in the Global Economy. An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with Updates on Economic Issues and Main Characters Новинка

Pietra Rivoli The Travels of a T-Shirt in the Global Economy. An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with Updates on Economic Issues and Main Characters

1293.59 руб. или Купить в рассрочку!
The keys to global business success, as taught by a T-shirt's journey The Travels of a T-Shirt in the Global Economy is a critically-acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a U.S. storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy. Along the way, this fascinating exploration addresses a wealth of compelling questions about politics, trade, economics, ethics, and the impact of history on today's business landscape. This new printing of the second edition includes a revised preface and a new epilogue with updates through 2014 on the people, industries, and policies related to the T-shirt's life story. Using a simple, everyday T-shirt as a lens through which to explore the business, economic, moral, and political complexities of globalization in a historical context, Travels encapsulates a number of complex issues into a single identifiable object that will strike a chord with readers as they: Investigate the sources of sustained competitive advantage in different industries Examine the global economic and political forces that explain trade patters between countries Analyze complex moral issues related to globalization and international business Discover the importance of cultural and human elements in international trade This story of a simple product illuminates the many complex issues which businesspeople, policymakers, and global citizens are touched by every day.
Brad Schepp The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace Brad Schepp The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace Новинка

Brad Schepp The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

1613.75 руб. или Купить в рассрочку!
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available. The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. • An answer-packed guide for all your questions about doing business through Alibaba.com • Officially licensed and supported by Alibaba.com, this is the only guide you need • Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones • The first and only step-by-step guide to using Alibaba.com effectively Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.
John Mueller Paul AWS for Developers For Dummies John Mueller Paul AWS for Developers For Dummies Новинка

John Mueller Paul AWS for Developers For Dummies

1939.74 руб. или Купить в рассрочку!
Everything you need to get running with IaaS for Amazon Web Services Modern businesses rely on Infrastructure-as-a-Service (IaaS)—a setup in which someone else foots the bill to create application environments—and developers are expected to know how to write both platform-specific and IaaS-supported applications. If you're a developer who writes desktop and web applications but have little-to-no experience with cloud development, this book is an essential tool in getting started in the IaaS environment with Amazon Web Services. In Amazon Web Services For Developers For Dummies, you'll quickly and easily get up to speed on which language or platform will work best to meet a specific need, how to work with management consoles, ways you'll interact with services at the command line, how to create applications with the AWS API, and so much more. Assess development options to produce the kind of result that's actually needed Use the simplest approach to accomplish any given task Automate tasks using something as simple as the batch processing features offered by most platforms Create example applications using JavaScript, Python, and R Discover how to use the XML files that appear in the management console to fine tune your configuration Making sense of Amazon Web Services doesn't have to be as difficult as it seems—and this book shows you how.
Global Beginner: Teacher's Book (+ CD-ROM) Global Beginner: Teacher's Book (+ CD-ROM) Новинка

Global Beginner: Teacher's Book (+ CD-ROM)

Global is a ground-breaking 6-level adult course for today's learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information-rich topics and texts, and to learn about English as an international language. Gobal offers a comprehensive range of interactive digital components for use in class, out of class and even on the move. These include extra listening, video material and online practice. The global coursebook is also available in a fully interactive digital version with embedded multimedia assets.
Hiroshi Mikitani The Power to Compete. An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy Hiroshi Mikitani The Power to Compete. An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy Новинка

Hiroshi Mikitani The Power to Compete. An Economist and an Entrepreneur on Revitalizing Japan in the Global Economy

1616.99 руб. или Купить в рассрочку!
"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." – Bill Gates, «5 Books to Read This Summer» Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the «Japan Disease.» As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market «Abenomics» affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.
Adam Franklin Web Marketing That Works. Confessions from the Marketing Trenches Adam Franklin Web Marketing That Works. Confessions from the Marketing Trenches Новинка

Adam Franklin Web Marketing That Works. Confessions from the Marketing Trenches

1872.47 руб. или Купить в рассрочку!
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Pam Brewer Estes International Virtual Teams. Engineering Global Success Pam Brewer Estes International Virtual Teams. Engineering Global Success Новинка

Pam Brewer Estes International Virtual Teams. Engineering Global Success

3795.93 руб. или Купить в рассрочку!
Dr. Brewer presents a complete guide to international virtual team communication with the most up-to-date research developments in the engineering workplace on a global scale, and a problem-solving approach to using and communicating in virtual teams. Presents guidelines heavily based on empirical data Application of virtual team communication guidelines to the field of engineering Provides strategies and sample projects for teaching
Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust Новинка

Chris Brogan Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust

1096.32 руб. или Купить в рассрочку!
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.
Jeffrey Pollock T. Semantic Web For Dummies Jeffrey Pollock T. Semantic Web For Dummies Новинка

Jeffrey Pollock T. Semantic Web For Dummies

2715.89 руб. или Купить в рассрочку!
Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciting online evolution. Whether you’re a consumer doing research online, a business owner who wants to offer your customers the most useful Web site, or an IT manager eager to understand Semantic Web solutions, Semantic Web For Dummies is the place to start! It will help you: Know how the typical Internet user will recognize the effects of the Semantic Web Explore all the benefits the data Web offers to businesses and decide whether it’s right for your business Make sense of the technology and identify applications for it See how the Semantic Web is about data while the “old” Internet was about documents Tour the architectures, strategies, and standards involved in Semantic Web technology Learn a bit about the languages that make it all work: Resource Description Framework (RDF) and Web Ontology Language (OWL) Discover the variety of information-based jobs that could become available in a data-driven economy You’ll also find a quick primer on tech specifications, some key priorities for CIOs, and tools to help you sort the hype from the reality. There are case studies of early Semantic Web successes and a list of common myths you may encounter. Whether you’re incorporating the Semantic Web in the workplace or using it at home, Semantic Web For Dummies will help you define, develop, implement, and use Web 3.0.
Global: Workbook: Upper-intermediate Level (+ CD) Global: Workbook: Upper-intermediate Level (+ CD) Новинка

Global: Workbook: Upper-intermediate Level (+ CD)

Global is a ground-breaking 6-level adult course for today's learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information-rich topics and texts, and to learn about English as an international language. The global workbooks complement and expand on the content of the coursebook and contain the language practice of the eWorkbook in an easy-to-use printed format. The workbooks also include an audio CD for use with listening and pronunciation activities. Global offers a comprehensive range of interactive digital components for use in class, out of class and even on the move. These include extra listening, video material and online practice.
Kathleen Taylor Getting a Web Development Job For Dummies Kathleen Taylor Getting a Web Development Job For Dummies Новинка

Kathleen Taylor Getting a Web Development Job For Dummies

1939.74 руб. или Купить в рассрочку!
Craving a career in web dev? Chart your path with this helpful guide Getting a Web Development Job For Dummies provides a roadmap to one of the «hot jobs» in the booming world of tech. The web development field is large, and it encompasses many actual functions. This book helps you understand the web development career opportunities and determine the path you should take, based on your own personal needs and preferences, to launch your career. You'll learn about various career options, the skills you'll need to become an attractive candidate, how to go about learning the ropes, and proving your abilities to a potential employer or client. With so many possible goals and no one right way to get there, this book cuts through the confusion to put you on the path to a career you want. The web development industry is expected to grow for the foreseeable future, and there is already a shortage of trained workers to fill the jobs. Whether you lean technical or aesthetic, you can find your place in the industry with right skills—both hard and soft—and with the right plan. Getting a Web Development Job For Dummies is your guide to formulating that plan and getting started right. Find formal or informal ways to build the tech skills you'll need Discover where you fit, whether as a freelancer or within an organization Learn how to build a resume, develop a portfolio, and impress interviewers Get expert tips on finding resources, building a reputation, and more If your pet peeves include malfunctioning forms, flashing banners, and sites that take way too long to load, the web development world needs you. But before you begin your journey, you need a destination and a route in mind. Getting a Web Development Job For Dummies is your roadmap, so you can set out today.
Alexander Dawson Future-Proof Web Design Alexander Dawson Future-Proof Web Design Новинка

Alexander Dawson Future-Proof Web Design

2909.93 руб. или Купить в рассрочку!
Best practices for flexible design that meet common challenges The web is constantly changing and evolving with an increased range of devices, browsers, and standards that need to be considered in design. Web designers know they must stay sharp in order to keep up with the rapid pace of technology change. This much-needed book teaches the art of flexible and adaptable design that can work easily with new devices, technologies, and standards. You'll quickly discover how this resource stands out from the crowd as it provides you with a roadmap for ensuring that your designs are stable and flexible enough to handle whatever technology changes are coming in the future. Takes you on a journey of discovery as you learn how to prepare yourself for undefined changes in the dynamic environment of web design Shares straightforward tips for adopting a forward-thinking approach to the subject of web evolution Uncovers the essential skills you need in order to survive the future of the web Using the fundamental skills and processes laid out in this roadmap, you'll be able to boost your stability and flexibility while coding with confidence.
Sue Jenkins Web Design All-in-One For Dummies Sue Jenkins Web Design All-in-One For Dummies Новинка

Sue Jenkins Web Design All-in-One For Dummies

2909.93 руб. или Купить в рассрочку!
All you need to know on web design in a thorough new edition If you want just one complete reference on web design, this book is it. The newest edition of this essential guide features 650+ pages on the latest tools and new web design standards, such as HTML5, CSS 3, and other core technologies and page-building strategies. Five minibooks provide deep coverage: essential pre-design considerations, how to establish the look of your site, building a site, how to test your site, and taking your site public. Design professional and author Sue Jenkins understands what designers need and gives you the answers. Thorough revision brings you up to date on the latest changes in the world of web design Features five minibooks that cover all the bases: Getting Started, Designing for the Web, Building the Site, Standards and Testing, and Publishing and Site Maintenance Covers the latest tools, page-building strategies, and emerging technologies, such as HTML5 and CSS 3 Includes over 650 pages of detail on such topics as establishing audience focus, creating content, using mock-ups and storyboards to establish the look, how to design for text and images, testing your site, and more If you're looking for an in-depth reference on all aspects of designing and building a site and taking it live, Web Design All-in-One For Dummies, 2nd Edition is the book.
Andrea Tarr PHP and MySQL 24-Hour Trainer Andrea Tarr PHP and MySQL 24-Hour Trainer Новинка

Andrea Tarr PHP and MySQL 24-Hour Trainer

2586.53 руб. или Купить в рассрочку!
Step-by-step lessons for using PHP and MySQL in a unique book-and-video combination Assuming no previous experience with PHP or MySQL, this book-and-video package is ideal reading for anyone who wants to go beyond HTML/CSS in order to provide clients with the most dynamic web sites possible. The approachable tone breaks down the basics of programming and PHP and MySQL in individual lessons starting with the installation of the programs necessary to run PHP. You begin with a static web site and then watch and learn as PHP functionality is added as you work through the lessons. When working with databases, the MySQL database is introduced with demonstrations that show how to interact with it. The accompanying videos enhance your learning experience, as each lesson in the book is portrayed in the video exercises. Lessons include: ? Getting started with PHP ? Setting up your workspace ? Adding PHP to a web page ? Learning PHP syntax ? Working with variables ? Debugging code ? Working with complex data ? Making decisions ? Repeating program steps ? Learning about scope ? Reusing code with functions ? Creating forms ? Introducing object-oriented programming ? Defining classes ? Using classes ? Using advanced techniques ? Handling errors ? Writing secure code ? Introducing databases ? Introducing MySQL ? Creating and connecting to the ? Creating tables ? Entering data ? Selecting data ? Using multiple tables ? Changing data ? Deleting data ? Preventing database security issues ? Creating user logins ? Turn the case study into a content management system Note: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.
William Putsis Compete Smarter, Not Harder. A Process for Developing the Right Priorities Through Strategic Thinking William Putsis Compete Smarter, Not Harder. A Process for Developing the Right Priorities Through Strategic Thinking Новинка

William Putsis Compete Smarter, Not Harder. A Process for Developing the Right Priorities Through Strategic Thinking

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How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.
Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities Новинка

Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
Timothy Sinclair Global Governance Timothy Sinclair Global Governance Новинка

Timothy Sinclair Global Governance

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In today’s uncertain world, the concept of global governance has never been more relevant or widely discussed. But what does this elusive idea really mean, and why has it become so important? This pacey introduction sheds new light on the issues involved, offering readers a comprehensive account of competing conceptions of global governance, and evaluating the ways in which rival theories strive to make sense of our complex world. In a series of short, accessible chapters, Timothy Sinclair guides readers through the key perspectives on this crucial topic. In each, he assesses a range of actors and assumptions using real world issues – from global financial crisis and climate change to the politics of gender relations – to show how questions of global governance carry quite specific implications for the everyday lives of people in different parts of the world. Supplemented by thought-provoking ‘problems to consider’, as well as annotated reading guides at the end of each section, the book equips students to make up their own minds which approach or approaches might be cogent and for what purposes. Written with verve and clarity, this compelling introduction brings problems of global governance to life ably showing why and how they are both relevant and compelling for all citizens in the 21st century.
Shaun Rein The End of Cheap China. Economic and Cultural Trends that Will Disrupt the World Shaun Rein The End of Cheap China. Economic and Cultural Trends that Will Disrupt the World Новинка

Shaun Rein The End of Cheap China. Economic and Cultural Trends that Will Disrupt the World

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As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the era is coming to a close. Readers will learn why the cheap labor pool is beginning to dry up, what that means for the rest of the world, and how businesses will have to adapt to stay afloat. This updated second edition includes new statistics, the latest news on the Chinese economy, and additional case studies that illustrate the ways in which China has developed—into a brand-new potential market. China's social, political, and economic evolution will affect the entire world. Rising incomes are building pressure on the global commodities market, inflation is only just beginning, and consumers are experiencing sticker shock as cheap labor is becoming harder to find. The End of Cheap China explains the factors driving these changes, the impact that can be expected, and the opportunities that constitute a major silver lining for businesses panicking about the coming paradigm shift. Readers will: Discover the eight mega-trends changing China, and how far the ripples will spread Learn how rising costs in China will dramatically affect the American way of life Examine the rise of Chinese consumption, and the friction it engenders Consider the changes businesses must make to remain profitable in a changing world The global marketplace is evolving, and it's up to businesses to keep pace with the changes. The End of Cheap China provides a roadmap for navigating these changes, helping businesses lead the charge toward a more affluent global economy.
Robert Minikin The Offshore Renminbi. The Rise of the Chinese Currency and Its Global Future Robert Minikin The Offshore Renminbi. The Rise of the Chinese Currency and Its Global Future Новинка

Robert Minikin The Offshore Renminbi. The Rise of the Chinese Currency and Its Global Future

The rise of the renminbi and what it means for forex markets Chinese authorities have ambitious plans to «internationalize» the renminbi, transforming it from a tightly controlled domestic legal tender into a global currency for international trade, held by both private and public sector asset managers. The Offshore Renminbi examines this impending currency revolution, outlining why the emergence of China as a major economic power will likely soon be matched by a transformation of the renminbi's role in the global financial system. It explains how new markets for «offshore» renminbi are developing outside mainland China since the country is not yet ready to fully open up its economy to international capital flows, and the regulations that govern them. The potential growth for the renminbi market is vast, thanks to China's role in the global trading community. The early stages of the internationalization effort were small-scale, but momentum has greatly increased over the past 18 months, making this book more relevant than ever. These developments offer new opportunities (and challenges) for corporate treasurers and investors, as China's profound economic success and growing prominence in global trade may transform offshore renminbi into a new global reserve currency and a legitimate competitor to the U.S. dollar. Explores how the «internationalization» of the renminbi is likely to yield a new global currency to rival the U.S. dollar Examines «offshore» renminbi and the host of new financial markets they have created, from a spot FX market to Dim Sum bonds in Hong Kong Covers broad themes of interest to general readers and policymakers, as well as more detailed issues of practical and direct importance to corporate treasurers and investors The Chinese government has ambitious plans to make the renminbi a global currency. The Offshore Renminbi explains the complexities of this strategy and the dramatic implications for the global FX markets.
Robert Schwartz A. Mastering the Art of Equity Trading Through Simulation, + Web-Based Software. The TraderEx Course Robert Schwartz A. Mastering the Art of Equity Trading Through Simulation, + Web-Based Software. The TraderEx Course Новинка

Robert Schwartz A. Mastering the Art of Equity Trading Through Simulation, + Web-Based Software. The TraderEx Course

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An interactive guide to successfully trading in today's markets Mastering the Art of Equity Trading Through Simulation is a guidebook to interactive computer trading simulation designed to provide participants with hands-on experience in making tactical decisions and implementing them in different market environments-from continuous order drive markets to call auction markets, and from dealer markets to dark liquidity pools. By showing traders how to operate in these different markets, this reliable resource quickly reveals a good deal about what trading involves and how market design impacts trading decisions. Provides a virtual platform that gives users hands-on experience in making tactical trading decisions Shows exactly how prices are established in the marketplace Teaches how the structure of a marketplace influences participant decisions Learning to trade through study is like learning about a roller coaster ride verbally. You may get the idea of going up and down and around curves, but will lack the actual experience. Mastering the Art of Equity Trading Through Simulation will get you as close as possible to the markets-without actually going in them-and prepare you to profit once you're really there.
John Murphy J. Trading with Intermarket Analysis. A Visual Approach to Beating the Financial Markets Using Exchange-Traded Funds John Murphy J. Trading with Intermarket Analysis. A Visual Approach to Beating the Financial Markets Using Exchange-Traded Funds Новинка

John Murphy J. Trading with Intermarket Analysis. A Visual Approach to Beating the Financial Markets Using Exchange-Traded Funds

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A visual guide to market trading using intermarket analysis and exchange-traded funds With global markets and asset classes growing even more interconnected, intermarket analysis—the analysis of related asset classes or financial markets to determine their strengths and weaknesses—has become an essential part of any trader's due diligence. In Trading with Intermarket Analysis, John J. Murphy, former technical analyst for CNBC, lays out the technical and intermarket tools needed to understand global markets and illustrates how they help traders profit in volatile climates using exchange-traded funds. Armed with a knowledge of how economic forces impact various markets and financial sectors, investors and traders can profit by exploiting opportunities in markets about to rise and avoiding those poised to fall. Trading with Intermarket Analysis provides advice on trend following, chart patterns, moving averages, oscillators, spotting tops and bottoms, using exchange-traded funds, tracking market sectors, and the new world of intermarket relationships, all presented in a highly visual way. Gives readers a visually rich introduction to the world of intermarket analysis, the ultimate tool for beating the markets Provides practical advice on trend following, chart patterns, moving averages, oscillators, spotting tops and bottoms, using exchange-traded funds, tracking market sectors, and intermarket relationships Includes appendices on Japanese candlesticks and point-and-figure charting Comprehensive and easy-to-use, Trading with Intermarket Analysis presents the most important concepts related to using exchange-traded funds to beat the markets in a visually accessible format.
Ioannis Ntzoufras Bayesian Modeling Using WinBUGS Ioannis Ntzoufras Bayesian Modeling Using WinBUGS Новинка

Ioannis Ntzoufras Bayesian Modeling Using WinBUGS

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A hands-on introduction to the principles of Bayesian modeling using WinBUGS Bayesian Modeling Using WinBUGS provides an easily accessible introduction to the use of WinBUGS programming techniques in a variety of Bayesian modeling settings. The author provides an accessible treatment of the topic, offering readers a smooth introduction to the principles of Bayesian modeling with detailed guidance on the practical implementation of key principles. The book begins with a basic introduction to Bayesian inference and the WinBUGS software and goes on to cover key topics, including: Markov Chain Monte Carlo algorithms in Bayesian inference Generalized linear models Bayesian hierarchical models Predictive distribution and model checking Bayesian model and variable evaluation Computational notes and screen captures illustrate the use of both WinBUGS as well as R software to apply the discussed techniques. Exercises at the end of each chapter allow readers to test their understanding of the presented concepts and all data sets and code are available on the book's related Web site. Requiring only a working knowledge of probability theory and statistics, Bayesian Modeling Using WinBUGS serves as an excellent book for courses on Bayesian statistics at the upper-undergraduate and graduate levels. It is also a valuable reference for researchers and practitioners in the fields of statistics, actuarial science, medicine, and the social sciences who use WinBUGS in their everyday work.
Howie Jacobson AdWords For Dummies Howie Jacobson AdWords For Dummies Новинка

Howie Jacobson AdWords For Dummies

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AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Yoram Koren The Global Manufacturing Revolution. Product-Process-Business Integration and Reconfigurable Systems Yoram Koren The Global Manufacturing Revolution. Product-Process-Business Integration and Reconfigurable Systems Новинка

Yoram Koren The Global Manufacturing Revolution. Product-Process-Business Integration and Reconfigurable Systems

The concrete tools manufacturing enterprises need to thrive in today's global environment For a manufacturing enterprise to succeed in this current volatile economic environment, a revolution is needed in restructuring its three main components: product design, manufacturing, and business model. The Global Manufacturing Revolution is the first book to focus on these issues. Based on the author's long-standing course work at the University of Michigan, this unique volume proposes new technologies and new business strategies that can increase an enterprise's speed of responsiveness to volatile markets, as well as enhance the integration of its own engineering and business. Introduced here are innovations to the entire manufacturing culture: An original approach to the analysis of manufacturing paradigms Suggested methods for developing creativity in product design A quantitative analysis of manufacturing system configurations A new manufacturing «reconfigurable» paradigm, in which the speed of responsiveness is the prime business goal An original approach to using information technology for workforce empowerment The book also offers analysis and original models of previous manufacturing paradigms' technical and business dimensions—including mass production and mass customization—in order to fully explain the current revolution in global manufacturing enterprises. In addition, 200 original illustrations and pictures help to clarify the topics. Globalization is creating both opportunities and challenges for companies that manufacture durable goods. The tools, theories, and case studies in this volume will be invaluable to engineers pursuing leadership careers in the manufacturing industry, as well as to leaders of global enterprises and business students who are motivated to lead manufacturing enterprises and ensure their growth.
Andy Harris HTML5 For Dummies Quick Reference Andy Harris HTML5 For Dummies Quick Reference Новинка

Andy Harris HTML5 For Dummies Quick Reference

1228.26 руб. или Купить в рассрочку!
Essential information about using HTML5: everything you need at your fingertips HTML is the predominant programming language used to create Web pages. HTML5 has enhanced rich media, geolocation, database and mobile capabilities, and is now able to script APIs, making it a must-have for Web developers. This convenient reference, comb-bound to lie flat, makes it easy to find the information you need in a hurry so you can get those terrific Web pages designed and online right now. HTML is used extensively in creating Web pages, especially for mobile browsers; HTML5 offers exciting enhancements that Web developers are eager to master Features a handy format that provides essential information in a quick and simple manner, with easy-to-follow instructions, smaller size, and convenient, lay-flat binding Covers using HTML5, CSS3, and JavaScript The basic information you need to develop eye-popping Web sites with HTML5 are easy to find in HTML5 For Dummies Quick Reference.
S. Sethi Prakash Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations S. Sethi Prakash Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations Новинка

S. Sethi Prakash Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations

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Learn how large corporations can make real improvements in their standard business practices without jeopardizing their competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities of multinational corporations and global business issues, outlines a number of highly effective approaches by which corporate leaders can improve their credibility and ensure the protection of the human and civil rights of their workers across the globe. Order your copy today!
Vijay Mahajan The Arab World Unbound. Tapping into the Power of 350 Million Consumers Vijay Mahajan The Arab World Unbound. Tapping into the Power of 350 Million Consumers Новинка

Vijay Mahajan The Arab World Unbound. Tapping into the Power of 350 Million Consumers

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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.
Nikhil Abraham Coding All-in-One For Dummies Nikhil Abraham Coding All-in-One For Dummies Новинка

Nikhil Abraham Coding All-in-One For Dummies

2586.53 руб. или Купить в рассрочку!
See all the things coding can accomplish The demand for people with coding know-how exceeds the number of people who understand the languages that power technology. Coding All-in-One For Dummies gives you an ideal place to start when you're ready to add this valuable asset to your professional repertoire. Whether you need to learn how coding works to build a web page or an application or see how coding drives the data revolution, this resource introduces the languages and processes you'll need to know. Peek inside to quickly learn the basics of simple web languages, then move on to start thinking like a professional coder and using languages that power big applications. Take a look inside for the steps to get started with updating a website, creating the next great mobile app, or exploring the world of data science. Whether you're looking for a complete beginner's guide or a trusted resource for when you encounter problems with coding, there's something for you! Create code for the web Get the tools to create a mobile app Discover languages that power data science See the future of coding with machine learning tools With the demand for skilled coders at an all-time high, Coding All-in-One For Dummies is here to propel coding newbies to the ranks of professional programmers.
Todd Lipscomb Re-Made in the USA. How We Can Restore Jobs, Retool Manufacturing, and Compete With the World Todd Lipscomb Re-Made in the USA. How We Can Restore Jobs, Retool Manufacturing, and Compete With the World Новинка

Todd Lipscomb Re-Made in the USA. How We Can Restore Jobs, Retool Manufacturing, and Compete With the World

1613.75 руб. или Купить в рассрочку!
A business-based rallying cry to reclaim the US economy There is a nagging feeling that the U.S. is slipping as a nation and our people are powerless to do anything to fix it. Issues such as jobs, product quality and safety, wages, the economy, and our status as the world's leading superpower are all tied together with our massive trade deficit. Re-Made in the USA addresses these issues using the author's firsthand observations and analysis, and offers a practical plan for how we can get our economy and global status back. A practical action plan to get the nation back on track If you're worried about America when you start reading this book, you'll finish feeling empowered Todd Lipscomb has a distinguished record in international business America's future does not have to be on the decline. In inspiring terms, Re-Made in the USA lays out the choice Americans have between doing nothing, and doing what we do best-rolling up our sleeves and working hard to fix the problem.
Mark Levene An Introduction to Search Engines and Web Navigation Mark Levene An Introduction to Search Engines and Web Navigation Новинка

Mark Levene An Introduction to Search Engines and Web Navigation

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This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Jim Kukral F. Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue Jim Kukral F. Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue Новинка

Jim Kukral F. Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue

1613.75 руб. или Купить в рассрочку!
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools…provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Mark Levene An Introduction to Search Engines and Web Navigation Mark Levene An Introduction to Search Engines and Web Navigation Новинка

Mark Levene An Introduction to Search Engines and Web Navigation

This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Lisa Sabin-Wilson WordPress For Dummies Lisa Sabin-Wilson WordPress For Dummies Новинка

Lisa Sabin-Wilson WordPress For Dummies

The bestselling guide to WordPress—fully updated Updated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing platform to get your very own blog or website up and running—in no time. In WordPress For Dummies, you'll find out how to choose and customize a theme, pick the perfect web host, manage multiple websites with multiple authors, and tons more. Due in large part to its state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. Whether you're new to the web/blogging community or want to maximize your site, this hands-on guide is packed with everything you need to navigate the wonderful world of WordPress—and ensure the fruit of your labors gets the attention and traffic it deserves. Get set up with a new WordPress.org account Leverage the power of WordPress as a CMS tool Forget one website—manage as many as you want Optimize aesthetics, web standards, and usability Not a WordPress guru? No worries! Everything you need to become a pro is a page—and a click—away!
Ralph DiClemente J. Introduction to Global Health Promotion Ralph DiClemente J. Introduction to Global Health Promotion Новинка

Ralph DiClemente J. Introduction to Global Health Promotion

6840.46 руб. или Купить в рассрочку!
Introduction to Global Health Promotion addresses a breadth and depth of public health topics that students and emerging professionals in the field must understand as the world's burden of disease changes with non-communicable diseases on the rise in low- and middle-income countries as their middle class populations grow. Now more than ever, we need to provide health advocacy and intervention to prevent, predict, and address emerging global health issues. This new text from the Society for Public Health Education (SOPHE) prepares readers with thorough and thoughtful chapters on global health promotion theories, best practices, and perspectives on the future of the field, from the individual to the global level. The world's biggest health care challenges—including HIV, malaria, heart disease, smoking, and violence, among others—are explored in detail in Introduction to Global Health Promotion. The state of the science, including the latest empirical data, is distilled into 19 chapters that update readers on the complex issues surrounding a variety of illnesses and conditions, and disease epidemics and individual, social, institutional, and governmental barriers to preventing them. Expert authors bring to the fore human rights issues, new uses of technology, and practical application of theory. These perspectives, along with the book's multidisciplinary approach, serve to create a well-rounded understanding of global health today. Learn more from the Editors of Introduction to Global Health Promotion here.
Global: Coursebook, Global Business Class eWorkbook: Intermediate Level (+ DVD-ROM) (комплект из 2 книг) Global: Coursebook, Global Business Class eWorkbook: Intermediate Level (+ DVD-ROM) (комплект из 2 книг) Новинка

Global: Coursebook, Global Business Class eWorkbook: Intermediate Level (+ DVD-ROM) (комплект из 2 книг)

Global is a ground-breaking 6-level adult course for today's learners of English. It enables you to learn English as it is used in our globalised world, to learn through English using information-rich topics and texts, and to learn about English as an international language. Global offers a comprehensive range of interactive digital components for use in class, out of class and even on the move. These include extra listening, video material and online practice. The global coursebook is also available in a fully interactive digital version with embedded multimedia assets.
Theodore Malloch Roosevelt The End of Ethics and A Way Back. How To Fix A Fundamentally Broken Global Financial System Theodore Malloch Roosevelt The End of Ethics and A Way Back. How To Fix A Fundamentally Broken Global Financial System Новинка

Theodore Malloch Roosevelt The End of Ethics and A Way Back. How To Fix A Fundamentally Broken Global Financial System

3233.97 руб. или Купить в рассрочку!
Bestselling author and professor Ted Malloch calls for real financial reform to restore confidence and fairness to a broken system From Ponzi schemes to the credit crisis to the real estate bubble, the financial industry seems to have lost its way on the road to riches. As private greed continues to undermine the public good, one might wonder what ever happened to business ethics. And how can we reform the global financial system to benefit everyone, rather than just the very lucky few? In The End of Ethics and the Way Back, the bestselling author of Doing Virtuous Business teams up with attorney and Yale University Postdoctoral Fellow, Jordan Mamorsky to examine the most recent failures of business virtue, prudence, and governance—from Bernie Madoff to Jon Corzine and MF Global—before offering a set of structural and holistic solutions for our current ethical crisis in global finance. Features compelling case studies that reveal the saturation of economic vice in global finance Suggests structural reforms to the global financial system that would increase confidence among consumers and encourage ethical behavior among finance professionals Written by Ted Malloch, author of the bestseller Doing Virtuous Business with attorney Jordan Mamorsky Ideal for financial regulators, business students and academics, and professionals in the finance industry
Michael Bowles Machine Learning in Python. Essential Techniques for Predictive Analysis Michael Bowles Machine Learning in Python. Essential Techniques for Predictive Analysis Новинка

Michael Bowles Machine Learning in Python. Essential Techniques for Predictive Analysis

3800.25 руб. или Купить в рассрочку!
Learn a simpler and more effective way to analyze data and predict outcomes with Python Machine Learning in Python shows you how to successfully analyze data using only two core machine learning algorithms, and how to apply them using Python. By focusing on two algorithm families that effectively predict outcomes, this book is able to provide full descriptions of the mechanisms at work, and the examples that illustrate the machinery with specific, hackable code. The algorithms are explained in simple terms with no complex math and applied using Python, with guidance on algorithm selection, data preparation, and using the trained models in practice. You will learn a core set of Python programming techniques, various methods of building predictive models, and how to measure the performance of each model to ensure that the right one is used. The chapters on penalized linear regression and ensemble methods dive deep into each of the algorithms, and you can use the sample code in the book to develop your own data analysis solutions. Machine learning algorithms are at the core of data analytics and visualization. In the past, these methods required a deep background in math and statistics, often in combination with the specialized R programming language. This book demonstrates how machine learning can be implemented using the more widely used and accessible Python programming language. Predict outcomes using linear and ensemble algorithm families Build predictive models that solve a range of simple and complex problems Apply core machine learning algorithms using Python Use sample code directly to build custom solutions Machine learning doesn't have to be complex and highly specialized. Python makes this technology more accessible to a much wider audience, using methods that are simpler, effective, and well tested. Machine Learning in Python shows you how to do this, without requiring an extensive background in math or statistics.
Jill Steans Gender and International Relations Jill Steans Gender and International Relations Новинка

Jill Steans Gender and International Relations

6205.34 руб. или Купить в рассрочку!
The third edition of Jill Steans’ popular and highly respected text offers a comprehensive and up to date introduction to gender in international relations today. Its nine chapters have been fully revised and expanded to cover key issues, developments and debates in the field including: the state and citizenship gender, sexuality and human rights conflict, peace and security narratives and representational practices in international politics global political economy development and gender in global governance Guiding students competently through complex theoretical and conceptual issues, the book is careful to ground its discussions in contemporary concerns, such as the War on Terror and its legacy, the ‘securitisation’ of human rights, the Arab Spring, the global financial crisis, contemporary challenges to global institutions, and ethical dilemmas that arise in negotiating gender issues and politics in a culturally diverse world. Each chapter features questions for reflection, seminar activities, further reading and web links to highlight key points and provide contemporary illustrations. A glossary of key terms is also included for easy reference. Gender and International Relations will be essential reading for students and scholars of gender, international relations, global politics and related courses.
Patsy Dow Busby The Markets Never Sleep. Global Insights for More Consistent Trading Patsy Dow Busby The Markets Never Sleep. Global Insights for More Consistent Trading Новинка

Patsy Dow Busby The Markets Never Sleep. Global Insights for More Consistent Trading

4204.16 руб. или Купить в рассрочку!
Praise for The Markets Never Sleep «An excellent primer for futures and the global financial market, a clear voice of their importance for all traders. Tom also gives an easy-to-understand professional approach to discipline, money management, and the 'numbers' to watch that indicate market direction. Help for all traders to earn bigger, more consistent profits.» –Ned W. Bennett, CEO, optionsXpress, Inc. «Well . . . they've done it again! Tom and Patsy have written another insightful and entertaining book on understanding and trading the world's markets. The Markets Never Sleep shows how to analyze all the global markets and use timing and money management to control losses and reap significant rewards without using up all of one's emotional energy. In other words, everything needed to make trading fun and profitable!» –Russ Mothershed, former corporate executive and current DTI student «Trading follows the sun, as Busby points out, and with a click of one's mouse, traders today have the full advantage of global trading. Busby makes a compelling case for opportunistic trading. In an easy-to-follow outline, he shares trading strategies to ensure a high probability of profit. The Markets Never Sleep is a must-read for traders and investors who seek insight navigating the global markets.» –Chuck Dukas, President, TRENDadvisor.com
Calvin Dytham Choosing and Using Statistics. A Biologist's Guide Calvin Dytham Choosing and Using Statistics. A Biologist's Guide Новинка

Calvin Dytham Choosing and Using Statistics. A Biologist's Guide

2169.35 руб. или Купить в рассрочку!
Choosing and Using Statistics remains an invaluable guide for students using a computer package to analyse data from research projects and practical class work. The text takes a pragmatic approach to statistics with a strong focus on what is actually needed. There are chapters giving useful advice on the basics of statistics and guidance on the presentation of data. The book is built around a key to selecting the correct statistical test and then gives clear guidance on how to carry out the test and interpret the output from four commonly used computer packages: SPSS, Minitab, Excel, and (new to this edition) the free program, R. Only the basics of formal statistics are described and the emphasis is on jargon-free English but any unfamiliar words can be looked up in the extensive glossary. This new 3rd edition of Choosing and Using Statistics is a must for all students who use a computer package to apply statistics in practical and project work. Features new to this edition: Now features information on using the popular free program, R Uses a simple key and flow chart to help you choose the right statistical test Aimed at students using statistics for projects and in practical classes Includes an extensive glossary and key to symbols to explain any statistical jargon No previous knowledge of statistics is assumed
Noel Cowen Global History. A Short Overview Noel Cowen Global History. A Short Overview Новинка

Noel Cowen Global History. A Short Overview

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This short book offers a clear and engaging introduction to the history of humankind, from the earliest movements of people to the contemporary epoch of globalization. Cowen traces this complex history in a manner which offers both a compelling narrative and an analytical and comparative treatment. Drawing on a new perspective on global history, he traces the intersection of change in economics, politics and human beliefs, examining the formation, enlargement and limits of human societies. Global History shows how much of human history encompasses three intersecting forces – trading networks, expanding political empires and crusading creeds. Abandoning the limits of a Eurocentric view of the world, the book offers a number of fresh insights. Its periodization embraces movement across continents and across the millennia. The indigenous American civilizations are included, for instance. The book also ranges over the early civilizations of China and Europe as well as the Russian and Islamic worlds. Modern American and Japanese civilizations are, in addition, a focus for attention. The author examines national and regional histories in relation to wider themes, sequences and global tendencies. In conclusion, he seeks to address the question of the extent to which a global society is beginning to crystallize.
Arben Merkoci Biosensing Using Nanomaterials Arben Merkoci Biosensing Using Nanomaterials Новинка

Arben Merkoci Biosensing Using Nanomaterials

15134.98 руб. или Купить в рассрочку!
An interdisciplinary approach to one of the hottest topics in nanotechnology and nanoscience Biosensing Using Nanomaterials introduces novel concepts in the area of bioanalysis based on nanomaterials, opening new opportunities for basic research and new tools for real bioanalytical applications. In fifteen chapters, readers are introduced to the most successful nanomaterials used so far in biosensing, including carbon nanotubes, nanoparticles, and nanochannels. Each chapter provides a theoretical overview of the topic, a discussion of the published data relating to the bioanalytical system, and a selected list of references for further investigation. The result is a book that provides a comprehensive forum of interest to scientists, engineers, researchers, manufacturers, teachers, and students. Biosensing Using Nanomaterials is an important resource for a broad audience involved in the research, teaching, learning, and practice of integrating nanomaterials into biosensing systems for clinical, environmental, and industrial applications.
William Priest W. Free Cash Flow and Shareholder Yield. New Priorities for the Global Investor William Priest W. Free Cash Flow and Shareholder Yield. New Priorities for the Global Investor Новинка

William Priest W. Free Cash Flow and Shareholder Yield. New Priorities for the Global Investor

2325.22 руб. или Купить в рассрочку!
Praise for Free Cash Flow and Shareholder Yield «Free Cash Flow and Shareholder Yield provides a provocative solution to the profound paradigm shift now redefining valuation standards for markets around the globe. In commonsense terms, it defines how the investment community has begun the journey of shifting to the more dependable, robust metric of free cash flow.» —Rob Brown, Chief Investment Officer, Genworth Financial Asset Management, Inc. This graph tells a singularly compelling story of the changing order of the drivers of total equity returns. In Free Cash Flow and Shareholder Yield, you will learn how this story is the key to informed investing in an evolving global marketplace.
David Held Gridlock. Why Global Cooperation is Failing when We Need It Most David Held Gridlock. Why Global Cooperation is Failing when We Need It Most Новинка

David Held Gridlock. Why Global Cooperation is Failing when We Need It Most

6076.08 руб. или Купить в рассрочку!
The issues that increasingly dominate the 21st century cannot be solved by any single country acting alone, no matter how powerful. To manage the global economy, prevent runaway environmental destruction, reign in nuclear proliferation, or confront other global challenges, we must cooperate. But at the same time, our tools for global policymaking – chiefly state-to-state negotiations over treaties and international institutions – have broken down. The result is gridlock, which manifests across areas via a number of common mechanisms. The rise of new powers representing a more diverse array of interests makes agreement more difficult. The problems themselves have also grown harder as global policy issues penetrate ever more deeply into core domestic concerns. Existing institutions, created for a different world, also lock-in pathological decision-making procedures and render the field ever more complex. All of these processes – in part a function of previous, successful efforts at cooperation – have led global cooperation to fail us even as we need it most. Ranging over the main areas of global concern, from security to the global economy and the environment, this book examines these mechanisms of gridlock and pathways beyond them. It is written in a highly accessible way, making it relevant not only to students of politics and international relations but also to a wider general readership.
Ron Kill The BRC Global Standard for Food Safety. A Guide to a Successful Audit Ron Kill The BRC Global Standard for Food Safety. A Guide to a Successful Audit Новинка

Ron Kill The BRC Global Standard for Food Safety. A Guide to a Successful Audit

9117.01 руб. или Купить в рассрочку!
"This book offers companies in the food industry the first comprehensive guide to preparing for the Global Standard Audit." Beverage and Food World, May 2009 BASED ON ISSUE 5 OF THE BRC STANDARD The British Retail Consortium Global Standard for Food Safety was originally conceived to meet an increasing demand for a unified standard to be used by the major retailers in the UK for their suppliers of «own label» food products. The system has proved so successful that it is now used throughout the food industry, and over 7000 food manufacturers worldwide already have the Standard. Companies are often unsure about how to approach attaining certification—often a demanding process, especially at the first attempt. Not only are there over 300 clauses to satisfy, there are also general concerns such as how to correct non-conformities within very specific deadlines. Even when their operations are actually quite satisfactory, many suppliers find themselves poorly prepared for the audit and do not perform as well as they might. This book offers companies in the food industry the first comprehensive guide to preparing for the Global Standard audit. Using over 600 real life examples, it enables manufacturers to ensure that the correct systems are in place to achieve the Standard and present themselves in the best way during the audit process. It also recommends the steps to take following the audit and how to correct non-conformities. The book is an essential resource for suppliers wishing to attain certification for the first time and those already in the scheme seeking to improve their grades. It is also of interest to certification bodies and consultants to the food industry.
Ron Kill The BRC Global Standard for Food Safety. A Guide to a Successful Audit Ron Kill The BRC Global Standard for Food Safety. A Guide to a Successful Audit Новинка

Ron Kill The BRC Global Standard for Food Safety. A Guide to a Successful Audit

2169.35 руб. или Купить в рассрочку!
This book offers companies in the food industry the first comprehensive guide to preparing for the Global Standard Audit. Beverage and Food World, May 2009 BASED ON ISSUE 5 OF THE BRC STANDARD The British Retail Consortium Global Standard for Food Safety was originally conceived to meet an increasing demand for a unified standard to be used by the major retailers in the UK for their suppliers of «own label» food products. The system has proved so successful that it is now used throughout the food industry, and over 7000 food manufacturers worldwide already have the Standard. Companies are often unsure about how to approach attaining certification—often a demanding process, especially at the first attempt. Not only are there over 300 clauses to satisfy, there are also general concerns such as how to correct non-conformities within very specific deadlines. Even when their operations are actually quite satisfactory, many suppliers find themselves poorly prepared for the audit and do not perform as well as they might. This book offers companies in the food industry the first comprehensive guide to preparing for the Global Standard audit. Using over 600 real life examples, it enables manufacturers to ensure that the correct systems are in place to achieve the Standard and present themselves in the best way during the audit process. It also recommends the steps to take following the audit and how to correct non-conformities. The book is an essential resource for suppliers wishing to attain certification for the first time and those already in the scheme seeking to improve their grades. It is also of interest to certification bodies and consultants to the food industry.
Tariq Alrifai Islamic Finance and the New Financial System. An Ethical Approach to Preventing Future Financial Crises Tariq Alrifai Islamic Finance and the New Financial System. An Ethical Approach to Preventing Future Financial Crises Новинка

Tariq Alrifai Islamic Finance and the New Financial System. An Ethical Approach to Preventing Future Financial Crises

4527.56 руб. или Купить в рассрочку!
Can Islamic finance save the global system? Islamic Finance and the New Financial System describes how the adoption of Islamic finance principles in future regulatory decisions could help prevent future shocks in the global financial system. Using illustrations and examples to highlight key points in recent history, this book discusses the causes of financial crises, why they are becoming more frequent and increasingly severe, and how the new financial system will incorporate elements of Islamic finance – whether deliberately or not. With an introspective look at the system and an examination of the misconceptions and deficiencies in theory vs. practice, readers will learn why Islamic finance has not been as influential as it should be on the larger global system. Solutions to these crises are thoroughly detailed, and the author puts forth a compelling argument about what can be expected in the future. Despite international intervention and global policy changes, the financial system remains in a fragile state. There is an argument to be made about integrating Islamic finance into the new system to facilitate stronger resilience, and this book explains the nuts and bolts of the idea while providing the reader with a general understanding of Islamic finance. Understand the key principles of Islamic finance Examine the history of the current financial system Discover how Islamic finance can help build a new debt-free economy Learn how Islamic finance theory doesn't always dictate practice Although Islamic finance is a growing market, it is still a foreign concept to many. Those within the Islamic finance circles wonder why the system has yet to gain broader appeal despite its ability to create a strong and well-balanced economy. Islamic Finance and the New Financial System provides clever analysis and historical background to put the issues into perspective.
Vladislav Soukhovolsky G. Complex Biological Systems. Adaptation and Tolerance to Extreme Environments Vladislav Soukhovolsky G. Complex Biological Systems. Adaptation and Tolerance to Extreme Environments Новинка

Vladislav Soukhovolsky G. Complex Biological Systems. Adaptation and Tolerance to Extreme Environments

22818.89 руб. или Купить в рассрочку!
Global climate change is one of the most serious and pressing issues facing our planet. Rather than a “silver bullet” or a single study that solves it, the study of global climate change is like a beach, with each contribution a grain of sand, gathered together as a whole to create a big picture, moving the science forward. This new groundbreaking study focuses on the adaptation and tolerance of plants and animal life to the harsh conditions brought on by climate change or global warming. Using the papers collected here, scientists can better understand global climate change, its causes, results, and, ultimately, the future of life on our planet. The first section lays out a methodology and conceptual direction of the work as a whole, covering the modeling, approaches, and the impacts studied throughout the book. The second section focuses on certain hypotheses laid out by the authors regarding how plants and animal life can adapt and survive in extreme environments. The third section compiles a series of ecological experiments and their conclusions, and a final section is dedicated to previous scientific breakthroughs in this field and the scientists who made them. Whether for the scientist in the field, the student, or as a reference, this groundbreaking new work is a must-have. Focusing on a small part of the global climate change “beach,” this “grain of sand” is an extremely important contribution to the scientific literature and a step forward in understanding the problems and potentialities of the issue.
Curtis Bonk J. The World Is Open. How Web Technology Is Revolutionizing Education Curtis Bonk J. The World Is Open. How Web Technology Is Revolutionizing Education Новинка

Curtis Bonk J. The World Is Open. How Web Technology Is Revolutionizing Education

2324.58 руб. или Купить в рассрочку!
Discover the dramatic changes that are affecting all learners Web-based technology has opened up education around the world to the point where anyone can learn anything from anyone else at any time. To help educators and others understand what's possible, Curt Bonk employs his groundbreaking «WE-ALL-LEARN» model to outline ten key technology and learning trends, demonstrating how technology has transformed educational opportunities for learners of every age in every corner of the globe. The book is filled with inspiring stories of ordinary learners as well as interviews with technology and education leaders that reveal the power of this new way of learning. Captures the global nature of open education from those who are creating and using new learning technologies Includes a new Preface and Postscript with the latest updates A free companion web site provides additional stories and information Using the dynamic «WE-ALL-LEARN» model, learners, educators, executives, administrators, instructors, and parents can discover how to tap into the power of Web technology and unleash a world of information.
Leigh Williamson Swift in the Cloud Leigh Williamson Swift in the Cloud Новинка

Leigh Williamson Swift in the Cloud

2587.18 руб. или Купить в рассрочку!
Write and run Swift language programs in the Cloud Written by the team of developers that has helped bring the Swift language to Cloud computing, this is the definitive guide to writing and running Swift language programs for cloud environment. In Swift in the Cloud, you'll find full coverage of all aspects of creating and running Swift language applications in Cloud computing environments, complete with examples of real code that you can start running and experimenting with today. Since Apple introduced the Swift language in 2014, it has become one of the most rapidly adopted computer programming languages in history—and now you too can start benefitting from using the same programming language for all components of a scalable, robust business software solution. Create server applications using Swift and run them on pay-as-you-go cloud infrastructure Quickly write and test Swift code snippets in your own cloud sandbox Use Docker containers to deploy Swift applications into multiple cloud environments without having to change code Grasp the elements and structure of the Swift.org open technology project Find out how to avoid the complexities of runtime configuration by using Cloud Foundry buildpacks for Swift Build high performing web applications and REST APIs with an open source Swift based web server framework Scale up your cloud services by running Swift modules in an asynchronous, open source, 'serverless' cloud environment Whether you are already using Swift to build mobile applications or a seasoned web developer, Swift in the Cloud will help you leverage server-side Swift to power your next generation of applications.

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The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements “The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy…” – Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank “The China Factor’s case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.” —SIMON KHALAF, SVP, Yahoo Inc. “The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.” —DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University “High tech
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